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U.B.A
INGLES NIVEL I (Nivel ELEMENTAL)
Programa 2013
INGLES I
Los objetivos del curso son:
El aprendizaje de las estructuras bsicas de la lengua inglesa para permitirle al alumno
expresarse en idioma ingls y redactar textos simples en dicho idioma. Se suma a ello la
incorporacin de vocabulario tcnico de negocios (Business English).
La adquisicin por parte del alumno de las herramientas necesarias para manejarse en
idioma ingls en situaciones que se presenten dentro del mbito laboral y para analizar
e intercambiar informacin en dicho idioma.
Para ello, se trabaja sobre las cuatro habilidades necesarias para estudio del idioma
extranjero: comprensin lectora, comprensin auditiva, expresin oral y escrita.
Contenidos Gramaticales Mnimos:
Artculos, demostrativos, numerales y cuantificadores.
Pronombres subjetivos, objetivos y personales.
Clasificacin de oraciones: Afirmativas, interrogativas, negativas.
Tiempos verbales: Presente simple, Presente continuo, Futuro con Going to y
presente continuo, Pasado simple, Presente perfecto (en formas afirmativas,
interrogativas y negativas)
Verbos modales: Can, could, must, should, would.
Formas verbales: Infinitivos, participios, gerundios.
Uso de preposiciones
Categoras de palabras: Sustantivos (clasificaciones, plurales regulares e irregulares),
Adjetivos (formas comparativas y superlativas), Adverbios (modo, tiempo y lugar)
Vocabulario relacionado con situaciones laborales, acadmicas, presentaciones,
reuniones, negociacin.
Redaccin de faxes, memos, correos electrnicos (Netiquette).
Forma de evaluacin: Se tomarn dos exmenes parciales escritos para evaluar el
conocimiento de los temas desarrollados durante el curso. De no alcanzarse la
calificacin promedio requerida para promocionar la materia, se tomar un examen final
global.
Unidades a desarrollar:
Unit 1: Jobs
Aims: To say what you do and where you are from, to ask about personal information
to spell, to greet and introduce yourself and others.
Vocabulary: countries, nationalities and jobs.
Grammar: Present Simple verb To Be - Possessives
decisions.
Business Communication: Meetings: Making and responding to suggestions.
Unit 9: Selling
Aims: To talk about sales and advertising, to talk about obligation, to interrupt and avoid
being interrupted, to control the discussion in meetings.
Vocabulary: Sales and advertising.
Grammar: Modal verbs for obligation, necessity and permission.
Business Communication: Meetings: controlling the discussion.
Unit 10: New Ideas
Aims: To talk about new green initiatives, to talk about innovative practices, to ask for
clarification, to give a formal presentation.
Vocabulary: Green initiatives
Grammar: The passive.
Business Communication: giving a formal presentation.
Unit 11: Entertaining
Aims: To talk about corporate entertainment, to talk about future possibilities, to talk
about food and drink, to make and respond to invitations and offers.
Vocabulary: Corporate Entertainment
Grammar: First Conditional
Business Communication: Socializing: Invitations and offers.
Unit 12: Performance
Aims: To talk about performance, to talk about present and past performance, to say
large and approximate numbers, to describe trends.
Vocabulary: Evaluating performance.
Grammar: Present perfect (with for and since)
Business Communication: Presentations: Describing trends
Unit 13: Future trends:
Aims: To talk about global issues, to make predictions, to respond to ideas, to predict
future trends.
Vocabulary: Global issues
Grammar: Future predictions
Business Communication: Making predictions.
Unit 14: Time
Aims: To talk about managing time, to speculate and discuss consequences, to talk about
time, to negotiate conditions.
Vocabulary: Managing time
Grammar: Second conditional
Business Communication: Negotiating conditions.
Unit 15: Training
Aims: To talk about personal development and training, to give advice, to show
understanding and suggest solutions.
Vocabulary: Personal development and training.
Grammar: Modal verbs for giving advice.
Business Communication: showing understanding and suggesting solutions.
INGLS III
INTERMEDIATE LEVEL
Unit 1 Brands.
Talk about your favourite brands. Discuss two authentic product promotions
Reading: Outsourcing production- Financial Times . Listening: An interview with a brand
consultant
Language Work: Words that go with brand and product. Present simple and present
continuous.
Skills: Taking part in a meeting. Case Study: Caferoma: Solve the problems of a leading
brand. Writing: e-mail
Unit 2. Travel.
