BLUE DAWN FLORAL AND DECOR

SHOP
delivering fast friendly flowers

Term paper on
Business Plan of Flower and Decoration shop in University of Dhaka Campus

Course Code : MGT-306

Course Title : Management of Small and Medium Enterprises (SME)

Submitted to:
Saira Banu
Assistant Professor
Department of Management
Faculty of Business Studies
University of Dhaka
Submitted by:
Group Name: Photogenic
Section: A
BBA 19th Batch 3rd Year 2nd Semester
Department of Management
Faculty of Business Studies
University of Dhaka
Date of submission: 27th October, 2015
Group Profile

Group Name: Photogenic

Sl.
No.
1.

Name

ID

Shemanth Mitra

70

2.

Md.Moshiur Alam

72

3.

Sandipan Biswas

74

4.
5.

Badhan Mustary
Sabina Akther

75
77

Remarks

Acknowledgement
First of all we express our gratitude from heart to the Beneficent, the Merciful and
Almighty Allah for giving us the strength and patience to prepare this term paper within
the programmed time.
We thank our honorable course teacher Saira Banu, Assistant Professor, Department of
Management, University of Dhaka. We would like to express our gratitude to her for
providing the theoretical knowledge and valuable guidelines related to term paper. She
was always ready to help us by giving necessary advices and support for the preparation
of this term paper.
We also express our gratitude to employees of Madhabi Pushpa Kunza, Phulbahar Pushpa
Kendro, Shifa Pushpa dokan, and Maaer Doa Pushpa Kendro for helping us a lot
regarding our collection of information from their flower and decoration shops.
We would like to thank all the members of our group who helped us sincerely from every
aspect. An individual can achieve no noble achievement by his/her alone trial. We are
indebted to a number of persons for their kind recommendation, suggestions, direction,
co-operation and collaboration.
We have also taken help from internet and various surveys. We are thankful to those
participants of survey for the information we have gathered from their response. This
term paper suffers from many shortcomings; nevertheless we have exerted our best
efforts in preparing this report. We seek excuse for the errors that might have occurred in
spite of our best effort.

Letter of Transmittal
27th October, 2015
Saira Banu
Assistant Professor
Department of Management
Faculty of Business Studies
University of Dhaka
Subject: Submission of Term Paper
Dear Madam:
It is an immense pleasure for us to submit the Term Paper on Business plan of Flower
and Decoration shop in Dhaka University Campus which is prepared as a partial
requirement of the course named Management of Small and Medium
Enterprises(SME) (MGT-306) of BBA program under Department of Management of
the Faculty of Business Studies, University of Dhaka. The experience that we gathered
through this study will help us in our career indeed. It was an opportunity of
rediscovering our potentials. It was of excitements too.
We would like to convey our special thanks and gratitude to you for patronizing our effort
and for giving us proper guidance and valuable advice. We have tried our best to cover all
the elements of business plan. We have tried our best to make this report a fault free one
and we hope that you will take any unintentional mistake with kind consideration.
We thank you and look forward to receiving your cordial approval of our submission.
Sincerely Yours,
Badhan Mustary (ID No. - 075)
On behalf of Members from Group: Photogenic
BBA 19th Batch
Section: A
Department of Management
Faculty of Business Studies
University of Dhaka
Executive Summary
4

Bread feeds the body, indeed, but flowers feed also the soul. said by Prophet
Muhammad (pbuh).The quote explains that flowers purifies our soul by teaching us to
saty way from evil deeds. We believe in this concept and applies it.
We at Blue Dawn Floral and Decor shop believes there is an opportunity to use
technology and customization to make it simple for students, teachers and other campus
area people to easily purchase fresh and variety of flowers and decoration arrangements,
with delivery on days they determine in advance.

We believe this business plan lays the foundations for our future business on solid
ground. This document summarizes the research, brainstorming and creative planning we
have done as a cohesive and creative group. We are launching in early-November and by
that we will have our operations up and running. At this point our marketing material is
under development and necessary online deals have been secured.

