Company Profile

constructive solutions

Dear Sirs,
We thank you for giving us the chance to present our selves, our products, and our services. This letter is
generated in an effort of putting Fosam Company Limited, and it's parent company JMH Fosroc International, into
perspective, and offer high value of products and services for the construction market.
Company Synopsis
JMH Group
The owners of the JMH Group are Dr James & Mrs Fitriani Hay. Dr Hay is a former BP senior executive, where he
worked for over 27 years. In 2002 Dr Hay decided to pursue his ambition to establish & manage his own company. The
opportunity arose in the shape of Fosroc, which BP was in the process of divesting. This company had arrived in BP as
part of the acquisition of Burmah Castrol. It was a good fit with the investment criteria set out by Dr Hay.
The target company had to have:
a strong brand in its sector
a reputable trading history
an international base covering Middle East and Asia

low capital expenditure

talented people who thrive under new ownership
excellent products

Fosroc therefore represented a good acquisition prospect, probably even more so as it had lacked any real strategic
direction for several years. The fit was good, timing perfect, and the deal was executed within three months. Fosroc
joined the JMH Group at the end of December 2002.
The Group is family owned, and operates in mainly the construction & chemicals sectors, with an annual turnover of
around $250m.

JMH Fosroc International

Fosroc has more than 70 years experience in servicing the construction market, it was previously owned by BP
(British Petroleum) and based in Tamworth - UK, before its purchase by JMH Fzco international, a privately owned
company that is based in Dubai in the United Arab Emirates with a world wide presence. As perceived from the
logo, Fosroc is all about constructive solutions, providing the right proposal, of the right product, backed up with
unrivaled technical support and onsite and office presence for contractors, applicators, and consultants alike to give
an integrated constructive solution to construction issues and problems. To achieve this, Fosroc always relied on
extensive research of the local conditions and characteristics of independent local construction markets,
development of high tech quality innovative products to suit these local conditions, and followed by highly
motivated technically competent staff to insure the proper implementation of these products.

Fosam Company Limited

Head Office
Post Box 11081
Jeddah 21453
Saudi Arabia

www.fosroc.com

Telephone: +966 2 637 5345

Fax: +966 2 637 5891

email: fosam@fosroc.com

Regional Offices
Jeddah Sales Office
Jeddah Showroom
Riyadh
Dammam
Khamis Mushayt

Tel:
Tel:
Tel:
Tel:
Tel:

(02)
(02)
(01)
(03)
(07)

6080999
665 0787
482 9303
847 2929
250 0469

Fax:
Fax:
Fax:
Fax:
Fax:

(02)
(02)
(01)
(03)
(07)

635 3330
667 4884
482 7562
847 1582
250 0469

Yanbu Tel:
Makkah Tel:
Medinah Tel:
Jubail Tel:

(04)
(02)
(04)
(03)

322 4280
542 0869
845 1767
362 3904

Registered Office: Industrial Area, Phase 4, Road No. 414, Street No. 407

Fax:
Fax:
Fax:
Fax:

(04)
(02)
(04)
(03)

