The Goal Of Marketing

The goal of marketing in consumer behavior, that is :

1. Promotion

An effort to notify or offer products or services on with the purpose of compelling

prospective consumers to buy or consuming it.With any promotion the manufacturer
or distributor expects tax increase sales figures.

The goal of Promotion among others :

Spread information products to the market target of potential;

to get the increase in sales and profit;
to get new customers and keep the loyalty of customers;
to maintain the stability of sales when occurring languid market;
is dry distinguish as well as product than competitor products;
form an image of the product in the eyes of consumers in accordance with
the desired.

Promotion company is the activity of communicating their products. This

communication can be done by means of sales promotion, the selling, personal the
selling, direct public relation and advertising. Some things that must be considered
in making communication is against public message what is clear consistent, and
influential strong against organize and the product and brand.

2. Sales Promotion

Sales promotions is promotional activities in addition to advertising, the selling,

personal as well as publicity.Activities that included in sales promotions among
other: , fashion show performances exhibitions demontration and so on.Usually the
program is held together with promotional activities other and they are relatively

cheaper than advertising and personal the selling.Besides sales promotions also
more flexible because it can be done at any time at a cost of the available anywhere
in the world.

2.

Personal Selling

selling personal is personal presentation by the energy of the sales and building
relationships with customers.This way to see personal interaction between two or
more persons, establish a rapport, and is a promotion that expensive.The selling
process of professionals who are as follow: prospecting, preapproach, approach,
presentatioan, dealing with objections, closing the sale, following up. wares suitable
sold by salespersons is goods and to purchase expensive.

People who do it with multiple called name: sales person , sales representative an
account executive, sales of engineers, and agent.The role of sales person
investigate problems namely owned consumers determining the product and
recommend a proper negociate, provisions sales and build personal relationships
long-term.There are two kinds of orders type seller to take, of people waiting
customers in a store.

In the personal interactions the selling happen directly mutually met face-to-face
between buyer and seller.Communication that conducted both parties is individual
and two directions, so that the seller can immediately obtain responses as feedback
about desire and enjoyment of buyers.The delivery of news or a conversation that
they do very flexible because can adjust with the situation that exists.

3.

Direct selling

Direct selling or direct sales is the way the product marketing and services directly
to customers.Direct, namely in advance. gatheringAdvance of this gathering
generally held in customer house or at home friend.Or, another place outside the
location of a retailer

There are three basic type direct the selling, namely one on one, , party plan and
multilevel marketing (MLM).One on one, in this system a seller, which is an agent /
members / independent contractor or off, consumers who draw potential in special
area based on the approach of person to person.They offer the product and had the
base of the commission or other.Their income can also be obtained from the
difference between the purchase price to the supplier and sale to consumersThis
manner often used by the member a broker associate / a marketing agent property
( era, lj.Hooker, coldwell banker, etc ) and the insurance agent ( prudential, , sequis
life jiwasraya, etc ).

Party plan, to the method a seller of, employees of unincorporated or remains, on

duty in search of or be the host who had invited a team of people in his house in
order sales party to demonstrate a productThe seller income also on the basis of the
difference between the price at retail.The host usually given gifts as gratitude in
accordance with the value of certain.This model often used by distributor household
utensils, cosmetics, drinks to the health, and nutrients health.Pt.Imawi benjaya, that
follows tupperware brands to the product of plastic packaging, was one of a
company that success and was more popular among the housewives, in applies the
methods of the sale of this.

Multilevel marketing (MLM) or networking, system is selling is cascading from the

distributor which have a chance to earn a living in two ways.First the sale of
products directly to consumersSecond distributor could receive a rebate on the
basis of the number of products and services purchased by members of the group
business for sale or discharging, including the number of sales of personal.Or in the
sense of other mlm or network marketing is distributing, activities sell or supply
products and services through individuals appointed as agents or distributor.This
agent paid in the form of commissions, discount bonus and other rewards based on
the number of sales and their ability recruit agents.Recruiter called upline, while
who were recruited called downline.In a system of mlm, upline also get rewards of
the magnitude of the sale of downline located underneath direct, sales downline
and indirectly

The power of a system of direct the selling is traditional independence of service to

the consumer and the commitment to the growth of entrepreneurship in a system of
free tradeA system of direct the selling offer business opportunities to those who
looking for an alternative to earn a living tampa see tribe, sex, the level of
education age and experience.This system offers the chance to earn a living by
working part-time and full-time.

In many cases direct selling opportunities it develops into a career satisfying for
those who achieve success and choose to work in full time

This method have excess among others operate more flexible because the seller
can observe the reaction of customers and, adjusting her approach a futile effort
can be minimized, interested customers usually buy directly, and sellers can forge
long-term relationships with customers.Therein contained practices salesmanship,
negotiating, and relationship marketing, much-needed competition in the era of free
trade

Besides, another advantage of this system which is the seller can enjoy freedom
time, freedom in determining benefits and obtain training free from the company
sponsors, / and allow people doing business with products or services unique and
innovative, bring them to market without pay for the cost of advertising and the
mass media very great and without must compete in stores a retailer.On the side of
customers the seller usually will go directly to the prospective customers, so that
they do not have to bother go out of home.They will get an explanation will clear,
products and they also can directly ask not clear when the seller being presented
products on sale.

Although this was the case mlm system and direct the selling also face problems
such as a person who is impaired because aggressive selling, the emergence of
signs of bad image for industry if there was one of the seller who cheats its
customers, disturbing pivacy others, sporadically and there are also several sellers
who use or exploit the buyer an impulsive or buyers who less high-tech.Besides,
there are some other factor that cause the failure mlm and the type of direct the

selling other.Bad management because of a lack of experience as well as the

commitment it takes.Lack of communication effectively with the marketing agents
as well as failure motivate the distributor.Products that sold 's low or its market
limited.

4.

Public Relation

Public relation used to build good relations with the public to get favorable publicity,
good image, and straightening rumors less good.

Public Relation raches people who avoid sales people and advertising, can
dramatize a company or product, tends to be used ads an afterthought, planned use
can be effective and economical.

This method is not just advertising but also become notify the vision of the
company.a press, is public relations sponsorship, and speech.Personality is image
that the symbols people used to describe the image company.But image of the
person not replace image companies and their products.

5.Advertising

advertising is all forms of presentation and promotion not personal menenai notion,
goods, or services paid by the sponsor certain.Advertising was one of four important
instrument used an enterprise to launch persuasive communication against buyers
and by the society Persuasive communication is intended to create an exchange
that satisfactory.Advertising purposes commandment is to sell or improve sale of
goods, merit or an idea.Such an activity advertising often result in the occurrence of
sales soon although sales also many new occurring in the future.Thus in general it
can be said advertising purposes is to boost sales that benefits.Number of buyers
who wanted to reached, how many times advertising will tayang, and what is the
impact on consumers is a number of considerations necessary to think before
making decisions about what the media to be elected.