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Contents
Foreword
Executive summary
10
16
22
26
30
Notes
32
Contacts
33
Foreword
Richard Hammell
Partner, Deloitte Analytics
A piece of content or
data is open if anyone
is free to use, reuse, and
redistribute it subject
only, at most, to the
requirement to attribute
and share-alike.
Opendefinition.org
Executive summary
1
2
3
4
4
8
Business data
n
B u si es s
Business
data
Business
data
Government
data
Go
vern men
Citizen
data
C it iz e n
Government data
Government
data
Citizen data
Citizen
data
Supplies data to
Uses data to deliver to
Source: Deloitte LLP
Build a strategy
to use open data
10
Examples
Whitehall departments
Government agencies and non-departmental
public bodies
Local government institutions
Emergency services
Military
Coastguard
Mountain rescue
Environment agency/departments
Company registrations
L and and property registrations
Planning data
Vehicle and mileage data
Timetables
Fare schedules
Planned and emergency works
Transit loading data
Whitehall departments
Government agencies and non-departmental
public bodies
Local government institutions
National accounts
Surveys of attitudes and behaviours
Other statistics collected for analysis and/or the
public record
Figure 3. Reasons for the Government to open up and reasons for them to remain closed
Government
Reasons to open up to other
public sector bodies:
improve public services and
outcomes
provide oversight of activities
of a wide range of public
sector bodies.
Reasons for other public sector
bodies to need data:
measure performance and
perform benchmarking
inform strategic decisions
improve productivity
improve efficiency of public
services
reduce overall costs of
collecting and managing data
make sense of disparate
data and provide a view of
aggregate fiscal risk
satisfy legal or mandatory
reporting requirements.
Government
Positive
Negative
Business
Customer
or Citizen
13
Figure 4. Examples of innovative companies delivering services using open government data
Red Spotted Hanky
Launched in 2010, Redspottedhanky is an online ticket retailer which aims to offer customers an
easier way to book without any administration or payment fees.
Redspottedhanky relies on data from the rail industry to offer customers low-cost advance bookings.
Thebusiness employs 13 people and is growing fast, with a loyalty scheme, a tie-up with Tesco and a
price-promise for customers.
Duedil
Duedil is a business information provider based in Londons Soho. Duedil gives free access to
governance and financial information for every company in the UK and Ireland, and combines this
with data from online sources, Application Programming Interfaces (APIs), social networks and more.
Duedil was launched in April 2011 by entrepreneur Damian Kimmelman and has now grown from
sixemployees to 14.
Its aim is to make business more transparent, by opening up company information to make the
due diligence and research process simple and intuitive. By aggregating and linking all the available
information, users can gain a comprehensive understanding of businesses and the people who run them.
The information currently available on the site will always remain free. However, in the near future,
it will offer a platform to sell premium data whether privately bought or proprietary. In one year it
plans to double the size of the team again, and aims to become the number one source of company
information in the UK.
Parkopedia
Parkopedia is an innovative open data company which fuses location and other local data. A small
UK-based business, it uses live data from local authorities to help drivers identify free car parking
spaces. Parkopedia has grown to become the worlds leading source of parking information covering
more than 20 million spaces in 25 countries.
Used by millions of drivers, Parkopedias services include a pre-booking tool which allows drivers
to book parking online, and real-time parking space availability information. Parkopedia also works
with other organisations (e.g. AA, the UKs Automobile Association) to integrate its data into journey
planner mobile applications and satnavs.
Spotlightonspend
14
16
Figure 5. Reasons for businesses to open up and reasons for them to remain closed
Business
Reasons to open up to government:
comply with legal or regulatory
obligations
sell data-related services to
government
improve collaboration with
local government
provide insight into investment
and innovation
support public private
partnerships.
Reasons for government to
need data:
measure performance and
perform benchmarking of
contractors
inform strategic decisions
provide a view of aggregate
procurement risk.
Government
Business
Positive
Negative
18
Customer
or Citizen
Some businesses already have an open data policy. Four are described in Figure 6.
