March 30, 2015

To: PGP-I Students

Sub: MIP PHASE II SUMMER TRAINING
Dear Student,
The main objective of the Management in Practice is to provide you with an
opportunity to acquire a deep insight into the working of organizations, and thereby
equip you to hold positions of responsibility, after completing your Post Graduate
Programme in the Institute. While carrying out the assignment, you are expected to
make full use of the knowledge and understanding that you have acquired while
undergoing the Foundation Courses during the first year of the programme.
Successful completion of the Summer Training will give you the poise and confidence
to face fresh challenges after you complete the course. It will also enable you to
appreciate the relevance of the courses that you will undergo in the second year of the
Programme.
We are confident that while carrying out your respective projects, you will display
incisive and analytical minds, and tackle the managerial problems posed to you in a
systematic way. The organizations, which have offered the projects, will use this
opportunity to critically evaluate you and the Institute. It is therefore important that
you create a very positive impression. The major attributes which you are expected to
display are punctuality, honesty and sincerity. Please accept all tasks assigned to you
cheerfully, and carry them out to the best of your abilities, and in accordance with the
rules and procedures of the respective organizations.
The following guidelines are intended to help you in successfully completing the
projects. We wish you a very enjoyable and interesting summer, and look forward to
the pleasure of meeting you again when you return.
Yours sincerely,

Sridhar Telidevara
Associate Professor & Chairperson-MIP

T.A. PAI MANAGEMENT INSTITUTE

Manipal 576 104, Karnataka

GUIDELINES TO PGP-1 STUDENTS FOR MIP PROJECTS

You are ambassadors of TAPMI in organisations. Your behavior and performance

during your MIP Project work should be of the highest standards. The following
guidelines are provided to enable you to achieve excellence during your work.

MIP PHASE II - SUMMER PROJECT WORK

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Carry your TAPMI ID card with you at all times on duty during your stay
in the organisation.
Take good care of your health and make yourself as comfortable as
possible in the organisation.
Report for duty on the prescribed date. Immediately upon arrival in the
organisation, ask for your Project Guide and report to him. If you do not know
the name of the Project Guide, report at the reception and seek guidance.
Send the prescribed DUTY REPORT to the Placement Office soon after
your reporting for duty in the organization. Your Project Guide or any
authorised representative of the organization should duly countersign this
report. You may leave the project title blank, if you have not been advised of
the same.
Discuss the details of your project with your Project Guide. The details
would normally cover project title, duration, nature of work, reporting
relationships etc. If you have not yet been assigned a Project Guide, seek the
assistance of the HR Department for the same.
Discuss that you are also interested to write a CASE. Discuss the
importance of this with him and seek inputs/clarifications. Assure him that if
required data/character/organization name etc. can be disguised. Also assure
him that the case will be used for academic purposes only. If required involve
his seniors or HR team to facilitate this.
Seek to familiarize yourself with and learn as much about the organisation,
its structure, roles, culture, systems etc. during the first few days of your stay in
the organisation.
Once you are ready to commence your project work, discuss and agree
upon the tasks to be performed, broad framework and parameters with your
Project Guide. It is important to agree upon a time frame for the completion of
the different tasks.

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Maintain a Diary for your own use and record all work done on a day-today basis.
During your stay in the organisation, observe the organisational Code of
Conduct strictly. Office timing, discipline, dress, usage of telephone and other
means of communication, use of official vehicles etc. are some of issues that
warrant extreme caution and care.
Prepare the first draft of your Project Report at least one week before the
date of your departure from the organisation. Discuss the salient features of the
draft report with your Project Guide, and other concerned persons and complete
other formalities. You must submit the Final Project Report to your Project
Guide before you leave the organisation.
Make a presentation on your Project Report to the appropriate
management team in the organisation. Seek the assistance of your Project Guide
or the HR Department for arranging such a presentation.
Obtain a "Clearance" from the organisation to use all the information
collected by you during your work and stay in the organisation. Advise the
organisation that these data and information will be used for purely academic
purposes.
Before leaving the organisation, obtain the EVALUATION REPORT in the
prescribed form, from your Project Guide. You will be required to submit the
same to the Placement Office on the day of resumption of classes for the Term
IV. Your MIP Phase 2 will be treated as incomplete without this Evaluation
Report.
Treat all the information obtained by you during your work in the
organisation in strict confidence. Do not disclose or use any information in any
manner unless and otherwise cleared by the organisation.
Do not demand or bargain for any benefits or perquisites from the
organisation beyond what has been agreed upon. In case of any doubt, contact
the Placement Office.
Remember that TAPMI is not responsible for meeting any expenses
incurred by you towards your Summer Project work.

