Вы находитесь на странице: 1из 68

Enter Position Data

Perf
Size
Able
4.7
15
Acre
3
17
Adam
8.5
11.5
Agape
14.4
12.5
Alpine
7.5
5.6
Andes
12.5
7.5
7.5
12
The Sweet Spot at End of :
7
Don't Make Changes to Formulas!
Trad
9.2
10.8
Low
4.7
15.3
High
14.3
5.7
Perf
15.4
11.8
Size
8.2
4.6
Change Bubble Size
Product
Bubble
2
Segment
Bubble
17

18
Round
Round 0
Round 1
16
Round 2
Round 3
Round 4
Round 5
14
Round 6
Round 7
Round 8
12

Traditional
Pgmn
Size
5
5.7
6.4
7.1
7.8
8.5
9.2
9.9
10.6

Low End
Pgmn
Size
15
1.7
14.3
2.2
13.6
2.7
12.9
3.2
12.2
3.7
11.5
4.2
10.8
4.7
10.1
5.2
9.4
5.7

High End
Pgmn
18.3
8.9
17.8
9.8
17.3
10.7
16.8
11.6
16.3
12.5
15.8
13.4
15.3
14.3
14.8
15.2
14.3
16.1

10

8
0
0

0
2

10

12

14

Pergormance
Size
Pgmn
Size
11.1
9.4
10.2
10.4
9.3
11.4
8.4
12.4
7.5
13.4
6.6
14.4
5.7
15.4
4.8
16.4
3.9
17.4

Size
Pgmn
16
15.3
14.6
13.9
13.2
12.5
11.8
11.1
10.4

Size
4
4.7
5.4
6.1
6.8
7.5
8.2
8.9
9.6

10.6
9.6
8.6
7.6
6.6
5.6
4.6
3.6
2.6
Able
Acre
Adam
Agape
Alpine
Andes
Row 21
Trad
Low
High
Perf
Size
Row 21

10

12

14

16

18

For Round 1
Able
Acre
Adam
Aft
Agape
Alpine
Andes

1
2
3
4
5
3
1
6

For Round 1
Use Round 0 Courier
Able 2
Acre 2
Adam 3
Aft 4
Agape 5
Alpine 3
Andes 1
6

Research and Development


1
Perf
4.7
15
8/12/2015
3
17
5/25/2010
9
10.8
12/9/2015
10.4
15.3
8/24/2015
4.7
9.6
12/24/2015
0
0
10/22/2016
0
0
3/31/2016

Size
5.7
2.2
9.8
10.4
4.7
9.8
5.7
0

Marketing
Old
Base
Old
Base
Awarenes Awarenes Accessiblity Accessibilit
s
s
y
55
36.85
54
36.18
52
34.84
40
26.8
49
32.83
48
32.16
46
30.82
37
24.79
46
30.82
42
28.14
0
0
0
0
0
0

14.3
17.8
10.2
15.3
9.6
10.2
14.3
0

Position %
21
16
43
29
43
43
21
0

Promo
Budget

Sales
Budget

2000
1600
1600
1500
1550

2500
1600
1600
1500
1550

Ideal Age Age %


2
7
0
1
1.5
0
2
0

Age
47
24
29
9
29
29
47
0

MTBF Range Reliability MTBF


Price Range Price % Price
2.2 14000-19000
9
16000 19.50-29.50
23
28
5.6 12000-17000
7
14000 14.50-24.50
53
20
1.4 20000-25000
19
23000 29.50-39.50
9
38
1.9 22000-27000
43
27000 24.50-34.50
19
33.5
1.8 16000-21000
19
20000 24.50-34.50
9
34
0 20000-25000
19
0 29.50-39.50
9
0
0 14000-19000
9
0 19.50-29.50
23
0
0
0
0
0

New
New
Last Years Growth Rate
Next
Awarenes Accessibility Total Demand
Years
s
Total
74.85
61.18
8960
0.117
10008
Demand
68.84
41.8
8960
0.117
10008
66.83
47.16
2554
0.162
2968
63.82
38.79
1915
0.198
2294
63.82
43.14
1984
0.183
2347
#N/A
#N/A
2554
0.162
2968
#N/A
#N/A
7387
0.092
8067
#N/A
#N/A
0
0
0

Low
Market
Share
13
17
14
17
15

Low
Forecast
1301
1701
415
390
352
0
0
0

High
Market
Share
13.7
16.4
15
25
18.5

High
Forecast
1371
1641
445
574
434
0
0
0

Segment
Traditional
Low End
High End
Peformance
Size
High End
Traditional

Units Sold

Potential
Units

Segment

999
1763
366
358
314

1003
1756
365
365
319

Low End
Low End
High End
Peformance
Size
High End
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 2
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 1 Courier
Perf
1
4.7
15
8/12/2015
2
3
17
5/25/2010
3
9
10.8
12/9/2015
4
10.4
15.3
8/24/2015
5
4.7
9.6
12/24/2015
3
0
0
10/22/2016
1
0
0
3/31/2016
6
Marketing

For Round 2
Use Round 1 Courier
Able 1
Acre 2
Adam 3
Aft 4
Agape 5
Alpine 3
Andes 1
6

Size
6.4
2.7
10.7
11.4
5.4
10.7
6.4
0

13.6
17.3
9.3
14.6
8.6
9.3
13.6
0

Position %
21
16
43
29
43
43
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

82
73
71
66
68

54.94
48.91
47.57
44.22
45.56
0
0
0

69
44
57
41
51

46.23
29.48
38.19
27.47
34.17
0
0
0

1200
1200
1000
1200
1200

1600
1600
1300
1300
1500

Ideal Age Age %


2
7
0
1
1.5
0
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
2.2 14000-19000
9
16000 19.00-29.00
23
28
5.6 12000-17000
7
14000 14.00-24.00
53
20
1.4 20000-25000
19
23000 29.00-39.00
9
38
1.9 22000-27000
43
27000 24.00-34.00
19
33.5
1.8 16000-21000
19
20000 24.00-34.00
9
34
0 20000-25000
19
0 29.00-39.00
9
0
0 14000-19000
9
0 19.00-29.00
23
0
0
0
0
0

47
24
29
9
29
29
47
0

New
Last Years Total
New Accessibility
Awareness
Demand

79.94
73.91
67.57
69.22
70.56
#N/A
#N/A
#N/A

61.23
44.48
50.19
39.47
48.17
#N/A
#N/A
#N/A

8067
10008
2968
2294
2347
2968
8067
0

Growth Rate

Next Years
Total
Demand

0.092
0.117
0.162
0.198
0.183
0.162
0.092
0

8809
11179
3449
2748
2777
3449
8809
0

Low Market
Share

Low
Forecast

13
15
15
24
18
1
12

1145
1677
517
660
500
34
1057
0

High
Market
Share
14.5
22.6
16.7
26
21
5
19

High
Forecast
1277
2527
576
715
583
172
1674
0

Segment
Traditional
Low End
High End
Peformance
Size
High End
Traditional

Units Sold

1104
1646
441
582
418

Potential
Units

Segment

1259
2389
488
616
411
0
0

Traditional
Low End
High End
Peformance
Size
High End
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500

23
24
25
26
27
28
29
30
31
32
33

34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 3
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 2 Courier
Perf
2
4.7
15
8/12/2015
2
3
17
5/25/2010
3
9
10.8
2/13/2016
4
11.4
14.6
9/5/2016
5
5.4
8.6
9/5/2016
3
10.7
9.3
10/22/2016
1
7
12
3/31/2016
6
Marketing

For Round 3
Use Round 2 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
6

Size
3.2
3.2
11.6
12.4
6.1
11.6
7.1
0

16.8
16.8
8.4
13.9
7.6
8.4
12.9
0

Position %
16
16
43
29
43
43
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

