Crowdfunding Key Actors : ordnin 2009

Crowdfunding is based on the fact that people want to help other

people and projects they like and that are close to them, emotionally or
geographically. Some people are primarily interested in investing in
projects that share their own values, that are locally engaging, or that
create jobs in their community. Others have a real knowledge of the
market a project or company is addressing and desire to bring funds
and expertise to the success of the project, very similar to business
angels and venture capital funds.
In crowdfunding the actors are:
Project owners: entrepreneurs or individuals with a specific goal) who
propose idea to be funded.
Funders the crowd (investors, lenders or donors) who decide to
financially support dedicated initiatives, bearing risks and expecting
some kind of rewards .
Crowdfunding platforms : work as an intermediary between capital
seeking venture and crowd funder

Project
Initator
s

Crowdfundi
ng

Funders

Crowdfun
ding
Platforms

Types of Crowdfunding

Taking into accounts the different motives of the three primary actors
in the crowdfunding process, Massoltion 2013 classify five
crowdfunding models, in which it differentiate the models according to
the terms under which money is provided to those raising the capital:
Type

Description

DonationBased
Crowdfundin
g

Crowd-funders donate
money without expecting
to receive a tangible
benefit from this
transaction.

RewardBased
Crowdfundin

Crowd-funders
support campaign
owners in order to

Most Active Categories

(2013)
Social Causes
Films and performing Arts
Business and
entrepreneurship
Music and Recording arts
Art (general)
Social Causes
Films and performing Arts
Business and
entrepreneurship

%
32.6
14.1
12.8
9.3
7.9
17.7
17.7
16.3

LendingBased
Crowdfundin
g
Equity-based
Crowdfunding

RoyaltyBased
Crowdfundin
g

receive in return
some kind of reward
for their contribution.
Crowd-funders lend
money and expect
the future repayment
of a principal with or
without interest.
Crowd-funders invest
and receive equity or
equity-like shares in
return for their
investment.
Crowd-funders invest
in and receive a
share of revenue
earned in return for
their investment.

How Crowdfunding Works

Music and Recording arts

Fashion

11.1
8.2

Business and
entrepreneurship
Energy and Environment
Social causes
Art
Music and Recording arts
Business and
entrepreneurship
Social causes
Information and Technology
communication
Films and Performing Art
Energy and Environment
Business and
entrepreneurship
Social causes
Energy and Environment
Film and Performing Arts
Fashion

54.2
25.0
12.5
4.2
4.2
29.1
23.3
14.9
14.6
5.1
32.3
15.6
12.5
12.5
10.4