PREFACE

A research project report is the very important part of any management programme. It is a
Launch Pad for introducing students to a real-life scenario, which cannot be simulated in the
classroom. It not only enables the student to apply the theoretical knowledge in a practical
scenario but also enables them to learn things beyond books. This is a period where the students
add value to them self and learn management skills as well as the corporate culture.

Only academic knowledge is not enough for the students, it is also necessary for them to have a
slice of the practical corporate world wherein they can apply their knowledge and put their skills
to a test. This is a first step towards corporate world.

A research project report provides an opportunity for students, to satisfy their inquisitiveness to
know more details, exposes them to technical skills, and helps them to acquire social skills by
drawing them into communication with outside professionals for continuous interaction.

Tin No. 23736102319

4005903, +91-9893125903

Ph No. 0761-

Mandi No. D/14

DEEPAK DALL MILLS

472/1, SOUTH MILLONIGUNJ,JABALPUR482002
DATE ..
This is to certify that . s/o a student of MBA (major in finance
and marketing) from global group of institutions affiliated by RDVV ,Jabalpur (m.p.)
has successfully completed 45 days of internship programme at M/s Deepak
,Jabalpur. During the period of the internship programme with us he was found
punctual ,hardworking and inquisitive.
Authorized signature

EXECUTIVE SUMMARY
The project assigned to me was Status of dall mills in the area of mahakaushal. In this project I
have seen the production process of the different qualities of dalls (pulses). I have studied the
month wise sales. I have seen the packing process of the pulses prepared in dall mill. In the
project I have also learned how to set up small scale industry, How to process dalls of different
varieties and his packaging. I have also learned the system used by the firm, the working of the
Customer order processing system. I have also learned to transfer the stock from one warehouse
to other warehouse. I have also visited the sales depot of Deepak dall mill and had the knowledge
of the yearly sales planning of dall mills. Deepak dall mill deals in both wholesalers and retailers
in India. The sales orders are through agents and through networks. Deepak dall has agents for
different states. Agents book the order from the dealers and submit the order with the office for
the final execution. Payment is through agent and Agent is responsible for the payment for which
he gets the commission.
In this project report I have included the literature to explain the terms and included the study
of dall mills.This project report also includes all the terms and conditions that are required in
dall mills for its efficient working and the procedure of making dall. Through this project we
have studied 4 Ps of marketing mix which includes PRODUCT, PRICE, PLACE and
PROMOTION for dalls(pulses). Product highlights various attributes of the product. Price
helps us in analyzing whether it is competitively priced or not. Promotions showcases which
mode of promotion is most effective and how do consumers respond. Place focuses on
efficiency of distribution network of dalls.

A) The study and its objectives :

Conducting a survey and understanding the other dall mills status.

Analyzing the market survey and thereby finding out the investment pattern of the

dall mills.
Proper understanding and evaluation of dall mills.
Consumer awareness about pulses and milling.
Proper understanding and analysis of the perspective investor about this.

B) The tools

For Data Collection:The data source was primary data and secondary data.
Primary data: A questionnaire, containing relevant questions will be framed and is distributed
among owners of the dall mills. The responses were gathered as per the like rating scale. A
questionnaire having statements was such designed to know about process and working
conditions of dall mills.
Secondary data: Data was also taken from various publications on the subject. The data was
collected from various books and magazines. The questionnaire according to the objective of the
project report. It has questions that help in the contact method for collecting the data was
personal meeting as well as conversation and interaction with the respondents.

C) LIMITATIONS

Annual reports and journals in the company was not readily available.

Due to time and budgetary constraint, the sample size was restricted.

Some owner was very busy in own work so they ignored.

D) Recommendation & suggestions

They should improve the quality of dall and also give a packaging dall.
They should give the brand name and make the local brand and then use for sell.
They should process variety of dalls and increase the product line.

CLASSIFICATION OF SSI
Manufacturing:
Village, Cottage industry, Handloom, Handicrafts, ancillary Units.
Trading:
Wholesale, Retail, Commission agents
Service:
Professional services-e.g. medicine, accounting, law etc.
Commercial service-e.g. warehouse, cold storage.
Fashion-dry cleaning, repairing, maintenance

Traditional and Modern Small Scale Industries and Their Products:

The traditional small-scale industries clearly differ from their modern counterparts in
many respects. The traditional units are highly labor consuming with their age-old machineries
and conventional techniques of production resulting in poor productivity rate whereas the
modern small-scale units are much more productive with less manpower and more sophisticated
equipments.
Some of the traditional small scale industries are that of Khadi and Handloom, coir, village
industries etc. The modern small scale industries are that of garments, leather products etc. But in
today's scenario, most of the small scale industries in India are modern small scale industries.

