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SYLLABUS
Sept. 2012 Jan. 2013
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Course Description
This course provides the economics principles necessary for the administration of a businesses.
Microeconomics, being a rather theoretical knowledge,is essential as a foundation for more specific
and applicative business courses offered further on in the semesters. The Macroeconomics half of
the course supplies the knowledge to comprehend the influence of factors external to the firm,
specifically the economy. At the least business administrators must be aware of the implications of
economic events in the news and the impact of economic policies.
Assignments are lecture summaries and data collection on the Indonesian economy. Homework are
numerical problem sets and the sharpening of theoretical understanding.
Textbooks
Case, Fair & Foster, 2011, Principles of Economics, 11th ed., Pearson Prentice-Hall
[CF]
Suggested Reading
Baye, 2009, Managerial Economics, 7th ed., McGraw-Hill/Irwin
McGuigan,Moyer & Harris, 2007, Managerial Economics, 11th ed., South-Western College Pub.
Grading
Homework + Quizzes + Class Participation (25%), Midterm Test (35%), Final Exam (40%)
Lesson Program
Class meetings areonce a week@ 150 minutes/meeting (minus a 5-10 minutes break)
Week 1 : Introduction to Economics
[ CF chapters 1, 2]
The Market Mechanism : a democratic system ? What, How & For Whom
Demand : function of Price/P and Quantity/Q
The Logic underlying the Demand Function
Demand shift and rotation, individual and market
Elasticity : Own Price, Cross Price and Income
Elasticity &Total Revenue (TR); the effect of time
[CF ch. 7, 8, 9]
[CF ch. 3, 4, 5]
[CF ch. 3, 4, 5]
TR = P x Q; AR, MR
Profit & Loss (with constant Price/P)
Short-run & Long-run operation : Shut Down Point/SDP
Tracing the Supply Function
Break Even Point/BEP & Pay Back Period/PBP
[CF ch. 7, 8, 9]
Monopoly : MR = MC
Case Study : Dead Weight Loss/DWL
Rent Seeking Behavior & Macroeconomic effects
Oligopoly, MCM, Contestable Market : other market structures
Midterm Test
The Central Bank & the Banking System : the money multiplier
Control of the Money Supply (M-ss) : Reserve Ratio, Discount Rate, Open Market Operation
The Quantity Theory of Money : MV = PQ; Velocity of Money
BREAK
Inflation : Definition, Cost of Inflation (tax effect, income redistribution, shoe leather
cost/inefficiency, uncertainty hampers business)
Measurement of Inflation : The Price Index, the Cost of Living, Real (Yr) and Nominal Income
(Yn)
Hyperinflation & Rudimentary Monetary Policy : the Sacrifice Ratio
Aggregate Demand/AD : Y = C + I + G + NX
Keynesian Expenditure Multiplier
The Keynesian Cross
Inflationary & Deflationary Gap : the Rudiments of Fiscal Policy