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is on Albert Heijn to go Germany © DataGroup was established in 1986, and has been
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AH to go - Germany Albert Heijn to go Germany Albert Heijn to go CONTENTS Indicates
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Germany

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CONTENTS

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Indicates a standalone installable programmeAccess database Indicates a dynamic link to a PDF document CONTENTS   2 Retailer Analysis -

CONTENTS

 

2

Retailer Analysis -

Introduction

20

Structure of

this

report

20

1.

The

Retailer Report Analysis

20

Products

 

20

Trading Area

20

Retail Competitors

21

Retailer

 

22

Operations

 

22

Buyers &

 

Consumers

23

2.

The

Retailer Competitive Environment

24

Products

24

Trading Area

 

24

Retail Competitors

24

Retailer Operations

24

Buyers & Consumers

24

3. Market Research

25

4. Business Planning

25

SECTION 1

 

26

Analysis

26

Part A :

Base data on the Retailer

27

Part B :

Financial Data

42

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Part

B.1

:

Management figures

Management figures
 

42

Part B.2 : Balance Sheet and Management Accounts

Part B.2 : Balance Sheet and Management Accounts 43

43

Part C :

Product Offering

 

46

Main Product Lines

46

In-House Brands

46

Third Party Brands

46

Ancillary and Add-Value Products & Services

 

46

Part D :

Retail Locations

 

47

Demographics & Lifestyle Analysis

 

47

Neighbourhood Analysis

Neighbourhood Analysis
 

55

Site Analytics

Site Analytics
 

56

Footfall

Footfall 57

57

Conversion Rates

Conversion Rates
 

58

Part E :

Advertising, Marketing, & Events

 

59

Survey of Advertising Services used

Survey of Advertising Services used 59

59

Consumer Evaluation of Advertisements

Consumer Evaluation of Advertisements 62

62

Focus Panels

Focus Panels
 

62

Consumer Opinion of Advertising Effectiveness

Consumer Opinion of Advertising Effectiveness 64

64

Advertisement Evaluation Survey

Advertisement Evaluation Survey
 

65

General Customer Surveys - Advertising Perceptions

General Customer Surveys - Advertising Perceptions 66

66

Consumer Marketing Test

Consumer Marketing Test 66

66

Effectiveness of marketing initiatives

Effectiveness of marketing initiatives 68

68

Corporate Marketing Evaluation

Corporate Marketing Evaluation

68

Part F : Store Experience

Part F : Store Experience
 

69

Exterior Store Presentation

Exterior Store Presentation 76

76

Interior Store Presentation

Interior Store Presentation 79

79

Ambience & Layout

Ambience & Layout

81

POS & Displays

POS & Displays

82

Lighting

Lighting 83

83

Store Facilities

Store Facilities
 

83

Store Image

Store Image 84

84

Conversion Rates

Conversion Rates
 

84

Overall Store Evaluation

Overall Store Evaluation
 

85

Store Personality Survey

Store Personality Survey
 

86

Part G :

In-store Customer Purchasing Behaviours

 

87

In-store and Impulse-buying Decisions

 

87

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Purchasing Behaviours

Purchasing Behaviours
 

87

Consumer Store Behaviours

Consumer Store Behaviours

88

In-store Consumer Decision Making

In-store Consumer Decision Making 89

89

Consumer Surveys

90

In-Store Purchase Process and Evaluation Survey

In-Store Purchase Process and Evaluation Survey 90

90

Shopper Involvement Study

Shopper Involvement Study
 

91

Store

Entry Surveys

Entry Surveys

93

Store

Audit

Audit

93

Supplementary research

Supplementary research
 

94

Part H :

Customer Handling

95

First Impressions

Customer Survey

First Impressions Customer Survey 95

95

Queue & Waiting handling

Queue & Waiting handling

95

Interface

& Dialogue

Interface & Dialogue

96

Staff Response & Attitude to Customers

Staff Response & Attitude to Customers 96

96

Information Provided to Customers

Information Provided to Customers 97

97

Proficiency

Proficiency
 

97

Staff Interaction with

Customers

Staff Interaction with Customers
 

98

Customer Complaint Handling

Customer Complaint Handling

99

Product Returns & Refund Policy

Product Returns & Refund Policy
 

99

Part I :

Selling Strategies

 

100

Stores

Stores
 

100

Online Selling

Online Selling 100

100

Web Presence

Web Presence 102

102

Website

Design

Website Design 103

103

Website Information Quality

Website Information Quality
 

104

Website

Customer Evaluation

Website Customer Evaluation

104

Website

Visitor Follow-up

Website Visitor Follow-up

106

Website

Feedback

Website Feedback

107

Web Demographics

Web Demographics

109

Internet Shopper

Internet Shopper

110

Online Purchases

Online Purchases

114

Multi-channel Retail Distribution

Multi-channel Retail Distribution

117

Stand-off Online Sites

118

Events & Promotions

Events & Promotions

119

Loyalty Schemes

119

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Social Media

 

