Robin Peskin

New York, NY (917) 755-7617 / robinpeskin@gmail.com

SUMMARY: A key candidate to fit your current and future marketing needs. Top of the line advertising
professional with over 20 years of experience in media strategy/negotiations for top New York agencies
and Fortune 500 clients. Smoothly transitioned a $20 million piece of business into the Munn Rabot
creative boutique culture. Is well respected in the media community and knows how to grow along with
the ever changing media landscape.
EXPERIENCE
MUNN RABOT, New York, NY
Media Director
January 09 to August 15
NYU Langone Medical Center, NY-Presbyterian, Emory Healthcare, Bessemer Trust, NY Institute of
Technology, NY Philharmonic
Lead development of national and local media strategies, plans and activations for all media types,
including digital display/native content and social media
Spear-headed all digital, OOH and print negotiations
Negotiated media commission structure for Emory Healthcare
Collaborated with creative team on all projects
Cultivated new business prospects
Frequently attended IAB and Master Class digital seminars
Managed Broadcast Director and Media Planner
DRAFT-FCB, New York, NY
Associate Media Director
October 05 to July 08
Lily Pharmaceuticals Strattera Adult ADHD product
Formulated National re-launch plans on a strategic and tactical basis, incorporating digital, national TV
and print
Evaluated print titles for product information (PI) partners and managed print added value programs
Developed target segment analyses
Collaborated with other Lilly agency partners to develop digital plan options
Quest Telecommunications
Developed/executed hyper-local media plans for 60+ markets, incorporating general TV/DRTV, radio,
newspaper and OOH
Appointed as the liaison between client and other local agency to produce an overall media plan for the
Qwest system
For both accounts, managed multiple Media Planners
MEDIAEDGE: CIA, New York, NY
Communications Manager
November 03 - August 05
KFC
Created/executed national TV media plans
Compiled annual national media guidelines for local agency partners and franchisees
Collaborated on daily basis with National Broadcast Buying team to insure that overall communication
goals were met and added value programs were properly executed
Managed multiple Media Planners

MEDIACOM, New York, NY

Brand Media Manager
August 97- August 03
Subway, Dairy Queen
Developed/executed national media plans for Subway and local plans for Dairy Queen (35 markets)
Responsible for all of Subways sports sponsorship package analyses/recommendations
Wrote annual national media guidelines to be used by local agency partners and franchisees
Member of the original pitch team for Subway
Managed/trained multiple Assistant Media Planners
Prior business experience available on request

COMPUTER SKILLS/PROGRAMS UTILIZED

Excel, Word, Powerpoint/Keynote
comScore, MRI, Ipsos Affluent Study, Scarborough, Competitrack
EDUCATION
State University of New York at Albany
Bachelor of Science, Business Administration