Magic Quadrant For Business Intelligence and Analytics Platforms

23/12/2015
MagicQuadrantforBusinessIntelligenceandAnalyticsPlatforms
MagicQuadrantforBusinessIntelligenceand
AnalyticsPlatforms
23February2015ID:G00270380
Analyst(s):RitaL.Sallam,BillHostmann,KurtSchlegel,JoaoTapadinhas,JoshParenteau,ThomasW.
Oestreich
VIEWSUMMARY
TraditionalBImarketshareleadersarebeingdisruptedbyplatformsthatexpandaccesstoanalyticsand
deliverhigherbusinessvalue.BIleadersshouldtrackhowtraditionaliststranslatetheirforwardlooking
productinvestmentsintorenewedmomentumandanimprovedcustomerexperience.
ADDITIONALPERSPECTIVES
MarketDefinition/Description
Thisdocumentwasrevisedon22May2015.Thedocumentyouareviewingisthecorrectedversion.For
moreinformation,seetheCorrectionspageongartner.com.
BIandAnalyticsPlatformCapabilitiesDefinition
TheBIandanalyticsplatformmarketisundergoingafundamentalshift.Duringthepasttenyears,BI
platforminvestmentshavelargelybeeninITledconsolidationandstandardizationprojectsforlargescale
systemsofrecordreporting.Thesehavetendedtobehighlygovernedandcentralized,whereIT
authoredproductionreportswerepushedouttoinformabroadarrayofinformationconsumersand
analysts.Now,awiderrangeofbusinessusersaredemandingaccesstointeractivestylesofanalysisand
insightsfromadvancedanalytics,withoutrequiringthemtohaveITordatascienceskills.Asdemand
frombusinessusersforpervasiveaccesstodatadiscoverycapabilitiesgrows,ITwantstodeliveronthis
requirementwithoutsacrificinggovernance.
Whiletheneedforsystemofrecordreportingtorunbusinessesremains,thereisasignificantchangein
howcompaniesaresatisfyingtheseandnewbusinessuserdrivenrequirements.Theyareincreasingly
shiftingfromusingtheinstalledbase,traditional,ITcentricplatformsthataretheenterprisestandard,to
moredecentralizeddatadiscoverydeploymentsthatarenowspreadingacrosstheenterprise.The
transitionistoplatformsthatcanberapidlyimplementedandcanbeusedbyeitheranalystsand
businessusers,tofindinsightsquickly,orbyITtoquicklybuildanalyticscontenttomeetbusiness
requirementstodelivermoretimelybusinessbenefits.Gartnerestimatesthatmorethanhalfofnetnew
purchasingisdatadiscoverydriven(see"MarketTrends:BusinessIntelligenceTippingPointsHeralda
NewEraofAnalytics").Thisshifttoadecentralizedmodelthatisempoweringmorebusinessusersalso
drivestheneedforagoverneddatadiscoveryapproach.
Industry:Insurance
STRATEGICPLANNINGASSUMPTIONS
By2018,datadiscoveryanddatamanagement
evolutionwilldrivemostorganizationstoaugment
centralizedanalyticarchitectureswithdecentralized
approaches.
By2017,mostdatadiscoverytoolswillhave
incorporatedsmartdatadiscoverycapabilitiesto
expandthereachofinteractiveanalysis.
By2017,mostbusinessusersandanalystsin
organizationswillhaveaccesstoselfservicetoolsto
preparedataforanalysis.
By2017,mostbusinessintelligenceandanalytics
platformswillnativelysupportmultistructureddata
andanalysis.
Through2016,lessthan10%ofselfservicebusiness
intelligenceinitiativeswillbegovernedsufficientlyto
preventinconsistenciesthatadverselyaffectthe
business.
ACRONYMKEYANDGLOSSARYTERMS
AWS
AmazonWebServices
Thisisacontinuationofasixyeartrend,wheretheinstalledbase,ITcentricplatformsareroutinely
beingcomplemented,andin2014,theywereincreasinglydisplacedfornewdeploymentsandprojects
withbusinessuserdrivendatadiscoveryandinteractiveanalysistechniques.ThisisalsoincreasingIT's
concernsandrequirementsaroundgovernanceasdeploymentsgrow.Makinganalyticsmoreaccessible
andpervasivetoabroaderrangeofusersandusecasesistheprimarygoaloforganizationsmakingthis
transition.
BI
businessintelligence
CPG
consumerpackagedgoods
CPM
corporateperformancemanagement
ETL
extraction,transformationand
TraditionalBIplatformvendorshavetriedveryhardtomeettheneedsofthecurrentmarketby
deliveringtheirownbusinessuserdrivendatadiscoverycapabilitiesandenticingadoptionthrough
bundlingandintegrationwiththerestoftheirstack.However,theirofferingshavebeenpaleimitationsof
thesuccessfuldatadiscoveryspecialists(thegoldstandardbeingTableau)andasaresult,havehad
limitedadoptiontodate.Theirinvestmentsinnextgenerationdatadiscoverycapabilitieshavethe
potentialtodifferentiatethemandspuradoption,buttheseofferingsareworksinprogress(forexample,
SAPLumiraandIBMWatsonAnalytics).
HDFS
HadoopDistributedFileSystem
IoT
InternetofThings
KPI
keyperformanceindicator
LOB
lineofbusiness
MDX
MultidimensionalExpressions
OLAP
onlineanalyticalprocessing
SMB
smallormidsizebusiness
Also,insupportofwideruseradoption,companiesandindependentsoftwarevendorsareincreasingly
embeddingtraditionalreporting,dashboardsandinteractiveanalysisintobusinessprocessesor
applications.Theyarealsoincorporatingmoreadvancedandprescriptiveanalyticsbuiltfromstatistical
functionsandalgorithmsavailablewithintheBIplatformintoanalyticsapplications.Thiswilldeliver
insightstoabroaderrangeofanalyticsusersthatlackadvancedanalyticsskills.
AscompaniesimplementamoredecentralizedandbimodalgoverneddatadiscoveryapproachtoBI,
businessusersandanalystsarealsodemandingaccesstoselfservicecapabilitiesbeyonddatadiscovery
andinteractivevisualizationofITcurateddatasources.Thisincludesaccesstosophisticated,yet
businessuseraccessible,datapreparationtools.Businessusersarealsolookingforeasierandfasterways
todiscoverrelevantpatternsandinsightsindata.Inresponse,BIandanalyticsvendorsareintroducing
selfservicedatapreparation(alongwithanumberofstartupssuchasClearStoryData,Paxata,Trifacta
andTamr),andsmartdatadiscoveryandpatterndetectioncapabilities(alsoanareaforstartupssuchas
BeyondCoreandDataRPM)toaddresstheseemergingrequirementsandtocreatedifferentiationinthe
market.Theintentistoexpandtheuseofanalytics,particularlyinsightfromadvancedanalytics,toa
broadrangeofconsumersandnontraditionalBIusersincreasinglyonmobiledevicesanddeployedin
thecloud.
InterestincloudBIdeclinedslightlyduring2014,to42%comparedwithlastyear's45%ofcustomer
surveyrespondentsreportingtheyeitherare(28%)orareplanningtodeploy(14%)BIinsomeformof
private,publicorhybridcloud.Theinterestcontinuedtoleantowardprivatecloudandcomesprimarily
http://www.gartner.com/technology/reprints.do?id=12AELNBP&ct=150223&st=sb
loading
EVIDENCE
1Gartnerdefinestotalsoftwarerevenueasrevenue
thatisgeneratedfromappliances,newlicenses,
updates,subscriptionsandhosting,technicalsupport,
andmaintenance.Professionalservicesrevenueand
hardwarerevenuearenotincludedintotalsoftware
revenue(see"MarketShareAnalysis:Business
IntelligenceandAnalyticsSoftware,2013").
Gartner'sanalysts,theratingsandcommentaryinthis
reportarebasedonanumberofsources:customers'
perceptionsofeachvendor'sstrengthsandchallenges,
asgleanedfromtheirBIrelatedinquiriestoGartner
anonlinesurveyofvendors'customersconductedin
October2014,whichyielded2,083responsesa
questionnairecompletedbythevendorsvendors'
briefingsincludingproductdemonstrations,strategy
andoperationsanextensiveRFPquestionnaire
inquiringhoweachvendordeliversspecificfeatures
thatmakeupthe13criticalcapabilities(seeupdated
1/40
23/12/2015
fromthoselinesofbusiness(LOBs)wheredataforanalysisisalreadyinthecloud.Asdatagravityshifts
tothecloudandinterestindeployingBIinthecloudexpands,newmarketentrantssuchasSalesforce
AnalyticsCloud,cloudBIstartupsandcloudBIofferingsfromonpremisesvendorsareemergingtomeet
thisdemandandoffermoreoptionstobuyersofBIandanalyticsplatforms.WhilemostBIvendorsnow
haveacloudstrategy,manyleadersofBIandanalyticsinitiativesdonothaveastrategyforhowto
combineandintegratecloudserviceswiththeironpremisescapabilities.
Moreover,companiesareincreasinglybuildinganalyticsapplications,leveragingarangeofnew
multistructureddatasourcesthatarebothinternalandexternaltotheenterpriseandstoredinthecloud
andonpremisestoconductnewtypesofanalysis,suchaslocationanalytics,sentimentandgraph
analytics.Thedemandfornativeaccesstomultistructuredandstreamingdatacombinedwithinteractive
visualizationandexplorationcapabilitiescomesmostlyfromearlyadopters,butarebecomingincreasingly
importantplatformfeatures.
Asaresultofthemarketdynamicsdiscussedabove,forthisMagicQuadrant,GartnerdefinesBIand
analyticsasasoftwareplatformthatdelivers13criticalcapabilitiesacrossthreecategoriesenable,
produceandconsumeinsupportoffourusecasesforBIandanalytics.Thesecapabilitiessupport
buildingananalyticsportfoliothatmapstoshiftingrequirementsfromITtothebusiness.Fromdelivery
ofinsightstotheanalyticsconsumer,throughaninformationportaloftendeployedcentrallybyIT,toan
analyticsworkbenchusedbyanalystsrequiringinteractiveandsmartdataexploration(see"Howto
ArchitecttheBIandAnalyticsPlatform"),thesecapabilitiesenableBIleaderstosupportarangeof
functionsandusecasesfromsystemofrecordreportingandanalyticapplicationstodecentralizedself
servicedatadiscovery.Adatasciencelabwouldbeanadditionalcomponentofananalyticsportfolio.
Predictiveandprescriptiveanalyticsplatformcapabilitiesandvendorsarecoveredinthe"MagicQuadrant
forAdvancedAnalyticsPlatforms."
SeeNote1forhowcapabilitydefinitionsinthisyear'sMagicQuadranthavebeenmodifiedfromlastyear
toreflectourcurrentviewofthecriticalcapabilitiesforBIandanalyticsplatforms.
The13CriticalCapabilitiesandUseCases
Vendorsareassessedfortheirsupportoffourmainusecases:
1. CentralizedBIProvisioning:SupportsaworkflowfromdatatoITdeliveredandmanagedcontent.
2. DecentralizedAnalytics:Supportsaworkflowfromdatatoselfserviceanalytics.
3. GovernedDataDiscovery:Supportsaworkflowfromdatatoselfserviceanalyticstosystemsof
record,ITmanagedcontentwithgovernance,reusabilityandpromotability.
4. OEM/EmbeddedBI:SupportsaworkflowfromdatatoembeddedBIcontentinaprocessor
application.
Vendorsarealsoassessedaccordingtothefollowing13criticalcapabilities.Subcriteriaforeacharelisted
inNote2.HowwellMagicQuadrantLeaders'andChallengers'platformssupportthesecriticalcapabilities
isexploredingreaterdetailinthe"CriticalCapabilitiesforBIandAnalyticsPlatforms"(tobepublished
shortly).
BIandAnalyticsPlatformCapabilitiesfor2015
Enable
BusinessUserDataMashupandModeling:"Draganddrop,"userdrivendatacombinationof
differentsourcesandthecreationofanalyticmodelssuchasuserdefinedmeasures,sets,groups
andhierarchies.Advancedcapabilitiesincludesemanticautodiscovery,intelligentjoins,intelligent
profiling,hierarchygeneration,datalineageanddatablendingonvarieddatasources,including
multistructureddata.
InternalPlatformIntegration:Acommonlookandfeel,install,queryengine,sharedmetadata,
promotabilityacrossallplatformcomponents.
BIPlatformAdministration:Capabilitiesthatenablesecuringandadministeringusers,scaling
theplatform,optimizingperformanceandensuringhighavailabilityanddisasterrecovery.These
capabilitiesshouldbecommonacrossallplatformcomponents.
MetadataManagement:Toolsforenablinguserstoleveragethesamesystemsofrecord
semanticmodelandmetadata.Theyshouldprovidearobustandcentralizedwayforadministrators
tosearch,capture,store,reuseandpublishmetadataobjects,suchasdimensions,hierarchies,
measures,performancemetrics/KPIs,andreportlayoutobjects,parametersandsoon.
Administratorsshouldhavetheabilitytopromoteabusinessuserdefineddatamashupand
metadatatothesystemsofrecordmetadata.
CloudDeployment:Platformasaserviceandanalyticapplicationasaservicecapabilitiesfor
building,deployingandmanaginganalyticsandanalyticapplicationsinthecloud,basedondataboth
inthecloudandonpremises.
DevelopmentandIntegration:Theplatformshouldprovideasetofprogrammaticandvisual
toolsandadevelopmentworkbenchforbuildingreports,dashboards,queriesandanalysis.Itshould
enablescalableandpersonalizeddistribution,schedulingandalerts,andworkflowofBIandanalytics
contentandapplicationsviaemail,toaportalortomobiledevices.Itshouldincludetheabilityto
embedandcustomizeBIplatformcomponentsinabusinessprocess,applicationorportal.
Produce
FreeFormInteractiveExploration:Enablestheexplorationofdataviathemanipulationof
chartimages,withthecolor,brightness,size,shapeandmotionofvisualobjectsrepresenting
aspectsofthedatasetbeinganalyzed.Thisincludesanarrayofvisualizationoptionsthatgobeyond
thoseofpie,barandlinecharts,includingheatandtreemaps,geographicmaps,scatterplotsand
otherspecialpurposevisuals.Thesetoolsenableuserstoanalyzethedatabyinteractingdirectly
withavisualrepresentationofit.
AnalyticDashboardsandContent:Theabilitytocreatehighlyinteractivedashboardsand
contentwithvisualexplorationandembeddedadvancedandgeospatialanalyticstobeconsumedby
others.
ITDevelopedReportingandDashboards:Providestheabilitytocreatehighlyformatted,print
readyandinteractivereports,withorwithoutparameters.ITauthoredorcentrallyauthored
dashboardsareastyleofreportingthatgraphicallydepictsperformancemeasures.Thisincludesthe
abilitytopublishmultiobject,linkedreportsandparameterswithintuitiveandinteractivedisplays
dashboardsoftenemployvisualizationcomponentssuchasgauges,sliders,checkboxesandmaps,
toolkit)apreparedvideodemonstrationofhowwell
vendorBIplatformsaddressthe13critical
capabilitiesandbiscorecard.comresearch.
NOTE1
CHANGEINCAPABILITIESDEFINITIONS
FROMLASTYEAR'SMAGICQUADRANT
Capabilitiesdropped/changed:
MicrosoftOfficeintegrationwasdroppedasa
standalonecriticalcapability.Itisfactoredinto
subcriteriaforITDevelopedReportingand
Dashboards(Produce)
GeospatialandLocationIntelligenceisnowa
subcriteriaforAnalyticsDashboardsandContent
(Produce)
SupportforBigDataSourcesisnowincludedasa
subcriteriaofDevelopmentandIntegration
(Enable)
OLAPandAdhocQueryandReportingarenow
subcriteriaofTraditionalStylesofAnalysis
(Produce)
EmbeddedAdvancedAnalyticsisnowasubcriteria
ofAnalyticsDashboardsandContent(Produce)
EmbeddableAnalyticsisnowEmbeddedBI
(Consume)
SearchBasedDataDiscoveryisnowasubcriteria
ofFreeformDataExploration(Produce)
InteractiveVisualizationisnowsubcriteriaof
AnalyticsDashboardsandContentandFreeform
DataExploration(Produce)
Wehavecreatedtwocapabilitiesfordashboards:
AnalyticsDashboardsandContentandIT
DevelopedReportsandDashboards,to
differentiatebetweenbusinessuserdrivenand
freeforminteractivedashboardsandthosethat
areITdefined.
ReportingisnowpartofITDeveloperReportsand
Dashboards.
CapabilitiesAdded:
CloudDeployment
NOTE2
DETAILEDCAPABILITIESSUBCRITERIA
BusinessUserDataMashupandModeling:"Drag
anddrop,"userdrivendatacombinationofdifferent
sourcesandthecreationofanalyticmodels,suchas
userdefinedmeasures,sets,groupsandhierarchies.
Advancedcapabilitiesincludesemanticautodiscovery,
intelligentjoins,intelligentprofiling,hierarchy
generation,datalineageanddatablendingonvaried
datasources,includingmultistructureddata.
Businessuserdatamashupandjoins
Businessuserdefinedcalculations,grouping
Datainference
Dataprofilingandenrichment
Businessuserdatalineage
InternalPlatformIntegration:Acommonlookand
feel,install,queryengine,sharedmetadata,
promotabilityacrossallplatformcomponents.
IntegrationwithcomplementaryBIcapabilities
Abilitytopromotebusinessusergenerateddata
mashupstothesystemsofrecord
Commonsecuritymodelandadministration
applicationcomponentsacrosstheplatform
Integratedsemantic/metadatalayer
Integratedandcommonfrontendtools
BIPlatformAdministration:Capabilitiesthatenable
securingandadministeringusers,scalingtheplatform,
optimizingperformanceandensuringhighavailability
anddisasterrecovery.Thesecapabilitiesshouldbe
commonacrossallplatformcomponents.
Architecture
Security
Useradministration
Scalabilityandperformance
Highavailabilityanddisasterrecovery
MetadataManagement:Toolsforenablingusersto
leveragethesamesystemsofrecordsemanticmodel
andmetadata.Theyshouldprovidearobustand
centralizedwayforadministratorstosearch,capture,
store,reuseandpublishmetadataobjects,suchas
dimensions,hierarchies,measures,performance
metrics/keyperformanceindicators(KPIs),andreport
layoutobjects,parametersandsoon.Administrators
shouldhavetheabilitytopromoteabusinessuser
defineddatamashupandmetadatatothesystemsof
recordmetadata.
Promotability
Datamodeling
Reuse
Connectivityanddatasources
Datalineageandimpactanalysis
CloudDeployment:Platformasaserviceand
analyticapplicationasaservicecapabilitiesfor
2/40
23/12/2015
andareoftenusedtoshowtheactualvalueofthemeasurecomparedwithagoalortargetvalue.
Dashboardscanrepresentoperationalorstrategicinformation.
TraditionalStylesofAnalysis:Adhocqueryenablesuserstoasktheirownquestionsofthe
data,withoutrelyingonITtocreateareport.Inparticular,thetoolsmusthaveareusablesemantic
layertoenableuserstonavigateavailabledatasources,predefinedmetrics,hierarchiesandsoon.
Onlineanalyticalprocessing(OLAP)enablesuserstoanalyzedatawithfastqueryandcalculation
performance,enablingastyleofanalysisknownas"slicinganddicing."Usersareabletonavigate
multidimensionaldrillpaths.Theyalsohavetheabilitytowritebackvaluestoadatabasefor
planningand"whatif?"modeling.Thiscapabilitycouldspanavarietyofdataarchitectures(suchas
relational,multidimensionalorhybrid)andstoragearchitectures(suchasdiskbasedorinmemory).
Consume
Mobile:Enablesorganizationstodevelopanddelivercontenttomobiledevicesinapublishing
and/orinteractivemode,andtakesadvantageofmobiledevices'nativecapabilities,suchas
touchscreen,camera,locationawarenessandnaturallanguagequery.
CollaborationandSocialIntegration:Enablesuserstoshareanddiscussinformation,analysis,
analyticcontentanddecisionsviadiscussionthreads,chat,annotationsandstorytelling.
EmbeddedBI:Capabilitiesincludingasoftwaredeveloper'skitwithAPIsandsupportforopen
standardsforcreatingandmodifyinganalyticcontent,visualizationsandapplications,and
embeddingthemintoabusinessprocessand/oranapplicationorportal.Thesecapabilitiescanreside
outsidetheapplication,reusingtheanalyticinfrastructure,butmustbeeasilyandseamlessly
accessiblefrominsidetheapplication,withoutforcinguserstoswitchbetweensystems.The
capabilitiesforintegratingBIandanalyticswiththeapplicationarchitecturewillenableusersto
choosewhereinthebusinessprocesstheanalyticsshouldbeembedded.
MagicQuadrant
Figure1.MagicQuadrantforBusinessIntelligenceandAnalyticsPlatforms
building,deployingandmanaginganalyticsand
analyticapplicationsinthecloudbasedondatabothin
thecloudandonpremises.
Builtindatamanagementcapabilities(including
dataintegrationanddatawarehouse)
Specialpurposeconnectorstocloudbaseddata
sources
Directconnectforbothcloudandonpremisesdata
sources(hybrid)
Packagedcontent
Selfserviceadministration
Selfserviceelasticity
DevelopmentandIntegration:Theplatformshould
provideasetofprogrammaticandvisualtoolsanda
developmentworkbenchforbuildingreports,
dashboards,queriesandanalysis.Itshouldenable
scalableandpersonalizeddistribution,schedulingand
alertsandworkflowofBIandanalyticscontentand
applicationsviaemail,toaportalortomobile
devices.Itshouldincludetheabilitytoembedand
customizeBIplatformcomponentsinabusiness
process,applicationorportal.
Externalplatformintegration
Embeddable/embeddedBIandanalytics
Supportforbigdatasources(includingcloud)
Developerproductivity(APIs,SDKs,versioning,
multideveloperfeatures)
Schedulingandalerts
Workflowandevents
FreeFormInteractiveExploration:Enablesthe
explorationofdataviathemanipulationofchart
images,withthecolor,brightness,size,shapeand
motionofvisualobjectsrepresentingaspectsofthe
datasetbeinganalyzed.Thisincludesanarrayof
visualizationoptionsthatgobeyondthoseofpie,bar
andlinecharts,includingheatandtreemaps,
geographicmaps,scatterplotsandotherspecial
purposevisuals.Thesetoolsenableuserstoanalyze
thedatabyinteractingdirectlywithavisual
representationofit.
Interactivityandexploration
Userexperience
Informationvisualizations
Disconnectedexploration
Searchbaseddatadiscovery
Dataflow
Contentauthoring
Inmemoryinteractiveanalysis
AnalyticDashboards&Content:Theabilityto
createhighlyinteractivedashboardsandcontentwith
visualexplorationandembeddedadvancedand
geospatialanalyticstobeconsumedbyothers.
Informationvisualizations
Disconnectedexploration
Embeddedadvancedanalytics
Geospatialandlocationintelligence
Contentauthoring
Consumerinteractivityandexploration
ITDevelopedReportingandDashboards:Provides
theabilitytocreatehighlyformatted,printreadyand
interactivereports,withorwithoutparameters.ITor
centrallyauthoreddashboardsareastyleofreporting
thatgraphicallydepictsperformancesmeasures.
Includestheabilitytopublishmultiobject,linked
reportsandparameterswithintuitiveandinteractive
displaysdashboardsoftenemployvisualization
componentssuchasgauges,sliders,checkboxesand
maps,andareoftenusedtoshowtheactualvalueof
themeasurecomparedtoagoalortargetvalue.
Dashboardscanrepresentoperationalorstrategic
information.
Source:Gartner(February2015)
OverviewofMagicQuadrantPositioning
Thevendors'positionsinthisMagicQuadrantreflectthecurrentmarkettransition.
Theyear2014hasbeenanotheryearofchallengingexecutionforthemarketshareleadersintheBIand
analyticsmarket,juxtaposedagainststrongexecutionbythedatadiscoveryvendorsthataresatisfying
customers,meetingtheirbuyingrequirementsanddeliveringgreaterbusinessvalue.Growingbusiness
userrequirementsforeaseofuse,supportforuserstoconductcomplextypesofanalysis,andafasttime
tobusinessbenefitsarenotbeingwellmetbyvendorsthatownthelarge,ITcentricinstalledbase
marketshare.CustomersofITcentricplatformsthathaveabroadrangeofBIplatformcapabilitiesreport
usingthemnarrowly,mostoftenforproductionreporting.Ontheotherhand,businesscentricplatforms
suchasTableau,Qlikandotheremergingvendorshaveamorenarrowsetofcapabilities,butareused
morebroadlyforarangeofBIandanalyticsfunctionsincludingforreporting,forwhichtheyarenot
optimallysuited,andforexpandingusecasesprimarilybecausetheyareeasytouseanddeploy.
ThecurrentBIandanalyticsmarketsituationlookssimilartothemainframe/workstationmarketinthe
late1980s,whichhadacompleteshiftinrequirementsandbuyers.Forexample,theseshiftsdroveHPto
acompleterethinkandredesignofitscomputingplatformstrategyandarchitecture.Ultimatelythis
marketshiftinrequirementsandbuyerswipedoutDEC,sinceitwasnoteffectiveinadaptingtotheshift.
Productionreporting,distributionandprinting
Parameterizations,filters,prompts
Reportanddashboardnavigationandguided
navigation
Designenvironmentanddocumentlayout
Visualcomponents,suchasgauges,sliders,dials,
checkboxes
TraditionalStylesofAnalysis:Adhocqueryenables
userstoasktheirownquestionsofthedata,without
relyingonITtocreateareport.Inparticular,thetools
musthaveareusablesemanticlayertoenableusers
tonavigateavailabledatasources,predefinedmetrics,
hierarchiesandsoon.OLAPenablesuserstoanalyze
datawithfastqueryandcalculationperformance,
enablingastyleofanalysisknownas"slicingand
dicing."Usersareabletonavigatemultidimensional
drillpaths.Theyalsohavetheabilitytowriteback
valuestoadatabaseforplanningand"whatif?"
modeling.Thiscapabilitycouldspanavarietyofdata
architectures(suchasrelational,multidimensionalor
hybrid)andstoragearchitectures(suchasdiskbased
orinmemory).
OLAP
Adhocquery
Mobile:Enablesorganizationstodevelopanddeliver
contenttomobiledevicesinapublishingand/or
interactivemode,andtakesadvantageofmobile
3/40
23/12/2015
ThemarketshareleadersintheBIandanalyticsmarketarenowatasimilarcrossroads.
WhiledatadiscoveryplatformspredominantlycomplementITcentricsystemsofrecorddeployments,
theyarebeingusedformuchofthenewanalyticsprojectinvestments.Theresulthasbeenincreased
marginalizationoftheinstalledbasevendors,whichwithoutcompetitiveofferingshavefewer
opportunitiesforexpandedgrowth.
DisplacementoftheincumbentsbyTableau,Qlikandothersareincreasinginpockets,particularlyin
SMBs,althoughthistrendisnotyetmainstream.Gartnerinquiriesandsurveydatasuggestthat,
increasingly,companieswouldliketoexpandtheiruseof,andevenstandardizeon,datadiscovery
platformsfortheirlargerenterpriseBIdeployments,butfindthatinmanycasestheseplatformslackthe
necessaryenterprisefeaturesinrelationtogovernance,administrationandscalability(amongother
things).Thedatadiscoveryvendorscontinuetoinvestincapabilitiestoreversetheselimitations.
Ifwebegintoseelargescaledisplacementsbytheseandotherbusinessusercentricvendors,the
marketshiftwillbecomplete(see"MarketTrends:TheCollisionofDataDiscoveryandBusiness
IntelligenceWillCauseDestruction").Rightnow,themajorityofbuyersseemtobewaitingtoseeiftheir
enterprisestandardBIplatformwilldeliveronthebusinessuserorientedcapabilitiestheyprefertouseto
meetnewanalyticsrequirementsbeyondproductionreporting.Theexistenceofseparatesystemsof
recordreportingplatformsanddatadiscoveryplatformscanposechallengesfororganizationsattempting
togovern,scaleandsupportthesedifferentenvironmentsandpacelayers(see"ApplyingGartner'sPace
LayerModeltoBusinessAnalytics"),withnosinglevendorfullyaddressingboth.
Itisverylikelythat2015willbeacriticalyearinwhichdemocratizingaccesstoanalyticswillcontinueto
dominatemarketrequirementsandstresstheneedforgovernance.Nextgenerationdatadiscovery
capabilitiesthatleverageadvancedanalytics,buthideitscomplexitytosimplifybusinessuserdata
preparationandautomatepatternexploration,arelikelytobemoreimportantenablers.Theextentto
whichtheseemergingcapabilitiesandtrendsimpactbuyingin2015andbeyondwilldeterminewhich
existingandnewvendorsemergefromthismarkettransitionasmarketleaders.
Theneedforplatformstoscaleandperformforlargeramountsofdiversedatawillalsocontinueto
dominateBImarketrequirements.Atthesametime,theabilitytobridgedecentralizedbusinessuserled
analyticsdeploymentswiththosecentralizedtoservetheenterprisewillbeacrucialongoingchallengefor
ITandBIvendors.Withtheaddedcomplexitiesintroducedbynewdatasources(suchasthecloud,real
timestreamingeventsandsensors,andmultistructureddata)andnewtypesofanalysis(suchas
link/networkandsentimentanalysis,andnewalgorithmsformachinelearning),newchallengesand
opportunitieswillemergetointegrate,governandleveragethesenewsourcestobuildbusinessvalue.
LeadersofBIinitiativeswillbeunderpressuretoidentifyandoptimizetheseopportunitiesandtodeliver
resultsfasterthaneverbefore.
ThisdocumentpresentsaglobalviewofGartner'sopinionofthemainsoftwarevendorsthatshouldbe
consideredbyorganizationsseekingtouseBIandanalyticsplatformstodevelopBIapplications.Buyers
shouldevaluatevendorsinallfourquadrantsandnotassumethatonlytheLeaderscandeliver
successfulBIimplementations.Yearoveryearcomparisonsofvendors'positionsarenotparticularly
useful,giventhemarket'sdynamics(suchasemergingcompetitors,newproductroadmapsandnew
buyingcenters)also,clients'concernshavechangedsinceourlastMagicQuadrant,particularlysincewe
areinthemiddleofasignificantshiftinthismarket.Itisalsoimportanttoavoidthenaturaltendencyto
ascribeyourpersonaldefinitionsforCompletenessofVisionandAbilitytoExecutetothisMagicQuadrant.
ForthepurposesofevaluationinthisMagicQuadrant,themeasuresareveryspecificandlikelytobe
broaderthantheaxistitlesmayimplyatfirstglance.ReadersareencouragedtolookattheEvaluation
CriteriaandVendorStrengthsandCautionssectionscarefullytofullyunderstandthenuancesofvendor
placementthatmaynotbeapparentintheMagicQuadrantgraphic.ForguidanceontheMagicQuadrant
evaluationprocessandonhowtouseaMagicQuadrant,see"HowMarketsandVendorsAreEvaluatedin
GartnerMagicQuadrants."
Gartnersurveyed2,083usersofBIplatformsaspartoftheresearchforthisreport.Vendorsareassessed
onanumberofkeycustomersurveymetricsreferredtothroughoutthisreport(seeNote3forhow
thesearecalculated).Foradetailedexplanationofvendorpositioning,pleaseseetheVendorStrengths
andCautionssectionandtheQuadrantDescriptionssectioninthisdocument.
AmoredetailedassessmentofproductcapabilitiesforvendorspositionedintheLeader'sandChallenger's
quadrant(aswellasthosevendorsthatwereintheLeader'squadrantlastyear)areincludedinthe
forthcoming"CriticalCapabilitiesforBIandAnalyticsPlatforms."
VendorStrengthsandCautions
Alteryx
TheAlteryxplatformoffersasubscriptionbasedanalyticsplatformtargetedatbusinessusers.Alteryx's
toolsincludeeasytouseadvanceddatapreparationcapabilities,locationanalyticsandextensive
integrationwiththeRanalyticsecosystem.
AlteryxmaintainsitspositionintheVisionariesquadrantduetoitsabilitytosupportbusinessuserswith
anintegratedsetofintuitivetoolsfordatapreparation,embeddedadvancedanalyticsandapplication
sharingaswellasdeepgeospatialanalytics.Insteadofbeingonemorereportinganddashboardtoolin
theBIspace,thisvendortakesauniqueapproachtothemarketbroadeningtherangeofusers
capableofdevelopinganalyticprocesses.
Strengths
Selfservicedatapreparationisaplatformstrength,with54%ofAlteryxcustomersusingthe
platformforthispurpose.Itearnedthetopproductscoreforthiscapability.EmbeddedBI,including
embeddedadvancedanalytics,isanotherplatformstrength.Recognizingthebenefitsofthis
approach,customershaveawardedAlteryxthehighestscoresformarketunderstanding(easeof
use,complexityofanalysisandbreadthofuseseeNote3),withawidegaptothesecondbest
vendor.TheplatformisalsoabletointegratewithTableauandQlik,whichcomplementAlteryxby
providingtheinteractivevisualizationcapabilitiesmissinginitsownportfolio.It'sawinwin
situation,becauseAlteryxinturnfillsthegapsindatapreparationandanalyticsfeaturesforTableau
andQlik.Alteryxhasbeenabletoleveragethesepartnerships,participatinginjointeventsand
marketingactivitieswhichgreatlyappealstoitscustomers.Cloudera(forHadoop),Databricks(for
Spark)andRevolutionAnalytics(forR),recentlyacquiredbyMicrosoft,areotherexamplesofclose
partnerssupportingarangeofexpandingcapabilitiesinthebigdataanalyticsspace.Consultingand
devices'nativecapabilities,suchastouchscreen,
camera,locationawarenessandnaturallanguage
query.
Contentauthoringandinformationexploration
Informationdisplay,interactionandcontext
awareness
Multidevicesupport
Securityandadministration
Offlinemodeexploration
CollaborationandSocialIntegration:Enablesusers
toshareanddiscussinformation,analysis,analytic
contentanddecisionsviadiscussionthreads,chat,
annotationsandstorytelling.
Storytelling
Discussionthreads
Integrationwithsocialplatforms
Timelines
Sharingandrealtimecollaboration
EmbeddedBI:Capabilitiesincludingasoftware
developer'skitwithAPIsandsupportforopen
standardsforcreatingandmodifyinganalyticcontent,
visualizationsandapplications,embeddingthemintoa
businessprocess,and/oranapplicationorportal.
Thesecapabilitiescanresideoutsidetheapplication,
reusingtheanalyticinfrastructure,butmustbeeasily
andseamlesslyaccessiblefrominsidetheapplication,
withoutforcinguserstoswitchbetweensystems.The
capabilitiesforintegratingBIandanalyticswiththe
applicationarchitecturewillenableuserstochoose
whereinthebusinessprocesstheanalyticsshouldbe
embedded.
Capabilitiesforembedding(APIs,openstandards,
SDKs,componentlibraries)
Capabilitiestoconsumecommonanalytics
methods,suchasPredictiveModelMarkup
Language(PMML)andRbasedmodelsinthe
metadatalayerand/orinareportobjector
analysis
NOTE3
CUSTOMERSURVEYMETRICS
REFERENCEDINTHISREPORT
MagicQuadrantcustomersurveycompositesuccess
measuresarereferencedthroughoutthereport.
Customersurveyparticipantsscoredvendorsoneach
metriconascaleof1to7(where1to2=poor,3to
5=average,and6to7=outstanding).
Belowisareferenceforhowthesecompositemetrics
arecalculated:
CustomerExperience:Thisisacombinedscore
consistingofratingforproductquality,support,
availabilityofskills,userenablement(which
includesscoresfortraining,onlinevideos,online
communitiesanddocumentation)andmigration
difficulty.
