ELECTRONIC MEDIA EXPOSURE

SUMMER TRANNING REPORT

Undertaken at

Submitted in partial fulfillment of the requirements

For the award of

Bachelors of Journalism & Mass Communication (BJMC)

To

INVERTIS UNIVERSITY

Submitted by
Anchit Saxena
BJMC 5 Sem
Batch (2013-2016)

Acknowledgement
I would like to acknowledge and thank from the deepest portion of my heart to all
the people who were always behind me, whenever I needed any help for successful
competition of my internship and this report. To start with I would like to thank my
institute, Invertis university for providing me this opportunity. I would also like
to thank my course coordinator and she is also my mentor Mrs. Meenakshi H
Verma who not only gave me valuable inputs but also helped me as much as she
could do during my internship. And gave me her valuable inputs so that, I could
start my intern in right direction. I would also like to thank Mr. Rajat Sharma,
Chief Editor at India TV, who acts as a supervisor as well as a teacher when it
comes to learning organization behavior and culture. He gave me valuable tips and
tricks of editing and thought me that how to work on a channel with coordination.
Along with him I would like to thank Mr. Ravindar Goyal, HR at India TV for
always being helpful and cooperative whenever I was stuck with any problem. I
would like to thank Mr.Tarik khan who helped me on the desk to perform and
maintain a whole package for a show. Without their support I wouldnt be able to
perform as fine I have done now.

Executive Summary
Functional Exposure is an essential element of any media course as it gives a clear view of what
goes on inside the organization and how the various departments are managed properly without
leaving space for any kind of mistake. Media organizations have a lot of workload and stress as
they are in a race to broadcast all the important news before the other news channels. Thus, all
the high level tasks are generally assigned to the senior people of the organization.
I carried out my internship in India TV which is a spiritual channel. My working experience in
India TV was very interesting and gave me a lot of exposure of the electronic media. I came to
know that whatever we study in class how all that is implemented in the organization.
It was a great learning experience in India TV as during the six week period of internship I was
assigned almost all kind of task which gave many lessons and improved my skills to a great
extent. In the beginning since I was not eligible enough to perform bigger tasks so I was allotted
lighter work so that I could become acquainted with the environment and the work procedure.
First 15days I worked in editing bay in which my mentor tough me the skills of editing. And I
used to collect clipping in regard of particular news from YouTube then at the editing desk I used
to see how the whole news was being cut down.
We even went inside the studio and used to watch how the whole bulletin has been read by the
anchor and also asked requested our head to kindly give us some time for practicing for the
anchoring.
It consisted of packages, bulletins all based on any story whether it is art and culture, Bollywood,
fashion or glamour, historical news, sports news, business news and many news story which is
self carried some positive news the main aim of the organization to carry out a separated bulletin
for positive news by its self is to make a positive environment all around the globe wherein each
and every channel shows so many stories but neglect the positive happenings. Thus India TV
channel takes up the step to bring a new phase of world.

PREFACE
It is said that without theory, practice is blind and without practice theory is meaningless.
Hence practical training has been made integral part of the management education in India. The
functional exposure report programmers are designed to give a student the future of the media
happenings and work culture. It exposes the potential of the student of the future to the actual
tune of the working environment present is dynamic organization. Personnel management is that
part of management concerned with the people at work and with their relationships within the
organization.
Training is the process of increasing the knowledge and skill for doing a particular job. It is an
organized procedure by which people learn knowledge and skill for a definite purpose. The
purpose of training is basically to bridge the gap between job requirements and present
competency of an employee.
I am fortunate that I got the project where I tried to find out the working methods and techniques,
which is enough to get the opportunity of vocational training at India TV , New Delhi.

