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1 New Media & Social Networking

for Photographers
by Lindsay Adler
www.lindsayadlerphotography.com
2 Social Networks
Where to start?
3 Time Management
Integrate into Workflow
Part of everyday practices
Important to business just like advertising, customer services
Doesn’t have to devour your time!
4 What We’ll Cover
What is Social Networking
What it means to your Business
Getting Ready
Google Alerts
Google Profile
Best Practices
Your Blog
5 MY social networks!
lindsayadlerphotography.com/blog
Facebook.com/lindsayadler1
Twitter.com/lindsayadler (@lindsayadler)
Linkedin.com/in/lindsayadler
Youtube.com/adlerphotoworkshops
Vimeo.com/lindsayadler
Flickr.com/photos/lindsayadler
6 My First
Blogging
Success!
MindFood Magazine Australia
Sublime Magazine London
Existence Magazine Poland
7 New Studio Location: Facebook
Photographed a few senior friends
Posted photos, tagged them
Within 1 month had more business than I could handle!
30%+ of my portrait business Facebook related
8 What is Social Networking?
Networking has been around forever
Always business practice... now just on the web
Build & Maintain relationships
No time, geographic or hierarchical boundaries!
9 Goals
Build a Reputation
Gain (Positive) Exposure
Find New Clients
Network with Colleagues
Share & Learn
10 Social Networking & Your Business
New way of reaching clients and building relationships
Share your work and ideas
Become part of the ‘party’
Communication & Feedback
BUILD A COMMUNITY!
11 Build a Following: COMMUNITY
Evangelists
Collaboration
Resource for Q&A
Sponsorships
Blog advertising
12 Your Approach
What do you want to say?
Who do you want to say it to?
Where does your audience ‘hang out’ online?
13 Before You Start
You’ll need:
Profile Photo
Bio(s)
Username
Professional Email
Passion!
14 Consistent Brand and Identity
15 Google is Your Friend
Gmail (while using professional email name)
Google Calendar
Google Reader- RSS Feeds
Google Reader- RSS Feeds
Google Analytics
Google Profile
16 Google Profile
Google.com/profiles
Helps with SEO
List key links
Bio
Flickr or Picasa feed
Profile Photo
17 Google Alerts
Google.com/alerts
Emails you when someone mentions your name, business, specific keywords
Monitor conversation about you! (or your competition)
18 **Best Practices**
Get Active Online
Show Sincere Interest
Be Personable
Encourage Dialogue
Develop a Schedule
Use Analytics
Use SEO
Update Regularly
Contribute Valuable Content
Go to your Audience/Clients
19 Where to Start
Your Blog
Facebook Profile
Facebook Page
Twitter
LinkedIn
Flickr
Other
20 Your Blog:
Your Home
on the Web
Share ideas and images
Establish personality
Build reputation
Build reputation
21 Why Blog?
Build Your Reputation
Express Yourself
Become an Expert
Share Your Work
Improve your SEO
Increase your Following
Attract New Clients
Promote Yourself
Start a Conversation
Create a Resource
22 Reputation
Reputation as the expert =
“Go To” person
Show consistently good work
Sharing, giving
Knowledgeable, industry leader, etc
23 Blog as Website Trend
Blog is website
Portfolio section of blog
Great CMS (content management system)
Great SEO (search engine optimization)
24 SEO (search engine optimization)
Photo websites are not naturally SEO friendly.... but blogs are!
Words in posts
Tags
Google image search
Your name higher in results, associated with important keywords
25 Themes
Graph Paper Press
Photocrati
ProPhoto Themes
26 What to Blog?
Behind-the-Scenes
Recent Work
Tutorials & How To
Business Insights
Review
Review
Reflections
Updates
Make a List
Ask A Question
Cover an Event
Interview Others
27 Behind-the-Scenes
Client and Colleague Favorite
High pass-along rate
Photos
Videos
Interviews
Business stories
Outtakes
28 Best Practices
Identify Your Target Audience
Get a Schedule and Stick to it!
Plan Ahead
Keep Blogging in Mind
Pre-Write “Pillar” articles
Encourage Reader Questions
Submit Articles
Use Analytics
29 Point to your Blog!
Twitter
Facebook
Forums
Other networks
30 Use Analytics
Where is your traffic coming from?
Which posts are most popular?
