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College of Communications
Department of Advertising and Public Relations
Sta. Mesa Manila
BAPR 4 1S
GROUP 6
Rheinalyn Samonte
Alyssa Revatoris
Sheila Calda
Aimee Teng
Camille Adriano
April Burgos
Table of Contents
I.
II.
Objectives
a. General Objective
b. Strategic Objective
c. Behavioral Objective
I.
b. Viewpoint
Unilever China In-house PR department
II. Objectives
General Objective
To create a sustainable program that decreases the emission of
carbon dioxide
Strategic Objective
a. Change Unilevers delivery trucks specifically in China, into solar
powered trucks
Behavioral Objectives
a. New solar powered trucks that decreases emission of carbon dioxide
b. Better alternative for delivering products across China
V. Media Scheduling
Programs
Audio-Visual
Presentation
Press Release
Print ad
Oct
2015
Nov
2015
Dec
2015
Jan
2016
Feb
2016
Mar
2016
VI. Budget
The budget for this PR plan is 15 million.
Budget
EXECUTIONS:
Audio-Visual Presentation Storyboard