SalesExperience:Customersratetheir
satisfactionwithpresales,contracting,pricingand
accountmanagement.
MarketUnderstanding:Thisisacomposite
measureofeaseofuseforconsumers,easeofuse
fordevelopers,easeofuseforadministrationand
deployment,complexityofanalysis(described
below)breadthofuse(thismeasurestherangeof
analyticactivitiesforwhichtheplatformisused).
Webelievethesethreemeasuresmaptocurrent
buyingrequirements.
ComplexityofAnalysis:Thisisaweighted
averagescorebasedonthepercentageof
respondentsreportinguseoftheplatformscorefor
thetypesofanalysisusersconductwiththe
platformmoreinteractiveandadvancedtypes
ofanalysisresultinahigherscorethanstaticor
parameterizedreporting.Activitiesareweightedas
follows:
Viewingstaticreports=1
Monitoringperformanceviaascorecard=1
Viewingparameterizedreports=2
Doingsimpleadhocanalysis=3
Interactiveexplorationandanalysisofdata=
4
Doingmoderatelycomplextocomplexadhoc
analysis=5
Usingpredictiveanalyticsand/ordatamining
models=5
UserEnablement:Thisisacompositescore
consistingofindividualratingsfordocumentation,
onlinetutorialsforcontentauthors,onlinetutorials
forconsumers,onlinecommunities,training,
availabilityofskillsanduserconferences.
BusinessBenefits:Thebusinessbenefitsscoreis
anaverageofscoreson11differentbenefitareas
asfollows:
Increasedrevenue
Better,fasterdecisions
Businessbenefits:customersatisfaction
ReduceITheadcount
ReduceLOBheadcount
ReduceexternalITcosts
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systemintegrationcompaniessuchasAccenture,Amdocs,BCG,DeloitteandKPMGarealsostarting
todeployAlteryxintheircustomerbases.
Alteryx'splatformearnsthethirdhighestscoreforeaseofuseforcontentcreation,butstillhasthe
greatestabilitytosolvecomplexquestions(accordingtothecustomersurveyforthisMagic
Quadrant).Easeofuseisalsoreflectedinafasterthanaveragereportdevelopmenttimeofonly
2.1daysaresultinthetopthree(forfastestreportdevelopmenttimes)inthisMagicQuadrant.
Alteryx'scustomersaregenerallyhappywiththeplatform,with60%reportingnoproblemswith
thetooland46%ofthosesurveyedreportingnolimitationstoitsexpansionintheorganization
(boththeseresultsareabovethesurveyaverage).Theplatformachievedthesecondbestscoresfor
performance,atruntime.CustomersalsorateAlteryxinthetopthreevendors(forthisMagic
Quadrant)intermsofachievingbusinessbenefits.Theseexperiencescontributedtocustomers'
positiveviewofAlteryx'sfuture.
Cautions
AlteryxisprimarilyusedindecentralizedBIdeploymentsanddoesnotsupportacentralizedBIuse
caseputtingitamongthelowestpercentageforcustomersusingtheplatforminthisway.Only
DatawatchandGoodDatacustomersreportlowerpercentagesofcentralizeddeployments.Italso
supportsthelowestnumberofusers,withonly55onaverage.ThisconfirmstheuseofAlteryxasa
pointsolutionforanalyticsatthedepartmentallevel.Itshould,therefore,bedeployedasa
complementtoothertoolswithinanorganization.
Theplatformexcelsinsomecapabilities(asidentifiedabove),buthasalsoclearlimitationsinareas
suchasreporting,dashboards,mobileBIcontentvisualizationanddeliveryingeneral,plus
metadatamanagementandBIplatformadministration.Thesegapsservetohighlightitsbestfitas
acomplementtoothertools.
Costoftheplatformisabarriertoitsadoption,with34%ofcustomersidentifyingthisasa
limitationtofurtherexpansion.Thiscouldbecomeanissueasothertoolswithbetterpricepoints
(namelyinthedatadiscoveryspace)gainmoreadvancedcapabilitiesfordatapreparationand
analyticsclosingAlteryx'swindowofopportunity.Weshould,however,recognizethatthisisa
majorimprovementoverlastyear'sresultswhen67%ofcustomersidentifiedcostasalimitation
tofurtherexpansion.
AlthoughincreasinglysupportedbythepartnernetworksofTableauandQlik,Alteryxstilllacksa
widegeographicpresenceithascoverageinNorthAmerica,alimitedpresenceinEuropeand
exploratorymovesandpartnershipsintootherregions.Thecompanyisinvestingtoovercomethis
challengeandwillcontinuetoexpanditsgeographicpresencethroughindirectchannels,buildingon
thecurrentnetworkofpartnerspresentin60countries.
Birst
BirsthasdefinedthepioneeringvisionofwhatasetofcloudBIandanalyticscapabilitiesshouldlooklike.
IthasauniquetwotierdataarchitecturecoupledwithaBIandanalyticsplatformandallowscustomers
tokeeptheirdataonpremisesiftheysochoose.
BirstisaChallengerinthisMagicQuadrant,primarilybecauseofitsproductstrategyandinnovationsand
becauseithasadapteditsstrategy,organizationandfocusasthemarketforcloudBIhasevolved.Ithas
grownthebusinessatagoodpaceinexecution/deliveryandcustomersatisfaction.
Strengths
Birst'stwotierarchitecturewhichplugsintoexistingdatawarehouses,datalakesorapplications
automatestheprocessofrefiningthedataandcreatingamoreunifiedmodel/viewofthedata,
andaddsaBIlayerforbusinessusers'analyticsneeds.Birstoffersanappliancewiththesamecode
baseasthecloudofferingforthosecustomersthatwanttotakeadvantageofitsproduct
strengthsbutpreferaprivatecloud.Unlikemostothercloudonlyplayers,withBirstacustomer's
applicationdatacanbeleftonpremisesinthe"BirstLiveAccess"mode,whileaBI/analytics
application(usingthedata)runsintheBirstcloud.Customersreportthat59%oftheirdatacomes
fromcloudsourcesthehighestofanyvendorinthisMagicQuadrant.OnlyGoodData,theother
pureplaycloudvendor,comesclosewith52%.
BirstscoreswellforacentralizedBIusecase,withcoreproductstrengthsinclouddeployment,BI
platformadministration,developmentandintegration,embeddedBI,metadatamanagement,IT
developedreportsanddashboards,andtraditionalstylesofanalysis.
Birstisratedaseasytointegrateanduse.Ashortdevelopmenttimeforfairlycomplexreportsand
analysisiscitedbycustomers.Birsthasamongthehighestintegrationscores(bothwithinand
externaltotheplatform)andalsoscoredhighoneaseandbreadthofuse.Customersreporthigh
achievementofbusinessbenefits.ManycustomersareusingBirst'spredefined,verticallyspecificBI
applications(forexample,BirstSalesAnalyticsSolutionAccelerator,BirstforInsurance,Birstfor
UsageAnalytics),whichhelpacceleratetimetovalueandbusinessbenefits.
OperationalexecutionisakeystrengthandBirsthasamongthehighestcustomerexperience(see
Note3)scoresinthisMagicQuadrant.BirstistheonlyBIvendorwithachiefcustomerofficerwho
isresponsiblefordevelopingbestpracticesandworkingwithcustomersfromtheonsetofan
engagementtoensuretheirsuccess.Everytwoweeks,Birsthosts"OfficeHours"foritscustomers
viaaWebmeetinganycustomercanjointodiscussproductusageandbestpractices.
Birsthasabroadrangeoftechnologyproviderpartnershipsandintegrationswithcompaniessuchas
SAP,Amazon,NetSuite,SalesforceandInformatica,andmorerecentlywithTableau.
Cautions
Birstscoredwelloverallinproductfunctionality,butitsmainproductlimitationsarearoundthelack
ofadoption/penetrationofitsdatadiscoveryandmobilecapabilities.Collaborationcapabilitiesare
alsoanareawhereitwillneedtoincreaseitslevelofinnovationtocompetitivelymeetbusinessuser
requirements.
SurveydataforcloudBI(forthisMagicQuadrant)showsthattheprimaryinterest(andinvestment)
isinhybridandprivatecloudofferings.Birsthasgenerallybeenviewedasmoreofapureplaypublic
cloudBI/analyticscompany,withlimitedsupportforprivateclouds,andlittleawarenessofits
applianceoffering.ItneedstorepositionitselftobeviewedasageneralpurposeBI/analytics
platformratherthanasaspecialtycloudvendor.
LargesoftwarevendorssuchasMicroStrategy,Oracle,IBM,SAPandSalesforceareenteringthe
marketwiththeirowncloudBI/analyticsservicesandcouldbringadditionalpricingandcompetitive
ReduceothernonITcosts
Expandtypesofanalysis
Makebetterinsightsavailabletomorepeople
LinkKPIstocorporateobjectives
Monetizedata
EVALUATIONCRITERIADEFINITIONS
AbilitytoExecute
Product/Service:Coregoodsandservicesofferedby
thevendorforthedefinedmarket.Thisincludes
currentproduct/servicecapabilities,quality,feature
sets,skillsandsoon,whetherofferednativelyor
throughOEMagreements/partnershipsasdefinedin
themarketdefinitionanddetailedinthesubcriteria.
OverallViability:Viabilityincludesanassessmentof
theoverallorganization'sfinancialhealth,thefinancial
andpracticalsuccessofthebusinessunit,andthe
likelihoodthattheindividualbusinessunitwillcontinue
investingintheproduct,willcontinueofferingthe
productandwilladvancethestateoftheartwithinthe
organization'sportfolioofproducts.
SalesExecution/Pricing:Thevendor'scapabilitiesin
allpresalesactivitiesandthestructurethatsupports
them.Thisincludesdealmanagement,pricingand
negotiation,presalessupport,andtheoverall
effectivenessofthesaleschannel.
MarketResponsiveness/Record:Abilitytorespond,
changedirection,beflexibleandachievecompetitive
successasopportunitiesdevelop,competitorsact,
customerneedsevolveandmarketdynamicschange.
Thiscriterionalsoconsidersthevendor'shistoryof
responsiveness.
MarketingExecution:Theclarity,quality,creativity
andefficacyofprogramsdesignedtodeliverthe
organization'smessagetoinfluencethemarket,
promotethebrandandbusiness,increaseawareness
oftheproducts,andestablishapositiveidentification
withtheproduct/brandandorganizationintheminds
ofbuyers.This"mindshare"canbedrivenbya
combinationofpublicity,promotionalinitiatives,
thoughtleadership,wordofmouthandsalesactivities.
CustomerExperience:Relationships,productsand
services/programsthatenableclientstobesuccessful
withtheproductsevaluated.Specifically,thisincludes
thewayscustomersreceivetechnicalsupportor
accountsupport.Thiscanalsoincludeancillarytools,
customersupportprograms(andthequalitythereof),
availabilityofusergroups,servicelevelagreements
andsoon.
Operations:Theabilityoftheorganizationtomeet
itsgoalsandcommitments.Factorsincludethequality
oftheorganizationalstructure,includingskills,
experiences,programs,systemsandothervehicles
thatenabletheorganizationtooperateeffectivelyand
efficientlyonanongoingbasis.
CompletenessofVision
MarketUnderstanding:Abilityofthevendorto
understandbuyers'wantsandneedsandtotranslate
thoseintoproductsandservices.Vendorsthatshow
thehighestdegreeofvisionlistentoandunderstand
buyers'wantsandneeds,andcanshapeorenhance
thosewiththeiraddedvision.
MarketingStrategy:Aclear,differentiatedsetof
messagesconsistentlycommunicatedthroughoutthe
organizationandexternalizedthroughthewebsite,
advertising,customerprogramsandpositioning
statements.
SalesStrategy:Thestrategyforsellingproductsthat
usestheappropriatenetworkofdirectandindirect
sales,marketing,service,andcommunication
affiliatesthatextendthescopeanddepthofmarket
reach,skills,expertise,technologies,servicesandthe
customerbase.
Offering(Product)Strategy:Thevendor'sapproach
toproductdevelopmentanddeliverythatemphasizes
differentiation,functionality,methodologyandfeature
setsastheymaptocurrentandfuturerequirements.
BusinessModel:Thesoundnessandlogicofthe
vendor'sunderlyingbusinessproposition.
Vertical/IndustryStrategy:Thevendor'sstrategy
todirectresources,skillsandofferingstomeetthe
specificneedsofindividualmarketsegments,including
verticalmarkets.
Innovation:Direct,related,complementaryand
synergisticlayoutsofresources,expertiseorcapital
forinvestment,consolidation,defensiveorpre
emptivepurposes.
GeographicStrategy:Thevendor'sstrategytodirect
resources,skillsandofferingstomeetthespecific
needsofgeographiesoutsidethe"home"ornative
geography,eitherdirectlyorthroughpartners,
channelsandsubsidiariesasappropriateforthat
geographyandmarket.
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pressurestopureplayssuchasBirst.
Birstisnottheincumbentplatforminmostofitscustomers'companies.Mostlargeorganizations
haveextensiveinvestmentsinBI/analyticsinfrastructureandtools.Birstisstillmostoftendeployed
departmentally,andmustsuccessfullypositionitselfasacomplementtotheenterprisestandard.
BirstisprimarilyfocusedonNorthAmericaandNorthernEurope,buthasexpansionplans
includingecosystempartnersfortheinternationalmarket.However,theseplansarecurrentlya
strategic"workinprogress"comparedwiththeLeadersinthisMagicQuadrant.
BoardInternational
Boarddeliversasingle,integratedplatform,whichprovidesprogrammingfreeBI,analyticsandcorporate
performancemanagement(CPM)capabilities.Thefocusistodeliveracentral,unifiedandconsistent
informationplatformasabasisforBIandperformancemanagementapplications.EuropeisBoard'smain
marketandithassubsidiariesinEurope,NorthAmericaandAsia/Pacific,andsupportsclientsinSouth
Americathoughpartners.
BoardispositionedasaNichePlayerinthisMagicQuadrant.(ItisalsopartoftheMagicQuadrantforCPM
suites,whereitwaspositionedasaVisionaryplayerin2014).ItservesthesubmarketforunifiedBIand
CPMplatforms,whicharecentralizedandmostlyITdrivendeployments.Boardiswellpositionedinthis
submarketandhasachievedstronggrowthforseveralconsecutiveyears.
Strengths
ThepredominantreasonsforselectingBoardareinlinewiththeoverallsurveyresultswithrespect
tothetopselectioncriteria:31%ofsurveyrespondentsselectedeaseofusefordevelopersand
easeofuseforendusersasimportantselectioncriteria,followedby19%ofrespondentsselecting
functionalityasanimportantcriterion.
Boardachievedaboveaveragescoresacrossthethreecriteriaforeaseofuseforcontent
creation,forendusersandforadministrationandimplementation.Boardisalsointhetopquartile
forshortestreportdevelopmenttimes.SurveyrespondentsalsorateBoardasaboveaveragefor
achievementofbusinessbenefits.
Board'scustomersshowaveryhighlevelofloyaltyanditachievedthehighestscoreoverall,with
98%ofcustomersindicatingthattheyhavenoplanstodiscontinuetherelationship.Thisisfurther
supportedbyabout90%oftherespondentsreportingthattheyeitherhaveapositiveviewof
Board'sfutureortheirviewhaschangedtoapositiveoutlookduringthepastyear.
Boardhascontinuedtoinvestinnewplatformcapabilitiestoimproveperformance,advanced
analyticsandmobile.ThenewlyintroducedHybridBitwiseMemoryPattern(HBMP)willfurther
improvetheperformanceoftheplatformandenableahybridinmemoryarchitecturefor
performanceoptimization.Boardhasalsostartedtodeliverpredictiveanalyticsthroughits
proprietaryBoardEnterpriseAnalyticsModeling(BEAM)forstatisticalforecastingandotherstatistical
functions.Currently,BoarddoesnotsupportR,butitdoeshavenativemobilesupportforiPad,
AndroidandMicrosofttablets.
Board'sproduct"sweetspot"isinitsintegratedCPMcapabilities.ThecombinationofBIandCPM
capabilitiesisBoard'skeydifferentiator.ItalsoscoredwellonITdevelopedreportsanddashboards,
metadatamanagementandfreeformexploration,aswellasontraditionalstylesofanalysis.
Cautions
Boardachievedscoresthatwereslightlybelowaverageinallthreesupportrelatedaspects(thatis,
supporttimetoresolution,supportresponseandsupportlevelofexpertise).Respondentsrated
productqualitywithascoreclosetotheoverallaverage,whichmightberelatedtothemigration
scoreof"moredifficultthanaverage."Nexttocost,supportqualitywasoftenmentionedbysurvey
respondentsasalimitation.Prospectivecustomersshouldpayattentiontothisduringaproofof
concept,inparticularoutsideBoard'scoremarketinEurope.
Comparedwithlastyear,theaveragesizeofBoarddeploymentsgrewsignificantlyinbothdata
volumeaccessedandnumberofendusers.Despitethis,Boardisstillinthelowestquartileforboth
deploymentsizeanddatavolumewith348endusers,onaverage,and1.4TBofdata.Prospective
andexistingcustomerswiththeintentiontoimplementlargedeploymentsshouldperform
scalabilitytestsandcheckBoard'sreferencestoensureBoardcanhandletheirspecific
requirements.
BoardispredominantlyusedforcentralizedBIusecasesandonpremisesdeploymentsinsmaller
companies,andfordepartmentaldeployments.Boardachievedthesecondhighestresponse
percentagewithrespecttoacentralizedBIplatformusecase.Itscoredthesecondlowestin
enablinguserstoconductcomplextypesofanalysis(seeNote3)indicatingarathernarrow
utilizationofanalyticcapabilities,withafocusonsystemsofrecordreporting.Consequently,Board
achievedanoverallmarketunderstandingscorethatwasslightlybelowaverage.
Datawatch
Datawatchoffersaninteractivedatadiscoveryplatform(desktopandserver)specializinginvisually
analyzingstreamingandmultistructureddata.Itisbasedonacombinationoftechnologies:Monarch,a
matureproductforstructuringdatafromPDFsandsemistructuredandunstructuredsourcesthatwas
primarilyusedbycustomerstomigrate,orotherwiseleverage,datainlegacyreportsandPanopticon
(acquired2013),avisualbaseddatadiscoveryplatformwellsuitedforrealtimedashboardsforanalyzing
streamingtimeseriesdatainadditiontohistoricaldata.
DatawatchenteredthisMagicQuadrantforthefirsttimethisyear,intheNichePlayersquadrant.Strong
scoresforcustomerexperienceandadifferentiatedproductandvisionfordatadiscoveryonrealtimeand
multistructureddatahavecontributedtoitsposition.
Strengths
Datawatchoffersinteractivedatadiscoverythatisdifferentiatedbyitssupportforanalyzingreal
timestreamingandtimeseriesdatacomingfrommessagingmiddleware,streaminginfrastructure
includingAmazonKinesis,andcomplexeventprocessing(CEP)enginesincludingTibcoStreamBase,
OneTick,OneTickCEP,ThomsonReutersVelocityAnalyticsandSAPSybaseESP.Aninmemory,
OLAPbasedStreamCubeisassociatedwitheachgraphicaldisplayobject.Thesystemprocessesnew
dataasitarrives,selectsthesubsetofimportantdata,recalculatestherelevantsectionsofthe
modelandrefreshestheassociatedpartsofthedisplayimmediately.Inparticular,theabilityto
comparerealtimedatawithhistoricaldataisadifferentiatorfromtheotherdatadiscovery
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specialistsincludingTibcoSpotfire,whichhasalevelofintegrationwithTibcoStreamBase.
Customersreportusingtheplatformformorecomplextypesofanalysisthanwithmostother
vendorsinthisMagicQuadrant.Advancedgeospatialandlocationintelligencecapabilitiesinpart
contributetousersperformingadvancedtypesofanalysis,particularlyforrealtimegeospatial
analysis.Customersreportamongthemostnarrowuseofplatformfunctionality,withafocuson
interactiveanalysis.Datawatchregisteredthehighestpercentageofcustomersusingitsplatformfor
interactiveanalysis.Customersalsohaveanaboveaverageperceptionoftheiroverallcustomer
experience(seeNote3),particularlyintheareasofsupportandproductquality.
UnlikeboththedatadiscoveryspecialistsandthedatadiscoverycapabilitiesofITcentricvendors,
Datawatch'sselfservicedatapreparationcapabilities,whichleverageitsMonarchtechnology,can
accessandstructuresemistructuredandunstructureddatasuchasJavaScriptObjectNotation
(JSON),PDFandHTMLasadatasourceforanalysis,inadditiontotraditionalandmanybigdata
sources.Schedulingandalertingcapabilitiesarealsomoreextensivethanthoseavailablefor
Tableau,butrequireadegreeofscripting.
Alargepercentageofcustomersusetheproduct'ssoftwaredevelopmentkit(SDK)forembedding
workbooksinotherapplicationsDatawatchcustomersreportthehighestincidence,at50%,of
usingtheproducteitherasanOEMorforembeddedBI(versusanaverageof27%forthisMagic
Quadrant).MostoftheremainingcustomersuseDatawatchinadecentralizeddeployment.
Asapubliccompany,Datawatchhasmorereadyaccesstofundingthanatypicalstartup,albeit
coupledwiththelessforgivingpressuretomeetWallStreet'sexpectations.Datawatchalsohasa
seasonedmanagementteam(ofexCognosandTM1executives),whohavethusfarpositively
steereditsplatformintegrationandgotomarketstrategytowarddifferentiationinagrowingarea
ofthemarket.Datawatchhasalargeinstalledbaseinthefinancialservicesmarketandis
expandingintootherverticals.Itisparticularlywellpositionedfortheemergingrequirements
aroundstreamingdatafortheInternetofThings(IoT).
Cautions
Datawatchhaslimitedawarenessinanincreasinglycrowdedmarketandhashaddifficultyin
differentiatingtheplatformagainstotherdatadiscoveryplatforms,outsideofitscorestreamingdata
usecases.Moreover,Datawatchisintheprocessofbuildingitssalesforce,partnerprogramand
geographicpresence,butthesegotomarketprogramsaremorelimitedthanthoseofitsdata
discoverycompetitors.Enhancementstotheproductandproductroadmapsinceacquisition,plus
growingdemandaroundrequirementsfortheIoT,shouldimproveDatawatch'scompetitiveposition
withabroaderrangeofbuyers.However,customersreportabelowaveragesalesexperiencewith
Datawatch.GartnerinquiriesalsosuggestalevelofdissatisfactioninthelegacyMonarchinstalled
baseasDatawatchtransitionsittothenewintegratedplatform.
Datawatchisprimarilyuseddepartmentally,asadesktopproduct,withamongthesmallestaverage
deploymentsizeintermsofnumberofusersofanyvendorinthisMagicQuadrant.Whileaserver
versionisavailableforbroaderdeployment,theplatform'senterprisefeaturesareaworkin
progress,particularlyinareassuchascentralizedBIadministrationandusermonitoringcapabilities,
security,versioning,datalineageandimpactanalysis,andmetadatamanagement.
CustomersrateDatawatchaslessintuitivethanotherdatadiscoveryspecialists,althoughthe
platformsupportsafullrangeofinteractivityfeaturesandanalystorienteddataexploration
capabilities.Moreover,unliketheotherspecialistdatadiscoverytoolsthatareprimarilychosenfor
easeofuse,theprimaryreasoncustomerschooseDatawatchisforitsfunctionalityanddataaccess
andintegration.
Datawatchisnotyetcloudready.Userscanconnecttocloudandbigdatasources,suchasAmazon
Kinesis,AmazonRedshift,CloudantandMongoDB,buttherearelimitedcapabilitiesfordeployingin
thecloud.Thisisontheroadmap,however.
Datawatchhasasmallerpercentageofusersdeployingtheproductonmobiledevicesthanmost
othervendorsintheMagicQuadrant.ThemobilecapabilitiessupportHTML5interactivityonlyno
nativeapplicationsanddonotsupportcontentauthoringorofflineanalysis.Moreover,Datawatch
islimitedinitssupportforITdevelopedreportsanddashboardsandtraditionalstylesofanalysis.
GoodData
GoodDataisacloudBIandanalyticsspecialist,providingacomprehensivemultitenant,cloudonly
platformthatincludesdataintegration,afullymanageddatawarehouserepository,frontendBItools
andpackagedapplications.Itscustomerscanalsoexpectabroadrangeofdataconnectorsnamely,to
cloudbaseddatasourcessuchassocialmediaandavendorabletoworkdirectlywithbusinessusers
andsupportthefullBIenvironmentwithoutmuchinvolvementfrominternalITteams.
GoodDatahasastrongpositionintheNichePlayersquadrantbecauseitwasearlytothecloudBImarket
andhasgainedmarkettractioninthedeploymentofembeddedanddigitalmarketingusecasesaswellas
theintegrationofsocialmediadatasources.
Strengths
GoodDataofferscustomersanendtoendbusinessanalyticsplatformasaservicesolutionfordata
integration,datawarehousingandBI,withaboveaveragescoresforbreadthofuse.Byspecializing
inacloudonlysolution,GoodDataisabletofocusitseffortsonthedeliveryandsupportofatightly
integratedofferingtosupportrapidtimetodeployment.Itreceiveshighcustomerscoresforits
cohesivearchitecture,supporttimetoresolutionofproblemsandsupportexpertise.
Theplatform'sstrengthsincludeclouddeployment,BIplatformadministration,embeddedBI,and
developmentandintegrationcapabilities.ItreceivesamongthetopscoresintheMagicQuadrant
surveyfortheOEM/embeddedusecase.GoodDataalsohasthehighestpercentageofcustomers
(manyofwhomarealsocloudbased),ofanyvendorinthisMagicQuadrant,thatareembeddingits
solution.
Customerspraisethesoftwarequality,withascoreinthetopthreeforthisMagicQuadrant.
Furthermore,althoughGoodDataintroducesnewfunctionalityquarterly,customerscancounton
aneasymigrationprocessesaswewouldexpectfromacloudbasedsolutionwherethevendor
managesthefullplatform.
GoodData'saveragereportdevelopmenttimeis3.1days,fasterthantheaverageof4.0daysfor
thevendorsinthisMagicQuadrant.Theproductisalsoeasiertousethantheaverage,withauser
interfaceexperiencemostlyintendedforbusinessusers.
GoodDataisaleaderintheuseofsocialmediadatasources,with22%ofcustomersusingitfor
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thatpurpose.Moreover,51%ofcustomersreporttheuseofcloudbaseddatasources(thesecond
bestresultforthisMagicQuadrant),wellaheadofthethirdvendorat31%.Thisisnotsurprising
sincecustomerstendtobemoreopentocloudBIplatformswhenmostoftheirdataresidesinthe
cloud.GoodDataoffersacceleratorsolutionsforsocialandotherclouddatathatshouldappealto
marketingandsalesdepartments.ITteamslackingknowledgeinthearea,canalsoleverage
GoodDataasapointsolutionforsocialmediaanalysis,complementingexistingBItoolsfor
traditionalbusinessreporting.
Cautions
GoodDataearnedbelowaverageproductscoresforadecentralizedBIusecaseandislesswell
suitedforanalyticdashboards,businessuserdatamashups,collaborationandfreeforminteractive
explorationthanmanyothervendorsinthisMagicQuadrant.Consistentwiththatassessment,
customersrateGoodDatainthebottomfivevendorsforsupportforcomplextypesofanalysis(see
Note3)whichisnotsurprising,becauseitonlyrecentlyaddedadatadiscoveryoffering.We
wouldexpecttheseresultstoimproveascustomersstartusingitsnewcomponentsAnalytical
DesignerandDataExploreraspartoftheirdatadiscoveryoffering.
Approximately62%ofcustomerresponsesreportedsometypeofproblemwiththesoftware
(versus49%onaverage),with20%ofcustomerscitingabsentorweakfunctionalityasaproblem
withthesoftwarealmosttwicethesurveyaverage.Again,thenewdatadiscoveryofferingcould
helpmitigatethisissue.
Despitehavingascalablearchitectureandbeingcapableofhandlingthedataofmanycustomersin
itscloudenvironment,GoodDatacustomersreporthavingdeploymentswithrelativelysmall
numbersofusersanddatavolumes.Itshowsabelowaveragenumberof611usersandthe
smallestaveragedatavolumesizewithjust308GBpercustomer.Prospectivecustomerswithlarge
deploymentambitionsshoulduseaproofofconcepttoensurethatGoodData'splatformisableto
handletheirrequirements.
IBM
IBMoffersabroadrangeofenterprisegradeBI,performancemanagementandadvancedanalytics
platformcapabilities,complementedbyadeepservicesorganizationthatisreadytoimplementthemin
solutionsforanydomain,industryorgeography.IBMCognosisanintegratedBIplatformwithcapabilities
forWebbasedadhocquery,reportanddashboardauthoringandconsumption,OLAP,scorecarding,
productionreporting,scheduling,alerting,datadiscoveryandmobile.
IBMhasdemonstratedinnovationandhasacompellingvisionforthefuturewithWatsonAnalytics,its
nextgenerationdatadiscoverycapability,buthasfacedchallengesinthecoreBIbusinesstodelivera
positivecustomerexperienceandmeetimportantbusinessusercentricmarketrequirements.High
marksforsalesstrategyandindustryandgeographicreachalsobolsterIBM'spositiononthisMagic
Quadrant.In2015,IBMmusttranslateitsvisionintomarketmomentumandimproveitscustomer
experiencetoretainitspositionintheLeadersquadrant.
Strengths
AproductstrategyspanningBI,performancemanagementandadvancedanalyticsandinnovation
aroundsmartdatadiscoveryinIBMWatsonAnalytics(madegenerallyavailableinDecember2014),
contributedtoIBM'sstrongpositionforCompletenessofVision.IBMhopesWatsonAnalyticshasthe
potentialtogivebusinessusersaccesstoanewuserexperiencefordatadiscovery,featuringan
integratedanalyticworkflowthatincludesselfservicedatapreparation,naturallanguagequery
generationandexploration,andautomaticpatterndetectionandpredictiontoallowbusiness
analystsandcitizendatascientiststofindvaluableinsightsindatawithoutadvancedskills.
IBMearnedastrongoverallproductscore.Enterprisefeaturessupportingcentralizeddeployments
suchasBIplatformadministration,ITdevelopedreportsanddashboards,metadatamanagement
andtraditionalstylesofanalysisinadditiontocollaboration(throughintegrationofIBM
ConnectionswithIBMCognos10),areplatformstrengths.
IBMCognosiswellsuitedtolargedeploymentscenteredonglobalproductionreportingthatare
centrallymanagedbyIT.IBMisrankedinthetopfour(inpercentage)bycustomersreportingusing
theplatformforcentralizedBIdeployments.Itwasrankedinthetopfiveintermsoftheextentof
globaldeploymentandaveragedeploymentsize(at2,690usersversustheaverageof1,554for
thisMagicQuadrant)withaboveaveragedatasizes.Morethan77%ofIBM'scustomersconsiderit
tobetheirBIstandard,whichranksitthirdhighest.Moreover,enterprisefeaturesforBIplatform
administration,metadata,BIplatformintegration,ITdevelopedreportsanddashboards,
developmentandintegrationandtraditionalstylesofBI(adhocreportingandOLAP)areproduct
strengths.
IBMhastakenapositivesteptowardimprovingitssalesrelationshipwithcustomers.Pricing
introducedinJuly2014hasbeensimplifiedintofewerroles,whichhasresultedinmanyusers
gettingaccesstomorefunctionalityintheCognosplatformthroughexistingcontracts.
Cautions
WhileIBMCognosisembeddedandsoldinover130IBMapplications,duringthepastyearGartner
hasseenfewernewgreenfieldIBMCognospurchasesrather,itsgrowthhascomemostlyfrom
upgradesandauditswithmuchofthenewbusinessuserdrivenanalyticsprojectsinitsinstalled
basegoingtoTableauorQlik.ExecutionisslightlybetterthanSAPandOracle,butdespiteabroad
productportfolioIBMCognosBIisstillusedprimarilyforsystemsofrecordreportingandcustomers
reportachievinglowerbusinessvaluethanmostothervendorsinthisMagicQuadrant.Narrowuse,
despitebroadfunctionality,isachallengefacedbymostoftheITcentricplatformsinthisMagic
Quadrant.
WhileIBM'svisionisstrong,itscurrentexecutionisnot.SincetheattempttopositionitsCognos
Insightplanningclientforthedatadiscoverymarketmetwithlimitedmarketadoption,IBMis
pursuinganewstrategyaroundIBMWatsonAnalyticstomeetemergingbusinessuser
requirements.Customerscoresformarketunderstanding(seeNote3),whichincludeeaseofuse
(forconsumers,authorsandadministrators),supportforarangeofcomplextypesofanalysis,and
breadthofuseacrossanalyticscapabilities,continuetoberatedinthebottomquartileofthe
vendorsinthisMagicQuadrant.Moreover,IBM'scustomersplacedIBMinthebottomquartilefor
achievementofbusinessbenefitsfromitsBIdeploymentssimilartomostotherITcentric
vendors.IBMisinvestingaggressivelyinIBMWatsonAnalytics,hopingtoreversethiscritical
customerperception.
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CustomerscontinuetoranktheIBMsalesexperienceasnearthebottom.Whilethenewpricing
modelisapositivestep,anecdotally,GartnerinquiriessuggestthatIBMcustomersarenothappy
withtheirsalesrelationship.Contractnegotiationsareoftenprotractedandperceivedasinflexible,
andauditingisafrequentsourceofcustomercomplaintanddissatisfactionwithIBM.Moreover,
customersexpressconcernsaroundthetimeandeffortneededtomanageIBM'ssubcapacity
monitoringforProcessorValueUnit(PVU)pricinginasharedvirtualenvironment.Thishasbeen
morechallengingbecauseIBMCognosdoesnothavebuiltinlicensemonitoringcapabilities.IBMis
takingstepstoaddressthiswithenhancementsinthelatestCognosBIreleasetohelpcustomers
monitortheirenvironmentsforcompliance.
Customerexperience(seeNote3),whichisacombinationofratingsforproductsupport,product
quality,migration/upgradedifficulty,userenablementandavailabilityofskills,isratedbyIBMs'
customersasanongoingsourceofdissatisfaction.Thisisanimportantelementinacustomer's
overallviewoftheirBIvendor.
IBM'sstatedintentionistoskipagenerationofdatadiscoverytoolsandmoveinto"smart
discovery,"butitcouldtakesometimefortheproducttomatureandforcustomerstorealizeitsfull
potential.IBMhasbeenlessaggressivethansomeofitscompetitorsinpursuingacloudstrategy.
IBM'sfirstpubliccloudBIoffering,IBMWatsonAnalytics,formsthecornerstoneofitsnascentcloud
BIstrategy.IBMCognosBIwillbeavailablein1Q15ontheIBMSoftLayercloud.
InformationBuilders
InformationBuildersisaleaderinthemarketforBIandanalyticsplatforms.Itsellsmultiplecomponents
ofitsintegratedWebFOCUSBIandanalyticsplatform(AppStudio,InfoDiscovery,InfoAssist,BIPortal,
Server,ActiveTechnologies,Magnify,MobileFaves,PerformanceManagementFrameworkandRStat).In
additiontothetraditionalreportsanddashboardsforseniormanagement,WebFOCUSisfrequentlyused
byITdeveloperstocreateanalyticapplicationsforoperationalworkersandinformationconsumers
insideandoutsidethefirewall.
