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Who Drinks What:

Identifying International
Drinks Consumption
Trends
2nd edition

Euromonitor International Ltd, 60-61 Britton Street, EC1M 5UX

www.euromonitor.com

iii

Contents

Summary of Contents

Summary of Contents
Section one Introduction

Section two Socio-economic parameters

Section three World drinks consumption trends

39

Section four World drinks consumption rankings

85

Section five Country snapshots

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101

Contents

Table of Contents

Table of Contents
Section one Introduction

Scope of the Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3


Table: 1.1 Exchange rates against US$ 20032009..................................................................................................................................................3

Section Two: Socio-Economic Parameters . . . . .


Section Three: World Drinks Consumption Trends .
Section Four: World Drinks Consumption Rankings
Section Five: Country Snapshots . . . . . . . . . .
Definitions . . . . . . . . . . . . . . . . . . . . . .
Country Coverage . . . . . . . . . . . . . . . . . .
Sources and Methodology . . . . . . . . . . . . . .
Disclaimer . . . . . . . . . . . . . . . . . . . . . .

Section two Socio-economic parameters

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Population . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Table: 2.1 Population: national estimates at January 1st 2003-2009 .......................................................................................................................8
Table: 2.2 Population aged 0-14 at January 1st 2003-2009......................................................................................................................................9
Table: 2.3 Population aged 15-64 at January 1st 2003-2009 .................................................................................................................................10
Table: 2.4 Population aged 65+ at January 1st 2003-2009....................................................................................................................................11
Table: 2.5 Male population at January 1st 2003-2009 ............................................................................................................................................12
Table: 2.6 Female population at January 1st 2003-2009.........................................................................................................................................13
Table: 2.7 Live births 2003-2009..............................................................................................................................................................................14
Table: 2.8 Birth rates 2003-2009 .............................................................................................................................................................................15
Table: 2.9 Deaths 2003-2009 ...................................................................................................................................................................................16
Table: 2.10 Death rates 2003-2009 .........................................................................................................................................................................17

GDP . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
Table: 2.11 Gross Domestic Product: per capita trends 2003-2009 ........................................................................................................................18
Table: 2.12 Gross Domestic Product (total): real growth (national currencies) 2003-2009.....................................................................................19

Economic Indicators . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Table: 2.13 Inflation rates (annual) 2003-2009........................................................................................................................................................20
Table: 2.14 Exchange rates against the US$ 2003-2009 .........................................................................................................................................21

Labour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
Table: 2.15 Economically active population 2003-2009 ...........................................................................................................................................22
Table: 2.16 Employed population 2003-2009 ...........................................................................................................................................................23
Table: 2.17 Unemployed population 2003-2009 .......................................................................................................................................................24
Table: 2.18 Unemployment rates 2003-2009 ...........................................................................................................................................................25

Disposable Income. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Table: 2.19 Disposable income (annual): per capita trends 2003-2009....................................................................................................................26
Table: 2.20 Disposable income (annual): real growth (national currencies) 2003-2009 ...........................................................................................27

Consumer Expenditure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
Table: 2.21 Consumer expenditure: per capita trends 2003-2009 ...........................................................................................................................28
Table: 2.22 Consumer expenditure (total): real growth (national currencies) 2003-2009 ........................................................................................29
Table: 2.23 Non-alcoholic beverages consumer expenditure: per capita trends 2003-2009 ....................................................................................30
Table: 2.24 Non-alcoholic beverages consumer expenditure (total): real growth (national currencies) 2003-2009.................................................31
Table: 2.25 Alcoholic beverages consumer expenditure: per capita trends 2003-2009 ...........................................................................................32
Table: 2.26 Alcoholic beverages consumer expenditure (total): real growth (national currencies) 2003-2009........................................................33

Consumer prices and costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34


Table: 2.27 Non-alcoholic beverages price indices 2003-2009.................................................................................................................................34
Table: 2.28 Alcoholic beverages price indices 2003-2009........................................................................................................................................35
Table: 2.29 Drink costs: selected items 2009...........................................................................................................................................................36

Household Characteristics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37
Table: 2.30 Households 2003-2009 ..........................................................................................................................................................................37
Table: 2.31 Household average number of occupants at January 1st 2003-2009 ...................................................................................................38

Section three World drinks consumption trends

39

Hot Drinks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
Table: 3.1 Hot drinks: volume retail sales 2003-2009 ..............................................................................................................................................40
Table: 3.2 Hot drinks: per capita volume retail sales by sector 2009.......................................................................................................................41
Table: 3.3 Hot drinks: volume foodservice sales 2003-2009 ....................................................................................................................................42

Coffee....................................................................................................................................................................43

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vii

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Table: 3.4 Coffee: volume retail sales 2003-2009....................................................................................................................................................43


Table: 3.5 Coffee: per capita volume retail sales by sector 2009 ............................................................................................................................44
Table: 3.6 Coffee: volume foodservice sales 2003-2009..........................................................................................................................................45

Tea........................................................................................................................................................................46
Table: 3.7 Tea: volume retail sales 2003-2009.........................................................................................................................................................46
Table: 3.8 Tea: per capita volume retail sales by sector 2009 .................................................................................................................................47
Table: 3.9 Tea: volume foodservice sales 2003-2009 ..............................................................................................................................................48

Other Hot Drinks....................................................................................................................................................49


Table: 3.10 Other hot drinks: volume retail sales 2003-2009 ..................................................................................................................................49
Table: 3.11 Other hot drinks: per capita volume retail sales by sector 2009 ...........................................................................................................50
Table: 3.12 Other hot drinks: volume foodservice sales 2003-2009 ........................................................................................................................51

Soft Drinks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52
Table: 3.13 Soft drinks: volume retail sales 2003-2009...........................................................................................................................................52
Table: 3.14 Soft drinks: per capita volume retail sales by sector 2009 ...................................................................................................................53
Table: 3.15 Soft drinks: volume foodservice/on-trade sales 2003-2009 ..................................................................................................................54

Carbonates ............................................................................................................................................................55
Table: 3.16 Carbonates: volume retail sales 2003-2009 ..........................................................................................................................................55
Table: 3.17 Carbonates: per capita volume retail sales by sector 2009...................................................................................................................56
Table: 3.18 Carbonates: volume foodservice/on-trade sales 2003-2009..................................................................................................................57

Fruit/Vegetable Juices ............................................................................................................................................58


Table: 3.19 Fruit/vegetable juices: volume retail sales 2003-2009 ..........................................................................................................................58
Table: 3.20 Fruit/vegetable juices: per capita volume retail sales by sector 2009 ...................................................................................................59
Table: 3.21 Fruit/vegetable juices: volume foodservice/on-trade sales 2003-2009 ..................................................................................................60

Bottled Water ........................................................................................................................................................61


Table: 3.22 Bottled water: volume retail sales 2003-2009 ......................................................................................................................................61
Table: 3.23 Bottled water: per capita volume retail sales by sector 2009...............................................................................................................62
Table: 3.24 Bottled water: volume foodservice/on-trade sales 2003-2009..............................................................................................................63

Functional Drinks...................................................................................................................................................64
Table: 3.25 Functional drinks: volume retail sales 2003-2009 .................................................................................................................................64
Table: 3.26 Sports and energy drinks: per capita volume retail sales by sector 2009 .............................................................................................65
Table: 3.27 Functional drinks: volume foodservice/on-trade sales 2003-2009.........................................................................................................66

Asian Speciality Drinks ...........................................................................................................................................67


Table: 3.28 Asian speciality drinks: volume retail sales 2003-2009 ........................................................................................................................67
Table: 3.29 Asian speciality drinks: per capita volume retail sales by sector 2009 .................................................................................................68
Table: 3.30 Asian speciality drinks: volume foodservice/on-trade sales 2003-2009 ................................................................................................69

Alcoholic Drinks. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70
Table: 3.31 Alcoholic drinks: volume retail sales 2003-2009 ...................................................................................................................................70
Table: 3.32 Alcoholic drinks: per capita volume retail sales by sector 2009............................................................................................................71
Table: 3.33 Alcoholic drinks: volume foodservice/on-trade sales 2003-2009...........................................................................................................72

Beer ......................................................................................................................................................................73
Table: 3.34 Beer: volume retail sales 2003-2009 .....................................................................................................................................................73
Table: 3.35 Beer: per capita volume retail sales by sector 2009..............................................................................................................................74
Table: 3.36 Beer: volume foodservice/on-trade sales 2003-2009.............................................................................................................................75

RTDs/High-Strength Premixes .................................................................................................................................76


Table: 3.37 RTDs/high-strength premixes: volume retail sales 2003-2009 ..............................................................................................................76
Table: 3.38 RTDs/high-strength premixes: per capita volume retail sales by sector 2009.......................................................................................77
Table: 3.39 RTDs/high-strength premixes: volume foodservice/on-trade sales 2003-2009......................................................................................78

Wine......................................................................................................................................................................79
Table: 3.40 Wine: volume retail sales 2003-2009.....................................................................................................................................................79
Table: 3.41 Wine: per capita volume retail sales by sector 2009 .............................................................................................................................80
Table: 3.42 Wine: volume foodservice/on-trade sales 2003-2009 ............................................................................................................................81

Spirits ....................................................................................................................................................................82
Table: 3.43 Spirits: volume retail sales 2003-2009 ..................................................................................................................................................82
Table: 3.44 Spirits: per capita volume retail sales by sector 2009...........................................................................................................................83
Table: 3.45 Spirits: volume foodservice/on-trade sales 2003-2009 .........................................................................................................................84

Section four World drinks consumption rankings


Hot Drinks

85

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86

Table: 4.1 Hot drinks: countries ranked by per capita volume retail sales 2009 ......................................................................................................86
Table: 4.2 Hot drinks: countries ranked by per capita volume foodservice sales 2009 ............................................................................................86
Table: 4.3 Coffee: countries ranked by per capita volume retail sales 2009 ............................................................................................................87
Table: 4.4 Coffee: countries ranked by per capita volume foodservice sales 2009..................................................................................................87
Table: 4.5 Tea: countries ranked by per capita volume retail sales 2009.................................................................................................................88
Table: 4.6 Tea: countries ranked by per capita volume foodservice sales 2009.......................................................................................................88
Table: 4.7 Other hot drinks: countries ranked by per capita volume retail sales 2009.............................................................................................89

Soft Drinks

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

Table: 4.8 Soft drinks: countries ranked by per capita volume retail sales 2009.....................................................................................................89
Table: 4.9 Soft drinks: countries ranked by per capita volume foodservice/on-trade sales 2009 ............................................................................90
Table: 4.10 Carbonates: countries ranked by per capita volume retail sales 2009 ..................................................................................................90
Table: 4.11 Carbonates: countries ranked by per capita volume foodservice/on-trade sales 2009..........................................................................91
Table: 4.12 Fruit/vegetable juices: countries ranked by per capita volume retail sales 2009 ..................................................................................91
Table: 4.13 Fruit/vegetable juices: countries ranked by per capita volume foodservice/on-trade sales 2009 ..........................................................92
Table: 4.14 Bottled water: countries ranked by per capita volume retail sales 2009 ..............................................................................................92
Table: 4.15 Bottled water: countries ranked by per capita volume foodservice/on-trade sales 2009......................................................................93
Table: 4.16 Functional drinks: countries ranked by per capita volume retail sales 2009 .........................................................................................93
Table: 4.17 Functional drinks: countries ranked by per capita volume foodservice/on-trade sales 2009.................................................................94
Table: 4.18 Asian speciality drinks: countries ranked by per capita volume retail sales 2009 ................................................................................94
Table: 4.19 Asian speciality drinks: countries ranked by per capita volume foodservice/on-trade sales 2009 ........................................................94

viii

Euromonitor International Ltd 2011

Table of Contents

Alcoholic Drinks

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

Section five Country snapshots

Contents

Table: 4.20 Alcoholic drinks: countries ranked by per capita volume retail sales 2009 ...........................................................................................95
Table: 4.21 Alcoholic drinks: countries ranked by per capita volume foodservice/on-trade sales 2009...................................................................95
Table: 4.22 Beer: countries ranked by per capita volume retail sales 2009 .............................................................................................................96
Table: 4.23 Beer: countries ranked by per capita volume foodservice/on-trade sales 2009.....................................................................................96
Table: 4.24 RTDs/high-strength premixes: countries ranked by per capita volume retail sales 2009 ......................................................................97
Table: 4.25 RTDs/high-strength premixes: countries ranked by per capita volume foodservice/on-trade sales 2009..............................................97
Table: 4.26 Wine: countries ranked by per capita volume retail sales 2009.............................................................................................................98
Table: 4.27 Wine: countries ranked by per capita volume foodservice/on-trade sales 2009 ....................................................................................98
Table: 4.28 Spirits: countries ranked by per capita volume retail sales 2009 ..........................................................................................................99
Table: 4.29 Spirits: countries ranked by per capita volume foodservice/on-trade sales 2009 .................................................................................99

101

Argentina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102
Socio-economic Parameters ..................................................................................................................................102
Table: 5.1 Argentina: Selected socio-economic parameters 2003-2009 .........................................................................................................102
Table: 5.2 Argentina: Cost of living indicators 2003-2009...............................................................................................................................102

Hot Drinks ...........................................................................................................................................................103


Table: 5.3 Argentina Hot Drinks: volume retail sales by sector 2003-2009....................................................................................................103
Table: 5.4 Argentina Hot Drinks: volume foodservice sales by sector 2003-2009..........................................................................................103
Table: 5.5 Argentina Hot Drinks: leading retail manufacturer shares 2009...................................................................................................103

Coffee..................................................................................................................................................................103
Table: 5.6 Argentina Coffee: volume retail sales by sector 2003-2009 ...........................................................................................................103

Tea ......................................................................................................................................................................103
Table: 5.7 Argentina Tea: volume retail sales by sector 2003-2009................................................................................................................103

Other Hot Drinks ..................................................................................................................................................104


Table: 5.8 Argentina Other Hot Drinks: volume retail sales by sector 2003-2009..........................................................................................104

Soft Drinks ...........................................................................................................................................................104


Table: 5.9 Argentina Soft Drinks: volume retail sales by sector 2003-2009....................................................................................................104
Table: 5.10 Argentina Soft Drinks: volume foodservice sales by sector 2003-2009........................................................................................104
Table: 5.11 Argentina Soft Drinks: leading retail manufacturer shares 2009 ................................................................................................104

Carbonates...........................................................................................................................................................105
Table: 5.12 Argentina Carbonates: volume retail sales by sector 2003-2009 .................................................................................................105

Fruit/Vegetable Juices...........................................................................................................................................105
Table: 5.13 Argentina Fruit/Vegetable Juices: volume retail sales by sector 2003-2009................................................................................105

Bottled Water.......................................................................................................................................................105
Table: 5.14 Argentina Bottled Water: volume retail sales by sector 2003-2009.............................................................................................105

Functional Drinks.................................................................................................................................................105
Table: 5.15 Argentina Functional Drinks: volume retail sales by sector 2003-2009 ......................................................................................105

Alcoholic Drinks ...................................................................................................................................................105


Table: 5.16 Argentina Alcoholic Drinks: volume retail sales by sector 2003-2009.........................................................................................105
Table: 5.17 Argentina Alcoholic Drinks: volume foodservice sales by sector 2003-2009...............................................................................106
Table: 5.18 Argentina Alcoholic Drinks: leading retail manufacturer shares 2009........................................................................................106

Beer ....................................................................................................................................................................106
Table: 5.19 Argentina Beer: volume retail sales by sector 2003-2009 ............................................................................................................106

RTDs/High-Strength Premixes ...............................................................................................................................106


Table: 5.20 Argentina RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ...................................................................106

Wine....................................................................................................................................................................106
Table: 5.21 Argentina Wine: volume retail sales by sector 2003-2009 ...........................................................................................................106

Spirits ..................................................................................................................................................................107
Table: 5.22 Argentina Spirits: volume retail sales by sector 2003-2009 .........................................................................................................107

Australia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108
Socio-economic Parameters ..................................................................................................................................108
Table: 5.23 Australia: Selected socio-economic parameters 2003-2009.........................................................................................................108
Table: 5.24 Australia: Cost of living indicators 2003-2009 ..............................................................................................................................108

Hot Drinks ...........................................................................................................................................................109