Figure 6. Examples of businesses that have opened up their data or are using other companies data
Enel
Enel, Italys largest power company, launched its open data site in August 2011 with three principal objectives:
to increase transparency and involvement by all stakeholders
to improve the business better information makes better markets
to encourage innovation open data stimulates the development of new applications. 20
Sustainability data and financial performance data are included.
Nike
Nike publishes an annual Sustainable Business Performance Summary, which describes key data and metrics relating to the companys
sustainability efforts. In conjunction with the release of its report, Nike has also recently launched an interactive web experience at
www.nikeinc.com enabling users to explore Nikes value chain and learn more about its progress and commitments regarding each
impact area. It also provides tools where users can design footwear and clothing, check the environmental impact of various material
selections and explore the companys global contracted manufacturing base with an interactive map. 21
Asos
In December 2011, the online fashion giant Asos opened up its product and basket services data to external web developers in a bid to
extend its wider online presence by allowing others to build Asos-related services. 22
MusicMetric
MusicMetric provides insights and understanding into online consumer behaviour globally for the entertainment industry.
They aggregate and analyse all music-related information available on the web from websites mentioning an artist or release,
the social networks frequented by music fans, peer-to-peer networks used to trade music and anywhere music fans leave a comment.
MusicMetric currently tracks and indexes data for 600,000 artists and over ten million individual releases.
MusicMetric provides a limited set of data for free, and offers two data products as a subscription service. 23
20
22
23
Figure 7. Reasons for citizens to open up and reasons for them to remain closed
Citizens
Reasons to open up to
government:
comply with legal requirements
e.g. planning process, land
registry, census
provide feedback on public
consultations
benefit a greater/public good.
Government
Positive
Negative
24
Business
Customer
or Citizen
26
28
30
We are unaware of
government policy,
available data or its
benefits
We are aware of
available data but do
not use it within
existing operations or
services
Is your business
opening up its own
data?
We publish a small
subset of existing
business data to
address specific (e.g.
regulatory, product list)
information on request
We publish business
data to run
experiments and
competitions to
address specific
information on request
We publish significant
quantities of business
data, run red-teams
and provide
information on privacy
and security measures
Is your business
engaging customers
with their data?
We do not give
detailed data back to
customers and have
little or no engagement with them about
data
We routinely give
specific data back to
all customers but have
limited engagement
about their data
otherwise
We actively educate
and engage customers
about data, routinely
give detailed data back
and allow potential
customers to use their
data to interrogate our
services
Notes
1 As of 11 May 2012, www.data.gov.uk claimed to provide over 8,400 datasets, although the precise number depends
on the extent to which individual datasets can themselves be partitioned. For instance, in a speech to the Open Data
Innovation Community event in Birmingham in April 2012, the Cabinet Office Minister, Francis Maude MP, suggested that the
Government has now made more than 40,000 unique datasets available.
2 Open data measures in the Autumn Statement, 2011, Cabinet Office, November 2011.
3 Implementing transparency, Report by the Comptroller and Auditor General, HC 1833, 18 April 2012.
4 Duedil secures funding from Wongas Jonty Hurwitz, Thomas Hobbs, growthbusiness.co.uk.
5 Factual Nabs $25 Million to Push Open Data, Ryan Kim, GigaOm. See also: http://gigaom.com/2010/12/08/factual-nabs-25million-to-push-open-data/
6 See http://www.38degrees.org.uk
7 Deloitte Data Attitudes Survey 2012, Deloitte Analytics Institute, publication date: summer 2012.
8 See http://data.enel.com/en/open-data/open-data
9 NIKE, Inc. Introduces New Targets Elevating Sustainable Innovation Within Business Strategy, MarketWatch.com. See also:
http://www.marketwatch.com/story/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-businessstrategy-2012-05-03
10 Terms of reference for the Data Strategy Board and the Public Data Group, HM Government, March 2012.
11 A Right to Data Fulfilling the Promise of Open Data in the UK, Chris Yiu, Policy Exchange, March 2012, re-used with
permission.