Distinction Between Traditional And Modern Small Industries

Traditional small industries

Modern small industries

Include khadi, handloom, village

Variety of goods including simple and sophisticated

industries, handicrafts, sericulture, coir

goods such as TV sets, engineering products and

etc.

electronic control systems.

Highly labor-intensive

Use highly sophisticated equipment and machinery.

Since independence the Government of India has nurtured this sector with special care with the
following aims:

To develop this sector as a major source of employment

To encourage decentralized industrial expansion
To ensure equitable distribution of income.
To mobilize capital investment and entrepreneurship skills

Need to Boost Small Scale Industries

Realizing the importance of small scale industries in Indian economy, the government is
trying to develop this industry keeping in mind the following aims:

To increase employment.

To prevent unequal distribution of income.

To develop capital investment.

SSI in Present
The process of liberalisation, while providing tremendous opportunities, has thrown up
new challenges for the Indian small-scale industries sector.
Due to the unique characteristic of resilience and flexibility, the SSI sector has generally
performed better than the manufacturing and the overall industry sector.
Like production, export from the SSI sector also have generally shown better growth
trends as compared to overall exports of the country, barring a few years.
In the view of the changes in EXIM policies and the Government stance, export from SSI
sector have increased.
Employment Generation:
SSI Sector in India creates largest employment opportunities for the Indian populace,
next only to Agriculture. It has been estimated that a Crore rupees of investment in fixed assets in
the small scale sector generates employment for persons.

Production:
The small scale industries sector plays a vital role for the growth of the country. It
contributes 40% of the gross manufacture to the Indian economy.
It has been estimated that a Crore rupees of investment in fixed assets in the small scale
sector produces lakhs of goods or services with an approximate value addition of ten percentage
points.
The small scale sector has grown rapidly over the years. The growth rates during the
various plan periods have been very impressive.

Export contribution:

SSI Sector plays a major role in India's present export performance. 45%-50% of the
Indian Exports is being contributed by SSI Sector. Direct exports from the SSI Sector account for
nearly 35% of total exports. The number of small scale units that undertake direct exports would
be more than 5000.
Besides direct exports, it is estimated that small scale industrial units contribute around
15% to exports indirectly. This takes place through merchant exporters, trading houses and
export houses. They may also be in the form of export orders from large units or the production
of parts and components for use for finished exportable goods.
It would surprise many to know that non-traditional products account for more than 95%
of the SSI exports.
The export from SSI sector has been clocking excellent growth rates in this decade. It has
been mostly fuelled by the performance of garment, leather and gems and jewellery units from
this sector.

Economic Indicators:
The Small Scale Industry today constitutes a very important segment of the Indian
economy. The development of this sector came about primarily due to the vision of our late
Prime Minister Jawaharlal Nehru who sought to develop core industry and have a supporting
sector in the form of small scale enterprises.
Small Scale Sector has emerged as a dynamic and vibrant sector of the economy.

Today, it accounts for nearly 35% of the gross value of output in the manufacturing sector

and over 40% of the total exports from the country.

In terms of value added this sector accounts for about 40% of the value added in the

manufacturing sector.
The sector's contribution to employment is next only to agriculture in India. It is therefore
an excellent sector of economy for investment.

SSI in Future
To encourage R&D in the SSI sector, provision of
suitable fiscal incentive could be considered. It has been
suggested that a Renewal / Upgradation of Technology fund
for SSI Units be created and the contribution made out of
their profit be exempted from income tax.
Opportunities:
Small industry sector has performed exceedingly well
and enabled our country to achieve a wide measure of
industrial growth and diversification.

By its less capital intensive and high labour absorbtion nature, SSI sector has made
significant contributions to employment generation and also to rural industrialisation. This sector
is ideally suited to build on the strengths of our traditional skills and knowledge, by infusion of
technologies, capital and innovative marketing practices.
The capacity building for SSI sector in terms of infrastructural facilities, availability of
raw material, R&D, development of human skills, dissemination of information and formation of
industry cluster need to be developed to take advantage of new opportunities.

The opportunities in the small scale sector are enormous due to the following factors:
Less Capital Intensive
Extensive Promotion & Support by the Government
Reservation for Exclusive Manufacture by small scale sector
Project Profiles
Funding
Finance & Subsidies

 Machinery Procurement
Raw Material Procurement
Manpower Training
Technical & Managerial skills
Tools & Tools utilisation support
Reservation for Exclusive Purchase by Government
Export Promotion
Growth in demand in the domestic market size due to overall economic growth
Increasing Export Potential for Indian products.
Growth in Requirements for ancillary units due to the increase in number of greenfield
units coming up in the large scale sector.
So this is the opportune time to set up projects in the small scale sector. It may be said
that the outlook is positive, indeed promising, given some safeguards. This expectation is based
on an essential feature of the Indian industry and the demand structures.
The promotional and protective policies of the Govt. have ensured the presence of this
sector in an astonishing range of products, particularly in consumer goods. However, the bug
bear of the sector has been the inadequacies in capital, technology and marketing. The process of
liberalisation will therefore, attract the infusion of just these things in the sector.

