1st Marketing Carnival, 2015

Department of Marketing
Jahangirnagar University
Dhaka, Bangladesh.

Subject: Invitation for sponsoring the Marketing Carnival in

Jahangirnagar University.
Dear Sir,
The influence of marketers within the organization has been growing all over the world. The
marketers are becoming more powerful than ever because of their invaluable knowledge to
drive organizational strategies. The traditional role of Marketing has been changing because
of digital revolution and increased customer engagement philosophy. The emergence of
Marketers and marketing as an integral part of an organization is revolutionary.
We are proud to inform that Department of Marketing, Jahangirnagar University is
going to take a unique initiative to organize Marketing Carnival on November 26-28,
2015 to be a part of revolutionizing the power of Marketers and Marketing in Bangladesh. A
souvenir is going to be published on this occasion, highlighting the current activities of the
marketing authored by both the renowned teachers and business students of our country.
The carnival will be consisted ofNational Marketing Summit- Where students of all renowned universities will participate
in the summit. The probable key speaker will be from the best universities and organizations
in our country. This summit will be held at Jahir Raihan auditorium, Jahangirnagar University.
Case Competition- We will conduct this competition in two rounds. In first round all the
students of Jahangirnagar University can participate in the case competition. From all these
groups we will select best 10 groups for the final competition. In final round they have to
make the total plan of promotion campaign of our title sponsor.
Cultural Program & Concert- As the closing ceremony of the carnival two renowned band
of country will perform at Selim Al Deen Mukto Moncho.

The marketing summit will bring together the leading marketers, innovators and
entrepreneurs. To undertake the initiative to empower marketers and help community
understand Marketing, we need financial assistance.
And, by being a part of our 1st Marketing Carnival organization will get new followers from
the community.

1stst Marketing Carnival

Advisory
Advisory Committee
Committee
Prof.
Prof. Dr.
Dr. Farzana
Farzana Islam,
Islam, Vice-Chancellor,
Vice-Chancellor, JU
JU (Chief-Patron).
(Chief-Patron).
Prof.
Prof. Dr.
Dr. Abul
Abul Hossain,
Hossain, Pro-VC,
Pro-VC, JU
JU (Patron)
(Patron)
Prof.
Prof. Dr.
Dr. Abul
Abul Khair,
Khair, Treasurer,
Treasurer, JU
JU (Patron)
(Patron)
Prof.
Prof. Dr.
Dr. Tapan
Tapan Kumar
Kumar Saha,
Saha, Proctor,
Proctor, JU
JU (Patron)
(Patron)
Farhana
Farhana Sehreen,
Sehreen, Asst.
Asst. Prof.
Prof. MKT,
MKT, JU
JU (Chair)
(Chair)

Organizing
Organizing Advisory
Advisory Committee
Committee
Farhana
Farhana Sehreen,
Sehreen, Asst.
Asst. Prof.
Prof. MKT,
MKT, JU
JU (Chair)
(Chair)
Barota
Barota Chakraborty,
Chakraborty, Asst.
Asst. Prof.
Prof. MKT,
MKT, JU
JU (Co-coordinator)
(Co-coordinator)
Md.
Md. Kashedul
Kashedul Wahab
Wahab Tuhin,
Tuhin, Assistant
Assistant Prof.
Prof. MKT,
MKT, JU
JU
Md,
Md, Ariful
Ariful Hoque,
Hoque, Lecturer,
Lecturer, MKT,
MKT, JU
JU (Student
(Student Advisor)
Advisor)
Mamtaj
Mamtaj Akter,
Akter, Lecturer,
Lecturer, MKT,
MKT, JU
JU
Nayeema
Nayeema Ahmed,
Ahmed, Lecturer,
Lecturer, MKT,
MKT, JU
JU
Md.
Md. Rakibul
Rakibul Hassan,
Hassan, Lecturer,
Lecturer, MKT,
MKT, JU
JU

