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WELCOME
Camerich proudly presents its

New Collection N OW I N S TO R E

Welcome to the Summer 2016 issue of


Crown Group Lounge. What an eventful
few months it has been for both the
Crown Group team and our Platinum
Club members. To cap off the year we bring you this
In August we saw the launch of Infinity fresh edition of Crown Group Lounge
by Crown Group break company sales brimming with the latest in lifestyle, art,
records, with $380 million worth sold in property and travel news from around the
one day. Soon after, Viking by Crown was world, including a stunning Swarovski
named a winner at the 2015 Master photoshoot on page 26.
Builders Australia NSW Excellence in Our profile of entrepreneur and
Construction Awards. RedBalloon founder Naomi Simson is a
In December I was humbled and must-read on page 12. And check out our
honoured to be named Urban Taskforce red carpet photos from the star-studded
Australia’s 2015 Property Person of the Infinity by Crown Group Unveiling Event
Year, which is a testament not to the on page 70.
efforts of one person alone but the I’d like to take this opportunity to thank all
efforts of the entire Crown Group team our Platinum Club members and Crown
past and present. We celebrated with our Group clients for your continued support as
long-time friends, clients and suppliers at we enter a New Year of infinite possibilities.
a special charity event at Doltone House;
I couldn’t think of a better way to Warm regards,
celebrate this award and thank them for Iwan Sunito
WATERLOO | ST. LEONARDS | CANBERRA | NEWCASTLE
their continued support. Crown Group CEO Above: Our stunning Infinity by Crown Group sales suite and
MELBOURNE | PERTH | ADELAIDE crowds gathering at the development’s grand launch day.

9 Welcome
S E E I N S T O R E F O R D E TA I L S CAMERICH.COM. AU
IN THIS
ISSUE
LEADERSHIP & INVESTMENT

Up, Up And Away 12


RedBalloon founder and Shark Tank success
story Naomi Simson shares her philosophy
on success and work/life balance

House Proud 16
Nixon Alex from New Era Finance gives his
insight into Sydney’s property investment
market and building a portfolio

A R T S & FA S H I O N

Her Gypsy Heart 20


We speak to kaftan queen Camilla Franks A Taste Of The Globe 52
about her stunning fashion empire and We hit the streets in search of your perfect
latest collection global dining experience

Swarovski Style 26 ARCHITECTURE & DESIGN


A spirited collection of jewellery pieces
designed by model Miranda Kerr True To Form 56
The Block’s most stylish judge Darren Palmer
If These Walls Could Talk 32 talks pets and trends
A fascinating look at the struggles and
triumphs of iconic Australian artist T H E C R OW N G R O U P
Disclaimer: Crown Group Lounge is published Florence Broadhurst COLLECTION
by Business Essentials Pty Ltd trading as
Edge on behalf of Crown Group Holdings Pty
Ltd (ABN 47 125 413 443), Level 29/1 Market T R AV E L & I N D U L G E ’Tis The Season To Move 64
Street, Sydney NSW 2000, tel (02) 9925 0088,
fax (02) 9925 0598. Copyright © 2015. All We chat to Crown Group Leasing’s Anthony
rights reserved. Printed by SOS Print + Media. Go The Whole Hog 36 Caudullo on what’s happening in the Sydney
Reproduction in whole or in part without
prior written permission is strictly prohibited. It’s now easier than ever to own and rental market
Opinions expressed are those of the individual enjoy that most venerable of American
contributors, and are not necessarily those of
the Publisher or Crown Group Holdings Pty Ltd. motorcycles—a Harley-Davidson Dollars & Scents 66
Information provided was believed to be correct Air Aroma on their unique business providing
at the time of publication. All reasonable efforts
have been made to contact and acknowledge Winging It 38 companies with a ‘signature scent’
copyright holders. A glimpse at the lives of the rich and famous
Privacy Policy: This issue of Crown Group and their preferred mode of transport, the Crown Group Community 70
Lounge is published by Edge on behalf of Crown private jet What’s happening on the social calendar
Group Holdings Pty Ltd. Edge may use and
disclose your information in accordance with
our Privacy Policy, including to provide you WINE & DINE Moments To Remember 74
with your requested products or services and
to keep you informed of other Crown Group A behind-the-scenes look at Crown Group’s
publications, products, services or events. Tet’s Feast 44 dedicated sales team
Our Privacy Policy is located at www.crowngroup.
com.au/privacy-policy. It also sets out how you can Celebrity chef and culinary genius Tetsuya
access or correct your personal information and Wakuda on the love of his life: food Project Locations 76
lodge a complaint. Crown Group may disclose
your personal information offshore to its
A map of Crown Group developments
Clockwise from left: Camilla’s newest kaftan collection,
owners, joint venture partners, service providers The Ginsiders Guide 48 V by Crown Group’s breathtaking penthouse apartments,
and agents located throughout the world,
including in Indonesia, China, Malaysia, USA
Just when you thought it was gone forever, Last Word 78 Four Pillars gin and the decor at the unveiling at A Night of
and the European Union. If you require further gin is back and in a big way Take time out to discover something new Infinite Luxury on 30 July.
information, please contact Crown Group’s
Privacy Officer either by email at privacy@
crowngroup.com.au or mail at Crown Group,
Level 29/1 Market Street, Sydney NSW 2000.
11 In This Issue
UP, UP
AND AWAY
R E D B A L LO O N F O U N D I N G D I R E C T O R , ‘ S H A R K ’ O N N E T W O R K T E N ’ S
B U S I N E S S R E A L I T Y H I T S H A R K TA N K AU ST R A L I A A N D B E S T S E L L I N G
A U T H O R N A O M I S I M S O N , A K A ‘ T H E W O M A N I N T H E R E D D R E S S’ ,
O P E N S U P T O D O M I N I Q U E K U H N E A B O U T B U I L D I N G A M U LT I - M I L L I O N
D O L L A R B U S I N E S S , AV O I D I N G B U Z Z W O R D S A N D T H E I M P O R TA N C E
O F H AV I N G A F U N N Y B O N E ( Y E S ! )

Summer 2015 | Crown Group 12 13


It’s one of Sydney’s first balmy spring days and
Naomi Simson is relaxed as she sits back across
a retro shabby-chic table in her trademark red
dress. It’s 9am and Simson, 51, coffee-in-hand, is
already chirpy. For someone so down to earth,
she has an arresting presence. It’s like talking
to an old friend; conversation is relaxed and
streams along with unexpected windfalls of her
self-starting dialogue.
Simson founded the online experience gift
Above: Naomi and her partner Stuart King.
store RedBalloon in 2001, driven by a desire to
move away from a corporate career to spend
time with her two young children. “I thought I’d “My favourite is giving newly engaged couples
play with them in the day and work at night, but trapeezing, because that’s all about trust. It’s also
it didn’t really work like that,” she says. really funny and a laugh.”
Fourteen years later, Simson is one of the most This notion of trust is inherent in Simson’s
successful female entrepreneurs in the country. approach to business and, on the topic of
Borne off the back of the now-infamous personal brand, Simson is quick to dissolve the
dotcom crash, her concept was a gutsy venture. hype attached to buzzwords. “Personal brand is
“No one trusted the internet,” Simson recalls. simply reputation. I don’t have a personal brand,”
“Most people can’t remember what 2001 was she qualifies. “It’s about building trust. People
like. There was no such thing as cloud computing need to know there’s a real person behind
or social media, digital photography was in its RedBalloon.”
infancy and there were no smartphones. We It’s this unassuming outlook that has won “People ask me,
communicated by fax.” Simson warranted praise. RedBalloon has been
Simson’s story is not an uncanny tale of rags named a BRW Best Place to Work for five ‘Were you going to
to riches, nor is it a story of luck. RedBalloon’s consecutive years. This year, it also became the give up?’ But it never
path to the top is a story about good old- first Australian company to make the WorldBlu
fashioned hard work, a professional juggling list of Freedom-Centred Workplaces. Perhaps
even occurred to me.”
motherhood with the drive to bring an idea to strangely in the modern business world,
Naomi Simson
life. “Two months and four days—that was the Simson doesn’t interview any of her staff, not
time that passed before RedBalloon sold its first even her indispensable Executive Assistant.
experience,” Simson says. “People ask me, ‘Were “Micromanaging does not scale a business,” she
you going to give up?’ But it never even occurred adds pointedly.
to me.” At first glance, Simson seems to manage the
Today, RedBalloon—named after the 1956 almost impossible balance of both confidence
French fantasy film Le Ballon Rouge, which and warmth, but that’s a superficial analysis of
follows a young boy and his red balloon on what the seasoned entrepreneur has achieved.
adventures around Paris—has sold more than Can women be too emotional in business? It’s
two million experiences. an unfortunate adage that Simson is quick to
Simson is now also a ‘Shark’ on Channel Ten’s refute. “Absolutely not,” she replies. “I’ve cried
hit reality program Shark Tank. “It’s a lot of fun in front of my team too many times to count, but
and an absolute privilege to have people come I also laugh out loud a lot. I bring my whole self
and stand before you completely vulnerable as to work. When you bring yourself to work you
they pitch their dream to you. All of us [judges] can focus on what you need to get done, not on
are really empathetic; we’ve all been there, we being someone you’re not.”
all understand it,” she says. “Innovation is not A regular keynote speaker, Simson is
about technology and it’s not all about Silicon comfortable with the spotlight and has a knack
Valley. We’re doing it right here in Australia. It’s for inspiring others.
so important to celebrate that.” “What do I tell young people? I say that in
Does she like to celebrate? After all, Simson life you only need three things. First, you need
built her empire around the concept of giving. a wishbone, to dream and to plan. Second, you
“I do like to give great gifts,” Simson grins. “Too need a backbone, to be resilient, persistent and
often relationships are diminished by giving demonstrate courage. And last but not least, you
a thoughtless gift.” When quizzed about her need a funny bone—because if you’re not having
favourite gift to give, Simson offers a gem. a laugh, what’s the point?”