Table: 5.25 Australia Hot Drinks: volume retail sales by sector 2003-2009 ...................................................................................................109
Table: 5.26 Australia Hot Drinks: volume foodservice sales by sector 2003-2009 .........................................................................................109
Table: 5.27 Australia Hot Drinks: leading retail manufacturer shares 2009 ..................................................................................................109

Coffee..................................................................................................................................................................109
Table: 5.28 Australia Coffee: volume retail sales by sector 2003-2009...........................................................................................................109

Tea ......................................................................................................................................................................109
Table: 5.29 Australia Tea: volume retail sales by sector 2003-2009 ...............................................................................................................109

Other Hot Drinks ..................................................................................................................................................110


Table: 5.30 Australia Other Hot Drinks: volume retail sales by sector 2003-2009 .........................................................................................110

Soft Drinks ...........................................................................................................................................................110


Table: 5.31 Australia Soft Drinks: volume retail sales by sector 2003-2009 ...................................................................................................110
Table: 5.32 Australia Soft Drinks: volume foodservice sales by sector 2003-2009 .........................................................................................110
Table: 5.33 Australia Soft Drinks: leading retail manufacturer shares 2009..................................................................................................110

Carbonates...........................................................................................................................................................111
Table: 5.34 Australia Carbonates: volume retail sales by sector 2003-2009...................................................................................................111

Fruit/Vegetable Juices...........................................................................................................................................111
Table: 5.35 Australia Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 .................................................................................111

Bottled Water.......................................................................................................................................................111
Table: 5.36 Australia Bottled Water: volume retail sales by sector 2003-2009 ..............................................................................................111

Functional Drinks.................................................................................................................................................111
Table: 5.37 Australia Functional Drinks: volume retail sales by sector 2003-2009........................................................................................111

Alcoholic Drinks ...................................................................................................................................................111


Table: 5.38 Australia Alcoholic Drinks: volume retail sales by sector 2003-2009 ..........................................................................................111
Table: 5.39 Australia Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ................................................................................112
Table: 5.40 Australia Alcoholic Drinks: leading retail manufacturer shares 2009 .........................................................................................112

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ix

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Beer ....................................................................................................................................................................112
Table: 5.41 Australia Beer: volume retail sales by sector 2003-2009 .............................................................................................................112

RTDs/High-Strength Premixes ...............................................................................................................................112


Table: 5.42 Australia RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009.....................................................................112

Wine....................................................................................................................................................................112
Table: 5.43 Australia Wine: volume retail sales by sector 2003-2009.............................................................................................................112

Spirits ..................................................................................................................................................................113
Table: 5.44 Australia Spirits: volume retail sales by sector 2003-2009...........................................................................................................113

Austria. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114
Socio-economic Parameters ..................................................................................................................................114
Table: 5.45 Austria: Selected socio-economic parameters 2003-2009............................................................................................................114
Table: 5.46 Austria: Cost of living indicators 2003-2009 .................................................................................................................................114

Hot Drinks ...........................................................................................................................................................115


Table: 5.47 Austria Hot Drinks: volume retail sales by sector 2003-2009 ......................................................................................................115
Table: 5.48 Austria Hot Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................115
Table: 5.49 Austria Hot Drinks: leading retail manufacturer shares 2009 .....................................................................................................115

Coffee..................................................................................................................................................................115
Table: 5.50 Austria Coffee: volume retail sales by sector 2003-2009..............................................................................................................115

Tea ......................................................................................................................................................................115
Table: 5.51 Austria Tea: volume retail sales by sector 2003-2009 ..................................................................................................................115

Other Hot Drinks ..................................................................................................................................................116


Table: 5.52 Austria Other Hot Drinks: volume retail sales by sector 2003-2009 ............................................................................................116

Soft Drinks ...........................................................................................................................................................116


Table: 5.53 Austria Soft Drinks: volume retail sales by sector 2003-2009 ......................................................................................................116
Table: 5.54 Austria Soft Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................116
Table: 5.55 Austria Soft Drinks: leading retail manufacturer shares 2009.....................................................................................................116

Carbonates...........................................................................................................................................................117
Table: 5.56 Austria Carbonates: volume retail sales by sector 2003-2009......................................................................................................117

Fruit/Vegetable Juices...........................................................................................................................................117
Table: 5.57 Austria Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ....................................................................................117

Bottled Water.......................................................................................................................................................117
Table: 5.58 Austria Bottled Water: volume retail sales by sector 2003-2009 .................................................................................................117

Functional Drinks.................................................................................................................................................117
Table: 5.59 Austria Functional Drinks: volume retail sales by sector 2003-2009...........................................................................................117

Alcoholic Drinks ...................................................................................................................................................117


Table: 5.60 Austria Alcoholic Drinks: volume retail sales by sector 2003-2009 .............................................................................................117
Table: 5.61 Austria Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ...................................................................................118
Table: 5.62 Austria Alcoholic Drinks: leading retail manufacturer shares 2009 ............................................................................................118

Beer ....................................................................................................................................................................118
Table: 5.63 Austria Beer: volume retail sales by sector 2003-2009 ................................................................................................................118

RTDs/High-Strength Premixes ...............................................................................................................................118


Table: 5.64 Austria RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ........................................................................118

Wine....................................................................................................................................................................118
Table: 5.65 Austria Wine: volume retail sales by sector 2003-2009................................................................................................................118

Spirits ..................................................................................................................................................................119
Table: 5.66 Austria Spirits: volume retail sales by sector 2003-2009..............................................................................................................119

Belgium . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 120
Socio-economic Parameters ..................................................................................................................................120
Table: 5.67 Belgium: Selected socio-economic parameters 2003-2009 .........................................................................................................120
Table: 5.68 Belgium: Cost of living indicators 2003-2009...............................................................................................................................120

Hot Drinks ...........................................................................................................................................................121


Table: 5.69 Belgium Hot Drinks: volume retail sales by sector 2003-2009 ....................................................................................................121
Table: 5.70 Belgium Hot Drinks: volume foodservice sales by sector 2003-2009 ..........................................................................................121
Table: 5.71 Belgium Hot Drinks: leading retail manufacturer shares 2009 ...................................................................................................121

Coffee..................................................................................................................................................................121
Table: 5.72 Belgium Coffee: volume retail sales by sector 2003-2009 ...........................................................................................................121

Tea ......................................................................................................................................................................121
Table: 5.73 Belgium Tea: volume retail sales by sector 2003-2009................................................................................................................121

Other Hot Drinks ..................................................................................................................................................122


Table: 5.74 Belgium Other Hot Drinks: volume retail sales by sector 2003-2009..........................................................................................122

Soft Drinks ...........................................................................................................................................................122


Table: 5.75 Belgium Soft Drinks: volume retail sales by sector 2003-2009....................................................................................................122
Table: 5.76 Belgium Soft Drinks: volume foodservice sales by sector 2003-2009..........................................................................................122
Table: 5.77 Belgium Soft Drinks: leading retail manufacturer shares 2009...................................................................................................122

Carbonates...........................................................................................................................................................123
Table: 5.78 Belgium Carbonates: volume retail sales by sector 2003-2009 ...................................................................................................123

Fruit/Vegetable Juices...........................................................................................................................................123
Table: 5.79 Belgium Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ..................................................................................123

Bottled Water.......................................................................................................................................................123
Table: 5.80 Belgium Bottled Water: volume retail sales by sector 2003-2009 ...............................................................................................123

Functional Drinks.................................................................................................................................................123
Table: 5.81 Belgium Functional Drinks: volume retail sales by sector 2003-2009.........................................................................................123

Alcoholic Drinks ...................................................................................................................................................123


Table: 5.82 Belgium Alcoholic Drinks: volume retail sales by sector 2003-2009 ...........................................................................................123
Table: 5.83 Belgium Alcoholic Drinks: volume foodservice sales by sector 2003-2009 .................................................................................124
Table: 5.84 Belgium Alcoholic Drinks: leading retail manufacturer shares 2009..........................................................................................124

Beer ....................................................................................................................................................................124
Table: 5.85 Belgium Beer: volume retail sales by sector 2003-2009 ..............................................................................................................124

RTDs/High-Strength Premixes ...............................................................................................................................124


Table: 5.86 Belgium RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009......................................................................124

Wine....................................................................................................................................................................124

Euromonitor International Ltd 2011

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Table: 5.87 Belgium Wine: volume retail sales by sector 2003-2009..............................................................................................................124

Contents

Spirits ..................................................................................................................................................................125
Table: 5.88 Belgium Spirits: volume retail sales by sector 2003-2009............................................................................................................125

Brazil . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
Socio-economic Parameters ..................................................................................................................................126
Table: 5.89 Brazil: Selected socio-economic parameters 2003-2009..............................................................................................................126
Table: 5.90 Brazil: Cost of living indicators 2003-2009 ...................................................................................................................................126

Hot Drinks ...........................................................................................................................................................127


Table: 5.91 Brazil Hot Drinks: volume retail sales by sector 2003-2009 ........................................................................................................127
Table: 5.92 Brazil Hot Drinks: volume foodservice sales by sector 2003-2009 ..............................................................................................127
Table: 5.93 Brazil Hot Drinks: leading retail manufacturer shares 2009 .......................................................................................................127

Coffee..................................................................................................................................................................127
Table: 5.94 Brazil Coffee: volume retail sales by sector 2003-2009................................................................................................................127

Tea ......................................................................................................................................................................127
Table: 5.95 Brazil Tea: volume retail sales by sector 2003-2009 ....................................................................................................................127

Other Hot Drinks ..................................................................................................................................................128


Table: 5.96 Brazil Other Hot Drinks: volume retail sales by sector 2003-2009 ..............................................................................................128

Soft Drinks ...........................................................................................................................................................128


Table: 5.97 Brazil Soft Drinks: volume retail sales by sector 2003-2009 ........................................................................................................128
Table: 5.98 Brazil Soft Drinks: volume foodservice sales by sector 2003-2009 ..............................................................................................128
Table: 5.99 Brazil Soft Drinks: leading retail manufacturer shares 2009 .......................................................................................................128

Carbonates...........................................................................................................................................................129
Table: 5.100 Brazil Carbonates: volume retail sales by sector 2003-2009......................................................................................................129

Fruit/Vegetable Juices...........................................................................................................................................129
Table: 5.101 Brazil Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ....................................................................................129

Bottled Water.......................................................................................................................................................129
Table: 5.102 Brazil Bottled Water: volume retail sales by sector 2003-2009 .................................................................................................129

Functional Drinks.................................................................................................................................................129
Table: 5.103 Brazil Functional Drinks: volume retail sales by sector 2003-2009...........................................................................................129

Alcoholic Drinks ...................................................................................................................................................129


Table: 5.104 Brazil Alcoholic Drinks: volume retail sales by sector 2003-2009 .............................................................................................129
Table: 5.105 Brazil Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ...................................................................................130
Table: 5.106 Brazil Alcoholic Drinks: leading retail manufacturer shares 2009 ............................................................................................130

Beer ....................................................................................................................................................................130
Table: 5.107 Brazil Beer: volume retail sales by sector 2003-2009.................................................................................................................130

RTDs/High-Strength Premixes ...............................................................................................................................130


Table: 5.108 Brazil RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ........................................................................130

Wine....................................................................................................................................................................130
Table: 5.109 Brazil Wine: volume retail sales by sector 2003-2009................................................................................................................130

Spirits ..................................................................................................................................................................131
Table: 5.110 Brazil Spirits: volume retail sales by sector 2003-2009 ..............................................................................................................131

Bulgaria . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132
Socio-economic Parameters ..................................................................................................................................132
Table: 5.111 Bulgaria: Selected socio-economic parameters 2003-2009 .......................................................................................................132
Table: 5.112 Bulgaria: Cost of living indicators 2003-2009.............................................................................................................................132

Hot Drinks ...........................................................................................................................................................133


Table: 5.113 Bulgaria Hot Drinks: volume retail sales by sector 2003-2009 ..................................................................................................133
Table: 5.114 Bulgaria Hot Drinks: volume foodservice sales by sector 2003-2009 ........................................................................................133
Table: 5.115 Bulgaria Hot Drinks: leading retail manufacturer shares 2009.................................................................................................133

Coffee..................................................................................................................................................................133
Table: 5.116 Bulgaria Coffee: volume retail sales by sector 2003-2009 .........................................................................................................133

Tea ......................................................................................................................................................................133
Table: 5.117 Bulgaria Tea: volume retail sales by sector 2003-2009..............................................................................................................133

Other Hot Drinks ..................................................................................................................................................134


Table: 5.118 Bulgaria Other Hot Drinks: volume retail sales by sector 2003-2009........................................................................................134

Soft Drinks ...........................................................................................................................................................134


Table: 5.119 Bulgaria Soft Drinks: volume retail sales by sector 2003-2009..................................................................................................134
Table: 5.120 Bulgaria Soft Drinks: volume foodservice sales by sector 2003-2009........................................................................................134
Table: 5.121 Bulgaria Soft Drinks: leading retail manufacturer shares 2009.................................................................................................134

Carbonates...........................................................................................................................................................135
Table: 5.122 Bulgaria Carbonates: volume retail sales by sector 2003-2009 .................................................................................................135

Fruit/Vegetable Juices...........................................................................................................................................135
Table: 5.123 Bulgaria Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ................................................................................135

Bottled Water.......................................................................................................................................................135
Table: 5.124 Bulgaria Bottled Water: volume retail sales by sector 2003-2009 .............................................................................................135

Functional Drinks.................................................................................................................................................135
Table: 5.125 Bulgaria Functional Drinks: volume retail sales by sector 2003-2009 ......................................................................................135

Alcoholic Drinks ...................................................................................................................................................135


Table: 5.126 Bulgaria Alcoholic Drinks: volume retail sales by sector 2003-2009 .........................................................................................135
Table: 5.127 Bulgaria Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ...............................................................................136
Table: 5.128 Bulgaria Alcoholic Drinks: leading retail manufacturer shares 2009........................................................................................136

Beer ....................................................................................................................................................................136
Table: 5.129 Bulgaria Beer: volume retail sales by sector 2003-2009 ............................................................................................................136

RTDs/High-Strength Premixes ...............................................................................................................................136


Table: 5.130 Bulgaria RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009....................................................................136

Wine....................................................................................................................................................................136
Table: 5.131 Bulgaria Wine: volume retail sales by sector 2003-2009 ...........................................................................................................136

Spirits ..................................................................................................................................................................137
Table: 5.132 Bulgaria Spirits: volume retail sales by sector 2003-2009..........................................................................................................137

Canada . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138
Socio-economic Parameters ..................................................................................................................................138

www.euromonitor.com

xi

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Spirits ..................................................................................................................................................................239
Table: 5.509 Israel Spirits: volume retail sales by sector 2003-2009 ..............................................................................................................239

Italy. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240
Socio-economic Parameters ..................................................................................................................................240
Table: 5.510 Italy: Selected socio-economic parameters 2003-2009..............................................................................................................240
Table: 5.511 Italy: Cost of living indicators 2003-2009 ...................................................................................................................................240

Hot Drinks ...........................................................................................................................................................241


Table: 5.512 Italy Hot Drinks: volume retail sales by sector 2003-2009.........................................................................................................241
Table: 5.513 Italy Hot Drinks: volume foodservice sales by sector 2003-2009...............................................................................................241
Table: 5.514 Italy Hot Drinks: leading retail manufacturer shares 2009........................................................................................................241

Coffee..................................................................................................................................................................241
Table: 5.515 Italy Coffee: volume retail sales by sector 2003-2009 ................................................................................................................241

Tea ......................................................................................................................................................................241
Table: 5.516 Italy Tea: volume retail sales by sector 2003-2009 ....................................................................................................................241

Other Hot Drinks ..................................................................................................................................................242


Table: 5.517 Italy Other Hot Drinks: volume retail sales by sector 2003-2009 ..............................................................................................242

Soft Drinks ...........................................................................................................................................................242


Table: 5.518 Italy Soft Drinks: volume retail sales by sector 2003-2009 ........................................................................................................242
Table: 5.519 Italy Soft Drinks: volume foodservice sales by sector 2003-2009 ..............................................................................................242
Table: 5.520 Italy Soft Drinks: leading retail manufacturer shares 2009 .......................................................................................................242

Carbonates...........................................................................................................................................................243
Table: 5.521 Italy Carbonates: volume retail sales by sector 2003-2009........................................................................................................243

Fruit/Vegetable Juices...........................................................................................................................................243
Table: 5.522 Italy Fruit/Vegetable Juices: volume retail sales by sector 2003-2009.......................................................................................243

