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Product
My Campaign will specifically be focused on fashion, advertising a charity
shop of my choosing as an alternative to high street shops for affordable
clothing. My Campaign will consist of three advertisements. One of the
advertisements will be landscape to be used on billboards. The two other
advertisements will be portrait to be used in magazines, newspapers and
other sites such as bus stops.
Target Audience
The Target Audience which my adverts will be aimed at are men aged 1625, I have chosen this age for my Target Audience because men this age
may not have enough money to buy clothes in high street shops as well as
popular brands the shops might sell.
Campaign Message
Raise money for my chosen charity company/shop as well as letting
people in my target audience know they can similar/exact clothes in a
charity shop for a cheaper price/value.
Launch Date
The majority of people will need brand new clothes before/during the
winter, some people may not have enough money to buy expensive
Christmas presents like clothes from high street shops. My release date
will be around summer (May 1st) near the end of November (20th) towards
Christmas (24th and 25th of December) and before New Years Day (1st of
January).
Schedule of Advertisements
Advertisement 1- I will begin advertising my advertisement on
billboards on Boxing Day towards New Years Eve and Day.
Advertisement 2- I will begin advertising my first advertisement in
magazines and newspapers as well as on bus stops on the 1st of July.
Advertisement 3- I will begin advertising my second advertisement in
magazines and newspapers as well as on bus stops on the 1st of
December towards the 25th of December.
Location of Advertisements
Advertisement 1 (Landscape to use on billboards)- Undergrounds,
Cities, Outside shops like markets and Near motorways are essential to
advertise my advertisements
Code of Practice
Misleading Advertising
The General Rules for Misleading Advertising are:
Marketing communications must not materially mislead or be likely to do
so.
Obvious exaggerations (puffery) and claims that the average consumer
who sees the marketing communication is unlikely to take literally are
allowed provided they do not materially mislead.
Marketing communications must not mislead the consumer by omitting
material information. They must not mislead by hiding material
information or presenting it in an unclear, unintelligible, ambiguous or
untimely manner. Material information is information that the consumer
needs to make informed decisions in relation to a product. Whether the
omission or presentation of material information is likely to mislead the
consumer depends on the context, the medium and, if the medium of the
marketing communication is constrained by time or space, the measures
that the marketer takes to make that information available to the
consumer by other means.