120

Part J :

Pricing & Price Points

121

Pricing

Study

Study

121

Pricing Strategies

 

123

Strategies

Strategies

124

Price Discounting

Price Discounting

124

Impact of Unsustainable Pricing

125

Stagnant Prices

Stagnant Prices

125

Inflation

126

Profit Margins

 

126

Profitability

126

Customers

Base

Customers Base

126

Differential Value

Differential Value

127

Future

Strategies

128

Future

Pricing Strategies

Pricing Strategies

128

Preparation for Future Price Changes

 

128

Part K :

Retailer Performance Analysis

129

Store Managers Survey

Store Managers Survey
 

129

Customer Satisfaction Survey

Customer Satisfaction Survey

131

Inventory Control

132

Inventory

Balancing Act

Balancing Act

132

Operational Performance Analysis

Operational Performance Analysis
 

133

Retail Performance Intelligence

Retail Performance Intelligence

138

Business Performance

Comparisons

Business Performance Comparisons 138

138

Shopper Numbers and Quality

Shopper Numbers and Quality

138

Optimised Store Performance

Optimised Store Performance

139

Site Potential & Floor Mapping

139

Comparative Site Performances

139

Physical Operations at individual sites

139

Technology

Technology

Usage

Technology Technology Usage

140

Spending & Customer Service

141

e-Commerce and Cross-channel Sales

 

141

Development of Cross-channel Sales

Development of Cross-channel Sales 141

141

Showrooming

Showrooming

142

Part L :

Strategies

Strategies

145

Expertise and Specialisation

 

146

Data Mining

146

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Retail

Store Evolution

146

Bespoke Service

 

146

Collaboration

147

Uniqueness

147

Market Leadership

Market Leadership

147

Part L.1 : Corporate Retail Strategies

Part L.1 : Corporate Retail Strategies 148

148

Operating Strategies

Operating Strategies
 

148

Cash and Working Capital

Cash and Working Capital
 

149

Retailing Operations

Retailing Operations
 

150

Controls

Controls

152

  152
 

152

Stakeholder Management Value Preservation

 

152

eCommerce & Multi-Channel Retail Strategy

eCommerce & Multi-Channel Retail Strategy 153

153

Part L.2 :

Retail

Marketing Strategy

 

154

Elements

in

Retail Strategy

Elements in Retail Strategy
 

154

Elements in the Market Analysis

Elements in the Market Analysis 155

155

Part L.3 :

Strategic Planning in Retailing

Part L.3 : Strategic Planning in Retailing 159

159

Overview of Strategic Retail Management

Overview of Strategic Retail Management 159

159

Situation Analysis

Situation Analysis
 

160

Organisational Mission

Organisational Mission
 

160

Ownership and Management Alternatives

160

Goods/Service Categories

Goods/Service Categories
 

161

Management Abilities

Management Abilities 161

161

Financial Resources

Financial Resources

162

Time Constraints

Time Constraints

162

Objectives

Objectives

162

Sales

Sales 163

163

Profit

Profit 163

163

Satisfaction of Stakeholders

Satisfaction of Stakeholders 163

163

Image Positioning

Image Positioning
 

164

Selection of Objectives

Selection of Objectives 165

165

Checklist

Checklist

165

Identification of Consumer Characteristics

Identification of Consumer Characteristics 166

166

Overall Strategy

Overall Strategy
 

166

Controllable Variables

Controllable Variables 166

166

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Store Location

Store Location
 

167

Managing the Business

Managing the Business

167

Merchandise Management and Pricing

Merchandise Management and Pricing 168

168

Communicating with the Customer

Communicating with the Customer

168

Uncontrollable Variables

Uncontrollable Variables
 

168

Consumers

Consumers

169

Competition

Competition

169

Technology

Technology

169

Economic Conditions

Economic Conditions

169

Seasonality

Seasonality

170

Legal Restrictions

Legal Restrictions

170

Integrating Overall Strategy

Integrating Overall Strategy

170

Legal Constraints on Retailers

Legal Constraints on Retailers 170

170

Tactical Decisions

Tactical Decisions

172

Controls

Controls 173

173

Feedback

Feedback Recession Strategy

Recession Strategy

 

173

Part L.4 :

174

Economic Conditions

 

174

Consumption Smoothing & Product Substitution

174

Managing Inventories & Costs

Managing Inventories & Costs 175

175

Rising Costs & Raising Prices

177

Staff Costs

Staff Costs

177

Checklist

Checklist 178

178

Part L.5 :

Strategic Planning in a Global Retail Context

Part L.5 : Strategic Planning in a Global Retail Context 179

179

Planning Process

and Global Retailing

Planning Process and Global Retailing 179

179

Opportunities and Threats in Global Retailing

 

