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January
04,
2016
Today
Qualcomm,
a
wireless
technology
and
innovation
company,
will
begin
rolling
out
the
next
phase
of
a
national
campaign
created
by
DDB
San
Francisco.
The
campaign
is
a
continuation
of
an
integrated
global
effort
titled
Why
Wait
that
debuted
last
spring
to
establish
Qualcomms
inventive
spirit
and
essential
role
in
driving
progress
in
the
mobile
industry
and
beyond.
Qualcomm
has
connected
the
phone
to
the
Internet
and
is
now
working
to
connect
the
Internet
to
everything.
This
continuation
of
the
Why
Wait
campaign
brings
to
life
Qualcomms
restless
spirit
to
invent
and
share
technologies
at
speed
and
scale.
The
work
poses
intriguing
questions
about
the
future
of
technology
and
declares,
As
the
world
asks
whats
next?
Qualcomm
says,
Why
Wait.
The
new
work
brings
to
life
key
Qualcomm
innovations
across
the
Internet
of
Things,
Connectivity,
Cognitive
Technologies
and
Mobile
experiences.
The
integrated
campaign
includes
video,
experiential,
print,
OOH
and
digital
placements
that
work
together
to
demonstrate
how
Qualcomm
technologies
are
bringing
the
future
forward
faster
and
making
a
positive
impact
on
everyday
life.
The
new
campaign
creative,
which
targets
tech
influencers,
includes
two
compelling
initiatives
that
make
its
point
impossible
to
ignore:
A
set
of
new
Qualcomm
videos
titled
Qualcomm
Connections
Series;
and
Qualcomm
Invisible
Museum.
Qualcomm
Connections
Series
Qualcomms
new
videos
build
stories
around
the
connections
that
Qualcomm
wireless
innovations
bring
to
billions
of
people.
Across
three
different
narratives,
there
are
several,
digestible
pieces
of
video
content
that
describe
specific
Qualcomm
contributions.
The
interwoven
videos
connect
to
form
a
narrative
fabric.
The
episodic
release
of
this
content
creates
a
powerful
story
that
explains
Qualcomms
role
in
accelerating
the
future
of
mobile,
IoT
and
connectivity
technologies,
and
why
it
is
essential
in
the
world.
o The
Date
follows
a
couple
through
a
night
out
in
a
smart
city
and
smart
home,
showcasing
how
Qualcomm
technology
is
shaping
the
Internet
of
Things.
o The
Festival
features
a
family
and
friends
at
a
music
festival
and
shows
how,
even
in
a
crowd,
Qualcomm
technologies
make
connections
strong
and
secure.
o The
Terminal
illustrates
a
smarter,
sleeker
future
as
a
fashion-forward
businesswoman
strolls
through
an
airport
terminal,
where
her
experience
is
enhanced
by
Qualcomm
intuitive
cognitive
technologies.
True
to
the
nature
of
the
content,
the
video
will
be
connected
online
across
Qualcomm.com/whywait,
Instagram,
Facebook,
YouTube
and
custom
digital
units.
The
Date
is
the
first
video
to
launch
in
January,
with
The
Festival
and
The
Terminal
to
follow
in
February
and
March.
Qualcomm
Invisible
Museum
(experiential)
Qualcomm
will
introduce
the
Invisible
Museum
at
CES
2016
in
its
booth,
an
interactive
experience
that
turns
an
empty
space
into
a
vibrant
exhibit
that
allows
people
to
see
Qualcomm
and
its
contributions
like
never
before.
It
demonstrates
how
the
company,
whose
innovations
are
mostly
invisible,
inspires
amazing
experiences
and
connections
surrounding
us
everywhere.
Qualcomm
and
DDB
San
Francisco
partnered
with
developer
Nexus
Interactive
Arts
to
create
the
interactive
experiences
that
pair
museum
pedestals
with
tablets
by
using
augmented
reality.
When
visitors
hold
their
tablets
up
to
one
of
the
pedestals,
what
looked
like
a
blank
space
will
come
to
life,
ultimately
making
key
Qualcomm
innovations
visible.
To
bring
Qualcomms
story
of
innovation
to
life
we
really
had
to
push
what
was
possible
in
branded
content,
said
Todd
Grantham,
President/CEO
DDB
San
Francisco.
Im
proud
of
how
the
Why
Wait
campaign
is
helping
to
build
the
global
Qualcomm
brand
by
demonstrating
how
their
innovations
are
impacting
our
lives
and
advancing
progress
at
rapid
speed.
About
DDB
DDB
Worldwide
(www.ddb.com)
is
one
of
the
world's
largest
and
most
awarded
advertising
and
marketing
networks.
In
2012
DDB
was
named
Advertising
Network
of
the
Year
by
Campaign,
as
well
as
Agency
of
the
Year
and
Digital
Agency
of
the
Year
by
Strategy
magazine.
At
the
prestigious
2012
Cannes
International
Festival
of
Creativity,
DDB
won
82
Lions,
the
most
ever
for
the
network.
In
addition,
The
Gunn
Report
has
listed
DDB
as
one
of
the
Top
3
Global
Networks
for
the
last
12
years.
The
agency's
clients
include
Volkswagen,
McDonald's,
Unilever,
Mars,
Johnson
&
Johnson,
and
Exxon
Mobil,
among
others.
Founded
in
1949,
DDB
is
part
of
the
Omnicom
Group
(NYSE)
and
consists
of
more
than
200
offices
in
over
90
countries
with
its
flagship
office
in
New
York,
NY.
About
Omnicom
Group
Inc.
Omnicom
Group
Inc.
(NYSE-OMC)
is
a
leading
global
marketing
and
corporate
communications
company.
Omnicoms
branded
networks
and
numerous
specialty
firms
provide
advertising,
strategic
media
planning
and
buying,
digital
and
interactive
marketing,
direct
and
promotional
marketing,
public
relations
and
other
specialty
communications
services
to
over
5,000
clients
in
more
than
100
countries.
For
further
information
on
Omnicom
and
its
brands,
please
visit
www.omnicomgroup.com
Press
Contact:
Christie
Giera
Director
of
Corporate
Communications,
DDB
Worldwide
Christie.Giera@ddb.com
+1
212
415
2186
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