Items
Color
Carnival
title
sponsor(Full)
Organizing
Organizing Committee
Committee
BackFarhana
cover
page
(Full)
Four color
Sehreen,
Asst.
Prof.
Farhana
Sehreen,
Asst.
Prof. MKT,
MKT, JU
JU (( Coordinator)
Coordinator)
Barota
Chakraborty,
Asst.
Prof.
MKT,
JU
(Co-coordinator)
Barota
Chakraborty,
Asst.
Prof.
MKT,
JU
(Co-coordinator)
FrontMd.
inner
page
(Full)
Four
color
Md. Ariful
Ariful Hoque,
Hoque, Lecturer,
Lecturer, MKT,
MKT, JU
JU (Student
(Student Advisor)
Advisor)
Nafiuzzaman,
Convener,
Marketing
Md.
Nafiuzzaman,
Convener,
Marketing Carnival.
Carnival.
BackMd.
inner
page
(Full)
Four
color
Mashiat
Mashiat Zahin,
Zahin, Treasurer,
Treasurer, Marketing
Marketing Carnival.
Carnival.
Md.
Tanjil
General
Jahangirnagar
Middle
page(Full)
Four
color
Md. double
Tanjil Mahmud,
Mahmud,
General Secretary,
Secretary,
Jahangirnagar
Marketing
Marketing Club.
Club.
Ordinary
(Full)
Four Club.
color
Mir
Tabassum,
JS,
Mir Tania
Taniapage
Tabassum,
JS, Jahangirnagar
Jahangirnagar Marketing
Marketing
Club.
Md.
Islam,
Marketing
Md. Muhaiminul
Muhaiminul
Islam, JS,
JS, Jahangirnagar
Jahangirnagar
Marketing
Ordinary
page
(Full)
Single
color
Carnival.
Carnival.
Md.
Mukitur
Rahman
Tanjil,
JS,
Jahangirnagar
Marketing
Md. Mukitur
Rahman
Tanjil, JS, Jahangirnagar
Marketing
Ordinary
page
(Half)
Four
color
Club.
Club.
Book Marker
Four color
Ordinary page (Half)
Single color
Ordinary
page(Quarter)
Souvenir Committee Four color
Ordinary page(Quarter)
Single color

Souvenir Layout
Size
11" 9
Paper
120 gram Mat- Lamination
Printable Area
9.5 " 7
Color
4 colors
Number of Copies
1000 Pieces

Categories of Sponsorship
Rate
TK. 200000/=
TK. 80000/=
TK. 65,000/=
TK. 55,000/=
TK. 75,000/=
TK. 40,000/=
TK. 30,000/=
TK. 25,000/=
TK. 50,000/=
TK. 20,000/=
TK. 15,000/=
TK. 10,000/=
Please make your payment available to:

Marketing Summit Committee

Jahangirnagar University Marketing Club

Account No:
Agrani Bank Ltd.
Jahangirnagar University Branch
Savar, Dhaka
Bangladesh

Initiative of

Organized By

Cultural Program Committee

Department of Marketing
Jahangirnagar University

1st Marketing Carnival

Department of Marketing
Jahangirnagar University
Dhaka, Bangladesh

ADVISERS
Barota
Chakraborty
Assistant Professor
Department of
Marketing
Contact:
01911058527

Permission is hereby given to advertisement at the rate

Md. Ariful Hoque

Lecturer
Department of
Marketing
Contact:
01719474384

Department of Marketing, Jahangirnagar University, Savar,

TK..
(In word)only for
the page ..in the souvenir to
be published in connection with the 1st Marketing Carnival,
Dhaka-1342.
Name
of
Organization

the

Designation
CONVENER
Md. Nafiuzzaman
Contact:
01764731307

Signature:

TREASURER
Mashiat Zahin
Contact:
01752598749

EDITOR

On behalf the 1st Marketing Carnival, Department of

Marketing, Jahangirnagar University, Savar, Dhaka-1243.

??????

Contact person: ..
Signature: ..
Date:

Convener
Treasurer

1st Marketing Carnival

Department of Marketing
Jahangirnagar University
Dhaka, Bangladesh

ADVISERS
Barota
Chakraborty
Assistant Professor
Department of
Marketing
Contact:
01911058527

Permission is hereby given to advertisement at the rate

Md. Ariful Hoque

Lecturer
Department of
Marketing
Contact:
01719474384

Department of Marketing, Jahangirnagar University, Savar,

TK..
(In word)only for
the page ..in the souvenir to
be published in connection with the 1st Marketing Carnival,
Dhaka-1342.
Name
of
Organization

the

Designation
CONVENER
Md. Nafiuzzaman
Contact:
01764731307

Signature:

TREASURER
Mashiat Zahin
Contact:
01752598749

EDITOR

On behalf the 1st Marketing Carnival, Department of

Marketing, Jahangirnagar University, Savar, Dhaka-1243.