InformationBuilder'spositionasaLeaderinthisMagicQuadrantisdrivenbyitspositivetrackrecordin
creatingpervasiveBIsolutionsforahighvolumeofmainstreamusers,particularlyincustomerfacing
scenarios.ItsWebFOCUSplatformiswellarchitectedandoffersabroadarrayoffunctionalityhowever,
itsexecutionishamperedbyperpetuallymodestgrowthandcustomeradoption.Afteraslowstart,
InformationBuildersmadesignificantprogressintheselfservice/datadiscoveryareawiththereleaseof
InfoDiscoveryhowever,Gartnerneedstoseehowwellthisproductisadoptedduring2015.Information
Builders'lowerthanexpectedcustomerexperiencescores(seeNote3)fromthecustomerreference
surveypreventitfromrisinghigherintheLeadersquadrant.
Strengths
InformationBuildersclearlydifferentiatesitselfintheareaofpervasiveness.Asignificantpercentage
ofitsclientsdisseminateinformationanddecisionsupporttothousandsofoperationalworkers.
InformationBuilders'referencecustomersreportedalmostdoubletheaverage(forthisMagic
Quadrant)forsizeofdeploymentintermsofnumbersofusers.
InformationBuildersearnedhighproductscoresforcentralizedandembeddedBIusecases,where
itsBIplatformadministration,developmentandintegration,ITdevelopedreportsanddashboards,
metadatamanagementandmobileareplatformstrengths.
BreadthoffunctionalityisanotherkeystrengthofInformationBuilders.WhileWebFOCUSis
primarilyknownforitsstronginteractivitythroughparameterizedreporting,duringthepastfew
yearsInformationBuildershasmodernizedWebFOCUSwithanarrayoftechnologies,includingad
hocanalysis(ActiveReports),search(Magnify),Mobile(Faves),advancedanalytics(RStat)and
locationintelligence.InformationBuildersalsooffersanumberofverticalapplicationsbasedonthe
platformforindustriessuchaslawenforcement,financialservices,highereducationandhealthcare.
InformationBuildersdoeshaveanenthusiasticinstalledbase,evidencedbythefactthevendorwas
abletoprovidemorethantwiceasmanycustomerreferencesasanyothervendorsurveyed.
DevelopersareattractedtoWebFOCUSanditsabilitytoaccessdisparatedataandapplications
sourcestocreatenotjustreportsanddashboards,buttobuildinformationapplicationswiththe
commensuratesecurityandwritebackfunctionality.
Cautions
InformationBuilderswasslowtopromote,andbenefitfrom,thetrendtowardselfserviceanddata
discovery.InfoDiscovery,releasedin2H14,isasolidfirstofferingandleveragesthevendor'snative
integrationcapabilitiesforitsdatamashupandmodelingcapability.Moreover,itsvisionfora
governeddatadiscoveryarchitecture,exemplifiedbyits"VisualizeResponsibly"campaign,isasound
strategyandtiesinnicelytothetightlymanagedmetadatalayerofWebFOCUS.However,weneed
toseemoreadoptionofInfoDiscoverytoconsiderInformationBuildersatruedatadiscovery
vendor.InformationBuildersisratedweakerinbusinessuserorienteddatadiscovery,analytics
dashboards,freeformdataexploration,collaboration,clouddeploymentaswellasfortraditional
stylesofanalysis(specificallyOLAP).ThisisconsistentwithInformationBuilders'primaryuseforIT
centralizeddeploymentsaswellasthefactthatInformationBuilders'datadiscoveryofferingis
newlyreleasedwithlimitedadoptiontodate.
Overall,InformationBuilders'customerexperiencescoresarenotasstrongaswewouldexpect
comparedwithlastyearandgivenitshightouchmodelandcloserelationshipwithcustomers,the
enthusiasmatitsuserconferenceandthewillingnessofthevendortosupportcustomizations.In
particular,customersareconcernedwiththeavailabilityofskillsandtheirmoredifficultthan
averagemigrationexperience.Themigrationratingsmakesenseasmostofthereferenceshadjust
completedupgradingtoRelease8,whichwasamajorupgradeinarchitecture,securityandthe
frontend.FutureupgradestoWebFOCUSarelikelytobelessdifficult.Moreover,givenitsfocuson
customerfacingapplications,wewouldhaveexpectedmuchhigherscoresforachievementof
businessvalue.Forexample,itranksasbelowaverageonthecustomerreferencescoresfor
compositebusinessbenefitsachievedwiththeplatform.Customerreferenceswhoidentified
themselvesasprimarilybusinessusersdidscoreInformationBuilderssignificantlyhigheron
businessbenefitquestionsthanthereferencesprimarilyfromIThowever,theformerwerea
minorityofthevendor'sreferences.
InformationBuildershasbeenunabletoturnarobustproductplatformandgenerallypositivesales
experienceintoaboveaveragemarketgrowth.Thevendorperpetuallyshowsmodestcustomer
adoption,makingitunabletocaptureadominantshareofthemarket.InformationBuildershas
bolstereditsindirectchannelsandimproveditsglobalpresenceasakeygrowthenabler.Thisisa
delicatebalance,however,becauseindirectsaleschannelsandgeographicbreadthwillmakeit
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difficultforthevendortoexecuteonitshightouchmodelbasedonawillingnesstocustomize
solutionstomeetclientrequirements.
LogiAnalytics
LogiAnalytics'BIplatformiscomposedoftwodistinctproducts,LogiInfoandLogiVision.LogiInfo
deliversawiderangeoffunctionalitytypicallyusedbyITdeveloperstodeliveranalyticcontentsuchas
reportsanddashboardstoendusers.LogiInfoisalsousedextensivelybyorganizationsinanOEM
capacitytoembedanalyticcontentinwebsitesandapplications,andbyenduserorganizationstoextend
BIaccessexternallytocustomers,partnersandsuppliers.LogiVisionisarelativelynewdatadiscovery
tool,launchedinJanuary2014,andoffersbusinessusersandanalyststheabilitytoprepareandanalyze
dataandsharefindingsusingLogi'sdifferentiatedcollaborationcapabilities.Integrationbetweenthetwo
productsisa"workinprogress,"butthereisaclearroadmaptoimproveinteroperabilitybetweenLogi
InfoandLogiVisionthroughthedevelopmentofacommonunderlyingdatahubandnewapplication
servicesduring2015.
WiththeintroductionofLogiVision,toaddressbusinessusers'buyingrequirementsfordatadiscovery,
coupledwithaproductroadmapaimedataddressinganalyticsgovernanceconcerns,Logiisagain
positionedasaChallenger.Inadditiontocreatingtheframeworkneededtooffergoverneddatadiscovery
capabilitiesthroughtheplatform,Logihasintroducedinnovativesocialcollaborationandcrowdsourcing
functionalityintotheLogiVisionproduct,whichcontributedtoitsimprovedproductvisionratingthis
year.
Strengths
Throughitstwoprimaryproducts,LogiInfoandLogiVision,Logideliversawiderangeofanalytic
capabilitiesatapricepointthatattractscustomerstotheplatformandoffersanalternativeto
supportingseveralBIandanalytictoolstosupportdifferentusersandusecases.Morethan30%of
referencescitedlowlicensecost,orimplementationcostandeffort,asthetopreasonsforselecting
LogiitrankedinthetopquartileinsalesexperienceofallvendorsinthisMagicQuadrant.
LogiAnalyticsscoreswellinproductfeaturesthatsupportcentralizedandembeddedusecases
specifically,developmentandintegration,embeddedBI,ITdevelopedreportsanddashboards,and
traditionalstylesofanalysis.Theplatformisalsoratedhighlyforcollaborationandanalytic
dashboards,indicatinggoodpotentialforLogiVisioninmeetingbusinessuserrequirements.
Customerexperience(seeNote3)isaclearfocusandstrengthforLogi.Itwasratedthirdhighest
(ofallthevendorsinthisMagicQuadrant)forcustomerexperiencecustomersrateditfourth
overallforsupportandfifthoverallforproductquality(twokeymetricsforcustomerexperience).
Logi'shighcustomerexperiencescorewasalsodrivenbyastronguserenablementratingandby
receivingthelowestoverallmigrationdifficultyrating.
Logiiswidelyusedbyindependentsoftwarevendorsandenduserorganizationswholeveragethe
platform'sabilitytoembedcontentinwebsitesandapplicationsandtoextendthereachand
accessibilityofBIandanalyticstoabroadrangeofusers.Morethan50%ofreferencesreportusing
Logi'splatforminanOEM/embeddedusecase,rankingitthirdhighest.
Logihas,at28%,thefifthhighestpercentageofreferencesactivelyusingmobilityforBI,whichis
significantlyhigherthantheaverageof19%.Anadditional30%ofLogi'scustomerscitedtheir
intentiontodeploymobileBIwithinthenext12months,whichvalidatesLogi'sinvestmentin
mobilecapabilitieswithintheplatform.
Cautions
Logiiscurrentlybeingusedprimarilytosupportrelativelysimpleanalyticusecasessuchas
reporting,dashboardsandbasicadhocanalysis,basedonthefourthlowestratingforcomplextypes
ofanalysis.MostcustomersarecurrentlyusingLogiInfo,whichsupportsthesetypesofusecases
adoptionofLogiVision,whichisusedformorecomplextypesofanalysis,doesnotyethavethe
sameleveloftractionandadoptioninLogi'scustomerbaseresultinginthelowscoreandranking
forcomplexityofanalysis(whichmeasureshowtheplatformisusedwithinorganizationssee
Note3).
Relatedtothefirstcautionnoted,Logiisusedbyorganizationsprimarilyinsupportofcentralized/IT
deliveredBIandOEM/embeddedusecasesandisamongthelowestofallthevendorsinthisMagic
Quadrantforuseindecentralizedandgoverneddatadiscoveryusecases.Thisislikelytochangeas
LogiVisionmaturesasadatadiscoveryproductandisintegratedwiththeoverallplatform.
TheaveragedeploymentsizeanddatavolumeswithinorganizationsthathavedeployedLogiare
bothbelowtheaverageforthisMagicQuadrant.AveragedatavolumeforaLogideploymentis
7.9GB,comparedwithanoverallaverageof14.2GBtheaveragedeploymentsizeforLogiis509
users,comparedwithanoverallaverageof1,554.Althoughitsaveragedeploymentsizewasbelow
thesurveyaverage,itshouldbenotedthatdeploymentsatreferenceorganizationsrangedfromas
fewasthreeuserstoover5,000.WhileLogidoeshavelargecustomers,andistheenterprise
standardinalmost70%ofsurveyreferenceorganizations,scalabilityshouldbeevaluatedforlarger
customersconsideringLogiparticularlyinorganizationswithhigherthanaveragedatavolumes.
Weakercapabilitiesincludebusinessuserdatamashup,clouddeployment,freeformexploration
andmetadatamanagement,largelydrivenbysomemissingorweaksubcriteriaidentifiedwithin
eachcapability.ClouddeploymentisanexamplewhereLogiperformedwellonsomesubcriteria
suchasspecialpurposeconnectorstoclouddatasourcesanddirectconnectforcloudandon
premisesdatasourcesbutisweakeronpackagedcontent,selfserviceelasticityandselfservice
administration.ItshouldbenotedthatLogirecentlyannouncedanhourlypricingmodelforLogi
VisionforAmazonWebServices(AWS)thatshouldimprovesomeoftheweakerareasofitscloud
deploymentcapabilities,particularlyaroundselfserviceelasticityandadministration.
Microsoft
TheMicrosoftBIandanalyticsproductportfoliosupportsadiverserangeofcentralizedanddecentralized
BIusecasesandanalyticneedsforitslargecustomerbase.OrganizationstypicallydeploySQLServerand
SharePointtosupportITdevelopercentricdatamanagement,reportingandadministration
requirements,whilebusinessuseroriented,selfservicedatapreparationandanalysisneedsaredelivered
bythePowerBIcomponentsoftheportfoliothroughExcel2013andOffice365.Businessuser
enablementisaclearfocusofMicrosoft'sproductroadmapandbusinessmodelevolutionasevidenced
byitsnew"freemium"PowerBIproductoffering(currentlyinpreview),whichcanbedeployedasa
standalonesolutionforbusinessuserstoauthorandshareanalyticcontentwithouttheneedforExcel
2013oranOffice365subscription.
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Microsoft'sleadershippositionintheMagicQuadrantisprimarilydrivenbyastrongproductvisionand
futureroadmap,aswellasaclearunderstandingofthemarket'sdesireforaplatformthatcansupport
systemsofrecordrequirementsanddelivereasytousedatadiscoverycapabilities,withsupportfor
promotabilityofbusinessusercontentandgovernance.PowerBIhasgainedsometraction,buthasyet
togainwidespreadmarketacceptanceduetothecomplexityofonpremisesdeploymentsandthe
relativelylimitedfunctionalitycurrentlydeliveredthroughtheOffice365cloudbarrierswhichMicrosoftis
tryingtoaddresswiththenewPowerBIofferingcurrentlyinpreviewandduetobereleasedlaterin
2015.AsPowerBImaturesandcloudadoptiongrows,Microsoftispositionedtoleverageitslarge
customerbase(andcapitalizeonthealreadypervasiveuseofExcelandtheexistingSQLServerAnalysis
Servicesfootprintinthemarket)toexpandthebreadthanddepthofitsdeploymentsinorganizations
andincreaseitsoverallBIandanalyticsmarketshare,ifitcanincreaseitsfocusonBIsalesand
marketingandovercomecustomers'structuralbarrierstoadoption.
Strengths
OverallcostofownershipandlicensecostremainthetopreasonscustomerschooseMicrosoft
(accordingtothesurvey).MicrosofthasintegratedgoodcapabilitiesintoExcelsuchasPowerQuery,
PowerPivot,PowerViewandPowerMap,whichareincludedwithexistingenterpriselicense
agreements.Additionalcloudbasedconsumptionandcollaborationcapabilitiesarecurrently
availableinPowerBIthroughasubscriptionbasedpricingmodelinOffice365.Microsoftrecently
announcedafreemiumlicensemodelforitsnewstandalonePowerBIoffering,whichincludes
PowerBIDesignerforcontentauthoring,settobeofficiallyreleasedduring2015andfeaturinga
freetierforupto1GBofdatastorageperuserandaPowerBIProoptionforupto10GBavailable
for$10peruserpermonth(significantlyreducedfromthePowerBIversioncurrentlyoffered
throughanOffice365subscription).
ManyorganizationsalreadyuseMicrosoftExcelextensivelyfordatamanipulationandpresentation
ofinformationthroughspreadsheets,whichgivesMicrosoftastrongfoundationonwhichtobuild
withPowerBIandclosethegapbetweenitandthedatadiscoveryleaders.Akeydifferentiatorfor
Microsoftisitsabilitytodeliverarangeofbusinessusercapabilities,encompassingselfservicedata
preparationwithPowerQueryandPowerPivot,interactivevisualizationthroughPowerViewand
PowerMapandtheabilitytosharewithSharePointandOffice365,whichfewvendorscanclaim
withoutthirdpartysupportandpartnership.PlatformscalabilityisastrengthoftheMicrosoft
platform,whichrankedhighestfordatavolumeaccessedwithanaveragedatasizeof62TB,
comparedwithanoverallaverageof14.2TB.
Microsoftreferenceorganizationsalsoreportdeploymentsizeslargerthanthoseofanyothervendor
inthisMagicQuadrant,withanaveragenumberofendusersof6,000comparedwithanoverall
averagedeploymentsizeof1,554.WiththereleaseofthenewstandaloneversionofPowerBI,
businessuserswillhaveaccesstobuiltinconnectivitytoonpremisesSQLServerAnalysisServices
cubes,whichwillalloworganizationstoleverageexistingdataassetswithouthavingtomoveto
replicateinthecloudandfurtherunlockthevalueofexistingmultidimensionaldatastructures.
Microsoftproductsscoredwellinitstraditionalareasofstrength:BIadministrationand
development,andintegrationandcollaboration.Theyalsoscoredhighlyonbusinessuserdata
mashupanareaofinvestmentforMicrosoftwithPowerPivotandPowerQuery.
ReorganizationandnewleadershipatMicrosoftappearstobepositiveforMicrosoftBI.Sincetaking
over,newCEOSatyaNadellahasmadesupportforAppleandAndroiddevices,aswellascloud
deployment,ahighpriority.
Cautions
Microsoft'sproductportfolioiscomplexandincludesmanycomponents,whichcancauseconfusion
forcustomersevaluatingpurchaseoptions.Thefactthatmanyofthenewercapabilitiesthatare
importanttobuyersinthismarketrequirecurrentversionsofOffice,SQLServerandSharePoint
addstothecomplexityandrepresentsabarriertoadoptionformanyorganizationsthatareonolder
versionsandarenotyetwillingtobuyOffice365anddeployBIandanalyticsinthecloud.For
example,theworkflowbetweencomponentssuchasPowerQuery,PowerViewandPowerPivotis
notyetcompletelyseamless.Moreover,theroleofSharePointdashboardsandReportingServices
hasnotbeenclearlyarticulatedReportingServicesisnotsupportedinAzure.Whileitisaworkin
progress,Microsoftisattemptingtoaddressmanyoftheselimitationsintheforthcomingstand
aloneversionofPowerBI,whichdoesnotrequireOffice2013oranOffice365subscriptionandcan
accessAnalysisServicesstructuresandcontentwithoutphysicallymovingunderlyingenterprise
datatothecloud.
Microsofthadthehighestpercentageofcustomerreferencescitingabsentorweakfunctionality(for
example,nodrillthroughcapabilitiesinPowerView)asaplatformproblem.Thisisconsistentwith
lastyear'sresultsandwhileMicrosoftisaddressingweaknessinmobility,analyticdashboardsand
freeforminteractiveexplorationwithPowerBI,marketawarenessandadoptionhasbeenslowto
materializeasshownbyminimalclientinquiriessinceitslaunchinearly2014.
Microsoft'ssalesmodelcontinuestobeapainpointforcustomers,whoratedMicrosoftfourthlowest
foroverallsalesexperience.Customershavehistoricallyfounditdifficulttoengagedirectlywith
Microsoftduringthesalescycle,whichwasamajorcomplaintfromITbutisanevengreater
concernforMicrosoftasitattemptstoappealtobusinessbuyersthathavehighexpectationsof
simplifiedlicensemodelsandpurchaseoptions.
Microsofthasalargenetworkofimplementationpartnersanddevelopersthatareskilledinmost
aspectsoftraditionalcentralizedBIdeployments.However,customersmayhavedifficultyfinding
externalresourceswithexperienceinthenewerPowerBIstack,whichrequiresadifferentsetof
skillsandexpertisethanMicrosoft'ssweetspotofsystemsofrecord,developerfocusedBI
deployments.
MicroStrategy
MicroStrategyoffersanenterprisegradeandorganicallygrownendtoendBIplatformthatiswellsuited
tolargeandcomplexsystemofrecordreportingandgoverneddatadiscoveryrequirements.Ithasa
compellingproductandvisionforlargescalegoverneddatadiscoveryandhasinvestedearlyincloudand
mobileBIhowever,itsexecutionduringthepastyearhasbeenpoorandthecompanyisregrouping.
Executiveturnoverandtheannouncedrestructuringmayhavecontributedtoerodingthecustomer
experienceatatimewhenthecompanymustdistanceitselffromits"oldBI"brandandconvincethe
marketthatithasacompellingplatformforthefuture.MicroStrategyhasmadekeyexecutivehiresand
isrefocusingandrepositioningtoleverageitsdifferentiatorsintorenewedmomentumin2015.Weneed
toseeexecutionatMicroStrategyduring2015,ifitistoremainaLeaderintheMagicQuadrantinthe
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future.
Strengths
MicroStrategyisanenterprisegradeplatformwithstrongvisionaroundgoverneddatadiscovery
(includingforselfservicedatapreparation),andiswellsuitedtocompaniesthatneedlargescale
systemofrecordreporting,mobileanddashboards,andarenottiedtoanenterpriseapplication
stack(suchasOracleorSAP).
MicroStrategycontinuestoearnstrongcompositeproductratingsfromcustomersandismostoften
chosenbecauseofitsfunctionality.ItalsorankedinthetopfivevendorsinthisMagicQuadrantasa
platformusedforITdriven,centralizedBIdeployments.Whilemostcustomersdeploytheplatform
centrally,itscoreswellacrossallfourusecases.Ithasparticularstrengthsinenterprisefeatures,
suchasBIplatformadministration,internalplatformintegration,metadatamanagementand
traditionalstylesofanalysis.Itisalsoratedhighlyforanalyticdashboards,businessuserdata
mashupandfreeformexplorationlargelyduetoitsinvestmentsinitsdatadiscoverycapabilities,
VisualInsight.
MicroStrategyremainsanindustrybenchmarkforlargeBIdeploymentsrunningontopoflarge
enterprisedatawarehouses,andisoftenviewedasthevendorofchoicewhenenterprise
requirementsarecomplex.Thecompanyinvestscontinuouslyinscalabilityandperformanceaswell
asbigdatarelatedenhancements(forexample,Prime,ascalablemultiterabyteinmemoryengine
developedwithFacebookanddirectHadoopconnectivity)foritsnativelydevelopedandlargely
integratedportfolio.Thisenablesittosupportamongthelargestaveragedatavolumesaccessedin
datarepositoriesandamongthelargestaveragenumberofusers(2,648versusanaverageof
1,554).Moreover,MicroStrategyistypicallydeployedinlargerenterprisesthatconsiderittobetheir
enterpriseBIstandardmoreoftenthanmostothervendors.
MicroStrategyistheonlyvendorinthisMagicQuadrantwhosecustomersreportselectingitfortheir
mobilecapabilitiesasatopreason51%ofcustomerseitherhavedeployedorarepilotingitfor
mobile,comparedwithanaverageof30%overall.Thecloudhasbeenanotherareaofearlyand
aggressivestrategicinvestmentforMicroStrategycomparedwithotherBIvendors,with
MicroStrategyCloudcustomersprimarilyusingitforhostedprivateclouddeployments.
Customersnotonlyvaluesimplificationintheiruserexperience,theyalsowantsimplificationin
theirvendorrelationship.MicroStrategyhastakentheboldanddifficultstepofsimplifyingitspricing
(21SKUsdowntofour)andmakingitpubliconitswebsite.Pricingcomplexityhasbeenaperennial
complaintofMicroStrategycustomers.Thischangeisanimportantstepinreversingthisperception
inparticular,andinimprovingthecustomerexperienceingeneral.
Cautions
AchallengingyearforMicroStrategy,2014sawsalesmomentumdecline,arevolvingdooratthe
executivelevelanddeepcutsinstaff(20%)acrosstheboard,whichhasresultedindisruption
acrossallfunctions.MicroStrategycustomersreportabelowaveragecustomerexperience,including
support,productquality,amoredifficultthanaveragemigrationexperience,andbelowaverage
achievementofbusinessbenefitsconsistentwiththeresultsoftheotherITcentricvendors.The
companyisregroupingandhasmadeanumberofpositivechangestoimproveinthefuture.Itwill
needtoregainmomentumin2015toremainasignificantplayerinthemarket.
MicroStrategymustovercomeabrandingprobleminthemarketanditsinstalledbase.Itcontinues
tobeassociatedwith"traditionalBI,"dueinpart,perhaps,tocompetitorseffectivelypigeonholingit
assucheventhoughtheproductportfolioandroadmapisfocusedonimportantrequirements
forgoverneddatadiscoveryinverylargedeployments,withadditionaldifferentiatorsaroundself
servicedatapreparation.
WhiletheMicroStrategydevelopmentenvironmentisrobustandflexible,thereisasteeplearning
curveevenforseasonedreportdevelopersbuildinganylevelofanalyticcomplexityinto
parameterizedreportsthatsimulateadhocanalysisandinteractivedashboardsforbusinessusers.
EventhoughusabilityenhancementscontinuetobedeliveredwithMicroStrategy9.x(suchasmore
oneclickuseractions,reusabledashboardsanddashboarddesignwizards)andmoreplannedin
MicroStrategy10,itscustomerscontinuetoratetheplatformasbelowaverageforeaseofusefor
development,easeofuseforendusers,andeaseofadministrationandimplementation.Broader
adoptionofVisualInsightshouldcontributetoresolvingtheseissuesandchangingthisassessment,
butitsrelevanceisstilllowintheoveralluserbase.
OpenText(Actuate)
TheOpenText(Actuate)iHub3.1platformsupportsanintegratedsuiteofreportingandanalysistools
(DesignerPro,Analytics)intheBusinessIntelligenceReportingTool(BIRT)productfamily,supportingthe
needsofmostusertypesfromdeveloperstoinformationconsumersandbusinessanalysts.Inparticular,
Actuateisknownfordeliveringhighlypersonalizeddatadrivenapplicationsincustomerfacingexternal
usecases.IthasalsobuiltupalargepopulationofapplicationdevelopersintheEclipsecommunityto
embedActuatesoftwareintotheirapplications.
ActuateispositionedintheNichePlayerscategorybecauseitprimarilysucceedsinonedominantuse
caseembeddedanalyticalapplicationsfordevelopers.Actuatehasinvestedinavisualdatadiscovery
andanalyticsoffering,BIRTAnalytics,buttheproducthasyettobewidelyadopted.Moreover,Actuate's
customerreferencescoreshavebroughtdownitsscoresforAbilitytoExecuteandCompletenessof
Vision.
Strengths
Actuate'sgreateststrengthisitsabilitytodeliverdatadrivenapplicationstoahighvolumeofusers,
particularlyinanembeddedusecase.Anoverwhelmingpercentageofcustomers(greaterthan
90%)reportusingtheproductforstaticandparameterizedreporting.
BIRTiscommonlyusedbydeveloperstoembedBIandanalyticcontentintoapplications,andits
productscoresindicatethatthecapabilitieswithintheplatformtocreateandembedcontentare
betterthantheaverageforvendorsinthisMagicQuadrant.
Duringthepastfewyears,ActuatehasmodernizedtheiHubinterface,deliveringanimproveduser
experienceandbetterintegrationacrosstheproductline.Inaddition,ActuateisfocusedontheIoT
trend,providinganewrichsourceofdataforinformationcentricapplications.
TheOpenTextacquisitionislargelyviewedasapositivemovegivingthevendormorestability,
andaccesstomoreresources,salespeopleandchannelpartnersalthoughitalsointroducessome
uncertaintythatActuatewillcontinueasadedicatedanalyticsgroupinsideOpenText.
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Cautions
Actuatewasrankedatthebottomof24vendorsoncustomerexperience(seeNote3)andsales
experienceand20outof24formarketunderstanding(whichisacompositeofeaseofuse,
complexityofanalysisandbreadthofuse).Italsoscoredhighestinmigrationdifficulty.Thenet
resultofallthesescoresistopushActuatedeeperintotheNichePlayersquadrant.
Actuate'scorestrengthprovidingcustomerfacinganalyticapplicationstohighvolumesofusers,
willcomeunderincreasingcompetitivepressureasmorevendorsmovetothecloudandareableto
providesimilaruserscalabilitytohighuservolumesoutsidethefirewall.
WhileActuatehasabroadproductfamilycoveringboththeinformationdeliveryneedsof
consumersandtheanalysisneedsofpowerusers,itisoverwhelminglyusedfortheformerwith
weakerproductscoresforthelatter.BIRTAnalyticsisacapableoffering,butActuateneedstoshow
greatercustomeradoptiontobeviewedasacomprehensiveBIandanalyticsplatform.
ThedownsideoftheOpenTextacquisitionisthecomplexityofcraftingacogentmarketingmessage
aroundsuchadiverseproductsetonethatspanstwomajormarketsinenterprisecontent
managementandBIandanalyticsplatforms.ItwasalreadychallengingenoughforActuateto
weaveastorythatcombinedtheBIRTContentServices(Xenos)withBIRTAnalytics(Quiterian)and
iHub.
Oracle
OraclehasaverylargeanddiversesetofcapabilitiesprovidedbythemanyproductsinitsBIand
analyticsportfolio,whichismostoftenusedforlargescaleenterprisedeployments.Itsproductsrange
fromhardwaretosoftwareplatforms,andincludeOracleBIFoundationSuite,morethan80prebuiltBI
applications,OracleEndecaInformationDiscoveryandOracleEssbasemostofwhichareavailableon
theOracleExalyticsEngineeredSystem.TheproductportfolioalsoincludesOracleTransactionalBusiness
Intelligence,afamilyofembeddedSaaSanalyticsofferingsintheOracleFusionSaaSapplicationsa
newlyannouncedandgenerallyavailable(September2014)BICloudServiceandOracleBigData
Discovery(nowgenerallyavailable).AdditionalBIandanalyticsrelatedproducts(butnotincludedinthis
MagicQuadrantevaluation)includeOracleDatabase12c,HyperionFinancialManagement,Oracle
AdvancedAnalytics,HyperionPlanning,andHyperionProfitabilityandCostManagement,andthefamily
ofOracleBigDataproducts.
Oracle'spositionontheMagicQuadrantreflectsarelativelyfragmentedproductvisioncomparedwith
otherlargevendors,andlowscoresintheGartnercustomersatisfactionsurvey.Oraclemusttranslateits
investmentsinimprovedusability,businessuserdrivendatadiscoveryandcloudintohigherbusiness
valueforcustomersandanimprovedcustomerexperiencetobecompetitiveacrossitswiderangeof
productsandcompetitorsandtoremainintheLeadersquadrantinthefuture.
Strengths
Oracleisprimarilyusedforlargescale,centrallyprovisionedsystemsofrecordreporting,mostoften
incompaniesthatalsodeployOracleEBusinessSuite.Integrationwithenterpriseapplicationsisthe
primaryreasonforselectingOracle,accordingtocustomerreferences.Consistentwiththis
dominantuse,Oracleearnedaboveaverageproductscoresfordevelopmentandintegrationand
traditionalstylesofanalysis.Ithasalsodemonstratedvisionaroundmultistructuredandbigdata
analyticswithOracleEndeca,asearchbaseddatadiscoveryplatform,andthenewlyreleasedBig
DataDiscoveryplatformforHadoop.
Oracle'spackagedbusinessdomainandindustryanalyticsapplicationsforOracleEBusinessSuite,
PeopleSoft,SiebelandJDEdwards,areatopbuyingdriverandgivecustomersawaytodeploy
OracleBImorequickly,leveragingOracleapplicationsandotherdata.Theanalyticapplications
includeprebuiltextraction,transformationandloading(ETL)usingOracleDataIntegrator,physical
starschemamodels,prebuiltreportsanddashboardsforarangeoffunctionalareasincluding
financialmanagement,CRMandsupplychain,aswellasindustryverticalsincludingretailand
telecommunications.
OracleBIhasgainedadoptioninthecloudthroughembeddedanalyticsinitsFusionSaaS
applicationsinthehumancapitalmanagement,CRMandERPdomains.OracleTransactional
BusinessIntelligence(OTBI)hasintroducedOracleBItogrowingnumbersoflineofbusinessusers
inHR,sales,serviceandmarketing,andfinancefunctions.Oraclenowalsooffersawarehouse
basedversioncalledOTBIEnterprise,whichofferspackagedanalyticcapabilitiesinthecloudsimilar
toitsonpremisesBIapplications.
Oraclehasasubstantialsalesandmarketingfootprint,andalargesetofglobalsystemintegrators
trainedonmanyoftheOracleproductswhocanbuild,implementanddeploycustomapplications
andintegrations.
Oracle'stalent,productsandtechnologygainedwiththeEndecaacquisitioncanbeleveragedby
customerstoaddressgrowingrequirementsforsearchbaseddatadiscoveryonmultistructured
data.OracleEndecaalsoreceivedtopquartilescoresforsearchbaseddatadiscovery.
Cautions
CustomersrateOraclenearthebottomacrossallcustomerexperiencemeasures.Complexityand
costofproductlinearesourcesofcustomerconcern.Difficultyofuse,developmentand
administration,lowproductqualityandqualityofsupportareprimarychallengesnotedbyreference
customers.Lowsalesexperienceandlowachievementofbusinessbenefitswerealsocited.
OraclescoredbelowtheaverageforthisMagicQuadrantonmostproductcapabilities,butabovethe
averagefordevelopmentandintegrationandfortraditionalstylesofanalysis.
OraclehasrecentlyenteredthemarketwithacloudBIplatformoffering,butislatetothemarket
comparedwithcloudBIpureplayvendors.ThenewOracleBICloudServicesofferingislikelyto
appealtoOracle'scloudcustomersandbebundledwithlargercloudservicesdeals,butearly
versionswillnotbecompetitivewithothercloudofferingsthathavebeeninthemarketmuch
longer.
Oracleisverylatetomarketwithdatadiscoverycapabilitiestoaddressmainstreambuying
requirements.ThenewlyannouncedBigDataDiscoverytool(launchedduringFebruary2015)and
VisualAnalyzer(inBetafromJanuary2015)mayhelpOraclefendoffthedatadiscovery
competitioninitsinstalledbase.BigDataDiscoverylookspromisingandmayprovideOraclewith
newopportunitiesbothinsideandoutsideitsinstalledbase.
PanoramaSoftware
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PanoramaSoftware
PanoramaSoftware'sPanoramaNectosuiteinnovativelycombinessocialBIwithenterprisefeaturesto
deliverauniqueandguidedinteractiveanddatadiscoveryexperiencethatiscollaborativeand
automaticallyhighlightsimportantinsightstotheuser.
PanoramaisintheVisionariesquadrantbecauseofitsproductvision,innovationandstrongmarket
understanding.Ithasdeliveredanextgenerationyetgoverneddatadiscoveryexperiencebasedona
uniquecombinationofsocialandcollaborationfeaturestogetherwithsmartdatadiscovery.However,
limitedsales,marketing,partneringandgeographicpresencehinderitsgrowthpotential.
Strengths
PanoramaNectocombinessocial,collaborationandsmartinsightcapabilitieswithenterprise
featurestodeliveraunique,yetgovernedandguideddatadiscoveryexperience.Nectoisan
implementationofsmartdatadiscoverywithautomaticrecommendationsofrelevantinsightsbased
onpatternsinthedata,users'preferencesandpastbehavior.Panoramahasachievedstrongresults
acrosskeymeasuresofCompletenessofVision,suchasmarketunderstanding(seeNote3),with
highmarksforeaseofuse,breadthofuseandenablinguserstoconductcomplextypesofanalysis.
ThemainreasonswhycustomerschoosePanorama'ssoftwareareitseaseofuseforendusersand
developersanditsfunctionality.Customersreportamongthefastestaveragereportdevelopment
timesofanyvendorinthisMagicQuadrant.Moreover,Panorama'ssurveyresultsagainindicatethe
widestuseofcollaborationcapabilities,whichconfirmsthatitsnativesocialandcollaboration
capabilitiesarecentraltowhatcustomersvalueabouttheproduct.Collaboration,analytic
dashboardsandbusinessuserdatamashuparekeyproductstrengths.
WhilePanoramaNectosupportsarangeofrelationalandOLAPdatasources,itcontinuestobeused
extensivelyasafrontendforMicrosoftSQLServerAnalysisServicesviaMultidimensional
Expressions(MDX).ItcanalsoleverageMicrosoftPowerPivotandReportingServicesasdata
sources,andintegrateswellwithMicrosoftSharePoint.Thismay,inpart,alsoexplainitsfastreport
developmenttimeresults.However,unliketraditionalOLAPfrontendtools,PanoramaNectooffers
deepOLAPstyleanalysiswithinanupdatedsocialandcollaborationbasedguideddatadiscovery
userexperience.
Panoramaalsocontinuestoreceivehighreferencescoresoncriticalcustomerexperiencemetricsfor
supportandproductquality.CustomersalsorankPanoramahighlyforachievementofbusiness
benefits.
AlthoughPanoramacustomerstendtobesmallercompaniesthatreportsmallerdatavolumesand
usersizes,75%ofthemconsiderittobetheirenterprisestandard.
