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Master of Business Administration - MBA Semester 4
OM0018-Technology Management
(Book ID: B1979)
Assignment (60 Marks)
Note: Answer all questions must be written within 300 to 400 words
each. Each Question carries 10 marks 6 X 10=60.
Q1. a. Explain Technology Management at various levels
b. Discuss briefly about strategic technology management.
Answer. a. Many managers work in an organisation. However, these
managers do not work at the same level. They work and operate at different
positions. Hierarchy of these managerial positions is called Levels of
Management.

Q2. a. Write about the changing trends in the industry

b. Explain the methods for Strategic Analysis and Decision Making
Answer. a. 1. 'SMAC Stack' adoption to gain speed.
A manufacturing comeback is being driven by SMAC social, mobile, analytics
and cloud. The SMAC Stack is becoming an essential technology tool kit for
enterprises and represents the next wave for driving higher customer
engagement and growth opportunities. The need to innovate is forcing cultural
change within a historically conservative "if it's not broke don't fix it" industry,
and SMAC is helping

Q3. a. Explain about the concept of strategic planning

b. Describe the concept of technology maps.

c. What is technology forecasting?

Answer. a. Strategic planning is an organization's process of defining its
strategy, or direction, and making decisions on allocating its resources to
pursue this strategy. It may also extend to control mechanisms for guiding the
implementation of the strategy. Strategic planning became prominent in
corporations during the 1960s and remains an important aspect of strategic
management. It is executed by strategic planners or strategists, who involve
many parties and research sources in their analysis of

Q4. What is the impact of the technology change on the following?

a. Organizational productivity
b. Quality of work life
Answer. a. Technology and Productivity Growth
"The strong performance of productivity growth in the second half of the 1990s
was in fact attributable to accelerating technical change, not to poor
measurement or to temporary factors."
Productivity is one of the most closely watched indicators of long-term
economic prospects. Rising productivity is the key to making possible
permanent increases in the standard of living. In Productivity Growth in the
1990s: Technology, Utilization, or Adjustment (NBER Working Paper No. 8359),
authors

Q5. Demonstrate Global Information System with neat diagram.

Answer. A global information system (GIS) is any information system
which attempts to deliver the totality of measurable data worldwide within a
defined context.
The Global Information System (GIS) is a global-coverage, core current
strategic intelligence service for use only by governments. It is not available to
non-governmental subscribers. GIS represents a base of more than 250,000
pages of data and images on 255+ countries and territories, updated daily,
along with a constantly-growing database of special reports on a wide range of
specialist

Q6. Explain the conceptual framework of Management of Technology

with a neat diagram.
Answer. Technology management is set of management disciplines that
allow organizations to manage their technological fundamentals to create
competitive advantage. Typical concepts used in technology management are:
technology strategy (a logic or role of technology in organization), technology
forecasting (identification of possible relevant technologies for the
organization, possibly through technology scouting), technology roadmap
(mapping technologies to business and market needs), and technology project

portfolio (a set of projects under development) and technology portfolio (a set

of

FALL-2015
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