Summer 2016 | Crown Group 14 15 Leadership & Investment


Research the area you’re considering
investing in
One of the biggest mistakes investors make,
according to Alex, is buying property in an area
before researching its potential.
“Don’t buy in an area based on data you get
from real estate agents,” he says.
“You shouldn’t base your decision purely on Plan for the future
how property has performed historically, but The goal with property investment is to make
consider an area’s future. People have been it work for you so that when you retire, for
caught out after buying property in a mining example, you can reap the benefits.
town, for example. Now as the industry faces Alex advises investing in a minimum of five
collapse, the prices have halved. Similarly, properties so that, in about 20 years, two can
if tourism rates in an area drop, so will your be sold to pay off the rest.
chances of finding a tenant,” he says. “Then you own your home outright and you
Beware of any area or region that is can depend on the rent of your other two
dependent on a single economy because it properties to survive,” he says.
can be volatile. But it’s not a prerequisite to buy them all straight
away; start with one and work your way up.
Find the right loan for your financial situation “Once your property has picked up and your “You shouldn’t base
Alex compares rates from more than 28 lenders salary has increased, come back to me and we’ll
to find the right loan for each individual, taking restructure again,” Alex says.
your decision purely
into account factors such as your total savings and on how property has
whether or not you’re a first-time investor. Prepare for the long haul performed historically,
Repayment options will vary, but Alex says a Investors shouldn’t be put off by boom prices.
good broker can figure out which ones will work Alex cites Sydney as an example of a city that but consider an
B U I L D I N G A P R O P E R T Y P O R T F O L I O F R O M N OT H I N G C A N S E E M L I K E in different situations. may initially be expensive for investors, but area’s future.”
A DA U N T I N G P R O S P E C T, B U T H E E D T H E S E W O R D S O F W I S D O M F R O M “A principal and interest repayment, for will always have good rental potential. Buying
B R O K E R N I XO N A L E X , F O U N D E R O F N E W E R A F I N A N C E , A N D YO U example, can seem like a good option because it property in Sydney is more likely to work in your Nixon Alex
reduces the liability. However, it could potentially favour over time.
C O U L D G E T S TA R T E D O N A V E R Y L U C R AT I V E V E N T U R E . become a burden, depending on your situation,” “The value of property in Sydney may not
he says. increase any more over the next two to three
Nixon Alex, the founder of New Era Finance, is a Don’t settle on the first loan offer “With a principal and interest loan you have a years, but it will increase over time,” he says.
broker worth taking advice from. He has walked Alex advises consulting with a broker to help you higher repayment, which will prove difficult if you “With property, I advise my customers to hold
the walk and invested in a total of 15 properties decide which bank offers the best loan for you. lose your job. People are often forced to sell their on to it for a minimum of ten years. If you hold on
himself, believing that there is never a bad time A broker, he says, can wade through them all and property when this happens.” for that long, I’m sure you will get something.”
to invest in real estate. advise on rates and loan structures. In that instance, a good broker should be able Being in it for the long haul is Alex’s motto for
“I bought property during the global financial “I can tell you which bank will support you. to fix the problem before you are forced to sell. business, too—his clients sign up for a lifetime
crisis and in 2004 when people said the market Not all banks will allow you to borrow as much “Refinancing before it’s too late can work,” he says. of service.
was down, so I believe investing in property is as you need because every bank has a different Deciding on a loan structure will depend on “For me, a client is a friend for life. Even if you
not difficult, as long as the bank is willing to lend serviceability,” he says. the individual, but Alex advises having enough pay off your mortgage in ten years, you’re going
you the money,” Alex says. Seeking advice from a third party means the funds to cover a vacant property for at least to upgrade or invest further so it’s going to be a
For anyone wishing to invest in property, Alex advice is less biased and a good broker will also three months. long relationship.”
has some tried and tested tips to take note of keep your personal objectives in mind while “Without that, I don’t recommend that they
before entering the market. sourcing a loan. invest,” he says. Visit www.newerafinance.com.au for more. New Era Finance’s Nixon Alex.

Summer 2016 | Crown Group 16 17 Leadership & Investment


W I N E I S A R T. P R E S E R V E I T.

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Summer 2015 | Crown Group 18 19 Category Type
K A F TA N Q U E E N C A M I L L A F R A N K S I S A T E S TA M E N T Below: Camilla plans to open a new store
in Los Angeles next year.
T O W H AT C A N B E A C H I E V E D B Y P E R S I S T E N C E A N D
F R E E W H E E L I N G V I S I O N , W R I T E S B E L I N DA L U K S I C .

The designer behind the successful Camilla Camilla takes none of this for granted, quick
label recently celebrated the launch of her 13th to point out that her success comes down to a
Australian store, in Chadstone, Victoria, with plans lot of hard work and never taking no for an answer.
to open a boutique in Los Angeles next year. “I’ve always trusted my creative gut instinct,” she
Vivacious, unstoppable and all heart, says, “and I truly believe that with a lot of hard
Camilla Franks has come a long way from the work comes a lot of luck, and I’ve been a lucky girl.”
young woman who first showed her designs at While the perennial appeal of the kaftan
Australian Fashion Week in 2004. Back then is something that few saw coming, Camilla
the sum total of her fashion industry experience isn’t surprised. “I was just doing what I was
was making kaftans and costumes to support passionate about, but the kaftan has been around

HER
her fledgling acting career. As she tells it, “I had for decades,” she explains. “Look at [model]
no idea what the hell I was doing, but I invited Veruschka in the ’60s … and, of course, places like
everyone in the fashion industry anyway.” Morocco and India where it’s part of the culture.”
That first showing—a highly theatrical, Camilla’s kaftans are a flamboyant riot of
choreographed event in the round, complete colour and patterns, often embellished with
with an aria-trilling opera singer suspended in embroidery and beading. Inspired by her travels,
a 20-foot pot and women of all ages and shapes each piece tells a story and can take up to nine

GYPSY
draped in flowing kaftans—netted department months to create. That includes cataloguing
store David Jones as a stockist. some 15,000 photos of her travels, creating the
Camilla then hit the road, armed with fabric design (usually made up of a combination
nothing but her designs and a determination of 20 of those images), preparing the crystals,
to succeed. She dragged suitcases all over garmenting, and silhouetting the design in
the world, season after season, rejection different fabrics.
after rejection—the other constant being her Travel is the primary source of Camilla’s

HEART
unwillingness to give up. inspiration. “It fuels my imagination and becomes
“I believed in myself and had a dream, and inspiration for my collection,” she says. This
no-one was going to slow me down,” she says. collision of personal experience and imagery
Her persistence paid off, with some of the translates into the evocative prints that make her
biggest department stores now signed to the designs so contemporary. It’s also the backstory
brand and more than 260 stockists worldwide. that is particular to the Camilla brand.

