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Table of Contents
Introduction.................................................................................................................... 3
Reading Research............................................................................................................ 3
Usefulness of theoretical framework..................................................................................... 4
Design and methodologies.................................................................................................. 5
Communicating Research Findings....................................................................................... 7
Implementing research findings in my work............................................................................7
The path to future research................................................................................................. 8
Considering the Nature of Knowledge and Research.................................................................9
Thinking like a research................................................................................................... 11
References................................................................................................................... 12
Introduction
The research competencies in the factors for British tourist to choose Bangladesh airlines for
travel to Bangladesh as a leisure destination were the most interesting and fascinating to me.
When I came into the program I came to know that, research was a weakness. So, I began my
work in this portion with a statistics class in the fall after orientation. In this certain reflection
paper, I am going to share how my knowledge extended my learning and understanding of
research. Not only this, but also explode a passion for accomplishing research (Islam, n.d.).
Along with the way of my learning, I also developed the importance of reading and calculating
research to improve my practice. For supporting my practice whether it is my own research or
others research, Research Reflection Paper will be the backbone. In this reflection paper I am
going to share my knowledge is changing my understanding and thinking. And at last the
reflection paper will ends by looking into the future of my research and my future learning and
thinking about the nature of knowledge. And by growing knowledge in the field of tourism will
help to increase gross domestic product in the country (Pearson and Merkert, 2014).
Reading Research
By reading the research it has affected my knowledge that how I calculate information applies
research and makes new programs on the basis of research and theory (Pearson and Merkert,
2014). To begin and for applying research to my work and practices it is connected and familiar
with the journals, articles database and sources of published research. I came to know the
dissimilarities between a research article and an opinion article that has generally make changes
in my thinking regarding the information what I am getting day to day life. I heard about the
study quoted in the news, in a presentation, on a blog I am thinking about the research methods,
measurement methods, analysis method as well as the sample methods. Even I find easy to go in
depth of the research process as it is believed that a research offers proof for a particular concept.
As I get ahead to learn about the methods of statics and the challenges of qualitative research, I
understand the hesitant nature of research studies. Research study gets messy from the challenges
to Data analysis, sample selection and observation method (Pearson and Merkert, 2014). It also
gets hampered from the measurement methods taken in it.
My knowledge has expanded on many topics with the help of research reading. Research Reports
are inviting but mind numbing. It has informs my thinkings and work as I learnt to connect my
theories to practical work. As the research provides a foundation for, my claims and
recommendations, it improves the quality of my presentations (Salam, n.d.).
special way that they share their experience with others. In my dissertation I have researched
about the kenos customer satisfaction model it contains attractive quality, must-be quality,
reverse quality, dimensional quality and indifferent quality. All these elements refer to customers
satisfaction and improvement of the product that divided customer choices into five categories
(Fan and Jiang, 2012). From all the above theories that I have discussed in the reflection paper
the most important model that I have seen in the dissertation is the Kellers Customer-Based
Brand Equity model. This model contains four steps which should be taken into consideration,
brand performance, brand imagery, brand feelings, brand resonance and brand judgment. These
models refer to the process of formulating strong brands. In my dissertation, I also have
mentioned the loyalty ladder model of customer loyalty (Leone et al., 2006). This method is a
methodical way of categorizing customers of an organization into five groups which is on the
basis of customer loyalty. The five groups are advocated, customer, suspects, clients and
prospects. The customer loyalty ladder helps the business organization to improve and developed
the strong relationship and communication with the customers by guiding appropriate way of
maintaining relationships (Prasatadisak and Chailom, 2013).
review the research onions that contains six folds about research involving philosophies, choices,
time horizons, techniques, procedures and approaches (Abdin, n.d.). And hence I have already
followed the entire layers of a research onion to continue the research activities. I have been
inspired by the research philosophy in order to improve the assumption that has been determined
world of research which helps to identify. There are mainly two types of assumptions that I have
used in the research and those are epistemology and ontology. The epistemology includes
realism, positivism and interpretivism. From these three ways of research philosophy I have
selected positivism as it provides the authentication of the utilized theories. I have learned about
the research design which is a vital technique of research which would help the analysis in three
ways for the research purpose and those are analytical, exploratory and explanatory. According
to these three ways of research purposes I have selected only the analytical method as it will help
to analyse the critical details and information for the reason of adding more and trendier ideas
and concepts for the materials of the research. For setting up a research strategy I have chosen
various types of surveys and interviews. In order to find out the reason behind the success of
Bangladesh airlines in influencing British passengers to select their airlines for traveling to
Bangladesh but also for gathering the internal information. By thinking myself as a researcher I
reviewed the sampling methods and sample size. I have selected the simple random sampling for
selecting the 50 tourists of Bangladesh Airlines and relevant sample technique for selecting the 5
managers of Bangladesh Airlines.
