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From: | SMGlobal BKK |

<bkk@sovereignmediajp.com>
Subject: China bullet train ad opportunities.
Date: December 13, 2012 12:11:26 AM GMT+07:00
To: Lorena Robles <lrobles@mggmedia.com>
Cc: nancy <nancy@smglobal.co>, SMGlobal Hollister
<randy@smglobal.co>

December 2012

A Golden Chance
HSR Waiting Hall Advertising
Thanks to the construction of Wuhan-Guangzhou high speed railways,
travel time between Wuhan and Guangzhou has been significantly cut
from 10 hours to 3 hours, bringing up a promising 3 Hours Tour
Economic Circle. According to an authoritative survey, 80% of
business trips are done by using this approach. The vigorous
connections of transportation hubs and Pearl River Delta in HSR
system are of strategic importance, undoubtedly making themselves
into a golden platform for advertising.

What is HSR
HIGH SPEED RAIL refers to
a type of passenger rail
transport that operates
significantly faster than
traditional rail traffic. HSR in
China is a new designer
label travel, more convevient
and cozier than flying. Now
HSR has become business
people's favorite choice. It's
also called China's new
industrial revolution.
Travel by HSR works very
well in a country with a
whooping population of 1.3
billion. China encourages
tourism within the country
during holidays and festive
seasons.By 2013, China will
have the world's most
comprehensive high-speed
railway network with 800
bullet trains.Therefore
advertising on HSR means
having enormous human

Signage in Seating Area


Normally, passengers will choose to kill time in waiting hall before they
get on a train. By research, the average waiting time is 26mins. During
this period, its common for them to look around and read free
magazine. This signage is designed to catch their attention.
Located between the seats in waiting hall
Precisely set in a visual scope

Attached with a magazine tray for free magazine


Advertising Size: 78 cm (H) x 52 cm (W)

traffic as your audience.

Other Services of
SMglobal

1. Taxi Advertising
Taxis work 24 hours a day, 7
days a week, 365 days a
year, delivering repeated
exposures that reach
business people especially
those most affluent
consumers. No other form of
outdoor advertising reaches
as many consumers at such
an affordable cost.
2. Billboards world-wide
Our rolodex of billboards at
numerous strategic locations
in China, Asia and the world,
where are must-pass areas
that guarantee enough
exposure of your message.
3. Bus, Train, Airports
These unique ads can be
mobile billboards and like
normal billboards -- great
tools for delivering a
message to a mass
audience and enhancing
brand visibility.

Seat Cover Advertising


This kind of seat cover is made of HD nonwoven film, which will
perfectly present your advertising and make your audience closely
surrounded by product message.

4. Carpark Network
All bilboards are located near
commercial centers and
tourist areas. These modern
billboards are equipped with
advanced, attention-grabbing
optical LED lighting systems.
5. Building TV
Ad visibility and hit rates are
increased by accompanying
audio. These screens are
ideal platforms from which to
reach out to businesspeople
and affluent consumers.

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