KATHRYN MORGAN

Phone: 707.480.4289

https://www.linkedin.com/in/kathrynmorganmba
http://www.wix.com/kathrynmorgan/km

kathryn.morgan1219@gmail.com

PROFILE
Marketing Executive with a valuable blend of experience and expertise across a broad range of sectors in startup, growth and
Fortune 500 companies. Develops compelling, integrated marketing and communications campaigns that propel revenue and solidify
competitive market advantage. Experienced and successful in traditional and new media marketing with accomplishments in corporate
and agency arenas. Develops differentiated marketing strategies and establishes clear product and consumer messaging.
Recognized for promoting positive, high-energy work cultures, contributes fresh, innovative ideas and cultivates lasting relationships
with clients and colleagues. Strategically oriented and hands-on leader who ramps up quickly, does solid creative work, and
successfully takes products from ideation to commercialization. Thrives in deadline-driven environments and brings sharply honed
organizational, process design, multi-tasking skills, communication, presentation and relationship management and skills.

AREAS OF EXPERTISE

Brand Identity Management

Product Marketing / Launches
Collateral Development

Partial
Client
List

Event/Tradeshow Management
Strategic Planning & Tactical Execution
Print / Broadcast / Social Media

Project Management
Client Relationship Management
Communication / Presentations

AirCal, Apple Computer Inc., Bi-Lo Food Stores, Blue Shield of California, Cisco Systems, eBay, Equitable Real Estate Investment
Company, ForeThought Inc., Frito-Lay, Indesit Energy, Ito-Yokado, Mercedes-Benz North America, Microsoft, National Education
Association, On-TV, Mizuno, Pacific Aerospace Museum Foundation, Pathmark Food Stores, PayPal, Philips Semiconductor, SoftKey
International, Stub Hub, Sun Microsystems, University of California, USAir

Representative
Sectors

Aerospace, Alternative Energy, Automotive, Aviation, Communication, Consumer Products, Education, Luxury
Goods, Medical Device, Biotech, Nonprofit, Pharmaceutical, Technology, Telecommunications, Transportation

EDUCATION
Executive M.B.A., Saint Marys College of California, Moraga, CA, 2009
Certificate, International Business Management, LaSalle Business & Engineering University, Barcelona, Spain, Summer 2008
B.F.A., Design and Communications, School of the Art Institute of Chicago, Chicago, IL, 1985
Expert Skills in PowerPoint, Excel, Word Adobe Illustrator, InDesign, Photoshop SalesForce, FileMaker, Agile

PROFESSIONAL EXPERIENCE
BLUE SHIELD OF CALIFORNIA
09/2013 06/2015
A not-for-profit health plan provider serving over 3.4 million members
Marketing Consultant, Premier Accounts Strategy, Integrated Marketing and Customer Experience
Responsible for developing and implementing marketing strategies and plans that drive profitable membership growth.
Leading and managing the delivery of projects with internal and external stakeholders; ensuring consistency with marketing
strategy and plans to meet business objectives and goals.
Managing 75 to 100 Open Enrollment fairs annually across the U.S. for clients such as the University of California, eBay,
PayPal and Delta Dental. Developed strategically targeted events for healthcare facilitators like Blue Shield Days.
Driving successful implementation including approval of all technical and creative phases of marketing collateral.
Analyzing and synthesizing results from large marketing initiatives, campaigns, and programs to develop compelling and
unique value propositions and messages; presenting findings and recommendations to management and team members.
SINUSCIENCE NETWORK
11/2011 08/2012
Network of pharmacies providing medical devices, therapies and topical medications for the treatment of chronic rhinosinusitis
Sales and Marketing Manager
Recruited to spearhead rebranding of pharmacy network (ASL, TAG, and Sinus Dynamics) following acquisition and merger
integration, including the 2012 Advertising & Media Campaigns and the 2012 National & Regional Congresses/Conferences program.
Managed 10 regional/national tradeshows annually and 25 local society congresses annually, the most notable event was
SINUS Forum 2012 at the Waldorf Astoria, New York, NY and the PENN International Rhinology Congress at the Westin
Philadelphia, PA, focusing on the high technology trends and devices for treating sinusitis.

Phone: 707.480.4289

KATHRYN MORGAN

kathryn.morgan1219@gmail.com

Leveraged $750,000 annual budget for marketing and trade shows to generate qualified leads, brand awareness, and market share.
Key role in defining marketing strategy, communicating vision, and implementing marketing plan from inception to full execution; on
track to achieve targeted 50% year-over-year revenue growth.
Conduct on boarding and provide sales tools, marketing collateral, training materials and support to 65-member national sales force.