391 2980
542 0869
846 3195
362 3875

Company Profile

constructive solutions

In pursuit of excellence, Fosroc cooperates with various universities around the world in research of new
technology that can be facilitated in producing its high quality products that undergo extreme quality control
measures. Fosroc has more than 20 operating manufacturing companies' world wide, with exports reaching an
additional 50 countries.
Fosam Company Limited
Fosam is a Saudi Arabian Based limited liability
company, It's shareholders are the heirs of the late
Sheikh Kamal Adham, Saudi Arabian Markets
Limited and JMH Fosroc International:
1) Heirs of H.E. (late) Sheikh Kamal Adham
(25%) whom are recognized as leading
businessmen in Saudi Arabia being well
known in both the Kingdom and overseas.
2) Saudi Arabian Markets Limited (25%) is one
of the oldest established companies
(established 1946) based in the Western
Province. It is owned by the Ashmawi family
and has branches throughout the Kingdom.
3) JMH Fosroc International (50%).
The Groups products and support services are aimed at improving customers efficiency and competitiveness
formulated to stringent standards of quality and reliability.
Fosroc pioneers new techniques in many of its markets, and strong emphasis is given to product innovation the
Groups 3 central research and development units (UK, India, Emirates) are international leaders in their fields.
Close links with the worlds universities and technical institutions help maintain this pace of development.
The Group has an international network of companies, most with their own manufacturing and technical support
facilities. Close liaison between these local operations and experienced central support teams ensure that Group
products, and their supply, match local needs. The ability to transfer technology and ideals across national and
industrial boundaries is a key to the Groups sustained growth.
FOSROC first started operation in Saudi Arabia in 1974 when they entered into a Distributor Agreement with Saudi
Arabian Market Limited.
Shortly after this agreement was signed it was decided that in order to serve better the market, a manufacturing
plant would have important advantages in terms of bringing new technology into the country in line with the policy of
the Kingdom. A joint venture agreement was then concluded between the two parties and H.E. Sheikh Kamal
Adham. After obtaining the necessary approvals for Commercial Registration, production began in September 1982
under the name of FOSAM.
The Industrial License of FOSAM Company Limited enables it to manufacture a broad range of construction
chemicals including;
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)

Admixtures.
Surface Treatment.
Grouts & Anchoring Products.
Repair Materials.
Industrial Flooring Materials.
Protective Coatings.
Sealants and Waterproofing.
Waterproofing materials and PVC waterstops.
Tile adhesives and grouts & miscellaneous ancillary products.
Patented Electro-Chemical Repair.

Page 2 of 2

Company Profile

constructive solutions

The factory is situated on the Jeddah Industrial Estate and also has a laboratory which is responsible for quality
control of all products manufacture, and assists with customer service and long term testing so as to ensure that
only products of the highest quality matching international standards are supplied to our customers.
FOSAM deploys a team of experienced sales engineers and specifiers who can demonstrate product application
and provide advice where and when required.
The Companys Head Office is based in Jeddah and branch offices are located in Makkah, Madinah, Jeddah,
Riyadh, Dammam, Jubail, Khamis Mushayat and Yanbu.
Fosam's Factory
Fosams manufacturing facility lays in Jeddah's industrial area,
phase 4, it is situated on an area of 25,000 m 2 That is ran by
professional local and international expertise. The factory is
equipped with state of the art machinery and incorporates the
following areas:
1)
2)
3)
4)
5)
6)
7)
8)
9)
10)
11)
12)
13)
14)
15)

Head offices building.

Factory offices and guidance center.
Fully equipped laboratories and research facilities.
Concrete Admixtures manufacturing plant.
Powder manufacturing plant.
PVC extrusion and manufacturing plant.
Resinous manufacturing plant.
Sealant and polymers processing and manufacturing
plant.
Aggregate plant.
Raw material warehouses.
Finished goods warehouses.
Various warehouses and training rooms.
Truck loading and unloading areas.
Press and media center.
Cafeteria.

The factory is also equipped with state of the art fire fighting
and safety systems. This comes out of the company's
management extreme concern of health and safety which was
singled out as the primary directive of all operations.
Fosam take pride in its ability to meet the demands of the continuously growing construction market that is hungry
for Fosam high performance products, the current Saudi Arabian Jeddah factory has a production capacity of the
following:
1) Concrete Admixtures
2) Resinous Products
3) Powdered Products
4) Sealants
5) PVC Water Stops

: 150,000
: 15,000
: 84,500
: 7500
: 2600

Liters / Day
Kilograms / Day
Kilograms / Day
Kilograms / Day
Kilograms / Day

Fosam also exports many of its specialty products to neighboring countries as well as Africa, and countries where
locality conditions such as weather, construction techniques,etc. matches those of Saudi Arabia including its
various regions.
Fosam's factory was a pioneer in environmental friendly practices, it does not dispose of industrial waste into the
existing sewer network, Fosam follow the international recommendations on industrial and hazardous disposal
practices.