Summer 2015 | Crown Group 20 21 Arts & Fashion


Camilla’s latest collection, My Wandering
Heart, is the result of her pilgrimage to Spain,
Portugal and Turkey, where she visited basilicas,
churches, cathedrals, ruins and coastal villages.
Inspired by the backstreets of Istanbul and its
kilim (rug) weavers, to the creative vibrancy of
Spain’s Antonio Gaudi, My Wandering Heart is
teeming with rich colours and intricate details.
There are also new silhouettes and shapes,
including a flared long-sleeved dress and midriff
frill top.
While other labels have disappeared or been
bought out, the Camilla brand continues to
evolve and expand. Camilla concedes this has as
much to do with hard work and a great team as
not following trends. “I’ve always walked to the
beat of my own drum,” she says. “I don’t conform
to what, I guess, a fashion designer is meant to
be—and I probably couldn’t, even if I tried.”
If the success of her brand is anything to go
by, Camilla could be right. Her designs are worn
by the likes of Oprah Winfrey, Kate Hudson and
Beyoncé and countless other women around
the world.
These days, the Camilla range includes
menswear, children’s wear, swimwear, shoes
and accessories, with plans for a candle and tea
range by year’s end. Then there’s the US market,
which accounts for almost half of Camilla’s export
business and is one she is keen to expand into.
Camilla’s bucket list is brimming with ideas
and dreams. First, there’s the Los Angeles
boutique and a new range inspired by a recent
trip to Africa. New York Fashion Week is
also in her sights. Then there’s the dream of
opening a Camilla-themed restaurant, a lifestyle
department store with a bar, and a healing
retreat in Africa.
Considering her achievements to date, it
seems there’s nothing Camilla can’t do. As she
puts it, “With big dreams you need an amazing
team, and I’ve got that.”

Summer 2016 | Crown Group 22 23 Arts & Fashion


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Summer 2015 | Crown Group 24 call 13 77 42 or visit spicersretreats.com today.25 Category Type
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STYLE
Summer 2015 | Crown Group 26 27
Category Type
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Duo Star Medium Pendant AUD $199.00

Summer 2015 | Crown Group 28 29 Arts & Fashion


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Summer 2016 | Crown Group 30 31 Arts & Fashion


F LO R E N C E B R OA D H U R S T, O N E O F
A U S T R A L I A’ S M O S T R E M A R K A B L E
C R E AT I V E S , C O N T I N U E S TO
SURPRISE , WRITES HELEN O’NEILL.

Florence Broadhurst’s story beggars belief. Born


in 1899 to a poor farming family near Mount In desperation, as her marriage broke down
Perry in rural Queensland, she had a strong and her business endeavours faltered, she
contralto voice, singing her way out of the bush launched what would become her defining
and then, using the name ‘Bobby’ Broadhurst, venture: a Sydney wallpaper business.
out of the country as part of a vaudeville troupe During the ’60s and ’70s Florence produced
that spent the roaring twenties touring Asia. a stunning kaleidoscope of handprinted
In Shanghai she changed tack and launched wallpapers from bespoke, hand-drawn designs.
her first business, the Broadhurst Academy, a She took the colours of the time and magnified
finishing school where the daughters of wealthy them, but it’s the sheer range of images in her
British expats could learn everything, from design archive that continues to surprise—
elocution to the Charleston, from Florence and everything from conservative European
“She was difficult her ‘expert’ staff. tapestries to interlocking geometrics, romantic
to ignore, yet By the 1930s Florence had reinvented herself
again, this time becoming the chic Madame
florals, psychedelia and charming Chinoiserie.
Yet, however dynamic the wallpapers were,
somehow easy to Pellier, a French couturier based in London who Florence seemed more startling still—a tiny
take for granted.” claimed to be a ‘genuine dress artist’ engaged by woman with bright-red hair, a penchant for false
the rich and famous. eyelashes and dramatic clothes. She did as she
In the 1950s, back in Australia, a whole new pleased, picking up younger boyfriends and
Florence emerged. This time she masqueraded living life to the full. She was difficult to ignore,
as an aristocratic Englishwoman visiting the yet somehow easy to take for granted.
colonies to recuperate from the ravages of On 15 October 1977 the 78-year-old
World War II. She painted landscapes, claimed was brutally murdered in her Paddington
to know the British Royal Family, and happily wallpaper showroom. Despite an intense police
likened her modest artistic style to that of the investigation, her assailant was never found.
great impressionists and Leonardo da Vinci. Then an even stranger thing happened. Florence
Florence embedded herself in Sydney’s and her designs were somehow forgotten,
high-end social scene as a businesswoman, disappearing from view.
public speaker and charity fundraiser, at “Do you think there could be a biography
one point even announcing that she wanted in this woman?” I was asked back in 2003. I
to be Australia’s ‘Ambassadress’. When her answered immediately before I’d even had a
landscapes failed to impress, she moved on to chance to see the images of Florence’s work, which
portraiture, concentrating on images of people was then gradually being restored by Signature
she considered significant. But that didn’t work Prints, the Sydney business that held what was left
out either. of Florence’s designs and silk screens.

Summer 2015 | Crown Group 32 33 Arts & Fashion


Clockwise from right: Florence
Broadhurst lived life to the
full; Floral flair at its best;
Psychedelic designs were a
Executive Airlines
Comfort, Safety and Peace of Mind
Broadhurst hallmark.

“If what you’re telling me is true, I don’t


understand why there hasn’t been a biography
already,” I said.
Much has happened since then. Fashion
designers such as Akira Isogawa and Nicky
Zimmermann have incorporated Florence’s
patterns into their own creations. Interior
designers have used her designs everywhere,
from Melbourne and Fiji, to London and Las
Vegas. Florence has also developed a celebrity
following, with Elle Macpherson, Marc Jacobs,
Gwyneth Paltrow and Courtney Love believed
to own examples of her work.
When my biography of Florence Broadhurst
was released in the US in 2007, it caught the
eye of Deborah Lloyd, President and Creative
Director of luxury brand Kate Spade New York,
who then made Florence’s designs a key part
of the label’s 2012 range, stocked in every store.
Deborah emailed me to say, “Thank you so much
for writing the book that started this love affair.”
Florence’s reach continues to grow as
Signature Design Archive, a company that
evolved from Signature Prints, finds new partners
to license her work across the globe. Already
you can sleep with Florence (there’s a range of
bed linen), eat with her (using specially designed
crockery) and do the gardening with her (using a
trowel and fork featuring one of her designs).
Florence is back for good and her trajectory
shows no sign of stopping. Indeed, she looks set Private Jet Charter,
to travel further than even she imagined.
Aircraft Management,
Helen O’Neill is the author of Florence Maintenance & Acquisition
Broadhurst: Her Secret & Extraordinary Lives, 25 years of experience in Australia and throughout the Pacific Region.
published by Hardie Grant Books, $65.
T: 1300 249 538 E: ops@executiveairlines.com.au W: www.executiveairlines.com.au