82
77
69
72
73
70
70

54.94
51.59
46.23
48.24
48.91
46.9
46.9
0

81
55
73
39
63
73
73

54.27
36.85
48.91
26.13
42.21
48.91
48.91
0

1100
1200
1000
1200
1100
1100
1100

1400
1200
1200
1200
1200
1300
1300

Ideal Age Age %


7
7
0
1
1.5
0
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
3.2 12000-17000
7
16000 13.50-23.50
53
27
6.6 12000-17000
7
14000 13.50-23.50
53
20
2.4 20000-25000
19
20000 28.50-38.50
9
38.5
1.6 22000-27000
43
27000 23.50-33.50
19
34
1.6 16000-21000
19
20000 23.50-33.50
9
34
0.2 20000-25000
19
23500 28.50-38.50
9
39
0.7 14000-19000
9
22000 18.50-28.50
23
29
0
0
0
0

24
24
29
9
29
29
47
0

New
Last Years Total
Awareness New Accessibility
Demand

77.94
76.59
66.23
73.24
71.91
69.90
69.90
#N/A

67.27
47.85
59.91
37.13
53.21
60.91
60.91
#N/A

11179
11179
8809
2748
2777
3449
8809
0

Growth Rate

Next Years
Total
Demand

0.117
0.117
0.092
0.198
0.183
0.162
0.092
0

12487
12487
9619
3293
3285
4007
9619
0

Low Market
Share

5
22
8
26
21
15
10

Low Forecast

624
2747
770
856
690
601
962
0

High Market
Share

8
23
12
27.7
31
17
13.5

High
Forecast
999
2872
1154
912
1018
681
1299
0

Segment
Low End
Low End
High End
Peformance
Size
High End
Traditional

Units Sold
1097
2406
396
708
589
160
666

Potential
Segment
Units
1245
Low End
2404
Low End
376
Traditional
753
Peformance
840
Size
290
High End
840
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 4
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 3 Courier
2
4.7
15
2
3
17
1
9
10.8
4
12.4
13.9
5
6.1
7.6
3
11.6
8.4
1
7
12
6
Marketing

For Round 4
Use Round 3 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
6

Perf
8/12/2015
5/25/2010
1/15/2017
8/29/2017
9/13/2017
9/11/2017
3/31/2016

Size
3.7
3.7
7.8
13.4
6.8
12.5
7.8
0

16.3
16.3
12.2
13.2
6.6
7.5
12.2
0

Position %
16
16
21
29
43
43
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

80
76
68
73
74
71
71

53.6
50.92
45.56
48.91
49.58
47.57
47.57
0

65
65
85
38
62
81
81

43.55
43.55
56.95
25.46
41.54
54.27
54.27
0

1100
1100
1000
1100
1100
1100
1100

1400
1600
1200
1300
1300
1400
1200

Ideal Age Age %


7
7
2
1
1.5
0
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
4.2 12000-17000
7
16000 13.00-23.00
53
7.6 12000-17000
7
14000 13.00-23.00
53
3.4 14000-19000
9
19000 18.00-28.00
23
1.5 22000-27000
43
27000 23.00-33.00
19
1.4 16000-21000
19
21000 23.00-33.00
9
0.7 20000-25000
19
24000 28.00-38.00
9
1.7 14000-19000
9
22000 18.00-28.00
23
0
0
0
0

24
24
47
9
29
29
47
0

New
New Accessibility Last Years Total
Awareness
Demand

76.60
73.92
65.56
71.91
72.58
70.57
70.57
#N/A

56.55
58.55
67.95
37.46
53.54
67.27
65.27
#N/A

12487
12487
9619
3293
3285
4007
9619
0

Growth Rate

0.117
0.117
0.092
0.198
0.183
0.162
0.092
0

Next Years
Total
Demand

13948
13948
10504
3945
3886
4656
10504
0

Low Market
Share

5
15
5
22
29
16.4
11

Low
Forecast
697
2092
525
868
1127
764
1155
0

High Market
Share

7.5
14
9
22
29
23.4
11

23.5
20
28.5
33.5
33.5
38.5
28.5

High
Forecast
1046
1953
945
868
1127
1090
1155
0

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Units Sold
556
2223
294
752
948
654
1144

Potential
Segment
Units
556
Low End
2190
Low End
262
Traditional
752
Peformance
948
Size
948
High End
1111
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 5
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 4 Courier
Perf
2
4.7
15
2/27/2018
2
3
17
1/29/2018
1
8.5
11.5
9/3/2018
4
13.4
13.2
9/23/2018
5
6.8
6.6
11/19/2018
3
12.5
7.5
9/29/2018
1
7
12
4/11/2018
6
Marketing

For Round 5
Use Round 4 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
6

Size
4.2
4.2
8.5
14.4
7.5
13.4
8.5
0

15.8
15.8
11.5
12.5
5.6
6.6
11.5
0

Position %
16
16
21
29
43
43
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

78
76
67
74
74
73
73

52.26
50.92
44.89
49.58
49.58
48.91
48.91
0

71
71
84
36
54
81
84

47.57
47.57
56.28
24.12
36.18
54.27
56.28
0

1100
1100
1000
1100
1100
1100
1100

1300
1200
1100
1100
1100
1100
1100

Ideal Age Age %


7
7
2
1
1.5
0
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
5.2 12000-17000
7
12000 12.50-22.50
53
8.6 12000-17000
7
12000 12.50-22.50
53
2.3 14000-19000
9
15000 17.50-27.50
23
1.4 22000-27000
43
27000 22.50-32.50
19
1.3 16000-21000
19
17000 22.50-32.50
9
1 20000-25000
19
24000 27.50-37.50
9
2.7 14000-19000
9
15000 17.50-27.50
23
0
0
0
0

24
24
47
9
29
29
47
0

New
New Accessibility Last Years Total
Awareness
Demand

75.26
73.92
64.89
72.58
72.58
71.91
71.91
#N/A

59.57
58.57
66.28
34.12
46.18
64.27
66.28
#N/A

13948
13948
10504
3945
3886
4656
10504
0

Growth Rate

0.117
0.117
0.092
0.198
0.183
0.162
0.092
0

Next Years
Total
Demand

15580
15580
11470
4726
4597
5411
11470
0

Low Market
Share

11
7
8
19
25
19
7

Low
Forecast
1714
1091
918
898
1149
1028
803
0

23.5
20
28.5
33.5
33.5
38
28.5

High Market
Share

High
Forecast

11
8
10
18.6
27.6
20.3
7

1714
1246
1147
879
1269
1098
803
0

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Units Sold
505
1975
510
733
983
870
1137

Potential
Segment
Units
480
Low End
2106
Low End
480
Traditional
739
Peformance
1071
Size
960
High End
1108
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 6
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 5 Courier
Perf
2
4.7
15
2/27/2018
2
3
17
7/8/2020
1
8.5
11.5
9/3/2018
4
14.4
12.5
7/28/2019
5
7.5
5.6
8/8/2019
1
12.5
7.5
2/6/2019
1
7.5
12
3/31/2019
6
Marketing

For Round 6
Use Round 5 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
6

Size
4.7
4.7
9.2
15.4
8.2
9.2
9.2
0

15.3
15.3
10.8
11.8
4.6
10.8
10.8
0

Position %
16
16
21
29
43
21
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