??????

Contact person: ..
Signature: ..
Date:

Convener
Treasurer

Program Schedule
1st Day (26th November, 2015)Case Competition Final Round 10.00 AM- 2.00 PM

2nd Day( 27th November, 2015)Marketing SummitInauguration

Time

Speaker

9.15 am-9.30am

Dr. Farzana Islam

Vice Chancellor, Jahangingar University.

9.30am-9.40am

Professor Dr. Amir Hossain

Dean, Faculty of Business Studies, Jahangirnagar
University.

9.40am-09.50am

Farhana Sehreen,
Chairperson, Dept. of Marketing, Jahangirnagar
Univerisity.

Main Program
Time

Topic

Probable Speaker

10.00am

Evolution of Marketing

Professor Dr. Mizanur Rahman

Vice Chancellor, Jagannath University.

10.55am-11.00am

Q&A Session

11.00am

Rethinking Marketing

Liton Baul
General Manager & Executive Editor,
Bangladesh Brand Forum.

11.55am- 12.00pm

Q&A Session

12.00pm

The future of Marketing

Dr. Syed Ferhat Anwar

Professor, Institute of Business
Administration, Dhaka University.

12.50pm-1.00pm

Q&A Session

1.00pm-1.45pm

Lunch and Prayer Break

1.45pm-2.30pm

Digital Marketing is the Future

Ovick Alam
Co-founder, WebAble.

2.30pm-2.35pm

Q&A Session

2.35pm-2.10pm

F-Commerce

Md. Saimum Hosaain

Co-founder, GEEKY Social.

2.10pm-2.15pm

Q&A Session

2.15pm-3.30pm

Tech- Vision

Sajid Islam
Founder, HubDhaka

3.30pm-3.35pm

Q&A Session

3.35pm-4.10pm

Humor Effect in Marketing

Solaiman Shukhon
Head of Business Development, Amraa
Smart Solutions.

4.10pm-4.15pm

Q&A Session

4.15pm-5.00

Societal Marketing

Shazeeb M. Khairul Islam

Founder, Social Business Youth Alliance.

5.00pm-5.05pm

Q&A Session

5.05pm-5.10pm

Photo Session

5.10pm

Closing

3rd Day (28th November, 2015)Cultural Program06.00 PM-Cultural program.

Concert and Carnival closing ceremony07.00 PM- Concert
10.00 PM- Closing ceremony of the 1st Marketing Carnival
Dinner-

10.30 PM

1st Marketing Carnival

Program Budget
Marketing summit

Particulars

Unit

Per unit Cost

Total

Auditorium

2500

2500

Banner

10

800

8000

Food for Speakers & Guests

50

500

25000

Transport for Speakers

1000

8000

Water

100

15

1500

Speaker and other technical

7000

7000

Coffee

200

20

4000

Flowers

15

400

6000

Volunteers Food

40

150

6000

items

Total

68000/=

Case Competition
Particulars

Unit

Per unit Cost

Total

Poster

1000

6000

Banner

10

1000

10000

Seminar

2000

2000

Speaker and

5000

5000

Water

100

15

1500

Gifts to Judges

1500

7500

other technical
items

Prize money 1st,

10000

2nd, 3rd
Volunteers

15

150

2250

Crest

1600

4800

Total

= 49050/=

Cultural Program
Particulars
Banner

Unit
2

Per unit Cost

1000

Total
2000

Speaker and

10000

10000

7000

7000

150

45000

5000

5000

other technical
items
Rehearsal Cost
Dinner

300

Other

Total

= 69000/=

Concert
Particulars

Unit

Per unit Cost

Light, Band fee

Total
= 200000/=

and others

Other Cost
Particulars
T-shirt

Unit

Per unit Cost

500

150

Total
75000/=

Transportation

20000/=

Cost
Total

95000/=

Total Cost:
Particulars

Total

Marketing Summit

68000/=

Advertising Competition

49050/=

Cultural Program,

69000/=

Orientation Program &

Farewell Program

Concert

200000/=

Others cost

95000/=

TOTAL

481050/=