Cautions
PanoramaSoftwarereliesheavilyonMicrosoft,withproductsoptimizedforMicrosoftSQLServer,
SharePoint,PowerPivotandAzure.AlthoughthiscreatesanopportunitytosellintoMicrosoft'slarge
installedbaseofcustomers,andwasaparticularlyattractivewhenMicrosoft'sBIcapabilitieswere
lacking,itisalsoincreasinglyarisk.MicrosoftcontinuestoimproveitsownBIofferingswitha
compellingcostvaluepropositionandroadmap.Thisislikelytonarrowtheopportunityforproducts
thatonlycomplementMicrosoft'sinformationmanagementstack.Panoramaismovingtolowerits
strategicrelianceontheMicrosoftstack.
Cloud,mobileBIandmetadatamanagementareweakercomponentsoftheplatform,although
PanoramahasrecentlyaddedsupportforAndroidandiOSdevices.
Comparedwithitscompetitors,Panoramahasasmalldirectsalesteamandalimitedpartner
program.ThiscontinuestoposechallengesforPanoramaingeneratingawarenessandgaining
tractioninanincreasinglycrowdedandcompetitivemarketparticularlyasothervendorswith
greaterresources(includingLogiAnalytics,SAP,SASandIBM)arebeginningcloseinonPanorama's
productinnovationgap.
Panorama'suniquecapabilities,exceptionalcustomersatisfactionandlackofresourcestocapitalize
onitsdifferentiators,makeitanattractiveacquisitioncandidateforanorganizationlookingfor
businessuserorientedcapabilities.Anyacquisitioncouldcausedisruptiontocustomers.
Panorama'slimitedgeographicalpresenceremainsanissuepreventingbroaderawareness.Although
Panoramahassupportcentersanddistributorsglobally,itssalesareconcentratedintheMiddle
East,NorthAmericaandEurope.
Pentaho
PentahoistransformingfromanopensourcebasedBIplatformintoabigdataandembeddedanalytics
specialist,enablingsignificantlymorecomplexusecases.Pentaho'sdataintegration(PDI)andanalytics
components(WekaandDataSciencePack)areatthecoreofthistransformation,deliveringtight
integrationwithHadoopandotherNoSQLdatabasesaswellassupportforadvancedanalyticswithR.
PentahoispositionedtotherightintheNichePlayersquadrant,duetoitsfocusandinnovationinthebig
dataanalyticsspace.
On10February2015,HitachiDataSystemsannounceditsintentiontoacquirePentaho.HitachiData
SystemsplanstocontinuetooperatePentahoasaseparatebusinessunitandtoembedPentahointoits
portfolioofbigdataandanalyticsproductsandservices,withaparticularemphasisonsolutionsforthe
IoT.TheacquisitionisexpectedtoclosebyJune2015.
Strengths
PentahocontinuestohavesuccesswithembeddedBIwhereithasalargeinstalledbaseof
customersandcontinuestoofferabroadspectrumoftraditionalBItools.EmbeddedBIand
traditionalstylesofanalysisareratedasplatformstrengthsandthecompanyissteadilyshiftingto
bigdatainitiatives.Customersrecognizeitsabilitytocollectandtransformmanydatasources,
includingsocialmedia,andwith20%ofreferencecustomersclaimingtousePentahotocollectand
analyzedatathistypeofdataplacingitamongthetopthreeinthiscategory.Dataaccessand
integrationisatopreasonwhycustomerschoosePentaho.
Pentahohasbeenearlytoinvestinselfservicedatapreparation,with17%ofitscustomer
referencessayingtheyusetheplatformforthispurposethethirdhighestscoreinthisMagic
Quadrant.Itwillcontinuetoexpandthebreadthofconnectorsofferedwiththenewsolutionsthat
willbeavailableduringthecomingmonthsforbigdatasourcesinparticular,suchascloudand
sensordatasupportingtheIoT.
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Customersaregenerallysatisfiedwiththecost/valuepropositionofPentaho.Customersreport
achievingaboveaveragebusinessbenefits,andthelowlicensecostisthetopreasonwhy
customersselecttheplatform.Pentahoisalsointhetopquartileofvendorswhosecustomersreport
nolimitationstofurtheradoptionoftheplatform.
TheaveragereportdevelopmenttimewithPentahois3.6daysslightlybetterthantheoverall
averageof4.0days.Coupledwiththedatapreparationandadvancedanalyticscapabilitiesoffered
bythevendor,thisaddressestheneedsofanewtypeofuserthedatascientistwhichexpands
Pentaho'sopportunitybeyonditstraditionaldevelopercustomerbase.
Cautions
Pentahofacesanumberofimportantchallengesthatmayhamperitsfuturegrowth,as14%of
referencecustomersreportthatthesoftwarequalityisalimitationthatpreventstheexpansionof
useand68%ofcustomers(thehighestpercentageintheMagicQuadrant)reportsometypeof
problemwiththeplatform.Also,24%ofthereferencecustomersclaimthattheplatformis
unreliableandunstable,whileanother24%tagitasdifficulttoimplement.Moreover,customers
givePentaholowerthanaveragescoresforcustomerexperience(seeNote3),includingproduct
qualityandsupport.Alltheseissuesmayhavebeentheresultofthegradualcustomermigration
processtoversion5.0,amajorreleasethatincludedacompletelyrearchitectedplatformandnew
userexperience.Furthermore,Pentahoassertsthattheseissuesarelargelyaddressedwithversions
5.1and5.2,introducedduring2014.Wewouldexpecttheseresultstoimprovein2015as
customersupgradetothesenewreleases.
Pentahocontinuestorebranditselfandmustcontinuetogenerateawarenessinthemarketto
establishitselfasaninnovator,basedontheforwardlookingcapabilitiesavailableonitsportfolio.
ManyorganizationsstillseePentahoasanopensourceBIpureplayvendor.Thecompanyneedsto
closesomeofthegapsinitsplatform,suchasexpandedcloudsupport(acomingreleasewillsignal
astrongerpartnershipwithAWS)andmoreuserfriendlytoolsforfreeforminformation
exploration.Collaboration,metadatamanagementandmobilearealsoratedasweakercomponents
oftheplatform.
Overtheyears,Pentaho'legacyasanopensourceandembeddedsolutionhascontributedtoa
geographicpresencethatismorepervasivethanthatofmanyothercompaniesofequivalentsize.
Thatnetworkofpartnersneedstobeabletosupportmoreadvancedinitiativesleveragingthe
platform'scapabilities.Theywillneedongoingtrainingandcertificationtosupportthecompany's
newsetofcapabilitiesinthebigdataspace.Theyshouldalsobeabletosupportothercomponents
ofbigdataarchitectures,suchasHadoopastheecosystemexpands.Wewouldexpectthe
acquisitionofPentahobyHitachiDataSystemswillsignificantlyimprovePentaho'sabilitytoexpand
globally.
Prognoz
ThePrognozBIplatform(PrognozPlatform)consistsofahighlyintegrated,endtoendsuiteof
componentsusedforthedevelopment,deploymentandadministrationoftightlycoupleddatawarehouse
andBIsolutions.Theplatformsupportsthefullspectrumofanalyticcapabilities,includingtraditional
reportinganddashboarding,interactivevisualizationandadvancedanalyticssuchastimeseriesanalysis,
modelingandforecasting.Prognozalsooffersawiderangeofindustryanddomainspecificanalytical
applicationsbuiltontopoftheplatform,whicharetypicallyproductizedversionsofsolutionsbuiltfor
customerswholeveragetheextensiveservicescapabilitiesofPrognoz.
WhilePrognozdoesofferawiderangeofcapabilities,anddespiteinvestmentsinaglobalstrategy,its
successandprimarycustomerbaseremainsconcentratedinEasternEuropeandtheplatformhasyetto
gainsignificantawarenessandtractioninotherregionsoftheworldwhichisamajorexecutionrelated
reasonforitsplacementintheNichePlayersquadrantagainthisyear.FromaCompletenessofVision
perspective,theproductroadmapcurrentlylackssomecriticalforwardlookingcomponentsaround
smartdatadiscoveryandbusinessuserdatapreparationthatweexpecttodrivebuyingrequirements
inthefutureandthatarebeingplannedanddevelopedbycompetingBIandanalyticsvendors.
Strengths
CustomersratedPrognozsecond(ofthevendorsinthisMagicQuadrant)intermsofsales
experience,indicatingahighlevelofsatisfactionduringtheentiresalescycle.Customersvaluethe
flexiblepricingmodelthatPrognozoffers,coupledwiththefactasingleendtoendplatform
eliminatesthecomplexityofengagingwithmultiplevendorstosupporttheirBIandanalyticneeds.
Thedesireforafullfeatureplatformrankshighonthelistofbuyingcriteriaforcustomers,with
42%ofreferencescitingfunctionalityastheirtopreasonforbuyingPrognoz.
Prognozearnedanaboveaverageaggregateproductscore,withaboveaverageratingsonmost
productcapabilitiesapartfrombusinessuserdatamashup,collaborationandfreeform
exploration.ThisunderscoreswhyPrognozscoredbetterforcentralizedandembeddedBIusecases
thanfordecentralizeddeployments.
Prognozwasratedthirdoverallinmarketunderstanding(seeNote3),whichmeasureshowwellthe
vendordeliversoncurrentbuyingrequirements.Itiscomposedofeaseofuse,complexityof
analysisandbreadthofuse,andPrognozwasratedabovetheoverallaverageforallofthese.
Whenaskedaboutplatformproblems,suchasperformanceandscalabilityissues,difficultywithuse
orimplementation,instabilityormissingfunctionality,Prognozreceivedatopratingwith90.5%of
referencesindicatingnosuchissueswiththeplatform.Similarly,Prognozreceivedatoprating
regardinglimitationstowiderdeployment,with82.5%ofreferencescitingnosuchlimitations.
Prognozrankedsecondinuserenablement,whichincludesdocumentation,training,tutorials,user
community,customerconferencesandavailabilityofskills.Fortherelatedstrengthofoverall
support,Prognozwasrankedinthetopfivebyitsreferences,withratingsabovetheoverallaverage
forallindividualcomponentsofsupport:responsetime,levelofexpertiseofsupportstaffandtime
toresolution.
Cautions
ThePrognozplatformisconsideredtobetheenterprisestandardinonly60%ofreference
organizationsthatrespondedtothesurvey,whichissomewhatsurprisinggiventherangeof
functionalitythatitdelivers.However,37%ofPrognozreferencesindicatedthattheirorganization
hasnoenterprisestandardBIplatform,whichmayindicatethatfullscaledeploymentofall
componentsoftheplatformisaworkinprogressforthecustomersofPrognoz.
WhilethePrognozplatformdeliversstrongdataintegrationcapabilitiesthroughitsbuiltinETL,
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primarilyusedbydeveloperstopreparedataforanalysis,itssupportforbusinessuserorienteddata
mashupwasidentifiedasaweakerplatformcapabilitycontributingtoanoveralllowerproduct
scoreforadecentralizeddeploymentusecase,wheremashupcapabilitiesareweighedheavily.
Prognoz'slowerscoreforadecentralizeddeploymentusecasewasalsoimpactedbytherelatively
weakcollaborationandsocialcapabilitiesofferedwithinitsplatform.
Accordingtothesurvey,Prognozcustomersreportthattheygenerallydeploy12ITfulltime
equivalentstoauthorBIcontentandadministertheplatformandsupportusers,whichisslightly
higherthantheoverallaverageforthevendorsinthisMagicQuadrantandiscompoundedbythe
smallerthanaveragedeploymentsizereportedbyreferences836versusanoverallaverageof
1,554.Potentialbuyersshouldnote,however,thatthePrognozplatformincludesadata
managementlayer(ETLanddatabase)whichmayexplaintheneedforaslightlyhighernumberof
ITfulltimeequivalentscomparedwithotherBIvendorsthatdonotofferfullyintegrated
informationmanagementandanalyticcapabilitieswithintheirplatform.Itshouldalsobenotedthat
Prognoztypicallyrequiresasignificantservicesengagementtosetupanddeploytheplatform,
whichshouldalsobeconsideredwhenevaluatingownershipcost.
Whilesupportisaclearstrengthrelatedtocustomerexperience,someotherkeycomponents
relatedtocustomersupportproductqualityandmigrationdifficultywerenotratedashighlyby
Prognoz'ssurveyreferences.Customersrateditasslightlymoredifficulttomigratethantheoverall
average,andproductqualitywasratedonlyslightlyabovetheoverallaverage.
PyramidAnalytics
PyramidAnalyticsisanemergingandwellfundedvendorpositionedasaNichePlayerforthesecond
consecutiveyear.TargetedprimarilyatcustomersusingtheMicrosoftBIstack,itsplatform,BIOffice,isa
Webbased,endtoendBIplatformofferingarangeofanalyticcapabilitiesforselfserviceBI,interactive
analysisandvisualization,whilekeepingalldataandmetadatawithintheBIOfficerepositoriestosupport
governance.BIOfficeisanintegratedplatformforrelationalinmemoryormultidimensionalanalysisand
visualization.Thesuiteincorporates:DataDiscovery(formerlybioXL)foradhocquerying,OLAPanalysis
andinteractivevisualizationsDashboards(formerlybioPOINT)fordashboardsandKPIscorecardsand
Publisher(formerlybioWRITER)forreportpublishing,alertinganddistribution.Advancedanalyticsneeds
areaddressedwithanewlyintroducedintegrationofR,whichreplacesthepreviouslyannounced
bioMINERmodule.BIOfficeOnline,whichwasintroducedduring2014,isapubliccloudofferingthat
deliversthesameendtoendBIfunctionalityastheonpremisesplatform.
PyramidAnalytics'strongcustomerexperiencescores,anditsproductandvisionforgoverneddata
discoveryarekeydriversofitsMagicQuadrantplacement.
Strengths
FunctionalitywastheprimaryreasonforselectingBIOffice,followedbyeaseofusefordevelopers
aswellasendusersandimplementationcostandeffort.Inlinewiththatperception,survey
respondentsscoredPyramidAnalyticsasaboveaveragewithrespecttohandlingcomplexanalysis,
overalleaseofuse,andbusinessbenefitsachieved.PyramidAnalyticsusersreportitashavingthe
fastesttimetocreatesimple,moderateorcomplexreportsanddashboardsofanyvendorinthe
MagicQuadrant.
BIOfficeoffersanendtoendplatformwithacommoninterface.Thisisthekeystrengthofthe
platformandPyramidAnalyticsachievedamongthehighestscoresfortraditionalstyleofanalysis
andplatformintegration,aswellasforenterprisefeaturesforBIplatformadministration,metadata
management,ITdevelopedreportsanddashboardsandclouddeployment.Theplatformreceived
aggregateaboveaveragemarksforcentralized,governeddatadiscoveryandembeddedusecases.
Thisyear,customersrevealedimprovementsinproductquality,whichwasanissuelastyear.This,
inadditiontothecomprehensiveanalyticcapabilitiesandnewlyintroducedfeatures,mightbethe
reasonswhyapproximately42%(thirdhighestoverall)ofcustomerschangedtheirmindfromlast
yearandnowfeelmorepositiveaboutPyramidAnalytics'future.
WhilePyramidAnalyticscamelatetosupportingmobileBI,itnowoffersnativesupportforMicrosoft,
iOSandAndroid.Thehighdemandofitscustomers,asexpressedinlastyear'ssurvey,turnedinto
31%ofrespondentsnowactivelyusingmobileBI(apercentageinthetopquartileofactiveusage).
Cautions
PyramidAnalyticsstartedapproaching"governeddatadiscovery"withBIOffice.Businessusers
usingthebioXLmodulecanuseMashPitforselfservicedatamashupondatasourcesthathave
beenaddedtotheplatformasadatasource,andinteractivelyexplorethedata.However,these
businessuserdatamashupcapabilitiesareratedlowerthanotherfeatureswithminimaldata
inference,profilingandenrichmentcapabilities.
WhilemobileuseishighrelativetoothervendorsinthisMagicQuadrant,thecapabilitiesforitand
forcollaboration,whichweresignificantlyenhanced(includingtimelinesandseamlessintegration
withthirdpartysocialnetworkssuchasYammerandChatter)areratedlowerthantheoverall
average.
Theprimaryproblemsstatedbysurveyrespondentsarereliabilityandstabilityissues,indicatingthat
PyramidAnalyticsstillhasroomforimprovementinthatrespect.Asthecustomerbaseandnumber
ofusersaregrowing,PyramidAnalyticsshouldalsoplacemoreemphasisonimprovinguser
enablementwhereitearnedabelowaveragescoreoverall.
Althoughitisexpandingitsstrategy,PyramidAnalytics'predominantlyMicrosoftcentricapproach
continuestobeariskforfuturegrowthasMicrosoftinvestsheavilyinenhancingitsownBI
capabilities.ItisalsoapotentiallimitationforPyramidAnalyticsinexpandingitsfootprintinlarge
enterprises.
BIOfficedeploymentsaremostlikelytobelargelyusedbySMBcustomers,orindepartmental
deploymentsatlargeenterprises.Thisisindicatedbytheaveragenumberofusers,whichis451
comparedwiththisyear'saverageof1,554users,althoughthenumberofusersgrewbyafactorof
threecomparedwithlastyear.Thesameholdstruefordatavolumeaccessed,whichhasmorethan
doubledandisnowslightlyabovetheaverage.Prospectivecustomerslookingforlargescale
deploymentsshouldcheckPyramidAnalytics'references.
Qlik
Qlikisamarketleaderindatadiscovery.Itsellstwoproducts,bothbasedonaninmemoryassociative
searchengine.QlikViewisamature,selfcontained,tightlyintegrateddevelopmentplatformusedbyITor
moretechnicalusersforbuildingintuitiveandinteractivedashboardapplicationsfasterandeasierthan
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traditionalBIplatforms.QlikSenseisanewplatform(releasedduringSeptember2014)thatgives
businessuserstheabilitytobuildtheirowndashboardswhilegivingITtheabilitytogovern,manage,
scaleandembedthem.
Qlik'spositionasaLeaderinthisMagicQuadrantisdrivenbystrongvisionaroundgoverneddata
discoverywiththeintroductionofQlikSenseandhighlevelofmarketunderstanding,butexecution
aroundcustomerexperience(particularlysupport)andthesalesexperiencecombinedwithslower
marketmomentum,particularlyintherunuptotheQlikSensereleaseareconcerns.Followingthe
QlikSenserelease,interestinQlikseemstohaverebounded.During2015,forcontinuedmomentum,
Qlikmustrefocusonthecustomerexperienceasittransitionstoeffectivelysellingtwoproductsand
maturesQlikSense'sfunctionalcapabilitiesthroughitsnewlyintroducedagilepointreleaseschedule
(thatis,threeperyear).
Strengths
Qlikoffersahighlyinteractivedashboarddevelopmentproductportfoliothatspansbusinessuser
selfservice,centralizeddashboardapplicationdevelopment,andITneedsforenterprisefeaturesto
supportgoverneddatadiscovery.QlikmadethebolddecisiontoinvestinQlikSense,acompletely
newplatform,toenhanceitsenterprisefeaturesanddeliverongoverneddatadiscovery.Even
thoughQlikSenseisnewtothemarket,withstilllimitedadoptiontodate,Qlikhasthehighest
percentageofsurveycustomers(mostlyusingQlikView)reportingthattheyusetheplatformfor
governeddatadiscovery.Qlikcontinuestobuilddifferentiationintotheplatformthroughboth
internaldevelopmentandstrategicacquisitions(forexample,NComVA,DataMarketandNPrinting).
Easeofuse,particularlyfordashboardconsumers,isakeyreasoncustomersreportbuyingQlik,in
additiontolowimplementationtimeandeffortparticularlycomparedwithtraditionalBI
platforms.Qlikalsoenablesuserstoconductabroaderrangeofmorecomplextypes,ofanalysis
throughintuitiveinteractivediscoverythanmostvendorsinthisMagicQuadrant.This
combinationhasbeenakeydriverofitssuccess.Qlikoffersfreedesktopversionsofbothofits
productsandthisfreemiummodelgivesusersariskfreewaytotryouttheproduct.Consistent
withitsuseandreasonsforpurchase,Qlikscoredwellonanalyticsdashboards(responsivedesign
andstorytelling),freeformexploration(associative,smartsearch)andmobileinsupportofboth
decentralizedandgoverneddatadiscoveryusecasesbothplatformstrengths.
Qlikhasshownanincreasedpenetrationintotheenterprisefromlastyear.AlthoughQlik'saverage
deploymentsizeisat791users,belowtheoverallaverageof1,554,morethan62%ofQlik's
customersconsiderittobetheirBIstandard(versusaround50%lastyear)andcustomer
referencesreportthatitisamongthetopfiveintermsofbeingdeployedbroadlyacross
departmentsandenterprisewide.AsQlikSenseismorebroadlyadopted,enterprisepenetration
shouldincrease.
Whilemanyaspectsofcustomerexperience(seeNote3)declined,userenablementandavailability
ofskillsareexceptions.ReferencecustomersrateQlikinthetopfiveforuserenablement,which
includesdocumentation,onlinetraining,tutorials,usercommunitiesandconferences,andforwide
availabilityofskills.AparticularstrengthistheQlikCommunity,whichoffersanonlinecollaboration
hubandcenterofexcellenceforprospects,customers,partnersandemployees.
Partners,includingSIs,resellersandnowOEMs,havebeenmoreinstrumentalinQlik'sglobal
awarenessandgrowthstrategythanforanyotherBIorstandalonedatadiscoveryvendor.Qlik
Sense'semphasisonopenAPIsshouldexpandtheopportunitiesforpartnerstobuildvalueadded
applicationswiththeplatform.
Cautions
Qlikofferstwoproductswithtwodifferentpricingmodels.Whilethisdualproductandpricing
strategyexpandsoptionsforcustomers,itmayalsobeconfusingastheytrytodecidewhento
deployQlikSenseversusQlikView,orincombinationhowthedifferentpricingmodelsaremanaged
andaffectoverallcostandhowandwhentomigrate.BIbuyerswillneedtoinvesttimein
understandingthedifferencesandtoassessfitwiththeirrequirements.
QlikSenseisanew,1.0productandplatformthathasanumberofdifferentiatorsoverQlikViewand
therestofthemarket(forexample,storytelling,smartvisualizationsandsmartsearch),butisalso
aworkinprogressinanumberoffunctionalareas.ThiswillresultinlimitedadoptionofQlikSense
whileQlikenhancesitscapabilitiestosupportinteractiveexplorationforthebusinessanalyst,tobe
morecompetitivewithotherdatadiscoverytoolsandtoextenditscapabilitiesforadvanced
dashboardapplications,tobemorecomparabletoQlikViewforthosecustomersthatwanttomove
toQlikSenseastheirsingleplatform.AfocusonmaturingtheQlikSenseplatformmaylimitQlik's
bandwidthtoinvestinmoreforwardlookingcapabilities(suchassmartdatadiscovery,selfservice
datapreparation,cloudandother)todifferentiate/helptheplatformremaincompetitiveinthe
future.
Qlikhasnotofferedproductionreportinganditsdirectquerytorelationalsourcescapabilities(versus
inmemoryonly)havenotbeenwidelyadopted.Customershavehadtobepreparedtomixand
matchforsystemofrecordreporting.ThishaslimitedQlik'suseasanenterprisestandardwhena
customerwantstoperformbothdatadiscoveryandreportinginasingleplatform.Productscores
reflectthispreviousdirection,withweakerratingsinITdevelopedreportsanddashboardsand
traditionalstylesofanalysis.However,Qlikhasrecentlyacquired(duringFebruary2015)existing
partnerNPrintingareportgeneration,distributionandschedulingapplicationwithMicrosoftOffice
integrationcapabilitiesforQlikView(integrationwithQlikSenseisontheroadmap)toaddressthis
limitation.NPrintinghasover1,000currentQlikViewcustomers.Theplatformalsoscoredlower
thantheoverallaverageinBIadministration,metadatamanagement(QlikSenseisbetterthan
QlikViewforboth)andforbusinessuserdatamashup.Selfservicedatapreparationisafutureroad
mapitemforQlik.
Qlikhashadinconsistentsalesexecutionduringthepastcoupleofyears,potentiallyexplainedbyits
shiftfromsellingtodepartmentstosupportingtheneedsofstrategicenterprisedeployments.
However,thistransitionhastakenatollonhowcustomersviewtheirsalesexperienceswithQlik
forwhichitwasratedinthebottomfiveofthevendorsinthisMagicQuadrant.Thisisoftena
sourceofconcernduringGartnerclientinquiries.Perceptionofcustomerexperiencehasalso
declinedfromlastyear,drivenprimarilybylowcustomersupportratings(itwasratedinthebottom
fourvendors).Customerexperiencematterstobuyers,andasuccessfultransitiononbothfrontsis
importantifQlikistoaccelerateitsmarketpenetration.
QlikhasbeenlaterthananumberofotherLeaderstodeliverafullyfeaturedcloudoffering.Qlik
Sense'scloudbasedsharingcapabilitiesrepresentitsfirststep.Qlik'scustomersputitinthetop
threeforhavingnoplanstoadoptitforcloudBI.
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SalientManagementCompany
SalientManagementCompanyoffersitsCollaborativeIntelligenceSuite,whichprovidesdeepdata
discoverycapabilitiesthatareusedbyitsclientsforanarrayofanalyticsolutionsincluding:revenue
management,merchandisingandcategoryoptimization,supplychainoptimization,marginanalysis,and
others.
SalientispositionedintheNichePlayersquadrantbecauseitprovidesonedominantusecasedata
discoveryforbusinessanalystsandpowerusers.WhileSalientisstronginthisarea,ithasonlyrecently
releasedadashboardproductthatwouldincreasethebreadthoffeaturesintheinformationdelivery
area.Moreover,ithasverylimitedadoptionprimarilyinNorthAmericaanddoesn'thavealarge
numberofusersineachcustomersite.Despiteitslimitedgrowthandadoption,Salientscoredparticularly
wellonsomeofthekeyaspectsofourcustomerreferencesurvey.
Strengths
Salientwasrankedthirdoutof24vendorsforoverallsalesexperience,andfirstincustomer
experience(whichisacompositescoreofproductquality,support,salesexperience,skillsavailability
anduserenablementminusmigrationdifficultyseeNote3).
Salient'scustomersidentifiedwritebackfordriverbasedplanningandconstraintbasedmodelingas
amongitskeystrengths.Theabilitytoperforminscenariomodelingandsupportplanningtypesof
usecasesislesscommonininmemoryBIproducts,whichtendtofocusonadhoc"sliceanddice"
interactions.Theplatformratesmosthighlyintraditionalstylesofanalysis(OLAPandadhoc
analysis).
Withitsinmemorymodelandvisualdataminingcapabilities,Salientoffersanunfettereddrilling
experience,givinguserscontroloverallrelevantdata.
Inparticular,Salientisstronginthebeverageandconsumerpackagedgoods(CPG)industries,
especiallyforrevenuemanagementapplicationssuchasthoseforsalesforecastingandmargin
analysis.Recently,ithasalsomadestridesinthestategovernmentandhealthcaresectors.
Cautions
Salientwasrankedinthebottomquartile(ofthevendorsinthisMagicQuadrant)forbreadthofuse.
Evenwithinthedatadiscoveryenvironment,SalientisusedfortraditionalOLAPactivity(albeitona
moderninmemoryarchitecture)fordrillingandwritebackbuttheplatformisnotmeantforthe
increasinglydominantusecaseofuserautonomy,selfserviceanddatablending.Salienthas
recentlyreleasednewdashboardandnativemobileapplicationsthatcouldbroadenitsscopetoward
moreinformationdeliveryusecases.
Salient'sweakestproductcomponentsareitsanalyticsdashboards,BIplatformadministration,
developmentandintegration,andembeddedBI,makingitbettersuitedfordecentralizedusecases.
Salientwasrankedinthebottomfourof24indeploymentsize(numberofusers).Thisisnot
surprisingasSalienthastraditionallyofferedanarchitectureprimarilyforpowerusersratherthan
informationconsumers.Salient'snewdashboardandmobileproductsareintendedtoincrease
adoptionamonginformationconsumers.
Forbusinessbenefit,Salientwasonlyranked9outof24vendors.Thisissurprising,givenits
positiveresultsinotherpartsofthecustomerreferencesurveyanditssolutionmentality.(Business
benefitisacompositescoreof11surveyquestions.)Salientisbettersuitedtosome(suchasthe
abilitytomakebetterdecisionsfaster),thanothers(suchasreducingITheadcount).
Althoughitspartnernetworkcontinuestogrowandhassupportinallmajorregionsoftheglobe,
Salientisstillnotverywellknowninthemarket.ItisprimarilyaNorthAmericanvendor,witha
limitedsalespresence,asmallpartnerecosystemandfewglobalresources.
SAP
SAPdeliversabroadrangeofBIandanalyticcapabilities:forlargeITmanagedenterpriseBIdeployments
withtheSAPBusinessObjectsBIplatformandfordecentralizeddatadiscoverydeploymentswithSAP
Lumira.ThisiscomplementedwiththeSAPHanainmemorydataplatform.CompaniesoftenchooseSAP
astheirenterpriseBIstandard,particularlyiftheyalsostandardizeonSAPforERPapplications.
SAP'spositionintheLeadersquadrantisprimarilybasedontwoaspects.SAPisinvestingheavilyina
visionaryproductdirectionwithSAPLumiraandhasgoodproductscoresthathaveimprovedwiththe
newrelease,andithasintroduceditssimplificationstrategyfortheBIplatformcomponents.However,
SAPcontinuouslygetsbelowaveragescoresinalmostallareasofcustomerexperienceandbusiness
benefitsachieved,andhashadlimitedsuccesstodateinaddressingbusinessuserdatadiscovery
requirements.SAPmusttranslateitsvisionaryinvestmentsintomomentumandanimprovedcustomer
experiencetoremainaLeaderinthefuture.
Strengths
SAPhascontinuedinvestinginnewcapabilitieswithanumberofpotentialdifferentiators.For
instance:SAPLumira'sadvancedselfservicedatapreparationandInfographicsfeaturessmartdata
discovery,byintegratingPredictiveAnalytics(SAP'sadvancedanalyticsplatformacquiredfrom
KXEN)andLumiragoverneddatadiscovery,byintegratingSAPLumirawithSAPBusinessObjects
Enterprise,andintegrationwithSAPHana.However,SAP'sfuturesuccessingainingtractionand
adoptionwithitsnewcapabilitieswilldemonstratetowhatextentSAPcancompetesuccessfully
withdatadiscoveryleaders.
SAPproductcapabilitiesscoredaboveaverageinaggregate,withabroadrangeoffunctionalityand
particularstrengthsinBIplatformadministrationandmobile.
SurveyresponsesshowthatSAPBusinessObjectsBIispredominantlyusedforlargecustomer
deployments.Theaveragenumberofusersismorethantwicethesurveyaverageandthethird
highestoverall.SAPis,mostoften,theenterpriseBIstandardasindicatedby81%ofsurvey
respondents(amongthehighestpercentageinthesurvey)oftenincombinationwithSAP
businessapplications(morethan60%ofitssurveyedcustomersuseSAPastheirprimaryERP
system,althoughthecompanyhassaidthatnewBIrevenueisderivedfromamuchlower
percentageofSAPERPcustomers).
SAPannounceditsproductsimplificationstrategyduring2014,aimingtosignificantlyreducethe
numberofBIcomponents.Whilethisisstillaworkinprogress,itisaclearsignofintent.Together
withSAP'sinvestmentsinSAPLumira,thismighthaveled35%oftherespondentstofeelmore
positiveaboutSAP'sfuture(apercentageabovetheoverallaverage).Furthermore,lessthan8%of
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customers,slightlybelowthesurveyaverage,considerdiscontinuingtheiruseofSAP'sBIplatform.
Cautions
DespiteSAPcontinuingitsBICustomerSuccessinitiative,itscustomerexperience(seeNote3)
scoresareamongthelowestacrossallmeasures.Itisalsoscoresbelowaverageinmarket
understanding,reflectingitsongoingstruggletomeetbusinessuserorienteddatadiscovery
requirementsinadditiontomeetingtherequirementsforlargeITmanagedenterpriseBI
deployments.Moreover,analyticdashboardsareidentifiedasoneoftheweakercomponentsofthe
platform.SAPneedstofurtherinvestinimprovingcustomerexperiencewithinitsinstalledbaseand
notriskoverstressingitsclients'loyaltyandstackstickiness.
SAP'sreferencecustomersrateditnearthelowestscoreoverallforsalesexperiencethisyear.
Consistentwithlastyear,42%identifiedcostasthemostimportantlimitationforwider
deployment.Apparently,SAP'ssimplifiedpricingandlicensingmodel,whichwasintroducedduring
September2014,isstillearlyinitsrolloutandhasnotyethadapositiveeffect.Additionally,in
Gartner'sdealingswithclients,SAPcustomerscontinuetoraiseconcernsregardingadditional
licenseandmaintenancecostswhenconsideringupgradingtothelatestversiontofullyleverageall
availableBIcapabilities.
Customerspreviouslyreportedimprovementsinproductqualityandstabilitywithversion4.1ofSAP
BusinessObjectsBI.However,SAPneedstocontinueimprovingproductqualityasitsscoresare
secondfromthebottomagainthisyear.Stabilityandreliabilityproblemswereidentifiedasthetop
issuesbytherespondentsfollowedbyabsentorweakfunctionalityasthesecondmostimportant
problem.SAPalsoratedbelowaverageinBIplatformintegration,whichcanbeanadditional
challengewhensupportandproductqualityareanissue.SAP'sBIplatformismostlyusedforlarge
ITmanagedenterpriseBIwithtraditionalstyleanalysisandreportingcentricusecases,whichare
relatedtothemorebasictypesofanalysisreportedbyusersoftheplatform.SAPisalsoratedthe
secondlowestacrossallthreemeasuresofeaseofusethatis,easeofuseforendusers,content
creation,andadministrationandimplementation.
WhileSAPstartedtoofferanumberofcloudBIoptions,rangingfrominfrastructure,platformand
SaaStomanagedcloudasaservice,itjuststartedtogettractionincomparisonwithcloudBIpure
playvendors.
SAS
SASoffersvastarrayofintegratedcomponentswithinitsBusinessIntelligenceandAnalyticssuitethat
combinesdeepexpertiseinstatisticsandpredictivemodelingwithinnovativevisualizationenabledby
powerfulinmemoryprocessingcapabilities.SASVisualAnalyticsistheflagshipproductinthesuitefor
deliveringinteractive,selfserviceanalyticcapabilitiesatanenterpriselevelextendingthereachofSAS
beyonditstraditionaluserbaseofpowerusers,datascientistsandITdeveloperswithinorganizations.
SASalsoleveragesitsrangeofplatformcomponentsandexpertiseinvariousindustriestoofferawide
rangeofverticalanddomainspecificanalyticapplications.
SASisagainaLeaderthisyearasitcontinuestobuildmomentumwithSASVisualAnalytics,whichwas
releasedin2012andhasgainedsometractioninthemarketagainstthedatadiscoveryleadersthrough
productdifferentiationandamoreaccessiblepricingmodel(withalowerentrypointthaninitiallyoffered).
SASalsocontinuestodemonstrateverystrongvisioninmanyareassuchastheexpansionofbothsmart
datadiscoverycapabilitiesandembeddedadvancedanalyticswithinSASVisualAnalytics,seamless
navigationbetweenSASVisualAnalyticsandSASVisualStatistics,andintegrationacrossothercore
analyticcomponentsoftheplatforminordertoaddressenterpriserequirementsforgoverneddata
discovery.