69
68
60
67
67
66
66

46.23
45.56
40.2
44.89
44.89
44.22
44.22
0

75
75
81
32
45
63
81

50.25
50.25
54.27
21.44
30.15
42.21
54.27
0

1200
1200
1200
1000
1000
1200
1200

1400
1400
1400
2000
1700
1400
1400

Ideal Age Age %


7
7
2
1
1.5
2
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
6.2 12000-17000
7
12000 12.00-22.00
53
9.6 12000-17000
7
12000 12.00-22.00
53
3.3 14000-19000
9
15000 17.00-27.00
23
1.4 22000-27000
43
27000 22.00-32.00
19
1.3 16000-21000
19
17000 22.00-32.00
9
2 14000-19000
9
21000 17.00-27.00
23
2.2 14000-19000
9
15000 17.00-27.00
23
0
0
0
0

24
24
47
9
29
47
47
0

New
New Accessibility Last Years Total
Awareness
Demand

71.23
70.56
65.20
64.89
64.89
69.22
69.22
#N/A

63.25
63.25
67.27
41.44
46.15
55.21
67.27
#N/A

15580
15580
11470
4726
4597
5411
11470
0

Growth Rate

0.117
0.117
0.092
0.198
0.183
0.162
0.092
0

Next Years
Total
Demand

17403
17403
12526
5661
5438
6287
12526
0

Low Market
Share

Low Forecast

High Market
Share

11.7
7.6
7.1
15
25.8
11.2
6.9

2036
1323
889
849
1403
704
864
0

15.3
15
6.8
15
25.8
11.2
10.1

20
18.5
27.5
33
32.5
37.5
27.5

High
Forecast
2663
2610
852
849
1403
704
1265
0

Segment
Low End
Low End
Traditional
Peformance
Size
Traditional
Traditional

Units Sold
1827
1188
811
710
1185
606
788

Potential
Segment
Units
2382
Low End
2340
Low End
794
Traditional
710
Peformance
1170
Size
627
High End
1170
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 7
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Research and Development


Use Round 6 Courier
Perf
2
4.7
15
2/27/2018
2
5
15.5
7/8/2020
1
9.2
10.8
5/31/2020
4
14.4
12.5
7/28/2019
5
8.2
4.6
6/11/2020
3
14.2
5.7
12/6/2020
1
9.3
10.7
11/17/2020
6
Marketing

For Round 7
Use Round 6 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
6

Size
5.2
5.2
9.9
16.4
8.9
15.2
9.9
0

14.8
14.8
10.1
11.1
3.6
4.8
10.1
0

Position %
16
16
21
29
43
43
21
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

74
73
68
45
66
72
72

49.58
48.91
45.56
30.15
44.22
48.24
48.24
0

75
75
85
21
46
54
85

50.25
50.25
56.95
14.07
30.82
36.18
56.95
0

1200
1200
1200
0
1000
1200
1200

1400
1400
1400
0
1700
1400
1400

Ideal Age Age %


7
7
2
1
1.5
0
2
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
7.2 12000-17000
7
12000 11.50-21.50
53
19
5.5 12000-17000
7
12000 11.50-21.50
53
18
2.5 14000-19000
9
14000 16.50-26.50
23
27
2.4 22000-27000
43
27000 21.50-31.50
19
32
1.4 16000-21000
19
17000 21.50-31.50
9
32.5
1.5 20000-25000
19
21000 25.50-35.50
9
37.5
1.7 14000-19000
9
15000 16.50-26.50
23
27
0
0
0
0

24
24
47
9
29
29
47
0

New
New Accessibility Last Years Total
Awareness
Demand

74.58
73.91
70.56
30.15
64.22
73.24
73.24
#N/A

63.25
63.25
69.95
14.07
46.82
49.18
69.95
#N/A

17403
17403
12526
5661
5438
6287
12526
0

Growth Rate

0.117
0.117
0.092
0.198
0.183
0.162
0.092
0

Next Years
Total
Demand

19439
19439
13678
6782
6433
7306
13678
0

Low Market
Share

Low Forecast

High Market
Share

9
14
8
3
15
5
8

1750
2721
1094
203
965
365
1094
0

23.3
15.1
9
9.8
14.8
10
10

High
Forecast
4529
2935
1231
665
952
731
1368
0

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Units Sold
1609
2366
1041
189
804
284
1041

Potential
Segment
Units
4069
Low End
2602
Low End
1136
Traditional
568
Peformance
804
Size
284
High End
1041
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 8
Able
Acre
Adam
Agape
Alpine
Andes

Research and Development


Use Round 7 Courier
Perf
Size
Position % Ideal Age Age %
16
7
24
2
4.7
15
2/27/2018
5.7
14.3
16
7
24
2
5
15.5
7/8/2020
5.7
14.3
21
2
47
1
9.2
10.8
5/31/2020
10.6
9.4
43
1.5
29
5
9
3.4
7/3/2021
9.6
2.6
43
0
29
3
15.2
4.8
6/20/2021
16.1
3.9
21
2
47
1
10.6
9.4
10/28/2021
10.6
9.4
0
0
0
6
0
0
6
0
0
0
0
0
Marketing

For Round 8
Use Round 7 Courier
Able 2
Acre 2
Adam 1
Agape 5
Alpine 3
Andes 1
6
6

Old
Base Old Accessiblity Base
Promo
Awareness Awarene
Accessib Budget
ss
ility

77
77
73
72
76
76

51.59
51.59
48.91
48.24
50.92
50.92
0
0

80
80
87
49
50
87

53.6
53.6
58.29
32.83
33.5
58.29
0
0

1200
1200
1200
1200
1200
1200

Sales Budget

1400
1400
1400
1700
1400
1400

New
New
Awareness Accessibi
lity

76.59
76.59
73.91
73.24
75.92
75.92
#N/A
#N/A

66.60
66.60
71.29
48.83
46.50
71.29
#N/A
#N/A

Age

MTBF Range
8.2 12000-17000
6.5 12000-17000
3.5 14000-19000
1.5 16000-21000
1.5 20000-25000
1.4 14000-19000

Last Years
Total
Demand

19439
19439
13678
6433
7306
13678
0
0

Growth Rate

0.117
0.117
0.092
0.183
0.162
0.092
0
0

Reliability MTBF
Price Range Price % Price Segment
7
12000 11.00-21.00
53 18.5 Low End
7
12000 11.00-21.00
53 17.5 Low End
9
14000 16.00-26.00
23 26.5 Traditional
19
17000 21.00-31.00
9 31.5 Size
19
21000 25.00-35.00
9 36.5 High End
9
15000 16.00-26.00
23 26.5 Traditional
0
0
0
0
0
0
0
0
Next Years
Total
Demand

21714
21714
14937
7611
8489
14937
0
0

Low Market
Share

Low Forecast

8
12
8
13
12
11

1737
2606
1195
989
1019
1643
0
0

High
Market
Share

15.4
17.2
7.6
13.4
12.8
14.1

High Units Sold


Forec
ast
3344
1584
3735
2376
1135
1026
1020
863
1087
886
2106
1442
0
0

Potential
Units
3004
3326
1019
858
912
1931

Segment
Low End
Low End
Traditional
Size
High End
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

Accessibility
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 8
Able
Acre
Adam
Agape
Alpine
Andes

Research and Development


Use Round 7 Courier
Perf
2
4.7
15
2/27/2018
2
5
15.5
7/8/2020
1
10.2
9.8
7/26/2022
5
9.6
2.4
5/21/2022
3
16.5
3.5
8/19/2022
1
10.6
9.4
10/28/2021
6
6
Marketing

For Round 8
Use Round 7 Courier
Able 2
Acre 2
Adam 1
Agape 5
Alpine 3
Andes 1
6
6

