Leslie R.

Chaffin
1634 E. 119th  Mulvane, KS 67110  Phone: 316-777-4595  ideahatchingmarketing@gmail.com

Marketing Communications Director

 Nationally award-winning marcom professional with 30 years of experience in all facets of marketing
communications including leading corporate marketing and communications for multimillion-dollar
companies.
 Researched, compiled and lead development and implementation of marketing campaigns that
effectively reinforced and built brand images.
 Depth in the technical, conceptual and content development of effective collateral materials. Proven
ability to work effectively with internal and external teams.
 Depth of experience with marketing communications in for-profit and not-for-profit environments.
 Depth of experience in marketing for diverse health care providers and senior housing.

Awards Highlights
Gold Award, Mature Media Awards Art is Ageless Calendar
Silver Award, Mature Media Awards Total PR Campaign, Art is Ageless Calendar
KAHSA Award of Excellence Presbyterian Manors 55th Anniversary Campaign
Silver Award, Mature Media Web Awards Presbyterian Manors web site
National Hospice Organization Award of Excellence Community Outreach, public relations

Professional Experience
IDEA HATCHING UNLIMITED
Mulvane, KS
Proprietor 9/2009 to present
Company provides freelance marketing and public relations services targeting not-for-profit organizations
and small businesses in the Wichita, KS area drawing on my 29 years experience in marketing
communications for large companies and not-for-profit organizations. I am currently serving as the
Examiner.com Wichita Charity Examiner reporting on charitable organizations in and around Wichita at:
http://www.examiner.com/x-33307-Wichita-Charity-Examiner. My pages currently exceed the average for
Wichita and the neighborhoods by 50%.

INTERNATIONAL PROFIT ASSOCIATES Buffalo Grove, IL

The leading business resource and development company in the U.S. and Canada, serving small to mid-
sized business with revenue exceeding $200 million
Senior Area Manager, 12/2008 to 9/2009
Position was responsible for risk assessment and scheduling business analyses in the Wichita and
surrounding area to help small business survive and thrive. Honing sales skills and gaining a greater
understanding of sales training in a position outside of my core competencies improved my understanding
of what marketing reps need in the field from the main office.

DESERET HEALTH GROUP – Centerville, UT

New company managing 11 long-term care communities in Kansas
Regional Director of Marketing, 9/2009 to 11/2009
New position on administrative team to develop branding and marketing program to implement in all
markets, based out of the Wichita location. Credit market downturn resulted in elimination of a number of
positions including my position as the most recent addition to the administration.

PRESBYTERIAN MANORS OF MID-AMERICA – Wichita, KS

14th largest not-for-profit company in the United States providing senior housing options with 17 locations
in Kansas and Missouri
Corporate Director of Marketing, 5/2001 to 9/2008
Hired away from marketing agency after working with PMMA as a client for two years to fill new position.
Developed and directed integrated marketing communication programs, sales training, public relations,

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web site, and brand management. Worked with 17 local marketing directors, and managed external
resources.
Selected Accomplishments:
 Lead development of and launch of PMMA web site, growing to 2400 unique visitors monthly.
 Lead implementation of marketing and sales programs to achieve 93% census, exceeding budgeted
census and well above state averages.
 Implemented new sales program to allow 3-night stay at locations to reduce sales cycle time by 50%.
 Improved positive media coverage by 20% system wide, including working with marketing agency to
develop a story which resulted in national and international media attention with an advertising
equivalency of more than $100,000.
 Implemented sales management program to track required numbers to achieve goals and
implementation of use of sophisticated lead management database software.
 Successfully transformed an internal annual event into an integrated marketing communications and
lead generating opportunity for all 17 locations, generating national media coverage in the process.

