Times Square TV VIEWER PROFILE

Times Square TV Branding Kit

 Times Square TV VIEWER PROFILE

Times Square TV

AGE OF VIEWERS
40
32%
30 27%
18% 20% Male Female
20
Viewers Viewers
10 42.1% 57.9%
3%
0
18-25 25-34 34-44 45-54 55+

Times Square TV is seen by 40X more people than any print

publication in the Acadiana region!

HOUSEHOLD INCOME
40 35%

30
20% 22%
20
14% TYPE OF RESIDENCE
9%
10 68.2% HOME OWNERS
0 31.8% RENTERS
Up to 50K 50-100K 100-150K 150K + No info.

Viewers spend an average of 22 minutes

watching Times Square TV.
 Times Square TV VIEWER PROFILE

EDUCATION LEVEL OF VIEWERS

12% Graduated College
41%
26% Post Graduate Degree

Attended College

21% High School

7 out of 10 viewers say that the

advertising on Times Square TV is helpful for
making purchasing decisions.

60% of viewers subscribe to

iWant Lafayette text message campaign.
 Times Square TV VIEWER PROFILE

iWant Lafayette brings…EVERTYHING TO YOUR CELL!

iWant Lafayette text campaign

gives consumers the opportunity to
win free products and services from
your business.

ALSO…
iWant Lafayette text campaign
also improves the chances of new
customers becoming repeat
customers.

Consumers will stay connected to and informed about EVERYTHING in

LAFAYETTE:
Restaurants/Food Recipes
New Music/Live Events
Fitness/Health & Beauty Tips
New Movies in Theatres
Calendar of Events
Promotional Giveaways
And more

90% of viewers describe Times Square TV as a

useful source of info about new products & services
they are interested in.
 Times Square TV VIEWER PROFILE

Times Square TV influences the way viewers SPEND THEIR MONEY!

In the last 6 months as a result of viewing Times Square TV consumers have:
78%
71%
59%
41%
36%
31%
6%
Dined at new Shopped at a Chose a new Selected a new Tried a new Attended a Bought
Restaurant new store spa or salon nightlife venue cosmetic service concert a car

Times Square TV viewers are ACTIVE CONSUMERS!

In the last 6 months they have used the following services:
72%
51%
47%
45%
37%
14%
6%
Banker Financial Advisor Personal Trainer Lawn Service Masseuse Event Planner R.E. Agent

Times Square TV viewers HAVE ALSO:

91%
88% 84%
72% 70%
55%
52%

Went to a Tried a new Visited an Attended a Visited a bar Visited Worked Out
Movie Restaurant Entertainment concert/ballet nightlife venue Museum at a gym
Venue

Times Square TV averages 714,232

viewers per month.
58% of Times Square TV viewers watch to
find out what’s going on around town.
 Times Square TV VIEWER PROFILE

What is Times Square TV?

Dynamic, relevant, and affordable digital

television advertising.

Reaches up to 1.3 million shoppers each

month.

Four 50” LCD-HD television platforms

located in the food court of the Mall of
$12 Million:
The annual amount spent in the
Acadiana.
Mall of Acadiana’s food court!

Change your advertisement in real-time.

Holds the attention of consumers longer

than any other advertising medium in the
Lafayette region.

Experience up to a 300% sales

increase.

80% of all Mall of Acadiana consumers

visit the food court.
80% of viewers remember what they
watch on Times Square TV.
 Times Square TV VIEWER PROFILE

Screen Shot of Times Square TV:

Live Television/Brand Promotions Your Advertisement

News Ticker

No. of ads No. of ads

Ad Style # of Screens 12Months 6Months 3Months
per month per day
15 second ad 2 $325.00 $345.00 $395.00 8,784 292
15 second ad 4 $425.00 $445.00 $495.00 17,568 585
30 second video 2 $525.00 $545.00 $595.00 8,784 292
30 second video 4 $895.00 $945.00 $995.00 17,568 585

Sources: 2006, Nielsen Media Research; digital signage does influence consumer behavior, 2009, Research by Arbitron & Scarsborough;
Digital Signage and consumers.
2009, Mall of Acadiana, CBL Propoerties