Size
5.7
5.7
10.6
9.6
16.1
10.6
0
0

14.3
14.3
9.4
2.6
3.9
9.4
0
0

Position %
16
16
21
43
43
21
0
0

Old
Awareness

Base
Awareness

Old
Accessiblity

Base
Accessibility

Promo
Budget

Sales Budget

80
79
77
76
79
79

53.6
52.93
51.59
50.92
52.93
52.93
0
0

84
84
88
51
47
88

56.28
56.28
58.96
34.17
31.49
58.96
0
0

1200
1200
1200
1200
1200
1200

1400
1400
1400
1700
1400
1400

Ideal Age Age %


7
7
2
1.5
0
2
0
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
9.2 12000-17000
7
12000 11.00-21.00
53
18.5
7.5 12000-17000
7
12000 11.00-21.00
53
17.5
2.4 14000-19000
9
14000 16.00-26.00
23
26
1.5 16000-21000
19
17000 21.00-31.00
9
31
1.4 20000-25000
19
21000 25.00-35.00
9
36
2.4 14000-19000
9
15000 16.00-26.00
23
26
0
0
0
0
0
0
0
0

24
24
47
29
29
47
0
0

New
New Accessibility Last Years Total
Awareness
Demand

78.60
77.93
76.59
75.92
77.93
77.93
#N/A
#N/A

69.28
69.28
71.96
50.17
44.49
71.96
#N/A
#N/A

19439
19439
13678
6433
7306
13678
0
0

Growth Rate

0.117
0.117
0.092
0.183
0.162
0.092
0
0

Next Years
Total
Demand

21714
21714
14937
7611
8489
14937
0
0

Low Market
Share

Low Forecast

High Market
Share

8.2
13.5
8.8
14.1
8.4
11.9

1781
2931
1314
1073
713
1777
0
0

10.7
14.5
8.2
14.1
12.2
15

High
Forecast
2323
3148
1225
1073
1036
2240
0
0

Segment
Low End
Low End
Traditional
Size
High End
Traditional

Units Sold
1584
2376
1026
863
886
1442

Potential
Units
3004
3326
1019
858
912
1931

Segment
Low End
Low End
Traditional
Size
High End
Traditional

Accessibility
2272.727
2363.636
2454.545
2545.455
2636.364
2727.273
2818.182
2909.091
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

Awareness
1100
1140
1180
1220
1260
1300
1340
1380
1420
1460
1500
1588.235
1676.471
1764.706
1852.941
1941.176
2029.412
2117.647
2205.882
2294.118
2382.353
2470.588
2558.824
2647.059
2735.294
2823.529
2911.765
3000

23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

For Round 1
Able
Acre
Adam
Aft
Agape
Alpine
Andes

DON'T MAKE ANY ENTRIES ON THIS PAGE


Use Round 0 Courier
Perf
1 Traditional
4.7
15
8/12/2015
2 Low End
3
17
5/25/2010
3 High End
9
10.8
12/9/2015
4 Peformance
10.4
15.3
8/24/2015
5 Size
4.7
9.6
12/24/2015
3 High End
0
0
10/22/2016
1 Traditional
0
0
3/31/2016
6
0
0

For Round 2
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Use Round 1 Courier


1 Traditional
2 Low End
3 High End
4 Peformance
5 Size
3 High End
1 Traditional
6

4.7
3
9
10.4
4.7
0
0
0

15
17
10.8
15.3
9.6
0
0
0

8/12/2015
5/25/2010
12/9/2015
8/24/2015
12/24/2015
10/22/2016
3/31/2016

For Round 3
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Use Round 2 Courier


2 Low End
2 Low End
3 High End
4 Peformance
5 Size
3 High End
1 Traditional
6

4.7
3
9
11.4
5.4
10.7
7
0

15
17
10.8
14.6
8.6
9.3
12
0

8/12/2015
5/25/2010
2/13/2016
9/5/2016
9/5/2016
10/22/2016
3/31/2016

For Round 4
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Use Round 3 Courier