Industry Profile
India TV is a Hindi news channel based in Noida, Uttar Pradesh, India. The channel was
launched on 20 May 2004 by Rajat Sharmaand wife Ritu Dhawan.[1] The channel is the flagship
service of Independent News Service, which was co-founded by Sharma and Dhawan in 1998.
Rajat Sharma co-founded India TV with his wife Ritu Dhawan in April, 2004 from a swanky
studio in Film City, Noida, then considered one of Asias largest news TV studios.
In 1997, Rajat Sharma and Ritu Dhawan set up their own production house Independent News
Service (INS), the parent company which owns India TV.In a short period, India TV has created
benchmarks in innovation, impact, ratings, time spends, and viewer-support. Indeed, India TVs
newsbreaks have inspired talk shows on rival channels, Bollywood films, BBC documentaries
and articles in Time Magazine, even Amul hoardings.
In todays rampant me-too-ism, India TV is, perhaps, the only Hindi news channel that is
perceived as downright absurd. In a short period of its existence, India TV has earned a repute of
covering stories such about alien abductions, aliens drinking cows milk, the discovery of a reallife "stairway to heaven". India TV views mostly range in right wing political spectrum.
The channels No.10 position is no accident. It is the result of Mr. Sharma leading the way on the
lonely path of "ridiculousness first." The channel is famous across social media circles for
carrying the craziest pieces of 'news', and has been the butt of everyone's jokes for so long, that
now people think it is a parody channel. It is the result of the efforts of a self-made man who kept
both his feet firmly on the ground, a journalist for whom the viewers interest has been
paramount.
Today Mr. Sharmas editorial decision-making reaches out to an audience of 90 million C&S
homes. The human resource of India TV resides among loyal viewers and 500 staffers. INS has
investment from ComVentures, a top Silicon Valley venture fund, and a leading private equity
entity. The enterprise value of INS which crossed Rs 500 crore in January, 2008 has been rising
by leaps and bounds.India TV has state-of-the-art digital connectivity and its Broadcast Centre
covers an area of more than 1,28,000 square feet in Sector 85, Noida.
Prior to launching India TV, Rajat Sharma was a known face on Indian television since 1992,
having previously been the anchor of Aap Ki Adalat on Zee TV and Janata Ki Adalaton Star
TV. Independent News Service received investment from Fuse+ Media, an entity of

ComVentures, a venture capital firm based in Palo Alto, California, United States with over $1.5
billion of assets under management. Further investments have valued Independent News Service
at Rs. 800 crores.

1.2Company Profile

Company Name :

India TV

Address

: B-30, Sector 85, Noida, Uttar Pradesh 201305

Telephone No :

0120 305 1000

Email Address

: mail@indiatvnews.com,

Website Name

http://www.indiatvnews.com

Nature of Organization
India TV vividly portrays this strong heritage of India, for the up liftmen of Human
life in all its spheres.
Evolutionary Indian philosophy and culture in all spheres of life has substantially
contributed to take mankind where it is today- and when the world is becoming
compact, horizons of knowledge expanding, and Indians all over the world
contributing their worthy mite in this revolutionary evolution; INDIA TV aims at
exposing and reminding people all over the world and more particularly the new
generation of our strong roots to further reinforce our mettle.
The channels mission is to empower audience by delivering in-depth coverage of
all news related issues. Its highly informative and journalistic expertise has
attracted more than 28.8 million viewers.

Company Vision & Mission

VISION: -Their vision is to provide rejuvenating content to their viewers, which will lead
them to live value based life: free from anxieties, Stress, and distraction of the culture. Their
Success Team firmly believes that India TVhas the winning formula with Spiritualism. With the
capacity to become the leading information source programming both National and International
for today's generation and generations to come. They are providing real substance and quality
content to people fulfilling a need of high standard and excellence in the television industry that
has been missing for years and years, making a difference in the lives of individuals, families and
communities. One of their goals is to spread their vision throughout India and the World. And
India TVchannel will continue to create, develop and produce excellence through television, and
programming, starting with the spiritualism, The Shows and be the premier informational,
Educational Entertainment source for today's generation and generations to come worldwide.

