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Microsoft Corporation
Contents
About Microsoft....................................................................................................... 2
Microsoft India........................................................................................................ 2
Corporate Mission Statement...............................................................................3
CSR initiatives of Microsoft in India....................................................................3
Introduction and Background............................................................................3
CSR Vision............................................................................................................. 4
Objectives of the CSR policy.............................................................................. 4
CSR Committee.................................................................................................... 4
CSR Projects......................................................................................................... 4
Thematic Areas................................................................................................. 5
CSR Policy Guiding Principles.........................................................................5
EMPOWER: Transforming Education and Expanding Digital Inclusion........5
IMAGINE: Unleashing Future Innovators..........................................................6
REALISE: Increasing Employability and Entrepreneurship...........................7
NGO Partners........................................................................................................ 7
Flagship Projects................................................................................................. 8
YouthSpark- Project Jyoti................................................................................ 8
Impact................................................................................................................. 9
MP Kanha Project: M-Mantra.............................................................................9
Impact............................................................................................................... 10
Analysis............................................................................................................... 10
About Microsoft
Microsoft Corporation (commonly referred to as Microsoft) is an American
multinational technology company headquartered in Redmond, Washington,
1
Microsoft India
Microsoft India Private Limited is a subsidiary of Microsoft Corporation,
headquartered in Hyderabad, India. Bhaskar Pramanik is the chairman of
Microsoft India. The company first entered the Indian market in 1990 and has
since worked closely with the Indian government, the IT industry, academia
and the local developer community to usher in some of the early successes
in the IT market. Microsoft currently has offices in the 13 cities of
Ahmedabad, Bangalore, Chandigarh, Chennai, Coimbatore, Hyderabad,
Indore, Jaipur, Kochi, Kolkata, Mumbai, New Delhi, and Pune. Increasingly, the
company has become a key IT partner of the Indian government and
industry, supporting and fueling the growth of the local IT industry through
its partner enablement programs. Since its entry into India, Microsoft has
focused on three key objectives:
To support and fuel growth of the local IT industry through its partner
enablement programs
To use the Microsoft Unlimited Potential program to enhance education,
jobs and opportunities and foster innovation through relevant,
affordable access to computing.
Microsoft in India employs about 6,500 people and has six business units
representing the complete Microsoft product portfolio. Bhaskar Pramanik,
Chairman of Microsoft India, announced that Microsoft intends to provide free
internet connectivity across India.
CSR Vision
The Companys CSR vision is to use their technology and investments to help
individuals, communities and businesses across sectors, geographies and
age groups to realize their full potential.
CSR Committee
The Company has as per the requirements of Section 135 of the Act formed a
committee to manage the CSR projects of the Company. The members of the
CSR Committee are:
CSR Projects
They believe technology offers renewed possibilities that can empower
educators, students, youth and entrepreneurs in the country.
Thematic Areas
Disaster Response
Education
Accessibility
Environmental Sustainability
NGO Partners
Microsoft follows the following eligibility criteria for selecting NGOs for project
implementation:
7
Flagship Projects
YouthSpark- Project Jyoti
Microsoft, in association with several NGOs, launched a programme,
YouthSpark- Project Jyoti, aimed at enabling the local communities to use
information technology as a tool to their development.
Under the project, called the Unlimited Potential Programme or Project Jyoti,
Community Technology Learning Centres (CTLC) were set up in both rural
and urban areas where women, youth and even children are trained in basic
computer operations like how to use the MS office software.
YouthSpark - Project Jyoti is centered on the concept of the Community
Technology Learning Center, a venue where people of all ages and abilities
can learn about computers, use the internet, explore careers, participate in
community activities, and develop technology skills, free of charge. A
certificate of qualification is awarded at the completion of the programme.
The pivot of the program is the CTLCs set up in places like community
centre, school, housing facility, where people of all ages and abilities can
come to learn about computers. Using the Internet, they can pursue new
careers, further education, participate in community activities or develop
technology skills.
There are over 1425 CLTCs across India where training is provided. This is
done in partnership with 14 NGOs like SEWA, MS Swaminathan foundation
(MSSRF), NASSCOM Foundation, Smile Foundation etc.
Microsoft has invested Rs. 45 Crores till date to implement agencies, which
was basically used for supply of computers to the centres and imparting
training to the instructors.
Impact
The program has trained over 500,000 young adults, 70% of who are in
gainful employment or self-employed. YouthSpark - Project Jyoti adapts an
enterprise approach to training and actively encourages the youth to develop
an entrepreneurial mindset. In fact, over 700 youth enterprises have been
established as a direct result of the program, just since December 2012.
Microsoft also helps young entrepreneurs fund their ventures through Give
for Youth, a micro-giving portal.
From the Chikanari weavers in Uttar Pradesh who use CAD software to make
better designs to the fishermen of Tamil Nadu who use satellite connectivity
to gather timely weather information, the efforts of YouthSpark - Project Jyoti
have created some amazing stories. The company has also helped the
incredible youth to find IT-related jobs across sectors including BPO,
Customer Management & Retail, Hospitality, and Fashion Design.
MP Kanha Project: M-Mantra
Microsoft India partnered with the IT division of Madhya Pradesh Forest
Department to help them in overcoming both natural and technological
challenges faced. Due to the vast terrain in the forest the department was
unable to track movements of the wildlife in the land, map land holdings in
the areas around the jungles and respond to forest fires on time. This was
further compounded by the fact that the remote areas had low connectivity.
9
They have introduced systems like M-Mantra for Forest and Wild Life
Management to enable the organization to plan and implement related
policies and effectively monitor the forests and wildlife. As part of the MMantra for Forest and Wild Life Management programme, several
applications for personal digital assistants (PDAs) have been developed
including the Fire Alert Messaging System (FAMS), Forest Dwellers Survey
System and Wildlife Management System.
This project, because of its easy applications, has helped various
departments at the Forest department- Office staffs, patrolling officers,
wildlife researchers, Managers & functional foremen deliver a reliable
solution to the problems of wildlife tracking, mapping land holdings and
managing forest fires.
Some of the key aspects that make the project unique include:
10
Secured forests and wildlife: The Fire Alert Messaging System and
Wildlife Management System have led to all incidences of fire and
poaching being captured and transferred to the field enabling
necessary actions immediately. Effective monitoring has resulted in
correct reporting of fire and poaching incidents resulting in quick
response.
Impact
Keeping in mind the success of the project, the future looks promising in
terms of increasing the area of implementation. Over 10,000 fires have
already been contained, 181,355 hectares of land have been mapped and
28,751 animals have been sighted under this program till date across the
Kanha Forest Reserve.
The long-term vision for the program is to reach out to all the forest
departments across India to aide them in effective planning and monitoring
of the forests.
Analysis
Chec
k
Programs under
Microsoft
No
Yes
No
backward groups
Ensuring
environmental
sustainability, ecological balance,
protection of flora and fauna, animal
welfare, agroforestry, conservation of
natural resources and maintaining of
quality of soil, air and water.
Yes
MP Kanha Project M
Mantra, Support sanitation
drive,
Environment
sustainability
in
its
operations.
Chec
k
Programs under
Microsoft
No
12
No
Yes
Project Kshamta
No
No
Yes
Partnered
with
M.
S.
Swaminathan
Research
Foundation
(MSSRF)
to
provide a network of Village
Knowledge Centers (VKC)
13