Bottled Water.......................................................................................................................................................243
Table: 5.523 Italy Bottled Water: volume retail sales by sector 2003-2009....................................................................................................243

Functional Drinks.................................................................................................................................................243
Table: 5.524 Italy Functional Drinks: volume retail sales by sector 2003-2009 .............................................................................................243

Alcoholic Drinks ...................................................................................................................................................243


Table: 5.525 Italy Alcoholic Drinks: volume retail sales by sector 2003-2009................................................................................................243
Table: 5.526 Italy Alcoholic Drinks: volume foodservice sales by sector 2003-2009......................................................................................244
Table: 5.527 Italy Alcoholic Drinks: leading retail manufacturer shares 2009...............................................................................................244

Beer ....................................................................................................................................................................244
Table: 5.528 Italy Beer: volume retail sales by sector 2003-2009...................................................................................................................244

RTDs/High-Strength Premixes ...............................................................................................................................244


Table: 5.529 Italy RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ..........................................................................244

Wine....................................................................................................................................................................244
Table: 5.530 Italy Wine: volume retail sales by sector 2003-2009 ..................................................................................................................244

Spirits ..................................................................................................................................................................245
Table: 5.531 Italy Spirits: volume retail sales by sector 2003-2009 ................................................................................................................245

Japan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 246
Socio-economic Parameters ..................................................................................................................................246
Table: 5.532 Japan: Selected socio-economic parameters 2003-2009............................................................................................................246
Table: 5.533 Japan: Cost of living indicators 2003-2009 .................................................................................................................................246

Hot Drinks ...........................................................................................................................................................247


Table: 5.534 Japan Hot Drinks: volume retail sales by sector 2003-2009 ......................................................................................................247
Table: 5.535 Japan Hot Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................247
Table: 5.536 Japan Hot Drinks: leading retail manufacturer shares 2009 .....................................................................................................247

Coffee..................................................................................................................................................................247
Table: 5.537 Japan Coffee: volume retail sales by sector 2003-2009..............................................................................................................247

Tea ......................................................................................................................................................................247
Table: 5.538 Japan Tea: volume retail sales by sector 2003-2009 ..................................................................................................................247

Other Hot Drinks ..................................................................................................................................................248


Table: 5.539 Japan Other Hot Drinks: volume retail sales by sector 2003-2009 ............................................................................................248

Soft Drinks ...........................................................................................................................................................248


Table: 5.540 Japan Soft Drinks: volume retail sales by sector 2003-2009 ......................................................................................................248
Table: 5.541 Japan Soft Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................248
Table: 5.542 Japan Soft Drinks: leading retail manufacturer shares 2009.....................................................................................................248

Carbonates...........................................................................................................................................................249
Table: 5.543 Japan Carbonates: volume retail sales by sector 2003-2009......................................................................................................249

Fruit/Vegetable Juices...........................................................................................................................................249
Table: 5.544 Japan Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ....................................................................................249

Bottled Water.......................................................................................................................................................249
Table: 5.545 Japan Bottled Water: volume retail sales by sector 2003-2009 .................................................................................................249

Functional Drinks.................................................................................................................................................249
Table: 5.546 Japan Functional Drinks: volume retail sales by sector 2003-2009...........................................................................................249

Asian Speciality Drinks .........................................................................................................................................249


Table: 5.547 Japan Asian Speciality Drinks: volume retail sales by sector 2003-2009 ...................................................................................249

Alcoholic Drinks ...................................................................................................................................................250


Table: 5.548 Japan Alcoholic Drinks: volume retail sales by sector 2003-2009 .............................................................................................250
Table: 5.549 Japan Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ...................................................................................250
Table: 5.550 Japan Alcoholic Drinks: leading retail manufacturer shares 2009 ............................................................................................250

Beer ....................................................................................................................................................................250
Table: 5.551 Japan Beer: volume retail sales by sector 2003-2009 ................................................................................................................250

RTDs/High-Strength Premixes ...............................................................................................................................251


Table: 5.552 Japan RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009........................................................................251

Wine....................................................................................................................................................................251
Table: 5.553 Japan Wine: volume retail sales by sector 2003-2009................................................................................................................251

Spirits ..................................................................................................................................................................251
Table: 5.554 Japan Spirits: volume retail sales by sector 2003-2009..............................................................................................................251

Malaysia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 252

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Table of Contents

Socio-economic Parameters ..................................................................................................................................252


Contents

Table: 5.555 Malaysia: Selected socio-economic parameters 2003-2009.......................................................................................................252


Table: 5.556 Malaysia: Cost of living indicators 2003-2009 ............................................................................................................................252

Hot Drinks ...........................................................................................................................................................253


Table: 5.557 Malaysia Hot Drinks: volume retail sales by sector 2003-2009..................................................................................................253
Table: 5.558 Malaysia Hot Drinks: volume foodservice sales by sector 2003-2009........................................................................................253
Table: 5.559 Malaysia Hot Drinks: leading retail manufacturer shares 2009 ................................................................................................253

Coffee..................................................................................................................................................................253
Table: 5.560 Malaysia Coffee: volume retail sales by sector 2003-2009 .........................................................................................................253

Tea ......................................................................................................................................................................253
Table: 5.561 Malaysia Tea: volume retail sales by sector 2003-2009 .............................................................................................................253

Other Hot Drinks ..................................................................................................................................................254


Table: 5.562 Malaysia Other Hot Drinks: volume retail sales by sector 2003-2009 .......................................................................................254

Soft Drinks ...........................................................................................................................................................254


Table: 5.563 Malaysia Soft Drinks: volume retail sales by sector 2003-2009 .................................................................................................254
Table: 5.564 Malaysia Soft Drinks: volume foodservice sales by sector 2003-2009 .......................................................................................254
Table: 5.565 Malaysia Soft Drinks: leading retail manufacturer shares 2009 ................................................................................................254

Carbonates...........................................................................................................................................................255
Table: 5.566 Malaysia Carbonates: volume retail sales by sector 2003-2009.................................................................................................255

Fruit/Vegetable Juices...........................................................................................................................................255
Table: 5.567 Malaysia Fruit/Vegetable Juices: volume retail sales by sector 2003-2009................................................................................255

Bottled Water.......................................................................................................................................................255
Table: 5.568 Malaysia Bottled Water: volume retail sales by sector 2003-2009.............................................................................................255

Functional Drinks.................................................................................................................................................255
Table: 5.569 Malaysia Functional Drinks: volume retail sales by sector 2003-2009 ......................................................................................255

Asian Speciality Drinks .........................................................................................................................................255


Table: 5.570 Malaysia Asian Speciality Drinks: volume retail sales by sector 2003-2009 ..............................................................................255

Alcoholic Drinks ...................................................................................................................................................256


Table: 5.571 Malaysia Alcoholic Drinks: volume retail sales by sector 2003-2009.........................................................................................256
Table: 5.572 Malaysia Alcoholic Drinks: volume foodservice sales by sector 2003-2009...............................................................................256
Table: 5.573 Malaysia Alcoholic Drinks: leading retail manufacturer shares 2009 .......................................................................................256

Beer ....................................................................................................................................................................256
Table: 5.574 Malaysia Beer: volume retail sales by sector 2003-2009............................................................................................................256

RTDs/High-Strength Premixes ...............................................................................................................................257


Table: 5.575 Malaysia RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ...................................................................257

Wine....................................................................................................................................................................257
Table: 5.576 Malaysia Wine: volume retail sales by sector 2003-2009 ...........................................................................................................257

Spirits ..................................................................................................................................................................257
Table: 5.577 Malaysia Spirits: volume retail sales by sector 2003-2009 .........................................................................................................257

Mexico . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 258
Socio-economic Parameters ..................................................................................................................................258
Table: 5.578 Mexico: Selected socio-economic parameters 2003-2009..........................................................................................................258
Table: 5.579 Mexico: Cost of living indicators 2003-2009 ...............................................................................................................................258

Hot Drinks ...........................................................................................................................................................259


Table: 5.580 Mexico Hot Drinks: volume retail sales by sector 2003-2009 ....................................................................................................259
Table: 5.581 Mexico Hot Drinks: volume foodservice sales by sector 2003-2009 ..........................................................................................259
Table: 5.582 Mexico Hot Drinks: leading retail manufacturer shares 2009 ...................................................................................................259

Coffee..................................................................................................................................................................259
Table: 5.583 Mexico Coffee: volume retail sales by sector 2003-2009............................................................................................................259

Tea ......................................................................................................................................................................259
Table: 5.584 Mexico Tea: volume retail sales by sector 2003-2009 ................................................................................................................259

Other Hot Drinks ..................................................................................................................................................260


Table: 5.585 Mexico Other Hot Drinks: volume retail sales by sector 2003-2009 ..........................................................................................260

Soft Drinks ...........................................................................................................................................................260


Table: 5.586 Mexico Soft Drinks: volume retail sales by sector 2003-2009 ....................................................................................................260
Table: 5.587 Mexico Soft Drinks: volume foodservice sales by sector 2003-2009 ..........................................................................................260
Table: 5.588 Mexico Soft Drinks: leading retail manufacturer shares 2009 ...................................................................................................260

Carbonates...........................................................................................................................................................261
Table: 5.589 Mexico Carbonates: volume retail sales by sector 2003-2009....................................................................................................261

Fruit/Vegetable Juices...........................................................................................................................................261
Table: 5.590 Mexico Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 ..................................................................................261

Bottled Water.......................................................................................................................................................261
Table: 5.591 Mexico Bottled Water: volume retail sales by sector 2003-2009 ...............................................................................................261

Functional Drinks.................................................................................................................................................261
Table: 5.592 Mexico Functional Drinks: volume retail sales by sector 2003-2009.........................................................................................261

Alcoholic Drinks ...................................................................................................................................................261


Table: 5.593 Mexico Alcoholic Drinks: volume retail sales by sector 2003-2009 ...........................................................................................261
Table: 5.594 Mexico Alcoholic Drinks: volume foodservice sales by sector 2003-2009 .................................................................................262
Table: 5.595 Mexico Alcoholic Drinks: leading retail manufacturer shares 2009 ..........................................................................................262

Beer ....................................................................................................................................................................262
Table: 5.596 Mexico Beer: volume retail sales by sector 2003-2009 ..............................................................................................................262

RTDs/High-Strength Premixes ...............................................................................................................................262


Table: 5.597 Mexico RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ......................................................................262

Wine....................................................................................................................................................................262
Table: 5.598 Mexico Wine: volume retail sales by sector 2003-2009..............................................................................................................262

Spirits ..................................................................................................................................................................263
Table: 5.599 Mexico Spirits: volume retail sales by sector 2003-2009 ............................................................................................................263

Morocco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 264
Socio-economic Parameters ..................................................................................................................................264
Table: 5.600 Morocco: Selected socio-economic parameters 2003-2009 .......................................................................................................264
Table: 5.601 Morocco: Cost of living indicators 2003-2009 ............................................................................................................................264

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xxi

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Spirits ..................................................................................................................................................................340
Table: 5.884 South Africa Spirits: volume retail sales by sector 2003-2009....................................................................................................340

South Korea. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341


Socio-economic Parameters ..................................................................................................................................341
Table: 5.885 South Korea: Selected socio-economic parameters 2003-2009 .................................................................................................341
Table: 5.886 South Korea: Cost of living indicators 2003-2009 ......................................................................................................................341

Hot Drinks ...........................................................................................................................................................342


Table: 5.887 South Korea Hot Drinks: volume retail sales by sector 2003-2009............................................................................................342
Table: 5.888 South Korea Hot Drinks: volume foodservice sales by sector 2003-2009..................................................................................342
Table: 5.889 South Korea Hot Drinks: leading retail manufacturer shares 2009...........................................................................................342

Coffee..................................................................................................................................................................342
Table: 5.890 South Korea Coffee: volume retail sales by sector 2003-2009 ...................................................................................................342

Tea ......................................................................................................................................................................342
Table: 5.891 South Korea Tea: volume retail sales by sector 2003-2009........................................................................................................342

Other Hot Drinks ..................................................................................................................................................343


Table: 5.892 South Korea Other Hot Drinks: volume retail sales by sector 2003-2009 .................................................................................343

Soft Drinks ...........................................................................................................................................................343


Table: 5.893 South Korea Soft Drinks: volume retail sales by sector 2003-2009............................................................................................343
Table: 5.894 South Korea Soft Drinks: volume foodservice sales by sector 2003-2009 .................................................................................343
Table: 5.895 South Korea Soft Drinks: leading retail manufacturer shares 2009 ..........................................................................................343

Carbonates...........................................................................................................................................................344
Table: 5.896 South Korea Carbonates: volume retail sales by sector 2003-2009 ...........................................................................................344

Fruit/Vegetable Juices...........................................................................................................................................344
Table: 5.897 South Korea Fruit/Vegetable Juices: volume retail sales by sector 2003-2009..........................................................................344

Bottled Water.......................................................................................................................................................344
Table: 5.898 South Korea Bottled Water: volume retail sales by sector 2003-2009.......................................................................................344

Functional Drinks.................................................................................................................................................344
Table: 5.899 South Korea Functional Drinks: volume retail sales by sector 2003-2009 ................................................................................344

Asian Speciality Drinks .........................................................................................................................................344


Table: 5.900 South Korea Asian Speciality Drinks: volume retail sales by sector 2003-2009 ........................................................................344

Alcoholic Drinks ...................................................................................................................................................345


Table: 5.901 South Korea Alcoholic Drinks: volume retail sales by sector 2003-2009...................................................................................345
Table: 5.902 South Korea Alcoholic Drinks: volume foodservice sales by sector 2003-2009.........................................................................345
Table: 5.903 South Korea Alcoholic Drinks: leading retail manufacturer shares 2009..................................................................................345

Beer ....................................................................................................................................................................345
Table: 5.904 South Korea Beer: volume retail sales by sector 2003-2009......................................................................................................345

RTDs/High-Strength Premixes ...............................................................................................................................346


Table: 5.905 South Korea RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 .............................................................346

Wine....................................................................................................................................................................346
Table: 5.906 South Korea Wine: volume retail sales by sector 2003-2009 .....................................................................................................346

Spirits ..................................................................................................................................................................346
Table: 5.907 South Korea Spirits: volume retail sales by sector 2003-2009 ...................................................................................................346

Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347
Socio-economic Parameters ..................................................................................................................................347
Table: 5.908 Spain: Selected socio-economic parameters 2003-2009 ............................................................................................................347
Table: 5.909 Spain: Cost of living indicators 2003-2009 .................................................................................................................................347

Hot Drinks ...........................................................................................................................................................348


Table: 5.910 Spain Hot Drinks: volume retail sales by sector 2003-2009.......................................................................................................348
Table: 5.911 Spain Hot Drinks: volume foodservice sales by sector 2003-2009.............................................................................................348
Table: 5.912 Spain Hot Drinks: leading retail manufacturer shares 2009......................................................................................................348

Coffee..................................................................................................................................................................348
Table: 5.913 Spain Coffee: volume retail sales by sector 2003-2009 ..............................................................................................................348

Tea ......................................................................................................................................................................348
Table: 5.914 Spain Tea: volume retail sales by sector 2003-2009...................................................................................................................348

Other Hot Drinks ..................................................................................................................................................349


Table: 5.915 Spain Other Hot Drinks: volume retail sales by sector 2003-2009 ............................................................................................349

Soft Drinks ...........................................................................................................................................................349


Table: 5.916 Spain Soft Drinks: volume retail sales by sector 2003-2009.......................................................................................................349
Table: 5.917 Spain Soft Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................349
Table: 5.918 Spain Soft Drinks: leading retail manufacturer shares 2009 .....................................................................................................349

Carbonates...........................................................................................................................................................350
Table: 5.919 Spain Carbonates: volume retail sales by sector 2003-2009 ......................................................................................................350

Fruit/Vegetable Juices...........................................................................................................................................350
Table: 5.920 Spain Fruit/Vegetable Juices: volume retail sales by sector 2003-2009.....................................................................................350

Bottled Water.......................................................................................................................................................350
Table: 5.921 Spain Bottled Water: volume retail sales by sector 2003-2009..................................................................................................350

Functional Drinks.................................................................................................................................................350
Table: 5.922 Spain Functional Drinks: volume retail sales by sector 2003-2009 ...........................................................................................350

Alcoholic Drinks ...................................................................................................................................................350