MISSION:- The channels mission is to empower audience by delivering in-depth coverage of

all news related issues. Its highly informative and journalistic expertise has attracted more than
28.8 million viewers. Headquartered in Noida (UP), the channel has a nationwide team of
experienced journalists and technicians, who have a passion for their work and understand the
core values of the network.
"Changing lives through empowerment, education and information: India TVserves all
communities through our influential spiritual, educational entertainment satellite television talk
show series program; their resourceful anchors providing information, hot topics, inspiration,
education and entertainment - 'Edutainment', through multi-media broadcast using proven tools
and techniques that help viewers advance, building a successful life. Their success is your
success.

COMAPANY OBJECTIVE
1. Develop love and appreciation through spiritualism
2. Enhance and encourage creativity.
3. Advance multi-cultural identity and diversity.
4.

Promote personal health and safety, self-awareness and self-love.

5.

Empower, Inform, Educate and Liberate.

6. Commit to and focus on personal individual growth and

family and community.

development, as well as

7. Bring a message of love, peace, spirit and truth.

8. Encourage collaboration and team work.
9. Build Generational Wealth & Promote Sustaining a Solid Rock Foundation.
10. Enhance the value of knowledge and care.

Working Model
Content

Breaking news is telecasted on the channel.

The FPC (Fixed point chart) comprises of Discourses, crime, Social, political sports
economical. DSNG.

The other programs are Studio live programs, Astrology, Wellness programs, sports
Bollywood, Aap Ki Adalat, TTR (Top Twenty Reporter) Environment related,
Educational and awareness programs.

News: Positive news, Bollywood, Sports and Fatafat, Apart from Breaking News.

Prominent discourses

Breaking news is telecasted on the channel.

The FPC (Fixed point chart) comprises of Discourses, crime, Social, political sports
economical. DSNG.

The other programs are Studio live programs, Astrology, Wellness programs, sports
Bollywood, Aap Ki Adalat, TTR (Top Twenty Reporter) Environment related,
Educational and awareness programs.

News: Positive news, Bollywood, Sports and Fatafat, Apart from.

Studio live

Live Astrology programs which are interactive with the viewer.

Live programs on Political issues

Live debate programs on current issue

Live programs on sports

Live Programs on education , social awareness and motivational programs

DSNG / OB VAN Live

We conduct three to four live programs a month through OB vans.

Live programs on Cow protection

Live programs on crimes, business, and other events

Live programs of discourse of the saints

Live programs of cultural, musical and social events

Reach / Frequency
INDIA TV Noida, UP (India) Head Quartered INDIA TV Media Pvt. Ltd., is Indias fastest
growing News Network. It was launched internationally in India on 20 May 2004 by Rajat
Sharmaand wife Ritu Dhawan. INDIA TV currently reaches Millions of households. INDIA TV

caters to the vast Indian populace who have as a race and ethnic group eternally placed sociospiritual-cultural values above everything else.
.CEO Mr. Rajat Sharma who had programmed and will now offer the most comprehensive offer
to the viewers. INDIA TV is one of the fastest growing news networks and a preferred network to
Asian Indians. The INDIA TVlineup features, Aap Ki Adalat, Good Morning News, health
shows, live events, socio-spiritual programming, cultural ceremonies, meditation, devotional
music and astrology. INDIA TVbroadcasts programming in Hindi and regional language.
INDIA TVis 24 hrs Satellite TV channel.

Ministry of Information and Broadcasting issued license for News and Current affairs.
INDIA TVis operational since May 2004 in India
INDIA TVis uplinked to INSAT 4A from Indian Soil.

The foot prints of INDIA TV reach more than 24 states in India.

Content Telecast
INDIA TVprocure positive and rejuvenating content from India and overseas. Content can be run
in slots of 5 minutes, 10 Minutes, 20 minutes or 30 minutes duration.

Spot ads can be run in 1 minute and less duration.

On INDIA TVchannel the content can be run in India

Invigorating, positive and blissful content is being telecasted on INDIA TV channel

Motivational programs through Discourses, chat Shows
Awareness programs on Environment, Health & Hygiene
Interactive Programs on Education, Stress Management, Astrology & Wellness through
Studio Lives
Positive News based programs namely Aap Ki Adalat.

