Portfolio

Madison Carroll

Contact
Madison Carroll
125 E 2nd S
Rexburg, ID 83440
850.776.6106
madicarroll@gmail.com

Table of Contents
Logo
Montage
Photography
Photo design
Stationery
Flier
Brochure
Web page
Event ad

Logo
Description: This is a logo I made for an old boutique my mom used
to own when we lived in Alabama. I kept in mind the style of clothes
and items the store carried when I was designing this logo. I wanted
to keep it simple but also have personality to it.
Process (Programs, Tools, Skills): I used Adobe Illustrator to design
these logos. I used the circle tool to create the outline. I then made a
smaller circle inside and used the rotation tool and duplicate control
to make the smaller circles go all the way around. I then deleted the
bigger circle to leave the small circles by themselves. I added the text
and oval for the small saying next to charm.
Message: The message is to advertise for the boutique and hopefully
attract the people who would be interested in shopping in the store.
Audience: The audience is anyone who would like to shop at the
southern boutique. The name of the shop itself gives a good description of what kind of style the store has, and I think the font I chose
also portrays that.
Top Thing Learned: I learned how to work Illustrator for the first
time. I also learned how to use the rotation tool and how to multiple
select features to add color, move, etc.
Color Scheme and Color Names: Tertiary Green/Yellow
Title / Body Font Names & Categories:
Title: Eccentric Std
Body: SignPainter-HouseScript

Montage

Description: A montage with an inspirational quote with two

blended photos and the correct use of typography.
Process (Programs, Tools, Skills, Steps taken while designing): I
used Adobe InDesign to upload and edit the photos. I used the
magnetic lasso to cut the photo of Mick Jagger out and then applied a mask to blur the edges and to make the photo appear
slightly translucent. I added the text and then added an overlay to
give the letters a translucent look. For the word need I applied a
few more layers to make it lighter than the rest of the words.
Message: The message is directed towards everyone.
Audience: I thought the city lights would attract younger views
and the quote from Mick Jagger could also attract older audiences
as well.
Top Thing Learned: The top thing I learned was how to blend
two photos together and how to apply affects to the text that compliment the blending of the photos.
Filter / Colorization used and where it was applied: I selected
the city lights and added the sharpen feature to make the colors
more vibrant.
Color scheme and color names: Tertiary/Teal, Indigo, Violet,
Gold, Lime
Title Font Name & Category: (First Font) Noteworthy Light
Copy Font Name & Category: (Second Font) Monospace 821 BT
Roman
Sources (Links to images on original websites / with title of site):
Jagger: https://www.pinterest.com/pin/212865519860170167/
[Pinterest]
City Lights: http://riverofbones.cf/post/131700620048 %5BTumblr%5D

Photography
For this project, I took pictures outside of my apartment because the trees around the building are
changing colors and it turned out really nice in the
pictures. I tried to take pictures of already vibrant
colors and use the building as a contrast. Composition 2 is a picture of my roommate and she really listened when I told her to look serious.
To edit the photos I used Adobe Photoshop using
the features Levels, Vibrance/Saturation, Selective
Color, and Sharpen. Before I edited the pictures, I
thought the colors were already bright but the vibrance/saturation feature really made the colors pop.
Also, the selective color feature made a bigger difference with making the colors richer than I originally
thought it would.

Photo Design

Description: This is a project showing my skills with Adobe Photoshop working with photography and photo editing.
Process (Programs, Tools, Skills, FOCUS principles): I first decided
on a color scheme that I wanted or my project and went and took
photos that matched that theme. I edited the photo to enhance the
colors using the features levels, vibrance, selective color and sharpness. Then using the color scheme Orange Monochromatic, I added colors from the color wheel using the eyedropper tool to add put
them into the design. I used the oval shape and added layers on top
of that to incorporate the color and create a design that went well
with the pumpkin. I added three additional ovals with the color
swatches and put the color scheme beside that.
Message: I wanted to create a project that was fitting for the season
we are in. I wanted it to appeal to anyone who would be interested in
fall activities in the community.
Audience: The audience is anyone in the community who would be
interested in fall activities. The place Juniper Park West Bend is in
Bend, OR.
Top Thing Learned: I learned my way around Adobe Photoshop:
how to edit photos, add media to the image and how to add colors
from an outside image into the design.
Color scheme and color names: Orange Monochromatic
Title Font Name & Category: Hobo ST Medium
Copy Font Name & Category: Helvetica Neue Light

