Академический Документы
Профессиональный Документы
Культура Документы
Consumer
Us Men Features
1.
2.
3.
4.
5.
Combination skin
Overgrowing beard (& face hair problems)
Teeth not white enough (beard shape)
Shaving problems
Shaving Irritation
Greasy / Sweaty Skin
Bright Smile / Neat Face (Beard)
Pimples / Acne
Aging Eyes (Dark Circles, Fatigue)
Combination Skin
Characteristics
Consumers splurge on products that help them look better and younger looking.
Consumers are open to spend on products that are technically advanced, offer
multibenefits, and provide value for their money.
Consumers are becoming more aware and educated about the ingredients in
personal care products.
Consumers incorporate the trend of health and wellness in their spending patterns,
and shift to natural products for their personal care needs.
Consumers will continue to look for products that contain natural ingredients, such
as herbal and floral extracts.
Consumers who usually do not shop for hair care products are males aged
between 15 and 19 years.
Internet/mobile shopping is more popular among people whose age is in the range
of 20 and 29 years, at 41%, while specialty stores channel is favoured by
consumers aged between 40 and 49.
50
62
30
8
71
58
47
23
24
36
16
67
Percentage
35
33
47
28
44
37
34
19
32
58
41
31
Percentage
Dark circles
Oily skin
Ingrown hair
Redness
Sun damage
29
44
52
45
49
Percentage
43%
30%
26%
21%
20%
17%
14%
10%
10%
9%
5%
5%
7%
34%
Percentage
10%
16%
14%
22%
9%
6%
4%
3%
9%
7%
Percentage
43.1
22.2
9.0
8.5
10.9
6.1