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RFID
BRAND REPORT
RFID JOURNAL IN ASSOCIATION WITH BURNELL REPORTS

RFID BRAND REPORT 2011

CONTENTS
ABOUT THE AUTHORS

INTRODUCTION

SCOPE AND METHODOLOGY

BRAND IMPORTANCE

MOST WIDELY RECOGNIZED RFID COMPANIES

Most Widely Recognized

RFID Companies Among End Users
BEST RFID PRODUCT MANUFACTURERS
Top-Rated RFID Product Providers
by End Users
RFID PRODUCT CATEGORY LEADERS
Passive Chip and Tag Providers
Passive Reader Providers
Printer-Encoder Providers
Active RFID Technology Providers
Software Providers

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CONCLUSIONS

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APPENDIX A: SURVEY QUESTIONNAIRE

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FIGURES

FIGURE 1: Importance of brand for RFID purchasing decisions

FIGURE 2: Top 10 most recognized RFID companies

FIGURE A: Where are respondents based?

FIGURE B: Which of the following best describes your company?

FIGURE C: What RFID products or services does your company sell?

FIGURE D: What industry is your company in?

FIGURE E: What is the size of your company by annual revenue?

FIGURE F: How long have you been learning about RFID technologies?

FIGURE G: At what stage of RFID deployment is your company at present?

FIGURE H: When does your company plan to purchase RFID products or

services?

FIGURE 3: Brand importance to end users and industry professionals

FIGURE 4: 20 most widely recognized RFID product and service providers

FIGURE 5: Changes in most widely recognized RFID companies, 2009-2011

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FIGURE 6: 20 most widely recognized RFID product and service providers

by end users

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FIGURE 7: Companies considered to have the best RFID products

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FIGURE 8: End-user rankings of best RFID product providers

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FIGURE 9: Passive chip and tag brand ratings

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FIGURE 10: Passive reader brand ratings

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FIGURE 11: Printer-encoder brand ratings

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FIGURE 12: Active RFID brand ratings

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FIGURE 13: RFID software and service provider brand ratings

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RFID BRAND REPORT 2011

ABOUT THE AUTHORS

RFID Journal is the leading source of news and in-depth information about radio frequency identification (RFID) and its many business applications. Business executives and implementers depend on
RFID Journal for up-to-the-minute RFID news, in-depth case studies, best practices, strategic insights
and information about vendor solutions. This has made RFID Journal the most relied-upon and respected
RFID information resource, serving the largest audience of RFID decision-makers worldwidein print,
online and at face-to-face events.
Burnell Reports is committed to helping people understand and take advantage of emerging
technologies and business practices. The firm conducts market research, develops educational content
and provides marketing communications, public relations and communication consulting services to
technology companies, research firms and industry associations. It is headed by John Burnell, who has
been involved in the RFID industry since 1990 as a journalist, event organizer, marketer and researcher.
Visit www.BurnellReports.com for more information.

RFID Journal