2 Low End
2 Low End
1 Traditional
4 Peformance
5 Size
3 High End
1 Traditional
6

4.7
3
9
12.4
6.1
11.6
7
0

15
17
10.8
13.9
7.6
8.4
12
0

8/12/2015
5/25/2010
1/15/2017
8/29/2017
9/13/2017
9/11/2017
3/31/2016

For Round 5
Able
Acre
Adam
Aft
Agape
Alpine
Andes

Use Round 4 Courier


2 Low End
2 Low End
1 Traditional
4 Peformance
5 Size
3 High End
1 Traditional
6

4.7
3
8.5
13.4
6.8
12.5
7
0

15
17
11.5
13.2
6.6
7.5
12
0

2/27/2018
1/29/2018
9/3/2018
9/23/2018
11/19/2018
9/29/2018
4/11/2018

For Round 6

Use Round 5 Courier

Size
5.7
2.2
9.8
10.4
4.7
9.8
5.7
0

Perf

14.3
17.8
10.2
15.3
9.6
10.2
14.3
0
Size

6.4
2.7
10.7
11.4
5.4
10.7
6.4
0
Perf

Perf

16.8
16.8
8.4
13.9
7.6
8.4
12.9
0

Position %
16
16
43
29
43
43
21
0

16.3
16.3
12.2
13.2
6.6
7.5
12.2
0

Position %
16
16
21
29
43
43
21
0

15.8
15.8
11.5
12.5
5.6
6.6
11.5
0

Position %
16
16
21
29
43
43
21
0

Size
3.7
3.7
7.8
13.4
6.8
12.5
7.8
0

Perf

Size
4.2
4.2
8.5
14.4
7.5
13.4
8.5
0

Perf

Position %
21
13.6
16
17.3
43
9.3
29
14.6
43
8.6
43
9.3
21
13.6
0
0

Size
3.2
3.2
11.6
12.4
6.1
11.6
7.1
0

Size

Position %
21
16
43
29
43
43
21
0

Position %

Able
Acre
Adam
Aft
Agape
Alpine
Andes

2
2
1
4
5
1
1
6

For Round 7
Able
Acre
Adam
Aft
Agape
Alpine
Andes

For Round 8
Able
Acre
Adam
Agape
Alpine
Andes

Low End
Low End
Traditional
Peformance
Size
Traditional
Traditional

4.7
3
8.5
14.4
7.5
12.5
7.5
0

15
17
11.5
12.5
5.6
7.5
12
0

2/27/2018
7/8/2020
9/3/2018
7/28/2019
8/8/2019
2/6/2019
3/31/2019

Use Round 6 Courier


2 Low End
2 Low End
1 Traditional
4 Peformance
5 Size
3 High End
1 Traditional
6

4.7
5
9.2
14.4
8.2
14.2
9.3
0

15
15.5
10.8
12.5
4.6
5.7
10.7
0

2/27/2018
7/8/2020
5/31/2020
7/28/2019
6/11/2020
12/6/2020
11/17/2020

Use Round 7 Courier


2 Low End
2 Low End
1 Traditional
5 Size
3 High End
1 Traditional
6
6

4.7
5
9.2
9
15.2
10.6
0
0

15
15.5
10.8
3.4
4.8
9.4
0
0

2/27/2018
7/8/2020
5/31/2020
7/3/2021
6/20/2021
10/28/2021

4.7
4.7
9.2
15.4
8.2
9.2
9.2
0
Perf

15.3
15.3
10.8
11.8
4.6
10.8
10.8
0

16
16
21
29
43
21
21
0

14.8
14.8
10.1
11.1
3.6
4.8
10.1
0

Position %
16
16
21
29
43
43
21
0

14.3
14.3
9.4
2.6
3.9
9.4
0
0

Position %
16
16
21
43
43
21
0
0

Size
5.2
5.2
9.9
16.4
8.9
15.2
9.9
0

Perf

Size
5.7
5.7
10.6
9.6
16.1
10.6
0
0

Ideal Age Age %


2
7
0
1
1.5
0
2
0
Ideal Age Age %
2
7
0
1
1.5
0
2
0

47
24
29
9
29
29
47
0

Ideal Age Age %


7
7
0
1
1.5
0
2
0

24
24
29
9
29
29
47
0

Ideal Age Age %


7
7
2
1
1.5
0
2
0

24
24
47
9
29
29
47
0

Ideal Age Age %


7
7
2
1
1.5
0
2
0

24
24
47
9
29
29
47
0

Ideal Age Age %

Age

MTBF Range Reliability MTBF


Price Range Price % Price
2.2 14000-19000
9
16000 19.50-29.50
23
28
5.6 12000-17000
7
14000 14.50-24.50
53
20
1.4 20000-25000
19
23000 29.50-39.50
9
38
1.9 22000-27000
43
27000 24.50-34.50
19
33.5
1.8 16000-21000
19
20000 24.50-34.50
9
34
0 20000-25000
19
0 29.50-39.50
9
0
0 14000-19000
9
0 19.50-29.50
23
0
0
0
0
0
0
0
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
2.2 14000-19000
9
16000 19.00-29.00
23
28
5.6 12000-17000
7
14000 14.00-24.00
53
20
1.4 20000-25000
19
23000 29.00-39.00
9
38
1.9 22000-27000
43
27000 24.00-34.00
19
33.5
1.8 16000-21000
19
20000 24.00-34.00
9
34
0 20000-25000
19
0 29.00-39.00
9
0
0 14000-19000
9
0 19.00-29.00
23
0
0
0
0
0
0
0
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
3.2 12000-17000
7
16000 13.50-23.50
53
27
6.6 12000-17000
7
14000 13.50-23.50
53
20
2.4 20000-25000
19
20000 28.50-38.50
9
38.5
1.6 22000-27000
43
27000 23.50-33.50
19
34
1.6 16000-21000
19
20000 23.50-33.50
9
34
0.2 20000-25000
19
23500 28.50-38.50
9
39
0.7 14000-19000
9
22000 18.50-28.50
23
29
0
0
0
0
0
0
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
4.2 12000-17000
7
16000 13.00-23.00
53
7.6 12000-17000
7
14000 13.00-23.00
53
3.4 14000-19000
9
19000 18.00-28.00
23
1.5 22000-27000
43
27000 23.00-33.00
19
1.4 16000-21000
19
21000 23.00-33.00
9
0.7 20000-25000
19
24000 28.00-38.00
9
1.7 14000-19000
9
22000 18.00-28.00
23
0
0
0
0
0
0

23.5
20
28.5
33.5
33.5
38.5
28.5
0

MTBF Range Reliability MTBF


Price Range Price % Price
5.2 12000-17000
7
12000 12.50-22.50
53
8.6 12000-17000
7
12000 12.50-22.50
53
2.3 14000-19000
9
15000 17.50-27.50
23
1.4 22000-27000
43
27000 22.50-32.50
19
1.3 16000-21000
19
17000 22.50-32.50
9
1 20000-25000
19
24000 27.50-37.50
9
2.7 14000-19000
9
15000 17.50-27.50
23
0
0
0
0
0
0

23.5
20
28.5
33.5
33.5
38
28.5
0

47
24
29
9
29
29
47
0

Age

Age

MTBF Range Reliability MTBF

Price Range Price %

Price

7
7
2
1
1.5
2
2
0

24
24
47
9
29
47
47
0

Ideal Age Age %


7
7
2
1
1.5
0
2
0

24
24
47
9
29
29
47
0

Ideal Age Age %


7
7
2
1.5
0
2
0
0

24
24
47
29
29
47
0
0

6.2 12000-17000
9.6 12000-17000
3.3 14000-19000
1.4 22000-27000
1.3 16000-21000
2 14000-19000
2.2 14000-19000
0
0

7
7
9
43
19
9
9
0

12000 12.00-22.00
12000 12.00-22.00
15000 17.00-27.00
27000 22.00-32.00
17000 22.00-32.00
21000 17.00-27.00
15000 17.00-27.00
0
0

53
53
23
19
9
23
23
0

20
18.5
27.5
33
32.5
37.5
27.5
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
7.2 12000-17000
7
12000 11.50-21.50
53
19
5.5 12000-17000
7
12000 11.50-21.50
53
18
2.5 14000-19000
9
14000 16.50-26.50
23
27
2.4 22000-27000
43
27000 21.50-31.50
19
32
1.4 16000-21000
19
17000 21.50-31.50
9
32.5
1.5 20000-25000
19
21000 25.50-35.50
9
37.5
1.7 14000-19000
9
15000 16.50-26.50
23
27
0
0
0
0
0
0
0

Age

MTBF Range Reliability MTBF


Price Range Price % Price
8.2 12000-17000
7
12000 11.00-21.00
53
6.5 12000-17000
7
12000 11.00-21.00
53
3.5 14000-19000
9
14000 16.00-26.00
23
1.5 16000-21000
19
17000 21.00-31.00
9
1.5 20000-25000
19
21000 25.00-35.00
9
1.4 14000-19000
9
15000 16.00-26.00
23
0
0
0
0
0
0
0
0
0
0
0
0

18.5
17.5
26.5
31.5
36.5
26.5
0
0

Segment
Traditional
Low End
High End
Peformance
Size
High End
Traditional

Segment
Traditional
Low End
High End
Peformance
Size
High End
Traditional

Segment
Low End
Low End
High End
Peformance
Size
High End
Traditional

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Segment

Low End
Low End
Traditional
Peformance
Size
Traditional
Traditional

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Segment
Low End
Low End
Traditional
Size
High End
Traditional

For Round 1
Use Round 0 Courier
Able 2
Acre 2
Adam 3
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 2
Use Round 1 Courier
Able 1
Acre 2
Adam 3
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 3
Use Round 2 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 4
Use Round 3 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 5
Use Round 4 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 6

DON'T MAKE ANY ENTRIES ON THIS PAGE


Old
Base
Old
Awareness Awareness Accessiblity
Low End
Low End
High End
Peformance
Size
High End
Traditional

Traditional
Low End
High End
Peformance
Size
High End
Traditional

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

55
52
49
46
46
0
0
0
Old
Awareness
82
73
71
66
68

Old
Awareness
82
77
69
72
73
70
70
Old
Awareness
80
76
68
73
74
71
71
0
Old
Awareness
78
76
67
74
74
73
73
0
Old
Awareness

36.85
34.84
32.83
30.82
30.82
0
0
0
Base
Awareness
54.94
48.91
47.57
44.22
45.56
0
0
0
Base
Awareness
54.94
51.59
46.23
48.24
48.91
46.9
46.9
0
Base
Awareness
53.6
50.92
45.56
48.91
49.58
47.57
47.57
0
Base
Awareness
52.26
50.92
44.89
49.58
49.58
48.91
48.91
0
Base
Awareness

54
40
48
37
42
0
0
0
Old
Accessiblity
69
44
57
41
51
0
0
0
Old
Accessiblity
81
55
73
39
63
73
73
0
Old
Accessiblity
65
65
85
38
62
81
81
0
Old
Accessiblity
71
71
84
36
54
81
84
0
Old
Accessiblity

Base
Accessibility

Promo
Budget

36.18
26.8
32.16
24.79
28.14
0
0
0
Base
Accessibility
46.23
29.48
38.19
27.47
34.17
0
0
0
Base
Accessibility
54.27
36.85
48.91
26.13
42.21
48.91
48.91
0
Base
Accessibility
43.55
43.55
56.95
25.46
41.54
54.27
54.27
0
Base
Accessibility
47.57
47.57
56.28
24.12
36.18
54.27
56.28
0
Base
Accessibility

