The cloud

which does
everything
differently.

Swisscom has one for everything

our 360Cloud

Comprehensive processes
Extreme potential for synergy

Our
integrated
approach is
unique
around the
world
Network,
infrastructure and
IT, all from one
source
All applications,
all branches
B2B / B2C /
B2B2C
IaaS / SaaS / PaaS

We give everyone in Switzerland

a big piece of the cloud
The Digital
Life.

4 million
VMs

Unlimited.
Life-long.
One
of the largest
clouds anywhere
in the world
Economies of
scale

40,000 PB

Technology push
for Switzerland

Swisscom
Assumption:
per inhabitant

10 TB

with
13 PB

A project for
which Swisscom
was predestined:
network,
infrastructure and
IT, all from one
source

Cloud ecosystem

Collaboration with
customers and partners
for specific solutions
Revenue sharing
models possible

More
business
through
strong
partners

Increasing valueadded and

innovation with
every partner
Open standards
ease
collaboration
Core
functionalities
through
Swisscom

One Swisscom cloud

for all requirements
> Free
> Unlimited
> Lifetime

Partner
My Digital Life capabilities
Platform and capabilities for the
My Digital Life ecosystem

Digital
health care records
Energy
management

Bank statements

Insurance
policy

Tax return

Personal
content storage

App
developme
nt
platform &
APIs

My Digital Life - basic services

Swisscom's own basic services
such as the personal cloud
Sport &
leisure

Workflow
engine

Digital
conten
t safe

Swisscom services
Contracts

Home
automation

invoices

Swisscom ecosystem
My Digital Life services
Basic and premium services
from B2B2C partners
(e.g. in revenue sharing model)

User Insights Consumer

My Digital Live
> Government documents
> Communication Data
> Pictures
> Video
> Music
> Private documents
> Contracts
> .....

Overview
?

One central space

> Control
> Access
> Sharing

User Insights B2B

My Digital Live
> Government documents
> Communication Data
> Pictures
> Video
> Music
> Private documents
> Contracts
> .....

B2C
Offerings

Consumer
Customer Portal

More attention
> More attraction
> Cross- upselling
opportunities
> Beeing part of the eco
system

Potential of
existing
portals
utilised?

The way to MDL Product Architecture

integrating personal user data into 1 secure storage and exchange system

Upload Interface
Delivering personal user data into the MDL environment
SC
Health
Vertical
User
Interface

HealthData

SC - Residential
User Interface

DocSafe
Application

PicSafe
Application

xSafe
Application

SC Smart
Secure
Living
Vertical
User
Interface

DocSafe Data

PicSafe Data

xSafe Data

SmartData

3rd Party
Application
E-Gov

3rd Party
Application
Insurance

E-Gov Data

Insurance Data

Secure Storage
Intelligent work flow system

B2B2C Marketplace

Pic 2

Tax

Personal data aggregation & exchange

Already build

The examples shown in this overview of the MDL product architecture are just
showcases. The list of possible data sources and B2B2C Marketplace Use

Accide
nt
Claim

Basic services for the digital life

Example: Medical files/Docsafe

Central storage of
health care data
in a patient Docsafe

Bank

Settlement
History

Patient
Doctor/hospital

Patient
data

Health insurance company

Swisscom Docsafe

Example: label invoice

Label invoicing is
selected

corresponding
information appears
about loans

Swisscom Cloud
the secure location for your data
Data access
Single sign-on, 2-factor
authentication, data access
based on location and
equipment

100% transparency

Encryption
Disc encryption by
default / encryption
with private key
possible

Data storage
In your own company or in one of Swisscom's
Swiss data centres

Alerting,
audit log
and monitoring

Reliable,
flexible and
secure
Data in Switzerland

Security on
demand
Flexible
activation/deactivati
on of security
functions

Security services
24/7 operation,
computer security
incident response team

Secure architecture
Professional
security services
Control of
mobile data access

 and as unique as Switzerland

Cloudlets
in Switzerland

Reliable,
robust,
independent
Sub-local site
selection
Our own
development
Extreme level of
security and
latency

Through
usage/renovation
of Swisscom relay
stations

Unified architecture framework

for all cloud offerings
For all operating models and customer groups
Same
tools

Same
infrastructure

IaaS

Enterprise cloud

IT architect

Value-added
for business

Same
services

SaaS

Service cloud

End user

PaaS

Application cloud

Application developer

Business and IT
get service from
the same cloud
Open standards
no lock-in
Scalable
expandable
depending on
needs, budget
and time
Simple: a single,
standardised
platform

One Swisscom cloud

A hybrid cloud for all needs
IT architect

Application
developer

End user

Cloud Foundry (PaaS)

VMware/Hyper-V

Openstack
Infrastructure
Swisscom network

Public

Private

Enterprise
cloud
Enterprise
cloud

Service cloud
Service cloud

Application
cloud

Application
cloud

Our development components

turbocharge your apps
Faster to
market

B2B2C
SaaS services
B2B2C SaaS

B2B2C SaaS
services
B2B2C SaaS

Innovations result
from our own
services and
those from third
parties
End-to-end digital
end customer
processes

The cloud which does everything

differently.
Summary
Unique
Switzerland arrivesValue-added for everyone
integrated approach
in the cloud
in the ecosystem

Swissness

Simple, uniform
standardised

Accelerated
development