180

Opportunities

Opportunities
 

180

Threats

Threats 180

180

Standardisation

Standardisation
 

180

Factors Affecting Global Retailing Strategy

Factors Affecting Global Retailing Strategy 181

181

Developed Markets

Developed Markets
 

181

Developing Markets

Developing Markets

181

Market Entry Decisions

182

Part M.1 :

Retailing Characteristics

 

183

Average Value of Sales Transaction

Average Value of Sales Transaction

183

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Unplanned or Impulse Purchases

Unplanned or Impulse Purchases
 

183

Retail Store Experience

Retail Store Experience 183

183

Application

of

Retail

Strategies

Retail Strategies
 

184

Application

of

Retail

Concepts

Retail Concepts

185

Total Retail Experience

Total Retail Experience 186

186

Customer Service

186

Relationship Retailing

Relationship Retailing
 

187

Part M.2 : Relationships in Retailing

Part M.2 : Relationships in Retailing
 

189

Value & the Value Chain

Value & the Value Chain 189

189

Value-Oriented Retailing Checklist

Value-Oriented Retailing Checklist
 

192

Part M.3 :

Customer Relationships

193

Customer Relationships

Customer Relationships 193

193

The Customer Base

The Customer Base

193

Core Customers

Core Customers

194

Customer Service

Customer Service

195

Developing a customer service strategy

Developing a customer service strategy 196

196

Planning individual customer services

Planning individual customer services

196

Customer Satisfaction

Customer Satisfaction
 

197

Loyalty Programs

Loyalty Programs
 

197

Channel Relationships

Channel Relationships
 

198

Relationship Building: Goods -v- Service Retailers

Relationship Building: Goods -v- Service Retailers 199

199

Ethics

& Relationships in Retailing

 

200

Ethics

Ethics 201

201

Social

Responsibility

 

201

Consumerism

Consumerism 202

202

Part M.4 :

Planning Aspects of Service Retailing

 

204

Successful service retailing

Successful service retailing 204

204

Performance of service retailers

Performance of service retailers
 

204

Part N.1 :

Supplemental Customer Survey Data

 

206

Survey Respondent Demographics

Survey Respondent Demographics
 

206

Brand Survey

Brand Survey 209

209

Retail Store Brand Personality

Retail Store Brand Personality
 

210

Comparative Retail Store Evaluation

Comparative Retail Store Evaluation

210

Retail Store Evaluation

Retail Store Evaluation 211

211

Customer Surveys

Customer Surveys

211

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Customer

Satisfaction

Satisfaction

216

Customer

Voices

Voices

216

Product Satisfaction and Customer Retention

Product Satisfaction and Customer Retention 217

217

Customer Satisfaction: Product

Customer Satisfaction: Product
 

218

Product Ownership

Product Ownership

219

New Product Concept Evaluation and Pricing Study

New Product Concept Evaluation and Pricing Study
 

220

Product

Concept Test

Concept Test

222

Product

Survey

Survey

223

Product

Purchases

Purchases

225

Customers’ Electrical / Electronic Product Purchases

Customers’ Electrical / Electronic Product Purchases
 

227

Customers’ Fashion Demographic and Retail Clothing Shopping

Customers’ Fashion Demographic and Retail Clothing Shopping 233

233

Customers’

Fashion

Attitudes

Customers’ Fashion Attitudes
 

234

Shopping Life Style Battery

Shopping Life Style Battery

235

Supermarket & Food Shopping Attitudes

Supermarket & Food Shopping Attitudes 236

236

Supermarket & Food Store Selection Criteria

Supermarket & Food Store Selection Criteria 237

237

Where would you shop for

?

Where would you shop for ?
 

238

Service Concept Test

Service Concept Test

239

Customer service evaluation and feedback survey

Customer service evaluation and feedback survey
 

240

Customer

Service Evaluation

Service Evaluation

241

Customer

Support Satisfaction Survey

Support Satisfaction Survey
 

245

Product or Technical Services Evaluation

Product or Technical Services Evaluation 246

246

Satisfaction: Product & Technical Documentation

Satisfaction: Product & Technical Documentation 248

248

Customer Services Evaluation

Customer Services Evaluation
 

249

Website Evaluation

Website Evaluation

257

Online Retailer Evaluation

Online Retailer Evaluation

258

Purchasing on the Internet

Purchasing on the Internet

258

Internet Habits and Uses

Internet Habits and Uses

260

Part N.2 :

Supplemental Retail Trade Survey Data

 

262

Business Proficiency of the Company

Business Proficiency of the Company
 

262

Organisational Satisfaction Internal

Organisational Satisfaction – Internal

263

Sales Staff Training Evaluation

Sales Staff Training Evaluation
 

264

Store Manager’s View of Brand Perception by Customers

Store Manager’s View of Brand Perception by Customers 265

265

Retailer Survey on their

e-Commerce

Retailer Survey on their e-Commerce
 

266

Company Web Building

Activities

Company Web Building Activities 270

270

SECTION 2

273

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Competitive

Environment

273

Competitive

Environment

274

Monthly Consumer Spending

274

Market Opportunity

276

Analysis of the development of the retail trade and its life cycle

276

Added Value and Transaction Costs across the Supply Chain

277

Retailers per 10,000 inhabitants

278

Store Revenue per Square Meter per annum (US$)