Page 3 of 3

Company Profile

constructive solutions

Delivery Networks
Fosam grow on a single honest promise, which was "We deliver", weather it was physical delivery of products, or
information delivery such as proposals and technical assistance. This section will cover the actual physical delivery
of products, delivery routs, and frequency.
Fosam outside of Jeddah has two major branches and warehouses in the central and eastern provinces, the other
warehouses and offices are a bit smaller but still as important. Fosam is uses both internal owned vehicles for
delivery of inside-region deliveries, and external transport contracts with major transport companies for remote and
inter-regional deliveries.
Supply Routes:
Fosam factory supplies the two major regions (Central and Eastern) on daily basis, these two regions are then self
sustained, unless trailer deliveries are needed to remote regional areas. The routes are as follows:

Western
Region
Jeddah (City
Limits)
Makkah
Madinah
Khamis Mushait
Yanbu
Tabuk
Taif
Jizan
Hanakiya
Bisha
Baha
Rabigh
Furaish
Duba
Shoaiba

Transit Time
same day
delivery
same day
delivery
1 day
1 day
1 day
1 day
1 day
1 day
1 day
1 day
1 day
same day
delivery
1 day
1 day
same day
delivery

Direct Delivery From Factory

Central Region
Transit Time
Riyadh (City
Limits)
Al-Qasim

1 1/2 days

Al-Jouf
Hail
Hafr Al-Batin
Onayza
Al-Shaqra
Najran

1 1/2 days
1 Day
1 1/2 days
1 1/2 days
1 1/2 days
1 1/2 days

1 1/2 days

Page 4 of 4

Eastern Region

Transit Time

Dammam (City
Limits)
Hufouf

2 days

Haradh
Uthmaniya
Abqaiq
Khafji
Jubail

1 1/2 days
1 1/2 days
1 1/2 days
2 days
2 days

2 days

Company Profile

constructive solutions

Inter-Company & Export:

UAE
Qatar
Bahrain
Kuwait
Oman
Egypt
Jordan
Yemen
Libya
Sudan
Tunis
Bangladesh
Mauritius
Ethiopia
Brazil
Sri Lanka
Eritrea
United Kingdom
Philippines

Land Transport Time

3-4 Days
3-4 Days
2-3 Days
3-4 Days
6-8 Days
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A

Sea Transport Time

Air Transport Time

Depending on Freight
Schedule

Country

Depending on Freight
Schedule

Fosam supplies various countries with multiple products, this business includes sister companies as well as
distributors, and independent clients, by means of air, sea, land transportation. It goes as far as:

Health, Safety & Environment

Health and safety, as well as protection of the environment are main goals that JMH group of companies live by, the
statement by Chairman & CEO is:
"Commitment to Health, Safety and Environmental Performance (HSE)
Everybody who works for JMHfzco, anywhere, is responsible for getting HSE right. Good HSE performance and the
health, safety and security of everyone who works for us are critical to the success of our business.
Our goals are simply stated - no accidents, no harm to people, and no damage to the environment.

Page 5 of 5

Company Profile

constructive solutions

We will continue to drive down the environmental and health impact of our operations by reducing waste, emissions
and discharges, and using energy efficiently. We will produce quality products that can be used safely by our
customers.
We will:
Consult, listen and respond openly to our customers, employees, neighbors, public interest groups and those
who work with us.
Work with others - our partners, suppliers, competitors and regulators - to raise the standards of our industry.
Openly report our performance, good and bad.
Recognize those who contribute to improved HSE performance.
Our business plans include measurable HSE targets. We are all committed to meeting them.
DR. J Hay
Chairman CEO"
In line with this statement the company has a complete tool box of health and safety standards and policies that can
be summarized as:
1. Level 1: Basics
a. Safety weeks.
b. Emergency evacuation & incidents / crisis
management.
c. Personal safety, house keeping, & hygiene.
d. Safe operating principles: production.
e. Safe operating principles: Maintinance.
f. Safety in Warehousing.
g. Safety of Sales, & technical staff on site.
h. Safety in offices.
i. Supervision of drivers, contractors, & visitors.
j. Fosroc golden safety rules.
2. Level 2: Basic Admin
a. Internal & external operating & legal permits.
b. Workplace education & training procedures (non emergency.
c. MSDS & labeling to international standards.
d. Health & safety monthly reporting.
e. Risk assessments.
3. Level 3: Advanced H&S approaches
a. HSE legislation
b. HAZOPS
c. OHSAS118001.
4. Incident reporting procedures and forms
a. Crisis Identification.
b. Incident / crisis management system framework.
c. Recordable case or not guidance flow chart.
d. Forms
e. Manuals, Activities, & Checklists.

