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MBA
Semester
III
Subject Code
MB0050
Subject Name
Research Methodology
Unit Number
Unit Title
Lecture Title
B1700
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Objectives :
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Lecture Outline
Introduction
Activity
3
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Introduction
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The unit of
Analysis
Research
variables
Independent
variables
Dependent
variables
Moderating
variables
Extraneous
variables
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The
problem
identification
process
ends
in
the
hypothesis
formulation stage.
Descriptive
hypothesis:
Relational
hypothesis
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Executive summary
Background of the problem
Problem statement and research objectives
Research design
Scheduling the research
Results and outcomes of the research
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Summary
these
objectives
and
the
expected
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Activity
ABC Travels is a travel company that offers foreign tour packages. The
company wants to know what Indian travelers look for when booking a
holiday to a foreign country. The typical customers for this company are
usually a family group of four. The family group usually has two children.
Formulate at least two research questions for the problem.
State the unit of analysis of your study.
What is your independent and dependent variable?
State your research objectives and the research hypothesis.
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