Art Walk Audience Analysis

Contact: Danielle Hammond

Public Relations Specialist
214 N Hogan St. #120
Jacksonville, Fla. 32202

The target audience is cultured couples in their early 40s who

have traveled to foreign countries. They are Jacksonville Globetrotters
who are looking to experience city culture. These people love to explore
the fine arts. They want to immerse themselves in the culture around
them and around the world.
According to the database DemographicsNow: the target audience
lives in the ZIP codes 32223 and 32259. The 32223 area is located in
Duval County and the 32259 area is located in St. Johns County. These
couples live in upscale suburbia. Their houses range in price from
$300,000 to $800,000.
In the 32223 area, people between the ages of 40-45 make up 11.4
percent of the population. Married couples make up 62.1 percent of the
population and 27.8 percent of them have earned bachelors degrees or
higher. The average household income is $96,857 and the median
household income is $69,097.

In the 32259 area, people between the ages of 40-45 make up 15.5
percent of the population. Married couples make up 65.1 percent of the
population and 36.2 have earned bachelors degrees or higher. The average
household income is $120,301 and the median household income is
$97,307.
According to the Mosaics on DemographicsNow: the globetrotters
enjoy a suburban lifestyle with relaxing and entertaining activities. They
love to watch plays, see live performances, visit museums and go to
comedy clubs. They like to stay fit by participating in numerous activities
like tennis, golf and kayaking.
They love to travel and stay in all-inclusive resorts in both
domestic and foreign locations. According to the Simmons Travel
Comparison 12.9 percent of the population in the 32223 area have
traveled to Europe. Additionally 13.6 percent of the population in the
32259 area have traveled to Europe.
They enjoy watching professional and college sports events.
They drive SUVs, luxury cars and hybrids. They are environmentally
friendly and read the newspaper regularly. They make six figures and
have a variety of investments. They always acquire the latest technology
and use the internet often. They tend to shop at upscale store like
Nordstrom, Ann Taylor and Chicos.

Based on the demographic, psychographic and representational

information Jacksonville Globetrotters spend their time searching for new
experiences. They love to travel and discover the different cultures of the
world. This population is well-educated and are a part of the upper class.
This allows them to take time for travels without worrying about money.
They live in the suburbs but they love to venture
into the city for the fine arts and entertainment. They
spend their time visiting museums, watching dance
performances and seeing plays. Family and fun are both
very important to them. Religion and politics are also
important to them. They like to stay active and try to be
healthy. They like to keep up with news, technology,
sports and entertainment.
According to the Mosaics on DemographicsNow: the
globetrotters primary sources of information include friends, neighbors,
and typically fellow members of their church. They also read magazines
and newspapers regularly. This is their secondary source of information.
They are in touch with the newest technology and use the internet for
anything. They shop, keep up with news, search for jobs and
communicate with friends online. They use things like televisions,
tablets, computers and smartphones to communicate.