278

Average Revenue per Store per annum (‘000)

279

Average Store Sales Area (Square Meters)

279

Existing Distribution Channels

280

New Distribution developments

281

Online Shopping Purchases per month

282

Distribution Policies & Strategies

283

Retail Trade Life Cycle and Developments

286

Future Prospects and Development of the Retail Trade

Future Prospects and Development of the Retail Trade

287

City and Town analysis

City and Town analysis

287

Wholesaler, Trade Buyer, Retailer and Store Performance Surveys

288

Products

288

Operations

288

Buyers & Consumers

289

Trading Area

289

Competitors

290

Distribution Channel Surveys290

290

Decision Makers Surveys291

291

Industry Performance291

291

Value by Product Sectors292

292

City / Town Market Value

City / Town Market Value

292

Consumer Attitudes

293

Products

293

Operations

293

Buyers & Consumers

294

Trading Area

294

Competitors

295

Consumer Surveys

Consumer Surveys

295

Industry Performance

Industry Performance

296

Competitive Factors

297

Retail Brands

297

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Brands Price Differentials

298

Product Price Differentials

299

Product

Value Positioning

300

Product

Pricing

301

Product

Quality

302

Product

Specifications

303

Product

Target Audiences

304

Product

Volumes

305

Product

Utility

306

Product Maintenance

307

Product Merchandising

308

Product

Advertising

309

Brand Positioning Tactics & Strategy

310

Current Tactical Brand Model

310

Strategic Brand Objectives

311

Functional Positioning - Symbolic Positioning - Experiential Positioning

312

Customer Value Propositioning

313

Value Concept & Positioning

314

Brand Differentiation Propositions

315

Key Selling Messages

316

Communications Tactics

317

Advertising Tactics

318

Media & PR Tactics

319

Web & Online Tactics

320

Point of Sale Tactics

321

Merchandising

322

Product Display

323

Market Entry Management Factors

324

Distribution

324

Retail Level

324

Brand Competition

325

Value

325

Location

326

Supply Chain

326

Nature of Competition

327

Supplier Price Differentials

327

Retailer Reaction

328

Supplier Reaction

329

Conclusion

329

Distributors Market Entry choices

332

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Retail Presence Market Entry choices

333

Distribution Channel: Advantages Disadvantages

334

Market

Entry

options

for

Domestic Brands

335

Market Entry options for Established or Global Brands

336

Market Entry Features

337

Start-up Costs

338

Start-up Costs, Initial Investment and Product Launch Balance sheet

338

Inventory Costs

338

Brand Store Start-up Costs

339

Independent Store Start-up Costs

340

Brand In-Store Start-up Costs

341

Distributor /

Exclusive Wholesaler Sign-up Costs

342

Start Times Weeks: Brand Store

343

Start Times Weeks: Independent Store

344

Start Times Weeks: Distributor / Exclusive Wholesaler

345

Economies of Scale with multiple Stores

346

Cash Flow, Profit & Loss, Balance Sheet, Project Financial Analysis

347

12

Months Cash Flow Analysis

347

First 12 months and First 3 years Profit & loss Account

348

1-7 Years Balance Sheet

349

10

Years Project Financial Analysis

350

SWOT Analysis

351

SWOT analysis by type of Market Entry

351

Entry via Company Owned Retail Stores

351

Entry via Domestic Retail Joint Venture

351

Entry

via

National Franchise Licensee

352

Entry via Intensive Individual Franchising

352

Entry via Exclusive National Distributor

353

Entry

via

Intensive

National Distribution / Wholesaling

353

Competitive Analysis

 

354

Retail Brands

354

Market Penetration Prospects

355

Advancing into the target markets

355

Brand

Concept

 

356

Brand

Equity

356

Customer Based Brand Equity

357

Brand Knowledge

357

Substantial Brand Knowledge & Awareness All Brands

357

Brand Equity Model

358

Substantial Brand Loyalty All Brands

359

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Substantial Brand

360

Brand

Knowledge

Quality v Price Perceptions All Brands Components

361

Brand Resonance Components

361

Brand

Resonance

362

Qualitative

Brand

Research

 

364

Qualitative Brand Identifiers

364

Marketing communication applied to branded products

365

The Brand Image in the marketing communication process

366

The Store Image in the marketing communication process

366

Consumer confidence and consumer markets

367

Consumer

Confidence

Index

367

Consumer

Confidence

367

Consumer Attitudes and Perceptions which impact Brands

369

% Usage & Purpose of purchases

370

Celebrity endorsement

371

Relative Ranking Criteria and Consumer Habits for Product Purchases

372

Brand Selection

372

Price over Brand Loyalty amongst Buyers

373

Purchase Drivers for Buyers

373

Domestic Brands -v- Foreign Brands

374

What do consumers want in a branded product?