In my dissertation, I have continued thinking regarding probable research to be accomplished
after I finish my readings in the certain topic about Bangladesh Airlines. I have undertaken the
two most important research collection i.e. primary data collection and secondary data collection
for the purpose of gaining deeper knowledge regarding the research topic. According to the
secondary research data I have evaluate the different data information depending upon the basis
of various journals, websites, books and internal sources (Parajuli, 2008). On the basis of
primary data research I have recommended about the qualitative data and quantitative data for
the purpose of taking the different type of perceptions of the 50 tourists of Bangladesh Airlines
through sets of questionnaires which includes multiple choices. And the qualitative data of the
research I have gathered opinions by direct interview of the 5 managers of Bangladesh Airlines.
others that the design of an effective models and structure which will support the aviation
department to understand the issues and demands of customers more easily.
methods to program evaluation. I must carve out time to continue and utilize my new found
research skills.
research philosophy for selecting various certain research techniques has helped me to complete
this research (An and Noh, 2011). The research onions that contains six folds about research
involving philosophies, choices, time horizons, techniques, procedures and approaches has also
assist me a lot for this research. And hence I have already followed the entire layers of a research
onion to continue the research activities. I have been inspired by the research philosophy in order
to improve the assumption that has been determined world of research which helps to identify I
have learned about the research design which is a vital technique of research which would help
the analysis in three ways for the research purpose and those are analytical, exploratory and
explanatory. According to these three ways of research purposes I have selected only the
analytical method as it will help to analyse the critical details and information for the reason of
adding more and trendier ideas and concepts for the materials of the research (An and Noh,
2011).
Questions about the nature of the knowledge and view of others around me had continued to
challenge and thinking and learning for the future. Other sources and methods of knowledge had
provided the answers to the questions which is not answerable by quantitative methods of
research.
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References
Abdin, J. (n.d.). Bangladesh: A Good Destination for Foreign Investment. SSRN Electronic
Journal.
An, M. and Noh, Y. (2011). Service-orientation of airlines: its impact on service-oriented
behaviour of flight attendants and customer loyalty. International Journal of Services
Sciences, 4(2), p.174.
Baker, D. (2013). Service Quality and Customer Satisfaction in the Airline Industry: A
Comparison between Legacy Airlines and Low-Cost Airlines. AJTR, 2(1).
Budd, L. and Vorley, T. (2013). Airlines, apps, and business travel: a critical examination.
Research in Transportation Business & Management, 9, pp.41-49.
Fan, Z. and Jiang, Z. (2012). Integrated Quantitative Analysis of Customer Satisfaction Based on
Kano's Model. AMM, 224, pp.358-361.
Huang, Z. and Washington, M. (2015). Assimilation or Contrast? Status Inequality, Judgment of
Product Quality, and Product Choices in Markets. Organization Science.
Islam, M. (n.d.). Performance Analysis of Biman Bangladesh Airlines Limited. SSRN Electronic
Journal.
Klabi, F. (2012). The predictive power of destination-personality-congruity on tourist preference:
a global approach to destination image branding. Leisure/Loisir, 36(3-4), pp.309-331.
Leone, R., Rao, V., Keller, K., Luo, A., McAlister, L. and Srivastava, R. (2006). Linking Brand
Equity to Customer Equity. Journal of Service Research, 9(2), pp.125-138.
Parajuli, B. (2008). Questionnaire: A Tool of Primary Data Collection. Himalayan J. Soc. &
Anth., 1, p.51.
Pearson, J. and Merkert, R. (2014). Airlines-within-airlines: A business model moving East.
Journal of Air Transport Management, 38, pp.21-26.
Pels, E. (2008). Airline network competition: Full-service airlines, low-cost airlines and long12
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