Table: 5.923 Spain Alcoholic Drinks: volume retail sales by sector 2003-2009..............................................................................................350
Table: 5.924 Spain Alcoholic Drinks: volume foodservice sales by sector 2003-2009....................................................................................351
Table: 5.925 Spain Alcoholic Drinks: leading retail manufacturer shares 2009.............................................................................................351

Beer ....................................................................................................................................................................351
Table: 5.926 Spain Beer: volume retail sales by sector 2003-2009.................................................................................................................351

RTDs/High-Strength Premixes ...............................................................................................................................351


Table: 5.927 Spain RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ........................................................................351

Wine....................................................................................................................................................................351
Table: 5.928 Spain Wine: volume retail sales by sector 2003-2009 ................................................................................................................351

Spirits ..................................................................................................................................................................352
Table: 5.929 Spain Spirits: volume retail sales by sector 2003-2009 ..............................................................................................................352

Sweden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353

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2nd edition

Spirits ..................................................................................................................................................................340
Table: 5.884 South Africa Spirits: volume retail sales by sector 2003-2009....................................................................................................340

South Korea. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 341


Socio-economic Parameters ..................................................................................................................................341
Table: 5.885 South Korea: Selected socio-economic parameters 2003-2009 .................................................................................................341
Table: 5.886 South Korea: Cost of living indicators 2003-2009 ......................................................................................................................341

Hot Drinks ...........................................................................................................................................................342


Table: 5.887 South Korea Hot Drinks: volume retail sales by sector 2003-2009............................................................................................342
Table: 5.888 South Korea Hot Drinks: volume foodservice sales by sector 2003-2009..................................................................................342
Table: 5.889 South Korea Hot Drinks: leading retail manufacturer shares 2009...........................................................................................342

Coffee..................................................................................................................................................................342
Table: 5.890 South Korea Coffee: volume retail sales by sector 2003-2009 ...................................................................................................342

Tea ......................................................................................................................................................................342
Table: 5.891 South Korea Tea: volume retail sales by sector 2003-2009........................................................................................................342

Other Hot Drinks ..................................................................................................................................................343


Table: 5.892 South Korea Other Hot Drinks: volume retail sales by sector 2003-2009 .................................................................................343

Soft Drinks ...........................................................................................................................................................343


Table: 5.893 South Korea Soft Drinks: volume retail sales by sector 2003-2009............................................................................................343
Table: 5.894 South Korea Soft Drinks: volume foodservice sales by sector 2003-2009 .................................................................................343
Table: 5.895 South Korea Soft Drinks: leading retail manufacturer shares 2009 ..........................................................................................343

Carbonates...........................................................................................................................................................344
Table: 5.896 South Korea Carbonates: volume retail sales by sector 2003-2009 ...........................................................................................344

Fruit/Vegetable Juices...........................................................................................................................................344
Table: 5.897 South Korea Fruit/Vegetable Juices: volume retail sales by sector 2003-2009..........................................................................344

Bottled Water.......................................................................................................................................................344
Table: 5.898 South Korea Bottled Water: volume retail sales by sector 2003-2009.......................................................................................344

Functional Drinks.................................................................................................................................................344
Table: 5.899 South Korea Functional Drinks: volume retail sales by sector 2003-2009 ................................................................................344

Asian Speciality Drinks .........................................................................................................................................344


Table: 5.900 South Korea Asian Speciality Drinks: volume retail sales by sector 2003-2009 ........................................................................344

Alcoholic Drinks ...................................................................................................................................................345


Table: 5.901 South Korea Alcoholic Drinks: volume retail sales by sector 2003-2009...................................................................................345
Table: 5.902 South Korea Alcoholic Drinks: volume foodservice sales by sector 2003-2009.........................................................................345
Table: 5.903 South Korea Alcoholic Drinks: leading retail manufacturer shares 2009..................................................................................345

Beer ....................................................................................................................................................................345
Table: 5.904 South Korea Beer: volume retail sales by sector 2003-2009......................................................................................................345

RTDs/High-Strength Premixes ...............................................................................................................................346


Table: 5.905 South Korea RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 .............................................................346

Wine....................................................................................................................................................................346
Table: 5.906 South Korea Wine: volume retail sales by sector 2003-2009 .....................................................................................................346

Spirits ..................................................................................................................................................................346
Table: 5.907 South Korea Spirits: volume retail sales by sector 2003-2009 ...................................................................................................346

Spain . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 347
Socio-economic Parameters ..................................................................................................................................347
Table: 5.908 Spain: Selected socio-economic parameters 2003-2009 ............................................................................................................347
Table: 5.909 Spain: Cost of living indicators 2003-2009 .................................................................................................................................347

Hot Drinks ...........................................................................................................................................................348


Table: 5.910 Spain Hot Drinks: volume retail sales by sector 2003-2009.......................................................................................................348
Table: 5.911 Spain Hot Drinks: volume foodservice sales by sector 2003-2009.............................................................................................348
Table: 5.912 Spain Hot Drinks: leading retail manufacturer shares 2009......................................................................................................348

Coffee..................................................................................................................................................................348
Table: 5.913 Spain Coffee: volume retail sales by sector 2003-2009 ..............................................................................................................348

Tea ......................................................................................................................................................................348
Table: 5.914 Spain Tea: volume retail sales by sector 2003-2009...................................................................................................................348

Other Hot Drinks ..................................................................................................................................................349


Table: 5.915 Spain Other Hot Drinks: volume retail sales by sector 2003-2009 ............................................................................................349

Soft Drinks ...........................................................................................................................................................349


Table: 5.916 Spain Soft Drinks: volume retail sales by sector 2003-2009.......................................................................................................349
Table: 5.917 Spain Soft Drinks: volume foodservice sales by sector 2003-2009 ............................................................................................349
Table: 5.918 Spain Soft Drinks: leading retail manufacturer shares 2009 .....................................................................................................349

Carbonates...........................................................................................................................................................350
Table: 5.919 Spain Carbonates: volume retail sales by sector 2003-2009 ......................................................................................................350

Fruit/Vegetable Juices...........................................................................................................................................350
Table: 5.920 Spain Fruit/Vegetable Juices: volume retail sales by sector 2003-2009.....................................................................................350

Bottled Water.......................................................................................................................................................350
Table: 5.921 Spain Bottled Water: volume retail sales by sector 2003-2009..................................................................................................350

Functional Drinks.................................................................................................................................................350
Table: 5.922 Spain Functional Drinks: volume retail sales by sector 2003-2009 ...........................................................................................350

Alcoholic Drinks ...................................................................................................................................................350


Table: 5.923 Spain Alcoholic Drinks: volume retail sales by sector 2003-2009..............................................................................................350
Table: 5.924 Spain Alcoholic Drinks: volume foodservice sales by sector 2003-2009....................................................................................351
Table: 5.925 Spain Alcoholic Drinks: leading retail manufacturer shares 2009.............................................................................................351

Beer ....................................................................................................................................................................351
Table: 5.926 Spain Beer: volume retail sales by sector 2003-2009.................................................................................................................351

RTDs/High-Strength Premixes ...............................................................................................................................351


Table: 5.927 Spain RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ........................................................................351

Wine....................................................................................................................................................................351
Table: 5.928 Spain Wine: volume retail sales by sector 2003-2009 ................................................................................................................351

Spirits ..................................................................................................................................................................352
Table: 5.929 Spain Spirits: volume retail sales by sector 2003-2009 ..............................................................................................................352

Sweden . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 353

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Table: 5.930 Sweden: Selected socio-economic parameters 2003-2009 ........................................................................................................353


Table: 5.931 Sweden: Cost of living indicators 2003-2009 ..............................................................................................................................353

Hot Drinks ...........................................................................................................................................................354


Table: 5.932 Sweden Hot Drinks: volume retail sales by sector 2003-2009 ...................................................................................................354
Table: 5.933 Sweden Hot Drinks: volume foodservice sales by sector 2003-2009 .........................................................................................354
Table: 5.934 Sweden Hot Drinks: leading retail manufacturer shares 2009 ..................................................................................................354

Coffee..................................................................................................................................................................354
Table: 5.935 Sweden Coffee: volume retail sales by sector 2003-2009...........................................................................................................354

Tea ......................................................................................................................................................................354
Table: 5.936 Sweden Tea: volume retail sales by sector 2003-2009 ...............................................................................................................354

Other Hot Drinks ..................................................................................................................................................355


Table: 5.937 Sweden Other Hot Drinks: volume retail sales by sector 2003-2009 .........................................................................................355

Soft Drinks ...........................................................................................................................................................355


Table: 5.938 Sweden Soft Drinks: volume retail sales by sector 2003-2009 ...................................................................................................355
Table: 5.939 Sweden Soft Drinks: volume foodservice sales by sector 2003-2009 .........................................................................................355
Table: 5.940 Sweden Soft Drinks: leading retail manufacturer shares 2009..................................................................................................355

Carbonates...........................................................................................................................................................356
Table: 5.941 Sweden Carbonates: volume retail sales by sector 2003-2009 ..................................................................................................356

Fruit/Vegetable Juices...........................................................................................................................................356
Table: 5.942 Sweden Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 .................................................................................356

Bottled Water.......................................................................................................................................................356
Table: 5.943 Sweden Bottled Water: volume retail sales by sector 2003-2009 ..............................................................................................356

Functional Drinks.................................................................................................................................................356
Table: 5.944 Sweden Functional Drinks: volume retail sales by sector 2003-2009........................................................................................356

Alcoholic Drinks ...................................................................................................................................................356


Table: 5.945 Sweden Alcoholic Drinks: volume retail sales by sector 2003-2009 ..........................................................................................356
Table: 5.946 Sweden Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ................................................................................357
Table: 5.947 Sweden Alcoholic Drinks: leading retail manufacturer shares 2009 .........................................................................................357

Beer ....................................................................................................................................................................357
Table: 5.948 Sweden Beer: volume retail sales by sector 2003-2009 .............................................................................................................357

RTDs/High-Strength Premixes ...............................................................................................................................357


Table: 5.949 Sweden RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009.....................................................................357

Wine....................................................................................................................................................................357
Table: 5.950 Sweden Wine: volume retail sales by sector 2003-2009.............................................................................................................357

Spirits ..................................................................................................................................................................358
Table: 5.951 Sweden Spirits: volume retail sales by sector 2003-2009...........................................................................................................358

Switzerland . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 359
Socio-economic Parameters ..................................................................................................................................359
Table: 5.952 Switzerland: Selected socio-economic parameters 2003-2009 ..................................................................................................359
Table: 5.953 Switzerland: Cost of living indicators 2003-2009........................................................................................................................359

Hot Drinks ...........................................................................................................................................................360


Table: 5.954 Switzerland Hot Drinks: volume retail sales by sector 2003-2009.............................................................................................360
Table: 5.955 Switzerland Hot Drinks: volume foodservice sales by sector 2003-2009...................................................................................360
Table: 5.956 Switzerland Hot Drinks: leading retail manufacturer shares 2009............................................................................................360

Coffee..................................................................................................................................................................360
Table: 5.957 Switzerland Coffee: volume retail sales by sector 2003-2009 ....................................................................................................360

Tea ......................................................................................................................................................................360
Table: 5.958 Switzerland Tea: volume retail sales by sector 2003-2009.........................................................................................................360

Other Hot Drinks ..................................................................................................................................................361


Table: 5.959 Switzerland Other Hot Drinks: volume retail sales by sector 2003-2009...................................................................................361

Soft Drinks ...........................................................................................................................................................361


Table: 5.960 Switzerland Soft Drinks: volume retail sales by sector 2003-2009.............................................................................................361
Table: 5.961 Switzerland Soft Drinks: volume foodservice sales by sector 2003-2009 ..................................................................................361
Table: 5.962 Switzerland Soft Drinks: leading retail manufacturer shares 2009 ...........................................................................................361

Carbonates...........................................................................................................................................................362
Table: 5.963 Switzerland Carbonates: volume retail sales by sector 2003-2009 ............................................................................................362

Fruit/Vegetable Juices...........................................................................................................................................362
Table: 5.964 Switzerland Fruit/Vegetable Juices: volume retail sales by sector 2003-2009...........................................................................362

Bottled Water.......................................................................................................................................................362
Table: 5.965 Switzerland Bottled Water: volume retail sales by sector 2003-2009........................................................................................362

Functional Drinks.................................................................................................................................................362
Table: 5.966 Switzerland Functional Drinks: volume retail sales by sector 2003-2009 .................................................................................362

Alcoholic Drinks ...................................................................................................................................................362


Table: 5.967 Switzerland Alcoholic Drinks: volume retail sales by sector 2003-2009....................................................................................362
Table: 5.968 Switzerland Alcoholic Drinks: volume foodservice sales by sector 2003-2009..........................................................................363
Table: 5.969 Switzerland Alcoholic Drinks: leading retail manufacturer shares 2009...................................................................................363

Beer ....................................................................................................................................................................363
Table: 5.970 Switzerland Beer: volume retail sales by sector 2003-2009.......................................................................................................363

RTDs/High-Strength Premixes ...............................................................................................................................363


Table: 5.971 Switzerland RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ..............................................................363

Wine....................................................................................................................................................................363
Table: 5.972 Switzerland Wine: volume retail sales by sector 2003-2009 ......................................................................................................363

Spirits ..................................................................................................................................................................364
Table: 5.973 Switzerland Spirits: volume retail sales by sector 2003-2009 ....................................................................................................364

Taiwan . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 365
Socio-economic Parameters ..................................................................................................................................365
Table: 5.974 Taiwan: Selected socio-economic parameters 2003-2009 .........................................................................................................365
Table: 5.975 Taiwan: Cost of living indicators 2003-2009...............................................................................................................................365

Hot Drinks ...........................................................................................................................................................366


Table: 5.976 Taiwan Hot Drinks: volume retail sales by sector 2003-2009 ....................................................................................................366

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xxix

Contents

Socio-economic Parameters ..................................................................................................................................353

Table of Contents

Table: 5.1025 Turkey Coffee: volume retail sales by sector 2003-2009 ..........................................................................................................378

Tea ......................................................................................................................................................................378
Table: 5.1026 Turkey Tea: volume retail sales by sector 2003-2009 ..............................................................................................................378

Other Hot Drinks ..................................................................................................................................................379


Table: 5.1027 Turkey Other Hot Drinks: volume retail sales by sector 2003-2009 ........................................................................................379

Soft Drinks ...........................................................................................................................................................379


Table: 5.1028 Turkey Soft Drinks: volume retail sales by sector 2003-2009 ..................................................................................................379
Table: 5.1029 Turkey Soft Drinks: volume foodservice sales by sector 2003-2009 ........................................................................................379
Table: 5.1030 Turkey Soft Drinks: leading retail manufacturer shares 2009 .................................................................................................379

Carbonates...........................................................................................................................................................380
Table: 5.1031 Turkey Carbonates: volume retail sales by sector 2003-2009..................................................................................................380

Fruit/Vegetable Juices...........................................................................................................................................380
Table: 5.1032 Turkey Fruit/Vegetable Juices: volume retail sales by sector 2003-2009.................................................................................380

Bottled Water.......................................................................................................................................................380
Table: 5.1033 Turkey Bottled Water: volume retail sales by sector 2003-2009..............................................................................................380

Functional Drinks.................................................................................................................................................380
Table: 5.1034 Turkey Functional Drinks: volume retail sales by sector 2003-2009 .......................................................................................380

Alcoholic Drinks ...................................................................................................................................................380


Table: 5.1035 Turkey Alcoholic Drinks: volume retail sales by sector 2003-2009..........................................................................................380
Table: 5.1036 Turkey Alcoholic Drinks: volume foodservice sales by sector 2003-2009................................................................................381
Table: 5.1037 Turkey Alcoholic Drinks: leading retail manufacturer shares 2009.........................................................................................381

Beer ....................................................................................................................................................................381
Table: 5.1038 Turkey Beer: volume retail sales by sector 2003-2009.............................................................................................................381

RTDs/High-Strength Premixes ...............................................................................................................................381


Table: 5.1039 Turkey RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ....................................................................381

Wine....................................................................................................................................................................381
Table: 5.1040 Turkey Wine: volume retail sales by sector 2003-2009 ............................................................................................................381

Spirits ..................................................................................................................................................................382
Table: 5.1041 Turkey Spirits: volume retail sales by sector 2003-2009 ..........................................................................................................382