Talk about your travel experiences.
Reading: Air rage-Guardian. Listening: A business travellers priorities.
Language Work: British and American travel words. Talking about the future.
Skills: Making arrangements on the telephone. Case Study: Work, rest and play. Choose a
suitable hotel for a seminar in France. Writing: e-mail
Unit 3. Organisation.
Rank status symbols in order of importance.
Reading: Flexibility in the workplace. Fast Company. Listening: an interview with the
partner of a management consultancy.
Language Work: Words and expressions to describe a company structure. Noun
combinations.
Skills Socialising: introductions and networking. Case Study: Auric Bank: Choose the best
way to reorganise customer services. Writing: Report.
Unit 4. Change.
Discuss attitudes to change in general and at work. Rank stressful situations.
Reading: Change in retailing- Financial Times. Listening: An interview with a business
transformation director
Language Work: Words for describing change. Past simple and present perfect.
Skills: Taking part in meetings 2. Case Study: Acquiring Metrot: Agree on changes at a
company that has been taken over . Writing: Action minutes.
Unit 5. Money.
Do a quiz and discuss attitudes to money.
Reading. Two financial reports. Financial Times. Listening: An interview with the founder
of a finance firm.
Language Work: Words and expressions for talking about finance. Describing trends.
Skills: Dealing with figures. Case Study: Angel investments: Choose a company to invest
in. Writing: e-mail
Unit 6. Advertising.
Discuss authentic advertisements. Discuss good and bad advertising practices.
Reading: Successful advertising- Guardian. Listening: An interview with the head of
planning at an advertising agency.
Language Work: Words and expressions for talking about advertising. Articles: a, an , the ,
zero article.
Skills: Starting presentations. Case Study: Focus Advertising: Create and present an
advertising campaign. Writing: Summary.
Unit 7. Cultures.
Discuss the importance of cultural awareness in business.
Reading: Advice for doing business across cultures. Listening: An interview with a trainer
in cultural awareness.
Language Work: Idioms for talking about business relationships. Modals of advice,
obligation and necessity.
Skills: Social English.- See: The socio-cultural game (P. 138-139). Case Study: Visitors
from China: Plan a visit by a Chinese manufacturer. Writing: e mail
Revision Unit A.
Unit 8. Employment.
Choose the most important qualities for getting a job. Describe best and worst experiences
at work.
Reading: Retaining good staff. Financial Times. Listening: An interview with an executive
search consultant.
Language Work: Words to describe the recruitment process and personal character.
Indirect questions and statements.
Skills: Managing meetings. Case Study: Slim Gyms: Choose the best candidate for the job
of General Manager. Writing: letter.
Unit 9. Trade.
Discuss ideas about globalisation.
Reading: Fair trade- Guardian. Listening: An interview with an expert on negotiating.
Language Work: Words for talking about international trade. Conditions.
Skills: Negotiating. Case Study: Ashbury Guitars: Negotiate a deal with an overseas guitar
manufacturer. Writing: e-mail
Unit 10. Quality.
Discuss ideas of quality.
Reading: Old-fashioned quality- Financial Times. Listening: An interview with the Senior
Vice President of a prestigious hotel chain.
Language Work: Words for talking about quality control and customer service. Gerunds
and Infinitives.
Skills: complaining on the telephone. Case Study: Brookfield Airport: Work out an action
plan following complaints from passengers. Writing: Report.
Bibliography: Market Leader- New Edition- Intermediate Business English Course BookDavid Cotton-David Falvey- Simon Kent. Pearson-Longman
3. Complete with a suitable modal verb in the correct form (affirmative or negative):
Can - Could - Should - Would
1 I speak Italian very well when I was a young girl.
2 - . I use your telephone, please?
3 - .. you like some coffee?
4 He .
your arrive early.
8. I have booked two tickets for this play so we ................................ to the theatre
tomorrow evening.
a) are going to go
b) are going
c) go
10) What are your plans for next year?
I've already made a decision. I ....................................... abroad for six months
a) have studied
b) am studying
c) am going to study
5) Provide the question.
1.- The manager left his office an hour ago.
2.- He has been to Italy several times.
3.- They are launching some new products this month.
4.- Stephen arrives early every day.
5.- My partner is going to move to another city in December.
6. These people come here because they prefer this restaurant to any other in town.
7.- He goes to the office by bus every day.