375

What can National brands do to counter the established Global brands?

377

How can National brands do better than the Global brands?

378

Novel marketing methods to distinguish oneself from the competition

379

Unique Brand Offerings

380

New and Untapped Market Demand

381

Niche Markets

381

Brand Superiority

 

382

Building Heritage Brands

382

Brand

Resonance

383

Brand Persistence

384

Brand Development Opportunities

386

Industry Checklist

387

Product Design and Merchandising

387

Performance Indicators

388

Application of Design Performance Factors

389

Industry Performance Indicators

389

Performance Indicators for brand selection, development, and distribution

390

Performance Indicators for merchandising strategies

391

Market Strategy Insight

392

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Market

Entry

Entry

Possibilities and Criteria

392

Market

Difficulties

392

Market

Potential

393

Financial Potential

394

Consumer Potential & Attitudes

395

Relative Return on Investment by Market Area : 1-14 years

396

Relative Return on Investment by Product Category

397

Relative Return on Investment by market for Product Groups

397

Opinions of the trade and retail experts on introducing new brands

398

SECTION 3

400

Market Research

 

400

Markets

400

MARKET RESEARCH COVERAGE

 

401

Markets &

Products covered

401

Product

Sectors

401

Survey Data

 

402

Consumer Surveys

Consumer Surveys

402

Distribution Channel Surveys

Distribution Channel Surveys 403

403

Decision Makers Surveys

Decision Makers Surveys

403

Industry Performance

Industry Performance 403

403

Products

404

Operations

404

Buyers & Consumers

405

Trading Area

405

Retail Competitors

406

Geographic Coverage

407

Financial data

Financial data

407

Financial

Data Scenarios

 

407

Financial Margins & Ratios Data Scenarios

407

Market Research

408

General Contents

408

Market Research Report Table of Contents

409

Core National Database

Open the Core Database here

Open the Core Database here

409

Sections

409

Preface409

409

Chapters409

409

Databases409

409

Financials409

409

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Industry409

409

Markets409

409

Products409

409

Grids409

409

Reference409

409

Contents409

409

Legend409

409

Cities409

409

Countries409

409

Chapters

410

Chapter 1

410

ADMINISTRATION

ADMINISTRATION

410

Chapter 2

410

ADVERTISING

ADVERTISING

410

Chapter 3

410

BUYERS – COMMERCIAL OPERATIONS

BUYERS COMMERCIAL OPERATIONS

410

Chapter 4

410

BUYERS – COMPETITORS

BUYERS COMPETITORS

410

Chapter 5

410

BUYERS – MAJOR CITY

BUYERS MAJOR CITY

410

Chapter 6

410

BUYERS – PRODUCTS

BUYERS PRODUCTS

410

Chapter 7

410

BUYERS – TRADE CELL

BUYERS TRADE CELL

410

Chapter 8

410

COMPETITIVE INDUSTRY ANALYSIS

COMPETITIVE INDUSTRY ANALYSIS

410

Chapter 9

410

COMPETITOR ANALYSIS

COMPETITOR ANALYSIS

410

Chapter 10

410

COUNTRY FOCUS

COUNTRY FOCUS

410

Chapter 11

410

DISTRIBUTION

DISTRIBUTION

410

Chapter 12

410

FINANCIAL - BUSINESS DECISION SCENARIOS

FINANCIAL - BUSINESS DECISION SCENARIOS

410

Chapter 13

410

FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS

FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS

410

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Chapter 14

FINANCIAL - CASHFLOW OPTION SCENARIOS Chapter 15

FINANCIAL - COST STRUCTURE SCENARIOS Chapter 16Chapter 14 FINANCIAL - CASHFLOW OPTION SCENARIOS Chapter 15 FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET Chapter

FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET Chapter 17

FINANCIAL - HISTORIC MARKETING COSTS & MARGINS Chapter 18

FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS Chapter 19

FINANCIAL - MARKET CLIMATE SCENARIOS Chapter 20

FINANCIAL MARKETING COSTS Chapter 21

FINANCIAL - MARKETING EXPENDITURE SCENARIOS Chapter 22

FINANCIAL MARKETING MARGINS Chapter 23

FINANCIAL - STRATEGIC OPTIONS SCENARIOS Chapter 24

FINANCIAL - SURVIVAL SCENARIOS Chapter 25

FINANCIAL - TACTICAL OPTIONS SCENARIOS Chapter 26

GEOGRAPHIC DATA Chapter 27

INDUSTRY - NORMS Chapter 28

MAJOR CITY MARKET ANALYSIS Chapter 29

MARKET CAPITAL ACCESS SCENARIOS Chapter 30

MARKET CASHFLOW SCENARIOS Chapter 31

MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32

Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410
Chapter 31 MARKET ECONOMIC CLIMATE SCENARIOS Chapter 32 16 410 410 410 410 410 410 410