Strengths
SASwasratedslightlyhigherformarketunderstanding(byreferences)thantheaverageforthis
MagicQuadrantthisisacompositemeasurecombiningeaseofuse,complexityofanalysisand
breadthofuse(seeNote3).SupportforcomplexanalyticusecasesisanobviousstrengthforSAS,
butthefactthateightothervendorsrankedhigherforcomplexityofanalysismayindicatethatin
manycasestheprimaryproductbeingusedisEnterpriseBI,whichoffersmoretraditionalstylesof
reporting,andthatpenetrationandadoptionofVisualAnalyticstoaddressmorecomplexusecases
isaworkinprogresswithinSAS'sBIcustomerbase.Theportfolioofproductsreachesabroader
rangeofusersleveragingtheplatformtosupportusecasesspanningthefullanalyticspectrum,
whichisapositiveforSASandadifferentiatorforitsplatform.
ThemainreasonsreferencecustomerschooseSASarefunctionalityandproductquality,whichare
clearstrengths.SASdeliversafullrangeoffunctionalitythroughintegratedBIandanalyticplatform
componentssuchasSASVisualAnalytics,SASOfficeAnalyticsandSASBI/EnterpriseBIServer
(EBI)aswellascomplementaryproductsusedfordataintegration,datamanagement,datamining
andpredictivemodelingallbuiltwithafocusonproductqualityforwhichSASwasratedjust
abovetheoverallaverage.
TheSASBIandanalyticsplatformcanbedeployedtomeettheneedsofadiversesetofusecases,
asindicatedbyreferenceorganizationsthatrankedSASthirdforfrequencyofdeploymentinboth
centralizedanddecentralizedBIusecases.ThisdiversitypositionsSASfavorablytodifferentiate
itselffromothervendorsinthemarketwithaplatformthatisabletomeetboththeenterprise
needsofITandtheselfserviceneedsofthebusiness.
Nearly15%ofsurveyreferencesreportusingtheintegratedselfservicedatapreparation
capabilitiesofferedbySAStoallowbusinessusersandanalyststoaccess,integrateandtransform
datainpreparationforanalysis.Theavailabilityofintegratedbusinessuserdatapreparation
capabilitiesisadifferentiatorforSAScomparedwithotherdatadiscoveryvendorsparticularly
Tableau,whichreliesonthirdpartyintegrationwithvendorssuchasAlteryx,Paxata,andTrifactato
deliverthiscapabilitytoitscustomers.
Cautions
LicensecostwasagainaconcernforSAScustomersin2014andwascitedasabarriertowider
deploymentsby46%ofthereferenceorganizationswhorespondedtothesurvey,higherthanall
butoneothervendorintheMagicQuadrant.Itisexpectedthatthiswillimproveinnextyear's
surveyascustomersbenefitfromthefactthatSASrevampeditsVisualAnalyticspricingstructure
inSeptember2014toaddressthisconcernandofferitscustomersaperuserpricepointthat
morecloselyalignswithcompetitivedatadiscoveryproductsinthemarket.Withthischange,SAS
hasalsomadeVisualAnalyticsmoreaccessibletotheSMBmarketwithalowerpointofentry
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fourcoreserverlicensepricedat$8,000,whichcansupportuptofivepowerusers.Underthenew
pricingstructure,theperuserlicensecostofVisualAnalyticsismorecomparabletoleadingdata
discoveryofferings,whichiscriticaltoSAS'sgoalofextendingthereachofanalyticsmorebroadly
withinitscustomerbaseandtowinnetnewcustomers.
CustomersreportedsignificantdifficultyinmigratingtothelatestreleaseoftheSASplatform
componentstheyhavedeployed,asindicatedbyitsbeinggiventhefourthhighestmigration
difficultyrating.Whilethemigrationdifficultyratingishigh(comparedwithotherMagicQuadrant
vendorsincludedinthesurvey)itshouldbenotedthatthescorecorrespondstoaratingbetween
"straightforward"and"somewhatcomplex"accordingtothescaleusedinthesurvey.Itisalsolikely
thatthecomplexityreportedbysomecustomersisrelatedtoplatformlevelmigrationsratherthan
versionupdatestoindividualproducts.
Supportforcomplexusecasesisastrengthoftheplatform,butSASreferencesratebothoverall
easeofuseandbusinessbenefitsdeliveredasbelowtheoverallaverage.Thiscouldbebecause
adoptionofVisualAnalytics,whilehigherthanothertraditionalmarketshareleaders,isstillearly
andhasyettohaveitsfullimpactonperceivedeaseofusealso,themostrecentreleaseofEBI,
whichoffersusabilityimprovements,hasnotyetbeenwidelydeployed.Otherdatadiscovery
platformsarecurrentlydoingabetterjobofexecutingonthevisionofmakinghardthingseasyand
beingaccessibletoabroaderrangeofusers,butSASVisualAnalyticsisgainingawarenessand
tractioninthemarketandhasthepotentialtoclosethegap.
Tableau
Tableau'sintuitive,visualbaseddatadiscoverycapabilitieshavetransformedbusinessusers'expectations
aboutwhattheycandiscoverindataandsharewithoutextensiveskillsortrainingwithaBIplatform.
Tableau'srevenuegrowthduringthepastfewyearshasveryrapidlypassedthroughthe$100million,
$200millionand$300millionrevenuethresholdsatanextraordinaryratecomparedwithothersoftware
andtechnologycompanies.
TableauhasastrongpositionontheAbilitytoExecuteaxisoftheLeadersquadrant,becauseofthe
company'ssuccessful"landandexpand"strategythathasdrivenmuchofitsgrowthmomentum.Many
ofGartner'sBIandanalyticsclientsareseeingTableauusageexpandintheirorganizationsandhavehad
toadapttheirstrategy.Theyhavehadtoadjusttoincorporatetherequirementsthatnewusers/usageof
Tableaubringintotheexistingdeploymentandinformationgovernancemodelsandinformation
infrastructures.Despiteitsexceptionalgrowth,whichcancausegrowingpains,Tableauhascontinuedto
deliverstellarcustomerexperienceandbusinessvalue.WeexpectthatTableauwillcontinuetorapidly
expanditspartnernetworkandtoimproveinternationalpresenceduringthecomingyears.
Strengths
Tableauhasclearlydefinedthemarketintermsofdatadiscovery,withafocuson"helpingpeople
seeandunderstandtheirdata."Itiscurrentlytheperceivedmarketleaderwithmostvendors
viewingTableauasthecompetitortheymostwanttobelikeandtobeat.Ataminimum,theywant
tostoptheencroachmentofTableauintotheircustomeraccounts.
Tableauratesamongthetopfivevendorsforaggregateproductscore,withparticularstrengthsin
thedecentralizedandgoverneddatadiscoveryusecases.Inparticular,analyticdashboards,free
formexploration,businessuserdatamashupandclouddeploymentareplatformstrengths.
Tableau'sdirectqueryaccesstoabroadrangeofSQLandMDXdatasources,aswellasanumberof
Hadoopdistributions,nativesupportforGoogleBigQuery,SalesforceandGoogleAnalyticshasbeen
astrengthoftheplatformsincetheproduct'sinceptionandoftenincreaseditsappealtoITversus
inmemoryonlyoptions.Asaresult,customersreporthavingslightlybelowaveragedeployment
sizes,intermsofusers,butamongthehighestdatavolumes(inthisMagicQuadrant).
Tableauhasmanageditsgrowthandmomentumwell.Thecompanyhasbeenabletogrowand
scalewithoutasignificantimpactondiscountsextended(thatis,theseareverylimited)or
customerexperience.Mosttechnologycompaniesstruggletomanagethisbalancebetweengrowth
andexecution.
Tableaucustomersreportamongthehighestscoresintermsofbreadthandeaseofusealongwith
highbusinessbenefitsrealized.GartnerinquiriesandcustomerconversationsrevealthatTableau
usersreportanenthusiasmfortheproductasaresultofbeingabletorapidlyleverageinsightsfrom
Tableauthathaveasignificantimpactontheirbusiness.Customersalsoreportfasterthanaverage
reportdevelopmenttimes.
TableauisanR&Ddrivencompany.ItcontinuestoinvestinR&Datahigherpace(intermsof
percentageofrevenue29%in2014)thanmostotherBIvendors.
Cautions
Tableauhasalimitedproductlinefocusedondatadiscovery.Organizationsliketobuyandmanage
fewersoftwareassetsandvendors.Atsomepointmanyofthenewgenerationofvisualizationand
discoverytoolsthatarebundledwithother(competitor)applicationsmaygaintraction,particularly
astheyrolloutsmartdatadiscoveryandselfservicedatapreparationdifferentiators.
ITdevelopedreportsanddashboards,traditionalstylesofanalysis,metadatamanagement,
developmentandintegration,BIplatformadministration,embeddedBIandcollaborationarerated
asweakercapabilitiesoftheplatform,makingitlesswellsuitedforcentralizedandembeddeduse
cases.WhenTableaucustomershaveadvanceddatapreparation,productionreporting,advanced
analytics,distributionandalertingasrequirements,theyhavetoturntothirdpartyproductsand
partnercapabilities.Thismayalsolimititsabilityforlargescaledisplacements,butnotforlarge
scalesurroundingandmarginalizingofITandreportcentricincumbents.
Tableauisthecompetitivetargetofmostothervendorsinthismarket.Itfacescompetitivethreats
fromeveryothervendorinthemarketthatisalsofocusedondeliveringselfservicedatadiscovery
andvisualizationcapabilities,inanattempttoslowdownTableau'smomentum.
Tableauofferslimitedadvancedanalyticscapabilities.Rintegrationhasbeenrecentlyaddedandisa
majorimprovementforusersneedingmorestatisticalandadvancedcapabilities.Othervendors,
suchasSAS,SAPandTibco,havemoreadvancednativecapabilities.
Tableau'senterprisefeaturesarounddatamodelingandreuse,scalabilityandembeddabilitythat
enablecompaniestousetheplatforminamorepervasiveandgovernedwayareevolvingwith
eachrelease,butarestillmorelimitedthanITcentricsystemofrecordplatforms.
Targit
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Targit'sDecisionSuiteoffersasingle,integratedandcomprehensiveBIandanalyticsplatform.Decision
SuitefocusesonmeetingITdemandwithrespecttodatamanagementanddatagovernance,while
attractingawiderangeofenduserswithanemphasisoneaseofuseandaconsistentuserexperience.
TargitisheadquarteredinDenmarkwithofficesin12countries,includingtheU.S.,Brazil,Australiaand
India.
TargitispositionedasaNichePlayerwithitsDecisionSuiteplatform.ItsprimarymarketistheMicrosoft
customerbase,withabout80%ofitscustomersusingMicrosoftSQLserver,ERPorCRM.Targitfurther
strengtheneditspositioninthismarketsegmentbyenhancingitsintegrationwithMicrosoftSharePoint,
AXandCRMandbuildingverticalspecificsolutionstogetherwithitspartnerbase.
Strengths
SurveyresponsesindicatethatthemainreasonsforselectingTargitcontinuetobeeaseofusefor
developersandendusers,functionalityaswellasdataaccessandintegrations.Thisisinlinewith
Targit'sapproachtodeliverasingle,integratedBIplatformtomeetITaswellasbusinessusers'
needs.
Targitispredominatelyusedasthecentralized,largelyITcontrolledBIplatform.Theproductis
ratedhighlyformetadatamanagementandtraditionalstylesofanalysisitachievedthehighest
percentageofusers(84%ofrespondents)deployingtheplatformforthisusecase.
Aboveaveragescoresforoverallcustomerexperience(seeNote3)andsalesexperienceshow
improvementsfromTargitinmeetingitsclients'expectations.Anotherpositivesignisanoverall
productqualityscorethatisaboveaverage,placingTargitinthetopthirdinthatrespect.In
addition,Targitcustomersrateditasaboveaverageregardingbusinessbenefitsachieved.
Consequently,incomparisonwithlastyear,thenumberofcustomersconsideringdiscontinuing
droppedfromabout15%to10%(althoughthisisstillslightlyaboveaverage).
TargithascontinuedtoinvestinverticalspecificBIapplications,addressing14differentverticals.
Thisislargelydonethroughpartners,leveragingtheTargitFrameworktobuilddatamodels,ETL
andbusinesscontentforverticalspecificBIandanalyticapplications.TogetherwithTargit'sdeep
integrationintoMicrosoftapplications,thisisakeydifferentiatorforTargit.Approximately60%ofits
customerbasealreadyusesthesepredefinedverticalspecificsolutions.
TargitcontinuestoinvestinthecomprehensivenessoftheDecisionSuiteplatform.Targitnow
supportsbigdatasourcesthroughnativeconnectionstotheMicrosoftAnalyticsPlatformSystem.In
2014,Targit'sdatadiscoverymodulewasextendedwiththeintroductionofsomebusinessuser
datamashupcapabilitiesthroughthenewTargitDataService,whichincludesexternaldatasources
suchasAzureDataMarket,ODataandQuandl.AnewJavathinclientaddressestheneedfor
embeddedBI,inparticularforIoTscenariossuchasdeploymentsonInternetenableddeviceslike
SmartTVs,manufacturingequipmentandmachinery.Moreover,incontrasttolastyear'sresults,
performancewasonlyindicatedtobeaproblembyabout5%ofTargit'ssurveyrespondents.Thisis
asignthatthenewerversionsofDecisionSuiteaddressedpreviouslyknownperformanceissues.
Cautions
Despiteitsinvestmentinnewcapabilities,surveyrespondentscontinuedtoscoreTargitasbelow
averageforoverallmarketunderstanding.Althoughtheproductsupportsinteractiveanalysis,andis
ratedeasytouse,customersdeployTargitinmorenarrowbasicreportingandanalysisscenarios,
whichhasledtoTargitbeingplacedinthebottomquartileforbreadthofuseandbelowaveragein
complexityofanalysis.
Targit'sstrongfocusonMicrosoftcustomerscontinuestobeakeydifferentiator,butalsoarisk.
Microsoft'scontinuedinvestmentinitsBIportfolio,inparticularwithrespecttoselfserviceBIand
datadiscoverycapabilitiessuchasPowerBI,canthreatenTargit'sfutureopportunitiestogrow.
Targit'smaincustomerbaseiswithintheSMBmarket.About82%ofsurveyrespondentsreported
TargitastheirenterpriseBIstandard,andthedeploymentsizesremainverysmall.Theaverage
datavolumeaccessedislessthan10%ofthesurveyaverageof14.2TB,andtheaveragenumber
ofusersis,at87,significantlylowerthantheoverallaverageof1,554.
TibcoSoftware
Tibco'sBIplatformconsistsoftwodistinctproductscoveringawiderangeofanalyticcapabilities.Spotfire
isaleadingdatadiscoveryandinteractivevisualizationproductthatoffersbusinessusersandanalysts
theabilitytoaccess,combine,prepareandvisualizedataintheformofhighlyinteractiveanalytic
dashboards.SpotfirealsooffersadvancedanalyticcapabilitiesthroughintegrationwithTibco'sEnterprise
RuntimeforR(TERR),andisaleaderingeospatial,locationanalytics,andrealtimeusecases.Tibco's
secondproduct,Jaspersoft,wasacquiredinApril2014,toexpandtheplatform'srangeofanalytic
capabilitiesbeyonddatadiscoverytoincludekeystrengthsoftheJaspersoftproductembedded
analyticsandproductionreporting.
Tibcohastwoproductsthatarebothhighlyratedbycustomers,butcontinuedpoorexecutionofSpotfire
inadatadiscoveryledmarketistheprimarydriverofTibco'sdownwardmovefromtheLeadersto
Visionariesquadrantthisyear.Whileotherdatadiscoveryleadershaveenjoyedrecentsuccessand
growthusinga"landandexpand"businessfocusedsalesmodel,Tibcohascontinuedtotrytosell
SpotfiretoITusingthesameenterprisesalesmodelithasformiddleware,whichhassofarresultedina
missedopportunitytobeamajorplayerinthedatadiscoveryspace.
Strengths
Tibcodeliverscapabilitiesthatcoverawiderangeofanalyticusecasesthroughitstwoprimary
products,SpotfireandJaspersoft,asindicatedbyitspositioninginthetopquartileofvendorsfor
complexityofanalysisperformedbyuserswhichassesseshowtheplatformisusedbysurvey
referenceorganizationswithhigherweightassignedtointeractiveandadvancedanalysisandlower
weightassignedtostaticorparameterizedreporting(seeNote3).Thiswasalsoafactordriving
customerbuyingdecisions,with16%ofreferencesreportingthatplatformfunctionalitywasthetop
reasonforbuyingTibco.
Tibcoearnedoneofthehighestaggregateproductscores,largelybecausetheassessmentcrossed
bothSpotfireandJaspersoftwhichcombinedhavestrongcapabilitiesforbothcentralizedand
decentralizedusecases,fromITcentricreportingandembeddedBIthroughdatadiscovery,
althoughtheplatformsarenotyetintegrated.
Tibco,withJaspersoft,isusedtodeliveranalyticcontenttothehighestpercentageofexternalusers
ofallvendorsincludedinthisMagicQuadrant,andhasthesixthhighestpercentageofreferences
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reportingthattheyusetheplatforminsupportofanOEM/embeddedusecase.Thisstrengthisalso
reflectedinthefactthatTibcoranksamongthehighestinaveragedeploymentsize,at7,852users
(wellabovetheoverallaverageof1,554).
Over25%ofcustomersreportthatcombinedeaseofusefordevelopersandendusersisaprimary
reasonforbuyingTibcoproducts.Onceimplemented,customersreportthatcombinedeaseofuse
forTibcoisslightlyabovetheoverallaverageforthisMagicQuadrant,drivenlargelybyfavorable
scoresforSpotfire.Spotfirescoresinthetopquartileforeaseofuse,whileJaspersoftscoresinthe
bottomquartile.
Cautions
Tibcoiscomposedoftwoseparateproductofferingsthatsupportverydifferentusersandusecases
withlittleintegration,butthetaskofbringingSpotfireandJaspersofttogetherremainsaworkin
progressthatwilltaketimetofullymaterialize.Whiletheoverallportfoliodoescoverawiderangeof
analyticcapabilities,itisnotclearhoworwhentheproductroadmapswillconvergewhichmay
causeconfusionforexistingcustomersandpotentialbuyers.Metadatamanagementandtraditional
stylesofanalysiswereratedasweakercapabilitiesacrosstheplatforms.
ThefutureofTibcoitselfisuncertain,followingtheacquisitionofthecompanybyVistaEquity
Partners(whichclosedinDecember2014).Inthenearterm,Tibcowilloperateasaprivatelyheld
singleentity,asitdidwhenitwaspubliclytraded,butthelongertermintentionsofVistaarenot
yetclear.TheingredientsforaleadingBIandanalyticsplatformarepresentwithTibco'smany
strategicacquisitionshowever,Vistawillneedtoimplementmajorchangestoaddressthesales
modelandexecutionissues,whichhaveplaguedTibcohistorically,inordertoregaintractionand
onceagainberecognizedasamarketleader.
TibcohasstruggledwiththemarketpositioningandsalesexecutionofSpotfiresinceitwasacquired,
whichisreflectedinTibco'ssixthfrombottomranking(acrossthevendorsinthisMagicQuadrant)
insalesexperience,andalsoasharpdeclineinbuyerinterestasindicatedbythelackofinquiries
andcontractreviewsforbothSpotfireandJaspersoft.
CustomersupportanduserenablementwerebothratedpoorlybyTibco'sreferences,whichranked
thembelowtheaverageoverallandfortheindividualcomponentswithineachcategory.User
enablementisofparticularconcern,beingrankedfourthfromthebottomthisisinstarkcontrast
toitsdatadiscoverycompetitors,TableauandQlik,whichwerebothrankedinthetopfiveinthis
category.
Yellowfin
Yellowfindeliversasetofinnovativecapabilitiesincollaborationfeatures,storytellingandmobile,anda
tightlyintegratedsetoftoolsfromdataintegrationtodashboards.FoundedinAustraliain2003,
YellowfinisaBIvendorthatcontinuestoinvestinauserfriendlyinterfacetoempowerbusinessusers.
YellowfinispositionedintheNichePlayersQuadrantoftheMagicQuadrant.CollaborationandsocialBI,
mobileandlocationintelligencehavebeensuccessfulwaystodifferentiateitsplatformfromcompetitors.
Strengths
Customersreportthethirdhighestpercentageofclouddeploymentsinapubliccloud(afterthetwo
cloudspecialistsinthisMagicQuadrantBirstandGoodData)forthisvendor,andthehighestfor
deploymentonaprivatecloud.OrganizationsplanningtoadoptacloudbasedBIstrategyshould
considerYellowfinasanoption.
EmbeddedBIrepresentsanimportantshareofitsrevenueandcustomerbase,withtheproduct
beingincorporatedbypartnersaspartoftheirownapplications.Atightlyintegratedplatformand
extensiveAPIssupportthislineofbusinessforthevendor.Asaresult,Yellowfinreceiveshighscores
fortheOEMusecase.Collaborationandmobilecapabilitiesareratedasparticularplatform
strengths.
Theaveragereportdevelopmenttimeis3.2days,fasterthantheoverallaverageof4.0daysforthe
vendorsinthisMagicQuadrantapositiveoutcomeforavendortryingtoempowerbusiness
users.Thisisconsistentwithitsaboveaverageratingsforeaseofuse.
YellowfinhasthehighestnumberofbusinessusersforeachITcontentauthoraratioof44:1,
whiletheaverageintheMagicQuadrantis15:1.Thisstrongresultrepresentsreducedoperation
costsforcustomersandshouldbefactoredinwhencomparingthetotalcostofownershipof
differentBIandanalyticsplatforms.Thisresultalsoconfirmsthattheproductisusedextensivelyfor
centralizeddeploymentsthatservereportanddashboardconsumers.
Cautions
Customersreportthatproblemswithproductqualityisanongoingconcern.Thisisevenmore
relevantknowingthatYellowfinoftendealswithbusinessunitsandSMBsthatmaylacktheIT
resourcesnecessarytosolvesoftwareproblems.
Yellowfinispursuingaproductstrategyofempoweringbusinessusersthrougheasytousetools.
Thismarketpositioningwillbeenhanced,goingforward,withthereleaseofdatadiscovery
capabilitiestocomplementtheexistingdashboard'scapabilities.Thisgapintheplatformimpacts
negativelyonthescoresfordecentralizeduseofBI,comparedwiththeresultsofothervendors.
CustomerreferencescoresputYellowfininthebottomfivevendorsinthisMagicQuadrantforthe
averagenumberofusers(at323)andthebottomthreeforaveragedatavolumes(with652GB),
percustomerdeployment.Italsoearnedperformancescoresthatarenearthebottom.When
combined,thesethreemetricsraiseconcernsabouttheplatform'sscalability.Prospectivecustomers
shouldrunproofofconceptprocessestovalidatewhetherYellowfincandeliverinlinewiththeir
requirements.Itshouldbementionedthough,thatthecompanyisabletopresentreferencesof
verylargedeploymentsshowingusthatundertherightinfrastructureandworkloadscenarios,
thesolutioncanscaleadequately,
Yellowfinstillhasalimitedgeographicpresencecomparedwithotherestablishedvendorsandneeds
toexpandifitaspirestomovebeyondtheNichePlayersquadrant.Toaddressthischallenge,the
companycontinuestoinvesttogrowitsdirectpresenceandpartnernetworkitcurrentlyhas
morethan250partnersworldwide.Moreover,ithasnowdirectorindirectrepresentationisAsia,
Europe,theU.S.,LatinAmericaandAfrica.
VendorsAddedandDropped
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WereviewandadjustourinclusioncriteriaforMagicQuadrantsandMarketScopesasmarketschange.As
aresultoftheseadjustments,themixofvendorsinanyMagicQuadrantorMarketScopemaychange
overtime.Avendor'sappearanceinaMagicQuadrantorMarketScopeoneyearandnotthenextdoes
notnecessarilyindicatethatwehavechangedouropinionofthatvendor.Itmaybeareflectionofa
changeinthemarketand,therefore,changedevaluationcriteria,orofachangeoffocusbythatvendor.
Added
DatawatchwasaddedtotheMagicQuadrantthisyear.Itmetalloftheinclusioncriteriaandwas
rankedinthetop24ofassessedvendorsbecauseofitsdifferentiationinsupportingemerging
requirementsfordatadiscoveryonstreamingandmultistructureddata.
Dropped
Arcplan,BitamandInforwereexcludedfromtheMagicQuadrantthisyearbecausetheydidnot
meetalloftheinclusionrequirements.Exclusionthisyeardoesnotmeantheywillnotbe
consideredinfutureyears.
JaspersoftwasacquiredbyTibco.ThepositionoftheTibcodotonthisyear'sMagicQuadrantreflects
anassessmentofbothSpotfireandJaspersoft.
OtherVendorstoConsiderThatDidNotQualifyforInclusion
AnumberofinterestingvendorsparticipatedintheMagicQuadrantprocess(withmostidentifying
referencecustomersandprovidinginformation),butdidnotmeetthecriteriaforinclusionintheMagic
Quadrantitself.Thesevendorsfallintothefollowingcategories:
Realtimeprocessandoperationsintelligence
Hadoopbaseddatadiscovery
Collaborativedecisionmaking,collaborativeBIandcollaborativeperformancemanagement
IntegratedBIandcorporateperformancemanagement
CloudBI
Newapproachestobigdata
Smartdatadiscoveryandnaturallanguagegeneration
Searchbaseddatadiscovery
Link/graphbaseddatadiscovery
Datadiscovery
Selfservicedatapreparation
OtherBIplatformvendorsworthconsidering
RealTimeProcessandOperationsIntelligence
Analyticsfordataofdifferentvelocities(realtimeandbatch)areanincreasinglyimportantdriverofvalue
frombigdata,particularlyasdemandforanalyticsapplicationsthatrequirecombiningstreamingdata
withhistoricaldataforarangeofhighvalueapplications(includingoperationalintelligence,
cybersecurityanalytics,processintelligenceandInternetofThingsapplications,suchaspreventive
maintenanceandassetoptimization)becomesmoremainstream.KofaxandSplunk(mentionedhere)
aswellasDatawatchandTibco(Spotfire)supporttheseemergingrequirements.
Kofax(Altosoft)
KofaxacquiredAltosoftinFebruary2013toaddprocessintelligenceandembeddedanalyticstoits
applicationstack.WhileAltosoft'scodeispackagedasKofaxAnalytics,thevendorcontinuestooperateas
awhollyownedsubsidiary,directlysellingitsInsight5.0platform.Insightprovidesasingleintegrated
platformfromdataintegration,toinmemorydatastorage,todashboarddeliverywithnocodingor
scriptingrequired.UnlikemostBItools,AltosoftInsightisprocessaware.Insightprovidesan
understandingofanentirebusinessprocesstopinpointprocessstepsinwhichwaste,lossand
inefficienciesaretakingplace.Thisincludesprocessesthatspanmultiplesystemsofrecord.Nobusiness
processmanagement,workfloworprocessmodelingtoolsarerequired.Duringthepastyear,Kofaxgrew
from500to700customerorganizationswithstrongpracticesinthehealthcareandfinancialservices
verticals.InInsight5.0(itslatestrelease)Kofaxhasaddedcontinuoussimulationpredictiveanalyticsfor
processintelligenceandhasrewrittentheplatformtoentirelysupportHTML5,eliminatingprevious
MicrosoftSilverlightdependencies.AnotherinnovationisKofax'spatentpendingMapAggregatedistributed
inmemoryarchitecturethatovercomestheproblemofbeinglimitedtotheRAMofasinglephysical
server.Now,AltosoftInsightcandistributeinmemorydataacrossmultipleservers.
Splunk
SplunkhasauniquesetofcapabilitiesanddifferentiatorscomparedwithotherBI/analyticsplatform
vendorsinthemarket.ThefocusforSplunkisthemanagementandrealtime(aswellashistorical)
analysisassociatedwithhighvolume,highvelocityandhighlyvariabledatathataretypicalofmachine
datasets/streams.Ithastheabilitytocollect,index,model,storeandexplore/analyze/visualizedatafrom
multiplemachinegenerateddatasourcesaswellasnetworkdata.Splunkenablescorrelationacross
multipledatasourcesincludingmobiledata,supportsschemasontheflyandhasuniversaldata
forwardingcapabilities.There'snobackendrelationaldatabasemanagementsystemandnoneedtofilter
thenforwarddata.Splunkalsosupportstheabilitytoperformdatamashupsacrossstructureddatain
relationaldatabasesandmachinegenerateddata.SupportforanOpenDatabaseConnectivity(ODBC)
interfaceenablesdeliveryofmachinedatafromSplunktovisualizationtools.
TypicalSplunkcustomersspanmultiplesegments,suchashealthcare,finance,government,online
gamingandmedia,anduseitsproductsforavarietyofusecases:securityanalytics,IToperations
analytics,IoTanalyticsalongwithbusinessanalytics.Splunkhasauniquepricingmodel,inthebusiness
analyticsmarketanyhow,basedondailyindexvolume.Splunkdoesnotpriceby
nodes/CPUs/users/serverstheseelementsareunlimitedintheSplunkpricingmodel.Asapartofthe
upcomingHunk6.2release,Splunk'sanalyticsproductfordatastoredinHadooporNoSQLdatastores,
customerscanpurchaseHunkonanhourlyconsumptionbasis(runninginAWS).Becauseofitsrealtime
capabilitiesandabilitytointegrateauniqueclassofdatawithstructureddatasources,Splunkisoften
alreadydeployedinanorganizationforoperationalusecasesandusedalongsidetocomplement,rather
thanreplace,existingBIandanalyticsplatforminvestments.
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HadoopBasedDataDiscovery
TheeverincreasingamountanddiversityofdatahasgivenrisetotheneedforanduseofNoSQL
databases,suchasHadoop(increasinglyleveragingSpark)tostore,manageandquerylargeamountsof
dataeconomically.However,therarityandthespecializednatureoftheskillsneededtomanageHadoop
clusters,generateMapReducequeriesandfindinsightsinthesenewsourcesofdatahaveinhibited
mainstreamadoption,particularlyamongbusinessusers.Hadoopbaseddatadiscoveryenablesbusiness
userstoexploreandfindinsightsacrossdiversedata(suchasclickstreams,social,sensorandtransaction
data)thatisstored,managedandprocessedinHadoop,increasinglywithSpark.Itenablesusersto
directlyquerytheHadoopDistributedFileSystem(HDFS)withouttheextensivemodelingrequiredby
traditionalSQLbasedapproaches,thespecializedskillstogeneratecustomMapReduce,HiveorPig
queries,ortheperformancepenaltyandlackofinteractivityofqueryingHadoopthroughHive.Platfora,
Datameer,FICO(whichacquiredKarmasphere)L3andtheEligotechareHadoopcentricdatadiscovery
vendorswhosetoolsaredesignedtoaddressthischallenge.ThesecompaniesarebankingonHadoopwith
Sparkincreasinglysupplantingthedatawarehouseastheprimarydatamanagementrepositoryand
platformwithinenterprises.Webelievethat,fortheforeseeablefuture,HadoopandotherNoSQLdata
storesaremorelikelytocomplementthesystemsofrecorddatawarehouse.Arangeofvendorsare
emergingtoaddressrequirementsfordataexplorationonHadoop.Theseincludedatabaseanddata
warehousesuppliers(suchasIBM,MicrosoftandOracle,whichjustreleasedisOracleBigDataDiscovery
platform)BIcompaniesaccessingHadoopthroughHiveandHBaseorthoughnativeintegrationwith
HDFS(likePentahoandMicroStrategy)andHadoopdistributionvendorsthemselves(likeCloudera
Impala)thatareattemptingtomakeSQLmoreaccessibleand"performant"againstHadoop.Emerging
standardsandvendorsupportforSparkarealsoenhancingplatformcapabilitiesforinteractive
exploration.
Datameer
Datameerprovidesabigdataanalyticsplatform.BuilttoworknativelywithinHadoop,Datameerprovides
integration,datapreparation,analyticsandvisualizationcapabilitieswiththepromiseofnocodinganda
familiarspreadsheetinterface.Datameeroptimizesanalyticalcomputationsbasedontheanalyticstasks,
availablesystemresources,andattributesofthedatasets.Thecompanyprovidesanintegrated
environmentdesignedtoworkwithaHadooprepository(customerscanpicktheirowndistribution)
pointandclickdataintegrationaspreadsheetinterfacewithprebuiltfunctionsfordatacleansing,
transformationandanalysisavisualdraganddropenvironmenttobuildanddeliverdashboardsand
infographicsprebuiltapplicationscapableofperformingautomatedanalyticprocesses(suchasbuildinga
customersegmentationorfindingcorrelatedproducts)anddraganddropdataminingalgorithms.By
usinganativeHadoopengineinsteadoftranslatingSQLthroughHive,theproductisabletohandlelarge
datavolumesanduseunstructuredandsemistructuredinformationfromdatasourcessuchas
mainframes,databases,filesystems,cloudservices,socialmediaandlogfiles.Althoughrelativelyyoung,
thecompanyhasstrongreferencecustomersandhasbuiltaninterestingnetworkoftechnology
partners.WithDatameer5.0,thevendorintroducesamoreintelligentexecutionenginethatleverages
Hadoop'sYarnandinmemoryprocessingtodynamicallyselecttheoptimalcomputeframeworkforeach
stepintheanalyticprocess.
Eligotech
EligotechreleaseditsHadoopbaseddataintegrationandsearchbaseddatadiscoveryplatformin2Q13.
Itscoreproduct,Harpoon,hidesthecomplexityofHadoopbyenablinguserstosearch,navigateand
analyzedatadirectlyviaaGooglelikeinterface.Datacanbeimportedfromanyrelationaldatabaseand
fromdatasourcesofanystructure.Whiletheplatformoffersasetofvisualizations,theextensible
platformisbuiltontopofHadoopAPIsandprovidesafullsetofRESTAPIstosupportintegrationwith
externalapplications,suchastheworkflowmanagementsystemsandBItoolsonwhichorganizations
mayhavestandardized.Althoughrelativelynewcodebase,Eligotechproducedtwosignificantreleases
thisyear:Harpoon2.5(releasedinJuly2014)bolsteredEligotech'securitybyenablingbetter
authorizationondataandoperationsandHarpoon2.6(releasedinOctober2014)providesavisualdata
lineagecapability,jobscheduler,onchartdrilldown,andensuresthattheunderlyingHDFSpermissions
willbeusedinallHarpoonsessions.
FICO
FICOisawellknownproviderofadvancedanalyticssoftwareandservices.ItacquiredKarmaspherein
April2014,andisbringingittomarketasFICOBigDataAnalyzer,aproductthatispartofitsDecision
ManagementSuite.ThisnativeHadoopapplicationforanalystsandbusinessusers,providesaccesstobig
dataandenablesdatatransformation,exploration,analysisanddiscoveryofinsights.Theinclusionof
datamanagement,visualizationcapabilitiesandadvancedanalyticsfeaturescreatesanintegrated
analyticsenvironmentthatwillappealtoregularbusinessuserslookingforselfservicecapabilitiesin
analytics,butmayalsobeusedbydatascientistsforfirstlevelinsightgeneration.Theoutputsofthetool
canalsobeembeddedinbusinessapplicationsthroughthecapabilitiesofFICODecisionManagement
Suite.Usecasesforthistechnologyrangefromcreditscoring,bankingoriginations,newcustomer
onboardingandfrauddetection,amongothers.Initsfirstreleases,BigDataAnalyzerishelpingFICO
expandthetypesofdecisionmanagementsolutiontoincludeabroadersetofusecases.Overtime,it
planstohelpextendaccess,transformation,analysisandvisualizationofbigdatasourcestoabroader
rangeofbusinessusersbeyondFICO'straditionalcustomerbaseofstatisticiansandhighenddata
scientists.
L3
L3acquiredDataTacticsin2014.ItsBigDataEcosystem(BDE)isacloud,Hadoopbaseddatadiscovery
platformthatenablesuserstoquicklyandefficientlyfusevastamountsofdatafromdisparatestructured,
unstructuredandsemistructuredsources.Itsbusinessanalystanddatascientistorienteduserinterface
allowsuserstoconductgeospatialanalytics,interactivevisualizationanddataexploration,andpredictive
andprescriptiveanalysisleveragingitsRintegration.BDEcurrentlyprovidesfederalgovernment
customers,includingintelligenceagencies,withdatafusionandintelligenceinasecureplatformfeaturing
NationalSecurityAgency(NSA)gradesecurity.Italsohascustomersintheenergyandoil,financial
servicesandtelecomindustries.