Table of Contents
Contents of Chapter

Chapter no.
01

Introduction

Page no.
1-3

1.1 Origin of the Report

1.2 Objectives of the Report

1.3 Methodology

1.4 Limitation
02

03

04

Theoretical Review

3
4-10

2.1 Conflict

2.2 Negotiation

Newgen Group Limited & Its Strategies

11-19

3.1 Company Profile

12

3.2 Products of Newgen Group Limited

12

3.3 Traditional, Interactionist or Managed View

13

3.4 Conflict in Achieving Goal

13

3.5 Conflict between Employees

14

3.6 Getting the Work Done

14

3.7 Settlement of Conflict

15

3.8 Distributive or Integrative negotiation?

16

3.9 Negotiation Process

16

3.10 Individual Differences & 3rd Party Negotiation

18

Newgen Group Limited: Situational Analysis

20-31

4.1 Handling Labor Unrest

21

4.2 Negotiating Salaries and Work Deadlines

22

4.3 Personal Conflicts among Employees

23

4.4 Doing Overtime

24

4.5 Export Related Negotiation

25

4.6 Conflict between Managers and Owner

27

4.7 Price Negotiations for Products

28

4.8 Demand and Supply Conflict in the Market

29

4.9 Conflict with Existing Law of the Country

30

Findings

32

Conclusion

33

Bibliography & Reference

34

Chapter 01

Introduction

This course shows the overall picture of Entrepreneurship and its connectivity with global
world. This report discusses about steps of business plan for gaining market share and
profit .
1.1 Origin of the Report
This report is prepared for Saira Banu, Assistant Professor, Department of Management,
course teacher of Management of Small and Medium Enterprises, Course code
MGT-306, Faculty of Business Studies at University of Dhaka as a partial requirement of
the course. The report is about Business plan of Flower and Decor shop in University
of Dhaka Campus. This report is prepared during the 3rd Year, 2nd semester and would
be submitted in the same semester. The standard procedure for the long, formal report is
followed here as part of the instruction of the course instructor.
1

1.2 Objectives of the Report

The primary objective of the report is to fulfill the partial requirement of the course.
The secondary objectives of this report are:
To study current picture of flower shops business in Campus areas
To show the impact of new floral and decoration shop in campus area
To analyze market in the business and financial risk feasibility
To know the operations and management of flower shop
To learn strategies of pricing and profit gaining in flower business of Dhaka
.
1.3 Methodology
We have use both primary and secondary data in our report. At first, we studied the
business plan format and then conducted field survey of retail shops of Shahbag areas.
We also conducted online survey and studied business plan of other flower and
decoration shops. Then we also use internet .We prepared this report using Microsoft
Word and used Microsoft Excel for some calculation.
1.4 Limitation
1) Lack of previous experience of doing business plan
2) Lack of participation of some employees of flower shops and other people in field and
online surveys

Chapter 02
Overview of Blue Dawn Floral and Decor shop

BLUE DAWN FLORAL AND DECOR

.

SHOP

2.1Mission Statement
The mission statement is Fast Friendly Flowers. We will strive to make our customers
experience the best, friendliest and most efficient service in the area. With Fast Friendly
Flowers as our mission statement, we hope that customers will come back to us with
their flower needs. We will use technology to identify and serve an ideal target audience
within Dhaka Division. The business will use sophisticated marketing techniques to
secure a core clientele of upper-class and upper middle class, and will differentiate from
other traditional retail and on-line florists by offering Frequent Flower Gift Programs
with personalized service (e.g., customers can select the specific delivery dates)
and custom floral designs (e.g., customers can specify flowers, colors, scents, etc.).Blue
Dawn is dedicated to operating with a constant enthusiasm for learning,
being open to implementing new ideas, and maintaining a willingness to adapt
to evolving market conditions
2.2Background and nature of business
Blue Dawns legal form of business is a registered generalpartnership. A written contract
is made by us.The five partners Shemanth Mitra, Md.MoshiurAlam, Sandipan Biswas,
Badhan Mustary and Sabina Akhter will have equal control of the business. Along with
all five partners having equal control, they will also split anyprofits made equally five
ways. We plan to sell our flowers as a retailer. The flowers, chocolates and decoration
accessories we sell will be bought wholesale from online wholesale company. We will put
the arrangements together according to our customers request. Customers can pick out
arrangements on our business facebook page https://www.facebook.com/Blue Dawn. This
will make doing business with us convenient.
2.3Location
Our business is located in Nilkhet Road, a prime and densely populated location for any
type of business. Blue Dawns registered shop address is Shop no-7, Arts Faculty, Dhaka
university, Dhaka-1000. The registered office address is
Gausul Azam Super Market, 304 Nilkhet Rd, Dhaka 1205. The space is the perfect size
for the amount of room we will need at a design of 200 square feet
4

2.4Store Design
The exterior of a florist shop is estimated to account for the attraction of 35% of all
customers. While short term the business will not have a large amount of retail sales.Blue
Dawn will still create an inviting storefront in its Truck shop, one designed to be
distinctive and inviting, including:

Very simple, modern design with attractive displays

Spacious interior design with lots of light and accent lighting to illuminate flower
designs

Unobstructed windows to showcase flower arrangement

High visibility from the street, as well as visually pleasing at night

A variety of pre-designed floral arrangements.