Distribution Plan

In future India TV is easily available in across the country, Nepal and other major
countries of the world either on DTH or Cable platforms.

India TV is available on other major DTH platforms in India also like DD direct Plus,
Airtel and Videocon DTH platforms.

Organizational Structure
Overview of organizational structure of a news channel

Board of directors
Managing Director
Chief Executive Officer

Operations
Corporate Communication
HR
&
Admin
Accounts & Finance
Secretarial &
Legal

Channel Business
India TVnews Channel Experience

CEO- Mr. Rajat Sharma

INDIA TVNEWS CHANNEL
Media Production industry
August 2004 2015 (11 years 3months)
The man behind the companys achievement & progress is none other than the intelligent &
dynamic C.E.O, Mr. Rajat Sharma whose management skills always rely upon ground
realities with a professional approach towards the solutions.
A meticulous C.E.O moves selectively on pre-fixed, preset, well planned & defined path
ensuring hundred percent achievements & firm believer & follower of his own ethics, values,
crafts and principles.

MANAGING EDITOR - Mr. Ajit Anjum

INDIA TV news Channel
Media Production industry
August 2004 2015 (11years 3months)
Mr. Ajit Anjum is the General Manager, INDIA TV. Having extensive and varied experience, he
has worked his way to the top of mega Indian media houses. The company has shown henomenal
growth within a short span of time, & under his astute leadership and vision INDIA TVhas
moved on from being a Satellite & media outfit to complete channel Management Company.

INDIA TV Languages
Hindi

(Professional working proficiency)

India TV skills
Corporate Branding
Brand Development
Professional Networking
Business Strategy
Business Management

TRAINING PROFILE

RESPONSIBILITIES

Responsibility makes ones responsible and independent person to his work. As I am in Sports
Department of India TV , in this department as an intern I had responsibility to edit a package,
make Aston, tape dumping, editing and to roll a bulletin successfully. So, I have to report there
by 3 in the Afternoon. In the day three bulletins rolled. The biggest responsibility was to edit and
get published the package before the bulletin roll. I was working with a department wherein there
were few people who were involved in doing this task these are as follows:-

NEWS GROUP CONSISTED OF A TEAM OF THE FOLLOWING

Editorial Team: (Including Writers/Editors)

News Director:
Hemant Sharma
Editor News:
Ramesh Parida
Managing Editor:
Ajit Anjum
Senior Executive Editor:
Anita Sharma
Executive Editor:
Sachin Sahay
Deputy Executive Editor:
Amrendra Pratap Singh
Correspondents/Writers
Sudhir Shukla
Sarita Singh
Sumit Sharma
Sandip Chaudhary
Ashish Saraswat
Bhaskar Mishra
Nirnay Kapoor
Ruchi Kumar
Prashant Jha
Nitish Chandra
Anupam Mishra

(Mumbai)
(Mumbai)
(Mumbai)
(Mumbai)
(New Delhi)
(New Delhi)
(Ahmedabad)
(Lucknow)
(Patna)
(Patna)
(Kolkata)

Chapter-3: JOB SPECIFIC ANALYSIS

SUMMARY OF TASK DONE IN ALL SIX WEEKS
WEEK: 1

MONITORING DEPARTMENT
In the very first week of my internship in India TV channel, I came across with basic things that
evolve electronic media. I have work under research department for few days. The research
departments play an important role in an organization. This department provides basic needs to
the organization. All the facts and data of company are secured in research department. It
manages a library that consist news published in newspaper, magazine and tabloid. All the facts
are arranged in sequence i.e. according to date, year and so on. In the research library a separate
section has made for every topic like there will be separate section of political, environment,
entertainment news etc. It was very informative to work in research department. When you
search news in newspaper and feed that in system, you get aware with that news deeply. After
doing work in research department I feel an intern must work with this department. That will
help him/her to search and select the news according to the importance, dig out the facts and also
strong the base of knowledge.