Summer 2016 | Crown Group 34 35 Category Type


When anyone mentions the word ‘iconic’ and
‘motorcycle’ in the same sentence, chances are Hutton, Lindsay Wagner, Lisa Hartman Black,
they’re talking about the venerable US brand Pamela Anderson, Queen Latifah and Sheryl Crow.
Harley-Davidson. Cashing in on the feminine appeal, Harley-
Since the first prototype was tested in Davidson commissioned a series of titillating
1903 and for the next century and beyond, video and photoshoots with American
the Harley-Davidson brand has continued to supermodel Marisa Miller. Instead of just being a
reflect freedom and hard-edged glamour with bit of pin-up decoration for the boys’ workshop
an exceptional degree of brand loyalty and or shed, the leggy blond whose credits include
admiration. A 2013 survey placed Harley-Davidson Sports Illustrated and Victoria’s Secret, is also an
as the fourth most respected brand in the USA owner of a 1200 Nightster and an ambassador
with global sales in excess of 250,000 bikes. for the brand.
But ask any owner, even aspiring ones, and “People see me as a supermodel on the cover
the purchase of a Harley-Davidson is not based of magazines but no-one would ever guess
on any financial analysis. It comes from within I do actually ride a Harley,” says Miller, “so it’s
and is driven by a desire for self-expression with important to see that if I can do it, anybody can ENTER
a middle-finger salute to the fashion conformity do it. Whether you are a guy thinking about it
and mundane treadmill of modern life. Let’s not and don’t know how to go about getting into it, THE DARK
beat around the bush here—it’s pure escapism in or a woman who may be intimidated, just go for
the form of a raw, aggressive, sexualised icon. it. Challenge yourself and break free!” CUSTOM
Just like cosmetics, soft drinks and fast The model range of Harley-Davidson
food, brand alignment is key and product motorcycles has been static for some time,
placement crucial. The number of celebrity with the staple models regularly receiving “Harley-Davidson’s new
owners reads like an Academy Award roll call cosmetic and equipment updates instead of Dark Custom range is
and the motorcycle itself is a star in its own major re-engineering. Brand diehards were set aimed at the customer
right with innumerable movie appearances all atwitter, however, when Harley-Davidson who wants that bare
throughout the decades. introduced its first all-new model in 13 years bones stripped-down
Cinema-goers will be quick to recall the with the radical, lightweight, liquid-cooled Street look around the ‘chrome
scene from 1991’s Terminator 2 when Arnold range comprising a learner-approved 500cc don’t get you home’
Schwarzenegger rode the Harley Davidson ‘Fat and a bigger 750cc unit. Only the smaller 500cc theme,” says John
Boy’ like he stole it. Which he did. Or 1969’s bike is available in Australia. The thinking behind Buckeridge, GM Fraser
unforgettable Easy Rider, where ex-police Hydra- this departure was to allow Harley-Davidson an Motorcycle Group.
Glides were converted into the famous pair entry point into the SE Asian market, in which it Buckeridge claims not
of choppers, Captain America and Billy Bike, currently has little impact. everyone appreciates
ridden by Dennis Hopper and Peter Fonda. In Australia, the Street 500 is the only bike a motorcycle stripped
Movie trivia buffs will know exactly which approved for LAM scheme in all states, providing down to its raw essence
motorcycle Marlon Brando rode in the 1953 an opportunity for new riders to join the brand and it takes a certain
classic, The Wild One—and it wasn’t a Harley. and ride with dignity while serving their time rider to appreciate the
But notwithstanding, the star did own a black on L-plates. potential of a bike that’s

GO THE
1970 FLH Electra-Glide and it recently fetched “Harley’s first learner legal bike has been a ready to be customised
more than $250,000 at auction. huge success, with a price tag of $10,750 ride any way they want it.
Other high-profile actors on Harleys include away. Right now, the Softail Breakout remains For the chosen few
George Clooney (Road King), Elvis Presley the most popular model followed closely by willing to ride like
(’56 KH), Justin Timberlake (several) as well as the Street 500 and the ever-popular Nightrod this, these basic bikes
the original ‘wild hog’, John Travolta, who owns Special,” says Buckeridge.

WHOLE
are positioned at an
a Fat Boy. The recent launch of the 2016 range of full-size aggressive price point,
Many Hollywood stars are so enamoured with ‘heavy’ motorcycles is spread over seven model making them easier than
their brush with Harley-Davidson fame that they categories with the new Street making eight. ever to throw a leg over.
have become owners. And we’re not just talking The new Iron 883 and Forty-Eight models,
about the stereotypical tough guy either. Many Harley-Davidson claim, are the purest expression

HOG
no-nonsense glamour gals don’t mind their million of their Dark Custom design movement yet.
dollar bottoms on the seat of a Harley-Davidson. Add to this the most powerful cruiser line-
C LO S E T B I K E R R O D E R I C K E I M E E X A M I N E S In fact the list of leading ladies astride Harley- up in company history and a broad range
Davidsons includes Brigitte Bardot, Elizabeth of performance and styling enhancements
THE ALLURE BEHIND THIS ROBUST AND
Taylor, Tina Turner, Angelina Jolie, Bree Turner, throughout the range and you have an eternally
RESPECTED BRAND AND FINDS IT ’S GETTING Cameron Diaz, Cher, Demi Moore, Gwyneth exciting offering that keeps the brand relevant
E A SIE R TO G E T ON A ‘H OG’ T H A N E V E R B E F O R E . Paltrow, Jessica Alba, Kate Hudson, Lauren and highly desirable.

Summer 2015 | Crown Group 36 37 Travel & Indulge


LEADING THE
LIFE OF A
J E T S E T T E R M AY
N OT B E T H E
WING ING
We’ve all seen them. The super-rich glitterati
and the celebrity superstars in their limousines
drive right up the door of their private jet. Burly
blokes in dark suits standing aloof while our
VIPs stroll nonchalantly up the stairs to the
Owning your own private jet, whether for
your personal or corporate use, may seem the
stuff of fantasy, but you might be surprised
how easy it is to charter flights instead.
“Our clients appreciate the convenience and
leisure stops at locations like Hamilton Island,
Kangaroo Island or Uluru.”
Graham notes that clients from mainland
China, Hong Kong and even Russia are
particularly keen on the private charter option
And while a price of at least $14 million is
what it takes to dip your toe into the private
ownership market, increasing numbers of savvy
travellers are using charter firms to take
advantage of a mode of travel that can rightly
immaculate aircraft to be whisked away to flexibility of a bespoke itinerary,” says Jessica utilising aircraft such as EA’s 8-seat Citation be described as beyond first class.
U N AT TA I N A B L E
an undisclosed location. Graham, General Manager of Essendon-based Sovereign once they arrive in Australia. “There are clear advantages particularly for
D R E A M YO U Yet, corporate jet travel is not just for the charter company Executive Airlines. “We quite Charter allows you the same convenience of people who value their time and privacy,” says
I M AG I N E , S AY S more-money-than-sense poseurs. Thinking of the often build custom itineraries for corporate VIPs, owning without the added cost of storage and Darren McGoldrick, Australasian Vice President
convenience, it means no more airport queues Hollywood stars and visiting performers who maintenance. You can fly where you want, when of multinational charter firm ExecuJet that has
RODERICK EIME.
or the irritations of arriving at the airport hours appreciate the privacy of their own aircraft. you want, jet to the deal that seals your fortunes a fleet of more than 160 jets for hire including
before the flight as well as dealing with the crush For example, we might put together an itinerary and have the right to have these words come the current gold standard of luxury, the
of the unruly public or cranky security staff. that includes their business meetings as well as from your mouth: “Let’s just take my plane.” Gulfstream 650.

Summer 2016 | Crown Group 38 39 Travel & Indulge


While ‘Learjet’ may have become the generic
term for corporate jet, the US-built Gulfstream country on charter jet. The price? An ExecuJet
G650 is the biggest and fastest 18-seat, twin- LR45 will take you from Sydney to Melbourne
engine, T-tail jet and has been flying since 2008. return for around $17,000. For that you’ll get a
The G650ER variant, introduced in 2014, can fly sleek Learjet that seats up to six. As a comparison,
between Sydney and Singapore at Mach 0.85 if you were wanting to stop in Canberra en route,
and back without refuelling. That’s easily as fast six business class Qantas seats will cost $7500.
as any commercial airliner and has become the But Qantas won’t fly you into one of the wine-
must-have jet for the world’s wealthiest celebrities growing districts between Sydney and Melbourne
like Sir Peter Jackson and corporations like Nike, for lunch in the vineyards. Extrapolate those
Starbucks and Dyson. Pricetag: $US65 million. figures for groups of 12 to 18 executives and you
McGoldrick explains that the larger and have a proposition.
longer-range private jets like the G650ER have It’s one hell of a selling point, shifting the
broken into the traditional domains of the dynamic from the passenger being servant to a
intercontinental airlines. Along with new levels of plane schedule or the annoying regulations of
luxury, it means exciting times for private jet travel. regular air travel, to it being at your beck and call.
While the Australian business jet market is still Want the pilot to give you a rollercoaster ride
small by comparison, many of our business high in the sky? They’ll do it. Or smooth flying to a
flyers can afford to fly their own aircraft. Clive degree that commercial airlines can’t match?
Palmer, James Packer, Solomon Lew and Lindsay They can do that, too. R E ADY J E T S E T G O
Fox jet around in $40m Bombardier Global At a graduation speech for Duke University,
Expresses, while Toll Holdings’ Paul Little owns talking about the secrets of wealth and success,
a sleek Gulfstream G550. Beyond that, the Oprah Winfrey declared: “Anyone who tells Based at Melbourne’s Essendon Airport, Executive Airlines
Australian Business Aviation Association you that owning your own jet isn’t great is lying,” operates a range of aircraft that includes the 12-passenger
estimates that around 150 jets are privately for the good reason that it is true. Cessna Citation Sovereign. For more information call
operated either by companies or individuals, Even in this age where ostentatious displays 1300 249 538 or visit www.executiveairlines.com.au.
some of which are available to charter. of wealth are gauche, private jetting remains
A big part of the market, says McGoldrick, one of the great material perks that money can Headquartered in Zürich, Switzerland, ExecuJet manages
is overseas nationals flying to Australia on buy. It’s just that now you don’t have to be a 160 business jets from bases in six regions—Africa, Asia,
commercial airlines and then travelling within the billionaire to do it. Australasia, Europe, Latin America and the Middle East.