KATHRYN MORGAN MARKETING COMMUNICATIONS AND BRANDING CONSULTING

08/2010 10/2011
Launched consulting firm specializing in development of integrated marketing communications strategies and campaigns in
the medical device, enterprise software, consumer product, and small-to-medium business sectors.
Developed brand identity, traditional/social media marketing, collateral, and networking materials for a broad range of businesses.
Worked with business owners, managers, and marketing teams to define strategic direction, branding and positioning for
sustainable growth through an understanding of products, customers, trends, and the high technology competitive landscape.
CLIPPER WINDPOWER, INC., Carpentaria, CA
04/2010 08-2010
Wind turbine manufacturing company, acquired by United Technologies Corporation (UTC)
Marketing Communications Manager / Project Manager
Recruited by former colleague to manage all internal/external high-level communications, as well as execution of the National
American Wind Energy Association (AWEA) Conference, the largest and most visible industry conference in the U.S., featuring
the highest technology in wind energy on and off- shore.
Generated more than 250 sales leads across the U.S., Mexico and South America by creating online/print marketing
materials, advertising, and corporate/trade events.
Increased international business opportunities and strengthened brand awareness by researching global publications in
Mexico/South America, creating marketing collateral and developing FY 2010 media plans, PR, strategy, and data analysis.
Boosted productivity, optimized resource utilization, improved cross-functional communication, cut costs, and improved project
tracking/milestone attainment by introducing departments 1st customized and standardized workflow documentation process.
MEDTRONIC INC., Santa Rosa, CA
2004 2010
Fortune 500 company and global leader in the development of leading-edge medical technologies
Senior Marketing Programs Specialist / Project Manager
Hired as contract project manager and recruited to full-time role to work in collaboration with commercial/clinical marketing
teams in developing marketing communications, messaging, and collateral supporting 200-member sales force.
Managed more than 60 projects each quarter to on-time, on-budget delivery.
Key contributor to at least 1 new product launch each year, including management of the tradeshow, all media and
advertising for the Endeavor DES, the companys largest and most successful product introduction at the time; featuring the
highest technology in cardiovascular medical devices.
Served as liaison between product franchise marketing, product development, and creative teams to deliver communications
materials including advertising, print collateral, websites, iPads, e-blasts, and trade shows.
Improved communication with team members in the US and Ireland by establishing regular staff meetings and
video/conference calls, as well as visiting their offices each quarter to strengthen team relationships and collaboration.
THE ACADEMY OF ART UNIVERSITY GRAPHIC DESIGN DEPT, San Francisco, CA
1998 - 2004
Adjunct Professor, Branding and Design Educator
Developed curriculum and taught upper-division courses including Identity & Branding, Graphic Design Basics & Advanced,
Typography 2 & 3, and Packaging & Portfolio. Counseled/mentored students on career paths, portfolios, and presentations.
Coordinated, promoted and juried annual exhibits for high-level industry experts seeking design and communications talent.
RAYCHEM CORPORATION, acquired by Tyco, Menlo Park, CA
1999 - 2001
Senior Art Director
Recruited to bring fresh ideas to Raychems existing brand image. Authored proposals, managed accounts, directed 12person creative team, selected/contracted vendors, conducted client presentations, and led projects, including annual report.
DADDINO MORGAN CONSULTING, San Francisco, CA
1990 1999
Account Manager / Partner / Creative Director
Co-founded graphic design and strategic marketing consulting firm; secured contracts with Fortune 500 companies and
emerging technology firms, including Apple, Inc.
Earned preferred vendor status with Apple and maintained position on their preferred vendor list for 7 years managing
events from high technology product launches to the Consumer Electronic Show (CES) tradeshows and MacWorld.

Phone: 707.480.4289

KATHRYN MORGAN

kathryn.morgan1219@gmail.com

LANDOR BRANDING & STRATEGIES, San Francisco, CA

1985 - 1990

Design Director
Developed graphic standards/usage guidelines and implementation for U.S./international corporate identity programs.
Landor is the largest branding firm in the world, servicing high technology, entertainment, energy, automotive and food
business sectors and other growing industries.

COMMUNITY INVOLVEMENT
Communications Chair, Medtronic CardioVascular Womens Network, Santa Rosa, CA
Food Bank of Contra Costa and Solano, Concord, CA
Light House for the Blind, San Francisco, CA
Ronald McDonald House Charities, Chicago, IL