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The aims of this assignment are to measure the outcome of students learning in terms of
knowledge acquired, understanding developed and skills or abilities gained in relation to achieve
the learning outcomes.
This assignment also aimed at investigating the role of the front office in the management of a
hospitality operation. The central focus of this should be on the aspects of planning and managing
rooms division, the different areas of knowledge, skills and understanding that contribute to
effective management and business effectiveness.
This assignment will measure learners at outcome levels, all learners must achieve outcomes 1 to
4 outlined below. The assignment comprise of an essay to be written under several broad topics as
the main requirements of the assignment. Relevant areas for discussion have also been identified
under each broad topic.
The beginning of each section should outline a general introduction to the broad topic with the
objective of providing a contextual background to the areas of discussion to follow.
Relevant references and academic quotes and the use of case examples are required as evidence of
broader reading and research.
Specification of Assessment
Scenario
ASSIGNMENT REQUIREMENTS:
Using the relevant current issues, theories and literature, write an essay comprised of the
following broad topics/sub-sections:
Wherever possible you should answer the above requirements using practical examples from
following organisations.
LO3 Understand the factors that contribute to effective management and business
performance in the accommodation service function
The following 3 criteria should be covered through Power-Point Slides.
Your presentation should include EVERY member of your group and ideally will be presented
using Microsoft Power-point Slides. There should be a maximum of 20 slides for the complete
presentation in groups of 4-5 learners to demonstrate the following criteria 3.1, 3.2 and 3.3. Note
you will be assessed based on your own performance, and contribution in the power-point slides
and presentation, though the activity can be developed in groups. Consequently you will be
assessed and graded individually. You can choose a particular example or a range of examples to
raise your case. It would be highly recommended to have references on the slides, and at the end.
3.1. Assess the importance of property interiors and design to effective management
3.2 Discuss the critical aspects of planning and management of the accommodation service
function for a given hospitality operation
3.3. Analyse the key operational issues affecting the effective management and business
performance of the accommodation service function for a given operation
LO4 Be able to apply techniques to maximise and measure occupancy and rooms
revenue
4.1 Perform revenue/yield management activities to maximise occupancy and rooms revenue
M2: Identify and apply appropriate techniques that can be used to assist maximising occupancy
and room revenue
4.2 Discuss sales techniques that rooms division staff can use to promote and maximise revenue
D3: Credit will be awarded to demonstrate creative and out of the box thinking
4.3 Discuss the purpose and use of forecasting and statistical data within the rooms division
M3: Identify limitations of employing such techniques and justify whether forecasting should be
employed despite apparent limitations. Present and communicate appropriate findings
4.4 Calculate rooms division performance indicators to measure the success of accommodation
sales
Conclusion(s)
HND HM; Rooms Division Operations Management; Unit 6;
You are required to write conclusions to your assignment (D1). The conclusion allows you to have
the final say on the issues you have raised in your assignment, to summarize your thoughts, to
demonstrate the importance of your ideas, and to propel your reader to a new view of the subject.
It is also your opportunity to make a good final impression and to end on a positive note. Your
conclusion can go beyond the confines of the assignment. The conclusion pushes beyond the
boundaries of the prompt and allows you to consider broader issues, make new connections, and
elaborate on the significance of your findings.
D2: Take responsibility for managing and organising activities throughout the assignment. Provide
appropriate table of content, proper referencing and demonstrate an effective approach to
independent research
Important: You are required to give acknowledgement of any secondary data by using
appropriate referencing system (Harvard Reference System). Any material which is taken from a
secondary source, i.e. book or website, must be rephrased in your own words and acknowledged
accordingly.
Support materials
Textbooks
HND HM; Rooms Division Operations Management; Unit 6;
Abbott P and Lewry S Front Office: Procedures, Social Skills and Management
(Butterworth-Heinemann, 1999) ISBN 0750642300
Allen D Accommodation and Cleaning Services: Operations Volume 1 (Nelson Thornes,
1990) ISBN 0748702903
Allen D Accommodation and Cleaning Services: Management Volume 2 (Nelson
Thornes, 1990) ISBN 0748703314
Baker S, Topping S and Cullen S Rooms Division Operations (Hodder Arnold, 1995)
ISBN 0340567708
Baker S and Huyton J Principles of Hotel Front Office Operations (Thomson Learning,
2000) ISBN 0826447090
Bardi J A Hotel Front Office Management (John Wiley & Sons, 2002) ISBN 047101396X
Braham B Hotel Front Office (Nelson Thornes, 2004) ISBN 0748716327
Branson J C and Lennox M Hotel, Hostel and Hospital Housekeeping (Hodder Arnold,
1990) ISBN 0340525185
Dix C and Baird C Front Office Operations (Longman, 1998) ISBN 0582319315
Fellows J Housekeeping Supervision (Longman, 1986) ISBN 027302552X
Jones C and Paul V Accommodation Management (BT Batsford, 1985) ISBN 0713448075
Webster K Environmental Management in the Hospitality Industry (Thomson Learning,
1999) ISBN 0304332348
Wood R and Verginis C S Accommodation Management: Perspectives for the International
Hotel Industry (Thomson Learning, 1999) ISBN 1861524897
Websites
www.bha-online.org.uk British Hospitality Association
www.caterer.com Caterer and Hotelkeeper website
www.hcima.org.uk Hotel and Catering International Management
Association
www.informationcommissioner.gov.uk Information Commissioners Office
www.instituteofcustomerservice.com Institute of Customer Service
www.johnsondiversey.com JohnsonDiversey cleaning and hygiene
specialists
www.people1st.co.uk People 1st (formerly Hospitality Training
Foundation)
http://www.ttglive.com/
http://www.tradingstandards.gov.uk/products/Information.cfm
http://www.citizensinformation.ie/categories/consumer-affairs/