Platfora
Platfora,isawellfundedstartupthatmadeitsbigdataanalyticsplatformgenerallyavailableinMarch
2013.Theplatformenablesbusinessanalyststoconductmultistructureddataexplorationonverylarge
datasetsinHadoop.PlatforadirectlyaccessestheHadoopfilesystemwithoutneedingspecializedskillsto
writecustomMapReduce,Hive,PigorSQLqueries,andthenexposestherawdatainmemory"lenses"so
thatuserscanidentifyandinteractivelyexplorethedataintheirHadoopclusters.Platforaleveragesboth
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MapReduceandSparktoexecuteprocessingofrawdatainHadoopanditsowncolumnardatastoreand
enginetoexecuterealtimequeriesinmemory.TheabilitytoaccessnonHadoopdatasourcesusing
connectorsisnewin2014.Platforaalsoprovidesbusinessusertoolsforvisualizingandinteractingwith
dataindashboardsandinautorecommendedbestfitinteractivechartsfordatadiscoverywithafocuson
customeranalytics,securityanalyticsandtheIoTusecases.Platforacontinuestoextendtheplatform
withadditionalembeddedadvancedanalyticscapabilities(suchasadvancedsegment,behavioral,
geospatialandgraphanalysis),includingenablinguserstoidentifyentitiesofinterestandtheir
relationships(suchaswhichcustomersboughtproductXandthenproductY)withinacertaintime
period,andthentoiterativelysegmenttheminordertofindfurtherpatternsintheirbehavior.Platforais
enhancingitsnativeonHadoopselfservicedatadiscoveryandsmartdatapreparationtoreducethetime
toinsightfortheanalystanddatascientistaccessingdatainHadoop.
CollaborativeDecisionMaking,CollaborativeBIandCollaborativePerformance
Management
CollaborativedecisionmakingandcollaborativeandsocialBIofferspotentialtofinallyclosethegap
betweenBIanddecisionmakingbyfacilitatingintelligentcollaboration,sharingandcaptureofthe
interactivedecisionprocesstoenablemoretransparent,highqualitydecisions.ManyBIvendorsinthis
MagicQuadrant(suchasPanorama,Qlik,TableauandYellowfin)includecollaborationandstorytellingas
keyfeaturesoftheirproducts.Decisyonoffersacollaborativedecisionmakingplatformthatwasbuilt
fromthegroundup,alongwithintegratedBIandperformancemanagement.Asaresult,itistakingan
innovativeapproach.
Decisyon
WithrecentfundingandanexpandingteamofseasonedBIexecutivesandprofessionals,Decisyonis
expandingbeyonditstraditionalEuropeancustomerbase,withafocusonNorthAmerica.Itscore
product,Decisyon360unifiescollaboration,social,analytics,planningandexecutioninaunique
collaborativeandsocialBIandanalyticsplatform.Underpinningitsdifferentiatedapproachisasmart
socialanddataenvironmentknownasthe"socialworkspace,"whereuserscollaborateondata,tasks,
decisionsandanalyticcontent,withnativeandintegratedmobileworkflow,planningandexecutionas
partoftheBIandanalyticsandperformancemanagementprocess.Italsofeaturesembeddeddata
integration(supportingstructured,unstructuredandstreamingdata).DecisyonoffersitsDecisyon360
platformforthedevelopmentofcustomcollaborativeBIandperformancemanagementapplications.It
alsosellspackagedsolutionsforoperationalBIandprocessintelligence,planningandintelligent
manufacturingoperations,andsupplychain.ItssocialCRMproductprovidessocialmediaintelligenceand
isextensibleintoenterprisesocialcustomercareandmarketing.ItisalsowellsuitedforIoTapplications.
Partnershavealsobuiltsolutionsforthebankingandfinancialservices,telecom,lifesciences,
pharmaceutical,retailandautomotiveindustriesusingtheplatformanditisexpandingitsrelationships
withsystemintegrators.Decisyon'smultitenantarchitecturecanbedeployedoncustomers'premisesor
inthecloudasacomplementtoenterpriseBIandperformancemanagementplatforms,when
analyticsandperformancemanagementcentriccollaborationandsocialcapabilitiesarerequiredorasa
completeendtoendsolutionforenterprisecollaborativeBIandperformancemanagement.
IntegratedBIandCorporatePerformanceManagement
AdaptiveInsights
AdaptiveInsightsoffersa100%cloudbasedplatformcombiningBIandCPMcapabilitiesthroughits
comprehensiveAdaptiveSuiteplatformconsistingoffivekeyelements:planning,discovery,
consolidation,reportingandintegration.AdaptiveInsightstargetsthesuiteatbusinessusersandhas
leverageda"landandexpand"approachtosalesexecutionthathasgrownitscustomerbaseby32%
since2013(togreaterthan2,500in2014).InOctober2014,AdaptiveInsightsannouncedtheaddition
ofAdaptiveRevenuewhichextendsthecapabilitiesofthesuitetoincluderevenueplanningandsales
analytics.TheadditionofAdaptiveRevenue,withitsintegrationwithSalesforceandERPsystems,
enhancestheabilityofthesuitetodelivera360degreeviewofbusinessperformancethatenables
customerstomanagetheentirerevenuelifecycle.
arcplan
arcplan'sunifiedBIandperformancemanagementplatformincorporatesacompletesetofBIplatform
capabilities,alongwithbudgeting,planningandforecasting.arcplanhastwomajorsupportcentersinthe
U.S.andGermany.Thearcplan8platformiscomposedofthreecomponents:arcplanEnterprisefor
reporting,dashboardsandscorecardsarcplanEdgeforbudgeting,planningandforecastingandarcplan
EngageforadhocanalysisandinteractiveexplorationwhichincludesarcplanExcelAnalytics.Withthe
introductionofHTML5totheplatform,arcplanapplicationsareavailableonmobiledevicestoo.arcplan
startedtooffersupportforRin2014,toaddressthegrowingdemandforembeddedadvancedanalytics.
ItisexpandingbeyonditsdeepheritageasaBIproviderwithintheSAPinstalledbasebyextendingits
nativesupporttootherdatasources.TheplatformprovidesnativeAPIsforSAPBWandSAPHana,aswell
asIBMCognosTM1andOracleEssbase,toexploittheinformationinmegavendors'systems(withthe
potentialforalowertotalcostofownership).Positionedasacomplementaryfrontendforinformation
delivery,arcplan'sofferingalsosupportssystemssuchasMicrosoftSQLServerandMicrosoftSQLServer
AnalysisServices,plusthosefromTeradataandKognitio,amongothers.Thecompanyhasextendedits
supportfordatasourcesduring2014byaddingSalesforce(forCRM)andLucaNet.
Bitam
BitamoffersanintegratedenterpriseperformancemanagementplatformthatspanstraditionalBI
capabilities(Artus),financialplanning(Ektos),andstrategicplanning(Stratego)inaunifiedsolutionsuite.
CustomerschooseBitambecauseofitsintegratedBIandperformancemanagementcapabilitiesandits
easeofuse.Bitam'scloudoffering,KPIOnlinerepresentsthevastmajorityofnewbusinessopportunities
forBitamversusitsonpremisesoffering.Bitamcontinuestoinvestincloudcomputinginitiatives,
includingthecreationofprebuiltverticalmarketsolutionsthatappealprimarilytothesmallormidsize
business(SMB)market,whichismostreceptivetoclouddeploymentoptions.Bitam'scustomerbaseis
heavilyconcentratedinLatinAmerica,thoughexpansionintoWesternEurope(particularlySpain),North
AmericaandAsiacontinuedin2014.However,thevendorisnotwellknownoutsideMexicoandSouth
America,wheremostofitscustomersareconcentrated.
Jedox
Jedoxoffersanintegratedplatform(Jedox5.1)forreporting,planning,andanalysis.Withofficesin
Germany(Freiburg,FrankfurtandDsseldorf),France(Paris)andtheU.S.(Boston),Jedoxisnowrunning
inover1,200organizationsandusedbyover100,000users.TheJedoxplatformisbasedonanin
memoryOLAPdatabaseforreportingandplanning.DataisloadedintotheOLAPenginefrom
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transactionalsystemsusingtheJedoxintegrationoffering.Theplatformisarchitectedtosupportthree
frontends:MicrosoftExcel,WebandMobile.TheMicrosoftExceladdinfrontendisthemostwidelyused
butallthreesupportwriteback.Only15%ofJedoxcustomerreferencesmentionpoorperformanceas
anissue.TobolsterperformancewithhighvolumesofdataJedoxsupportsNvidiaGraphicProcessingUnit
(GPU)technologyforultrafastaggregations.Inadditiontotheblendingofplanningandanalysiswithtrue
writebackfunctionalityandtheinmemoryengine,anotherdifferentiatoroftheJedoxplatformisits
integrationwithMicrosoftOfficeinparticularitsabilitytoconvertMicrosoftExcelworkbooksinto
multidimensionalOLAPdatacubeswithreusableETLprocesses(datadrivenmodelling).Overall,Jedoxis
usedfairlynarrowlywithinorganizationsagainstsmalldatavolumes,whichsuggeststhatitisusually
deployeddepartmentallyinlargerorganizations.TosparkgreateradoptionandusergrowthJedox
releasedamanagedcloudserviceinJuly2014.
CloudBI
CloudBIisanemergingtrendthatwilllikelybeacceleratedbytheentranceofSalesforceintothemarket
andgreaterinvestmentbytraditionalonpremisesvendors.VendorssuchasChartio,DataHeroandthe
wellfundedstartupDomoalsooffersolutionstoaddressthisgrowingrequirement.
Chartio
StartupChartiooffersacloudbasedsolutiontargetedatbusinessusers.Ittriestoaddresstheneedfor
easytousetoolscapableofblendingdatafrommultipledatasourcesandproducingdashboardswithout
ITsupport.Therangeofdatasourcesincludesoptionssuchas:AmazonRedshift,GoogleBigQueryand
WindowsAzureCloud,forcloudbaseddataaswellasdatabasessuchasMicrosoftSQL,Oracle,MySQL
andPostgreSQL,foronpremisesdata.ItalsooffersconnectivitytodatasourcessuchasGoogleAnalytics,
Salesforce,Stripe,TwilioandZendesk.Thesoftwarehidesthecomplexityofintegrationwithdata
sources,creatingwhatthecompanycallsametadatawarehouseandallowingtheuseofasimpledrag
anddropinterfacetoproducedashboards.Althoughgrowingfast,Chartioisstillasmallvendorwith
limitedgeographicreach,butthecloudnatureofitsofferingmayhelpovercomethislimitationand
expandfasterthantraditionalonpremisesvendors.
DataHero
DataHerolauncheditsselfservicecloudbasedanalyticsplatformforcloudbaseddatasourcesin2013.It
isdesignedspecificallytoempowerbusinessuserstobeabletoimportandcombinedataandcreate
chartswithoutanypriortechnicalbackground.Theplatform'sbuiltinDataDecoderautomaticallydetects
thedatastructureandsuggestsoptimalvisualizationsfortheuserbasedonthedata.DataHerohas
prebuiltconnectorstomanyenterprisecloudservicesandtechnologythatautomaticallynormalizesthe
dataacrossthoseservices,eliminatingtheneedforcustomETL.UsingDataHero,userscancreate
visualizations,pinthemintodashboardsanddoadvancedanalytics(initiallycohortanalysis)usingdrag
anddrop.Chartsincludeiconsthatindicatethelineageofeachchart.DataHeroismostlyusedby
departmentsandSMBs,withanaveragedeploymentsizeof10usersandlargestdeploymentsizeof
around100users.
Domo
GuidedbyagroupofseasonedexecutivesmostlyfromOmniture,Domoisusingitssubstantialfunding
($250milliontodate)tobuildacloudBIplatformwithafocusondashboardstargetedatmakingiteasier
forbusinessuserstofindinsightsintheirdataandshareandcollaborateonfindings,particularlyon
mobiledevices.ThecompanyprimarilysellstoLOBs,whereitoffersLOBspecificpackageddashboard
componentsandapplications.Theplatformfeaturespointandclickdatamashupcapabilitiesand
connectorsformorethan100datasources,withnativeintegrationtoabroadsetofapplicationsandto
Salesforce,whichisoneofitsmostpopularconnectors.Thecompanyhasbeenverysecretive,withinitial
releasesoftheproducttodaterequiringcustomerstosignnondisclosureagreementstoviewandtrythe
product.ThisshouldchangeinApril2015whenthecompanyhasitsofficialpubliclaunch.Domois
launchingitsproductintoanincreasinglycrowdedcloudBImarketthatnowincludesSalesforce,early
startupsandnowonpremisesvendorsthatareinvestingheavilyinthecloud.SellingintotheSalesforce
installedbasehasbeenastrongopportunityforthiscompany.
Salesforce
SalesforceenteredtheBIplatformmarketinOctober2014withitslaunchofSalesforceAnalyticsCloud
(Wave).TheintroductionfollowsSalesforce'sacquisitionofEdgeSpring,twoyearsofdevelopment,and
severalearlieranalyticsinitiatives.TheplatformoffersanalternativetotraditionalBIplatformsfor
customerswillingtoconsiderclouddeployment.Itismostlikelytoappealtocustomerswhohavemostof
theirdatainthecloudandwanttoaugmentitwithonpremisesdata,includingunstructuredand
semistructureddatasuchaslogdataforcustomercentricapplications.Thenewplatform'ssearchindex
architectureenablescustomerstointegrateSalesforcewithnonSalesforecloudandonpremisesdata
frommultistructuredsources,althoughcustomersmuststillloaddataintothecloudratherthan
accessingitinplace(whichmaybeaninhibitorforenterprisebuyers).SomeofthecloudBIvendors
BirstandGoodDatainparticularhaveamorerobustandmaturesetofproductcapabilitiesthan
Salesforce'sinitialoffering.Thefirstreleaselackscertainfeaturesofdatadiscoveryandsometraditional
BIplatformssuchasadvanceddataexplorationforthebusinessanalyst,andgeospatialandself
servicedatapreparation,amongothers.Wavedoes,however,offerstandardpointandclickinteractive
visualizations,dashboardsandanalysisthatformthebasisofpackaged,closedloop,frontofficeanalytic
applications.Theplatformisnativelymobile,withanemphasisonsmartphones(ratherthantablets)and
collaboration,whichshouldappealtoafrontofficeLOBbuyer.SalesforceAnalyticsCloudhasarobust
partnerecosystem,thatincludesmanyETL,predictiveanalyticsvendors,andsystemintegrators,andis
alsonativelyintegratedwithSalesforcesecurity,metadataandcollaboration,whichshouldappealto
customersintheSalesforceinstalledbase.
NewApproachestoLargeDataVolumes
HandlinganexponentiallygrowingvolumeofdataisnotanewproblemforBIprofessionals,butithas
becomeasignificanthindrancetoderivinginsightsforallrelevantdataassetsasthetypeandnumberof
sourcesavailableforanalysisgrowexponentially.VendorssuchasSisensearetryingtofindnewwaysto
addressthischallenge.
Sisense
Sisenseoffersanintegrated,performanceoptimizedendtoendplatformthatempowersbusinessusers
tojoinandanalyzelargedatasetsandshareinsightsviainteractivedashboardsthroughadraganddrop
browserbasedinterface.SisenseusesitsInChipandElastiCubetechnologiestodeliverscalabilityand
performancethatexceedsinmemorytechnologycapabilities.Sisensehasgainedtractioninthemarket
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throughrapidexpansionbothintermsofnewclientsandincreasedutilizationinexistingaccounts.This
hasresultedinthetriplingofitsrevenueforthefourthconsecutiveyearin2014.Version5,releasedin
April2014,acceleratedadoptionwithintheSisensecustomerbaseandgeneratedsignificantnetnew
businesswiththeintroductionofinbrowserauthoring,anewuserexperience,realtimecollaboration
andimprovedmobilecapabilities.Sisensereleasedversion5.5inAugust2014,tobolstertheplatform's
enterprisefeaturesaroundsecurity,loadbalancingandhighavailability,tosatisfyITrequirementsand
promotemorewidespreadadoptionandacceptanceasanenterprisestandardBIplatform.Inorderto
accommodatetherapidgrowthithasexperiencedinrecentyears,SisensemoveditsNorthAmerican
headquarterstoanewWallStreetlocationanddoubledthesizeofitsR&DcenterinIsrael.Sisense
received$30millioninSeriesCventurefundingduringJune2014.Thisshouldhelpthecompanybuild
onitssuccess,andexpanditsawarenessandpresenceintheBIandanalyticsmarket.
SmartDataDiscoveryandNaturalLanguageGeneration
Smartdatadiscoveryfacilitatesthediscoveryofhiddenpatternsinlarge,complexdatasets,without
buildingmodelsorwritingalgorithmsorqueriesandhelpsusersfocusonwhatinsightsaremost
important.Itgoesbeyonddatadiscoverybecauselessskilleddatascientists(citizendatascientists)can
benefitfromadvancedanalytics(tohighlightandvisualizeimportantfindings,correlations,clusters,links
ortrendsindatathatarerelevanttotheuser),withuserinteractionandexplorationviainteractive
visualizations,searchandnaturallanguagequerytechnologies.Naturallanguagegenerationisalsobeing
usedbyAutomatedInsights,BeyondCoreandDataRPMtoassistbusinessusersinfocusingonrelevant
insightsandinterpretingtheresultsforthemintheircontext.Thecombinationofsmartdatadiscovery
andnaturallanguagequeryandgenerationislikelytohaveasignificantimpactonthenextgeneration
BIuserexperienceandthemarketingeneral.
AutomatedInsights
AutomatedInsights'product,Wordsmith,isapatentednaturallanguagegenerationenginefor
transformingstructureddataintoanarrativewithactionableinsights.AutomatedInsightsbelievesthat
datavisualizationsdon'ttellthefullstory.Wordsmithdynamicallyidentifiesthemostrelevantinsights,
patterns,contextandtrendsinlargemultistructureddatasets,prioritizesthembasedonvalue,and
deliversapersonalizednarrativeforeachuserthatcanbeusedincombinationwithvisualizations.Style,
formatandeventoneareconfigurable.Insteadofcreatingonestoryforamillionreaders,Automated
Insightscancreate1,000,000stories,eachcustomizedforanaudienceofone.AutomatedInsightshasa
numberofhighprofileclientsincludingComcast,Samsung,andEdmunds.com.Wordsmithpublishes
millionsoffantasyfootballstorieseachweekoftheYahooFantasyFootballseason.TheAssociatedPress,
alsoaninvestorinthecompany,hasautomatedmorethan4,000earningsreportsusingtheengine.
WithinaBIcontext,companiesuseWordsmith'scustomnarrativestohighlightthemostimportant
insightsforeachuser,whocanthenaccesstheunderlyingreportsformoredetail.Customersreportthat
theenginemakesusersmoreefficientatfindingrelevantinsights,asanalternativetomanualanalysis
andasacomplementtodatadiscovery.ThecompanyreportsthatmostofitsBIcustomersusethe
producttocreatenarrativesontopofanalysisdoneineitherTableauorSAS.AutomatedInsightsisa
cloudbasedsolutionhostedinAWS,requiringsomeupfrontconfiguration.Thecompanyhasateamof
datascientiststhatassistsuserswiththeinitialtuning.
BeyondCore
BeyondCoreoffershighlyinnovativeanddifferentiatedanalyticssoftwarethatcombinessmartpattern
discovery,automatedinsightdetectionandprescriptiverecommendationstobusinessusersandanalysts.
Sinceitenteredthemarketwithitsfirstproductreleasein2013,followingeightyearsofR&D,
BeyondCorehassoughttoaddresstheshortageofdatascientistsinorganizationsbyautomatingthe
upfrontanalysisrequiredtofindmeaningandrelevanceindataandallowingbusinessuserstofocuson
themostappropriateandactionableinformation.Thesoftwareanalyzeseveryintersectionofdata
automatically,graysoutstatisticallyinsignificantfindingsdisplayedininteractivevisualizationsanduses
ananimatednarrativetoreportkeyfindingsandinsightstothebusinessuser.Thisconceptofbeingthe
"zerothstep"inanalysisisakeydifferentiatorandoffersuniqueproductpositioningforBeyondCoreasit
seekstobuildawarenessandmainstreamadoptioninaverycrowdedBIandanalyticslandscape.
Throughout2014,BeyondCorehasaggressivelydevelopedandreleasedseveralproductiterations,
furtherdemonstratingitsunderstandingoftheBIandanalyticsmarketanditstrajectory.Mostsignificant
oftheseproductenhancementsistheadditionofprescriptiverecommendationsbasedontheanalysisof
datasetsoptimizingfortheoutcomethatabusinessuserwantstoimprove.Theinnovativewayinwhich
theproducttranslatesanalysisandinsightintorecommendationsforactionthroughidentificationof
opportunitiesfornewrevenuegeneration,costreductionandriskmitigationtodeliverclearand
measurablevaluetocustomers,positionsBeyondCoreasanextremelydisruptiveforceintheBIand
analyticsmarket.
DataRPM
DataRPM'sSmartMachineInsightsdatadiscoveryplatformautomaticallymodelsandperformsstatistical
analysisondatainitsHadoopinfrastructure.Theplatform'smachinelearningalgorithmsautomatically
findanddeliverthemostimportantfindingsandinsightstousersinoptimizedvisualizationsand
narratives.Thisreducesthetime,effortandskillneededformanualdatadiscoveryandacceleratestime
toactionableinsightforabroaderrangeofusers.Thesystemalsoallowsbusinessuserstoinitiatequeries
andexploreresultsusingnaturallanguage.TheInstantAnswerscomputationalsearchengine
significantlyreducestheneedfortraditionaldatamodelingbyautomaticallydiscoveringandinferring
semanticsandentityrelationshipsindiversedata.AnyusercanuseGooglelikenaturallanguagequery
todiscoverandanalyzetheindexeddatavisually.Resultscanbesharedwithotherusersorembeddedin
otherbusinessapplicationsandwebsites.DataRPMisaggressivelyupdatingitsplatformtoestablishan
earlypresenceinthesmartdatadiscoveryspace.Theplatformcanbedeployedonpremisesorinthe
cloud.
SearchBasedDataDiscovery
Naturallanguagequerytechnologywillbecomeanincreasinglyimportantmeansofdeliveringanalyticsto
mainstreambusinessusers.Asearchindexarchitectureisalsoanalternativeapproachtoingestingand
modelingdataforanalysis,thatreducesthetimeandcomplexityoftraditionalapproaches.Microsoft
PowerBI(Q&A)andIBMWatsonAnalyticsoffernaturallanguagequerycapabilitieswhilenewvendors
DataRPM(featuredinthesmartdatadiscoverysection),IncortaandThoughtSpotalsohopetoreduce
timetodeploymentandexpanduseraccesstoanalysis.
Incorta
Incorta(foundedbyOracleBIandEndecaproductdevelopmentexecutives),offersasearchbaseddata
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discoveryplatformthatenablesbusinessuserstocreateanalyticcontentfromdataaccess,mashupand
aggregationtodashboarddevelopmentandinteractivityfromaniPadorfromaWebbased(HTML5)user
interface.Theplatformsupportsrapidtimetodeploymentbyremovingthetimeandcomplexityof
traditionaldataintegrationandmodeling.Itssearchindexarchitectureanddataingestiontechnology
rapidlyloadslargeanddiversedatasetsbyremovingtheneedforcomplexETLanddatawarehouse
indexes,aggregatetablesandstarschemaswithcalculationsrunning,instead,directlyagainst
normalizeddata.Usersbuildqueriesandrefineanalysisusingsearch.UserscanalsouploadMicrosoft
ExcelandCSVfilesfromemailasdatasourcesintheIncortaiPadapplication.Thesearcharchitecture
alsosupportsthecombinationofstructured,unstructuredandsemistructureddataforanalysis.Incorta
emphasizesitsenterprisefeaturesaroundsecuritysubsetting,scalability(customersclaimtheycanrun
calculationsonmillionsofrecordswithsubsecondperformance),andgovernance(everyactionbyauser
isrecorded).TheplatformalsosupportsembeddabilitywitharichsetofAPIs.Incortacanbedeployedon
premisesorinthecloudrunningonAWS.Thecompanyhasasmallnumberofearlycustomersthat
reportpositiveresultsusingtheplatformasanalternativetoreducetimetoinsighttotraditionalBI
platforms.
ThoughtSpot
ThoughtSpot(foundedbyateamofexecutivesandengineersfromGoogle,Nutanix,OracleandYahoo)
introduceditssearchbasedBIonpremisesapplianceproductinOctober2014,tomakeiteasyfor
businessusers(notjustanalysts)tobuildreportsusingaGooglelikesearchexperience.Intheinitial
version,previouslymodeleddataisloadedandindexedinThoughtSpot'ssearchengine,whichitcalls
"relationalsearch"foraccessbybusinessusers.Itoffersusersconsumerexperienceslikepinboards
(thinkPinterest)tocreatestorieswithdata.Italsogivestheuserasummaryofdatalineageinformation
withinthebusinessuserviews,includinginformationaboutdatasources,calculationsandfiltersthat
makeuptheviews.Customersoftenusetheproductforbusinessuserdrivenreportingasacomplement
tomoreanalystorienteddatadiscoverytoolssuchasTableau.Theroadmapincludesenhancementsfor
dataaccessandintegrationaswellastothevisualizationcapabilities.
Link/GraphBasedDataDiscovery
Largedatasetshavestructureandrelationshipsbetweenentitiesofinterest(forexample,people,places,
things,interactions)inthedatathatcanbeinferredalgorithmically.Alldatawithinandoftenexternalto
anenterpriseisrelatedinsomeway,buttheserelationshipsareoftenobscuredwhendataisseparatedin
differentdatarepositories.Vendorsthatvisuallyrepresentthelinksorrelationshipsinhighlydensedata
(linkorgraphbaseddatadiscovery)areaddressingthischallengebyprovidingnewwaysforusersto
easilyfindhiddenandrelevantpatternsindata.CentrifugeSystems,PalantirTechnologiesand
SynerScopearethreesuchvendors.
CentrifugeSystems
Centrifugeprovidesalinkbaseddatadiscoveryplatformthatisparticularlyusefulforfindinghidden
patternsinlarge,multistructured,complexandoftenseeminglyunrelateddatasets.Itsfullybrowser
basedplatformhastheabilitytoingestandunifystructuredandunstructureddata(suchasHadoopdata,
documents,Webbaseddataandmachinedata),performinteractivelinkanalysisandvisualization(path
identification,linkups,bundling,animatedtemporalviewsandgeospatialviews),aswellascapabilities
thatletusersshareandpublishfindings.Centrifugegrewoutoftheintelligenceanddefense
communitiesandhasexpandedintofederalcivilianagenciesandlawenforcement.Itisalsobuildinga
commercialcustomerbaseinthefinancialservices,lifesciences(pharmaceutical),healthcare,
cybersecurityandsupplychainsectors.ItoftencompeteswithPalantirTechnologiesandIBMi2,andis
planningtodoubleinsizeduringthenextyear.PartnersincludeSplunk,YarcData,MarkLogicanda
numberofmajorHadoopdistributions.
PalantirTechnologies
Palantiroffersanextgenerationanalyticalplatformthatblendsmachinelearningwithhumanintuition,
enablingenduserstointuitivelyaskquestionsofthedatausingtheirownmentalmodel.Whileitis
evolvingitsfrontendpresentationskills,mostofthePalantircodebaseisfocusedonsolvingbackend
problemsintegratingmassiveamountsofstructuredandunstructureddata.Palantir'sarchitecture
usesseveralmodulesthatcomplementeachother.Forexample,Raptorisusedtostorehundredsof
millionstobillionsofrecordsofstructuredandunstructureddatasuchaslargerepositoriesofarticlesand
reports.Phoenixstoresbillionstotrillionsofrecordsofmostlystructureddatasuchasnetworklogs.
HerculespushesPalantirmoreinthedirectionofsmartdatadiscovery,usingmachinelearningto
investigatevastamountsofdatatofindunknownanomaliesandassociationswithinthatdata.Indeed,
thevarietyoftechnologyusedbyPalantirmakesitpossibletoclassifythevendorinoneofanumberof
categoriesincludingGraph,Search,Hadoop,andSmartDataDiscovery.Also,giventhatmostcustomer
engagementsincludeapproximatelyfourweeksofimplementationbyasmallteamofengineers,Palantir
couldbeclassifiedasabusinessanalyticserviceprovider.Thevendorhasgrownfromitsrootsinfraud
detectionandnationalsecurity/intelligenceworktoabroaderarrayofverticalindustries.Thishasresulted
insignificantgrowthforthecompanyinthepastfewyears.Palantirreallyisn'tacompetitortomostof
thevendorsonthisMagicQuadrantinsteaditisacomplementandfocusesonmorecomplexanalytic
solutionsandisthereforenotseenasamainstreamanalyticproviderlikethefirstgenerationofdata
discoveryvendors.
SynerScope
SynerScopereleaseditstwocoreproducts,MarcatoandLegato,in2012.Marcatoisavisualanalysis
platformthatrepresentsnetworksandrelationshipsbetweenentitiesindata,sothatuserscanidentify
hiddenpatternsacrossstructuredandunstructureddatawithoutspecializedskills.Entitiesarethings
suchaspeople,places,products,transactions,events,companies,claims,policies,emails,social
interactions,sentimentandfiles.Legatoingestsdata,generatesmetadatafrombothstructuredand
unstructuredfiles,andloadsdataintoaninmemorydatabaseforfastinteractiveanalysis.SynerScope
canworkwithmanyleadingdatabasesnotably,itisanSAPpartnerandintegrateswithSAP'sHanain
memorydatabase.SynerScope'sinitialcustomersareusingtheproductforclaimsanalysisandfraud
detectionintheinsuranceindustry,aswellasforanalyticsofmobilephonecallsandcybersecurity.The
newserverversionoftheproduct(addedin2014)canbedeployedonpremisesorinthecloud.
DataDiscovery
AdvizorSolutions
ABellLabsspinoff,Advizorspecializesininteractivedatavisualizationandpredictivemodelingand
providesafullyinmemorydatadiscoveryengineforadvancedinformationblendingandexploration.By
makingextensiveuseofcolorandregressionalgorithmstoidentifyinformationitems,andemployinga
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libraryofsophisticatedvisualizations,thetooldelivershighlyinteractivedashboardsthatappealto
businessuserslookingtofindcorrelations,spottrendsanduncoverinsightshiddenintheirdata.Advizor
haslongbeeninpartnershipwithInformationBuildersandHPArcSight,bothofwhichofferitsproducts
onanOEMbasis.Advizor'sdirectbusinessspecializesinthefundraising,healthcare,highereducation
andmanufacturingsectors.Advizorisrepositioningitsproductasahighenddiscoverytool,bridgingthe
gapbetweenbasicinformationexplorationandadvancedanalytics.
SelfServiceDataPreparation
Selfservicedatapreparationplatformsenablebusinessuserstoreducethetimeandcomplexityof
preparingdataforanalysisinagovernedandreusableway.Theyfeaturecapabilitieslikevisualdataflow
buildingandautomation,semanticautodiscovery,intelligentjoins,intelligentprofiling,hierarchy
generation,datalineageanddatablendingonvarieddatasources,includingmultistructureddata.Many
oftheseplatformsalsoofferautomatedmachinelearningalgorithmsthatvisuallyhighlightthestructure,
distribution,anomaliesandrepetitivepatternsindatawithguidedbusinessuserorientedtoolsto
resolveissuesandenhancedata.InadditiontoAlteryxandanincreasingnumberofBIvendorsfocusing
onthishighvaluecapability,ClearStoryData,LavastormAnalyticsandZoomdataofferalternatives.
ClearStoryData
ClearStorytargetsnontechnical,LOBusersthatneedfastanswers,whichClearStoryenablesviaits
systemdrivendatablendingcapabilitiesthat"inferandharmonize"disparatedatatogeneratefast,visual
analysis.Companiescombiningprivateandexternaldatacanseeholisticinsightsabouttheircustomers,
theirmarket,andtheircompetitors.ClearStoryoffersinteractiveandcollaborativedatastorytellingwith
discoverybasedvisualizationsthatareenrichedbyautomaticallyharmonizingexternal/subscriptionand
internaldatasources.Forinternaldata,ClearStory'sdataInferencecapabilitiesspeeddataaccessand
preparationfromenterprisedatawarehouses,relationaldatabasemanagementsystems,Hadoop,cloud
applications,andfiles.ClearStoryhaspartnershipswithdataproviderssuchaspointofsaledata
providers,KantarMedia,D&B,Nielsen,WeatherAnalyticsandDataSift,andisworkingwithIMSHealthin
thepharmaceuticalsindustry.Nativeavailabilityofthiscontentprovidesuserswitheasyaccesstothese
thirdpartydatasources.NewdatasourcescanbeaddedviaClearStory'sexternaldataAPI.ClearStory
offersdatapreparationandautomateddatablendingcapabilitiescalledIntelligentDataHarmonization
(builtonSparkforspeedandscale)asanintegratedpartoftheplatformandauser'sanalyticworkflow.
Thiscapabilityusesdataminingtechniquestoidentifydatarelationshipsacrossmanydifferentdata
sources.Italsosuggeststotheuserrelevantdatasourcesthatcouldbeusedtoeitherimprovethe
qualityofthedataand/orenrichtheanalysisinClearStoryapplications/stories.ClearStory'sexport
capabilitiescanalsobeusedtoexportraworharmonizeddatasetsforintegrationintomostdata
discovery,BI,anddatascienceplatforms..
LavastormAnalytics
LavastormAnalyticsspecializesinoperationalanalyticswhereadhocinformationexplorationand
automationofcontinuousanalysisarekeyrequirements.Thecompanyprovidesatoolthatenables
businessuserstowork,inagraphicalinterface,onbuildinganalyticworkflowsthatconnecttomultiple
datasources,integrateandtransformdata,applyanalyticmodels,outputreportsandintegratewith
externaltoolssuchasTableau,QlikViewandTibcoSpotfireforfurtherinformationvisualization.The
workflowsbuiltaresimilartovisualETLscripts,butinsteadofITexpertsworkinginstructuredprocesses
toloadthecorporatedatawarehouse,itishandledbybusinessusersandcanbeusedforadhocanalysis
ofdisparatedatasourcesfromspreadsheetstodatawarehouses.Thecompanyhasdeepexperiencein
thetelcoandfinancialservicesindustries,supportinglargedatavolumes,performingcomplexanalysis
andoperatingindemandingoperationalenvironments.Theproductisofferedindifferenteditions,with
desktopandserveroptionsrangingfromafreeversionforanindividualuseranalyzingfilebaseddata
toacorporatesetupforhandlingterabytesofinformation.
NotethatLavastormhasmetmostoftheMQinclusioncriteriabutismorenarrowlyfocusedondata
preparationthanotherMQvendors.