Ukraine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 383
Socio-economic Parameters ..................................................................................................................................383
Table: 5.1042 Ukraine: Selected socio-economic parameters 2003-2009 ......................................................................................................383
Table: 5.1043 Ukraine: Cost of living indicators 2003-2009............................................................................................................................383

Hot Drinks ...........................................................................................................................................................384


Table: 5.1044 Ukraine Hot Drinks: volume retail sales by sector 2003-2009.................................................................................................384
Table: 5.1045 Ukraine Hot Drinks: volume foodservice sales by sector 2003-2009.......................................................................................384
Table: 5.1046 Ukraine Hot Drinks: leading retail manufacturer shares 2009................................................................................................384

Coffee..................................................................................................................................................................384
Table: 5.1047 Ukraine Coffee: volume retail sales by sector 2003-2009 ........................................................................................................384

Tea ......................................................................................................................................................................384
Table: 5.1048 Ukraine Tea: volume retail sales by sector 2003-2009.............................................................................................................384

Other Hot Drinks ..................................................................................................................................................385


Table: 5.1049 Ukraine Other Hot Drinks: volume retail sales by sector 2003-2009.......................................................................................385

Soft Drinks ...........................................................................................................................................................385


Table: 5.1050 Ukraine Soft Drinks: volume retail sales by sector 2003-2009.................................................................................................385
Table: 5.1051 Ukraine Soft Drinks: volume foodservice sales by sector 2003-2009.......................................................................................385
Table: 5.1052 Ukraine Soft Drinks: leading retail manufacturer shares 2009 ...............................................................................................385

Carbonates...........................................................................................................................................................386
Table: 5.1053 Ukraine Carbonates: volume retail sales by sector 2003-2009 ................................................................................................386

Fruit/Vegetable Juices...........................................................................................................................................386
Table: 5.1054 Ukraine Fruit/Vegetable Juices: volume retail sales by sector 2003-2009...............................................................................386

Bottled Water.......................................................................................................................................................386
Table: 5.1055 Ukraine Bottled Water: volume retail sales by sector 2003-2009............................................................................................386

Functional Drinks.................................................................................................................................................386
Table: 5.1056 Ukraine Functional Drinks: volume retail sales by sector 2003-2009 .....................................................................................386

Alcoholic Drinks ...................................................................................................................................................386


Table: 5.1057 Ukraine Alcoholic Drinks: volume retail sales by sector 2003-2009........................................................................................386
Table: 5.1058 Ukraine Alcoholic Drinks: volume foodservice sales by sector 2003-2009..............................................................................387
Table: 5.1059 Ukraine Alcoholic Drinks: leading retail manufacturer shares 2009.......................................................................................387

Beer ....................................................................................................................................................................387
Table: 5.1060 Ukraine Beer: volume retail sales by sector 2003-2009...........................................................................................................387

RTDs/High-Strength Premixes ...............................................................................................................................387


Table: 5.1061 Ukraine RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ..................................................................387

Wine....................................................................................................................................................................387
Table: 5.1062 Ukraine Wine: volume retail sales by sector 2003-2009 ..........................................................................................................387

Spirits ..................................................................................................................................................................388
Table: 5.1063 Ukraine Spirits: volume retail sales by sector 2003-2009 ........................................................................................................388

United Kingdom . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 389


Socio-economic Parameters ..................................................................................................................................389
Table: 5.1064 United Kingdom: Selected socio-economic parameters 2003-2009 ........................................................................................389
Table: 5.1065 United Kingdom: Cost of living indicators 2003-2009 .............................................................................................................389

Hot Drinks ...........................................................................................................................................................390


Table: 5.1066 United Kingdom Hot Drinks: volume retail sales by sector 2003-2009...................................................................................390
Table: 5.1067 United Kingdom Hot Drinks: volume foodservice sales by sector 2003-2009.........................................................................390
Table: 5.1068 United Kingdom Hot Drinks: leading retail manufacturer shares 2009..................................................................................390

Coffee..................................................................................................................................................................390
Table: 5.1069 United Kingdom Coffee: volume retail sales by sector 2003-2009 ..........................................................................................390

Tea ......................................................................................................................................................................390
Table: 5.1070 United Kingdom Tea: volume retail sales by sector 2003-2009 ..............................................................................................390

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xxxi

Contents

Table: 5.1024 Turkey Hot Drinks: leading retail manufacturer shares 2009..................................................................................................378

Coffee..................................................................................................................................................................378

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Other Hot Drinks ..................................................................................................................................................391


Table: 5.1071 United Kingdom Other Hot Drinks: volume retail sales by sector 2003-2009 ........................................................................391

Soft Drinks ...........................................................................................................................................................391


Table: 5.1072 United Kingdom Soft Drinks: volume retail sales by sector 2003-2009 ..................................................................................391
Table: 5.1073 United Kingdom Soft Drinks: volume foodservice sales by sector 2003-2009 ........................................................................391
Table: 5.1074 United Kingdom Soft Drinks: leading retail manufacturer shares 2009 .................................................................................391

Carbonates...........................................................................................................................................................392
Table: 5.1075 United Kingdom Carbonates: volume retail sales by sector 2003-2009..................................................................................392

Fruit/Vegetable Juices...........................................................................................................................................392
Table: 5.1076 United Kingdom Fruit/Vegetable Juices: volume retail sales by sector 2003-2009.................................................................392

Bottled Water.......................................................................................................................................................392
Table: 5.1077 United Kingdom Bottled Water: volume retail sales by sector 2003-2009..............................................................................392

Functional Drinks.................................................................................................................................................392
Table: 5.1078 United Kingdom Functional Drinks: volume retail sales by sector 2003-2009 .......................................................................392

Alcoholic Drinks ...................................................................................................................................................392


Table: 5.1079 United Kingdom Alcoholic Drinks: volume retail sales by sector 2003-2009..........................................................................392
Table: 5.1080 United Kingdom Alcoholic Drinks: volume foodservice sales by sector 2003-2009................................................................393
Table: 5.1081 United Kingdom Alcoholic Drinks: leading retail manufacturer shares 2009.........................................................................393

Beer ....................................................................................................................................................................393
Table: 5.1082 United Kingdom Beer: volume retail sales by sector 2003-2009.............................................................................................393

RTDs/High-Strength Premixes ...............................................................................................................................393


Table: 5.1083 United Kingdom RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ....................................................393

Wine....................................................................................................................................................................393
Table: 5.1084 United Kingdom Wine: volume retail sales by sector 2003-2009 ............................................................................................393

Spirits ..................................................................................................................................................................394
Table: 5.1085 United Kingdom Spirits: volume retail sales by sector 2003-2009 ..........................................................................................394

USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 395
Socio-economic Parameters ..................................................................................................................................395
Table: 5.1086 USA: Selected socio-economic parameters 2003-2009.............................................................................................................395
Table: 5.1087 USA: Cost of living indicators 2003-2009 ..................................................................................................................................395

Hot Drinks ...........................................................................................................................................................396


Table: 5.1088 USA Hot Drinks: volume retail sales by sector 2003-2009 .......................................................................................................396
Table: 5.1089 USA Hot Drinks: volume foodservice sales by sector 2003-2009 .............................................................................................396
Table: 5.1090 USA Hot Drinks: leading retail manufacturer shares 2009 ......................................................................................................396

Coffee..................................................................................................................................................................396
Table: 5.1091 USA Coffee: volume retail sales by sector 2003-2009...............................................................................................................396

Tea ......................................................................................................................................................................396
Table: 5.1092 USA Tea: volume retail sales by sector 2003-2009 ...................................................................................................................396

Other Hot Drinks ..................................................................................................................................................397


Table: 5.1093 USA Other Hot Drinks: volume retail sales by sector 2003-2009 .............................................................................................397

Soft Drinks ...........................................................................................................................................................397


Table: 5.1094 USA Soft Drinks: volume retail sales by sector 2003-2009 .......................................................................................................397
Table: 5.1095 USA Soft Drinks: volume foodservice sales by sector 2003-2009 .............................................................................................397
Table: 5.1096 USA Soft Drinks: leading retail manufacturer shares 2009 ......................................................................................................397

Carbonates...........................................................................................................................................................398
Table: 5.1097 USA Carbonates: volume retail sales by sector 2003-2009.......................................................................................................398

Fruit/Vegetable Juices...........................................................................................................................................398
Table: 5.1098 USA Fruit/Vegetable Juices: volume retail sales by sector 2003-2009 .....................................................................................398

Bottled Water.......................................................................................................................................................398
Table: 5.1099 USA Bottled Water: volume retail sales by sector 2003-2009 ..................................................................................................398

Functional Drinks.................................................................................................................................................398
Table: 5.1100 USA Functional Drinks: volume retail sales by sector 2003-2009............................................................................................398

Alcoholic Drinks ...................................................................................................................................................398


Table: 5.1101 USA Alcoholic Drinks: volume retail sales by sector 2003-2009 ..............................................................................................398
Table: 5.1102 USA Alcoholic Drinks: volume foodservice sales by sector 2003-2009 ....................................................................................399
Table: 5.1103 USA Alcoholic Drinks: leading retail manufacturer shares 2009 .............................................................................................399

Beer ....................................................................................................................................................................399
Table: 5.1104 USA Beer: volume retail sales by sector 2003-2009..................................................................................................................399

RTDs/High-Strength Premixes ...............................................................................................................................399


Table: 5.1105 USA RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 .........................................................................399

Wine....................................................................................................................................................................399
Table: 5.1106 USA Wine: volume retail sales by sector 2003-2009.................................................................................................................399

Spirits ..................................................................................................................................................................400
Table: 5.1107 USA Spirits: volume retail sales by sector 2003-2009 ...............................................................................................................400

Venezuela . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 401
Socio-economic Parameters ..................................................................................................................................401
Table: 5.1108 Venezuela: Selected socio-economic parameters 2003-2009 ..................................................................................................401
Table: 5.1109 Venezuela: Cost of living indicators 2003-2009........................................................................................................................401

Hot Drinks ...........................................................................................................................................................402


Table: 5.1110 Venezuela Hot Drinks: volume retail sales by sector 2003-2009.............................................................................................402
Table: 5.1111 Venezuela Hot Drinks: volume foodservice sales by sector 2003-2009...................................................................................402
Table: 5.1112 Venezuela Hot Drinks: leading retail manufacturer shares 2009............................................................................................402

Coffee..................................................................................................................................................................402
Table: 5.1113 Venezuela Coffee: volume retail sales by sector 2003-2009 ....................................................................................................402

Tea ......................................................................................................................................................................402
Table: 5.1114 Venezuela Tea: volume retail sales by sector 2003-2009.........................................................................................................402

Other Hot Drinks ..................................................................................................................................................403


Table: 5.1115 Venezuela Other Hot Drinks: volume retail sales by sector 2003-2009...................................................................................403

Soft Drinks ...........................................................................................................................................................403


Table: 5.1116 Venezuela Soft Drinks: volume retail sales by sector 2003-2009.............................................................................................403
Table: 5.1117 Venezuela Soft Drinks: volume foodservice sales by sector 2003-2009...................................................................................403

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Table of Contents

Table: 5.1119 Venezuela Carbonates: volume retail sales by sector 2003-2009 ............................................................................................404

Fruit/Vegetable Juices...........................................................................................................................................404
Table: 5.1120 Venezuela Fruit/Vegetable Juices: volume retail sales by sector 2003-2009...........................................................................404

Bottled Water.......................................................................................................................................................404
Table: 5.1121 Venezuela Bottled Water: volume retail sales by sector 2003-2009........................................................................................404

Functional Drinks.................................................................................................................................................404
Table: 5.1122 Venezuela Functional Drinks: volume retail sales by sector 2003-2009 .................................................................................404

Alcoholic Drinks ...................................................................................................................................................404


Table: 5.1123 Venezuela Alcoholic Drinks: volume retail sales by sector 2003-2009 ....................................................................................404
Table: 5.1124 Venezuela Alcoholic Drinks: volume foodservice sales by sector 2003-2009..........................................................................405
Table: 5.1125 Venezuela Alcoholic Drinks: leading retail manufacturer shares 2009...................................................................................405

Beer ....................................................................................................................................................................405
Table: 5.1126 Venezuela Beer: volume retail sales by sector 2003-2009 .......................................................................................................405

RTDs/High-Strength Premixes ...............................................................................................................................405


Table: 5.1127 Venezuela RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009 ..............................................................405

Wine....................................................................................................................................................................405
Table: 5.1128 Venezuela Wine: volume retail sales by sector 2003-2009 ......................................................................................................405

Spirits ..................................................................................................................................................................406
Table: 5.1129 Venezuela Spirits: volume retail sales by sector 2003-2009 ....................................................................................................406

Vietnam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 407
Socio-economic Parameters ..................................................................................................................................407
Table: 5.1130 Vietnam: Selected socio-economic parameters 2003-2009 .....................................................................................................407
Table: 5.1131 Vietnam: Cost of living indicators 2003-2009...........................................................................................................................407

Hot Drinks ...........................................................................................................................................................408


Table: 5.1132 Vietnam Hot Drinks: volume retail sales by sector 2003-2009 ................................................................................................408
Table: 5.1133 Vietnam Hot Drinks: volume foodservice sales by sector 2003-2009......................................................................................408
Table: 5.1134 Vietnam Hot Drinks: leading retail manufacturer shares 2009...............................................................................................408

Coffee..................................................................................................................................................................408
Table: 5.1135 Vietnam Coffee: volume retail sales by sector 2003-2009 .......................................................................................................408

Tea ......................................................................................................................................................................408
Table: 5.1136 Vietnam Tea: volume retail sales by sector 2003-2009............................................................................................................408

Other Hot Drinks ..................................................................................................................................................409


Table: 5.1137 Vietnam Other Hot Drinks: volume retail sales by sector 2003-2009......................................................................................409

Soft Drinks ...........................................................................................................................................................409


Table: 5.1138 Vietnam Soft Drinks: volume retail sales by sector 2003-2009................................................................................................409
Table: 5.1139 Vietnam Soft Drinks: volume foodservice sales by sector 2003-2009......................................................................................409
Table: 5.1140 Vietnam Soft Drinks: leading retail manufacturer shares 2009...............................................................................................409

Carbonates...........................................................................................................................................................410
Table: 5.1141 Vietnam Carbonates: volume retail sales by sector 2003-2009 ...............................................................................................410

Fruit/Vegetable Juices...........................................................................................................................................410
Table: 5.1142 Vietnam Fruit/Vegetable Juices: volume retail sales by sector 2003-2009..............................................................................410

Bottled Water.......................................................................................................................................................410
Table: 5.1143 Vietnam Bottled Water: volume retail sales by sector 2003-2009 ...........................................................................................410

Functional Drinks.................................................................................................................................................410
Table: 5.1144 Vietnam Functional Drinks: volume retail sales by sector 2003-2009 ....................................................................................410

Asian Speciality Drinks .........................................................................................................................................410


Table: 5.1145 Vietnam Asian Speciality Drinks: volume retail sales by sector 2003-2009.............................................................................410

Alcoholic Drinks ...................................................................................................................................................411


Table: 5.1146 Vietnam Alcoholic Drinks: volume retail sales by sector 2003-2009 .......................................................................................411
Table: 5.1147 Vietnam Alcoholic Drinks: volume foodservice sales by sector 2003-2009.............................................................................411
Table: 5.1148 Vietnam Alcoholic Drinks: leading retail manufacturer shares 2009......................................................................................411

Beer ....................................................................................................................................................................411
Table: 5.1149 Vietnam Beer: volume retail sales by sector 2003-2009 ..........................................................................................................411

Wine....................................................................................................................................................................412
Table: 5.1150 Vietnam Wine: volume retail sales by sector 2003-2009 .........................................................................................................412

Spirits ..................................................................................................................................................................412
Table: 5.1151 Vietnam Spirits: volume retail sales by sector 2003-2009 .......................................................................................................412

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xxxiii

Contents

Table: 5.1118 Venezuela Soft Drinks: leading retail manufacturer shares 2009 ...........................................................................................403

Carbonates...........................................................................................................................................................404

Section one Introduction Scope of the Book

Introduction
Scope of the Book
Who Drinks What: Identifying International Drinks Consumption Trends, now in its second edition, presents a
wealth of up-to-date statistical information on alcoholic, soft and hot drinks consumption across 52
countries worldwide. The book aims to provide insight into the relative importance of 12 hot, soft, and
alcoholic drinks sectors within each nation and includes detailed data on key socio-economic parameters,
relevant lifestyle indicators, volume and value market data, per capita consumption trends, and leading
manufacturer shares for hot drinks, soft drinks, and alcoholic drinks.