31 Google Analytics
Analyze Your Traffic
Focus your Social Networking Efforts
Learn about keywords, important sites, linking sites, more
Determine successful content
32 Analytics
Dashboard
Dashboard
Visits
Referring Sites
Keywords
Bounce Rate
33 Quick SEO Tips
Use WORDS
Images: captions & alt tags
Include keywords (tags) and captions
Link in (shows importance)
Link out (shows relevance)
Get profiles & use them
34 Grader.com
Grade the SEO of your site
35 Facebook
Go where the clients are!
Business are made up of people, people on Facebook!
Senior portraits, mothers, etc
36 Facebook Pages
Local Business
Visual Artist
37 Local Business
location
phone
website
parking
38 Testimonials
Genuine
From Clients
39 Albums
Divide photos by topic
Seniors
Babies
Families
Weddings
40 Tagging
“Tag This Photo”
Select Face
Select Client (friend) name
Select Face
Select Client (friend) name
41 Other
Facebook comments
Discounts, Specials
42 Visual Artist Page
43 Albums
Behind the Scenes
Recent Shoots
Portfolio
44 Insights
Like analytics
Info on demographics, view, interactions
45 Facebook Ads
Extremely targeted:
Age
Geographic Area
Interests
Networks
Ex: Status change to “engaged”
46 Facebook Ad Campaigns
Pay per click
daily budget
47 Facebook Ad Analytics
Hits per day over time, gauge high-low times
48 Tips for Facebook Ads
Catchy text calling to action or showing personality
Easy to ‘read’ photo
Test multiple campaigns over several weeks/months
Allot more funds for “peak” times (Christmas, Valentine’s Day, mid-summer)
49 Twitter
140 character updates
Key for community building
Share & Learn
Direct traffic to blog, other social networks
Be part of the conversation
Be an expert
50 What to Tweet
Find a friend to follow... what how they do it!
50 What to Tweet
Find a friend to follow... what how they do it!
Tweet photos, behind the scenes
Useful links, related industry content
Musings
51 Twitter language
@lindsayadler - mention me, or public message to me
#hastags - like adding keywords
Followers - like friends but not necessarily reciprocated
DM- direct message (private) between people following each other
52 Twitter Tools
URL Shortening
tr.im
bit.ly
Share Images
Twitpic
TweetPhoto
53 Lists and Listorious
Group people together by categories
expertise
geographic regions
associations
companies
Helps you Get Started Following!
54 Collaboration & Sharing
TweetUps: Twitter Meet Ups... meet in real life
Share useful links
Champion other photographers
Collaboration Examples: Illustrators, Stylist, Photo Walks
55 Flickr
GREAT SEO (google image search)
Blogging Plug-ins
Build a community
Integration with other networks
Art Buyers (Getty Images)
http://www.flickr.com/groups/callforartists/
56 Workflow and Metadata Friendly
Automatically detects IPTC data
Keywords and adds as ‘tags’
Keywords and adds as ‘tags’
Caption input as description
Export to Flickr directly from Lightroom, Aperture after apply keywords, metadata
Detects geotagging (plots on a map) and EXIF info (camera settings)
57 Flickr Copyright Controls
Set the ‘creative commons’ designation for each image
Batch apply designation (if all copyrighted, etc)
58 Flickr Social Networking Integration
Automatically notify Twitter, Facebook
Post to blog
59 Flickr Analytics & Statistics
60 LinkedIn
Online Business Presence
Your online resume
Essential Links
Testimonials
Architectural and Corporate Clients
61 Create Credibility, Open Doors
Link with other professionals
Ask for ‘introductions’
Request Testimonials
Establish expertise in “answers” section
62 YouTube & Vimeo
High pass-along rate
Show personality
Embed in blog
YouTube: HUGE audience
Vimeo: Great interface
63 YouTube Channel
Personalize Channel
Guru
Colors, Themes
Subscribers
Insights
64 YouTube Analytics
65 Other YouTube
Benefits
YouTube Partnership $$
http://www.youtube.com/partners
YouTube Partnership $$
http://www.youtube.com/partners
Easy Embed
66 Video Ideas
Behind-the-Scenes
How-to Tutorials
Resource for clients
EX: Brides posing guide
EX: Seniors clothing and location guide
67 Other Networks
DOZENS of other networks
Go to your clients
Set up profiles
68 Get Ahead or Get Nowhere
Social Media = Media
New form of communication
Save time and money
Not just the future... it is now!
69 1 Hour Per Day!
Sign up for sites, find people to connect with
Tweet once per day
Update Facebook page 2-3 times per week
Pick a blog schedule, and stick to it!
Add 3 Flickr photos per week
70 Start
Sharing!
Include links in your email signature to key network
71 THANK YOU!
Check out my book Linked Photographer... out May 4th!

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