2000
1600
1600
1500
1550
0
0
0
Promo
Budget
1200
1200
1000
1200
1200
0
0
0
Promo
Budget
1100
1200
1000
1200
1100
1100
1100
0
Promo
Budget
1100
1100
1000
1100
1100
1100
1100
0
Promo
Budget
1100
1100
1000
1100
1100
1100
1100
0
Promo
Budget

Use Round 5 Courier


Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 7
Use Round 6 Courier
Able 2
Acre 2
Adam 1
Aft 4
Agape 5
Alpine 3
Andes 1
06
For Round 8
Use Round 7 Courier
Able 2
Acre 2
Adam 1
Agape 5
Alpine 3
Andes 1
06
06

Old
Awareness
69
68
60
67
67
66
66
0
Old
Awareness
74
73
68
45
66
72
72
0
Old
Awareness
77
77
73
72
76
76
0
0

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Low End
Low End
Traditional
Size
High End
Traditional

Base
Awareness
46.23
45.56
40.2
44.89
44.89
44.22
44.22
0
Base
Awareness
49.58
48.91
45.56
30.15
44.22
48.24
48.24
0
Base
Awareness
51.59
51.59
48.91
48.24
50.92
50.92
0
0

Promo
1
2
3
4
5
6
7
8

Old
Accessiblity
75
75
81
32
45
63
81
0
Old
Accessiblity
75
75
85
21
46
54
85
0
Old
Accessiblity
80
80
87
49
50
87
0
0

Base
Accessibility
50.25
50.25
54.27
21.44
30.15
42.21
54.27
0
Base
Accessibility
50.25
50.25
56.95
14.07
30.82
36.18
56.95
0
Base
Accessibility
53.6
53.6
58.29
32.83
33.5
58.29
0
0

Sales
50
72
73
73
74
66
67
75

Promo
Budget
1200
1200
1200
1000
1000
1200
1200
0
Promo
Budget
1200
1200
1200
0
1000
1200
1200
0
Promo
Budget
1200
1200
1200
1200
1200
1200
0
0
Promo Bdgt
1650
1160
1114
1086
1086
1143
1000
1200

44
52
65
68
69
65
63
72

Awareness and Accessibility


72

73
65

50
44

73
68

74
69

66
65

67
63

75
72

52

44

Sales Budget

New
Awareness

New
Accessibility

Last Years Total


Demand

2500
1600
1600
1500
1550
0
0
0

74.85
68.84
66.83
63.82
63.82
0.00
0.00
0.00
New
Awareness
79.94
73.91
67.57
69.22
70.56
0.00
0.00
0.00
New
Awareness
77.94
76.59
66.23
73.24
71.91
69.90
69.90
0.00
New
Awareness
76.60
73.92
65.56
71.91
72.58
70.57
70.57
0.00
New
Awareness
75.26
73.92
64.89
72.58
72.58
71.91
71.91
0.00
New
Awareness

61.18
41.80
47.16
38.79
43.14
0.00
0.00
0.00
New
Accessibility
61.23
44.48
50.19
39.47
48.17
0.00
0.00
0.00
New
Accessibility
67.27
47.85
59.91
37.13
53.21
60.91
60.91
0.00
New
Accessibility
56.55
58.55
67.95
37.46
53.54
67.27
65.27
0.00
New
Accessibility
59.57
58.57
66.28
34.12
46.18
64.27
66.28
0.00
New
Accessibility

8960
8960
2554
1915
1984
2554
7387
0
Last Years Total
Demand
8067
10008
2968
2294
2347
2968
8067
0
Last Years Total
Demand
11179
11179
8809
2748
2777
3449
8809
0
Last Years Total
Demand
12487
12487
9619
3293
3285
4007
9619
0
Last Years Total
Demand
13948
13948
10504
3945
3886
4656
10504
0
Last Years Total
Demand

Sales Budget
1600
1600
1300
1300
1500
0
0
0
Sales Budget
1400
1200
1200
1200
1200
1300
1300
0
Sales Budget
1400
1600
1200
1300
1300
1400
1200
0
Sales Budget
1300
1200
1100
1100
1100
1100
1100
0
Sales Budget

Growth Rate Next Years Total


Demand
0.117
0.117
0.162
0.198
0.183
0.162
0.092
0
Growth Rate
0.092
0.117
0.162
0.198
0.183
0.162
0.092
0
Growth Rate
0.117
0.117
0.092
0.198
0.183
0.162
0.092
0
Growth Rate
0.117
0.117
0.092
0.198
0.183
0.162
0.092
0
Growth Rate
0.117
0.117
0.092
0.198
0.183
0.162
0.092
0
Growth Rate

10008
10008
2968
2294
2347
2968
8067
0
Next Years Total
Demand
8809
11179
3449
2748
2777
3449
8809
0
Next Years Total
Demand
12487
12487
9619
3293
3285
4007
9619
0
Next Years Total
Demand
13948
13948
10504
3945
3886
4656
10504
0
Next Years Total
Demand
15580
15580
11470
4726
4597
5411
11470
0
Next Years Total
Demand

New
Awareness
71.23
70.56
65.20
64.89
64.89
69.22
69.22
0.00
New
Awareness
74.58
73.91
70.56
30.15
64.22
73.24
73.24
0.00
New
Awareness
76.59
76.59
73.91
73.24
75.92
75.92
0.00
0.00

Sales Budget
1400
1400
1400
2000
1700
1400
1400
0
Sales Budget
1400
1400
1400
0
1700
1400
1400
0
Sales Budget
1400
1400
1400
1700
1400
1400
0
0

New
Accessibility
63.25
63.25
67.27
41.44
46.15
55.21
67.27
0.00
New
Accessibility
63.25
63.25
69.95
14.07
46.82
49.18
69.95
0.00
New
Accessibility
66.60
66.60
71.29
48.83
46.50
71.29
0.00
0.00

Last Years Total


Demand
15580
15580
11470
4726
4597
5411
11470
0
Last Years Total
Demand
17403
17403
12526
5661
5438
6287
12526
0
Last Years Total
Demand
19439
19439
13678
6433
7306
13678
0
0

Next Years Total


Demand
0.117
17403
0.117
17403
0.092
12526
0.198
5661
0.183
5438
0.162
6287
0.092
12526
0
0
Next Years Total
Growth Rate
Demand
0.117
19439
0.117
19439
0.092
13678
0.198
6782
0.183
6433
0.162
7306
0.092
13678
0
0
Next Years Total
Growth Rate
Demand
0.117
21714
0.117
21714
0.092
14937
0.183
7611
0.162
8489
0.092
14937
0
0
0
0
Growth Rate

Sales Bdgt
1750
1460
1257
1343
1143
1529
1243
1450

Promo and Sales Budget


1750
1650

1529

1460

Mark

1160

1257
1114

1343
1086

1143
1086

1143

Promo Bdgt

Sales Bdgt

1450
1243

20

1200

18
15

17

19
15

17
15

1000

Low Market

1086

1086

Promo Bdgt

1000

6
Sales Bdgt

3
Low Market

Low Market
Share
13
17
14
17
15
0
0
0
Low Market
Share
13
15
15
24
18
1
12
0
Low Market
Share
5
22
8
26
21
15
10
0
Low Market
Share
5
15
5
22
29
16.4
11
0
Low Market
Share
11
7
8
19
25
19
7
0
Low Market
Share

Low Forecast High Market


Share
1301
1701
415
390
352
0
0
0
Low Forecast
1145
1677
517
660
500
34
1057
0
Low Forecast
624
2747
770
856
690
601
962
0
Low Forecast
697
2092
525
868
1127
764
1155
0
Low Forecast
1714
1091
918
898
1149
1028
803
0
Low Forecast

