Task 14: Campaign Proposal

Product: 3 print adverts to try and get people to buy from

charity shops more often. My chosen charity is RSPCA.
Target Audience: Campaign is aimed at all ages and males
and females. This is because these are the ages that are
beginning to either start university (18-20) or starting to settle
and they are low on money (21-30). By aiming my adverts at
these ages means that they will have a place to buy good
clothes for a much cheaper price. This will help them save
money as well. It is also aimed at older and more mature
audiences.
Campaign Message: My campaign message is that people
should start shopping at charity shops instead of high street
shops. This is because charity shops also sell clothes that are
trendy but for a much cheaper price. Also by shopping at
charity shops, you will also be helping out for a good cause.
Launch Date:
19th March 2016 because this is the first day of spring. I want
my adverts to be around the main seasons.
Schedule of Adverts:
Advert 1: 19th March - 20th June
Advert 2: 21st June 22nd September
Advert 3: 23rd September 20th December
Advert 1/2/3 21st December 18th March
Location of adverts:
My location of adverts will be outside busy shops and in areas
that are the most active. I will put them on billboards on the
motorways, and also electronic billboards around the town
centre. I will also have one of my adverts in a couple of popular
magazines.
Legal:
Copyright This means that I cant steal ideas or copy
someone elses work otherwise I will be fined.

 Discrimination This means that I cannot exclude anyone

from my advert because they arent of British origin or
white etc. It also means that I cannot exclude the elderly
because they may not be capable to do what I am
advertising.
Defamation: This means that I cannot slander anyone in
my advert because they might refuse to shop at charity
shops etc.
Obscenity: This means I cannot include nudity or swearing
etc. in my adverts,
Trespass This means that I am not allowed to take any
photographs of anyones property otherwise I can be sued
for Trespassing. The person who has sued me can also
take the photos that I have taken.
Ethical:
Representational Issues: This is racism in my adverts etc.
It also includes sexism as well. This means I cannot
include any of this due to my advert being taken down and
me being sued.
Intellectual Property Law: I am not allowed to other
peoples work without asking for permission as my work
can be removed and I can be sued.
Codes of Practice:
The code of practice for our campaign advertisement will be to
not make false advertising and make sure that my adverts
include appropriate content for all audiences. This means I
cannot include anything from above as well as the ethical
issues.