Talk about UX Clinic details and lead of the session

Ranjeet Tayi

RANJEET TAYI
We have ranjeet tayi over here, who is User Experience Designer with over 13 years
of experience in designing large scale data products which has been topped ranked
by Gartner, Forrester and other Analyst firm. Currently he leads the UX Team for
Informaticas data security products and recently designed UX for the world's first
data security intelligence product. He started his career as design entrepreneur, cofounded Mind Visions (a leading VFX company) and later worked with companies
like SumTotal, Cognizant & Pure IT Usability Research. His commitment to drive
social impact through design thinking, photography & sharing ideas has led him to
contribute to several nonprofit boards and also co-founded Ignite - Hyderabad. He is
one of the core team members for UX India & Usability Matters.Org, a platform to
build & sustain the implementation of design thinking for social change. Ranjeet
holds a research master's degree of philosophy (M.Phil) in Mass Communication;
masters degree of arts in Advertising and Advanced diploma in Multimedia.

Talk about women in Design session with7 back to back speaker . coffee
break at 3.45

GAYNA WILLIAMS
If She Can I Can, Seattle, USA
Gayna loves people, tools and environments and seeing how their interactions
unfold. And she loves growing the careers of women. After almost 20 years of
industry experience her curiosity about how these elements combine has not yet
been satisfied. Gayna thrived at Microsoft where she became a Director of UX
managing teams of researchers, designers, developers, planners, and data miners.

She was known for inventing unique research approaches, pioneering the use of
ethnography and instrumentation in engineering teams, defining the art of UX team
brand management to enhance successful outcomes, and intentionally creating
diverse teams to deliver results.

In 2011 she ventured into consulting and established Swash Consulting where she
gets to apply her skills to creating Positive People Experience leveraging her UX
experience and also her background in ergonomics and human factors. She enjoys
the diversity of working on a broad range of experiences including workplace
design, organizational design, and on technology solutions to address PTSD. Her
second business is If She Can I Can where she offers career and leadership coaching

to women this is a personal passion of hers to contribute to improving the

representation of women in leadership roles.

Is Your Product Gender Neutral? (TED Like Talk)

Can an engineering team that is 80% male successfully design a product for an
audience that is 50% female? This was a question Gayna Williams posed to men and
women working in software. The women responded 'Definitely not' and the men
responded 'I'd never thought about it, but now you've asked probably not'. First the
research unpacked how personal opinion is brought into the work place and
influences business decisions. Both genders confessed to using personal opinion;
however it was discovered that women rarely raised a feminine opinion.

The next question was where does unintended bias show up in decision making in
product cycles? Many examples were gathered from a series of interviews. Two new
approaches have been proposed to mitigate this problem:

Companies need to enable women to find their complete voice.

Processes in the product cycle should be modified to balance unintended gender
bias.
The speed at which products and services are roaring successes or rejected failures
is faster than ever. No company can afford to accidentally not appeal to the female
customer base - so its time for companies to open their eyes and take action on
this.

-------------------------------------------------------------------------------------Priyanka Agrawal
Fractalink Design Studio Pvt. Ltd, Design & Technology ,India
Priyanka is a digital strategist and co-owner at Fractalink design studio pvt. Ltd with
14 years experience in the field of design. She has been instrumental in converting
chaos into organised data and impossible requirements and briefs into meaningful
user journeys for her clientele and delight for the users.

Priyanka started her career as an Architect and went on to pursue her love for UX
and UI by acquiring a master's degree in Graphic Design from Middlesex University
in London. Post her graduation She joined one of the leading agencies DMGT (Daily
Mail and General Trust) in London as a UX and UI designer.

With a strong motivation to bring about a change in the field of UX and UI design
and help propagate the role of user experience in the Digital Design domain in India,
She returned to India to start her own start-up.

Since then, she has been instrumental in shaping up some of the biggest brand in
India and helped them create delightful experiences on various digital platforms,
which includes Andriod, Windows 8, iOS and web. She has also been closely working
with Samsung and Microsoft to shape some of their initiatives in their respective
platforms. With close to around 4 years now in India she has helped companies
across various verticals which include BFSI, Data Analytics, Entertainment, ecommerce to come on board.

With the experience that she has gathered during her journey, she conducts UX
workshops across India as a way of giving back to the community. she have been an
active mentor on several start-up communities like iAccelerator (IIM Ahemdabad),
IQ bootcamp (Mumbai), TiE (Mumbai). Her objective is to instill the idea of, how
good UX marks the base of a good digital product among young start-up
communities.

In her own small way she wants to bring about a change in the social structure of
India and the perception of women and the do's and don'ts associated with them. I
believe and thrive on the philosophy of 'Be the change you want to see'.

Digital Brands - Designing to tell stories (TED Like Talk)

Brands have changed meaning over the years. From being aspirational they have
become experiential. They no longer are built on legacy, but are built on how
effectively and meaningfully you intervene peoples lives. And once you establish a
meaningful place in their lives they cease to exist as brand names but become a
part of your vocabulary. The key is to establish that meaningful connection or need
in peoples lives which can be weaved into their life story. The talk will throw light
upon how storytelling is key to designing great experiences for digital products.

-------------------------------------------------------------------------------------Rashmi Sethi
Sapient Nitro, India
Rashmi Sethi is a seasoned professional with 18+ years of experience across
various leadership roles within Business and Technology (strategy & execution).

Her overall experience spans across Research & User Experience Design, Global
Product-Delivery Management.