8. My new book will become a best-seller soon.
9 They shouldn't smoke in this room.
6 Writing:
A trip to forget... (about 100-120 words)
READING COMPREHENSION
Read the article and choose the best answer to each question
A good idea or a bad product?
Howard Stapleton noticed that in his town, large groups of young people
often met outside of shops. They didnt often go into the shops to buy
things, but they made it difficult for customers to enter the shops.
Stapleton knew this was bad for business. He wanted to help.
Then he had an idea. He made a machine that makes a very high noise.
Young people can hear the noise, but older people cant hear it. The
noise doesnt hurt young people, but it makes them want to leave the
area. He calls his machine the Mosquito. (A mosquito is a small insect
that makes an annoying sound.) The product is a success. He has sold
3,500 units in a year. The cost is 500 each. In some areas, the police buy
the Mosquito to stop young people from meeting in large groups. This
helps businesses, because customers are now able to enter their shops
easily.
But not everyone is happy. Shami Chakrabarti says that it is not fair to
young people. She has complained to the police and some businesses
that have bought the Mosquito. As a result of her complaints, sales of the
Mosquito have decreased by 50 percent.
Stapleton wants to negotiate with Chakrabarti, but she wont talk to him.
She says: This is a bad product. Stapleton is thinking about reducing the
price to increase sales.
From the Financial Times
1. The problem that Stapleton wanted to solve was
a) too many young people entering shops.
b) too many young people outside of shops.
c) too many customers meeting outside of shops.
2 The situation was bad for business because
a) young people dont have much money.
b) customers couldnt enter shops easily.
c) Stapleton wanted to help the young people
3 Stapleton wanted to
a) hurt young peoples ears.
b) make young people listen to his ideas.
c) make young people leave the area.
4 Stapleton
a) has already launched the Mosquito.
Posibles tipos de ejercicios: Responder preguntas, completar con la palabra/tiempo verbal o verbo
modal correcto, convertir oraciones a condicionales, voz pasiva o voz activa, elegir la opcin
correcta, ejercicios de redaccin o expresin escrita y de comprensin lectora. (Consultar Programa
y Bibliografa)
Exercise A:
Tenses
Complete the sentences using the correct form of the verb in brackets. (simple present, present
continuous, simple past, past continuous, present perfect, will, going to future)
_____________ Italian.
9. Listen! Somebody (knock) ________________ at the door!
10. People (not/understand) __________________ what he ( mean) ________________!
11.
Next
Saturday
Tom
(leave)
_________________
early
in
the
morning.
Exercise B - Complete the text by writing one appropriate word in the box, in each gap
develop -
niche -
He
(go)
If you want to achieve success with a new product, there are a number of steps you have to get right.
First, you should identify a (1) in the market: a need for a product that doesnt exist
yet. Then you can either..(2) a completely new product idea, or modify an existing
product idea. It is important to ..(3) market research to check if your idea will have a
market, and to be able to target the right(4).
Exercise D: Modal Verbs: Complete the sentence with dont / doesnt have to - must/ mustnt
- have/has to as appropriate.
1. I _________________________ forget to phone Sarah this evening.
2. You _________________ pay for your ticket. Its free.
3 Tomorrow, our train leaves at 6.30 a.m. so we ________________ get up early.
4. We _________________ use our mobile phones during the meeting. Its against the rules.
5. I _________________ go back home early today. Im exhausted.
6. The company will provide the material for the course so Tom _________________ buy anything in
advance.
Exercise E: Conditonal Sentences: Complete the sentences with the correct tense of the verbs in
brackets
1. If you (drink) __________________ some water you will feel better.
2. If the plane is delayed, he (not/be) ____________ here at 8 p.m.
3. We will cancel the trip if the weather (not/improve) _____________________.
4. If people (not use) ________________ so many plastic bags, there would be less pollution.
5. I (go) ________ on a trip around the world if I won the lottery.
6. I (not do) ___________ that if I were you.
7. If our office (be) ____________ bigger, we would buy two new desks.
Q3 - US Airways
placed an order for the new super-jumbo.
didn't place an order for the new super-jumbo.
may have placed an order for the new super-jumbo.
Q4 - Boeing
announced sales of the Dreamliner.
may sell some Dreamliners to General Electric.
may sell some Dreamliners to Delta Air Lines.
Q5 - The Wall Street Journal website report
was definitely correct.
was possibly correct.
was definitely wrong.
Exercise G: Writing
When is it necessary to make a career change? Describe your experience.