WEEK: 2
ARCHIVE DEPARTMENT
In this week, I was shifted to news desk where in I was not just allowed to write content but
was also sent on the location with the camera person to collect the story and for the first time
I was a part of making package for the department sports track .The news that goes outside
the India UK, South Asia and so on made and roll in this department. It has large reach and
accessibility.
I was given to ingest the stories and some feeds that directly come from V-SAT. All the feeds
from international and national agencies like Reuters, AP, APTN, PTI etc approach directly to
V-SAT. I have ingested many tapes, feeds, promos weather and sting.
I came to know how to select the story for the bulletin.

Top Stories (10 min)

Bulletin (25 min)

Package (every Sunday 20 min)

The bulletin is only for 25 minute. A news package should be of 2 minute and entertainment,
sports package could be of 4 minute.

Only important and current stories are selected for each segment. In a day where lots of news
came, to select one of the most valuable story among all is very difficult. Along with selecting
the news, I have also learned scripting for package.

WEEK: 3 & 4
NEWS ROOM
The third & fourth week gave me an experience of editing of which I was quite knowledgeable
as I had done editing in college also while preparing the documentary. In India TV, there was
only one editing system, Final Cut Pro. Since, I was well versed with the functions and the
techniques of FCP, so I could easily work on them in India TV. In fact I got to learn a lot more
while getting several packages edited.
The staff of the Editing Department was very helpful and solved my queries regarding editing
softwares and editing technique
Here my mentor was told me to watch and learn about basic things about usingcomputer
software and machine equipment.
Here, I learnt about editing techniques, I captured and checked files and worked in final cut pro
episodes. Also, I captured and checked recorded files. And, I was learning how to make promo
for a show and made video loops of cricket.

Chapter-4: LEARNING SUMMARY

4.1. WORKING EXPERIENCE AND ENVIRONMENT

Practice Makes a Man Perfect - thats why during any professional course students undergo
such training. The training helped me in knowing the application of academic lessons taught to
us in our year. It gave me opportunity to work with experienced writers and editors. It was a
great experience working with India TV. My seniors were extremely co-operative and helped me
in enhancing my skills of scripting, researching and editing. They were all friendly and made us
feel as if we are at real workstation. It was great to get interned at such organization. We have
now seen the scenario of actual workstation of Electronic Media. I am benefited in such ways:

It gave us experience of how a program is prepared in a TV channel.

It gave us opportunity to work between professionals and also gave us the opportunity to
develop ourselves as professionals.

It enhanced our Hindi writing.

India TVmade us know about all the essential elements that are involved in compiling a
package.

A chance of learning a variety in news creation and terminology makes our training
accomplish as a cherry on cake.

It helped us to update our knowledge with techniques of news making in media.

4.2. PRACTICAL KNOWLEDGE GAINED

The academic objectives of functional exposure are to

Work & gain knowledge of real Media World.

Explore the various functional areas and analyze how theoretical concepts taught
are applied/not applied in real situations.

Develop skills in report writing through information collection, data analysis,

data/information extraction and presentation and draw lessons vis--vis firm or
Organization where you are doing the Field exposure in respect of Electronic
Media.

Training helps the students to get a practical experience of all the skills of journalism and in
having hand on experience in maximum number of things. Training also gives us the opportunity
to work with the industry professionals and to prove our inner talent and caliber. The following
project report consist of Introduction to Journalism- it would focus on maximum aspects of
electronic media its changes till yet. Then would come a brief about company or organization
profile and its structure, next would be the learning input it covers the report based on weekly
basis, work done in various departments, next would be the detailed description of the
assignments done during the training period.

Attained professionalism for practical application of knowledge gained so far.

Enhanced knowledge with techniques of establishing news story or dialouges, this

includes:

Writing reports and;

Editing them as well

Got familiar with actual work culture and setup of real workstation at the Electronic
Media Houses.

To attain level of professionalism for practical application of present level of knowledge.

Received an opportunity to work with experienced reporters and editors.

All my seniors were extremely co-operative and helped me in enhancing my skills of

editing.

All were friendly and made us feel as if we are at real workstation.

