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Sharif Sons claims to have a competitive edge as far as the pricing of their product is
concerned. They claim to provide the same quality shopping bag in a low price as compared to
their competitors.
Mr. Usman Sharif intends to expand his business in the future by offering a diverse range
of products and not just plastic shopping bags. At this point, they do not want to get to the top in
the plastic shopping bag market but are in fact thinking on the lines of moving to explore other
markets and avenues with new products.
Sharif Sons even currently are enjoying profits yet energy crisis has hit them pretty
strong. Mr. Usman is very successful and claims to earn more than anyone from the industry in
such a span of time.
As an advice to Mr. Usman Sharif we would like if instead of going to a new market with
new products and taking another plunge at this point in time, he should rather invest more and
more in manufacturing and retailing of plastic shopping bags simply because in the new products
he may have to suffer loses like he did with his earlier three ventures and this may in turn effect
the repute of his already established and well performing business venture.