1
Section One

The data contained in this publication are presented in spreadsheet form and arranged in four sections
covering socio-economic parameters, cross-country comparisons, comparative world rankings, and
country-specific trends.
Data in this book are presented in both volume and value terms and are organized in such a way as to
facilitate comparisons and the easy identification of trends and developments. Value data are presented in
US dollars in comparative tables or in national currencies in country-specific sections. Exchange rates used
for converting national currencies are shown in the following table.

Exchange rates against US$ 20032009

Table: 1.1

National currency per US$


Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Kingdom
USA
Venezuela
Vietnam

ARS per US dollar


A$ per US$
EUR per US$
EUR per US$
R$ per US$
BGN per US dollar
C$ per US$
CLP per US dollar
RMB per US$
Col$ per US$
CZK per US dollar
DKr per US$
E per US$
EUR per US$
EUR per US$
EUR per US$
EUR per US$
HK$ per US$
HuF per US$
Rs per US$
Rp per US$
EUR per US$
NIS per US$
EUR per US$
per US$
RM per US$
MX$ per US$
Dh per US$
EUR per US$
NZ$ per US$
NKr per US$
Ps per US$
PLN per US$
EUR per US$
RON per US$
RUB per US dollar
SR per US$
S$ per US$
EUR per US$
R per US$
Won per US$
EUR per US$
SEK per US$
CHF per US$
NT$ per US$
Bt per US$
TL per US$
UAH per US dollar
per US$
US$ per US$
BsF per US$
VND per US$

2003

2004

2005

2006

2007

2008

2009

2.90
1.54
0.89
0.89
3.08
1.73
1.40
691.40
8.28
2,877.65
28.21
6.58
5.85
0.89
0.89
0.89
0.89
7.79
224.31
46.58
8,581.06
0.89
4.55
0.89
115.93
3.80
10.79
9.57
0.89
1.72
7.08
54.20
3.89
0.89
3.32
30.69
3.75
1.74
0.89
7.56
1,191.61
0.89
8.09
1.35
34.42
41.48
1.50
5.33
0.61
1.00
1.61
15,509.58

2.92
1.36
0.81
0.81
2.93
1.58
1.30
609.53
8.28
2,628.61
25.70
5.99
6.20
0.81
0.81
0.81
0.81
7.79
202.75
45.32
8,925.22
0.81
4.48
0.81
108.19
3.80
11.29
8.87
0.81
1.51
6.74
56.04
3.66
0.81
3.26
28.81
3.75
1.69
0.81
6.46
1,145.32
0.81
7.35
1.24
33.43
40.22
1.43
5.32
0.55
1.00
1.89
15,746.00

2.90
1.31
0.80
0.80
2.43
1.57
1.21
559.77
8.19
2,320.83
23.96
6.00
5.78
0.80
0.80
0.80
0.80
7.78
199.58
44.10
9,707.48
0.80
4.49
0.80
110.22
3.79
10.90
8.87
0.80
1.42
6.44
55.09
3.24
0.80
2.91
28.28
3.75
1.66
0.80
6.36
1,024.12
0.80
7.47
1.25
32.18
40.22
1.35
5.12
0.55
1.00
2.09
15,858.92

3.05
1.33
0.80
0.80
2.18
1.56
1.13
530.28
7.97
2,361.14
22.60
5.94
5.73
0.80
0.80
0.80
0.80
7.77
210.39
45.31
9,162.82
0.80
4.46
0.80
116.30
3.67
10.90
8.80
0.80
1.54
6.41
51.31
3.10
0.80
2.81
27.19
3.75
1.59
0.80
6.77
954.79
0.80
7.38
1.25
32.53
37.88
1.44
5.05
0.54
1.00
2.15
15,994.25

3.10
1.20
0.73
0.73
1.95
1.43
1.07
522.46
7.61
2,078.29
20.29
5.44
5.64
0.73
0.73
0.73
0.73
7.80
183.63
41.35
9,140.33
0.73
4.11
0.73
117.75
3.44
10.93
8.19
0.73
1.36
5.86
46.15
2.77
0.73
2.44
25.58
3.75
1.51
0.73
7.05
929.26
0.73
6.76
1.20
32.84
34.52
1.31
5.05
0.50
1.00
2.15
16,105.13

3.15
1.19
0.68
0.68
1.83
1.34
1.07
522.46
6.95
1,967.71
17.07
5.10
5.44
0.68
0.68
0.68
0.68
7.79
172.11
43.51
9,687.55
0.68
3.59
0.68
103.38
3.34
11.13
7.75
0.68
1.42
5.64
44.32
2.41
0.68
2.52
24.85
3.75
1.41
0.68
8.26
1,100.49
0.68
6.59
1.08
31.53
33.31
1.30
5.27
0.54
1.00
2.15
16,302.02

3.73
1.28
0.72
0.72
2.00
1.41
1.14
560.86
6.83
2,166.79
19.07
5.36
5.55
0.72
0.72
0.72
0.72
7.75
202.34
48.41
10,407.82
0.72
3.93
0.72
93.52
3.52
13.51
8.06
0.72
1.60
6.29
47.68
3.12
0.72
3.05
31.76
3.75
1.45
0.72
8.43
1,278.44
0.72
7.65
1.09
33.06
34.29
1.56
7.79
0.64
1.00
2.15
17,063.30

Source: International Monetary Fund (IMF)/Euromonitor International research

www.euromonitor.com

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Following this introductory section, Who Drinks What: Identifying International Drinks Consumption
Trends contains four main data sections, as follows:

Section Two: Socio-Economic Parameters


This section provides some context to the drinks consumption datasets by presenting those background
parameters that are relevant to a nations drinking patterns such as the economy and standard of living.
These include population, GDP, inflation and exchange rates, employment, disposable income, consumer
expenditure, consumer prices and costs, and household characteristics.

Section Three: World Drinks Consumption Trends


Data are presented in comparable units within 45 statistical tabulations grouped under 15 drinks market
and sector headings. This allows for the easy identification of trends and quick comparisons across
countries. Each table presents comparative statistics for the time series 2003-2009 or for the latest year for
which data are available.

Section Four: World Drinks Consumption Rankings


The standardization of units allows for the unique compilation of a series of drinks consumption rankings
showing the relative position of each of the 52 countries. Rankings have been put together for around
two-thirds of the 45 statistical tabulations.

Section Five: Country Snapshots


Using the same standardized approach followed in Sections Two and Three, this section deals with each of
the 52 countries in turn, presenting socio-economic, lifestyle and drinks consumption data under a series of
standard headings. This allows for a review of drinks consumption datasets at national level.
Quality and availability of data vary considerably country by country. Where possible, therefore,
Euromonitor International has sought to overcome any shortfalls by providing informed estimates based
on country knowledge combined with government statistics.

Definitions
Hot drinks
The aggregation of coffee, tea and other hot drinks.

Coffee
The combination of fresh and instant coffee.

Tea
Tea types and consumption habits differ greatly as a result, Western countries will focus more upon
black tea, whereas Asian countries (Japan, China, Korea, but also India, Thailand, Vietnam, Malaysia
and Indonesia) will focus more upon green and flavoured varieties. The three main categories of tea
are black, green, and oolong. Within each of these categories there are many varieties. Green teas, Black
teas and Oolong teas come from the same tea plant species, the difference being the processing of tea.
Black tea undergoes several hours of oxidation during preparation (accelerated by heat and humidity)
whereas Oolong tea is partially fermented and Green tea is steamed to stop oxidation.

Other hot drinks


All flavour-, malt- or plant-based powders, granules, blocks or tablets mixed with milk or water. The
packaging usually recommends either milk or water, but consumers do not always follow this for
different reasons, i.e. dietary or cultural requirements. These products can be consumed hot or cold.
The packaging often contains recommendations regarding this as well, but these are not always
followed. Only products other than tea and coffee are included. Note: Ready-to-drink flavoured milk
drinks are not included.

Soft drinks
This is the aggregation of carbonates, fruit juice, bottled water, sports drinks, energy drinks, elixirs, RTD
tea, RTD coffee and Asian speciality drinks. Only off-trade sales of soft drinks are included in health and
wellness beverages.

Carbonates
This is the combination of cola and non-cola carbonates.

Fruit/vegetable juices
This comprises 100% juice, nectars, juice drinks and fruit flavoured drinks.

Bottled water
The term bottled water includes sparkling water, spring water and purified/table water.

Euromonitor International Ltd 2011

Section one Introduction Country Coverage

Functional drinks
All drinks, carbonated or still, which are either sport, energy or elixir drinks.

Asian speciality drinks


This comprises Asian still RTD tea, juice drinks, cereal/pulse and other Asian speciality drinks. Note that
Asian still RTD tea and Asian juice drinks are also included in the sectors RTD tea and Fruit/vegetable
juice. The total for soft drinks does not double count these figures.

Alcoholic drinks
This is the aggregation of beer, cider/perry, RTDs/High-strength premixes, wine and spirits.

Beer
An alcoholic drink usually brewed from malt, sugar, hops and water and fermented with yeast. Some
beers are made by fermenting a cereal, especially barley, and therefore not flavoured by hops. Alcohol
content for beer is varied anything up to and over 14% abv (alcohol by volume), although 3.5%-5% is
most common. Beer is often loosely classified by the nature in which it is made:

Top fermented (ie ales, bitters, wheat beers, stouts, porters etc)

Section One

Bottom fermented (ie all lagers)


Note: pre-mixed beers such as beer/lemonade, beer/whisky or beer/tequila mixtures are excluded from the
data. These are included in flavoured alcoholic beverages (FABs).

RTDs/high-strength premixes
This the combination of RTD and high-strength premixes.

Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and
non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% abv bracket while
fortified wine ranges from 14-23% abv. For this study low and non-alcoholic wine is also included in the
data (attributed to each sector as appropriate).

Spirits
This is the aggregation of whisk(e)y, brandy and Cognac, white spirits, rum, tequila, liqueurs and other
spirits.

Country Coverage
Who Drinks What: Identifying International Drinks Consumption Trends includes a total of 52 countries
around the world as follows:

www.euromonitor.com

Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Kingdom
USA
Venezuela
Vietnam

Sources and Methodology


Who Drinks What: Identifying International Drinks Consumption Trends is based on an extensive ongoing
programme of research into alcoholic, soft and hot drinks markets around the world. A team of researchers
with extensive country-specific knowledge was employed both in the relevant countries as well as in London.
Research was conducted using a combination of both international and national sources in order to achieve
the best and most accurate coverage of datasets.
The principal sources used are as follows:
National organizations in each country, including the following:
National statistical offices
National drinks trade associations
International organizations, including the following:
United Nations Food and Agriculture Organization (FAOSTAT)
Other sources:
National drinks trade press
Trade interviews with key drinks industry operators and players
On completion of the research phase, findings were thoroughly examined. Tables were standardized for
inclusion in the cross-country comparable database. In order to ensure international comparability,
definitions were authenticated, supplementary research was conducted as necessary and at times broader
breakdowns were applied in order to ensure complete accuracy and comparability. This process ensures
that, as far as possible, there is international comparability across the database.

Disclaimer
The compilation of a reference volume of this type involves extracting complex statistical data from
numerous sources in different languages. The editors have made every effort to ensure accuracy but the
publishers cannot be held responsible for any errors that may have occurred.

Euromonitor International Ltd 2011

Section three World drinks consumption trends Hot Drinks

Hot drinks: per capita volume retail sales by sector 2009

Table: 3.2

Grams per capita


Tea
171.0
645.9
274.2
126.4
12.4
85.5
412.9
566.2
192.1
14.4
369.8
124.9
970.7
191.6
195.2
610.5
22.6
155.9
225.8
208.3
355.7
2,236.8
180.5
108.5
767.0
199.2
14.3
1,089.8
588.8
851.6
211.0
17.5
1,033.8
53.0
57.5
1,211.0
663.9
222.2
312.9
627.4
89.6
87.9
361.4
388.8
160.8
34.1
1,768.8
506.8
1,889.9
125.5
18.9
128.6

Other
hot
drinks
6,214.2
883.9
684.5
342.4
1,236.7
68.1
332.1
885.2
774.0
2,344.3
464.1
372.2
37.0
564.9
979.7
669.1
176.4
569.2
671.1
82.1
307.5
198.9
768.9
337.6
103.2
1,979.4
570.4
32.9
215.8
695.6
624.9
411.7
308.5
867.1
18.0
51.5
56.1
1,275.4
702.2
489.1
40.6
1,281.8
550.8
841.9
314.8
357.8
56.9
50.6
486.5
89.3
913.5
116.5

Source: Euromonitor International from Trade Sources

www.euromonitor.com

41

3
World drinks consumption trends

Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Kingdom
USA
Venezuela
Vietnam

Coffee
713.5
1,024.4
5,029.5
4,025.1
3,077.1
1,532.4
1,822.8
308.0
23.4
1,286.4
2,308.2
4,823.5
70.6
8,482.8
2,932.6
4,863.7
1,692.3
504.6
3,249.5
33.2
366.6
692.8
1,001.0
2,519.2
804.8
764.3
513.9
307.5
4,984.8
780.4
6,608.4
424.5
2,848.6
1,066.1
1,467.2
732.9
747.8
1,468.7
2,403.4
96.8
929.6
1,526.5
6,329.2
3,391.4
234.1
1,344.7
291.5
714.7
940.5
2,232.6
1,240.2
303.6

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Soft drinks: volume foodservice/on-trade sales 2003-2009

Table: 3.15

million litres/% change/Litres per capita

Argentina
Australia
Austria
Belgium
Brazil
Bulgaria
Canada
Chile
China
Colombia
Czech Republic
Denmark
Egypt
Finland
France
Germany
Greece
Hong Kong, China
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Malaysia
Mexico
Morocco
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Romania
Russia
Saudi Arabia
Singapore
Slovakia
South Africa
South Korea
Spain
Sweden
Switzerland
Taiwan
Thailand
Turkey
Ukraine
United Kingdom
USA
Venezuela
Vietnam

2003
510.2
410.5
475.1
721.5
2,658.5
246.5
1,275.5
264.0
3,503.3
702.2
374.3
134.9
627.7
107.5
1,394.7
4,525.6
532.1
138.2
208.7
1,250.0
1,004.6
110.7
212.5
3,486.9
1,597.4
208.0
4,687.0
76.9
432.4
84.5
129.4
1,223.0
475.8
718.4
276.0
304.6
665.5
136.4
107.1
649.1
392.0
2,988.3
211.1
568.4
438.3
2,019.0
3,229.6
259.3
1,459.5
22,897.3
282.9
322.8

2004
595.2
422.1
451.3
715.4
2,972.4
267.1
1,268.0
261.6
3,806.7
733.1
395.1
130.4
671.8
109.6
1,376.4
4,436.8
542.7
144.6
231.7
1,442.0
1,090.6
110.6
221.3
3,252.1
1,621.9
217.9
4,959.4
83.2
443.8
88.5
129.1
1,296.0
475.6
735.6
316.0
348.2
707.7
140.0
115.2
702.1
405.8
2,968.5
199.4
560.2
451.7
2,133.9
3,510.4
297.7
1,528.7
23,427.0
361.8
341.1

2005
654.3
433.9
438.8
715.8
3,037.3
289.5
1,268.3
279.0
4,110.7
763.5
420.3
132.5
717.2
112.3
1,373.4
4,388.8
564.9
149.1
252.6
1,484.5
1,165.4
110.6
230.2
3,205.1
1,624.3
228.7
5,175.1
87.0
455.4
91.1
129.8
1,360.5
497.5
710.2
334.3
392.0
752.6
145.7
122.4
766.9
394.7
3,031.6
203.7
571.0
456.4
2,247.6
3,850.4
352.4
1,573.5
24,254.9
375.6
370.5

2006
713.9
450.7
437.8
719.7
3,211.6
314.5
1,265.0
297.4
4,406.5
794.5
443.7
140.7
769.2
116.4
1,382.6
4,374.7
590.1
153.2
284.1
1,593.9
1,201.4
110.5
219.7
3,257.9
1,609.2
240.5
5,533.9
91.8
468.3
94.2
132.3
1,407.2
553.0
700.5
358.9
430.7
802.5
154.0
127.2
826.0
391.0
3,138.1
221.2
576.6
458.0
2,368.3
4,416.3
414.9
1,655.1
25,600.1
399.4
411.6