Summer 2016 | Crown Group 40 41 Category Type


Summer 2015 | Crown Group 42 43 Travel & Indulge
J A PA N E S E – A U S T R A L I A N C U L I N A R Y S TA R T E T S U YA WA K U DA
S P E A K S W I T H W I N S O R D O B B I N A B O U T A L I F E I N F O O D.

In Sydney he’s a culinary icon, a survivor for and sought work as a kitchen hand in a country
over a quarter of a century in one of the most where he expected to see kangaroos and koalas.
competitive restaurant markets in the world. In Along the way, this quietly spoken man has
Singapore he’s the relative newcomer whose devised a culinary philosophy centring on pure,
tiny eatery keeps garnering award after award. clean, fusion flavours, which has been much
And in Tasmania he’s simply ‘Tets’, the gourmet copied but rarely bettered. Think dishes such
ambassador who can’t stay away. as scampi tail with scampi oil and chicken liver
The story of superstar chef Tetsuya Wakuda parfait (Sydney’s up-market surf and turf) or
is a remarkable one by any measure: the tale marinated botan shrimp with sea urchin and
of a young Japanese immigrant who became oscietra caviar (at Waku Ghin, where a 10-course
recognised as one of the best chefs in the world. degustation is served at two sittings each night).
His Sydney restaurant, Tetsuya’s, became “I made up quite a few things along the way
a regular on international top-100 restaurant and, luckily for me, people liked the way they
lists soon after it opened in 1989. Waku Ghin, tasted,” Tetsuya admits.
Tetsuya’s Singapore outpost at the glitzy Marina When he was presented with the Diner’s
Bay Sands resort, is ranked among the top 10 Club Lifetime Achievement Award – Asia 2015,
restaurants in Asia; its staff of 32 has catered for he described his two restaurant businesses as
just 30 diners each night since it opened in 2010. “something that I believe in, and something that
Two years ago Tetsuya earned the I love to do. But it is actually not my talent, but …
unprecedented honour of being named Master everybody together, so this award is for the team.
of Cuisine by the Japanese Government—the “This kind of award is usually given to someone
first overseas-based chef to be recognised as who has put in many years and is ready to retire.
such. The late American chef Charlie Trotter But I am not ready to retire yet,” he is quick to add.
described Tetsuya as being among “an elite Tetsuya’s humble attitude has made him one
group of international chefs that has influenced of the few superstar chefs about whom no-one
other chefs through their personal styles and in the industry has a bad word to say. He also
unique approaches to food”. freely admits to discovering ideas every time
These are quite extraordinary achievements he eats out, which is often. “You have to have
for someone who arrived in Australia at the age a passion for eating first, and from that comes a
of 22 with very limited English language skills passion for cooking,” he says.

Summer 2015 | Crown Group 44 45 Wine & Dine


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above: Confit of Petuna
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MUSCAT
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•• • • CORK (COBH)•
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he had a wooden fishing boat built from local people find time to be a father, a chef and a
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timber, which he uses on his frequent trips to restaurateur,” he told me a few years ago. “I may
the island state. He treated hundreds of locals not have family here, but I have people I can *Fares are per person, in USD, valid for new bookings, based on lowest available double occupancy accommodation and include all savings, port charges, government taxes, surcharges, fees and onboard gratuities. Select pricing
is based on a cabin guarantee basis. Prices correct at 9 October 2015 and valid for a limited time. All fares are capacity controlled and subject to availability, may not be combined with other offers and may be withdrawn at any
in Franklin, where his $800,000 motor cruiser call family—some very dear friends—so I am time without prior notice. Fares may not include Personal Charges, Optional Facilities and Services Fees as defined in the Terms and Conditions of the Guest Ticket Contract. ^FREE Unlimited Shore Excursion reservations are
accepted on a first-come, first-served basis and number of shore excursions are subject to availability. Restrictions apply and cancellations received 36 hours prior to shore excursion start date may incur penalties. Excludes
‘Belle’ was built, to a slap-up breakfast to very fortunate. Regents Choice shore excursions. Regent Seven Seas Cruises reserves the right to correct errors or omissions and to change any and all fares or promotional offers at any time. Complete terms and conditions can be found in the
celebrate the launch. “Like most chefs, I only ever wanted to cook Guest Ticket Contract at www.RSSC.com. Ships’ Registry: Bahamas ©2013 Regent Seven Seas Cruises®. Agents may charge service fees and or fees for card payments which vary. Qantas Frequent Flyer members receive one
Qantas point for every $1.50 spent on Cruiseco holidays. You must be a member of the Qantas Frequent Flyer program to earn points in accordance with the terms and conditions of the Qantas Frequent Flyer program. Points are
This November, Tetsuya will be the star my own food, in my own way, and I am thankful not awarded on port charges, government fees, on board gratuities and air taxes. Qantas Frequent Flyer complimentary membership is non-transferable and not available with any other offer. To be eligible you must have made
final payment on your package arrangements. Offer may be withdrawn at any time.
attraction at Effervescence, the annual that people continue to enjoy that.”
celebration of Tasmanian sparkling wines, As for the future, he has considered opening a WHY CHOOSE ELITE TRAVEL?
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Summer 2016 | Crown Group 46 47 Category Type
THE

GINSIDERS GUIDE
G I N I S N OT O N LY I N , I T S R E V I VA L I S T U R N I N G H E A D S FA S T E R Oregon for its distinctive yet subtle note creamy texture to the tongue. It’s perfect in
of lavender. a classic gin-and-tonic with a slice of lemon.
THAN THE DEVIL IN A BLUE DRES S, REPORTS MIKE BUTLER.
Australia, too, is making its own distinctive The Cutlass gin is bold and will put hairs
modern gins, led by Margaret River’s The West on your chest for various reasons, namely the
Consider this a public service announcement: The revival began in London’s bar scene in Winds Gin. Launched in 2011, the distillery’s The muscular 50 per cent alcohol by volume (ABV).
If you like your martinis and other cocktails with the late ’90s when British bartenders started Sabre and The Cutlass gins pole-vaulted onto This is a serious gin that pairs native bush tomato
vodka, and gin isn’t to your taste, it might be time exploring how gin’s flavours gave new life and the international scene by taking the double gold with coriander seeds to produce a headstrong
to stop and smell the botanicals, so to speak. complexity to cocktails. That was followed by an and gold medals, respectively, at the 2011 San and very drinkable drop. It’s a drinker’s drink
While vodka strives to be tasteless, the explosion of boutique backyard gins in the US, Francisco World Spirits Competition. In addition, best consumed with lots of ice, a splash of tonic
mysterious and often misunderstood gin is the where distillers began diminishing the juniper The Broadside gin won double gold at the 2014 and a slither of green capsicum—preferably on
polar opposite. Like whisky, gin is a ‘drinker’s in preference for other botanicals, such as New York World Wine & Spirits Competition. the verandah at sunset.
drink’ that is made to be recognised instead of peppers, citrus fruit, fennel, almond and even “[The first accolades came] within a month And then there’s the latest, The Broadside.
anonymously downed in a shot glass. Infused capsicum. It created more all-mouth flavour of us launching, so it was a pretty good start,” Let’s just say it’s for pirates with style. Jeremy,
with juniper berries and other botanicals, profiles to be integrated into drinks. says Jeremy Spencer, one of the four pals who who’s a bit of a swashbuckler himself, likes to
gin is enjoying a revival, thanks in part to the “It’s a style called New Western Gin,” says banded together to create the brand. sip it straight up on a cold winter’s evening or
cocktail renaissance. Ben, who made it onto the 2015 Bartender The West Winds blow in three varieties and all appreciate its fulsome flavour in a dry martini
“It’s a really exciting time to be drinking gin,” Magazine Top 100 Most Influential List. “They’re are definitely worth raising a spinnaker for. The with a grapefruit twist. Above: Gin is infused with
Tonic water not to your taste? It’s probably a variety of botanicals to
says Pernod Ricard Brand Ambassador and self- really interesting and each one is different,” he Sabre is a nod to traditional London dry gin, but provide a rounded and
confessed ‘ginophile’ Ben Davidson. adds, singling out Aviation American Gin from with the addition of wattle seed, which gives a because you’ve only ever tasted synthetic stimulating taste.