(150 180 words)
Europeans who discover the ground rules find that they have more scope to make their
own jobs than in a circumscribed western environment. The ground rules are never do
anything that is above your status, never do anything that infringes on someone elses
status and never cut across hierarchical boundaries.
The way to ensure you keep within the boundaries of tour status is to keep your boss
informed of the smallest detail. Among the sample of people I talked to it was those at the
lower level of organisations who found this the most stimulating change from a European
working environment where junior people are given comparatively little scope of
responsibility.
ATTITUDES AND BEHAVIOUR
ETIQUETTE
Japanese in Europe have reluctantly learned to use first names but feel more comfortable
when addressed by the last name followed by san.
Senior people may be addressed by their title plus san instead of last name. First names
are reserved for family and close friends.
Titles, modes of address and language are carefully measured to indicate relative status,
as are the other subtle status symbols of office life such as job titles or the positioning of
desks in an open office. For example, seniors would have their backs to the windows
where they could enjoy the privilege of natural light, in contrast with the fluorescent
lighting pervading Japanese offices. While very sensitive to fine distinctions of rank, the
western use of material goods to communicate achievement and authority are
noticeably lacking. Offices are workmanlike, cars are unostentatious and so on.
More important than the actual forms of language and behaviour is pervasive politeness
and a concern to avoid embarrassment to oneself or others. Display of temper or any
other uncontrolled emotions are seen as a sign of weakness.
Japanese manners are based on reciprocation, a sense of mutual indebtedness. To many
westerns the excessive deference of a subordinate to a superior is less surprising than that
it is returned in kind. Relationships between all levels are built on exchange, whether gifts,
courtesies, help, information and so on.
Extreme politeness does not exclude openness in relationships. Europeans, especially
women, may be surprised at the personal nature of conversations. This is usually because
Japanese need to know people well before they can work with them as long as they do
their job. In a Japanese environment there is a higher tolerance of professional and
human frailty, but it is compensated with a greater demand for loyalty and trust.
PUNCTUALITY
Japanese are very punctual when politeness requires it and especially with senior people.
Otherwise time is fluid. A meeting will carry on until it is finished or interrupted by the
demands of a senior person outside. The working day can be very long, reflecting a
demanding work ethic and high level of commitment. Being the first to leave, even if you
have no work to do, is a snub to the group and an embarrassment to your senior. As in
Japan, Japanese may regularly work on Saturday, rarely take more than a weeks
vacation or their full entitlement, and count sick days as holiday.
HUMOUR
On informal occasions when they know everyone well, Japanese will be humorous and
entertaining. At a formal meeting or among strangers they may be awkward and
withdrawn and too nervous to loosen up. In presentations and speeches to westerners
many have learned that the audience expects jokes and informality and respond
accordingly. Japanese do not usually appreciate flippancy or triviality and find selfdeprecation a mystery.
SOCIAL LIFE
The most common complain among westerners is that most major decisions seen to be
made outside office hours by their Japanese colleagues. While in day-to-day activities
they are kept well informed, they are kept in the dark about the overall direction of the
company. For a westerner to progress in a Japanese managed company it is essential to
work late in the evening and at weekends. This can be a major impediment for women
who wish to progress in a Japanese company. In the workplace itself most of the women I
talked to did not find Japanese more chauvinistic than their western counterparts. The
difficulty was in establishing the appropriate relationships, as well as finding the time, to
join in the after-hours discussions.
It is not so easy for men either. While the expatriate Japanese is considerably more flexible
and adaptable to European ways than the stereotypical image of the chauvinistic and
single minded Tokyo salaryman, it is hard to break into the inner circle. As in any foreign
company a first requirement is to make an effort to speak the employers language. As
well as practically useful it demonstrates a commitment to career and company to which
Japanese are particularly sensitive.
It is this level of dedication to the organisation which is probably the biggest hurdle to
making any more than an averagely successful career in a Japanese company. The
emotional and practical commitment that Japanese expect is incomprehensible to most
westerners. The term British disease is a byword among Japanese for idleness and is
extended to most other western countries. The Japanese disease is a karoshi, or death by
overwork. The difference between the British and Japanese diseases is perhaps the
biggest cultural hurdle for each side to overcome.
Answer the following questions:
1. What characteristics can be found in a Japanese manager as regards leadership?
2. What do Japanese managers complain about?
3. Outline the main rules concerning etiquette, punctuality, humour and
social life?