Guidelines-II
Preparing Questionnaires

There is an obvious need for good marketing surveys as a source of information for planning
marketing strategy. One of the requirements for good surveys is a good questionnaire.

STUDENTS ARE ADVISED TO CARRY THEIR CLASS NOTES AND TEXTBOOKS

DEPENDING ON THEIR AREA OF RESEARCH/STUDY. PRE-TEST YOUR
QUESTIONNAIRE BEFORE GOING IN FOR A FINAL SURVEY.

GUIDELINES

1. Start by listing every kind of information that you want to know. Check to see whether
the list is complete and whether everything is really necessary. Can anything be
eliminated? Long questionnaires tend to fatigue respondents, and eventually may end
with biased or incomplete information.
1. Prepare questions for each kind of information you need. The technique is to edit and reedit until you have the best questions possible. It may be difficult to decide how many
questions to write at the start. But as you edit, your goal should be to reduce the number
of questions, if possible.
2. There is no best kind of questions for all purposes. The questions you frame should elicit
answers you want. Different kinds of questions can serve different purposes. Some
questions can be direct such as: Do you drink Cola? Indirect questions may be asked
about some other persons buying behaviour, in order to not embarrass the respondent,
such as: Why do you think many men drink Cola? Open-end questions allow the
respondent to answer freely, and sometimes reveal unanticipated but significant
information.
3. Make questions look easy to answer. Long or complex questions look difficult to answer.
Short, simple questions look easy. Also, many respondents first look over a questionnaire
before answering it. If they spot complex questions early, they may be apprehensive
about answering any questions.
4. Use filtering questions to save time. For example, ask:

Do you own a dishwasher? Yes/No

a) If No, go on to question 2.
b) If Yes, indicate how long you have owned one.

5. Strive for clarity in sentence construction. For example, wording should be appropriate
to the demographics and/or psychographics of the sample. If the market is composed of
upper-income housewives, you would write differently than you would if you were
questioning the worker class.
6. Watch the words you use. The phrasing of sentences should be at the level of social
perception of targets. Colloquialisms should be checked. For example, the words such as
cop, janitor, boss; may be used at certain times and not others.
7. Offer respondents alternatives rather than one question. For example, the question what
kind of beverage do you drink? may not be a good question because respondents may
not think of some kinds of beverages. You may want to offer respondents choices so that
they will not miss on important answer such as:
Hot beverages

Cold beverages

Soft drinks

Alcoholic beverages

8. If you provide alternative choices, make sure the list is as complete as you want it to be.
Respondents may think that the choices you offer are all you want to know. For eg:
Which of the following would influence you most when it comes to choosing your next
car? (Select one or more items):

a) Appearance

b) Comfort

c) Dependability

d) Ease of control e) Other (please list)

What about mileage, ease of starting, maintenance cost, etc.? If you dont list them all,
respondents may not remind you of some important benefits.

9. Use alternative materials, at times, in order to get answers. Use such things as pictures,
cartoons, drawings, etc. They help elicit replies.

10. Try to make your questionnaire interesting. This is easier to do in a personal interview
than in a mail questionnaire. Explain the purpose of the questionnaire in a covering
letter, or at the beginning of an interview. However at times a researcher may bias
answers if the precise purpose is not explained.
11. When asking about annual income, respondents usually find it less embarrassing to check
their incomes in a range such as Rs.10,000 to Rs.14,999 or Rs.15,000 to Rs.19,999 than
to list the actual amount they earn.
12. Follow the experience of the person being questioned. In other words, exhaust one topic
before going on to the next. Also ask less important questions before the more important
ones. Proceed from the general to the specific.
13. An embarrassing question may result in a biased answer. If it is necessary to ask the
question, assure the respondent that (a) the data is confidential, and (b) the data will be
used only for statistical purposes.
14. Provide an open-end question as the last question, to cover information not covered
earlier.

Guidelines - III
MANAGEMENT IN PRACTICE

The following are the outputs of the MIP.

A Summer Project report to be submitted to Institute.

A Report on the MIP project allotted by the organization to be submitted to

the organization.

A presentation/ Viva voce

Important Dates (Tentative)

Executive Summary
Final Project Report

18th June
21st June