Summer 2016 | Crown Group 48 49 Wine & Dine


Four Pillars began with a love of
gin, craft, cocktails, distilling, and
modern Australia. We wanted to get
all of the into a bottle, so you could
taste all of that in a glass.

And now we’ve opened our fabulous


new distillery door in Healesville,
Yarra Valley so you can get hands-
on with our growing family of
award-winning gins.

Enjoy Four Pillars Gin responsibly.


Don’t drink more, drink better.

fourpillarsgin.com.au

quinine, which gives regular tonic water its flavour.


Premium tonic waters, however, use natural
quinine and the taste is an eye-opener. My pick As the name suggests, this boutique distillery
is CAPI tonic water, which uses cinchona bark grows and hand-picks many of the herbs and
(a source of quinine) from the Democratic fruits that give its spirits their distinctive
Republic of the Congo. CAPI is made in Melbourne floral character.
to a purist’s formula and can be found in the Established gin-makers are also wading in.
better bars and bottle shops. The mainstream Beefeater, which hasn’t altered its
Similarly, if you’re a martini drinker, pay London Dry Gin recipe since the late 1800s, now
attention to the vermouth (a type of fortified makes the premium Beefeater 24. It’s in keeping
wine) your bartender uses. If you see the bottle with the quality of Beefeater, but with the addition
gathering dust on the bar, order something else of botanicals such as Chinese and Japanese teas.
because the vermouth is probably past its prime. It’s a renovation of the traditional London dry gin
However, if the bartender pulls the bottle out of style, yet it’s not too far out of the box to destroy
the fridge, order two, because you’ve arrived in the classic Beefeater experience.
martini heaven. Cinzano, by the way, isn’t the only Another is Tanqueray. It became a leader of the
brand available, so start experimenting. gin revival when it launched the boutique label
Another Australian gin that’s winning fans is Tanqueray No. Ten in 2000 and redefined the
Four Pillars. Made in Victoria, it went to market martini with botanicals such as white grapefruit
in late 2013 after “a solid 18 months of toying and lime and a hint of chamomile.
around with up to 80 botanicals”, says its creator, As you can see, even if you’ve never been a fan
renowned winemaker Cameron Mackenzie. He of gin, the time is ripe to see this classic spirit in a
settled on a mix of 10 ingredients, including whole new light—either sipped neat or used to mix the
oranges, cinnamon, Tasmanian pepperberry, myriad cocktails that demand it.
cardamom and star anise.
Also look for Moore’s Vintage Dry Gin made by Black Penny bar in Sydney’s Surry Hills
Distillery Botanica, which is located in acres has more than 20 Australian gins to try.
of garden at Erina on the NSW Central Coast. Visit www.blackpenny.com.au.

Summer 2016 | Crown Group 50 51 Category Type


What’s been your best dining experience ever?

Jessica, Belgium

A
“In Naples, the pizza was amazing.
Italian pizza is the best in the world
and it’s cheap!”
Brian, Rhodes NSW
“I love pho noodles in my native China.

TASTE
There’s actually a few great noodle
restaurants right here in Sydney’s
Chinatown that come close to being
as good as home.”

OF
THE Pauline, Belgium
“I had a great cheese board at a local
restaurant in my hometown in Belgium.”

GLOBE Lauren, Manly NSW


“I used to live in Italy and the real gelato
you can get over there can’t be beaten.
It’s so authentic.”
Gene, Wollongong NSW
“We actually went to Speedo’s Café
at Bondi Beach today—that was pretty
special. It was a great experience and
the food was really well presented.”
V B Y C R O W N G R O U P ’ S R E TA I L S PA C E S W I L L
P R O V I D E PA R R A M AT TA R E S I D E N T S A N D PAT R O N S
WITH DIVERSE DINING OPTIONS INSPIRED BY
S O M E O F T H E B E S T P L AC E S I N T H E W O R L D.
W E H I T T H E S T R E E T S O F SY D N E Y T O F I N D O U T
A B O U T YO U R FAVO U R I T E D I N I N G E X P E R I E N C E S .

Mattia, Italy
Sera, Gold Coast QLD Tully, Gold Coast QLD “Italians take their food seriously and
“This bagel place in Williamsburg in New “Nobu in Malibu in the USA was the most my favourite place to eat is Ostaria
York was amazing—best bagels ever!” delicious restaurant I’ve ever been to; it Boccadoro in Venice. The view is
was filled with celebrities and you felt like beautiful and you can eat anything you
an A-lister.” like—seafood, pasta—and all fresh.”

Summer 2015 | Crown Group 52 53 Wine & Dine


Unlock your secret oasis.

1 6 8 LIVER P O O L ROAD, A S H FI ELD, SYD N E Y

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TO FORM
M E T I C U LO U S P L A N N I N G

TRUE
A N D I M AG I N AT I O N C A N What are the biggest faux pas people make
when styling their own home?
H E L P YO U S T Y L E YO U R Buying things that they personally like without You now live in Sydney, but your roots are in
D R E A M H O M E , S AY S DA R R E N regard for whether they actually work together. Queensland. Did you know from a young age
PA L M E R . D O M I N I Q U E The result is a bunch of—probably—lovely that you were destined to live in a bigger city?
furniture, but an average-looking room, at best. No way! I studied French at school for one year
K U H N E S AT D O W N W I T H Simply planning the pieces you want in your as it was mandatory, but didn’t do it when it
T H E C H A R I S M AT I C S T Y L I S T space gives you the best chance of a great result. was my choice. I thought I would never leave
TO G E T T H E LO W D O W N But … the opposite can be true also. Australia so why bother. Little did I know I would
travel so much and end up married to a Frenchie.
ON LIFE OUTSIDE THE You’ve been described as ‘the nice guy of I wish I’d learned more than, ‘je m’appelle Darren’.
B LO C K , A N D AVO I D I N G design’. Do you see it that way?
THE ‘TREND TRAP’. I don’t take myself too seriously. There is no Apartment living is on the rise. How important
place for ego on TV or in clients’ homes. The is savvy interior styling for this style of living?
things I’ve been blessed with in life and my A home needs to be a home. The only way to
You were appointed as a guest judge on The career could just as easily stop in an instant so get this is to imprint your own personality onto
Block back in 2011. How did you end up on one I know it’s not wise to buy into any prestige or it. That means understanding what makes you
of Australia’s biggest reality television hits? pageantry. It’s very easy to feel like grand results tick and what you want to achieve. Once you
It all started with setting a goal in 2008 to get equal entitlement, but at the end of the day my understand what you want then plan, plan,
more exposure for my business. I received a outlook is that if a designer does a great job plan, and buy cleverly by searching first and
Facebook message from a mate with a link people end up with great-looking homes and a buying when you have all the problems solved
to an audition to be a contestant on a design feeling of prosperity. If we mess it up, no-one and choices made. If you can’t manage this for
show. I auditioned for HomeMADE on dies. Being relaxed often gets great results. It’s yourself, hire a designer to do it for you.
Channel Nine at the very last minute, unsure if always good to keep things in perspective! I think
I should go down that road. It was all a whirlwind this outlook lets me be ‘the nice guy’. How can people steer away from short-sighted
once I was accepted. Two months later, I was trends when it comes to styling?
one of two finalists. In that time, I got to know Can you describe your personal style aesthetic Go for classic and timeless inclusions and
the executive producers pretty well, which for your home? materials, and layer in small-cost replicable
led to my role as a guest judge a year later on Haha okay, for my home the aesthetic is trend items like cushions or decor. These can be
The Block—it’s created by the same executive comfortable and practical. I have a six-year-old stored or sold when the trend passes. The bigger
producers. The following year I was asked to be son, three dogs and an old cat so our house is and more expensive the item, the wiser it is to
a full-time judge and I’ve now been on air for a tangle of toys and hair. I don’t see any joy in find something versatile and enduringly beautiful.
eight series. being precious about things. Things aren’t what
is important in life, relationships are. There are Any current projects?
Outside your TV commitments, what do times when I’m out at a beautiful home, like Plenty. We’ve just completed an apartment for
you like to do in your spare time to switch recently when I styled a place in Annandale for the BoysTown Charity Christmas prize draw.
off and relax? a Vogue Living shoot and my next book, and I We are working on my next book, finishing my
I work quite a lot, but when we have our son thought, ‘Man I’d love to live like this all the time’. own renovation to sell in October this year,
I prioritise time with him doing fun stuff that But the truth is no-one lives in a photoshoot— working on my second rug range, plus expanding
builds good memories. We rough and tumble, no-one with young kids and three dogs at least! into different product lines.
watch cartoons together, jump on trampolines, or
play games or video games together. Another big So you have quite the menagerie in Favourite Sydney restaurant?
favourite is building Lego together and you can’t your home? China Doll, Woolloomooloo.
go past good old Hide and Seek. We hang out Yes! Furniture and inclusions need to be
at the beach, as we live a five-minute walk from washable, removable or spray-and-wipeable. Favourite holiday destination?
beautiful Bondi, and take our dogs for walks. It also means that we have a very relaxed home Anywhere I can take a plane to. In Australia
Basically just good family fun is the way I spend with non-fussy interiors. though, it would have to be Hyams Beach.
my down time.

