Transforming the Way People Work

Copyright 2012 EMC Corporation. All rights reserved.

NO
STANDARDS

NO INTEGRATED
SYSTEMS

We have a platform for sharing

it doesnt scale
well or work across the
organization.
files, but

Dr. Jane, Sr. Scientist

Copyright 2012 EMC Corporation. All rights reserved.

DISTRIBUTED
CONTENT

EXTERNAL
SHARING

localize for each

country and meet their unique
regulatory requirements
in our marketing materials.
We have to

Laura, Principal Brand Consultant

UNIQUE PRESSURES
FACING LIFE SCIENCES
MAXIMIZE
REVENUE
$1M cost for each day
of delay*

TIME
REGULATORY
CONSUMING ENVIROMENT

Largest cost of R&D

budget are clinical trials

30 Day window to
communicate changes

SECURITY
CONCERNS

Up to $400B
lost per year due to
Corporate Espionage

*(http://www.ngpharma.com/article/The-real-value-driver/)

Copyright 2012 EMC Corporation. All rights reserved.

Information Distribution

CHALLENGES

Need clinically-relevant content on the go

Complex, distributed working teams

Size of files are too large and growing

No standard approach to sharing content

Content resides in un-integrated systems

Security is king

IT Security for mobile devices

Strict regulatory and compliance requirements

R&D, Legal, Marketing, Sales, Physicians, CROS, Agencies, Hospitals

Pre-Clinical
Research

Copyright 2012 EMC Corporation. All rights reserved.

Clinical
Trials

Global
Launch
Process

Sales
Readiness

Compliance

Syncplicity Secure File Distribution

PUSH SYNCHRONIZATION

Content is automatically updated on all computers and mobile

devices whenever there is a connection

REAL-TIME NOTIFICATIONS

Popup notifications tell users when files have changed on mobile

devices

NO VPN REQUIRED

Safely sync and sharing across organizational and network

boundaries without VPN issues or external accounts for users

FOLDER PERMISSIONS

Publish content safely to large groups with readonly access

DOCUMENTUM-READY

Publish regulated content from Documentum as

part of a managed workflow via xCP

Copyright 2012 EMC Corporation. All rights reserved.

Syncplicity Security and Protection

ENTERPRISE-GRADE ACCESS CONTROLS

CENTRALIZED POLICIES

MILITARY-GRADE ENCRYPTION

REMOTE WIPE

Native support for single sign-on (SSO) and on

premise password policies

256-Bit AES Encryption of each file with a unique

key stored in separate data center from files

Enforce sharing, access, data retention policies and

limit access to authorized devices

Permanently delete shared folders and files from lost or

stolen devices inside and outside your enterprise control

FLEXIBLE STORAGE OPTIONS

Utilize the Syncplicity Cloud or store files on premise

with EMC Isilon or EMC Atmos for maximum control and
data compliance.

Copyright 2012 EMC Corporation. All rights reserved.

SYNCPLICITY FOR LIFE SCIENCES

OPTIMIZE
Research Teams
and Clinical Trials

Copyright 2012 EMC Corporation. All rights reserved.

ACCELERATE
Lab to Launch
Processes

PRODUCTIVITY

COMPLIANCE

Clinically-Relevant
Conversations

Top-grade Security,
Policy Best Practices

Clinical Trial
& Research

WHAT
YOURE
SAYING

A single clinical trial involves multiple people from

the sponsor, a core lab or contract research
organization, specialists in radiology, toxicology or
immunology responsible for analysis, hundreds of
imaging sites and a data center for archiving.

Each of these parties uses its own

systems and processes.
Katherine V , Regulatory Affairs Specialist

Protocol
Development

Copyright 2012 EMC Corporation. All rights reserved.

Submission
to IRB

Patient
Recruitment

Trial
Monitoring

FDA
Submission

Clinical Trial & Research

CHALLENGES
No Standards

Complex Teams

Internal
Scientists
VP Clinical

No Integration

Stay Compliant

External
Medical Writer
Doctor

Copyright 2012 EMC Corporation. All rights reserved.

Doctors
Nurses
Patients

CRO
Monitors

Clinical Trial & Research

SYNCPLICITY DIFFERENCE

Shared Folders

Protocol Review

Trial Folders

Top-grade Security

OPTIMIZE DISTRIBUTION OF CONTENT

Copyright 2012 EMC Corporation. All rights reserved.

10

Global Launch

Video is dominating U.S.

online ad spending, growing
43.1% in 2012.

WHAT
YOURE
SAYING

Content
Creation

-- emarketer

Translation for
each market

Copyright 2012 EMC Corporation. All rights reserved.

Review Legal
and Regulatory

Translation local
review/approval

Local
Dissemination

11

Global Launch

CHALLENGES
No Standards

Complex Teams

Internal
R&D
Legal

Large File Size

Stay Compliant

External
Marketing
Sales

Copyright 2012 EMC Corporation. All rights reserved.

Agencies
Global Offices
Media

Doctors
Patients
Field

12

Global Launch

SYNCPLICITY DIFFERENCE

Mobile Access

Latest Documents

Shared Folders

Top-grade Security

ACCELERATE GLOBAL LAUNCH PROCESS

Copyright 2012 EMC Corporation. All rights reserved.

13

Sales
Readiness

WHAT
YOURE
SAYING

The use of tablets simplifies our job,

however, because of the volume of content, my reps

still have a difficult time finding electronic updates
so many resort to using what they are familiar with.

This poses a tremendous risk to the

company if the sales team is using
unapproved or out of date content.
Kimberly, Director Customer Support

Receive Content from

Marketing

Copyright 2012 EMC Corporation. All rights reserved.

Training through
meetings and online

Meetings with Doctors

and Hospitals

14

Sales Readiness

CHALLENGES
Stay Compliant

Optimize Time

Internal
Marketing
Legal

Misuse of emails

No Connectivity

External
Sales
Training

Copyright 2012 EMC Corporation. All rights reserved.

Doctors
Nurses
Hospitals

Pharmacies
Patients

15

Sales Readiness

SYNCPLICITY DIFFERENCE

Relevant Content

Improved Access

Reduce Risk

Auto Sync

INCREASE SALES PRODUCTIVITY

Copyright 2012 EMC Corporation. All rights reserved.

16

Syncplicity Industry Recognition

If you want to witness

information thats alive and
being transformed, go sign up
for Syncplicity.
Its like magic

Copyright 2012 EMC Corporation. All rights reserved.

IT wants to provide enterprises

with the best of both worlds: a
cloud-based online file-sharing
solution that simplifies end user
deployment and administration with
on-premise storage that gives IT
control of the storage layer.

EMC is giving the industry a look of

what embracing the cloud can
look like for storage admins by
bringing Syncplicity's technology to
the realm of on-premise storage

17

Getting Started is Easy

Simple Pricing
Model

30 Day
Free Trial

$15/User/Month
Unlimited Devices Per User
Unlimited Storage Available
Premium Support Available

Follow us

Copyright 2012 EMC Corporation. All rights reserved.

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