PROJECT ON

INDIAN PREMIER LEAGUE (IPL)

GYAN GANGA EDUCATIONAL ACCADEMY

2015-2016

BY:

ARYAN JAIN
ROLL NO. 11017

CERTIFICATE

I MR. ANIL TIWARI Here By Certify That MR. ARYAN JAIN, Of Class-11th Science,
Roll No.-11017 Has Completed Project On INDIAN PREMIER LEAGUE (IPL). In The
Academic Year 2015-2016. The Information Submitted Is True And Original To The Best Of My
Knowledge.

Place: Raipur

Date:
___________________
Signature of Project Guide

ACKNOWLEDGEMENT
I Here By Express My Heartiest Thanks To All Sources Who Have Contributed To The Making
Of This Project. I Oblige Thanks To All Those Who Have Supported Provided Their Valuable
Guidance And Helped For The Accomplishment Of This Project. I also extent my hearty thanks
to my family, friends, our coordinator MR ANIL TIWARI, college teachers and all the well
wishers.
I also would like to thanks my project guide MR. ANIL TIWARI for his guidance and
timely suggestion and the information provided by him on this particular topic.
It is matter of outmost pleasure to express my indebt and deep sense of gratitude to various
person who extended their maximum help to supply the necessary information for the present
thesis, which became available on account of the most selfless cooperation.
Above all its sincere thanks to the UNIVERSITY OF MUMBAI for which this project is given
consideration and was done with outmost seriousness.

INDEX
Contents
PREFACE..................................................................................................................... 9
INTRODUCTION TO THE INDIA PREMIER LEAGUE (IPL)..............................................10
HISTORY AND BACKGROUND OF FORMATION OF THE IPL.........................................12
Indian Premier League v/s Indian Cricket League.....................................................14
RULES AND REGULATIONS........................................................................................ 15
THE TEAMS AT A GLANCE......................................................................................... 16
SUCCESSFUL START.................................................................................................. 27
SUMMARY OF THE SEASONS :...................................................................................28
2008 INDIAN PREMIER LEAGUE FIRST SEASON......................................................28
2009 INDIAN PREMIER LEAGUE SECOND SEASON..................................................29
2010 INDIAN PREMIER LEAGUE THIRD SEASON.....................................................31
2011 INDIAN PREMIER LEAGUE FOURTH SEASON..................................................33
2012 INDIAN PREMIER LEAGUE FIFTH SEASON......................................................35

CRITICISM AND CONTROVERSIES............................................................................. 36

BUSINESS MODEL OF THE IPL................................................................................... 44
IPL BUSINESS MODEL & RETURNS............................................................................56
THE DEATH OF ONE DAY INTERNATIONAL?...............................................................58
CONCLUSION............................................................................................................ 63
BIBLIOGRAPHY/WIBLIOGRAPHY................................................................................. 63

INTRODUCTION TO THE INDIA PREMIER LEAGUE (IPL)

The Indian Premier League (IPL) is a professional league for

Twenty20 cricket championship in India. It was initiated by the
Board of Control for Cricket in India (BCCI), headquartered in
Mumbai and is supervised by BCCI Vice President Rajeev Shukla,
who serves as the league's Chairman and Commissioner. It is
currently contested by nine teams, consisting of players from
around the world. It was started after an altercation between the
BCCI and the Indian Cricket League

