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STA630 solved MCQs 4
2. Which of the following is the best hypothesis statement to address the research
question, "What impact will the new advertising campaign have on use of Brand B?"
a.
b.
c.
d.
package. Which of the following primary research methods would be most effective in
reaching this audience to obtain their feedback?
a. Mall intercept interviews
b. An Internet survey
c. Telephone interviews
d. A mail survey
e. Focus groups
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the sampling frame has an equal, non-zero chance of being included in the sample?
a.
b.
c.
d.
e.
Probability sample
11. If a company is interested in determining the in-store shelf exposure of their brand
versus competitive brands, the most effective way to obtain this information is via:
a. Scanner data
b. In-store intercepts with consumers observed purchasing a product in the category
c. Telephone interviews with individuals who made a recent category purchase
d. An audit
e. Diary panel data from individuals making purchases in the category
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Multiple-choice questions are less costly for coding and data processing
Multiple-choice questions are quicker to administer
The use of multiple-choice questions results in higher cooperation for selfadministered surveys
13. Detailed and unambiguous instructions are particularly important for:
a. Interviewer-administered personal interviews
b. Computer-assisted telephone surveys
c. Mail surveys
d. Computer-assisted personal interviews
e. Internet surveys
14. If an interview is conducted with a respondent who does not meet the qualifications
Respondent bias
Lifestyle bias
Non-response bias
Instrument bias
15. Setting quotas for hard-to-reach respondents is one way to minimize _______ bias.
a. Respondent
b. Interviewer
c. Instrument
d. Non-response
e. Sampling
16. Which of the following is an example of an issue that would be checked in a field
edit?
a.
b.
c.
d.
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to as:
a.
b.
c.
d.
e.
Pairwise deletion
Neutral value deletion
Casewise deletion
19. To standardize a scale, subtract ____ from ____ and divide by _____.
a. The standard deviation, the variance, the mean
b.
c.
d.
e.
Calculate statistics
Obtain the distribution of responses for each question
Create tables which display the survey results
Provide those reading the report with as much detail as possible about the survey
results
23. Which of the following is the best way to staff a research department?
a. Keep staffing levels low just in case the work slows down; during particularly
busy times the staff can put in more hours.
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times.
c. Develop a broad range of skill sets in each employee so there is flexibility in what can
be assigned to each researcher in order to balance workloads.
d. Keep overhead down by exclusively using independent contractors who are paid
felt Brand B did, and 6% felt other models did. The remainder had no opinion. The
advertising claim that most car owners who gave an opinion believe that Brand A has the
best quality is an example of _____ which is _______.
a. Biased research, unethical
b. Effective advertising, ethical
c. Misleading reporting, unethical
d. Incomplete reporting, unethical
e. Accurate reporting, ethical
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