2.4 Store Operation

Blue Dawn will be open for operation Friday - Wednesday, and closed on Thursday and
major holidays. Hours of operation will be 10:00 a.m. - 10:00 p.m. Friday-Wednesday,
and from noon - 4:00 p.m. on Saturday. Hours may be extended during the holidays.
Our partner Sabina Akhter, who has more than 2 years of experience in corporate
marketing and has trained as a florist, will create floral arrangements and run the business
(manage operations, inventories, marketing and sales). She will engage the services of a
part-time delivery person, and, for certain floral-intensive holidays, may employ
temporary staffing.
2.5 Store Policies
The business will use facebook page and simple survey about customers experience to
5

track sales and collect customer information, including names, address, e-mail address
and other pertinent information (pets, flower likes/dislikes, color preferences, allergies,
birthday, anniversary). This information will be used with e-mail and direct mail efforts
to build custom marketing programs establish customer loyalty and drive revenue. The
company will offer a 24-hour return/exchange policy to build trust with customers and to
maintain retention and loyalty.
2.6Professional Advisors
Accountant: Aziz Ahmed, Accountant of Melody Flowers shop
Solicitior

:Hasib Ul Hasan, lawyer is our solicitor

Bank

:Farhana Haque, General manger of Janata Bank is our professional advisor.

2.6The Team
Blue Dawn is owned by five partners, who provides quality floral products and
superior customer service. Sabina Akhter makes all of the management decisions for the
company. For the first year of operations, there will be three full time employees each
with salary of 6000taka. One of them will drive the Truck shop; other s will sell, design
and assemble the flower arrangements. Besides the owner, the position that will be filled
will require the employee to have experience in floral design and background experience
in retail or who has worked in floral and decoration shops. Both employees will operate
the cash register system, greet customers, monitor the store, and make deliveries. Also,
the owner will hire additional part-time employees
and pay them an hourly wage of 100taka to help when calendar holidays and contracts for
weddings arise. The employee may take vacation and sick days, but they are unpaid.
The owners will formulate an interview process for potential employees. In addition, Day
The owner controls what floral products and supplies the business will purchase.
However, the other employee has some empowerment because the owner allows the
employee to order products from suppliers. This enables the owner to spend more time on
orders and provide the employee with more tasks and responsibilities. Raises will be
given on a yearly basis depending on how profitable the florist was that specific year.
2.7 Products and Services of each flower
Product
Offered

Average prices
of competitors

Cost of each

Selling Price

Contribution

(in taka)

(in taka)

1)Rose

2)Orchid

20

15

18

3)White Roses

4)Pink Rose

5)Rajnigandha

10

6)Blue Dawn

25

20

24

7)Blue Rose

12

10

8)Katbeli

15

12

14

9)Gladiolus

14

12

13

Services:

Birthday Decoration
7

Wedding Decoration

Outdoor Decoration

Floral Decoration

Supplier & Wholesaler of All kinds of Flower

Arrange all kinds of Corporate & Traditional Events

Stage Design

Anniversary

Let us convey your sentiment with the perfect gift of flowers. We deliver flower to all
areas of Dhaka. Our gift delivery service is famous for our exquisite and natural floral
arrangements, which uses quality flower . Bigger image and easy to read product
description will help customers select and order right flower bouquet. We will
provide special quote with discounts.

2.8 Products Description and Details

Pink rose arrangement

Tk 2200.00
Customers can send a gift with an arrangement of 10 pink roses.

Gerbera Daisy in a vase

Tk 2000.00
25 mixed colour fresh and bright colour gerbera daisy in a glass vase, a shiny surprise for
our loved-one on their birthday, anniversary and valentines day.

Rajnigandha in a vase
Tk 1800.00
What about a surprise morning gift with 20 long stream tuberoses (Rajnigandha) in a
vase. Its gentle and beautiful.

10

Just Red
Tk 1450.00
Just red roses. 30 loose available bright red roses at door steps. Customers loved one can
keep it in a vase or whatever he or she likes. Available in all season

Elegant arrangment of yellow roses

Tk 2980.00
Arrangement of 21 fresh yellow coloured roses to impress our loved-one.

Blue Dawn
11

Taka 2000(25 flowers)

2.9 SWOT Analysis

Strenghs

Using technology to develop loyal, frequently-buying clients instead of

traditional retail shoppers.

Designing and selling innovative, high quality fresh flower arrangements using a
variety of design styles, flowers, and containers.

Creating a storefront with fresh, avant-garde floral arrangements displayed like

art (and always for sale).

Offering additional products, including gourmet chocolates and original artwork

from local artists.

Communicating with potential customers through direct mail, print advertising

and an easy-to-use facebook
Weakness
1 Other business have definite location
2.They have goodwill in the market
Opportunities and Threats
1. Government various incentives for adopting Green house effect of flowering
production which offers variety of flowers

12

2. Technological use like facebook , online surveys

3) Threats like loyalty of customers for other shops

13

Chapter 03
Marketing Plan

14

15

16

17

Chapter 04

18

Bibliography
Book : Zimmerer Essential of Small business and Entrepreneurship
Report
1. Business plan of Gardenia Flower shop
Websites
1. www.google.com
2. http://newgengroupbd.com/
3. http://mwb.gov.bd/

4.

www.bplans.com/florist_business_plan/executive_summary_fc.ph

Reference
Aziz Ahmed
Accountant
Melody Flower and Gifts Shop
Address: 6/4 Shantibag(1st Floor)
3 Outer Circular Road
Rajarbagh, Dhaka-1217
E-mail: azizahmed@melodyflower andgiftsbd.com

19