Lorenzo Miguel C.

Naco

POLSTRA 6:00pm-7:30pm

ABS-CBN Corporation Mission and Vision Essence

Rati
1. Product and

ng
x

Services
2. Philosophy

Statement

Evaluation

They keep us grounded and This

is

evident

in

remind us of the things that ABS-CBNs programs

matter more than ratings, like

Nathaniel,

revenues, and profits. They Sunday

Mass,

May

guide us in our decision- Bukas pa, and many

making

and

direct

our more

where

choices and actions. Our core showcase

values,
articulated

with

they
values

clearly formation programs.

behavioral ABS-CBN

Lingkod

indicators, define what the Kapamilya is also a

ABS-CBN culture is and what discernable example
kind of people would thrive in that their vision is
3. Technology

our organization.
Innovation & Embracing

achieved.
ABS-CBN Vision

Change

achieving

- Exploring new ways

in

technological

and challenging old ways,

breakthrough

including past successes, to

really

achieve breakthroughs and

ABS- CBN is the first

continuous improvement;

free network channel

Coming up with fresh

to broadcast in High

perspectives and innovative

Definition.

ABS-CBN

ideas

innovation

is

- Championing
breakthrough ideas and

is

noticeable.

also

clearly seen in the

ABS-CBN TV plus.

initiatives

- Spotting and
developing options and
solutions that are out of the
box (outside experience and

convention) even if
these have been untried or
untested

4. Concern for

Employee

Meritocracy

Core

Values: ABS-CBN

surely

Granting

commensurate compensates

their

rewards at the right time for employees well. 11

good performance

out

of

20

highest

paid celebrities come

from ABS-CBN. It also
conducts

awards

where

they

commemorate

their

employees
excellence in work.
5. Concern for

survival, growth
and profitability
6. Concern for
public image

Every day, in our work, in Truly

ABS-CBN

whatever we do, we look to showcases

these

core

guidance

and

values
we

for concern
are image

their
in

public

by

public

reminded that the reason we service

and

work so passionately in ABS- commitment to their

CBN is because we are here job. It is evident in
to serve the Filipino.

the

ABS-CBN

news

teams
their

are
lives

risking
just

to

give us good and on

hand

information

about

what

happening

in

is
the

world. They are also

offering
that

programs
helps

the

Filipinos like Salamat

Dok,

Kabuhayang

Swak na Swak, and

educational
programs
Matanglawin.
7. Market
8. Customer

ABS-CBN seeks that person

that

does

not

need

the

limelight but seeks only the

reward

of

giving

to

his

Filipino brethren and can put

what
9. Self- Concept

is

good

for

the

customer
Our core values, reflected in
our culture and the way we
serve
apart

the

Filipino,
from

organizations.

set

us

other

like