13.7
16.4
15
25
18.5
0
0
0
High Market
Share
14.5
22.6
16.7
26
21
5
19
0
High Market
Share
8
23
12
27.7
31
17
13.5
0
High Market
Share
7.5
14
9
22
29
23.4
11
0
High Market
Share
11
8
10
18.6
27.6
20.3
7
0
High Market
Share

High
Forecast

Units Sold

Potential
Units

Segment

1371
1641
445
574
434
0
0
0
High
Forecast
1277
2527
576
715
583
172
1674
0
High
Forecast
999
2872
1154
912
1018
681
1299
0
High
Forecast
1046
1953
945
868
1127
1090
1155
0
High
Forecast
1714
1246
1147
879
1269
1098
803
0
High
Forecast

999
1763
366
358
314
0
0
0
Units Sold

1003
1756
365
365
319
0
0
0
Potential
Units
1259
2389
488
616
411
0
0
0
Potential
Units
1245
2404
376
753
840
290
840
0
Potential
Units
556
2190
262
752
948
948
1111
0
Potential
Units
480
2106
480
739
1071
960
1108
0
Potential
Units

Low End
Low End
High End
Peformance
Size
High End
Traditional

1104
1646
441
582
418
0
0
0
Units Sold
1097
2406
396
708
589
160
666
0
Units Sold
556
2223
294
752
948
654
1144
0
Units Sold
505
1975
510
733
983
870
1137
0
Units Sold

Segment
Traditional
Low End
High End
Peformance
Size
High End
Traditional
Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional
Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional
Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional
Segment

Low Market
Share
11.7
7.6
7.1
15
25.8
11.2
6.9
0
Low Market
Share
9
14
8
3
15
5
8
0
Low Market
Share
8
12
8
13
12
11
0
0

High Market
Share
2036
15.3
1323
15
889
6.8
849
15
1403
25.8
704
11.2
864
10.1
0
0
High Market
Low Forecast
Share
1750
23.3
2721
15.1
1094
9
203
9.8
965
14.8
365
10
1094
10
0
0
High Market
Low Forecast
Share
1737
15.4
2606
17.2
1195
7.6
989
13.4
1019
12.8
1643
14.1
0
0
0
0

High
Forecast
2663
2610
852
849
1403
704
1265
0
High
Forecast
4529
2935
1231
665
952
731
1368
0
High
Forecast
3344
3735
1135
1020
1087
2106
0
0

Low Forecast

Low Market

High Market
18
20
19
17
15
14
13
13

15
17
15
15
14
12
9
11

Units Sold

Potential
Units
2382
2340
794
710
1170
627
1170
0
Potential
Units
4069
2602
1136
568
804
284
1041
0
Potential
Units
3004
3326
1019
858
912
1931
0
0

1827
1188
811
710
1185
606
788
0
Units Sold
1609
2366
1041
189
804
284
1041
0
Units Sold
1584
2376
1026
863
886
1442
0
0

18
15

17

Segment
Low End
Low End
Traditional
Peformance
Size
High End
Traditional
Segment
Low End
Low End
Traditional
Size
High End
Traditional

Potential vs Actu

19
15

17
15

15
14

14
12

13
9

Low End
Low End
Traditional
Peformance
Size
High End
Traditional

Units Sold
Potential Sales
760
762
838
1032
860
964
939
967
959
992
1016
1313
1048
1501
1363
1842

Market Share
20

Segment

3
Low Market

5
Column P

6
High Market

13
11

762
760

1032
838

964
860

967
939

992
959

Units Sold

Poten

14

14
12

13
9

3
Low Market

5
Column P

6
High Market

13
11

762
760

1032
838

964
860

967
939

992
959

Units Sold

Poten

ntial vs Actual Sales

4
0

1842
1501
1313
967
939

992
959

1016

1048

Units Sold

Potential Sales

1363

4
0

967
939

992
959

1016

1048

Units Sold

Potential Sales

COPY AND PASTE FROM PAGE 4 OF THE HTML VERSION OF THE CAPSTONE COURIER
Name

Primary
Unit Inven
Units Sold
Segment
tory

Revision
Date

Age
Dec.31

MTBF

Pfmn
Coord

Size
Coord

Price

Able
Acre
Adam
Agape
Alpine
Andes

Low
Low
Trad
Size
High
Trad

1,782
2,941
1,317
1,072
713
1,773

0 2/27/2018
0
7/8/2020
102 7/26/2022
34 5/21/2022
0 8/19/2022
0 10/28/2021

9.2
7.5
2.4
1.5
1.4
2.4

12000
12000
14000
17000
21000
15000

4.7
5
10.2
9.6
16.5
10.6

15
15.5
9.8
2.4
3.5
9.4

$18.50
$17.50
$26.00
$31.00
$36.00
$26.00

Baker
Bead
Bid
Bold
Buddy

Low
Low
High
Trad
Trad

1,745
2,787
1,180
2,180
2,194

322
4/6/2019
1,004 11/14/2020
194 5/30/2022
288
8/8/2022
307
8/8/2022

5.2
7.4
1.5
1.9
1.8

16000
14000
24000
19000
19000

6.5
5.2
16.4
11.1
11.1

13.5
14.8
3.6
8.9
8.9

$18.50
$18.50
$36.00
$26.00
$26.00

Cake
Cedar
Cid
Coat
Cure

Trad
Low
High
Pfmn
Size

1,463
3,519
1,900
1,756
1,299

335 6/25/2022
518
2/5/2021
187 11/18/2022
164 12/16/2022
221 11/26/2022

2.1
7.3
1.1
1.1
1.1

14000
12000
23000
27000
17000

9
5
16.6
17.9
9.9

11
15
3.4
10.2
2.2

$24.00
$17.00
$35.00
$30.00
$30.00

Daze
Dell
Dixie
Dot
Dune
Doom
Dust

Trad
Low
High
Pfmn
Size
Pfmn
Size

1,980
3,005
1,799
1,970
1,602
2,073
1,617

0
686
173
150
215
173
279

8/15/2022
5/14/2020
7/17/2022
7/4/2022
7/4/2022
7/14/2022
7/23/2022

1.7
7.6
1.4
1.5
1.5
1.4
1.3

19000
14000
25000
27000
19000
27000
19000

10.6
5.4
16.6
17.9
10.1
17.8
10

9.5
14.6
3.4
10
2.3
10.1
2.2

$25.50
$19.50
$36.00
$31.00
$31.00
$31.00
$31.00

Eat
Ebb
Echo
Egg

Low
Low
Trad
Trad

2,810
3,109
1,980
2,066

909 1/15/2019
804 6/17/2020
111 12/23/2022
112 12/23/2022

8.1
7.6
1.3
1.4

12500
12000
14000
15000

5.5
5.3
10.5
10.7

14.5
13.7
9.5
9.3

$18.50
$17.00
$24.00
$24.00

Feat
Fist
Foam
Fume
Fox
Fuel
Fox
Fuel

Pfmn
High
Pfmn
Size
High
Size
High
Size

1,202
1,411
1,125
770
1,486
1,249
1,222
578

136
209
157
175
250
164
274
65

1.8
1.4
1.4
1.4
1.4
1.2
1.2
0.6

27000
25000
27000
17000
25000
25000
25000
25000

17.1
16.7
17.9
9.8
16.7
9.4
14.7
8

10.6
3.4
9.7
1.9
3.5
2.3
5.3
4.5

$31.00
$36.00
$31.00
$31.00
$36.00
$31.00
$37.00
$32.00

8/2/2022
7/24/2022
7/14/2022
7/14/2022
8/2/2022
7/27/2022
7/12/2020
5/6/2020

Material
Cost

Labor
Cost

Contr.
Marg.