Page 6 of 6

Company Profile

constructive solutions

Company Policies
Company policies are summarized by "The Rock", which is the foundation of all internal policies, the rock is:
" FOSROCS Foundation - Stronger than ROCK
The greatest constructions require solid foundations, the best being built on ROCK. Here is the foundation
that supports FOSROC.
PERFORMANCE
We will deliver the required returns to our shareholders and lenders, even at the worst market conditions, and
will maximise long-term shareholder value.
This performance will be distinctive versus our competitors and should attract further capital investment to
grow our company.
Employees will be encouraged and assisted to improve their skills to increase their individual performance
and that of the team.
We will understand fully our CUSTOMERS requirements and what is required to make FOSROC their
preferred choice and business partner.
We will provide our CUSTOMERS with quality products and services that meet their needs and where
appropriate exceed their expectations.
SAFETY
SAFETY will be a key FOSROC value; we will aim to operate with no accidents, no harm to people, and no
damage to the environment.
In all our operations, internal and external we will take every precaution and remove the potential for accident
occurrence. All in the company share the responsibility for safe working and shall, as a matter of duty, draw
immediate attention to any dangerous item of equipment or unsafe working practice.
RIGOUR
We will prepare detailed plans, setting out clear performance targets, milestones, and personal
accountabilities. These will be supported by excellent systems of planning, control, and, financial and risk
management.
INDIVIDUAL PERFORMANCE CONTRACTS will be key, representing the glue that binds us. Investments
and capital expenditure of whatever type will be properly evaluated and approved.
There will be VERIFICATION; through the INDIVIDUAL PERFORMANCE CONTRACTS to ensure that
promises are kept. The emphasis will be to identify areas where best practice is being achieved and can be
shared, or where help and support is required.
TRUST
There will be maximum delegation of authority to those who have demonstrated the experience and know
how, and who are in positions best able to exercise such authority.
There will be an environment in which all employees can freely ask questions and receive answers without
belittlement or censure. A No Blame culture will exist.
Employees will be encouraged to freely discuss their career objectives.

Page 7 of 7

Company Profile

constructive solutions

CONSENSUS
FOSROC has a diverse and experienced staff, and wherever possible decisions will be reached by
CONSENSUS thereby utilising the vast wealth of experience in the company.
However we have to be aware that business is always tough and our competitors want to take business from
us whenever they can. Therefore compromise will not be allowed to replace CONSENSUS.
When necessary tough decisions will be taken and implemented. These decisions will be justified and will be
for the overall long-term good of the business. Decisions made for individual gain or egotistic reasons will not
be tolerated.
RESPECT
Long term RELATIONSHIPS founded on creation of mutual advantage are vital to our success. We will
deliver what we promise.
We will RESPECT the needs and aspirations of our customers, partners and suppliers and develop mutually
beneficial relationships with them.
All staff will be treated fairly and with RESPECT. They will understand the requirements of their job and how
this contributes to the overall company. They will have constructive appraisals of their performance, training to
improve their skills, and be competitively rewarded for their performance.
We will be tolerant of peoples religions, culture and personal beliefs. Racism and verbal abuse will not be
tolerated under any circumstances.
Career development will be based on merit and will seek to be inclusive and draw on all the diversity in the
company. This will be supported by professional HR processes and development plans. Training will be a key
performance area.
Company performance, plans, and issues will be communicated regularly to all staff.
Company Managers will lead by example they will ensure that a high performance team culture will be the
norm. There will be no place for internal politics or one up-man-ship.
Decision-making should be fast but not rushed and based on fact not opinion. We should recognise when the
wrong decision has been made and take corrective action to correct the situation.
STRATEGY
The company will have a clear vision of where it is going. STRATEGY will be the basis of that vision.
We will understand fully what makes us successful we will use that knowledge in conjunction with the
experience and expertise of our people to develop, WINNING STRATEGIES, which deliver shareholder
value, employee value and desired market share.
STRATEGY will be delivered through meticulous and rigorous planning and implementation. As a result
PLANNING will complement MARKETING as a core competency in the company. "
The company has a complete manual based on the rock, as well as complying with the local regulations of
the kingdom of Saudi Arabia.