2007
780.0
455.7
437.0
713.3
3,431.3
350.9
1,267.3
312.7
4,730.6
822.0
455.3
145.5
833.9
120.4
1,377.4
4,356.4
611.4
157.0
343.5
1,778.2
1,260.6
110.7
222.9
3,300.5
1,608.9
253.5
5,768.8
96.6
480.0
96.8
135.3
1,493.0
604.2
701.6
401.4
473.5
850.5
163.9
131.6
890.6
388.2
3,209.4
205.0
584.2
457.8
2,496.3
5,095.8
503.6
1,664.9
26,871.0
460.4
467.2

2008
813.1
460.6
435.6
702.8
3,593.3
379.4
1,265.6
322.7
5,071.3
848.7
462.7
144.0
890.9
117.9
1,352.9
4,190.1
641.4
160.5
354.6
2,063.8
1,327.0
106.6
232.1
3,223.0
1,601.6
267.2
5,940.8
102.1
490.9
99.1
134.1
1,563.3
625.1
649.0
420.8
497.9
898.2
173.9
136.3
931.2
391.1
3,130.0
206.5
584.8
458.2
2,557.4
5,443.6
482.6
1,596.2
27,387.8
471.6
555.1

2009
792.6
466.0
433.3
695.4
3,744.6
369.5
1,241.0
326.3
5,403.1
875.0
446.7
140.8
961.3
115.4
1,337.8
4,035.6
651.1
163.0
344.8
2,439.9
1,396.0
101.5
227.5
3,086.4
1,577.8
278.2
5,908.3
107.8
501.4
99.1
127.8
1,601.0
621.2
627.7
406.2
423.6
946.7
180.1
132.1
974.3
395.4
2,831.1
187.6
585.3
451.3
2,657.0
5,904.3
405.3
1,582.0
27,636.0
472.0
643.9

% change
20032009
55.3
13.5
-8.8
-3.6
40.9
49.9
-2.7
23.6
54.2
24.6
19.3
4.4
53.2
7.3
-4.1
-10.8
22.4
17.9
65.2
95.2
39.0
-8.3
7.0
-11.5
-1.2
33.7
26.1
40.1
15.9
17.2
-1.2
30.9
30.6
-12.6
47.2
39.1
42.2
32.1
23.4
50.1
0.9
-5.3
-11.1
3.0
3.0
31.6
82.8
56.3
8.4
20.7
66.8
99.5

Per
capita
volume
2009
(Litres
per
capita)
792.6
466.0
433.3
695.4
3,744.6
369.5
1,241.0
326.3
5,403.1
875.0
446.7
140.8
961.3
115.4
1,337.8
4,035.6
651.1
163.0
344.8
2,439.9
1,396.0
101.5
227.5
3,086.4
1,577.8
278.2
5,908.3
107.8
501.4
99.1
127.8
1,601.0
621.2
627.7
406.2
423.6
946.7
180.1
132.1
974.3
395.4
2,831.1
187.6
585.3
451.3
2,657.0
5,904.3
405.3
1,582.0
27,636.0
472.0
643.9

Source: Euromonitor International from Trade Sources

54

Euromonitor International Ltd 2011

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Hot Drinks

Hot drinks: countries ranked by per capita volume


foodservice sales 2009

Hot Drinks
Hot drinks: countries ranked by per capita volume
retail sales 2009

Table: 4.1

Grams per capita

Table: 4.2

Grams per capita


Rank

Country

2009

Portugal

1,814.1

Rank

Country

2009

Norway

1,793.1

Finland

9,239.4

Spain

1,778.6

Norway

7,444.3

Sweden

1,665.9

Sweden

7,241.4

Netherlands

1,576.7

Argentina

7,098.8

Australia

1,565.9

Germany

6,143.3

Singapore

1,535.7

Austria

5,988.1

Denmark

1,508.7

Netherlands

5,789.4

Turkey

1,360.1

Denmark

5,320.6

10

Finland

1,341.8

Switzerland

4,622.1

11

Canada

1,284.8

10

Belgium

4,493.9

12

Hong Kong, China

1,265.7

11

Brazil

4,326.2

13

Brazil

1,192.5

12

Poland

4,190.8

14

Belgium

1,065.8

13

Hungary

4,146.4

15

Japan

953.0

14

France

4,107.4

16

Germany

949.0

15

Colombia

3,645.1

17

Greece

940.7

16

Slovakia

3,418.4

18

Malaysia

871.4

17

United Kingdom

3,316.9

19

Italy

856.1

18

Czech Republic

3,142.2

20

Switzerland

839.7

19

Ireland

3,128.5

21

New Zealand

788.2

20

Singapore

2,966.3

22

Austria

763.3

21

Italy

2,965.3

23

France

693.0

22

Malaysia

2,942.9

24

United Kingdom

683.7

23

Spain

2,896.2

25

USA

682.2

24

Canada

2,567.9

26

Ireland

668.8

25

Australia

2,554.2

27

Israel

645.2

26

USA

2,447.3

28

Bulgaria

638.1

27

New Zealand

2,327.6

29

Romania

525.0

28

Venezuela

2,172.6

30

Vietnam

453.4

29

Turkey

2,117.2

31

Venezuela

447.5

30

Russia

1,995.4

32

Taiwan

431.9

31

Portugal

1,986.2

33

Saudi Arabia

367.8

32

Israel

1,950.4

34

South Africa

257.8

33

Greece

1,891.3

35

Thailand

248.8

34

Chile

1,759.5

36

Russia

236.0

35

Thailand

1,736.6

37

Poland

230.6

36

Bulgaria

1,686.0

38

Argentina

229.7

37

Japan

1,674.9

39

Indonesia

221.0

38

Romania

1,542.7

40

Czech Republic

209.9

39

Saudi Arabia

1,467.9

41

South Korea

203.3

40

Morocco

1,430.2

42

Slovakia

134.6

41

Ukraine

1,272.1

43

Chile

116.9

42

Hong Kong, China

1,229.8

44

India

98.1

43

South Africa

1,213.4

45

Egypt

89.6

44

Mexico

1,098.6

46

Hungary

89.2

45

Egypt

1,078.3

47

Philippines

82.6

46

South Korea

1,059.9

48

Colombia

80.5

47

Indonesia

1,029.8

49

Mexico

72.9

48

China

989.4

50

Morocco

69.4

49

Philippines

853.7

51

Ukraine

23.5

50

Taiwan

709.7

52

China

51

Vietnam

548.6

Source: Euromonitor International from Trade Sources

52

India

323.5

4.5

Source: Euromonitor International from Trade Sources

86

Euromonitor International Ltd 2011

Who Drinks What: Identifying International Drinks Consumption Trends

Fruit/vegetable juices: countries ranked by per capita


volume foodservice/on-trade sales 2009

Table: 4.13

Litres per capita

2nd edition

Bottled water: countries ranked by per capita volume


retail sales 2009

Table: 4.14

Litres per capita

Rank

Country

2009

Rank

Country

2009

Mexico

13.4

Mexico

145.8

Austria

12.4

Italy

143.2

Saudi Arabia

9.7

France

124.2

Switzerland

9.3

Spain

118.4

USA

7.4

Germany

118.3

Norway

6.9

Czech Republic

114.9

Portugal

5.5

Argentina

104.3

Spain

5.3

Belgium

98.9

Czech Republic

5.2

Hungary

89.8

10

Germany

5.1

10

Switzerland

80.5

11

Singapore

5.0

11

Slovakia

79.7

12

New Zealand

4.8

12

USA

78.2

13

France

4.6

13

Turkey

69.5

14

Belgium

4.4

14

Bulgaria

66.8

15

Bulgaria

4.4

15

Portugal

66.1

16

Netherlands

4.3

16

Austria

64.9

17

Poland

4.1

17

Canada

63.5

18

Chile

4.1

18

Israel

62.9

19

Greece

4.0

19

Poland

59.2

20

Canada

3.7

20

Indonesia

55.5

21

Israel

3.4

21

Romania

50.8

22

Slovakia

3.4

22

Saudi Arabia

47.3

23

Finland

3.2

23

Greece

43.5

24

Hungary

2.9

24

Ireland

41.1

25

Taiwan

2.6

25

United Kingdom

37.9

26

Venezuela

2.5

26

Philippines

36.4

27

Sweden

2.4

27

South Korea

36.1

27

Hong Kong, China

2.4

28

Hong Kong, China

33.0

29

Denmark

2.3

29

Ukraine

27.9

30

Italy

2.1

30

Brazil

25.5

31

Turkey

2.0

31

Japan

21.3

32

Ireland

1.7

32

Australia

21.1

33

United Kingdom

1.6

33

Taiwan

20.3

34

Australia

1.5

34

Denmark

19.7

35

Romania

1.3

35

Netherlands

19.5

36

Japan

1.2

36

Norway

19.4

37

Malaysia

1.1

37

Russia

19.2

38

Ukraine

1.0

38

Sweden

18.0

39

Philippines

1.0

39

Colombia

16.4

40

South Africa

1.0

40

Thailand

16.1

41

South Korea

0.7

41

Venezuela

15.3

42

China

0.5

42

Finland

14.6

43

Morocco

0.5

43

Chile

14.0

44

Russia

0.4

44

Morocco

13.7

45

Brazil

0.4

45

China

12.2

46

Colombia

0.4

46

New Zealand

10.2

47

Argentina

0.2

47

Singapore

7.3

48

Thailand

0.2

48

South Africa

6.5

49

Egypt

0.1

48

Malaysia

6.5

50

Vietnam

0.1

50

Egypt

3.9

51

India

0.1

51

India

2.8

52

Indonesia

0.0

52

Vietnam

2.0

Source: Euromonitor International from Trade Sources

92

Source: Euromonitor International from Trade Sources

Euromonitor International Ltd 2011

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Czech Republic
Socio-economic Parameters
Czech Republic: Selected socio-economic parameters 2003-2009

Table: 5.222

As stated

Total population (national


estimates at January 1st) (000)
Population aged 0-14 (as at
January 1st) (000)
Population aged 15-64 (as at
January 1st) (000)
Population aged 65+ (as at January
1st) (000)
Male population (as at January 1st)
(000)
Female population (as at January
1st) (000)
Per capita trends in total GDP
(US$ per capita)
Real growth in total GDP (national
currencies)(1995 = 100)
Annual rates of inflation (%
growth)
Total employed population as a % of EAP
Per capita trends in annual
disposable income (US$ per capita)
Real growth in total annual
disposable income (national
currencies)(1995 = 100)
Per capita trends in total
consumer expenditure (US$ per
capita)
Real growth in total consumer
expenditure (national currencies)
(1995 = 100)
Per capita trends in consumer
expenditure on non-alcoholic
beverages (US$ per capita)
Real growth in consumer
expenditure on non-alcoholic
beverages (national currencies)
(1995 = 100)
Per capita trends in consumer
expenditure on alcoholic beverages
(US$ per capita)
Real growth in consumer
expenditure on alcoholic
beverages(1995 = 100)
Number of households (000)
Average number of occupants per
household (number)

2003

2004

2005

2006

2007

2008

2009

10,203.3

10,211.5

10,220.6

10,251.1

10,287.2

10,381.1

10,467.5

1,589.8

1,554.5

1,526.9

1,501.3

1,479.5

1,476.9

1,480.0

7,195.5

7,233.8

7,259.0

7,293.4

7,325.2

7,391.4

7,431.4

1,418.0

1,423.2

1,434.6

1,456.4

1,482.4

1,512.8

1,556.2

4,966.7

4,974.7

4,980.9

5,002.6

5,026.2

5,082.9

5,136.4

5,236.6

5,236.7

5,239.7

5,248.4

5,261.0

5,298.2

5,331.2

8,953.8

10,725.7

12,186.1

13,911.8

16,935.1

20,815.5

18,168.8

116.4

121.6

129.3

138.1

146.6

150.3

144.1

0.1
92.2

2.8
91.7

1.8
92.1

2.5
92.8

2.9
94.7

6.4
95.6

1.0
93.3

4,894.6

5,616.7

6,318.9

7,209.2

8,745.4

11,163.6

9,861.1

110.4

112.4

115.9

122.0

129.6

132.1

130.0

4,741.5

5,520.7

6,189.9

7,025.9

8,384.7

10,620.0

9,451.7

121.3

125.3

128.7

134.8

140.9

142.5

141.3

82.7

94.2

100.2

110.2

135.7

171.2

161.6

126.6

127.9

124.6

126.4

136.4

137.4

144.5

203.8

222.2

253.1

277.6

322.5

393.5

354.3

93.5
4,315.8

90.5
4,342.1

94.4
4,366.2

95.5
4,401.4

97.2
4,437.2

94.7
4,468.6

95.0
4,495.9

2.4

2.4

2.3

2.3

2.3

2.3

2.3

Source: Euromonitor International from Trade Sources

Czech Republic: Cost of living indicators 2003-2009

Table: 5.223

As stated

Annual rates of inflation (% growth)


Index of non-alcoholic beverage prices
(1995 = 100)
Index of coffee, tea and cocoa prices
(1995 = 100)
Index of mineral waters, soft drinks,
fruit and vegetable juices prices (1995
= 100)
Index of alcoholic beverage prices
(1995 = 100)
Index of spirit prices (1995 = 100)
Index of wine prices (1995 = 100)
Index of beer prices (1995 = 100)
Cost of beer (33cl) (US$)
Cost of instant coffee (250g) (US$)
Cost of red table wine per litre (US$)
Cost of soft drinks (cola or orange)
per 33cl (US$)
Cost of tea per 100g (US$)

2003
0.1

2004
2.8

2005
1.8

2006
2.5

2007
2.9

2008
6.4

2009
1.0

77.1

77.6

76.2

75.3

76.5

80.8

81.8

54.4

54.6

53.9

53.5

53.2

56.3

59.1

70.7

70.6

69.3

68.3

70.2

74.6

74.6

155.2
166.4
152.8
163.1
0.4
7.3
2.5

157.6
170.5
154.5
162.4
0.4
7.8
2.8

157.8
174.7
152.6
161.3
0.5
8.4
2.9

158.8
180.2
152.9
160.3
0.5
7.8
2.9

162.0
184.0
152.2
164.5
0.6
8.9
3.3

167.1
188.4
151.6
173.1
0.7
11.3
4.0

169.6
192.0
151.7
176.3
0.6
10.2
3.6

0.1
1.5

0.1
1.7

0.1
1.8

0.1
1.7

0.1
2.0

0.1
2.5

0.1
2.3

Source: Euromonitor International from Trade Sources

162

Euromonitor International Ltd 2011

Section five Country snapshots Czech Republic

Hot Drinks

Hot Drinks
Czech Republic Hot Drinks: volume retail sales by sector 2003-2009

Table: 5.224

tonnes / as stated

Hot Drinks
Coffee
Tea
Other Hot Drinks

2003
32,923.8
24,553.4
3,261.6
5,108.7

2004
32,693.2
24,278.6
3,352.0
5,062.6

2005
32,433.9
23,999.6
3,451.0
4,983.4

2006
32,577.6
24,117.5
3,540.1
4,920.0

2007
32,683.8
24,156.0
3,647.8
4,880.0

2008
32,880.5
24,259.3
3,757.2
4,864.0

%
change
20032009
-0.1
-1.6
18.7
-4.9

2009
32,890.8
24,161.6
3,871.2
4,858.0

Per
capita
volume
2009
(Grams
per
capita)
3,142.17
2,308.24
369.83
464.10

CZK per
capita
2009
833.37
590.69
176.51
66.18

US$
per
capita
2009
43.71
30.98
9.26
3.47

Source: Euromonitor International from Trade Sources

Table: 5.225

tonnes / as stated

2003
1,764.2
1,322.3
245.0
196.9

Hot Drinks
Coffee
Tea
Other Hot Drinks

2004
1,839.7
1,376.9
255.8
207.0

2005
1,922.4
1,438.1
267.2
217.0

2006
2,010.3
1,506.2
280.0
224.1

2007
2,093.5
1,568.0
295.0
230.5

2008
2,163.3
1,616.0
311.7
235.6

2009
2,197.2
1,644.2
315.0
238.0

%
change
20032009
24.5
24.3
28.6
20.9

Per
capita
volume
2009
(Grams
per
capita)
209.91
157.08
30.09
22.74

Source: Euromonitor International from Trade Sources

Czech Republic Hot Drinks: leading retail manufacturer shares 2009

Table: 5.226

% value
Company Name (Global Brand Owner)
Tchibo GmbH
Sara Lee Corp
Nestl SA
Kraft Foods Inc
Mokate, Grupa Firm
Tata Tea Ltd
Teekanne GmbH
Unilever Group
Emco spol sro
Leros sro