$3.92
$3.87
$7.48
$10.65
$12.94
$7.97

$4.26
$2.84
$7.10
$9.77
$9.94
$5.80

55%
61%
43%
34%
37%
46%

2nd Shift
&
Overtime
80%
80%
80%
67%
80%
99%

$6.51
$5.11
$15.04
$10.26
$10.26

$5.70
$2.58
$8.74
$7.13
$7.05

31%
55%
32%
32%
33%

$6.78
$3.98
$13.50
$13.47
$10.74

$6.38
$2.46
$9.70
$6.79
$5.95

$9.92
$5.23
$15.47
$14.88
$12.43
$14.82
$12.45

Auto
Capacity
mation
Plant
Next
Next
Utiliz.
Round
Round
10
10
7
6
6
10

1,000 178%
1,650 178%
650 178%
600 165%
400 178%
1,100 197%

52%
92%
10%
38%
33%

7.5
9.5
5
6.5
6.5

1,250 151%
1,800 190%
1,050 108%
1,700 137%
1,800 132%

43%
61%
33%
32%
43%

75%
100%
86%
42%
0%

7
9.5
5
6.5
6.5

1,000 173%
2,000 198%
1,050 184%
1,200 140%
1,350 95%

$7.96
$3.54
$10.51
$8.84
$8.41
$7.66
$7.33

30%
53%
27%
22%
32%
27%
35%

100%
100%
38%
36%
18%
18%
6%

6.5
9
4.5
5.5
5.5
6
6

1,000 198%
1,850 198%
1,300 137%
1,400 134%
1,400 117%
1,650 117%
1,600 105%

$4.40
$4.47
$7.62
$8.01

$2.56
$2.24
$6.59
$6.42

60%
55%
42%
41%

87%
17%
12%
5%

9.5
9.5
6.5
6.5

1,950 185%
2,300 116%
1,650 111%
1,850 104%

$14.44
$15.49
$14.92
$11.93
$15.46
$14.09
$16.09
$14.51

$6.92
$9.02
$7.08
$6.92
$7.15
$7.78
$7.72
$7.91

31%
30%
28%
37%
36%
29%
34%
29%

0%
22%
5%
0%
7%
35%
14%
67%

6
5
6
6
6
6
6
6

1,250 87%
1,150 121%
1,000 104%
1,150 65%
1,350 106%
1,000
134%
1,250
113%
750
107%

Above or
Below
Segment
Avg Cost
8.18
1.0278
6.71 0.843097
$14.58 0.950379
$20.42 0.929703
$22.88 0.985903
$13.77 0.577982
$0.00
0
$12.21 0.795893
$7.69 0.501263
$23.78 2.987906
$17.39 0.729927
$17.31 1.12833
$0.00
0
$13.16 0.857818
$6.44 0.419783
$23.20 2.915031
$20.26 0.850393
$16.69 0.75988
$0.00
0
$17.88 1.165485
$8.77 0.571661
$25.98 3.264332
$23.72 0.995623
$20.84 0.948825
$22.48 0.968667
$19.78 0.900565
$0.00
0
$6.96 0.453679
$6.71 0.843097
$14.21 0.926261
$14.43 0.940601
$0.00
0
$21.36 1.392325
$24.51 3.079629
$22.00 0.923427
$18.85 0.858223
$22.61 0.974269
$21.87 0.917971
$23.81 1.552025

Material
Cost

AVG Cost
$15.34
$7.96
$23.82
$21.96
$23.21

Trad
Low
High
Perf
Size

COPY AND PASTE FROM PAGE 10 OF THE HTML VERSION OF THE CAPSTONE CO

Actual
Market
Share in
Units

Industry Unit
Sales
% of Market
Able
Acre
Adam
Agape
Alpine
Andes
Total
Baker
Bead
Bid
Bold
Buddy
Total

Potential
Market
Share in
Units
Trad

Low

14,937

21,715

24.50%

13.90%

8,126

13.30%

Size
7,609

14.10%
8.40%
11.90%
20.70%

21.80%

8.40%

14.10%

8.00%
12.80%
13.90%
14.60%
14.70%
29.30%

Daze
Dell
Dixie
Dot
Dune
Doom
Dust
Total

13.30%

20.90%

13.90%

0.001
16.20%
22.40%
21.60%

9.70%

16.30%

22.40%

21.60%

17.10%
17.10%

13.80%
21.20%
24.20%
21.10%
25.50%
13.30%

13.80%

21.20%

49.80%

12.90%
14.30%
13.30%
13.80%
27.10%

Total
60,874 Units

Demanded
12.50% 100.00% % of Market

8.80%

9.70%

Feat
Fist
Foam

8,488

Pfmn

8.20%
13.50%

Cake
Cedar
Cid
Coat
Cure
Total

Eat
Ebb
Echo
Egg
Total

35.70%

High

21.30%
42.30%

14.80%
16.60%
13.80%

14,937

24.50%

2.90% Able
4.80% Acre
2.20% Adam
1.80% Agape
1.20% Alpine
2.90% Andes
15.80% Total

15.00%
23.20%

2.90% Baker
4.60% Bead
1.90% Bid
3.60% Bold
3.60% Buddy
16.60% Total

13.20%
13.30%
26.60%

8.20%

2.40% Cake
5.80% Cedar
3.10% Cid
2.90% Coat
2.10% Cure
16.30% Total

8.80%

3.30% Daze
4.90% Dell
3.00% Dixie
3.20% Dot
2.60% Dune
3.40% Doom
2.70% Dust
23.10% Total

16.20%

4.60% Eat
5.10% Ebb
3.30% Echo
3.40% Egg
16.40% Total

27.30%

Trad

2.00% Feat
2.30% Fist
1.90% Foam

8.80%

16.20%

12.10%
13.10%
25.20%

Fume
Fox
Fuel
Total
Fuel
Total

10.10%
17.50%

4.50%

34.10%

28.60%

40.80%

31.10%

0.164
0.265
10.60%
24.60%

1.30% Fume
2.40% Fox
2.00% Fuel
11.90% Total
1.20% Fuel
13.60% Total

SION OF THE CAPSTONE COURIER

Low
21,715

High
8,488

Pfmn
8,126

Size
7,609

Total
60,874
Units sold

35.70%

13.90%

13.30%

12.50% 100.00%

10.70%
14.50%
14.10%
12.20%
25.10%

12.20%

14.10%

7.70%
12.30%
13.30%

20.00%

13.30%

0.10%
15.50%
21.50%
21.60%
15.60%

21.50%

21.60%

17.10%
17.10%

13.20%
20.30%
24.20%
21.10%
25.50%
13.20%

20.30%

49.80%

12.40%
13.70%

21.30%
42.30%

3.80% Able
5.20% Acre
2.00% Adam
1.80% Agape
1.70% Alpine
3.70% Andes
18.10%

1765.35
2921.95
1339.23
1095.73
730.49
1765.35

2.70% Total
4.40%
1.90%
3.20%
3.30%
15.50%

9618.09 11079.07

2.20%
5.50%
3.00%
2.90%
2.10%
15.70%
4.00%
4.70%
2.80%
3.20%
2.60%
3.40%
2.70%
23.50%
4.40%
4.90%
3.00%
3.20%
15.50%

26.10%
14.80%
15.90%
13.80%

Potential
units
Sold

2.00%
2.20%
1.80%

2313.21
3165.45
1217.48
1095.73
1034.86
2252.34

10.10%
16.80%

6.70%

32.70%

28.60%

40.80%

29.00%

0.164
0.265
10.60%
24.50%

1.30%
2.30%
2.10%
11.70%
1.20%
14.20%

Company
Andrews
Baldwin
Erie

Trad
23.20%
26.60%
25.20%

Low
25.10%
20.00%
26.10%

High
12.20%
13.30%

Pfmn

Size
14.10%

Total
18.10%
15.50%
15.50%

Оценить