THE PROJECT
Pulses constitute one of the main sources of protein in the Indian diet. There are different
varieties of pulses namely Chana, Mung, Masur, Urad and Tuvar dal. Of these, Mung and Masur
dal are predominantly consumed in the North Eastern States. The conversion of pulse grains into
dal through the process of milling. Wherein dal is split into smaller sizes rendering it convenient
for cooking. It is one of the important food processing industry usually in the medium and small
scale sector, some quantity is also processed in the rural sector manually producing inferior
quality dal resulting in lesser revenue earning compared to milled dal.

STORAGE, ISSUE AND CONTROL OF RAW MATERIAL

In any manufacturing organisation raw material occupy a very vital and critical position in its
resources. It is particularly so in the dyeing industry where cost of Raw material in finished

product ranges between 60-80%.Thedepartment shall forward to the raw material department at
corporate level their anticipated requirement (inconsultation with production dept) for the next
year, depending upon the units funds, availability of machine,storage capacity and the demand
(as Per central marketing). Besides sending annual requirement as above the department shall
forward to the corporate their precisely worked out monthly requirement and daily stock
statement to ensure regular supply to its production centers.

MARKET POTENTIAL
The all India per capita consumption of pulses is about 2.8 kg per year. In the north-eastern
region, consumption of pulses is generally higher especially in States like Assam and Manipur.
Conservatively, taking the national consumption norm of 2.8 kg and considering the total
population of 365 lakhs in the north-eastern region, the demand for pulses is estimated at
1,02,000 ton per year. There is no organized dal milling activity in the north-eastern region. In
rural areas, sometimes dal milling is carried out in rice hullers. However, generally raw dal is
processed in unit in nearby areas of West Bengal and milled dal re-enters the north-eastern
states. The total production of pulses in north-eastern region is about 85,000 tonne per year,
assuming that 80% of this quantity is available for dal milling, that the new tiny units process
15% of the available dal, there is scope for over 15 tiny units with annual milling capacity of 700
ton of dal to be set up.

OPERATIONAL DETAILS
The mill that we are contemplating would be a small-scale processing facility of approximate
processing capacity of 150-200 kg per hour of operation. The main piece of machinery required
is the dal mill. A separate grader cum polisher is required because features such as quality, look,
shine, and cleanliness of the processed dal impact wholesale selling prices. A sheller and splitter
are also required. These four line machines together form the processing operation capable of
processing tur, moong, and urad.
We will need to run several motors totaling 5 H.P. to operate the machinery. We expect to secure
an electricity connection but will also need a diesel generator, as power is not available on a
continuous basis in the proposed area.

The community will provide the land required for the mill. Machine setup itself will require
200-250 sq. ft. Additionally, warehousing space of 1,000-1,200 sq. ft will be required to store
the raw material purchased at harvest and the finished product before it is sold. Finally, an openair, leveled space of ~2,000 sq. ft. is required for drying.
Dal processing is a largely non-labor intensive activity as the machinery used is semi-automated.
We anticipate requiring 4-6 individuals from the community to operate the mill as well as 2-3
skilled managerial individuals to manage procurement, marketing, and general business affairs.
The salaries for these individuals have been included in our projections.

BIBLIOGRAPHY
Books Referred
Marketing strategies of small and medium scale industry
- Dr. Gajendra Singh.
Brillant Research methodology Nakoda publishers & printers, Indore
(m.p.)
Business Studies - Poonam Gandhi

Search Engines
www.google.com
www.wikipedia.org

QUESTIONNAIRE
Name - ..
Firms Name - .
Partners Name (If Any) -
Contact No. -

Q 1. What is the installed capacity (tons) and year of establishment of the processing units?
Capicity :
a)
b)
c)
d)
e)
f)

50-60
61-70
71-80
81-90
91-100
100 & above

Year of Establishment :
a)
b)
c)
d)

<5
5-10
10-15
<15

Q.2. What category of labor do you use in your firm?

a) Men
b) Women

Q.3. What difficulty you face in respect of transport availability?

a)
b)
c)
d)

Adequate
Inadequate
Costly
Moderate

Q.4. Do you have adequate availability of labor in your firm?

a) Sufficient
b) Insufficient
Mode of payment :
a) Daily
b) Weekly
c) Monthly

Q.5. Do you have availability of power & fuel in your firm?

a) Sufficient
b) Insufficient
Mode of power supply :
a) Continues
b) Intermittently
c) Breakdown