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ANALYSIS OF
INTERNATIONAL AVIATION
INDUSTRY
J.R.D. Tata a young Indian who was the first to get his A-
hours.
the guarantee asked for was only Rs. 50000 for the first
year, Rs. 25000 for the second year and after that no
the tiny plane was Mr. Tata, operating the firs schedule
Stinsons Trimotors.
This feat has given air India a place in the Guiness Book
of World Records.
India’s logo.
company.
travellers.
DISINVESTMENT OF AIR INDIA
sooner or later.
foreign nationals.
Air-India actually flies to 32 out of those 78
destinations.
The only good news in the last seven years in that Air-
India has made a net profit for the 1st half of this
Madras sector.
Zurich ad Chicago.
48 destinations.
information system.
left on time.
UK - London, Manchester
has commenced.
flights.
- The skypphone
- Air-shows
Air - India flight for the comfort of the 1st and executive
class passengers.
PRICING STRATEGIES/PROMOTIONAL
STRATEGIES
prices are not stable, hence Air India follows the market
losses but they still believe that they can grow and
following.
15% charge.
Banks
Frequent flyer programme - Flying returns - jointly
faster.
the network.
Accessibility of tickets
reservation.
AIR INDIA PERFORMANCE
too many bosses but that they don’t stay for very long.
to fewer places.
Air India’s Declining network - places where it has
stopped flying.
load factor.
Of all the routes Air India flights - only India - Gulf, India
loser makers are reason for this has been Air India’s
inability to attract passengers in the high yield business
class.
the mark.
Air India is the only airline in which the 1st and business
class gets full before the economy class - still Air India is
suffering losses. But they still believe that they can grow
rationalisation.
100
50
0
-50
-100
-150
-200
-250
-300
-350
1994-95 1995-96 1996-97 1997-98 1998-99 1999-00
4.4 SWOT ANALYSIS
SINGAPORE AIRLINES
Strengths
• Major network
carried.
company.
airlines.
• Innovative
• World cargo
Weaknesses
Opportunities
best airlines.
Threats
airlines.
success.
• Last but not the least consumer preferences. It
AIR INDIA
Strength
employees.
• Business and the 1st class gets filled up first before the
Economy class.
Weakness
• Extra staff
• Fleet size – 28
• Average age of fleet over 12 years
international airlines.
• Financial crises
• Lack of publicity.
Opportunities
49% over the last 20 –30 years and the reason for this
disinvested company.
Threats
Birth
Destination
countries.
countries.
destinations.
Fleet
The average age of Singapore Airlines fleet is 10 years
Target audience
business class, and the first class, its basically the high
frequent traveller.
And for Air India is just the government officials and the
board according.
Cathay Pacific is not behind, it stands equal to
Pricing Strategies
Distribution
reservation system.
• E-Ticketing
• Internet.
Cathay Pacific
• Internet
AIR INDIA
modernisation.
PROMOTION
tickets.
earn miles each time you fly with SIA. Air India has a
Newspaper magazines.
promotional strategies.
CONCLUSION AND RECOMMENDATION
CONCLUSION
are:
The only good news in the last seven years is that Air-
India has made a net profit for the 1st half of this
airlines but their are few points that I think that they
of the world.
interesting.
all generations.
If license given - may be a casino where there are slot
airline
routes;
in the world.
customers.
improvement also.
consignment.