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insight
Working Together
Effectively Before It
All Goes Downhill
52
ieseinsight
EXPERT insight
eams form an integral part of todays organizational design. Although a lot of research has been
done to evaluate optimal team
structure, priorities and collaboration, much
of this research assumes that people are members of one team at a time, able to focus all of
their energies on that teams task without
competing commitments. In practice, however, people are often members of more than
one team.
We use the term multiple team membership
(MTM) to describe the situation in which individuals are concurrently members of two or
more teams within a given time. Individuals,
their teams and organizations must learn to
manage the challenges and benefits that arise
from MTM, which is becoming commonplace
as organizations become flatter, more projectbased and more geographically dispersed.
MTM offers the potential to enhance learning
and productivity in organizations, but only if
managed effectively. As the popularity of MTM
grows, managers must focus greater attention
on how to make these team structures work.
executive summary
So just how prevalent is MTM? MTM appears to be the norm for at least 65 percent of
knowledge workers across a wide range of industries and occupations in the United States
and Europe; some even put it closer to 95 percent in some industries. While MTM seems
especially common in information technology, software development, new product development and consulting, it appears to be
widespread in other spheres, too, including
education, auto repair and health care. Given
this prevalence, we propose a model to help
managers gain a deeper understanding of the
challenges and benefits of MTM, with the aim
of bolstering its effectiveness in organizations.
53
EXPERT insight
Working
Six
Together
Ways Marketing
Effectively
CanBefore
Change
It All
theGoes
World
Downhill
54
EXPERT insight
FIGURE 1
++
Benefits +
M E D I ATOR
F E E D B AC K
LO O P S
- --
Costs
Organization
P
Diversity of experiences,
uniqueness
Team
Individual
P
L
Efficiencies,
load-balance
INTRA ORGANIZATIONAL
CONNECTIVITY
TEMPORAL
MISALIGNMENT
CONTEXT
SWITCHING
P: Productivity / L: Learning
context switching . As the number of concurrent team memberships increases, the extent
to which individuals must shift their attention
between different team contexts increases. A
teams context encompasses its tasks, technologies, roles, locations and routines. No matter
how similar any of the teams may be, the more
teams one is on, the more context switching
one will do. It is also important to recognize the
variety in team contexts, as well as the dynamics and the frequency of the switches between
them.
Research suggests that there is an inverted U-shaped relationship between context
switching and individual productivity, resulting from the competing benefits of load-balancing and finding efficiencies, and the costs
of shifting attention. When individuals are on
only one team at a time, the natural ebbs and
flows of the teams work may leave them with
more free time in their schedule than is desirable, or lead them to spend more time on tasks
than is truly required. As such, MTM provides
meaningful intervening work between projects; employees can offset ebbs in one teams
work with the flows of another.
However, too much switching or switching
ieseinsight
between contexts that are too varied is detrimental. As individuals become members of
more teams, context switching can exact considerable costs in terms of time, mental energy
and, ultimately, productivity. For individuals
to be optimally productive, they must find the
sweet spot of switching periodically among a
moderate variety of team contexts.
Context switching also has an inverted Ushaped effect on individual learning. When individuals are on several teams and those teams
are reasonably varied, they can learn from the
practices used and information gained in each
team. This is akin to the benefits traditionally
associated with job rotation, but those benefits
are achieved much more rapidly with MTM.
Conversely, when people are only members
of one team at a time, it undercuts the potential for them to learn in real time from team to
team.
At the other end of the spectrum, when
individuals levels of MTM get too high, they
are so consumed by managing their switches
among teams that they have insufficient time
left to integrate and learn from the information
that those teams provide.
temporal misalignment . A teams temporal
issue 6 third QUARTER 2010
55
EXPERT insight
Working
Six
Together
Ways Marketing
Effectively
CanBefore
Change
It All
theGoes
World
Downhill
56
EXPERT insight
57
EXPERT insight
Working
Six
Together
Ways Marketing
Effectively
CanBefore
Change
It All
theGoes
World
Downhill
58