Stationery
Description: This is a stationary and business card that I
designed for the boutique Southern Charm.
Process (Programs, Tools, Skills): I used Adobe Illustrator CC to design the logo, stationary and business card.
I used the circle of dots from the logo to create the watermark on the stationary background and applied the
transparent feature to make the dots fade more into the
background. I used the line tool to create the line separating the white space form the logo and company information. For the card, I used the color from the logo
to use for all of the card. I used the same dots to separate
the information.
Message: The message is to advertise the companys
name and information.
Audience: The audience is geared towards everyone.
Top Thing Learned: I learned how to create a box a certain size (for the card.)
Color scheme and color names: Monochromatic; green.
Title Font Name & Category:SignPainter-HouseScript
Copy Font Name & Category: Sinhala Sangam MN

Flier
Description: Black and white flier advertising a graduate leadership conference.
Process (Programs, Tools, Skills, FOCUS principles):
I first sketched out my design then used Adobe InDesign to create it. I used the black and white create
contrast within the design while maintaining a good
amount of white space. I kept the important information in the black boxes and made sure the logo and
website was easily seen. I was given the photo, image
and information.
Message: To inform graduating seniors of a leadership conference that could help them with better
business and leadership skills.
Audience: Recent graduates who are interested in
leadership skills.
Top Thing Learned: The basics of InDesign and how
to properly apply contrast.

Brochure

Description: This is a brochure I designed in Adobe InDesign to advertise of a Student Services service project.
Process (Programs, Tools, Skills): I used Adobe InDesign
to design the body of the brochure. I used Adobe Photoshop to edit some of the photos, as well as Microsoft Word
to eliminate the background of some images. I also used
Adobe Illustrator to design the Student Services logo.
Message: The message is to advertise for a Student Services service project where the students are collecting unwanted recyclables at the the end of the semester.
Audience: It is geared towards students leaving for the semester who have recyclable trash to dispose of but anyone
could donate.
Top Thing Learned: How to make the layout of a brochure
and how to mold text around a picture.
Color scheme and color names: Monochromatic- Red
and Grey
Title Font Name & Category:Haettenschweiler Sans
Serif
Copy Font Name & Category:Ayuthaya Serif
Word Count of copy: 150 (used Word to count the words)

Web Page

Description: This is an HTML website using CSS to display

and describe the logo I designed.
Process (Programs, Tools, Skills): I manipulated the code
to create a design that complimented the logo. I used Text
Wrangler to modify the code and w3schools.com for tips
and tricks on how to get the look I desired. I briefly sketched
out the design I had in mind and then tried to design that
online. I used the Adobe Color Wheel to get the HEX codes
of the colors I wanted.
Message: The message is to explain the processes I used to
design the logo and what my audience is for that specific
logo.
Audience: Everyone who interested in the logo, logo design
process, or the store itself.
Top Thing Learned: I learned what CSS is and how it works.
I learned how to create different backgrounds and how to
find the colors I want.
Color scheme and color hex(s): Green and Yellow Monochromatic ; #00B708 #FFFFFF #000000 #00B708 #F3F700
Title Font Families & Category: Perpetua Titling Mt
Modern
Copy Font Families & Category: Gill Sans Sans Serif
Changes made to the CSS: I changed the note; background;
body: font, border, background; heading: font, color.

Event Ad
Description: This is a flier advertising for a local
park 5K fundraiser to raise money to renovate an old
park pavilion. I made up the website and event information.
Process (Programs, Tools, Skills, FOCUS principles):
I used Microsoft Word with the features adding color boxes and adding gradient. I inserted the scanned
picture and used the remove background feature to
make it into a circle. I also used the symbol tool to
insert the little circles between the dates and time.
Message: The message is to promote the 5K fundraiser to renovate the old park pavilion for the public to
use.
Audience: Everyone
Color scheme and color names: Orange/ Brown and
Orange
Top Thing Learned: How to make the information
flow and look presentable and appealing. I struggle
with coming up with designs and this did help increase my creativity.

Stationery Redo
125 E 2nd S
Rexburg, ID 83440

Madison Carroll

M. E. C.
photography

850.776.6106

madicarroll@gmail.com

M. E. C.
photography

Madison Carroll
850.776.6106
madicarroll@gmail.com