16

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

410

411

411

411

411

411

411

411

411

411

411

411

411

411

411

411

AH to go - Germany

MARKET INVESTMENT + COSTS SCENARIOS

MARKET INVESTMENT + COSTS SCENARIOS

411

Chapter 33

411

MARKET MARKETING EXPENDITURE SCENARIOS

MARKET MARKETING EXPENDITURE SCENARIOS

411

Chapter 34

411

MARKET RISK SCENARIOS

MARKET RISK SCENARIOS

411

Chapter 35

411

MARKET STRATEGIC OPTION SCENARIOS

MARKET STRATEGIC OPTION SCENARIOS

411

Chapter 36

411

MARKET SURVIVAL OPTION SCENARIOS

MARKET SURVIVAL OPTION SCENARIOS

411

Chapter 37

411

MARKET TACTICAL OPTION SCENARIOS

MARKET TACTICAL OPTION SCENARIOS

411

Chapter 38

411

MARKETING EXPENDITURE -v- MARKET SHARE

MARKETING EXPENDITURE -v- MARKET SHARE

411

Chapter 39

411

MARKETING STRATEGY DEVELOPMENT

MARKETING STRATEGY DEVELOPMENT

411

Chapter 40

411

MARKETS

MARKETS

411

Chapter 41

411

OPERATIONAL ANALYSIS

OPERATIONAL ANALYSIS

411

Chapter 42

411

OVERSEAS DEVELOPMENT

OVERSEAS DEVELOPMENT

411

Chapter 43

411

PERSONNEL MANAGEMENT

PERSONNEL MANAGEMENT

411

Chapter 44

411

PHYSICAL DISTRIBUTION + CUSTOMER HANDLING

PHYSICAL DISTRIBUTION + CUSTOMER HANDLING

411

Chapter 45

411

PRICING

PRICING

411

Chapter 46

411

PROCESS + ORDER HANDLING

PROCESS + ORDER HANDLING

411

Chapter 47

411

PRODUCT ANALYSIS

PRODUCT ANALYSIS

411

Chapter 48

411

PRODUCT DEVELOPMENT

PRODUCT DEVELOPMENT

411

Chapter 49

411

PRODUCT MARKETING FACTORS

PRODUCT MARKETING FACTORS

411

Chapter 50

411

PRODUCT MIX

PRODUCT MIX

411

17

AH to go - Germany

Chapter 51

412

PRODUCT SUMMARY

PRODUCT SUMMARY

 

412

Chapter 52

412

PROFIT RISK SCENARIOS

PROFIT RISK SCENARIOS

412

Chapter 53

412

PROMOTIONAL MIX

PROMOTIONAL MIX

412

Chapter 54

412

SALESFORCE DECISIONS

SALESFORCE DECISIONS

 

412

Chapter 55

412

SALES PROMOTION

SALES PROMOTION

412

Chapter 56

412

SURVEYS

SURVEYS

412

Chapter 57

412

TARGETS - PRODUCT + MARKET

TARGETS - PRODUCT + MARKET

412

Chapter 58

412

TECHNOLOGY

TECHNOLOGY

412

Chapter 59

412

TRADE CELL ANALYSIS

TRADE CELL ANALYSIS

 

412

Chapter 60

412

URBAN COMPETITION

URBAN COMPETITION

412

Chapter 61

412

TOWNS - FINANCIAL

TOWNS - FINANCIAL

412

Chapter 62

412

TOWNS - INDUSTRY

TOWNS - INDUSTRY

412

Chapter 63

412

TOWNS - MARKET

TOWNS - MARKET

412

SECTION 4

413

Business Planning

413

BUSINESS PLANNING

414

Checklist

414

Checklist implementation

Checklist implementation 417

417

Advancing your Project

417

Cashflow

Cashflow

418

The Business Plan Programme

The Business Plan Programme

419

Installing the Business Plan Programme

420

Retailer Analysis Report

427

Methodology

427

18

AH to go - Germany

Presentation

427

After-Sales Service & Client Support

428

Real Time Support

429

Resource Webs -v- Dedicated sites

429

Product Level

429

Data Product levels

430

Getting Started with the Core Database

431

Using the data

431

Toolkits

431

Report Cost

434

Retailer Report

434

Report Pricing

434

About DataGroup

435

DataGroup Clients

435

434 About DataGroup 435 DataGroup Clients 435 was established in 1986, and has been a brand
434 About DataGroup 435 DataGroup Clients 435 was established in 1986, and has been a brand

was established in 1986, and has been a

Clients 435 was established in 1986, and has been a brand since 1995. The Retailer Analysis

brand since 1995.

was established in 1986, and has been a brand since 1995. The Retailer Analysis of Albert

The Retailer Analysis of Albert Heijn to go. Target Country: Germany Ref: 7699899609039

Published by The DataGroup Stiftung, Vaduz, Liechtenstein.

