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Parent Company
Category
Agro chemicals
Sector
Industrial products
Tagline/ Slogan
USP
Segment
Target Group
Positioning
Strength
1. Broad product base covering crop protection, seeds & seed care and lawn
& garden
2. Wide geographic presence in over 90 countries with a workforce of 26,000
employees
3. Strong focus on innovative R&D, combining chemical and biological
expertise to develop new technologies and drive land productivity
4. Strategic acquisitions to dominate the agribusiness sector and stand out as
the primary supplier of agro-products and solutions.
Weakness
Opportunity
Threats
Competitors
1. Monsanto
2. DuPont
3. Agrium