Summer 2016 | Crown Group 56 57 Architecture & Design


“When it comes to products, I’m interested to know
more about them - where they were made, who
designed them, what influenced them,” explains
Natalie. “Nothing is just an object to me - it’s
something to understand, and learn from.”

DORF+
N ATA L I E Featuring

WA LT O N
the Dorf
Myriad
Cross
Collection

Leading Sydney stylist Natalie


Walton partners with Dorf as
the first collaborator in a series
of strikingly imaginative work.
Both Natalie and Dorf believe
in timeless simplicity and
intuitive design. That is, the end
result serves a clearly defined
purpose, but is also very
refined.
“It’s always important to me to
create spaces where people
want to be,” says Natalie.

Summer 2015 | Crown Group 58 59 Architecture & Design


Summer 2015 | Crown Group 60 61 Category Type
Collection
THE CROWN GROUP

R E D E F I N I N G T H E PA RA M E T E R S
O F I N N OVAT I O N

Architecture & Design


Clockwise from left: Top Ryde City Living
Viking by Crown outdoor swimming pool and
Crown Group Leasing’s Anthony Caudullo.

’TIS THE
SEASON
CURRENT
PROJECTS

TO MOVE
Top Ryde City Living
Crown Group Leasing opened its doors in
is a seven-tower, 653-
2011 and today manages more than 250
apartment residential
investment properties. More and more people are opting for
development located
apartment living. Why is this the case?
above Top Ryde City
Spring is typically the season for fresh starts. These days many tenants who can afford to live
Shopping Centre. The
Tell us about the spring rental rush. in a house prefer the convenience of living in
development features
One season rules them all when it comes to the an apartment. People don’t want to spend their
expansive common
property market and that’s spring! The change weekend mowing the lawn or sitting in traffic just to
facilities including a music
of season floods the market with exciting, new get to the cinema or café. Reducing the time spent
room, library, media
options for renters. If you’re looking for the on home maintenance means people have more
theatres, indoor and
perfect home, spring is typically a good time time to spend doing the things they really love.
outdoor function areas,
to start looking—you are likely to get the
a children’s playground
opportunity to consider a wide variety of options. What does Crown Group Leasing have
and a pool.
available this spring?
What are people looking for in a While it is impossible to predict what’s on our
Viking by Crown
rental property? future roll, there’s a strong chance we will have
is a ten-storey residential
Well-located, premium properties within properties available in the award-winning Top
development located in
15 kilometres of the city and access to transport Ryde City Living project and the innovative
the suburb of Waterloo,
are highly sought after. Tenants are looking to Viking by Crown project at Waterloo. Both
within Sydney’s upcoming
secure a value-for-money lifestyle package. residential projects represent excellent
Green Square precinct
Amenities and resort-style facilities are high on opportunities for renters to secure a state-of-
and moments from
wish lists. Renters are becoming more and more the-art lifestyle close to shops, transport, local
artistic Danks Street
astute, factoring in routine costs such as gym amenities and infrastructure.
and East Village
memberships and assessing how they compare
shopping centre.
to an all-inclusive lifestyle offering. I encourage How does Crown Group Leasing optimise
investors to put themselves in tenants’ shoes to the leasing process?
understand what they’re really looking for. We’ve found that about 40 per cent of our
enquiries are coming in between 5pm and 10pm;
Should investors feel at ease listing their we’re recognising these trends in the market.
property in spring? Crown Group Leasing uses a custom-designed
Yes. While we typically see more properties 24/7 software, Register Online, to allow our
available for lease, this upward trend in prospective tenants to book numerous
availability is timed with a spike in potential inspections around the clock and receive
W I T H WA R M W E AT H E R H E R E A N D A F L U R R Y O F N E W P R O P E R T I E S H I T T I N G T H E tenants ready to make a move before Christmas. uninterrupted service and immediate
M A R K E T, SY D N E Y ’ S L E A S I N G O U T LO O K I S I N F I N E F O R M . D O M I N I Q U E K U H N E S AT People like to start the New Year on the front appointment confirmation.
D O W N W I T H H E A D O F C R O W N G R O U P L E A S I N G , A N T H O N Y C A U D U L LO, TO C H AT foot and Christmas is a busy time, so naturally
spring represents an opportunity for landlords To find all the apartments available to rent,
A B O U T W H AT ’ S A H E A D I N T H E C O M I N G M O N T H S . to capture peak interest in the market. visit www.crowngroup.com.au/leasing.

Summer 2015 | Crown Group 64 65 The Crown Group Collection


DOLLARS
&
Expensive television commercials and customer,” he says. “Smell is linked to pleasure,
newspaper advertisements are one route, wellbeing, emotion and memory; therefore it can
but have you considered a more subtle yet influence a customer’s mood. The fragrance
effective way to market your brand—one where should be pleasant and subtle so [the customer]
you don’t have to say a word? can connect on an unconscious level.”

SCENTS
Humans are complex, acutely sensory As Air Aroma’s marketing material explains,
creatures and their decision to proceed “A signature scent is most effective if customers
to purchase is a combination of numerous can closely associate the smell with the brand;
factors ranging from urgent need to whimsical therefore it should be used like a traditional
desire. Bringing a customer to the point of graphic logo and be present in every possible
commitment (ie, closing the sale) requires customer contact point.” According to the Sense
skilful communication and deft manipulation of Smell Institute, “A brand with an olfactive
of perception. [relating to the sense of smell] logo has a 65 per
YO U K N O W T H E S AY I N G , ‘ P R O D U C T I O N M I N U S S A L E S E Q U A L S During your sales presentation, the customer— cent chance of being remembered. An unscented
S C R A P ’ . N O M AT T E R W H AT B U S I N E S S YO U ’ R E I N , I F YO U ’ R E whether they’re aware of it or not—is deciphering brand has a 50 per cent chance of being
N OT M A K I N G S A L E S YO U W O N ’ T B E I N B U S I N E S S F O R LO N G . audio cues and observing body language and forgotten within the first three months.”
facial expressions, as well as absorbing some of There are some obvious situations where
A S A I R A R O M A’ S J O H N VA N R O E M B U R G T E L L S R O D E R I C K E I M E , your sales message. What if there was something scent marketing could be decisive in creating a
S C E N T M A R K E T I N G I S R I G H T O N T H E M O N E Y. else you could do to tip the scales in your positive outcome. “The most popular applications
favour? This is where scent marketing and the of scent marketing and signature scent creation
mysterious, subliminal art of persuasion comes in. are in industries where customer service and
John van Roemburg, CEO of Air Aroma, has brand perception are critical,” van Roemburg
spent more than 15 years helping businesses says. “Most installations are currently in hospitality
implement scent as part of their overall branding environments such as hotels and casinos, the
strategy. “Scent marketing is used to create an finance industry, retail settings, fitness centres,
atmosphere that encourages and relaxes the airlines and residential buildings.