Copyright © DataGroup Stiftung.

Germany Ref: 7699899609039 Published by The DataGroup Stiftung, Vaduz, Liechtenstein. Copyright © DataGroup Stiftung. 19

19

AH to go - Germany

Retailer Analysis - Introduction

Structure of this report

This document is constructed as a PDF file which links to a large number of online documents, Excel spreadsheets and Access databases.

This document consists of four sections:-

1. The Retailer Report Analysis

a. Analysis of the 15 most important Product Groups

These represent the most important Product Groups or Product Lines for AH to go in Revenue terms.

Products

The Product Groups (1 to 15) data is shown in the tables as

Product Group #1 to Product Group #15

b. Analysis of the 15 most important Trading Areas:

 

1

Germany

2

North Rhine-Westphalia

3

Bavaria

4

Baden-Württemberg

5

Lower Saxony

6

Hassia

7

Saxony

8

Rhineland-Palatinate

9

Berlin

10

Schleswig-Holstein

11

Brandenburg

12

Sachsen-Anhalt

13

Thuringia

14

Hamburg

15

Mecklenburg-West Pommerania

Trading Area

The Trading Areas (1 to 15) data is shown in the tables as

Trade Area #1 to Trade Area #15

In addition data is given for all the significant Towns and Cities in Germany, a list of these can found here:-

http://www.dg-di.eu/BASE_FOLDERS/World_Cities/GM.html

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AH to go - Germany

c. Analysis of the 15 most important Competitors

The algorithm ranks Competitors according to those which represent the most significant threat to AH to go, when filtered for the following criteria:-

i.

Chief Overall Market Competitor

ii.

Main National Market Competitor

iii.

Main Regional / Local Market Competitor

iv.

Main Trading Area Market Competitor

v.

Main National Product Superiority Competitor

vi.

Main Trading Area Product Superiority Competitor

vii.

Main National Price Competition Competitor

viii.

Main Trade Area Price Competition Competitor

ix.

Main National Financial Strength Competitor

x.

Main Trading Area Financial Strength Competitor

xi.

Main National Customer Satisfaction Competitor

xii.

Main Trading Area Customer Satisfaction Competitor

xiii.

Main National Marketing Aggression Competitor

xiv.

Main Trading Area Marketing Aggression Competitor

xv.

Main New Product Development Competitor

 

In this report the Retail Competitors are identified as individual companies. A list is not shown because the significance of the Competitors change on a seasonal basis and thus the final list is produced dynamically when the database is output for the specific order.

Retail

Competitors

Competitor #1

Competitor #2

Competitor #3

Competitor #4

Competitor #5

Competitor #6

Competitor #7

Competitor #8

Competitor #9

Competitor #10

Competitor #11

Competitor #12

Competitor #13

Competitor #14

Competitor #15

21

AH to go - Germany

d. Analysis of the 15 most important Retailer Operations

The algorithm ranks the Retail Operations which represent the most significant for AH to go:-

1. Brand Management

2. Product Management

3. Marketing & Selling Activity

4. Store Presentation & Merchandising

5. Product Offering Specifications & Characteristics

6. Product Quality Control

7. Design Research & Development

8. Customer Handling

9. Product Sourcing & Control

10. Financial Controls

11. Staff Training / Control & Relations

12. Product Throughput Capacity & Control

13. Supply System Control & Development

14. Distribution Control

15. Product Handling Systems & IT

Retailer

 

Operations

The Retailer Operations (1 to 15) data is shown in the tables as:

Operations #1 to Operations #15

22

AH to go - Germany

e. Analysis of the 15 most important Customer / Buyer Profiles

The algorithm ranks the Customer Profiles which represent the most significant for AH to go:-

1. Wholesalers

2. Trade Buyers

3. Retailers

4. Consumers

5. Consumers Age: <19

6. Consumers Age: 19-24

7. Consumers Age: 25-34

8. Consumers Age: 35-44

9. Consumers Age: 55-54

10. Consumers Age: 55-64

11. Consumers Age: 65+

12. Consumers Social Group: AB

13. Consumers Social Group: C1

14. Consumers Social Group: C2

15. Consumers Social Group: DE

Buyers &

 

Consumers

The Buyers & Consumers (1 to 15) data is shown in the tables as:

Buyers #1 to Buyers #15

f. Analysis of the internal and external issues which affect AH to go

The Analysis of AH to go consists of about 23 Parts or chapters with over 3600 research issues which have been investigated through Surveys of the Staff of AH to go, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

23

AH to go - Germany

2. The Retailer Competitive Environment

a. Analysis of the 15 most important Product Groups

Products

Product Group #1 to Product Group #15

b. Analysis of the 15 most important Trading Areas

Trading Area

Trade Area #1 to Trade Area #15

c. Analysis of the 15 most important Competitors

Retail Competitors

Competitors #1 to Competitors #15

d. Analysis of the 15 most important Retail Operations

Retailer Operations

Operations #1 to Operations #15

e. Analysis of the 15 most important Customer / Buyer Profiles

Buyers & Consumers

Buyers #1 to Buyers #15

The Competitive Environment is analysed in Product, Market, Competitive, Operational, and Consumer terms.