ASSOCIATED ADVERTISING – Wichita, KS

One of Wichita’s leading marketing and advertising agencies
Account Executive, 10/1996 to 5/2001
Managed strategic planning and development of marketing communications campaigns for health care
clients.
Selected Accomplishments:
 Lead development and successful launch of branding campaign for Presbyterian Manors.
 Prepared strategic plan for Downing & Lahey Mortuary which resulted in their first web site and
achievement of client’s business goals.
 Researched and wrote strategic plan, supervised implementation and monitored for achievement of
business goals for Preferred Health Systems, including web site launch which resulted in 100,000 page
views within the first six months.
 Earned kudos from clients and account supervisors for communication deliverables that targeted
desired audiences and articulated the value of products and services.

HOSPICE, INC. – Wichita, KS

A top 20 hospice in the United States
Director of Communications, 5/1992 to 10/1996
Built sophisticated public relations program to educate the public on hospice care and its benefits for
those diagnosed with six months or less to live.
Selected Accomplishments:
 Increased media coverage throughout the service area by 33%.
 Successfully avoided a major communications crisis when a new Sedgwick County coroner changed
the rules for emergency response for at-home deaths.
 Worked with director of development to grow major annual fundraiser from $60,000 to $80,000.
 Designed and implemented communications programs that contributed to increasing average daily
census from 90 patients to a peak of 212.

STARKEY, INC. – Wichita, KS

Wichita’s oldest provider of services to persons with developmental disabilities
Public Relations Coordinator, 5/1990 to 5/1992
• Worked with director of development to grow annual pancake feed from $6,000 to $10,000 event.
• Part of team that grew Charlie Daniels Golf Classic from a $40,000 event to $100,000 annual fund
raiser.
• Increased media coverage three-fold.

IDEA HATCING UNLIMITED – Wichita, KS

Provided freelance advertising writing and public relations to diverse client base including the Kansas
Coliseum, Austin Fireworks, KFDI radio and KSNW-TV.
Principal, 1987 to 1992
• 1991-1992, adjunct instructor at Cowley County Community College outreach location in Mulvane,
KS.
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 • 1990 to 1992, operated Saddle Up newspaper, a monthly publication for horse owners in Kansas
and Missouri.

STEPHAN ADVERTISING – Wichita, KS

Writer/Producer, 1983-1986

SHEPLERS, INC. – Wichita, KS

The world’s largest western stores
Ad Assistant/Writer, 1980-1983

Skills
 Marketing Strategies & Campaigns  Development of Training Materials
 Team Leadership and Motivation  Sales Collateral & Support
 Product Positioning & Branding  Public & Media Relations
 Web & Print Content Development  Annual Meeting Planning

Education
WICHITA STATE UNIVERSITY, Wichita, KS
Bachelor of Arts, 5/1982
 Major: Journalism-Advertising/PR l Minor: Marketing l Graduated Magna Cum Laude, with Honors
WEST VIRGINIA UNIVERSITY, Morgantown, WV
Master of Arts, 2011
Major: Integrated Marketing Communications in progress

Community Service
 Wichita Radio Reading Service (WRRS) Board of Directors, 2008-2011
 Mature Media Awards annual national competition judge, editorial categories, 2005 to 2008
 Kansas Guardianship guardian/conservator, 1990-2007
 Roots & Wings Board of Directors, 1998-2002
 Volunteer with Rainbow Meadows Equine Rescue and Retirement and Southern Winds Equine Rescue.

Awards
 Mature Media Awards, 2004-2008: Gold, Silver, Bronze and Merit for public relations, collateral, web
site, recruitment ad, television ad, and annual calendar.
 Kansas Association of Homes & Services for the Aging Award of Excellence for Presbyterian Manors’
55th Anniversary “55 Faces of Presbyterian Manors” campaign, 2005.
 Numerous PRSA Clarus, IABC state and District 6 awards for communications campaigns, collateral
materials and individual editorial work; also IABC Gold Quill (international competition) for editorial
written for Kansas Health Ethics.
 Addy Awards 1996 – 2001 for work done for clients as team leader.
 Kansas Healthcare Communicators Emerald Awards for work for Hospice, Inc.
 National Hospice Organization Award of Excellence-Community Outreach, public relations program,
1994.

References available upon request

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