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1.0
The Performance Professional
Unwritten Rules
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what youre not taught at university

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Curriculum
Sales
Teaching
Innovation
Recruitment
Culture
Integration

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01
Curse
the evolution
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may you live in interesting times

""

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Thursday, 30 May 13

What is happening?

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More data and information available

More technologies being developed faster

More research being published all over the world.

Harder to track validity, reliability

Backroom teams & staff growing

Player & coaches getting younger

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02
Sell
Competing for hearts and minds
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Thursday, 30 May 13

meet the competition

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Its%all%about%the%22%Hours%

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Have I got your attention?

Attention
Buy In
Belief

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Thursday, 30 May 13

03
Teach
train animals, educate people
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coaches cany say they made an

athlete ... the only people who ever
made an athlete were their parents

Al Vermeil

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extinction
Our fundamental role is to eventually
make the athlete independent.
The athlete cannot rely on the coach
once they cross the white line.
We try to develop our athletes so they
dont need us ...
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Thursday, 30 May 13

i am not a businessman.
i am a business, man.
jay z

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how long do you want to play for?

17 year career, $67 million or ... 11 year career, $23 million

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04
Progress
Innovation
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progress is made where paradigms

meet

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progress is made where paradigms meet

... what?

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Thursday, 30 May 13

the definition of stupidity is doing

the same thing over and over again
and expecting different results.

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the definition of stupidity is

meeting the same people over and
over again and expecting different
inspiration.

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How do I handle pressure?

How do pilots or surgeons handle
multiple sources of information at
once or how do they still make clear,
correct decisions under pressure?
air traffic controllers, swat teams,
chefs ...

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Thursday, 30 May 13

How do I innovate?
where does an industrial designer go
to get stimulation or ideas?
how do they get new ideas, where do
they come from? how do they allow
the ideas to grow?
architects, furniture makers,
cartoonists ...
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Thursday, 30 May 13

Can I communicate better?

teachers deal with children every day,
they must bridge the gap. doctors,
nurses and medical staff do this
under pressure in a&e all the time
tabloid journalists, counselors and
script writers ...

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Thursday, 30 May 13

Thursday, 30 May 13

Thursday, 30 May 13

05
Right
Best is not better
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honesty
hard work
humility

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we dont want the best people.

we want the right people.
spec ops

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Thursday, 30 May 13

Values
honesty is the most important value
-

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truth and clarity

brings people in
disarms egos
Its fast & cuts costs

Recruitment
Interview on
- honesty & intelligence
Employ on
- energy, edge, deliverable, passion
Promote to Manage on
- vision, egoless, resilience
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Thursday, 30 May 13

06
Build
The High Performance Culture
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Organization Hierarchy
person 1st
team 2nd
professional 3rd

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Thursday, 30 May 13

High performance culture

- 3 foundations
- identity
o team and what it stands for
- values
o underlying core of organization
- beliefs
o understandings (can be changed)
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High performance culture

- 3 responses
- skills
o management mind & emotion
- behaviors
o actions that happen based on skill
- results
o actions how we are viewed
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Thursday, 30 May 13

07
MVP
The Performance Director
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Role
the single most valuable role in
professional sport is now the
performance director - and no one
knows what hes supposed to do!
NFL GM

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Thursday, 30 May 13

5 key responsibilities
1. communication & facilitation
personalities, in-house, stakeholders,
2. benchmarking & assessment testing & monitoring, performance
3. individualization & education gen-y, strengths & weaknesses
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5 key responsibilities
4. coaching integration technical/tactical integration, game
analysis,
5. performance improvement & injury
prevention probability, rehab, best practice,
recovery
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Thursday, 30 May 13

Beliefs
back yourself, probe, push, be curious
take risks, learn, encourage and praise
celebrate & encourage successes
relentlessly upgrade, evaluate, coach
keep a vision, live, breathe the vision
exude optimism and energy - lead
establish trust, honesty & transparency

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Thursday, 30 May 13

Skill set
foxes

multidisciplinary
adaptable
self-critical
tolerant of
complexity
cautious
empirical

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hedgehogs specialized
stalwart
order-seeking
confident
ideological

Final word ...

Embrace the change
Sell to the stakeholder
Teach your athletes
Evolve your profession
Build a culture
Develop the environment
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Thursday, 30 May 13

Thank you

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Thursday, 30 May 13