Bea J.

Atienza
Manila, Philippines

Digital Planning Director

McCann Manila (MRM) / January 2012 Present

Champions the practice of Digital Strategy within sound Brand Planning,

Identifying the brand challenge or opportunity, relevant consumer insight and optimal role for digital

Establishes digital strategy standards within the agency:

asset architecture, content strategy, user experience journey mapping, engagement planning

Partners with creative in the development of propagation-worthy ideas

Drives business growth by identifying digital initiative opportunities among existing clients, and leading strategy development for new business pitches

Develops intelligence pieces to reinforce agency thought leadership Mentors two planners: coaching, career pathing and development of
competencies in Brand Planning and Digital Strategy

Develops process flows to manage workflow within the team

and with partner groups
OTHER AREAS OF RESPONSIBILITY

Regional Social Strategy lead, creating Social Media education modules,

and consulting on social media strategy for regional business

Innovation partner. Manage product development process to create I.P.

as an additional revenue stream
KEY ACCOUNTS

Beverages. Nescafe, Coca-Cola, Sprite, Chuckie Confectionary. Kit Kat Finance. Bank of the Philippine Islands Personal Care. Rexona, Unilever Block & White, Unilever Eskinol, Unilever Master Retail. Ayala Malls Fastfood. Jollibee
AWARDS WON

Vietnam +War Remnants Museum Hong Kong Shanghai Tokyo + Edo-Tokyo Museum + Sega Arcade Center + Mori Art Museum Kuala Lumpur

Digital Agency of the Year, 2011

Association of Accredited Advertising Agencies, Philippines

Digital Strategic Planner

McCann Manila (MRM) / Jun 2010 Dec 2011
AWARDS WON London + Tate Modern + Victoria & Albert Museum + National Gallery + Globe Theater + British Museum + Hampton Court + Natural History Museum Bangkok

Bronze, Best Digital Strategy, 2010

Araw Awards Bank of the Philippine Islands 10K Test

Araw Award (Finalist), 2010

Nescafe Points, Red Ribbon Dedication Cakes, Christopher Lao Viral

Quantum Leap Award, 2011

McCann Worldgroup Excellence Awards

Digital Business Planner

McCann Manila (Harrison) / Oct 2009 Jun 2010

Business Development. Established the agencys digital credentials and

operations. Spent six weeks at MRM New York developing a global Customer Utility training program.
AWARDS WON

Los Angeles + Getty Center + ComedySportz New York + MoMA + Met + Guggenheim + Museum of Natural History + Rubin Museum of Art + New Museum + Whitney Museum

Araw Awards (Bronze) & Boomerang Award (Finalist), 2009

U.N. World Food Programme Coins

Boomerang Award (Finalist), 2009

Globe Telecom Paramihan Challenge

Los Angeles + Huntington Museum San Francisco New York + MoMA + Met Beijing + Great Wall

Digital Account Manager

McCann Manila (Harrison Communications) / Sept 2007 Sept 2009

Production. Developed the agencys digital production competency

and grew digital business within the existing client base.

Online Producer
MTV Philippines / 2006

Content. Developed channel website and oversaw content generation.

Managed community and fan engagement.

Account Manager, Harrison Communications (2007) Press & Communications Assistant, MTV Philippines (2006)

Singapore

EDUCATION

SEMINARS & TRAINING

SPEAKING ENGAGEMENTS

Graduate Certificate in Digital Media Marketing

New York University, 2010

140 Conference
New York, 2010

Programme Organizer & Speaker

McCann Social Media Conference, 2012 (Kuala Lumpur)

Web Design 1 (HTML)

Sessions.edu, 2008

AB Communications
Ateneo de Manila University, 2005

IMMAP Summit
Internet & Mobile Marketing Association of the Philippines, 2011, 2009, 2007

Guest Lecturer
De La Salle University, e-Marketing class, 2012

Speaker
MRM Digital University, 2012
AROUND THE WEB

Search Engine Marketing Conference

Internet & Mobile Marketing Association of the Philippines, 2007

www.beyourdigitalbest.com twitter.com/beaa beaa.me

CONTACT INFORMATION

bea.atienza@gmail.com +63.920.946.7196 +63.843.9586