Summer 2015 | Crown Group 66 67


“One of Air Aroma’s most interesting “Another time we worked with Cirque du
residential projects was a 10,000m2 palace in Soleil to enhance particular moments of the
the Middle East that required more than 40 show, and a delicate newborn-baby scent was
scenting units and a unique signature fragrance developed to emphasise crucial moments of a
for the occupants. Careful consideration was Melbourne play, e-baby. We’ve even bottled the
required when selecting each ingredient to unmistakable smell of opening a brand-new
match the desires of His Royal Highness and MacBook for use in an art exhibition.”
the culture, as well as the palace’s interior Air Aroma fragrances can also be used by
colours, textures and materials. We also had anyone in their home, shop or office, using small
to consider the very hot, dry climate and blend self-serviced diffusers with the flexibility to
the fragrance accordingly. change aromas at will. A welcoming scent for
“Casinos have reported revenue increases of guests or visiting clients can be changed quickly
up to 40 per cent after the addition of scent to and easily to something suitable for children’s
the gaming area,” van Roembug continues, “as homework or other creative inspiration. Plus,
customers spent more time (and money) in a there are no naked flames, toxins or messy spills
more conducive environment. Retail stores have that can occur with other methods such as
reported similar increases in gross sales.” perfumed candles or oil burners.
While higher revenues in spending Recently, Crown Group developed its own
environments are certainly a key outcome, signature scent, Infinity, which debuted at the
what other applications are possible? “Scent event A Night of Infinite Luxury. This resort-style
marketing techniques can be applied to spaces signature scent incorporates lush green nuances
you wouldn’t necessarily expect,” van Roembug and fresh oceanic notes to complement Crown
says. “Our clients include funeral homes, Group’s revolutionary urban developments, such
hospitals and dental clinics. Ambient scents of as Infinity by Crown Group within Sydney’s new
orange or lavender in dentists’ waiting rooms have Green Square Town Centre, which “is designed
been shown to reduce anxiety and improve mood to create seemingly endless forms of living
in patients. space to enjoy reaching beyond the horizons
“We’ve even developed some very specialised of contemporary style”. Clockwise from above: Air Aroma’s
range of Aroslim diffusers and CEO
fragrances for a wide range of artistic functions. Carefully chosen fragrances can have many John van Roemburg.
On one occasion, Air Aroma teamed with fashion beneficial effects, including reducing irritation,
label Romance Was Born to develop a bespoke stress, depression and apathy and enhancing
Australian essential oil blend to scent the Bush happiness, sensuality, relaxation and stimulation.
Magic-themed grand finale at the 2015 Virgin So lead by your nose—it could be your path
Australia Melbourne Fashion Festival. to success.

“A SIGNATURE SCENT
IS MOST EFFECTIVE IF
CUSTOMERS CAN CLOSELY
ASSOCIATE THE SMELL
WITH THE BRAND ...
LIKE A TRADITIONAL
GRAPHIC LOGO.”

Summer 2016 | Crown Group 68 69 Category Type


COMMUNITY

From left to right: 1. Ronaldi Wisastra, Jessica Irawan, Iwan Sunito, Arie Mentari
and Ishak Budiman 2. Tony Davies, Betty Lee Lo and Karen Chia 3. Jane Hakiki,
Arie Mentari and Henny Lo 4. Febrina, Silvia Lin, Hany Chen, Shenny Faith,
Iwan Sunito, Arie Mentari, Henny Lo and Jane Hakiki 5. Dino Patti Djalal,
Iwan Sunito, Sari Kusumaningrum, Dean Syahmedi and Ennita Pramono
6. Tom Haythorn, Dominique Kuhne, Louise Halloran and Adam Yip 7. Roy
Marcellus and Sam Pang 8. (centre photo) Dino Patti Djalal, Rosa Djalal, Sarah
Prastya and Wahyu Prastya 9. Members of the Crown Group construction team
From left to right: 1. Steve Gray and Gary Cory 2. Iwan Sunito, Koichi Takada and Georgia Wilson
10. Herman Suwito, Franky Johannes and Nina Johannes 11. Sharan Jyoti and
3. Megan Gale 4. Kevin Vertzagias, Evelyn Vertzagias, Liana Sunito and Iwan Sunito 5. Ian and Prisca
Piper Reid 12. Liana Sunito, Iwan Sunito, Darren Palmer and Kate Prideaux
Edwards 6. Kylie Gillies 7. Stuart King and Naomi Simson 8. Peter Moore and Lord Mayor Clover Moore
9. Leigh Morris and Diego Russo 10. Wellih Tan, Imelda Fransisca and Au Bintoro

Summer 2016
2015 ­| Crown Group 70 71 The Crown Group
Category
Collection
Type
BRIGHT IDEAS
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Summer 2015 | Crown Group 72 73 Category Type


M MENTS
TO REMEMBER

What does Indranil like about working


The Sales Team in sales?
Go to any of Crown Group’s stunning “I love helping people to enjoy a luxurious
sales suites and you’ll be greeted by one lifestyle in everyday living,” he said. “V by
of our property-obsessed sales executives. Crown Group in Parramatta is my favourite—
The Sydney residential sales team is a I love its unique features, exceptional value
multicultural 12-person team of professionals and the cutting-edge lifestyle it offers.”
with mixed backgrounds and a wealth of Similarly, another new recruit to the team,
combined experience. Project & Commercial Sales Director Colin
The sales team’s newest member, Indranil Lee loves it when the pressure is on to guide
Halder, spends most of his days at the Infinity by buyers through the complicated maze of
Crown Group sales suite in the up-and-coming buying a property in NSW. “I love guiding
suburb of Waterloo. my clients through the often-challenging
process of buying real estate. I like bringing
comfort to clients through informative and
consistent updates throughout the sales
process,” he said.
With design underway for the next
spectacular Waterloo development, the
sales team can’t wait to share the highly
guarded details and reveal what’s next.

Clockwise from above:


Indranil Halder and
Nicholas Abbott.

VIEW ALL THE CROWN


GROUP MOMENTS ON
OUR SOCIAL MEDIA

Clockwise from left: Colin Lee, Ada Chen, Ivone


Hendarta and Colin Lee, Prisca Edwards and
Alison Zhang and Jennifer Tan.

Summer 2016 | Crown Group 74 75 The Crown Group Collection


M2 MOTORW
AY (TOLL R OAD)

18
Crown Group Collection
19 PA
CI 2
NORTH I C HIGHW

F
11 RYDE NORTH
SYDNEY

AY
SILVERWATER RD
P R OJ E C T LO CAT I O N S
MATTA 21
PARRA
17
OPERA
M4 HOUSE
1
V by Crown Group, Parramatta* 9
48 O’Dea Avenue, Waterloo 17
Axis, Rhodes Now Selling 1 W E STE
20 RN
PAR MO 16 3
2 10 18
Coming Soon RAM TO
RWA Y
13
Skye by Crown Group, North Sydney* Parramatta Road, Five Dock Genesis, Epping ATT
A RD Y SYDNE
FIVE
Completed Projects DOCK CBD
3 11 19
Arc by Crown Group, Sydney CBD* Top Ryde City Living, Ryde Crown on the Hill, Pennant Hills

DVILLE RD
OL 10 BONDI
BEACH

YM
4 12 20 GREAT WESTERN HWY
Infinity by Crown Group, Green Square* Viking by Crown, Waterloo Gallery, Parramatta * Offers Crown Group Suites

PIC DRIV
8 22

SOUTHERN CROSS DRIVE


WO O
5
Oasis by Crown Group. Ashfield 13
The Bondi, Bondi 21
Sanctum, Rhodes 24 RD
TTA 14

RD
15 RAMA
PAR

Y
IT
6 14 22 5 23
18-20 O’Dea Avenue, Waterloo The Crown, Bondi Junction Icon, Homebush

MALABAR RD
BOTAN Y R D

DE
7 15 23 Y
Eastlakes by Crown Group, Eastlakes Norton Terrace, Ashfield Citiview, Ashfield HW

RA
C PA
E
M
8 16 24
Water Street, Strathfield Eko, Newington Millennium, Homebush

HU

ZA
12 AN
RD

ST
D
6

LR
RE 9

NG
W
O 4

KI
M

BO
HUME HWY AN
ST

PUNCH
7
Summer 2016 | Crown Group 76 77 The Crown
Category
Collection
Type
RT
AIRPO
M5
WAY EA Y
FREE ST FREEWA
LAST WORD
SWEET
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Summer 2016 | Crown Group 78 79 The Crown Group Collection


Sisal - timeless style

45 MACQUARIE STREET, PARRAMATTA Residences

V by Crown Group
Don’t miss the final release
A luxurious collection of studio, one, two and three bedroom apartments start from $503,000 Colin Lee 1300 554 071
with city, district or garden views. Renowned Crown Group resort style facilities include a 25m lap pool,
sauna, gymnasium, theatrette, library and wine room, heralding a new level of luxury in Parramatta.
The stunning apartments sit above retail spaces that will provide residents and patrons with a variety of
unique dining experiences. Brought to you by Crown Group and:

ENQUIRE NOW SYDNEY | MELBOURNE | BRISBANE | PERTH 1800 339 379


Vist our Sales Suite open 7 days, 10am to 4pm or by appointment AUCKLAND 0800 862 377
31-39 Macquarie Street, Parramatta, Sydney www.interfloors.com.au
crowngroup.com.au
Disclaimer: prices are correct as at 30th November 2015
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