Page 8 of 8

Company Profile

constructive solutions

Quality Control Systems

As Fosam Company Limited manufactures and market over 200 standard products, and other 200 specialized
products for the constructing industry; quality control of raw materials and finished goods starts early at the
purchase phase of raw materials. With a detailed specification outlining the chemical, physical and
mechanical properties of the products to be purchased, and the variety of suppliers as well as potential ones,
random samples are passed to the laboratory from each purchase, and then tested in accordance to these
detailed specs.
After more than 70 years in the industry (30 of which in the local market of Saudi
Arabia), we were able to draw up a list of approved suppliers of which critical raw
materials are provided through, these suppliers gained trust and reputation through
continuous testing of their materials.
When raw materials arrive at our factory, it is tested by QC department for
compliance with our original specification, and then a number is allocated based on
its raw material coding, supplier and batch. This number will be referred to for stock
control and production until it is finally incorporated in a finished product, thus
material can be traced at all times.
Random samples of manufactured products then go through a series of tests to
ensure compliancy to original formulation, and designated product performance, no
products get released from the factory unless QC signs the batch card of which
materials has been manufactured according to.
The production process is based on a batch card under supervision from the works
supervisor and a member of the quality control department, if the material being
manufactured is a multi-component and/or undergoes a multi-stage process, then at
pre-determined points QC hand pick random samples and test it for compliance, and
if there is a need, necessary corrections are made prior to completion of process.
Manuals for both production specification, QC testing, and compliancy are available
with operations, technical, and QC departments.
Once manufactured products are approved, packaging into appropriate specified containers, drums, tins,
bags, boxes,etc., is performed and additional samples are taken to the QC warehouses, these samples are
retained for two years as reference samples if there was a need for re-testing.
Each batch number is stamped on packing and tallies with the batch card number and the quality control
retained sample reference. Each test, intermediate, and final are recorded against the batch number.
The above is necessarily general since we use over 550 different raw materials covering such differing
chemicals, and more than 40 partially processed materials, and these are all for the standard products. In
addition to the foregoing procedures, we are backed up with our parent FOSROC company technology, at
their laboratories in Tamworth, England, all materials have in depth analysis and performance testing carried
out to ensure worldwide uniformity of standards. However, local variations are permitted to meet local
conditions, but approval must be obtained from Central FOSROC Technology Laboratories and Centres of
Excellence.

Page 9 of 9

Company Profile

constructive solutions

Recent Notable Achievements in the Industrial Sector

Grouts
Recently Pumps and compressors (on an Aramco site) up to 5 m width and 15
m long were successfully gravity grouted using Fosams Conbextra Epoxy
Grouts using standard methods only (chaining was not necessary - at
temperatures of 50 OC and above), without site modification or manipulation of
grout proportions. The flow of 5m horizontally was achieved within 30 minutes
repeatedly. The rotating equipment (pumps and Compressors) supported by
this grout on the foundations are known to be the largest in the world
presently. Aramco have acknowledged that the methods which we have
developed (and their consultants and contractors have adopted) have proved
to be highly successful, ensuring that the operation of epoxy grouting at
elevated temperatures in summer are easily met within the pot life of the
epoxy grout. Our designed methods of application, along with the free flowing
grouts have ensured that construction programs are met and tight schedules
are maintained. A complimentory letter from the project management group is
freely available for perusal, confirming the performance of our grouts.