Zoomdata
Zoomdataoffersinnovativecapabilitiesfortheexplorationofdatasourcesinparticularforrealtime
andstreamingdata.Ithasconnectorstypicallyusedforbigdata,suchasHadoopHDFS,Spark,MongoDB,
AmazonRedshiftandClouderaImpalasearchbasedservicessuchasSolrandClouderaSearch
streamingdatasuchasTwitterorAmazonKinesisaswellassupportfortraditionaldatarepositoriessuch
asMicrosoftSQL,OracleandPostgreSQL.Zoomdatadeliversauniquemicroqueryapproachtolarge
datasetsthatimprovesthesharpnessofresultswithtimejustlikeapicturebeingdownloadedfrom
theWebisrenderedinmultiplestepsthataddadditionaldetail.Thisallowsbusinessuserstohavean
immediateapproximationoftheresults,sotheycanproceedwiththeirexplorationprocesswithoutdelay,
whiletheplatformretrievesadditionalinformationinthebackgroundtosharpentheresults.Another
interestingfeatureiswhatZoomdatacalls"dataDVR"whichallowsreportingonrealtimestreaming
datawithcomparisonswithhistoricdata,andtheabilitytorewindorfastforwardtheinformationbeing
rendered.AlltheinformationisrenderedusingabroadrangeofvisuallycompellingD3baseddata
visualizationsthatbusinessuserscanhandlewithoutITsupport.
OtherBIPlatformVendors
Anumberofothersmallvendorsmaybeworthyofconsideration,dependingonrequirements,although
theydidnotmeetthecriteriaforinclusioninthisyear'sMagicQuadrant.
AFSTechnologies
AFSTechnologiesoffersDiscoveryG2,anendtoenddatavisualizationanddatadiscoverysolutionthat
deliverstailored,individualinsightsandanalyticstargetedatbusinessusersinthefieldsuchassalesreps
orcustomerservicepersonnel,orinaggregatefordecisionmakersintheconsumergoodsindustry.The
platformcanextractinformationfromERPsystems,industrydatasourcesincludingNielsen,trade
promotionmanagementsystems,warehousemanagementsystemsandvariousbudgetingtoolsand
spreadsheets,andusethisdataforarangeofmanagementanalysisincludingsales,posttradespending,
warehouseefficiencyandgeneralfinancial.AFShasmorethan200customersthatleveragethe
platform'spreconfiguredstartingtemplatestodelivercustomizedresultsreportsforsalesanalyses,post
tradespendanalyses,standardwarehousemanagementandfinancialreportstoreducetimeto
deployment.
Antivia
AntiviaisaprivatelyheldcompanythatbeganwithanemphasisoncollaborationacrossBItoolsandlater
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focusedmoreontheSAPBusinessObjectsplatform,whereitsproductshelpedovercomemanyofthe
limitationsinSAP'sdashboardproduct(Xcelsius,rebrandedasDashboardsinSAPBI4.0).In2013,the
companyreleasedDecisionPoint,whichisdatasourceagnostic,positioningitselfasadashboardand
mobilesolutionbeyondtheSAPcustomerbase.DecisionPointhasitsownclientsidemicrocubeengineto
providedrilldownandpivotwithinadashboarditalsosupportsmultipleuniverseformats(UNVand
UNX)asdatasources,alongwithotherrelationalsourcessuchasTeradata,Oracle,SQLServer,Netezza,
bigdatadatabases(suchasHadoop),andflatfiles.IncontrasttotheSAPdashboardtools,whichrequire
scripting,DecisionPointisanalldraganddropdashboarddesign.ItalsooffersnativeiPadsupport.
DimensionalInsight
DimensionalInsightdeliversawiderangeofBIcapabilitiesthroughitsDiverSolution,spanningdata
collection,dataassemblyandinformationdeliverydeployedeitheronpremises,throughanapplianceor
asacloudbasedSaaSsolution.DiverSolution'sdatacollectiontierenablesconnectiontoawiderangeof
sourcesystemsandtheabilitytointegratewiththeETLcapabilitiesoftheplatform.Thedataassembly
tieristhecoreofDiverSolution,whereitsmultidimensionaldatamodelisbuiltandenhancedwith
businessrulesinpreparationforanalysis.Informationdeliverycapabilitiesofferedwithintheplatform
includereportinganddashboarding,datadiscoveryandvisualization,andMSOfficeintegrationwith
mobilecapabilitiesdeliveredthroughDiveTab.DimensionalInsighthasleverageditsdeepverticalindustry
anddomainexpertisetoofferseveralprebuilt"Advisor"solutionsbuiltupontheDiverSolutionplatform.
DimensionalInsight'sextensiveexpertiseinthehealthcareproviderverticalisevidentinitssupportfor
threesuchpurposebuiltapplicationsaimedatorganizationsinthesegment:DISurgeryAdvisor,DI
PhysicianPerformanceAdvisorandDIMeaningfulUseComplianceAdvisor.DISalesAdvisorandDI
ProgramAdvisorareusedtodeliverinformationandkeymetricstosalesandsupportteams.DIGeneral
Ledger(GL)AdvisorallowsforanalysisandinteractionwithfinancialdataandtheDIPricingAdvisoris
usedbyCPGproviderstoeffectivelymanagepriceandmaximizerevenue,marginandprofitability.
DundasDataVisualization
Privatelyowned,DundasDataVisualizationstartedoutasachartingenginetechnologiescompanywhose
OLAP,chart,mapandgaugecomponentsforASP.NET,SSRS,SharePointandWindowsFormswere
purchasedbyMicrosoftin2007.Dundasthenevolvedintoadashboardvendorwithitsfirstreleaseof
DundasDashboardin2009,whichprovidesinteractivevisualizationfunctions,arichsetofAPIsanda
builtinC#scriptingenginefordatapresentationcustomizationandextensibility.Toexpanditsmarket
opportunity,inOctober/November2014,DundasintroducedDundasBI,anendtoendBIplatform
focusedonselfservice.ItisWebbasedandincludesadatawarehouseandETL,datadiscovery,reports,
dashboards,andmobilecapabilities.CustomersreportchoosingDundasforitsfunctionalityandeaseof
useforendusers,withmostusingDundas'sdashboardandinteractivevisualizationcapabilities.Dundas
alsooffersadesignProfessionalServicesofferingtoassistcustomersinimplementingBIand
dashboardingbestpractices.
eQTechnologic
eQTechnologic(eQ)deliversBIcapabilitiesthrougheQubeBusinessIntelligence(eQubeBI),acomponent
ofitseQubeenterprisesoftwareinformationinfrastructureplatform.Primarily,eQubeBIprovides
enterprise"visibility"leadingtoactionableinsightintheproductlifecyclemanagement(PLM)domain
extendingacrosstheenterprisetoERP/supplychain,ManagementExecutionSystems(MESs),Asset
LifecycleManagement(ALM),planningsystems,warrantysystems,oftencombiningstreamingsensor
datawithproductrequirements,productengineeringdata,warrantysystems,andmanufacturingdata.
EQ'scustomersarepredominantlyintheaerospaceanddefense,automotiveandmachinery,
shipbuilding,hightechandconsumergoodsindustriesoftencombiningstreamingsensordatawith
product,warranty,systemsanddata.Theplatformoffersover100BItemplatesandcubes"outofthe
box"thatarespecifictoindustrialcompanies.Itissoldbothdirectlytocustomersandviapartnerships,
suchasthosewithSiemensPLMSoftware,whichmarketsandresellseQubeBIasTeamcenterReporting
andAnalytics.EQubeBIisusedprimarilyforrapidprototypinganditerativedevelopmentofinmemory
cubesthatcanbedevelopedwithouttheneedforadatawarehouseordatamart.Customershavethe
optionofusingtheeQubeBIcubesdevelopedduringtheprototypingprocesstobuildadatawarehouse,if
needed,forotherapplications.ThecompanyintroduceditseQube3DInsightmoduletoallowcustomerto
visualizethe3Dmodeloftheirproduct,withcolorcoding(red/yellow/green)basedondifferent
parameterssuchasnumberofchanges,velocityofchange,inventorylevels,supplychainbottlenecks
andwarrantyclaims.Referencecustomersidentifieddataaccessandintegration,integrationwith
enterpriseapplications,andintegrationwithinformationinfrastructureastheirmainreasonsforchoosing
eQubeBI.Dataintegrationandtheabilitytocreateasingleviewofdatacombiningseveraldisparate
datasourcesinmemoryandhonoringthesecurityoftheunderlyingapplicationsisaclearstrengthof
eQubeBI,butresponsestooursurveyindicatedthattheproductisdifficulttousefordevelopers,
administratorsandendusersalike,withtheseidentifiedasfactorslimitingwiderdeployment.Revamping
theuserinterface,expandingadvancedanalyticsandcreatingabigdatasolutionfortheIoTareonthe
company'sroadmap.
iDashboards
iDashboardsdeliverscapabilitiesusedtobuildandconsumehighlyinteractivedashboardsthatcanbe
deployedeitheronpremisesorinthecloud.Theplatformoffersaneasytouse,codefreeinterfacefor
accessingcloudandenterprisedata,anddisplayinganalyticcontentandKPIsonintuitivedashboardsfor
enduserconsumption.TheiDashboardscontentcanbeconsumedviamobiledevicesusinganyHTML5
compliantbrowserwithmobileapplicationoptionsforAndroidtabletandiPad/iPhoneusers.Specialdisplay
solutionlicensingisavailableforrenderingofdashboardsonscreensincommonareassuchasoffices,
productionfacilitiesorboardroomsforsharedKPIconsumptionandmonitoring.TheiDashboardsproduct
linealsooffersvariouspredefinedpackagedsolutionsforpopularcloudbasedsources,suchasSalesforce,
GoogleAnalytics,FacebookandTwitter,withprebuiltconnectors,transformationlogicandasuiteof
prebuiltdashboardsdisplayingcommonmetricstypicallytrackedandanalyzedforeachsource.Inaddition
toenduserorganizationsthatuseiDashboardstocreateanddeliverdashboardstointernalandexternal
users,agrowingnumberofindependentsoftwarevendorshaveformedOEMpartnershipswith
iDashboardstoembedcontentinanalyticsolutions.
InetSoft
InetSoftisaU.S.basedcompanythatspecializesineasytouseinteractivedashboardstargetedat
expandingenduseradoptionpluspixelperfectreportgeneration,scheduling,andbursting.Businessuser
datamashupisalsoacorefeatureoftheplatform.InetSofthasalargenumberofOEMcustomersand
alsoservesenterprisesindifferentgeographieswithsupportcentersintheU.S.andChina(theproductis
localizedtoMandarininadditiontoEnglish).In2014,InetSoftannouncednativemobileapplicationsfor
AndroidandiOSandimproveditssupportforbigdatasources.Throughitsproductenhancements,
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InetSoftistryingtoaddressawiderangeofcapabilitiesfromtraditionalreportingtoOLAPbased
analysis,toadhocinformationexplorationandanalyticdashboards.
Infor
InforBusinessIntelligence(BI)isthebasisofanendtoendplatformthatencompassesBI,analyticsand
performancemanagementcapabilities.InforhasaglobalpresenceandmajorsupportcentersinEMEA,
theU.S.andAsia/Pacific.InforBIincludesaninmemorymultidimensionalOLAPdatabaseWebfront
ends,suchasInforBIDashboards/MotionDashboardsfordatapresentationandanalysisafeaturerich
MicrosoftExcelbasedinterfaceadataintegrationtoolandamodelingtool.InforBIoffersoutofthebox
integrationandpackagedindustryanddomainspecificanalyticsolutionsforInforERPapplications.In
addition,itisfrequentlydeployedintheSAPERPinstalledbase,primarilyasaresultoftheformerMIS
Alea'srelationshipwithSAP.InforcontinuestoenhancetheInforBIplatform.In2014,Inforintroduced
ametalayer,embeddedintheplatform,nowcombiningmultidimensionalandrelationaladhocanalysis
andreportingcapabilities.Itcontinuestoinvestinimprovingthemobileappandtheinmemory
processingperformance.
JinfonetSoftware
JinfonetSoftwaredeliversJReportaJavabasedBIplatformoriginallydevelopedforembeddinginthird
partyapplicationsbyOEMs.Overtime,theproducthasevolvedintoageneralpurposeplatformintended
forusebyendusercompanies.However,accordingtothecompany,86%ofcustomersstillusethe
productforembeddedBIand62%ofcustomersareOEMs.Itisalsooptimizedtobescalableandfault
tolerant.Thecurrentversion(JReport13)featuresimprovementstogeospatial,performanceand
visualizations.JReport12enhanceddashboards,interactivevisualizationandmobilecapabilities,and
supportforbigdatasourcesMongoDB,Hadoop(throughHive),andAmazonRedshift.Jinfonet'sproduct
strengthsareitsembeddingcapability,throughitscustomizablearchitectureforintegrationwithhost
applications,andahighperformancereportingengine(JReport).Enhancementstousabilityand
investmentinthecloudareonthecompany'sneartermroadmap.
Looker
Lookerofferstoolsforbusinessuserdrivendatatransformationandexploration.Itspurposeisnotto
competewithtraditionalBItools,buttofacilitateanalyticprocessesbetweendataanalystsandend
users.Lookerisinvestedinmakingtheircustomerssuccessfulwithusingtheproduct.Itprovides
experienceddataanalyststhathelptheircustomerswithunlimitedsupportintheuseofthetool.The
platform'skeydifferentiatorisLookMLLooker'sdatamodelinglanguagewhichletstechsavvy
businessusersgenerateindatabasequeries,withoptimizedperformance,withoutdependingonIT.
RepositoriessuchasTeradataAster,MicrosoftSQLServer,Oracle,AmazonRedshift,SAPHana,Google
BigQuery,ApacheSparkandHadoop(throughClouderaImpala),canthusbequeried,throughLookML,to
generateinsights.Anumberofcustomizablevisualizationscanalsobeappliedtotheinformation
extractedfromthedatasourcesandbeusedtocreatereports.Thesalesfocusofthecompanyhasbeen
drivenbyaninternalteamandpartnersalesteamandhasbeencenteredintheU.S.Lookerrecently
openeditsoperationsinEuropewithanofficeinLondonandhascustomersacrossEurope,AsiaandLatin
America.Lookerhasplanstocontinuetoexpanditsreachthroughitspartnernetwork,withcompanies
suchasAmazon,IBM,Cloudera,SnowplowAnalyticsandTeradata.
Manthan
ManthanoffersacomprehensiveBIandadvancedanalyticscloudbasedplatformfocusedonretail.The
ManthanAnalyticsPlatform,whichoffersfromdataintegrationthroughtoreporting,dashboards,
interactivevisualizationsandpredictiveandprescriptiveanalytics(optimizationenginesanddecision
frameworks),isthefoundationforitspackagedretailanalyticsapplicationsformerchandise,customers
andsupplier/wholesaleranalytics.Makinginsightsfromadvancedanalyticsaccessibletobusinessusersin
retailisadifferentiatorforManthan.Accordingtoitscustomerreferences,customerschooseManthan
becauseofitsfunctionalityandeaseofuseandforitsspecializedverticalexpertise.
ManthanmetalloftheinclusioncriteriaforadotpositionintheMQ,butwasexcludedfromthetop24
becauseofitsfocusonpackagedapplicationsversusaplatform,whichisthemainfocusonthisMQ.
However,Retailcustomerslookingforunifiedsetofpackagedapplicationssupportingrangeofdescriptive,
diagnostic,predictiveandprescriptiveanalyticsshouldconsiderManthan.
Phocas
PhocascurrentlyoffersasubscriptionbasedBIproductandismigratingtoaSaaSmodelwithacloudfirst
approachtodevelopment.Multitenancy,theabilitytoblenddatafromcloudandonpremisesdata
sources,andafullWebuserexperiencemakeitparticularlysuitedtoacloudBIenvironment,although
manyofitscustomersstillprefertousetheirtraditionalonpremisesoffering.Phocasoffersarangeof
capabilities,includingdashboards,basicdatadiscoveryandcollaborationfeatures,geospatialrenderingof
information,advancedanalyticsmodels(suchasshoppingbasketanalysisandprofitoptimization)and
mobileBIwithdesktoplikedataexplorationcapabilitiesthroughanHTML5interface.Thecompanyis
investinginsimplifyingitscustomerexperience,whichispayingoffintermsofcustomersratingPhocas
highlyforeaseofuseandachievementofbusinessbenefits.Phocasisalsoconcentratedinthedeliveryof
verticalsolutionsfordifferentindustriesandroles,providinganextensivelistofdataconnectorsto
businessapplicationsthathelpsimplifydeployments.Theproductislocalizedinseverallanguagesand
currentlyusedbyover1,000customers.
SpagoBICompetencyCenter
SpagoBIisatotallyopensourceBIsolutionofferedasasingleversionthatshouldeasedeploymentand
supportincomparisonwithsimilarsolutions.ItscoremarketsgobeyondWesternEurope(whereit
originatedinanITconsultancyfirm)toincluderegionswhereOEMsolutionsandopensourcearepopular
suchastheU.S.,LatinAmerica,andCentralandEasternEurope.Thecompanyisheadquarteredin
Italy,buthasofficesintheU.S.,Brazil,Argentina,theRepublicofSerbiaandBelgium,aswellasa
networkofmorethan100partners.Theproductisnowonversion5.1(releasedinJanuary2015)and
hasexpandeddataconnectivitytowardbigdataandanalyticcapabilities,withnewsolutionsforOLAP
analysis,selfserviceinmemorycockpits,dataminingwithR,sociallisteningandwhatifanalysis.
SpagoBI'sreferencecustomersreportabreadthofusethatisslightlyaboveaverage,butclaimthatthe
product'seaseofuse,andthecomplexityofanalysisthatcanbeachievedwithit,arebelowtheaverage
(forthisMagicQuadrantsurvey).Thereisalsofeedbackfromcustomersthattheproductisdifficultto
implement,butthisisinlinewithwhattheopensourcemarkethasofferedovertheyears.Itisstilltoo
earlytounderstandtowhatextentthenewversion,5.1willimpacttheseassessments.
StrategyCompanion
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StrategyCompanion'sAnalyzerplatformisaselfserviceBIsolutionideallysuitedforMicrosoftSQLServer
AnalysisServices(SSAS)basedsolutiondevelopment,withseveraldeploymentoptionsavailable:
AnalyzerEnterpriseforinternalBIdeliverythroughonpremisesdeploymentAnalyzerSaaS,whichisa
multitenantoptionusedbycloudandSaaSapplicationproviderstobuildandhostexternalsolutionsand
AnalyzerOEM,whichisusedbycustomerstoembedcontentinapplicationsusingopenstandardsoffered
bytheAnalyzerplatform.AnalyzerMobileisbasedonHTML5andcanrendercontentonmostmobile
devicesincludingiPads,iPhones,BlackBerry,AndroidandWindowsphonesusingrolebasedsecurity
profilesdefinedwithinAnalyzer.StrategyCompanionleveragesauniquedataanalysisfeatureinAnalyzer
called"RecombinantBI,"whichisnamedfromthecombinationofRecombinantDNAandGenetic
Recombination.ThispatentpendingfunctionalityextendsthecapabilitiesbeyondtraditionalOLAP,by
allowinguserstocombinenewdataasneededandanswernewquestionsontheirownwithoutareliance
onITtocuratethedataneededforanalysis.CustomersreportusingAnalyzerforrelativelycomplex
analytictaskstoachievebusinessbenefitsthatexceedtheoverallsurveyaverage.
Zucchetti
ZucchettifirstlaunchedaBIplatformoffering(Infinity)in2007,tocomplementitsbroadarrayof
businessapplications(forHR,CRM,anddocumentmanagement).ZucchettinowdeliversBIcapabilities
throughitsInfoBusinessplatformtoapproximately6,000customers,manyofwhichalsouseitsERPand
HRsolutions.Infact,80%ofcustomersusingZucchettiforBIareintegratingitwitheitherZucchettiERP
orZucchettiHR20%areusingitasastandaloneBIplatform.BasedonGartner'sotherresearch,itis
evidentthattheInfoBusinessplatformistargetedatdescriptiveusecases,offeringreportingand
parameterizeddashboards,andsomeadhocanalysiscapabilitiestoconsumers.Zucchettiplansaproduct
launchofInfinityAnalyticsduring2H15.Theplatformalsointegratescollaborationcapabilities,enabling
userstoshareBIcontent.Otherrecentimprovementstotheplatformincludetheabilitytomodel
multipledataviewsandthesupportof64bitplatforms.Zucchettiisusingabusinessmodelof55%
indirect,45%directtogrowitsBIbusinessbeyonditscurrentbusinessapplicationfocus.
InclusionandExclusionCriteria
Thenumberofvendorsonthisyear'sMagicQuadrantislimitedto24.Werankedvendorsthatmetall
theinclusioncriteriabasedonacombinationofthecriterialistedbelow.
Generatedatleast$20millionintotalBIrelatedsoftwarelicenserevenueannually,1oratleast
$17millionintotalBIrelatedsoftwarelicenserevenueannually,plus15%yearoveryearinnew
licensegrowth.
Inthecaseofvendorsthatalsosupplytransactionalapplications,showthatitsBIplatformisused
routinelybyorganizationsthatdonotuseitstransactionalapplications.
Howwellvendorsaddressthe13productspecificcriticalcapabilitiesdefinedintheMarketDefinition
section(OEMcomponentsfromothervendorswerecounted).Thisisdemonstratedbyfillingoutthe
GartnersuppliedRFPandVendorQuestionnaireandthroughthevendorbriefing.Gartneranalysts
determine,basedonthedocumentationprovided,howwellavendormeetsthisinclusioncriteria.
Hadaminimumof35customersurveyresponsesfromcompaniesthatusethevendor'sBI
platforminproductions.
Thevendormusthaveparticipatedinalldatacollectionactivities,including:
1.
Providingaproductlistandmappingtocriticalcapabilities
2.
Providingverificationofrevenue
3.
Providingcustomersurveyreferences
4.
CompletingthecriticalcapabilitiesRFP
5.
ProvidinguptoaonehourvideodemohighlightinghowtheBIplatformsupportsasmany
ofthe13productcapabilitiesaspossible
6.
Completingthevendorquestionnaire
7.
ConductingaMagicQuadrantbriefingwiththeauthors
Vendorsthatofferspecificindustryordomainanalyticapplicationsonlyareexcludedfromconsideration
becausethisMagicQuadranthighlightsBIandanalyticsplatformsthatareusedtobuildanalytic
applicationsforanyindustryordomain.
EvaluationCriteria
AbilitytoExecute
Vendorsarejudgedontheirabilityandsuccessinmakingtheirvisionamarketrealitythatcustomers
believeisdifferentiatedandthattheypurchase.Deliveringapositivecustomerexperience,includingsales
experience,support,productquality,userenablement,availabilityofskills,upgrade/migrationdifficulty,
alsodeterminesavendor'sAbilitytoExecute.InadditiontotheopinionsofGartner'sanalysts,theratings
andcommentaryinthisreportarebasedonanumberofsources:customers'perceptionsofeach
vendor'sstrengthsandchallenges,asgleanedfromtheirBIrelatedinquiriestoGartneranonlinesurvey
ofvendors'customersconductedduringOctober2014(whichyielded2,083responses)aquestionnaire
completedbythevendorsvendors'briefings,includingproductdemonstrations,strategyandoperations
anextensiveRFPquestionnaireinquiringhoweachvendordeliversspecificfeaturesthatmakeupthe13
criticalcapabilities(atoolkitwiththeRFPtemplatewillbepublishedsoonafterthisMagicQuadrant)a
preparedvideodemonstrationofhowwellvendorBIplatformsaddressthe13criticalcapabilitiesand
biscorecard.comresearch.
AbilitytoExecuteCriteria
Product/Service*:Howcompetitiveandsuccessfularethegoodsandservices(the13
capabilities)offeredbythevendorinthismarket,andhowextensivelyaretheyused?
OverallViability:Whatisthelikelihoodofthevendorcontinuingtoinvestinproductsandservices
foritscustomers?Viabilityincludesanassessmentoftheoverallorganization'sfinancialhealth,the
financialandpracticalsuccessofthebusinessunit,andthelikelihoodoftheindividualbusinessunit
continuingtoinvestintheproduct,offertheproductandadvancethestateoftheartwithinits
productportfolio.
SalesExecution/Pricing*:Doesthevendorprovidecosteffectivelicensingandmaintenance
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options?Thiscoversthevendor'scapabilitiesinallpresalesactivitiesandthestructurethatsupports
them.Italsoincludesdealmanagement,pricing,negotiationandcontracting,presalessupportand
theoveralleffectivenessofthesaleschannel.
MarketResponsivenessandTrackRecord:Canthevendorrespondtochangesinmarket
directionascustomerrequirementsevolve?Thiscoverstheabilitytorespond,changedirection,be
flexibleandachievecompetitivesuccessasopportunitiesdevelop,competitorsact,customers'needs
evolveandmarketdynamicschange.Newlicensegrowthandexistingmarketsharealsofactorinto
thisranking.
CustomerExperience*:Howwelldoesthevendorsupportitscustomers?Howtroublefreeisthe
software?
*ThesecriteriaarescoredpartlyorwhollyonthebasisofinputfromtheMagicQuadrantcustomer
survey.
Table1.AbilitytoExecuteEvaluation
Criteria
EvaluationCriteria
Weighting
ProductorService
High
OverallViability
High
SalesExecution/Pricing
High
MarketResponsiveness/Record
High
MarketingExecution
NotRated
CustomerExperience
High
Operations
NotRated
CompletenessofVision
Vendorsareratedontheirunderstandingofhowmarketforcescanbeexploitedtocreatevaluefor
customersandopportunityforthemselves.TheCompletenessofVisionratingsandcommentaryinthis
reportarebasedonthesamesourcesdescribedintheAbilitytoExecutesection.
WhendeterminingCompletenessofVisionfortheOffering(Product)Strategycriterion,Gartnerevaluated
vendors'abilitytosupportkeytrendsthatwilldrivebusinessvaluein2015andbeyond:
Expandinganalysistomoreusers:
Demandforeasytousetoolshasalreadyfueledtremendousgrowthindatadiscovery.Beyonddata
discovery,weexpectnaturallanguageprocessingqueryandanalysis(textandvoice)aswellas
naturallanguagequerygenerationtohelpusersinterpretresultstobecomemoreamainstream
requirementtobroadenuse,whileautomatedsemanticdiscoveryandselfservicedataintegration
anddataenrichmentwillreducethetimeusersspendondatapreparationandimprovedataquality
andgovernance.Moreover,usageofmorebusinessuseraccessibleadvancedanalyticsandanalytic
visualizations(orsmartdatadiscovery)inadditiontobusinessuseraccessibleforecasting,
simulationandoptimizationthatautomaticallydiscoverandhighlightpatternsandfindingsindata
forcitizendatascientistswillexpand.
EmbeddingBIcontentandencapsulatingadvancedanalytics(suchasrecommendedcoursesof
action)inapplicationsorwithinabusinessprocessatthepointofuserdecisionmakingwillalsohelp
toexpandthebenefitsofanalyticdriveninsightstonontraditionalBIusers.
MobileBIinvestmentcontinues,withmostvendorsabletorepurposeonlinecontentformobile
deviceshowever,creditintermsofvisionwasgivenforadvancedmobilecapabilities(suchasGPS,
writeback,cameraintegrationandcontentauthoring).
BetterdecisionmakingremainsakeyreasonwhyorganizationsinvestinBIplatforms.The
integrationofcollaboration,socialandcrowdsourcedrecommendationscapabilitiesinBIplatformsin
supportofcollaborativeandguideddecisionmakingwilloptimizedecisionsandperformance
outcomes.
Newtypesofdatasourceandanalysis:
Thefastestgrowingkindofdataisthatdeliveredviarealtimeeventstreams,emittedbysensors,
machines,peopleandtransactionalbusinesssystems.Ithassignificantpotentialforbusinessvalue
andtransformationacrossmostindustriesintermsoftheabilityofanalyticapplicationstousethis
data.
Theabilitytofindpatterns,correlationsandinsightsacrossnewsourcesofmultistructureddata
usingnewtypesofanalysis,suchasgraphorlinkanalysisandvariousformsofcontentanalytics,
willbecomeamainstreamrequirementascompaniestrytoinnovateandfindoperational
efficienciesacrossbusinessprocessesthatusedata.Capabilitiesthatenablethecollection,storage,
management,correlation,organization,explorationandanalysisofmultistructureddatawillbe
increasinglyimportant.
Newbusinessmodelsandsourcesofrevenue:
Productvisioncreditisgivenforcapabilitiesthatenablecompaniestofindnewwaystoproductize
thedataassetstheyhaveorcanassembletoimprovecustomerrelationships,createnewbusiness
modelsandgeneratenewsourcesofrevenueandcustomerfacingapplications.
Existingandplannedproductsandfunctionsthatcontributetotheabovetrendswerefactoredintoeach
vendor'sscoreforOffering(Product)StrategyinCompletenessofVision.
CompletenessofVisionCriteria
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MarketUnderstanding*:Doesthevendorhavetheabilitytounderstandbuyers'needs,andto
translatethoseneedsintoproductsandservices?Easeofuse,breathofproductuseandthetypes
ofanalysisusersconductwiththeplatformallkeybuyingcriteriafactorintothisrating.
MarketingStrategy:Doesthevendorhaveaclearsetofmessagesthatcommunicateitsvalue
anddifferentiationinthemarket?Isthevendorgeneratingdifferentiatedawareness?Isthe
vendor'sawarenessgoingupordown?
SalesStrategy:Doesthevendorhavetherightcombinationofdirectandindirectresourcesto
extenditsmarketreach,includinganinnovativepartnerstrategy,differentiatingandattractive
licensing/buyingmodels,orsalesmodels?Arethepackagingandpricingmodelcontributingtoan
extensionofmarketreach?
Offering(Product)Strategy:Doesthevendor'sapproachtoproductdevelopmentanddelivery
emphasizedifferentiationandfunctionalitythatmaptocurrentandfuturerequirements(basedon
16productvisioncriteria)?Thesecriteriaaresummarizedbythekeytrendsdescribedatthe
beginningoftheCompletenessofVisionsection.
Vertical/IndustryStrategy:Howwellcanthevendormeettheneedsofvariousindustries,such
asfinancialservices,lifesciences,manufacturingandretail?
Innovation:Isthevendorfocusingitsresources,expertiseorcapitaltoaddresskeymarket
requirementsforcompetitiveadvantage?Isthevendorinvestinginanddeliveringtrulyuniqueand
indemandcapabilities?Isthevendorsettingstandardsforinnovationthatotherstrytomatch?
GeographicStrategy:Howwellcanthevendormeettheneedsoflocationsoutsideitsnative
country,directlyorthroughpartners?
*ThesecriteriaarescoredpartlyorwhollyonthebasisofinputfromtheMagicQuadrantcustomer
survey.
Table2.CompletenessofVision
EvaluationCriteria
EvaluationCriteria
Weighting
MarketUnderstanding
High
MarketingStrategy
High
SalesStrategy
Medium
Offering(Product)Strategy
High
BusinessModel
NotRated
Vertical/IndustryStrategy
Medium
Innovation
High
GeographicStrategy
Medium
QuadrantDescriptions
Leaders
LeadersarevendorsthatarestronginthebreadthanddepthoftheirBIplatformcapabilities,andcan
deliveronenterprisewideimplementationsthatsupportabroadBIstrategythatdeliversbusinessvalue.
Leadersarticulateabusinesspropositionthatresonateswithbuyers,supportedbyviabilityand
operationalcapabilitytodeliveronaglobalbasis.Smallervendors,whichmaylackstrongscoresfor
geographicorvertical/industrystrategy,maystillbeLeadersduetothestrengthoftheirmarket
understanding,capabilitiesandroadmaps(toenablebusinessusersmoreeasilytofindrelevantinsights
indata),marketmomentum,andexcellentexecutiononkeyproduct,customerandsalesexperience
measures.
ImportanttoLeaderpositioning:
Deliveringanexcellentcustomerexperience(productquality,support,migration,easeofuse,user
enablement,salesexperience,achievementofbusinessbenefits)
Productandproductvision
Innovation
Marketgrowthandmomentum
Marketingandsalesdifferentiationandeffectiveness
Havingcapabilitiesthatareusedbroadly
LessimportanttoLeaderpositioning:
Globalization
Verticalstrategy
Ecosystem
Installedbase
Havingabroadrangeofcapabilitiesusedinlimitedways
SummaryofLeadersQuadrantPositions
VendorsarepositionedontheedgesontheLeader'squadrantwithsignificantwhitespaceinthemiddle,
becausenosinglevendorisexecutingonbothcurrentbusinessuserrequirementstosupportlargerand
largerbusinessuserorientedyetgoverneddeploymentsandinnovatinginpreparationforthenext
generationalshiftinuserexperience.Thereareconcernsthatvendorsthatowntheinstalledbasemarket
sharewillnotbeabletoregainmarketmomentumdespitetheirinvestmentsininnovation.
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TableauandQlikhavemarketmomentumbecausetheyareexcellingatdeliveringoncurrentmarketand
customerexperiencerequirements.Theyaresatisfyingcustomersfordatadiscovery,areenablingeasy,
broaderuse,andaregrowing.
Customersplacehighvalueoneaseofuse,satisfactionwithproductfeatures,salesexperience,support,
productquality,upgradeexperience,userenablement,achievementofbusinessbenefitsandsupportinga
rangeofanalysisforallusers.Thesevendorswiththemajorityofthemarketmomentumarefocusedon
makingiteasierandsimplerformoreuserstoauthorcontentandexploreanddiscoverpatternsindata
wherevertheyare.Theyareexecutingonallormostrequirementscustomerscaremostaboutandare
growingfromnewanalyticsprojectinvestments,althoughenterprisefeaturesforgovernance,
administration,embeddabilityandscalabilityareaworkinprogress(Qlikhasintroducedtheseinitsnew
QlikSenseplatform,whileTableauisaddingtheseincrementallywitheachnewreleasetoaddressthis
limitation).
Fromavisionstandpoint,bothTableauandQlikarelargelyevolvingtheircapabilitiesbycontinuingto
investinmakingtheirplatformseasiertouseforabroaderrangeofusers,buthaveplacedlessemphasis
onemerginggrowthareaslikesmartdatadiscoverytofurtherdemocratizeaccesstoanalytics(seethe
MarketOverviewsectionformoredetailontheseemergingcapabilitiesandtrends)oronselfservicedata
preparation(TableauisplanninglimitedcapabilitiesaspartofTableau9Qlikisalsoplanningtointroduce
somecapabilitiesinafuturerelease).
SAP,SASandIBMaremeetingmostCompletenessofVisionrequirementsandownalargeportionofthe
installedbasemarketshare.Theyareinvestingaggressivelytoclosegapsandregainmomentumand
differentiationthroughanextgeneration,smartdatadiscoveryexperiencefeaturingselfservicedata
preparationandautomatedpatterndetectionwithnaturallanguagequeryandgenerationforsmartdata
discovery.Theyarealsopositioningtheirintegrationwiththeirenterpriseplatformstosupportgoverned
datadiscoveryaskeydifferentiators.Thesevendorsmusttranslatetheirvisionintorenewedmarket
momentum,includingoutsidetheirinstalledbases,andimprovetheircustomerexperienceanddelivery
ofbusinessvaluetoremainintheLeaders'quadrantinthefuture.
SAShashadbettertraction,adoptionandcustomerexperiencethanIBMandSAPasaresultofits
majorcommitmenttoSASVisualAnalytics,itsdatadiscoverycapabilities,asitsgoforwardBI
platform.SAShasleverageditsadvancedanalyticsstrengthsintocompellingdifferentiatorsaround
smartdatadiscoveryinVisualAnalytics.
SAPhasinvestedaggressivelyinLumirawithforwardlookingcapabilitiesaroundsmartdata
discoveryleveragingitsKXENacquisitionandselfservicedatapreparation.Italsohasaclearerroad
mapthanIBMonhowLumiraintegrateswiththerestofitsBIstack(Hana,SAPBusinessObjects).
IBMhasacompellingvisionforWatsonAnalyticscombiningselfservicedatapreparation,natural
languagequerygenerationandexploration,automaticpatterndetectionandprediction,andvisual
storytellingthatwilllikelydrivefuturemarketrequirements.However,itsroadmapforhowthis
capabilitywillintegratewithandbreathemomentumbackintoIBMCognosislessclear.