The Competitive Environment for AH to go consists of some 170 issues which have been investigated through Surveys of the Staff of AH to go, the Customers, the Competitive companies, Trade Suppliers, Logistics companies, Trade Buyers & Decision Makers, Trade & Industry Experts, Banks & Financial Institutions, the Regulatory Authorities, and other sources.

24

AH to go - Germany

3. Market Research

The market research is Country specific, and provides data on all the Cities and Towns in the home country: Germany

For a list of Cities and Towns:

http://www.dg-di.eu/BASE_FOLDERS/World_Cities/GM.html

The report provides historic, current and forecast Market data, Financial data for the retailers, Industry data for the trade, Survey data, and a large body of market research for each of the Germany Cities and major towns.

World Market Research data (on potential overseas expansion opportunities for AH to go) is available as part of the After-Sales Service.

4. Business Planning

This section provided Business Planning software and utilities.

section provided Business Planning software and utilities. To make the data handling easier, the documents and

To make the data handling easier, the documents and databases are also supplied on DVD or Hard Disk Drive which can then be used as a standalone data source or, if required, manipulated and correlated with business planning or statistical software.

The breakdowns of Product Groups, Trading Areas, Competitors, Retail Operations, and Customer / Buyer Profiles are limited to 15 in each group because the Excel spreadsheets frequently analyse the correlation of data between 2 groups of 15. Because of the general limitation of record field numbers (generally 255 fields) one can only produce a 15 x 15 matrix.

Because of the general limitation of record field numbers (generally 255 fields) one can only produce

25

SECTION 1

Analysis

Albert Heijn to go

AH to go - Germany

Albert Heijn to go

This report specifically refers to Albert Heijn to go

This report specifically refers to the base country: Germany

Part A :

AH to go

Base data on the Retailer

Base data on AH to go: Part_A

Key Personnel:

1. Chairman

2. Chief Executive

3. Directors

4. Executives

Corporate Summary:

5. Company Description

6. Company History

7. Legal Entity & Ownership

8. Company Facilities

9. Company Key Assets

10. Mainline product / service

11. Product / services provided

12. Parent Company

13. Bankers

14. Year established

15. Current employees

16. Issued capital

17. Shareholders

18. Last published turnover

19. Subsidiaries

20. Associated companies

21. Companies represented

22. Agencies

23. Physical processing locations

24. Capital investment

25. Advertising expenditure

26. Advertising media

27. Advertising posture

28. Sales promotion activity

29. Method of selling

30. Distribution

31. Distribution network

32. Use of distribution channels

Corporate Observations:

33. Stores

AH to go - Germany

34. Store Brands

35. Store Sales Channels

36. Products Carried & Services Offered

37. Consumer Features & Benefits

38. Current Market Analysis

39. Competition

40. Competitive Advantage

41. Target Markets

42. Target Customers

43. Current Strategy & Implementation

44. Current Management

45. Current Financial Plan

46. Investment Fund Sources & Use of Funds

47. Future Target Customers

48. Future Retail Trends

49. Future Market Analysis

50. Projected Market Size

51. Planned Products & Services

52. Development Plans

Swot Analysis:

53. Strengths

54. Weaknesses

55. Opportunities

56. Threats

Future Strategy Planning & Implementation:

57.

Philosophy

58.

Product Development

59.

Internet Strategy

60.

Marketing Strategy

61.

Sales Strategy

62.

Strategic Alliances

63.

Operations

Goals:

64.

Renovating premises, stocking, staff hiring and marketing

65.

Sponsorship & Hosting events

66.

Penetrate and raise awareness in the targeted consumer market

67.

Achieving a higher profit margin

68.

Building the customer base

69.

Generate repeat and referral sales

70.

Expansion potential

71.

Reputation as a quality retailer

Exit Strategies

Management:

72. Organisational Structure

73. Leadership

74. Staff Members

Financial Plans:

75. Finance Requirements

76. Use of Funds

77. Cash Flow

78. Balance Sheet Topics

79. Financial Assumptions

28

AH to go - Germany

The above topics are covered as brief or concise elements to give an impression of the topic based on trade and industry analyses. The body of the report provides the detail.

The Corporate Observations section is a concise headlining, or sound bites, of certain issues which concern the retailer. In fact the Observations are based the analyses of several datasets which have then been distilled into as few words as possible. In order to understand the data behind these observations readers should consider the datasets shown below.

As an explanation of the topics covered by the above items:-

1. Company Description

A brief description of the activities of the company.

2. Company History

The corporate milestones for the company.

3. Legal Entity & Ownership