2009
16.2
15.4
14.7
14.6
9.2
3.9
2.3
2.2
1.6
1.4

Source: Euromonitor International from Trade Sources

Coffee

Coffee
Czech Republic Coffee: volume retail sales by sector 2003-2009

Table: 5.227

tonnes / as stated

Coffee
Fresh Coffee
Instant Coffee

2003
24,553.4
19,523.0
5,030.4

2004
24,278.6
18,629.5
5,649.1

2005
23,999.6
17,578.0
6,421.6

2006
24,117.5
16,950.0
7,167.5

2007
24,156.0
16,360.0
7,796.0

2008
24,259.3
15,863.0
8,396.3

2009
24,161.6
15,340.0
8,821.6

%
change
20032009
-1.6
-21.4
75.4

CZK million
2009
6,183.1
2,650.8
3,532.3

US$
million
2009
324.3
139.0
185.3

Source: Euromonitor International from Trade Sources

Tea

Tea
Czech Republic Tea: volume retail sales by sector 2003-2009

Table: 5.228

tonnes / as stated

Tea
Black Tea
Fruit/Herbal Tea
Green Tea
Instant Tea
Other Tea

2003
3,261.6
1,308.0
1,782.2
168.0
3.4

2004
3,352.0
1,294.2
1,868.3
186.0
3.5

2005
3,451.0
1,302.6
1,949.8
195.0
3.6

2006
3,540.1
1,296.2
2,040.3
200.0
3.7

2007
3,647.8
1,287.7
2,130.3
226.0
3.7

2008
3,757.2
1,279.0
2,235.3
239.0
3.8

2009
3,871.2
1,270.0
2,350.4
247.0
3.9

%
change
20032009
18.7
-2.9
31.9
47.0
13.8

CZK million
2009
1,847.6
543.2
1,189.4
114.6
0.3

US$
million
2009
96.9
28.5
62.4
6.0
0.0

Source: Euromonitor International from Trade Sources

www.euromonitor.com

163

5
Country snapshots

Czech Republic Hot Drinks: volume foodservice sales by sector 2003-2009

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Other Ho t Drinks

Other Hot Drinks


Czech Republic Other Hot Drinks: volume retail sales by sector 2003-2009

Table: 5.229

tonnes / as stated

Other Hot Drinks


Flavoured Powder Drinks
Other Plant-Based Hot Drinks

2003
5,108.7
3,341.0
1,767.7

2004
5,062.6
3,353.2
1,709.4

2005
4,983.4
3,373.4
1,610.0

2006
4,920.0
3,400.0
1,520.0

2007
4,880.0
3,430.0
1,450.0

2008
4,864.0
3,464.0
1,400.0

%
change
20032009
-4.9
4.8
-23.2

2009
4,858.0
3,500.0
1,358.0

CZK million
2009
692.7
473.1
219.6

US$
million
2009
36.3
24.8
11.5

Source: Euromonitor International from Trade Sources

Soft Drinks

Soft Drinks
Czech Republic Soft Drinks: volume retail sales by sector 2003-2009

Table: 5.230

million litres / as stated

Soft Drinks
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks

2003
1,990.0
1,245.3
480.7
29.9
206.3
1.2
22.2
4.4

2004
2,007.0
1,251.7
477.0
28.3
212.3
1.5
31.0
5.2

2005
1,987.0
1,216.0
469.0
26.4
216.0
1.7
52.0
6.0

2006
1,987.4
1,220.3
462.8
25.1
207.4
2.0
62.4
7.4

2007
1,985.7
1,225.6
467.2
25.0
185.0
2.3
71.8
8.9

2008
1,972.7
1,225.4
454.3
25.1
176.3
2.6
79.1
10.1

%
change
20032009
-3.3
-3.4
-8.8
-14.1
-18.8
121.3
243.3
144.8

2009
1,924.4
1,203.1
438.4
25.7
167.6
2.7
76.2
10.8

Per
capita
volume
2009
(litres
per
capita)
183.85
114.93
41.88
2.45
16.01
0.26
7.28
1.03

CZK per
capita
2009
2,059.70
771.24
610.05
165.52
265.10
21.30
123.13
103.36

US$
per
capita
2009
108.03
40.45
32.00
8.68
13.90
1.12
6.46
5.42

Source: Euromonitor International from Trade Sources

Czech Republic Soft Drinks: volume foodservice sales by sector 2003-2009

Table: 5.231

million litres / as stated

Soft Drinks
Bottled Water
Carbonates
Concentrates
Fruit/Vegetable Juice
RTD Coffee
RTD Tea
Sports and Energy Drinks
Asian Speciality Drinks

2003
374.3
125.4
188.8
3.0
46.3
0.1
8.3
2.5

2004
395.1
135.9
196.1
2.9
47.9
0.1
9.1
3.2

2005
420.3
148.1
201.8
2.9
50.0
0.1
13.7
3.7

2006
443.7
156.3
212.5
3.2
52.2
0.1
15.0
4.4

2007
455.3
163.0
214.3
3.4
53.8
0.1
15.5
5.2

2008
462.7
168.7
211.8
3.5
55.0
0.1
17.8
5.7

2009
446.7
164.6
201.0
3.6
54.0
0.1
17.3
6.1

%
change
20032009
19.3
31.2
6.5
21.7
16.8
29.5
108.4
145.9

Per
capita
volume
2009
(litres
per
capita)
42.67
15.72
19.20
0.34
5.16
0.01
1.65
0.58

Source: Euromonitor International from Trade Sources

Czech Republic Soft Drinks: leading retail manufacturer shares 2009

Table: 5.232

% volume
Company Name (Global Brand Owner)
Karlovarske Mineralni Vody as
Ronaldsay NL
Coca-Cola Co, The
PepsiCo Inc
Kofola SA
Maspex Wadowice Grupa
Hanacka Kyselka sro
Karlovarska Korunni Kyselka sro
Linea Nivnice as
Rauch Fruchtsfte GmbH

2009
22.8
10.8
9.9
8.4
5.4
4.5
4.0
3.1
1.6
1.6

Source: Euromonitor International from Trade Sources

164

Euromonitor International Ltd 2011

Section five Country snapshots Denmark

Carbonates

Carbonates
Denmark Carbonates: volume retail sales by sector 2003-2009

Table: 5.255

million litres / as stated

Carbonates
Cola Carbonates
Non-Cola Carbonates

2003
298.0
226.7
71.4

2004
289.6
219.4
70.2

2005
276.3
219.4
56.9

2006
288.8
229.2
59.6

2007
293.4
234.6
58.9

2008
285.1
227.0
58.1

2009
281.5
224.2
57.3

%
change
20032009
-5.5
-1.1
-19.7

DKr million
2009
2,419.7
1,923.1
496.6

US$
million
2009
451.4
358.7
92.6

Source: Euromonitor International from Trade Sources

Fruit/Vegetable Juices

Fruit/Vegetable Juices
Table: 5.256

million litres / as stated

Fruit/Vegetable Juice
100% Juice
Juice Drinks (Up to 24% Juice)
Fruit-Flavoured Drinks (No Juice
Content)
Nectars (25-99% Juice)

2003
105.9
87.1
16.0

2004
108.1
88.9
16.4

2005
110.4
90.9
16.7

2006
111.8
92.3
16.9

2007
114.9
95.0
17.4

2008
115.9
95.7
17.9

2009
113.5
93.8
17.6

%
change
20032009
7.1
7.7
9.7

2.8

2.8

2.7

2.6

2.5

2.3

2.1

-23.9

DKr million
2009
1,699.1
1,216.6
458.4

US$
million
2009
316.9
226.9
85.5

24.1

4.5

Source: Euromonitor International from Trade Sources

Bottled Water

Bottled Water
Denmark Bottled Water: volume retail sales by sector 2003-2009

Table: 5.257

million litres / as stated

Bottled Water
Carbonated Bottled Water
Flavoured Bottled Water
Functional Bottled Water
Still Bottled Water

2003
79.8
10.9
16.5

2004
72.2
9.6
15.9

2005
90.2
10.2
19.3

52.3

46.7

60.7

2006
107.4
10.6
21.5
0.2
75.1

2007
120.5
12.9
25.3
0.0
82.2

2008
129.2
13.5
26.1

2009
108.6
13.1
25.4

%
change
20032009
36.2
20.5
53.7

89.7

70.1

33.9

DKr million
2009
1,316.9
214.6
423.0

US$
million
2009
245.6
40.0
78.9

679.3

126.7

Source: Euromonitor International from Trade Sources

Functional Drinks

Functional Drinks
Denmark Functional Drinks: volume retail sales by sector 2003-2009

Table: 5.258

million litres / as stated

Sports and Energy Drinks


Energy Drinks
Sports Drinks

2003
48.8
0.8
48.1

2004
51.0
1.0
50.1

2005
60.7
1.1
59.6

2006
68.1
1.4
66.7

2007
73.7
2.5
71.1

2008
77.3
3.3
74.0

2009
79.3
3.5
75.8

%
change
20032009
62.4
366.6
57.6

DKr million
2009
1,655.5
116.0
1,539.5

US$
million
2009
308.8
21.6
287.2

Source: Euromonitor International from Trade Sources

Alcoholic Drinks

Alcoholic Drinks
Denmark Alcoholic Drinks: volume retail sales by sector 2003-2009

Table: 5.259

million litres / as stated

Alcoholic Drinks
Beer
Cider/Perry
RTDs/High-Strength Premixes
Spirits
Wine

2003
525.8
364.0
2.9
1.8
12.1
145.0

2004
506.9
346.1
2.9
1.4
14.1
142.4

2005
493.1
335.6
2.9
1.3
14.1
139.3

2006
487.4
327.7
2.9
1.8
14.0
140.9

2007
481.4
316.7
2.9
2.0
14.0
145.8

2008
487.1
313.8
6.5
0.9
14.1
151.9

2009
471.9
292.8
10.3
0.6
13.3
154.9

%
change
20032009
-10.3
-19.6
259.3
-67.0
10.1
6.8

Per
capita
volume
2009
(litres
per
capita)
85.63
53.13
1.87
0.11
2.41
28.11

DKr per
capita
2009
2,593.82
777.81
144.24
6.09
434.40
1,231.28

US$
per
capita
2009
483.84
145.09
26.91
1.14
81.03
229.68

Source: Euromonitor International from Trade Sources

www.euromonitor.com

171

5
Country snapshots

Denmark Fruit/Vegetable Juices: volume retail sales by sector 2003-2009

Who Drinks What: Identifying International Drinks Consumption Trends

2nd edition

Denmark Alcoholic Drinks: volume foodservice sales by sector 2003-2009

Table: 5.260

million litres / as stated

2003
180.3
154.0
0.2
3.3
3.5
19.3

Alcoholic Drinks
Beer
Cider/Perry
RTDs/High-Strength Premixes
Spirits
Wine

2004
166.0
140.1
0.2
2.6
3.5
19.5

2005
159.1
133.8
0.2
2.1
3.5
19.5

2006
157.9
132.8
0.2
1.7
3.5
19.7

2007
156.8
131.6
0.2
1.6
3.5
19.9

2008
141.5
116.0
1.1
1.0
3.5
19.9

2009
131.5
104.0
3.7
0.9
3.3
19.6

%
change
20032009
-27.1
-32.5
1,670.9
-73.5
-5.7
1.5

Per
capita
volume
2009
(litres
per
capita)
23.85
18.87
0.68
0.16
0.60
3.56

Source: Euromonitor International from Trade Sources

Denmark Alcoholic Drinks: leading retail manufacturer shares 2009

Table: 5.261

% total volume
Company Name (Global Brand Owner)
Carlsberg A/S
Royal Unibrew A/S
Pernod Ricard Groupe
Heineken NV
Harboes Bryggeri A/S
Constellation Brands Inc
Via Concha y Toro SA
Cult Scandinavia A/S
Bacardi & Co Ltd
Diageo Plc

2009
40.8
13.0
2.1
1.2
0.9
0.8
0.8
0.7
0.6
0.5

Source: Euromonitor International from Trade Sources

Beer

Beer
Denmark Beer: volume retail sales by sector 2003-2009

Table: 5.262

million litres / as stated

Beer
Dark Beer
Lager
Low/Non- Alcohol Beer
Stout

2003
364.0
1.7
351.5
9.9
0.9

2004
346.1
2.1
333.7
9.4
1.0

2005
335.6
2.5
322.9
9.2
1.1

2006
327.7
2.6
314.9
9.1
1.1

2007
316.7
2.8
303.8
9.0
1.1

2008
313.8
2.6
301.1
9.0
1.1

2009
292.8
2.5
280.4
8.8
1.1

%
change
20032009
-19.6
46.3
-20.2
-11.2
22.4

DKr million
2009
4,286.8
109.7
3,999.4
134.3
43.4

US$
million
2009
799.7
20.5
746.0
25.1
8.1

Source: Euromonitor International from Trade Sources

RTDs/High-Str ength Premixes

RTDs/High-Strength Premixes
Denmark RTDs/High-Strength Premixes: volume retail sales by sector 2003-2009

Table: 5.263

000 litres / as stated

RTDs/High-Strength Premixes
High-Strength Premixes
RTDs

2003
1,800.0

2004
1,400.0

2005
1,300.0

2006
1,809.0

2007
1,972.0

2008
850.0

2009
594.5

%
change
20032009
-67.0

1,800.0

1,400.0

1,300.0

1,809.0

1,972.0

850.0

594.5

-67.0

DKr million
2009
33.6

US$
million
2009
6.3

33.6

6.3

Source: Euromonitor International from Trade Sources

Wine

Wine
Denmark Wine: volume retail sales by sector 2003-2009

Table: 5.264

million litres / as stated

Wine
Fortified Wine and Vermouth
Non-Grape Wine
Sparkling Wine
Still Light Grape Wine

2003
145.0
4.1
1.4
1.9
137.7

2004
142.4
4.0
1.4
2.2
134.8

2005
139.3
5.0
1.4
2.6
130.3

2006
140.9
5.0
1.4
3.0
131.5

2007
145.8
4.9
1.4
3.8
135.7

2008
151.9
4.9
1.4
4.1
141.5

2009
154.9
5.5
1.4
3.9
144.1

%
change
20032009
6.8
34.5
-4.6
111.3
4.7

DKr million
2009
6,786.2
296.0
68.5
448.5
5,973.1

US$
million
2009
1,265.9
55.2
12.8
83.7
1,114.2

Source: Euromonitor International from Trade Sources

172

Euromonitor International Ltd 2011

Section five Country snapshots Denmark

Spirits

Spirits
Denmark Spirits: volume retail sales by sector 2003-2009

Table: 5.265

000 litres / as stated

Spirits
Brandy and Cognac
Liqueurs
Rum
Tequila (And Mezcal)
Whisk(e)y
White Spirits
Other Spirits

2003
12,086.8
345.5
3,134.2
527.6
118.0
1,735.7
2,135.6
4,090.2

2004
14,096.5
399.8
3,793.9
621.0
123.1
2,004.9
2,533.8
4,620.0

2005
14,106.6
402.7
3,800.2
622.3
121.4
2,001.2
2,546.7
4,612.1

2006
14,022.3
403.3
3,708.8
624.1
120.4
1,983.8
2,529.6
4,652.3

2007
13,962.6
403.4
3,675.3
621.4
119.4
1,949.6
2,515.6
4,677.9

2008
14,088.6
631.1
3,580.1
618.6
130.0
1,937.8
2,502.9
4,688.2

2009
13,306.8
587.0
3,444.9
599.7
110.4
1,800.3
2,309.4
4,455.2

%
change
20032009
10.1
69.9
9.9
13.7
-6.5
3.7
8.1
8.9

DKr million
2009
2,394.2
137.2
546.0
113.9
31.5
378.6
434.4
752.5

US$
million
2009
446.6
25.6
101.8
21.2
5.9
70.6
81.0
140.4

Source: Euromonitor International from Trade Sources

5
Country snapshots

Socio-economic Parameters

www.euromonitor.com

173

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