Repairs
Renderoc repair mortars has been extensively applied by many
methods (and rigorously tested for performance) and Fosam have been
provided with letters of achievement and thanks from Aramco
consultants as well as leading universities who have come to appreciate
the performance of Fosroc repair materials that we provide to our
Clients. It has been categorically proven in comparative tests (against
leading international brands of products) that Fosam concrete repair
mortars exceed equivalent competitor performance, even exceeding the
properties described in the data sheets, providing stress transfer through
the cementitious mortars without creep development.
Nitomortar range of epoxy and hybrid mortar repair systems did prove
their performance in various industrial and repair projects, The ministry
of water and electricity did specify and use these mortars extensively for
repairs where a high degree of chemical and abrasion resistance is
required, and where resinous systems has been specified for use.
These mortars enjoy a similar reputation of the cementitious repair
systems of Fosam, their ease of use, and reliability among contractors
and consultants alike presented them as the leading products in the
market.
Coatings
High performance Flexguard elastomeric coatings (Flexguard 500 & Flexguard PU) are being acclaimed as
outperforming the alternatives on the market, while maintaining the simplicity in application (in the extremes of the
Middle East heat) for which Fosroc is renown. Presently Flexguard Products are the leading epoxy and
polyurethane performers in concrete coatings in the Middle East, particularly in Saudi Arabia where they are
successfully applied for Aramco, Saudi Electric Company and Sabic. International Consultants from Houston Texas
for a multi billion dollar Petrochemical project are presently being more and more favorably impressed with our
coatings ease-of-application in high summer, resilience, continued elastomeric performance and UV/IR weathering
resistance in the KSA, ensuring that their level of confidence with our local products are growing exponentially.

Page 10 of 10

Company Profile

constructive solutions

Fosams Coal Tar Epoxy coatings have proved themselves successful in meeting the demands of application in
local environments successfully, as is evidenced by the continued extra ordinary demand for Nitocote ET401 by
both Aramco and SABIC projects on Jubail sites proving ease of application.
Fosams Acid and Alkali protective coatings are extremely high performance. Nitocote EN901 is designed for
protecting concrete structures against extremes in pH in local temperatures. It has been proven to be successful in
protecting against 98% Sulphuric Acids, and 36.7% HCL conditions.

New Generation Joint Sealants

Fosroc have developed a new range of Joint sealant out of the tried and tested Silyl terminated Polyethers MS
Polymer now termed MS sealants. These next generation sealants have the astounding property of being tolerant
to damp surfaces, while being one-part and primerless. Our full range of sealants are used as building sealants
(taking over from acrylic sealants) in the form of Nitoseal MS50, also being low modulus, (taking over from Silicon
sealants) for high movement, non staining applications in high temperatures like Saudi Arabia on Marble, stone,
granite etc. The range extends into Civil Engineering providing high performance sealants used under water, and in
exposed conditions.
Waterproofing
New developments in Fosrocs Waterproofing stable are ensuring that Waterproofing membranes (Proofex
Engage) are now physically bonded to the concrete substrate during the casting process, once more ensuring a
simple operation during construction, eliminating curing of subgrade concrete surfaces and delays for overcoating

Page 11 of 11

Company Profile

constructive solutions

with Epoxy waterproofing coatings. The additional time gained accelerates the construction program by ensuring
immediate backfilling after casting which ensures superstructures can be accelerated, unhindered by open
excavation. Proofex Engage is capable of withstanding 7bar pressure against the positive face (focused on a
deliberate cut in the membrane) without tracking (or migrating) further than 120 sq mm at the bond line. There is no
chemical bond or heat developed bond to break down under pressure.
In conclusion it has become evident that the performance of Fosams products is becoming increasingly obvious to
the Saudi Arabian Industrys international project teams, particularly in Jubail. Our range of products are developed
for the Middle East market in a tropical grade where pot life is at risk, and are fit -for-purpose when related to the
many speciality environments in the Petrochemical Industry. It goes without saying that the supply of products from
Fosam (being native to Saudi Arabia) will be timeously delivered (generally within 3 days for ex-stock items) to site,
the products are cost-effective and cost-competitive, while the technical support will be immediate. Aramco have
judged Fosam Company as A-grade supplier/vendors as has Fluor Arabia.
Waterproofing Examples

Page 12 of 12