4. Is Western culture different? Why?
5. What do the expressions British disease and Japanese disease mean?
6. Explain the following phrases or expressions
Mind your manners
To infringe
appraisal systems
chauvinistic
Sample Grammar Exercises
Tenses: Complete the sentences using the correct form of the verb in brackets.
1............................. (you / work) on a new project at the moment?
2.My colleague always . . . . . . . . . . . . . . . . . (finish) work early on Fridays.
3. Our company . . . . . . . . . . (already / invest) $4.54 million in Research and Development
this year.
4.The marketing team . . . . . . . . . . . . . . . . . (meet) in London once a week.
5.At the moment we . . . . . . . . . . . . . . . . . (not develop) a new brand.
6.. . . . . . . . . . . . . . . . . (you / usually / buy) usually birthday presents for your colleagues?
7.The new company, GoKids, . . . . . . . . . . . . . . . . . (produce) books for children.
8. I . . . . . . . . . . . . . . . . . (see) my boss at 12.30 tomorrow.
9. Im going to the conference too. I . . . . . . . . . . . . . . . . . (give) you a lift if you like.
10. The bus . . . . . . . . . . . . . . . . . (depart) from the central bus station at 7.35 p.m.
11. I wont be able to make the workshop on Friday. I . . . . . . . . . . . . . . . . . (go) to Frankfurt
for a long weekend.
12. . . . . . . . . . . . . . . . . . (you attend) the seminar next week?
13. I think the Budapest flight . . . . . . . . . . . . . . . . . (be) late too.
14.They . . . . . . . . . . . . . . . . . (stay) at the Ibis Hotel in Paris at the moment.
Complete the article using the correct form of the verb in brackets.
Fast-growing paper manufacturer GRED. (said / has said) yesterday that it... (creates / is
going to create) seven hundred and sixty jobs over the next six years as part of an
expansion plan.
The firm . . . . . .(has been announced / has announced) that it . . . . . . . . .(plans / will plan)
to build a major extension to its headquarters. This decision . . . . . . . . . (will result / is
resulting) in new jobs throughout the region. The extension . . . . . . . . (will complete / will be
completed) in October and should expand the plant by a third.
GRED also says it . . . . . . . . .(will help / helps) the business double sales over the next five
years. The investment . . . . . . (will also provide / is providing) extra production capacity,
and a better goods despatch area. The investment comes after a record year for the
company. Since March GRED . . . . (saw / has seen) a huge rise in sales and last week a
company spokesman predicted that profits. . . . . . (could reach / is reaching) 1.7 million
for the past twelve months.
This would mean profits were up twelve percent on the previous year. GRED . . . . .(has
planned / has been planned) to spend 40 million this year, opening forty-five shops and
refurbishing existing premises. Two factories . . . . . (were also opened / have opened) by
the company in Belgium recently
Rewrite the underlined phrases with the correct alternatives.
1 I recommend that you dont talk about money.
You . . . . . . . . . . . . . . . . (shouldnt / dont have to) talk about money.
2 Its essential that we order the new stationery supplies today.
We . . . . . . . . . . . . . . . . (must / should) order the new stationery supplies today.
3 It isnt necessary for you to attend the meeting.
You . . . . . . . . . . . . . . . . (mustnt / dont have to) attend the meeting.
4 I advise you to take plenty of business cards with you on your trip.
You . . . . . . . . . . . . . . . . (have to / should) take plenty of business cards with
you on your trip.
Complete the gaps in the sentences using the correct form of the word in brackets.
1 Some companies compare their main . . . . . . . . . . . . . . . . (compete) products with their
own.
2 Susan had lots of ideas for new ads, but they were all less than . . . . . . . . . . . . . . . .
(inspire).
3 What do you think is the best way of . . . . . . . . . . . . . . . . (promote) our latest credit card
a commercial or leaflets?
4 Some companies use . . . . . . . . . . . . . . . . (humour) slogans to attract consumers.
5 One successful advertising technique is celebrity . . . . . . . . . . . . . . . . (endorse).
6 Shall we attend the Munich . . . . . . . . . . . . . . . . (exhibit) this year?
7 Nike experimented unsuccessfully with its . . . . . . . . . . . . . . . . (expand) into non-athletic
shoes.
8 The campaign set out to make the juices look as mouth- . . . . . . . . . . . . .(water) as
possible.
9 Bad . . . . . . . . . . . . . . . . (publicise) is often considered better than none at all.