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Entrepreneurial Strategy
Copyright 2013 by McGraw-Hill Education (India) Private Limited. All rights reserved.
Hisrich
Manimala
Peters
Shepherd
New Entry
New entry refers to:
Offering a new product to an established or new
market.
Offering an established product to a new
market.
Creating a new organization.
3-3
3-5
3-7
3-8
3-11
Informational advertising.
Highlighting product benefits over substitutions.
Creating a frame of reference for potential customer.
Educating customers through demonstration and
documentation.
3-12
3-13
3-15
3-16
3-18
3-19
3-20