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Lecture No. 5
Operations Strategy Global Strategy
BITS Pilani
Pilani Campus
PB Venkataraman
Mechanical Engineering
Learning Outcomes
1.
Interpret global strategic options and analyze their respective business models
2.
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BITS Pilani, Pilani Campus
Module Outline
Introduction
Mission
Strategy
Global
strategy
Dissection
Video Cases
Video case
Strategy
Development
Process
Case study
3
BITS Pilani, Pilani Campus
BITS Pilani
Pilani Campus
Global Strategy
Global Strategy
Watch for local responsiveness and pressure on cost reduction
McDonalds - https://www.youtube.com/watch?v=OCG7ScRP1ws
Coca-Cola - https://www.youtube.com/watch?v=QAyJVtEIAtM
JCB - https://www.youtube.com/watch?v=uHKAknmCc8E
McLaren - https://www.youtube.com/watch?v=qziJ0O3Da40
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BITS Pilani, Pilani Campus
High
Low
High
Local Responsiveness
6
BITS Pilani, Pilani Campus
High
Global
Transnational
E.g., Caterpillar
E.g., Coca-Cola
International
Multi Domestic
Low
High
Local Responsiveness
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BITS Pilani, Pilani Campus
Research the market dynamics how does it receive a product, what barriers it
offers, what can be the qualifier and what can be the winner
Amazon Story
https://www.youtube.com/watch?v=fRMNkNsPciQ
https://www.youtube.com/watch?v=m2sMsyUN7FY
Watch for:
The tool
The means
The end
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BITS Pilani, Pilani Campus
Module Outline
Introduction
Mission
Strategy
Global
strategy
Dissection
Video Cases
Video cases
Strategy
tools
List
Case study
10
BITS Pilani, Pilani Campus
BITS Pilani
Pilani Campus
End of Lecture