Microsoft,MicroStrategy,OracleandInformationBuildershavemanyelementsofCompletenessofVision,
butarehamperedbyexecutionchallenges.
MicrosofthasdelivereddatadiscoverycapabilitiesinExcelthathavehadsomelevelofadoption,
particularlyinitsowninstalledbase.Ithasastrongproductvision(particularlywithnatural
languagequeryandselfservicedatapreparation),andoffersabettercustomerexperiencethanthe
othermegavendors.However,mediocreproductscoresandthelackofastrongBIandanalytics
marketingandsalesfocuscombinedwiththecomplexityofonpremisesdeploymentsandthe
relativelylimitedfunctionalitycurrentlydeliveredthroughtheOffice365cloudhaslimited
Microsoft'smarkettractionandpositiontodate.ItsnewupdatedPowerBIproductoffering
(currentlyinpreview),whichcanbedeployedasastandalonesolutionforbusinessuserstoauthor
andshareanalyticcontentwithouttheneedforExcel2013oranOffice365subscription,may
changethistrajectoryinthefuture.
OraclehasgainedmomentuminthecloudthroughembeddedSaaSanalyticsinitsFusion
applicationsandhasintroducedaBICloudService.Oraclealsoiscreditedwithproductvisionaround
multistructuredandbigdataanalytics.However,ithasbeenlatetoinvestinbusinessuseroriented
capabilities.WhileOraclecontinuestogrowBIrevenueintoitsinstalledbase,thesecustomershave
rateditnearthebottomacrosscustomerexperiencemeasures.
MicroStrategyoffersacompellingproductandvisionforgoverneddatadiscoveryandhasmadea
numberofpositivebusinesschanges,particularlyaroundpricing,butrecentdisruptionsfrom
executiveturnoverandlayoffsmayhavenegativelyimpacteditscustomerexperienceandsales
momentum.Ithasalsoimpededmarketingeffortstocompetitivelyrepositiontheplatformfor
mainstreambusinessuserbuyingrequirementswhereproductinvestmentshaveresultedin
differentiation.
InformationBuildersisalongtimeplayerwithastrongenterpriseplatformfordelivering
informationcentricapplicationstargetedatalargenumberofbusinessuserconsumers,both
internalandcustomerfacing.Whileithasinvestedingoverneddatadiscovery,itislatetothe
market.InformationBuildershasvisionaryelementsontheroadmapandhasintroducedearly
innovationstothemarket,buthasachievedlimitedadoptionoutsideofitscoreinformationcentric
applicationssweetspot.LikethemostotherITcentricLeaders,growthandmomentumhasbeen
limitedandlargelyfromexpandingwithinitsinstalledbase.
Challengers
Challengersarewellpositionedtosucceedinthemarket.However,theymaybelimitedtospecificuse
cases,technicalenvironmentsorapplicationdomains.Theirvisionmaybehamperedbyalackof
coordinatedstrategyacrossthevariousproductsintheirplatformportfolios,ortheymaylackthe
marketingefforts,saleschannel,geographicpresence,industryspecificcontentandawarenessofthe
vendorsintheLeadersquadrant.
SummaryofChallengerPositions
ThelargenumberofvendorsintheChallenger,Visionary,andNichequadrantswithspecializedstrengths
suggestsopportunitiesforcustomerstofindamatchfortheirrequirementsbeyondthelargestvendors.
Mostofthesevendorsofferdifferentiatedcapabilitiesforaddressingbusinessuserdrivenandemerging
requirements.
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BirstisintheChallengersquadrantbecauseithasbeensuccessfulatdeliveringonmostcustomer
requirementsforcentralizedBIdeploymentsinthecloud,butitlacksthemarketpresence,goto
marketmachine,andsomevisionelementsofaLeader.BirstwaspioneerinthemarketforcloudBI
andis,therefore,wellpositionedtotakeadvantageofthemarketascloudBIadoptionexpands.
LogiAnalyticsoffersaneasytouseITcentricplatformthatiswellsuitedtoembeddedusecases
customersaresatisfiedwithallaspectsoftheirexperience.WithevolvingcapabilitiesLogiAnalytics
hasgainedvisionandinnovationcreditforitsintroductionofauniquesocialandcrowdsourced
interfacefordatadiscovery.
Visionaries
VisionarieshaveastronganduniquevisionfordeliveringaBIplatform.Theyofferdepthoffunctionality
intheareastheyaddress.However,theymayhavegapsrelatingtobroaderfunctionalityrequirements.
Visionariesarethoughtleadersandinnovators,buttheymaybelackinginscale,ortheremaybe
concernsabouttheirabilitytogrowandprovideconsistentexecution.
SummaryofVisionaryPositions
ThelargenumberofvendorsintheChallengers,Visionaries,andNichePlayersquadrantswithspecialized
strengthssuggestsopportunitiesforcustomerstofindamatchfortheirrequirementsbeyondthelargest
vendors.Mostofthesevendorsofferdifferentiatedcapabilitiesforaddressingbusinessuserdrivenand
emergingrequirements.
TibcoSoftwaremovedtotheVisionariesquadrantthisyear.Tibcohasastrongproductandgood
productvisionthatspansbusinessuserdrivendatadiscovery,geospatial,advancedanalytics
(Spotfire),ITcentricreportingandembeddedBI(Jaspersoft).Thecompanyhasalsointroduced
differentiatedpricingmodelsinthecloudforAWS.However,theacquisitionofTibcobyVista
Partners,combinedwithpoorsalesexecution,introduceduncertaintyamongcustomersand
prospectsregardingthefutureofSpotfireandJaspersoft.Existingcustomersalsoappearedtobe
affectedbythetransitionandratedTibcobelowaverageacrossmostcustomerexperience
measures,whichisasignificantchangefromlastyear.
AlteryxandPanoramaSoftwareearnplacesintheVisionariesquadrantbecauseeachdeliversa
uniquesetofcapabilitiestargetedatkeybuyingrequirements.
Alteryxoffersstrongselfservicedatapreparation,geospatialintelligenceandembedded
advancedanalytics.
PanoramadeliversauniqueuserexperienceforsocialandsmartBIanddatadiscovery.
NichePlayers
NichePlayersdowellinaspecificsegmentoftheBIplatformandanalyticsmarket,suchasreporting,
dashboarding,collaboration,embeddabilityorbigdataintegration,orhavealimitedcapabilitytoinnovate
oroutperformothervendors.TheymayfocusonaspecificdomainoraspectofBI,butarelikelytolack
depthoffunctionalityelsewhere.Theymayalsohavegapsrelatingtobroaderplatformfunctionalityor
havelessthanstellarcustomerfeedback.Alternatively,NichePlayersmayhaveareasonablybroadBI
platform,butlimitedimplementationandsupportcapabilitiesorrelativelylimitedcustomerbases,such
asinaspecificgeographyorindustry.Inaddition,theymaynotyethaveachievedthenecessaryscaleto
solidifytheirmarketpositions.
SummaryofNichePositions
ThelargenumberofvendorsintheChallenger,Visionaries,andNichePlayersquadrantswithspecialized
strengthssuggestsopportunitiesforcustomerstofindamatchfortheirrequirementsbeyondthelargest
vendors.Mostofthesevendorsofferdifferentiatedcapabilitiesforaddressingbusinessuserdrivenand
emergingrequirements.
BoardInternationaloffersintegratedBIandplanningwithamainfocusinEurope,butisexpanding
intheAmericasandtheAsia/Pacificregion.
DatawatchisanewentranttotheMagicQuadrantthatoffersdatadiscoverycapabilitiesforarange
ofstructured,streamingandmultistructureddatawhichareemergingrequirements.Thismakes
itparticularlywellsuitedtoanalyticapplicationsfortheemergingrequirementsortheIoT.
GoodDataistheothercloudBIvendor,inadditiontoBirst,thatwasearlytothecloudBImarket
andhasgainedmarkettraction.Itisdifferentiatedbyitsintegratedendtoendportfolio(fromdata
repositorytodashboards),frequentdeploymentforembeddedanddigitalmarketingusecasesas
wellasintegrationofsocialmediadatasources.
OpenText(Actuate)offerslargescalesystemsofrecordreportingandhasrecentlyrefocusedon
supportingembeddedBIsellingtoapplicationdevelopersaswellasBIteams.Ithashadadifficult
yearintermsofexecutionacrossallcustomerandperformancemeasures.Whileitsacquisitionby
OpenTextcreatessomeuncertainty,OpenTexthasannounceditwillcontinuetorunActuateasa
dedicatedanalyticsgroup.Inaddition,itwillleverageActuateforcommonanalyticsacrossall
OpenTextsolutions.TheacquisitionhasthepotentialtoprovideActuatewithanewdirection,
stability,andaccesstosalesandchannelresourcesnecessaryforimprovement.
PentahoistotherightintheNichePlayersquadrantbecauseofitsproductvisionandinnovation
aroundbigdataandselfservicedatapreparation.On10February2015,HitachiDataSystems
announceditsintentiontoacquirePentaho.HitachiDataSystemsplanstocontinuetooperate
PentahoasaseparatebusinessunitandtoembedPentahointoitsportfolioofbigdataandanalytics
productsandservices,withaparticularemphasisonsolutionsfortheIoT.Theacquisitionis
expectedtoclosebyJune2015.
PrognozisaregionallydominantplatforminEasternEurope,addressingafullrangeofBIand
analyticsrequirements.Ithasbeeninvestingtoexpandbeyonditstraditionalregionalstronghold.
PyramidAnalyticsoffersagoverned,yeteasytouse,Microsoftcentricplatformfocusedon
traditionalstylesofinteractiveanalysis.ItisalsoexpandingbeyonditsMicrosoftcentricapproach.
SalientManagementCompanyoffersinmemoryinteractiveexplorationandanalysiscapabilities
thatcustomersfindeasytouse.SalienthasastrongfocusinhealthcareandCPG.
Targitisanintuitiveandintegrateddatadiscoveryandsystemsofrecordreporting,Microsoftcentric
platformwithastrongpresenceinEuropeandgrowingmomentumintheU.S.
YellowfinoffersabusinessuserfriendlysystemofrecordBIplatformwithdifferentiationaround
storytelling,mobileandcollaborationandastrongpresenceinAsia/Pacific.
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Context
ReadersshouldnotusethisMagicQuadrantinisolationasatoolforvendorselection.Gartnerhasdefined
theBIandanalyticsmarketbroadly.Weincludeavarietyofproductsthatspanarangeofbuyersanduse
cases.ConsiderthisMagicQuadranttobemoreofasummaryofGartner'sresearchonthismarket.
Whenmakingspecifictoolselectiondecisions,useitincombinationwithourCriticalCapabilities,Survey
Analysisresearch,andStrengths,Weaknesses,OpportunitiesandThreats(SWOT)publications,aswellas
ouranalystinquiryservice.Moreover,readersshouldbecarefulnottoascribetheirowndefinitionsof
CompletenessofVisionorAbilitytoExecutetothisMagicQuadrant,whichoftenmapnarrowlytoproduct
visionandmarketshare,respectively.TheMagicQuadrantmethodologyfactorsinarangeofcriteriain
determiningposition,asdefinedintheEvaluationCriteriasection.
MarketOverview
Gartner'sviewisthatthemarketforBIandanalyticsplatformswillremainoneofthefastestgrowing
softwaremarkets.Themarket(forBIplatforms)grew9%in2013,andisprojectedtogrowata
compoundannualgrowthrateof8.7%through2018(seeForecast:EnterpriseSoftwareMarkets,
Worldwide,20112018,4Q14Update"),drivenbythefollowingmarketactivity:
Expansionofdatadiscoverydominatesnewinvestment.Continuedinvestmentsindata
discoveryandlargegoverneddatadiscoverydeploymentsareexpectedtocontinue.Sinceagreater
percentageofpurchasingandusagewithinorganizationswillbedrivenprimarilybybusinessuser
orienteddatadiscoveryrequirements(inordertocompeteandremainrelevanttocustomers),the
majorityofcurrentITcentricvendorswillcontinuetoshiftthefocusoftheirnewproduct
investmentandplatformemphasisfromITauthoredproductionreportingtogoverned,business
userdrivendatadiscoveryandanalysistoolsorriskbeingmarginalizedbydatadiscoveryvendors
thatareinvestingtobecomemoreenterprisecapable.Asaresult,datadiscoverywillcontinueto
displaceITauthoredstaticreportingasthedominantBIandanalyticsuserinteractionparadigmfor
newimplementationsin2015andbeyond.ITauthored,systemsofrecordreportingwillnot
disappear,butitwillcontinuetoaccountforasmallerpercentageofoverallanalyticsuse.Atthe
sametime,alargerpercentageofdatadiscoverydeploymentswillexpandoveralluseradoptionasa
keydriverofmarketgrowth.
Selfservicedatapreparationandenrichmentaddressesahighvaluedatadiscovery
challenge.Theshifttowardbusinessuserdrivendatadiscoveryhashighlightedtheneedto
addressthesignificantchallengesofdatapreparationtoenablebroaderandmoregoverneduse.
Selfservicedatapreparationcapabilitiesareemergingthatextendbeyondthecurrentcapabilitiesof
mostdatadiscoverytools,whichofferbasicdatamashuptohelpuserspreparetheirdatafor
analysisandcanbeverytimeconsuming.Selfservicedatapreparationplatformsenablebusiness
userstoreducethetimeandcomplexityofpreparingdataforanalysisinagovernedandreusable
way.Theyfeaturecapabilitieslikevisualdataflowbuildingandautomation,semanticautodiscovery,
intelligentjoins,intelligentprofiling,hierarchygeneration,datalineageanddatablendingonvaried
datasources,includingmultistructureddataandenrichment.Manyoftheseplatformsalsofeature
automatedmachinelearningalgorithmsinthebackgroundthatvisuallyhighlightthestructure,
distribution,anomaliesandrepetitivepatternsindata,withguidedbusinessuserorientedtoolsto
suggesthowtoresolveissuesandenhancedata.Theintentofthesetoolsistomakethedata
integrationprocessaccessibletobusinessanalysts,inadditiontotraditionalITusers,toaddressthe
ongoingandhighvalueproblemofdatapreparation.
Smartdatadiscoverywillextenddatadiscoverytoawiderrangeofusersandenhance
insightsandinterpretation.Theseemergingcapabilitiesfacilitatediscoveryofhiddenpatternsin
large,complexand,increasingly,multistructureddatasets,withoutbuildingmodelsorwriting
algorithmsorqueries.Itgoesbeyonddatadiscovery,becausebusinessusersandbusinessanalysts
canbenefitfromadvancedanalytics(tohighlightandvisualizeimportantfindings,correlations,
clusters,predictions,outliers,anomalies,linkagesortrendsindatathatarerelevanttotheuser),
withuserinteractionandexplorationviainteractivevisualizations,searchandnaturallanguage
querytechnologies.Sometoolsalsointerpretresultsfortheuserwithnaturallanguagegeneration
oftexttohighlightpatternsandexplaininsights.Thiswillalsoreducethetimetoinsight,aswellas
thetimeandexpertiseneededforthemanualdataexplorationandmodeling.Smartdatadiscovery
doesnotreplaceadvancedanalyticsorthedatascientistitcomplementsthem,byaddingaclassof
citizendatascientiststhatcandevelophypothesesthatcanbeexploredinmoredetailandvalidated
bythedatascientist.
CloudBIwillcontinuetogrowinLOBsandbeyondasdatagravity(wherethemajority
ofdataresides)shiftstothecloud.Adoptionintentionshavebeenconstantwiththoseoflast
year.About41%ofrespondentstoGartner'sBIandanalyticsplatformMagicQuadrantsurvey
(comparedwith45%lastyear)saidtheyeitherareputting,orplantoput,theirBIineithera
private,publicorhybridcloudduringthenext12months.BIvendorswithcloudofferingsare
movingtowardmeetingcriticalmarketrequirementsforgovernedbusinessuserfriendlyplatforms
andtodeliverstrongproductfunctionality,positivecustomerexperiencesandhighbusinessvalueto
customers.Increasingly,traditionalonpremisesvendorsarealsopreparedtosupportcloudBI.
Moreover,SalesforceenteredtheBIandanalyticsplatformmarketinOctober2014.Itsmarket
entrycouldincreasecloudBIadoption,particularlyforcustomercentricusecaseswhereSalesforce
dataiscritical.
Streamingdata.Thepast10yearsofanalyticsinvestmentandvalueweredrivenprimarilyby
customerorientedcompaniesorthe"InternetofPeople."Thenext10yearswillbedrivenby
investmentsinapplicationsthatusetheIoT.Thefastestgrowingkindofdataisrealtimeevent
streams,sensorsandmachinedata,andeventsgeneratedbydevices.Thesenewapplications,
combinedwithinsightsfromothernew(multistructured)datatypes(togetherwithnewtypesof
analysis)willgeneratethenextmajorwaveofanalyticsinvestmentandbusinesstransformation.
Thiswillenablecompaniesthathavehistoricallycompetedonphysicalassetstocompeteon
informationassets.
Multistructureddataanalytics.Expandedinvestmentinnewtypesofanalysisonavarietyof
structuredandunstructureddatawilldelivernewinsightsthatdrivebusinessvalueand
transformation.
EmbeddedBI.OrganizationswillinvestinembeddingtraditionalBIcontent(reportsand
dashboards),interactiveanalysis,predictiveandprescriptiveanalyticsinapplicationsandbusiness
processesthatdeliveroptimizedrecommendationsandcoursesofactiontonontraditionalBI
usersatthepointofdecisionoraction(increasinglymobile)tofurtherextendthepervasiveness
andbenefitsofBIandanalytics.
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Customerfacinganalyticsanddatamonetization.Companieswillincreasinglyinvestin
capabilitiesthattransformanalyticsfromacostcentertoaprofitcenterastheyfindnewwaysto
productizethedataassetstheyhave,orcanassemble,toimprovecustomerrelationships,create
newbusinessmodelsandgeneratenewsourcesofrevenue.
Collaborationandsocialcapabilities.TogetherwiththecrowdsourcingandsharingofBI
contentandanalysis,thesewillalsodriveamorepervasiveuseandhigherbusinessvaluefromBI
investments.
InsuranceContext
24March2015
Analyst(s):KimberlyHarrisFerrante
AsP&Candlifeinsurersfocusoninformationinnovationandimprovedbusinessoutcomes,theneedfor
BIandanalyticsisgrowingamonginsurersofalltypesandsizes.Thevendormarketisevolvingtomeet
thisneedandcausingbuyerconfusion,asthevariationsintypesofsolutionsareunclear.
MarketDifferentiators
Theinsuranceindustryisbuiltupondatathatisusedforriskassessment,pricing,customerselectionand
regulatoryreporting,forexample.Companieshaveteamsofactuaries,whohavesoleresponsibilityfor
pricing,andteamsofdataexpertsingroupssuchasfinanceandmarketing,whohavesupportedspecific
businessprocesses.Muchofthepastdatafocus,however,hasbeenonreportingandsiloedanalysisfor
limitedbusinessresults.Investmentsinbusinessintelligence(BI)haveflourishedamongTier1insurers
(over$5millioninnetannualpremiums),resultinginredundantBIsolutionsandlimitedbusinessvalue,
duetothesiloednatureofhowthesolutionswereimplemented.SomeinsurershavededicatedITteams
tomanagetheBIsolutions,andothershavedeployedBIcompetencycentersthatmanagesolutionuse.
Smalltomidsizeinsurers,incontrast,haveoftenbeenunabletoacquireBIsolutionsduetothelackof
businesscaseorbudgetaryrestrictionsandare,therefore,runningtheirorganizationswith
spreadsheetsorbasicdataanalysistools.
Majortrendsinclude:
NewdemandsforadvancedanalyticsDuringthepasttwotothreeyears,interestinadvanceduse
ofBIandanalyticssolutionshasrisenamongmanybusinessandITleaders,especiallyinmature
markets.Trendssuchasdigitalizationandcustomerexperiencemanagementhaveresultedinan
increasedfocusontopicssuchasinformationinnovation.Additionally,organizationalstressorshave
resultedinintensifiedfocusonlossreductionandcustomerretentionbothofwhichrequiremore
advancedanalyticalcapabilities.
Focusonadvancedanalyticshasexpandedthroughouttheorganizationasbusinessexecutivesinclaims,
underwriting,marketing,distributionandfraudinvestigationhavebeguntounderstandthevalueofdata
totheirbusinessoutcomes.Advancedanalyticshasbecomemorepervasive,movingfrompointsolutions
toenterprisewide,withinnovativeinsurersexploringtheextensionofanalyticstovaluechainpartners,
suchasagents,corporateclientsandservicepartners.Tosupportnewbusinessuserswhoarenotdata
experts,companiesareincreasinglyfavoringsolutionswithgoodinteractivevisualizationcapabilitiesthat
canrunonmultipledevices/platforms(includingmobiledevices).
Focusonpredictive/prescriptivecapabilitiesBusinessandITleaderswanttohavemorepowerful
outcomesfromtheiranalyticsinvestmentsthroughtheuseofpredictive/prescriptivecapabilities.Focusis
shiftingfromassessmentofhowtheyaredoingtodayandcomparisonwithpasthistoricalperformanceto
forwardlookingprojectionsonbusinessprocessesandoutcomes.Insurancebusinessleadersarebuilding
modelstopredictlossespostcatastrophe,nextbestactioninmarketing,riskduringunderwriting,claims
losses,orrequirementsandfraudpotential,forexample.Allrequirepredictiveanalyticsthatwillshow
possibleoutcomes,providingbusinessleaderswithmuchneededinformationtoreducelosses,avoid
risks,proactivelyservicecustomers,growrevenueandimprovecustomerexperiences.
TheneedforembeddedanalyticsToday,BIandanalyticalsolutionsoftenruninisolation,requiring
thatthebusinessuserleavethecoresystemtogettheinformationneeded.Tosolvethisproblem,
businessandITleadersareincreasinglyinvestigatingembeddedanalytics.Thisistheprocessof
embeddinganalyticalcapabilitieswithinthecorebusinessapplications(forexample,underwriting
workstationorclaimssystem)sothatbusinessusersdonothavetoleavethecoresystemtogetthe
informationtosupportthespecifiedbusinessprocess.Astheindustryincreasinglydemandsembedded
analytics,twothingshavehappened:(1)newpartnershipshavebeenformedwithservicestointegrate
betweenBI/analyticalsolutionsandcoresystemsand(2)somecoresystemsvendorsare
acquiring/buildingBI/analyticalsolutionstoofferinconjunctionwiththeircoretransactionsystems.In
thelattercase,solutionsbuiltbyasinglevendorareoftenbuiltonthesametechnologyandsharea
commondatamodeltohelpwitheaseofimplementationfortheuser.Thisistheidealcase.
ImproveddatamanagementrequirementsAsbusinessleaderslooktousedatainnewand
innovativeways,theyarehopingtoimprovetheuseoftraditionaldataincludingbothstructured,such
aslogandtransactionaldata,andunstructureddarkdata,whichisnotutilizedyetandtobringnew
dataintotheenterprisefromarangeofsources,includingnewthirdpartyproviders,consortiaandsocial
data.BIandanalyticalsolutionprovidersmusthaveacomprehensiveknowledgeofthedataecosystem
tobeabletosupportthisneed.Awarenessofthedatarequirementsforspecificindustryprocesses
marketing,underwriting,quotation,fraudinvestigationandclaimswillberequiredforimproved
implementationandintegration.Thisincludestheselectionofthedatalinkedtobusinessoutcomes,
versusdatathatisnotgoingtobeappliedinreportingoranalyticsprograms.Prebuiltconnections,data
modelawarenessandpartnershipswillallhelpvendorsmeetindustryneedsinthisarea.Additional
initiativestargetedatdatagovernance,qualityandprivacyarealsoneededforcorporatesuccess.
GreaterneedforprebuiltindustrycontentTier1insurershavegenerallyshownmoreacceptance
ofhorizontalsolutions,whichtypicallylackinsurancecontent(includingdatamodels,analyticalmodelsor
verticaldashboards).Theyhavewantedtobuildtheirownuniquesolutionsandnotdependonthe
vendortosupplytemplates,modelsorinsuranceintellectualproperty.However,asbuyinggrowsamong
smalltomidsizeinsurersandamongbusinessuserswithspecificlineofbusiness/functional
requirements,wehaveseenagreaterdemandforindustryspecificsolutionsthatcomewithofftheshelf
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23/12/2015
contentthatcontainscommonindustrymetricsorkeyperformanceindicators.Thiscontentisusedto
jumpstartmodelanddashboarddevelopment,reducingimplementationcostsandrisks.Duringsalesand
demos,businessuserswantsomethingthatlookslikeitwasbuiltforthem,withindustryspecificdata
models,analyticalmodels,anddashboardsthatpresentcommonindustrymetrics.Thishelpsthem
visualizetheusesofthetoolandprovidesthemwithsomeindustrybestpracticesthattheymaybe
lacking.Theofftheshelfcontentservesasatemplatetoeaseimplementationascompaniesadjust
metrics,datainputandanalyticalmodelstomatchtheiruniquebusinessneeds.Thischallenges
horizontalBIsolutions,whichdonotfocusonindustryspecificneeds,andhasopenedthedoorforanew
marketofverticalBI/analyticaltoolsbuiltspecificallyforP&Candlifeinsurance.
GreateracceptanceforhostedandcloudbasedmodelsTypically,Tier1insurershavewanted
onpremisesdatawarehousesandBIsolutions.Newerpurchasers,however,especiallysmalltomidsize
insurersandlineofbusiness/departmentalbuyers,haveoptedmoreforoffpremisesoptions,wherethey
canusecloudorhosteddeployment.Thishelpscontrolinfrastructurecostslongtermandisprovingtobe
aviablemodelforthedeliveryofBIandanalyticsformanycompanies.Vendorswantingtocompetein
thismarketmustoffernewdeliverymodelstomeetbuyerneedsandnotrelyexclusivelyononpremises
technologydeployments,aswehaveseeninthepast.
ConsiderationsforTechnologyandServiceSelection
Aswithotherindustries,BIsolutionsarebeingovertakenbyanalyticalsolutions,whichprovidemore
valuetoendusersandhavegreatercapabilitiesforrealtime,predictiveanddecisionsupportforcritical
industryprocesses.Intheinsurancemarket,specifically,thereisanewlyformedmarketmadeupof
specializedindustryspecificBIsolutions(mostlyforP&Cinsurance).Thesemarketchangeswillresultin
greaterdemandsamongtechnologybuyersandmorecriticalassessmentofthefunctionalitysupported
byBIandanalyticalsolutions.
RecommendationsforinsurancebusinessandITleaders:
Documentthebusinesscaseforeachsolution,includingoutcometobeimpactedandamountof
industrycontentthatthebusinessneedsthevendortodeliver.Ensurethatthereisaclear
definitionoftheroleofthebusinesspeople(includingpossibledatascientists,analyticsprofessionals
andbusinessowners)whowillcreateandbuildoutthemodelsanddashboards.Forcompaniesthat
lackdatamastery,orwherebusinessisunclearonbestpractices,usingtoolswithprebuiltindustry
contentmayhelpdecreaseimplementationcostsandrisks.
Carefullyassessthethreeclassificationsofvendorshorizontalvendors,vendorswithindustry
acceleratorsandvertical/nichevendorstodeterminethebestsolutiontypetomatchyour
company'svision,businessneed,implementationplanandanalyticalcompetencies.Determinehow
muchindustryexpertiseisneededinareassuchasprebuiltcontent,businessunderstanding,core
systemintegrationandthirdpartydatapartnerships.
Whenassessingvertical/nichevendors,carefullyreviewthebreadthanddepthofthecontent
deliveredbyeachvendortoensurethatthecontentisfullydevelopedandwillmeetimplementation
needs.Evaluatethedocumentationforthedataandanalyticalcontent.
Analyzethedatamodelusedinthesolutionsandtheadherencetoindustrystandards,suchasthe
ACORDdatamodel.Determineifthemodeliscompatiblewithindustrydatamodelsorthoseyou
haveadoptedfromstandardsbodies,aswellastheworkrequiredtomapthemodels.
Assessthepredictivecapabilitiesofthevendorstoensurethattheymatchlongtermbusiness
objectivesaroundforecastingandmodeling.
TesttheusabilityoftheUItoensurethatitissimpleandintuitiveforeasyusertraininganduse.
Ensurethatthetoolwillallowusersacrossthecompany,eventhosewithoutstatisticalordata
background,tousethetoolwithoutheavytrainingorassistance.Ensurevisualizationcapabilities
arerobustandintuitive.
Assessthevendor'sstrategyandexecutionplanstosupportbigdata,especiallynewtypessuchas
social,clickstreamandunstructured.Selectvendorsthathavetextminingandaroadmapfor
unstructureddataassessmentinordertofutureproofdecisions.
NotableVendors
VendorsincludedinthisMagicQuadrantPerspectivehavecustomersthataresuccessfullyusingtheir
productsandservices.SelectionsarebasedonanalystopinionandreferencesthatvalidateITprovider
claimshowever,thisisnotanexhaustivelistoranalysisofvendorsinthismarket.Usethisperspective
asaresourceforevaluations,butexplorethemarketfurthertogaugetheabilityofeachvendorto
addressyouruniquebusinessproblemsandtechnicalconcerns.Considerthisresearchaspartofyourdue
diligenceandinconjunctionwithdiscussionswithGartneranalystsandotherresources.
GartnerconductedanassessmentoftheoverallBIandanalyticalsolutionmarketbetweenDecember
2014andJanuary2015todeterminewhichvendorshaddedicatedfocusoninsurance,whichoneshad
insuranceassets/contentandwhichoneshadasufficientcustomerbaseinthisindustry.Overall,89
vendorswerecontactedduringthistime,includingthe24vendorsthatwereincludedinthehorizontal
MagicQuadrantandthevendorsthatwerementionedasotherstoconsiderintheMagicQuadrant,plus
additionalvendorsthatareknowntoservicetheinsuranceindustry.Fromthisreview,itwasdetermined
thattherearethreesubmarketsforBIandanalyticsservicingtheinsurancemarket:horizontalsolutions
vendors,vendorswithindustryacceleratorsandvertical/nichevendorsfocusedoninsurance.
Horizontalsolutions:ThestudyfoundthatofthevendorsplacedandmentionedintheMagic
Quadrant,themajorityofvendorswerehorizontalinnaturewithnofocus,dedicatedteamorsolution
targetedspecificallyatP&Candlifeinsurance.Theyofferednoindustrycontent,nordidtheyhaveR&D
teamsfocusedonthisindustry.Whilesomecouldciteinsurancecustomers,itwasopportunistic.
Solutionsgenerallywerebuiltforthepoweruser,requiredheavystatisticalandtechnologytrainingand
supportedheavydutyanalysis(moreindepth,powerfulandgranularanalysisthanthenichesolutions).
Thesesolutionsareoftenusedintheactuarial,marketingorfinancedepartment.Somesolutions,
however,especiallythosefromnewmarketentrants,oftenoffermodernandeasierUIs,whichallow
businessuseruse.ExamplesfromtheMagicQuadrantincludeMicrosoft,Oracle,PentahoandPyramid
Analytics,aswellasBeyondCore,InetSoft,JedoxandSynerScope,whichwerelistedinthereportas
otherstoconsider.
AsshownintheMagicQuadrant,visualizationtoolsthataresimplerforbusinessuseradoptionare
gainingtractionintheinsuranceindustry.Thesearebuiltfornonstatisticaluserswithadvanced
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23/12/2015
visualizationtoolstoallowforimprovedusability.Theadoptionisgrowingatanacceleratedpaceas
buyingshiftsawayfrompoweruserstolineofbusinessdecisionmakers.ExamplesincludeQlik,which
providesindustryapplicationtemplatesandoffersindustryapplicationsthatcustomerscandownloadin
theQlikMarket,andTableau,whichprovidestemplatesthatcanbedownloadedforimplementation.
Vendorswithindustryaccelerators:Afewofthelarge,horizontalvendorshaveinvestedinbuilding
outindustryacceleratorsthatareusedtojumpstartimplementations.Thebasesolutionsaretypically
thesameforallindustrieshowever,theindustryacceleratorsoftenincludedatamodels,dashboards,
modellibrariesorreportlibraries.Insurerscanusethesetoviewcommonindustrycontenttouseasa
platformtobuildoutacustomsolutionduringimplementation(oftenwithprofessionalservices
involvement).Someoffertheindustrycontentfreeothersmaychargeforthiscontentbasedonthe
clientrelationship.ExamplesincludeInformationBuilders,IBM,SAPandSAS.
Vertical/nichevendorsfocusedoninsurance:Thereisasubmarketthathasgrowntotarget
specificindustryneeds.OneportionistheemergingP&CBImarket,whichistacklingtheuniqueneedsof
thisindustrysegment.Thesesolutionsareoftencloselytiedtocoretransactionsystems,comewithin
depthindustrycontentandsupportindustrydatamodels,aswellashaveakeenunderstandingofthe
modelingandthirdpartydatarequirementsforthislineofbusiness.Therearealsovendorsthatprovide
industryBIsolutionsforbothlifeandP&Cinthemarket,eachprovidingsometypeofofftheshelf
content(includingcubesforinsurancebusinessprocessessuchaspolicymanagement,underwritingand
claims).Additionally,thereisagrowingmarketofadvancedanalyticstoolsbuiltforinsurance,whichoffer
buyersgreatvalueinassessingthingslikeunderwritingandfraudrisks.Examplevendorsincludedinthis
category,whicharenotincludedintheMagicQuadrant,are:
Earnixforriskmodelingandpricinganalytics
SpatialKeyforgeospatial,underwritingandexposureanalyticsforP&Cinsurance
ValenAnalyticsforunderwritinganalytics
4SightBusinessIntelligence,Comarch,CoverAll,Guidewire,InEdge,InnovationGroup,InsFocus
Systems,Insurity,PolicyAdministrationSolutionsandYodilforP&CBI/analyticalsolutions
EagleEyeAnalytics,SyntelandSNLiPartnersforBI/analyticsforbothP&Candlifeinsurance
LexisNexisandVeriskAnalytics,whichprovidearangeofanalyticsandanalyticalservicesfor
multiplelinesofbusinessandindustryprocesses(marketing,underwriting,andclaims,forexample)
2015Gartner,Inc.and/oritsaffiliates.Allrightsreserved.GartnerisaregisteredtrademarkofGartner,Inc.oritsaffiliates.Thispublicationmaynotbe
reproducedordistributedinanyformwithoutGartnerspriorwrittenpermission.Ifyouareauthorizedtoaccessthispublication,youruseofitissubjecttothe
UsageGuidelinesforGartnerServicespostedongartner.com.Theinformationcontainedinthispublicationhasbeenobtainedfromsourcesbelievedtobereliable.
Gartnerdisclaimsallwarrantiesastotheaccuracy,completenessoradequacyofsuchinformationandshallhavenoliabilityforerrors,omissionsorinadequacies
insuchinformation.ThispublicationconsistsoftheopinionsofGartnersresearchorganizationandshouldnotbeconstruedasstatementsoffact.Theopinions
expressedhereinaresubjecttochangewithoutnotice.AlthoughGartnerresearchmayincludeadiscussionofrelatedlegalissues,Gartnerdoesnotprovidelegal
adviceorservicesanditsresearchshouldnotbeconstruedorusedassuch.Gartnerisapubliccompany,anditsshareholdersmayincludefirmsandfundsthat
havefinancialinterestsinentitiescoveredinGartnerresearch.GartnersBoardofDirectorsmayincludeseniormanagersofthesefirmsorfunds.Gartnerresearch
isproducedindependentlybyitsresearchorganizationwithoutinputorinfluencefromthesefirms,fundsortheirmanagers.Forfurtherinformationonthe
independenceandintegrityofGartnerresearch,seeGuidingPrinciplesonIndependenceandObjectivity.
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