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Acknowledgements

This project involved the collection and analysis of information from a wide variety
of sources and the efforts of many people beyond me. Thus it would not have been possible
to achieve the results reported in this document without their help, support and
encouragement.
I would like to express my gratitude to oyesterconnect.com, for giving me
opportunity to work on this project. Without this, this project would not have come to
culmination. This project took me deep inside the topic and helped me to understand various
concepts, facts related to trucking industry.
I also would like to acknowledge the help that I received from IIM Library. Resources
available from various websites, Airport Authority of India, and websites of aviation
companies helped to carry out this project. I thank all of them from the bottom of my heart.
Also I would like to thank all the people related to this project and IIM Indore.
Without their help this would not have been possible.
Vijay S. Magdum

Executive Summary
Indian Aviation Industry research and analysis is a huge topic to study. Indian aviation
market is very competitive. Various players are struggling to fetch the profit. Most of them
are facing various problems. There are issues with operations, government policies, taxation
and huge investment to be brought in to start the business.

From the analyst point of view though this market is facing lot of issues and challenges it
is growing at the rate of 18 percent per year. Many factors are contributing to this growth
such as increase in disposable income of the population, industrial growth in the country or
change in government policies such as FDI. From this perspective Indian market is lucrative.
Since few years most of the Indian population is moving from lower middleclass to upper
middleclass. They are gaining capability to spend and upgrade their lifestyle. This is
providing opportunity for low cost players to tap the market share.
Industry has faced many challenges and still it is going on. Many new players are entering
into this market. Policy change such as 49 percent investment through foreign direct
investment (FDI) is changing the face of the industry.
Major objective of this project is to study overview of the Industry structure, Major
players, new players in the industry and Few major challenges faced by the industry. In
addition to this another objective is to look at these players from the consumer point of view
on criteria such as price, brand recall, time of arrival or departure, ease of booking and
service etc.
This project has given me deep insights about the industry.

Table of content

Acknowledgements

Executive Summary

Glossary

1 Overview of the industry:

1.1. Introduction:

1.2.Challenges faced by the industry

2 Analysis of main players


2.1.Main players in the industry

Public Players

Private Players

2.2.SWOT Analysis of main players:

2.3.Market share analysis of the players

3 Comparison of the major players of


different factors:
3.1. Price of the ticket.

12

3.2.Comparison on other factors

13

4 Analysis of the Survey carried during the


project.
4.1.Details of the survey:

16

4.2.Analysis of the survey:

17

5 Recommendations

18

6 References:

19

Glossary

AAI

Airport Authority of India

GDP

Gross Domestic Product

LLC

Low Cost Carrier

PPP

Public Private Partnership

AERA

Airports Economic Regulatory Authority of India

IATA

International Air Transport Association

CAPA

Center for Aviation

IOCL

Indian Oil Ltd

BPCL

Bharat Petroleum Ltd

1. Overview of the industry:

1.1 Introduction:
Indian aviation industry is among the top 10 aviation industries of the world. It has shown
high growth trajectory. According to the recent report by KPMG, Currently Indian civil
aviation industry has size of 16 Billion US dollars. It is contributing to the 0.5 % of the GDP.
Now a days daily 150 million passengers are transported by air. It is forecasted that by 2020
this number will raise to traffic of 450 million passengers daily. Total aircraft movements and
passenger traffic has grown with CAGR of 3.3 and 5.5 percent respectively during FY 11 to
FY 14. It is estimated by Airport Authority of India that aircraft and passenger movements at
the entire airport are expected to rise at the rate of 4.2 and 5.3 percent respectively.
There are few factors such as entry of Low costs carriers (LLC), modern airports, vision of
the new government regarding tourism and transportation, foreign direct investments, cutting
edge technology, and vision of regional connectivity are driving the industry towards
transformation.
In 11th five year plan (2007-12), four new airports are built in Public Private Partnership
(PPP) mode. At present there are around 450 airports still there are no airports in tier 2 and
tier 3 cities. Airport Authority of India manages 125 airports of which 11 airports are
international airports, 8 custom airports, 81 domestic airports and 25 civil Enclaves at defense
airfields. Tier 2 and 3 cities contribute only 30 percent of the total air traffic. Government of
India is planning to construct more 15 airports under the Greenfield Airport Policy by
identifying low cost viable model for construction of small airports. These airports are
expected to improve the connectivity among these T2 and T3 cities. Along with this AAI is
also planning to invest 150 million in development of non-metro airport in 12th five year plan.
According to report of CAPA Indian Domestic market has shown growth.

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