In 2010, IPL became the first sporting event ever to be broadcast

live on YouTube in association with Indiatimes. Its brand value is
estimated to be around US$2.99 billion in fifth season.
The IPL works on a franchise-system based on the American style
of hiring players and transfers. These franchises were put for
auction, where the highest bidder won the rights to own the team,
representing each city. The auction for the same took place on
January 24, 2008 and the total base price for the auction was
$400 million. The auction went on to fetch $723.59 million.
The Mumbai franchise owned by Mukesh Ambanis Reliance
Industries Limited (RIL) was the most expensive franchise fetching $111.9 million closely followed by Vijay Mallyas United
Breweries which paid $111.6 million for the Bangalore franchise.
Media house Deccan Chronicle won the Hyderabad chapter of the
IPL for $107 million, while India Cements Chennai franchise cost
$91 million.
Bollywood also made its presence felt with two of its leading stars
bagging the ownership of their respective teams - Shah Rukh
Khan and Juhi Chawlas Red Chillies Entertainment buying out
Kolkata for $75.09, while Preity Zinta and her beau Ness Wadia
bought the Mohali team for $76 million.
GMR , the infrastructure development group which who are
involved in a project for revamping the Delhi airport, bagged the
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ownership of the Delhi team for $84 million and the Emerging
Media , consisting of its CEO Fraser Castellino, Manoj Badale and
Lachlan Murdoch and other investors won the rights for the Jaipur
franchise for $67 million.
On 21 March 2010, Pune and Kochi were unveiled as the two new
franchises for the fourth edition of the Indian Premier League. The
base price was $225 million. While Pune was bought by Sahara
Adventure Sports Group for $370 million, the Kochi franchise was
bought by Rendezvous Sports World Limited for $333.3 million.
The process was to have been completed on 7 March but was
postponed by two weeks after many bidders and the BCCI
objected to stiff financial clauses. The second franchise auction
fetched total $703 million.
Over 200 million Indian viewers, 10 million international viewers, 4 million live
spectators: the Indian Premier League (IPL) is a sports and entertainment
revolution in the making, surpassing all records of viewership on ground and on
media. Advertising revenue and ticket sales have exceeded all expectations,
making IPL highly profitable for the organizers, broadcasters and successful team
owners. Zealous fan followingeven hostility for visiting teamsshows local
loyalties are building up faster than anyone expected.

CONCLUSION

IPLs ability to sustain and grow its popularity in the long-term depends on the
ability of individual franchises to break out and become large media properties on
their own. Franchisees may also have to increase their marketing and promotional
spends to effectively monetize their fan base and build brands out of their
respective teams. Apart from finding more team sponsors, franchisees may try to
increase the mix of premium
seating in their home stadiums. At the moment a bit might be too different if we
look IPL and ICL. In the recent format advantage can be taken by organizing
matches between this two winners that is more matches can be played between the
two leagues. In the coming year more innovation is expected we might be able to
see 10- 10 or a 5-5 over format of cricket.
The whopping success of IPL has not only ensured that teams like Jaipur, Kolkata
and Mohali are likely to break even in the first year itself, but also transformed the
fortunes of its telecaster Sony Set Max. The biggest gainer, though, is arguably
BCCI which is projected to rake in a profit of Rs 350 crore from IPL in the first
year itself. This would be more than BCCIs profit of Rs 235 crore for all of 2007.
In all, IPL will bring revenue of Rs 1,200 crore a year into cricket, more than
double the governments entire sports budget of Rs 490 crore.

The Set Max channels revenue marketshare has risen from a pre-IPL level of 5.7%
to 28.8%. Its share of prime time has gone up to 29%, higher than the cumulative
marketshare of the top nine Hindi general entertainment channels. From next year,
Sony is projected to gross about Rs 650 crore in advertising revenue for about 45
days of IPL, which would be 7% of the entire estimated TV ad revenue of around
Rs 9,000 crore for the whole year.
Ad rates for 10-second spots, which were at Rs 2 lakh per 10 seconds at the start of
the tournament, have climbed rapidly to Rs 5 lakh and look set to rise further to Rs
10 lakh for the final, says the report. This would be even more than the Rs 8 lakh
per 10 second rate for the nailbiting T20 World Cup final between India and
Pakistan last year. IPLs success has also rubbed off on the franchisees. According
to the report, teams like Jaipur, Kolkata and Mohali, which have not spent much on
franchisee fees, are likely to break even in the first year itself.
From this we can conclude that IPL is now a global event and it has taken cricket
to the next level. Some of the critics criticise IPL. They say that players are not
playing only for money and when players playing in IPL matches they dont feel
that they are playing for the country. In spite of having some negative point of IPL,
there are many advantages. So looking at positive side we can say that IPL is
becoming a global event.
Now Indian economy is growing at a rapid pace, so much that people from all over
the world are now looking towards India.

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BIBLIOGRAPHY/WIBLIOGRAPHY
Wibliography
http://www.iplt20.com/
http://en.wikipedia.org/wiki/Indian_Premier_League
http://www.espncricinfo.com/indian-premier-league2012/content/current/series/520932.html
http://articles.economictimes.indiatimes.com/keyword/indi
an-premier-league

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