Helped us to update our knowledge with techniques of news making in journalis

4.3. ADVANTAGE OF THE COMPANY

INDIA TVis the news channel in India which has News and Current License from
Government of India.

In a short span of time it has established its brand only in India.

INDIA TVhas modern facilities like Studio live, Transmission through Fiber optic cable,
Live telecast on web for office going people.

Whatever we witness in classroom or during training is being applied in real world

situations.

Students will know more about a specific organization.

We will be able to justify career choices.

We will gain work experience and develop professional competence.

We become familiar with specific work functions and learn about career-related skills.

Develop confidence, assertiveness, and decision-making abilities.

Work as part of a team.

Improve specific skills such as communication, problem solving, and teamwork,

computer applications, interpersonal skills, and networking and presentation skills as well
as about company, Organization and career knowledge.

Gain experience in job-seeking skills such as resume and cover letter preparation and
interviewing.

Work experience changes the way we perceive a problem, any new problem now seems
come up with tinge of reality we can easily correlate it something we have experienced
while our real work.

4.4. CHANGES REQUIRED / LIMITATIONS

If training has some benefits then it has certain limitations also. These limitations are as follows:

A trainee, in the eyes of media organization is one who is totally unaware of the practical
knowledge and thus he is not given any project or assignment individually. He is
completely inexperienced so a media organization cannot afford to trust completely on an
intern. It, therefore, becomes difficult for an intern to get his own work telecast.

The other limitation is that getting credit for your work is very difficult, if not impossible,
when under a senior, as today no one gives you a way of success so easily.

During the course of my training, I also faced some limitations. I was only asked to write
on light matters. I was not allowed to reports on hard core subjects

While working in electronic media organization one has to sometimes work in odd hours
like evening shifts.

While working in media organization of repute, it is expected to give your 100% to your
work with sincerity but no stipends are provided.

Executive Summary

My learning experience with INDIA TVwhich works in electronic media and upcoming future.
My internship report contains all the information about my work experience with INDIA TV ,
which was established in 2004 and started its organization with many Departments Graphic,
Output, Entertainment and PCR (Production Control Room) Department, etc. This Channel also
started its website and in output department from where all the positive news gather and convert
in online news under which I worked.

As a trainee I spent good time in learning and appreciated for my best efforts, learnt to deal
with different situations, had experience of organizations working environment(legal or
political) which effects an employee performance and attitude towards work, had good time in
learning and performing as one of the best writer in this electronic media field but also
experienced the online editor in P.C.R and also being a part of it and most important part is that I
have done a editing work also over there.

Confidence, on time decision making, consistency, hard work, team work, seeking success out
of dark, innovation, creativity, organizational survival and camera handling techniques are the
key learnings out of my work And I would like to say that it will be one of my best skill that
would remain with me and help me in the coming life which offer many challenges.
I would like to highlight this, that my experience with INDIA TVwas very memorable and full of
learnings, where I found a lot of positive changes in my attitude, learning and behavior.

Conclusion

This internship was very fruitful to me because I had to cover many different
Fields. I also learnt new concepts and new ways of working.
First, as I learnt writing over there, I could learn all the types of writing.
Secondly, I worked with PD-170 video camera, and which is best, I learnt how such a camera is
worked and how it is used.
Thirdly, I learnt about editing the terms and techniques of F.C.P and learnt how to dump tapes in
V.T.R. Here, I also edited some programmes like cricket.
Finally, I learnt how to online editing takes places as well as done the hospitality work that how
to deal with the clients and the callers.
After the end of this summer training internship workshop some of the objectives were achieved.
The purpose of this training was to put my theoretical knowledge to practical use, so that I could
enhanced my skills. The workshop was so organized that it offered a work environment. This
training enable I bring out my leadership qualities and work of my communication skills. It made
even more bold and outgoing. It helps me a great deal in knowledge about where I will stand
receiving the degree. During the course of my internship, I enhanced my communication skills,
confidence, working skills, personality and some more efforts and support of my senior and my
colleagues in INDIA TV.