12 See http://www.pcadvisor.co.uk/news/software/3344541/government-hails-working-examples-of-open-data-initiative/
13 For example, see http://www.ic.nhs.uk/services/transparency/prescribing-by-gp-practice
14 According to information published by the Cabinet Office.
15 NHS Atlas of Variation in Healthcare for Children and Young People, March 2012.
16 See http://communities.maven-cast.com/pg/cv_content/content/view/3895
17 Duedil secures funding from Wongas Jonty Hurwitz, Thomas Hobbs, growthbusiness.co.uk.
18 See http://v2.factual.com/
19 Hal Varian, Googles chief economist in a presentation to the Web 2.0 Expo, 29 March 2011. For example, see also:
http://techcrunch.com/2011/03/29/googles-value-to-users-and-advertisers-is-over-119b-according-to-google/
20 See http://data.enel.com/en
21 NIKE, Inc. Introduces New Targets Elevating Sustainable Innovation Within Business Strategy, MarketWatch.com. See also:
http://www.marketwatch.com/story/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-businessstrategy-2012-05-03
22 For example, see: http://www.retail-week.com/technology/asos-to-open-data-to-external-web-developers/5032186.article
23 For example, see: http://www.musicmetric.com
24 Innovation in the age of mass collaboration, Don Tapscott and Anthony D. Williams, Bloomberg Businessweek, 1 February
2007. See also: http://www.businessweek.com/innovate/content/feb2007/id20070201_774736.htm
25 Unlocking the value of big data, Centre for Economics and Business Research, April 2012.
26 Open for business, Google Think Quarterly, Professor Nigel Shadbolt. See also: http://www.thinkwithgoogle.co.uk/intl/
en_uk/quarterly/data/nigel-shadbolt-open-data.html
27 Better Choices: Better Deals Consumers Empowering Growth, Department for Business, Innovation and Skills and the
Cabinet Office, April 2011.
28 See http://www.38degrees.org.uk
29 See http://www.greenbuttondata.org and http://www.bluebuttondata.org
30 Better Choices: Better deals Consumers Powering Growth, Department for Business, Innovation and Skills and the Cabinet
Office, April 2011.
31 Consumer Empowerment: Eurobarometer 342, European Commission, 2011.
32 Deloitte Data Attitudes Survey 2012, Deloitte Analytics Institute, publication date: summer 2012.
33 NIKE, Inc. Introduces New Targets Elevating Sustainable Innovation Within Business Strategy, MarketWatch.com. See also:
http://www.marketwatch.com/story/nike-inc-introduces-new-targets-elevating-sustainable-innovation-within-businessstrategy-2012-05-03
34 Deloitte Media Democracy Survey 2012, March 2012.
35 Protecting Consumer Privacy in an Era of Rapid Change: Recommendations for Businesses and Policymakers, Federal Trade
Commission, March 26, 2012.
36 Consumer Data Privacy in a Networked World: A Framework for Protecting Privacy and Promoting Innovation in the Global
Digital Economy, The White House, February 2012.
37 See http://redteamjournal.com
32
Contacts
Richard Hammell
Partner
UK leader
Deloitte Analytics
+44 (0) 20 7303 7549
rhammell@deloitte.co.uk
Costi Perricos
Partner
Public sector leader
Deloitte Analytics
+44 (0) 20 7007 8206
cperricos@deloitte.co.uk
Carl Bates
Partner
Private sector leader
Deloitte Analytics
+44 (0) 20 7007 7590
carbates@deloitte.co.uk
Louise Brett
Partner
Financial services leader
Deloitte Analytics
+44 (0) 20 7303 7225
lbrett@deloitte.co.uk
Harvey Lewis
Research director
Deloitte Insights
+44 (0) 20 7303 6805
harveylewis@deloitte.co.uk
David Branch
Director
Deloitte Analytics
+44 (0) 20 7007 9920
dbranch@deloitte.co.uk
33
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