A strategic thinker with can-do attitude. She has this unique ability to strike perfect
balance between the right-left brain; between creativity-strategy!

Currently, Rashmi is Associate Creative Director with Sapient Nitro.

Prior to this, she has extensively worked on new-product launches (concept-till-go

live) in Enterprise and Consumer space and omni-channel business applications with
global companies like Fair Isaac (FICO), SAP Labs, Tech Mahindra, ANZ IT etc.

She is well travelled and has vast experience with multi-cultural teams and users'
across diverse geographies - Asia- Pacific, USA, and Europe.

Her interest lies in innovation in products & services in emerging markets,

enhancing customer experience, phy-gital space.

Customer Experience Strategy (TED Like Talk)

Difference between Customer Experience v/s User Experience.
Designing your Customer Experience Strategy.
-------------------------------------------------------------------------------------Vandana Abraham
[24]7s India Design Studio, India
Vandana leads [24]7s India Design Studio.

She works with the Digital products teams on [24]7 Chat products and Service
Delivery to roll out advanced user experiences in client applications.

She has over 20 years experience in product design strategy development and user
centred design for mobile consumer applications and business platforms

Vandana studied Textile Design at the National Institute of Design in Ahmedabad,

India. She focused on fabric construction and surface design, with electives in
exhibition design and visual communication

Leading a UX Design team in India (TED Like Talk)

Tips on leading a user experience design team in India for a global market

- See more at: http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf

Narender Gangapuri
UX Lead, Principal Architect at Cognizant Digital Engagement Practice.
Narender has 18+ years of experience in design with an ability to envision
enterprise products and customer requirements. His core skills include driving the
business, design analyze and strategy planning following the UCD process.

He is solution oriented, customer focused and forward thinker.

He successfully completed design/deploy enterprise products in web/mobil

platforms for fortune 500 global clients. He is a social mover in UX community and
an active organizing member in various design events, international conferences
and client workshops.

- See more at: http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf

-----------------------------------------Ivy Mukherjee
The Hebrew University of Jerusalem, Israel
22yrs old visual + interface Designer and Social Innovator passionate about UX
research and more so about design thinking approach.

I am currently working as a summer Research Fellow at The Hebrew University of

Jerusalem, Israel in Trans-Disciplinary innovation program.

My name means "evergreen" and everyday I strive to live upto it. I love spending
my time daydreaming and researching about new possibilities on cutting edge
projects where design and technology meets together with the essence of
storytelling.

Over the years, visual communication design has remained a constant as my

understanding of it's reach across products, services and systems evolved.

I design because I care about people, mundane routines and the world we live in.
Im interested in exploring the identity of things in our day to day and the diversity
of interactions in different cultural contexts.

I have been featured twice by Deccan Chronicle, Bengaluru edition for my works.
Got featured on Kyoorius as their "artist of the month" .
Cupick featured my works in the "Emerging Visual Artists, Designers from
Bangalore, India."
Jamshedpur Women's College's FAB tabloid featured me as the "RISING STAR" (art
and design field).
I believe in "People create better things together."

From being a visual designer to becoming a human entered design innovator (TED
Like Talk)
What is the point of pursuing design and trans-disciplinary innovation if not finding
purpose in a grander vision? I have come to the conclusion that Human Centred
Innovation (HCI) and Innovation design should not just be about self-gain but
instead, a crucial tool that can be used to make a personal impact in lives in
tangible ways. Design that has to tell a story or a message to spread, design that is
used to and closure or gain understanding through any form of therapy, design that
is used to educate individuals and their voice to express themselves. That is ideal,
the noble, and the self less art that I hope to achieve in this brief life.

There is great opportunity to bring design in everyday life" to underprivileged

children and the whole society by working with a well-funded art and design
institution with values in community outreach programs. Such children who might

think that design and innovation could never be a part of their lives, has been my
target group ever since teaching became a real choice for me. And with a proper
education, I am confident that I would be able to make a real difference in
someones life.

- See more at: http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf

----------------------------------------------------------------------------------------------Sneha Bhadauria
Yuj Designs, India
Sneha is a User Experience designer at YUJ Designs and responsible for driving
customer projects independently.

She is adept at creating, concept sketches, personas, scenarios and detailed

wireframes. She works directly with client product managers and stakeholders
throughout the design lifecycle.

She has an innate liking for complicated products, across multiple domains and
enjoys decoding the problems layer by layer - be it ecommerce, technology or
banking.

Sneha is objective about her designs. She says Dont fall in love with your own
designs - look for what users have to say. The shapeup the designs.

Design in women (TED Like Talk)

Through this talk Sneha would like to discuss and present her observations about
design, women, work culture and whats best for the UX industry. Is design
omnipresent arts or science with which women approach it? She will also touch
what synergy works best for men and women at work to design more successful
products for the users.

- See more at: http://2015.ux-india.org/speakers.html#sthash.sAKirmr1.dpuf

-------------------------------------Anubhuti Jain
FlipKart ,India

Anubhuti Jain is currently leading the mobile charter for seller design at Flipkart. A
senior UX Designer, she has worked on both seller and consumer facing products at
Flipkart in her one year stint so far. Prior to Flipkart, she was helping make
meaningful solutions at Groupon, USA. She has a masters in design from Carnegie
Mellon University, USA.

Internal Empathy - Bringing UX to the team (TED Like Talk)

Empathy and UX can go a long way in building team culture and increase
productivity. In this talk, I will discuss about empathy and its correlation with UX,
draw design parallel between UX principles that can apply to building team culture
and the importance of the same.

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