Summer 2016

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Camerich proudly presents its
New Collection N OW I N S TO R E
Welcome to the Summer 2016 issue of
Crown Group Lounge. What an eventful
few months it has been for both the
Crown Group team and our Platinum
Club members.
In August we saw the launch of Infinity
by Crown Group break company sales
records, with $380 million worth sold in
one day. Soon after, Viking by Crown was
named a winner at the 2015 Master
Builders Australia NSW Excellence in
Construction Awards.
In December I was humbled and
honoured to be named Urban Taskforce
Australia’s 2015 Property Person of the
Year, which is a testament not to the
efforts of one person alone but the
efforts of the entire Crown Group team
past and present. We celebrated with our
long-time friends, clients and suppliers at
a special charity event at Doltone House;
I couldn’t think of a better way to
celebrate this award and thank them for
WATERLOO | ST. LEONARDS | CANBERRA | NEWCASTLE
their continued support.
MELBOURNE | PERTH | ADELAIDE
S E E I N S T O R E F O R D E TA I L S CAMERICH.COM. AU
WELCOME
To cap off the year we bring you this
fresh edition of Crown Group Lounge
brimming with the latest in lifestyle, art,
property and travel news from around the
world, including a stunning Swarovski
photoshoot on page 26.
Our profile of entrepreneur and
RedBalloon founder Naomi Simson is a
must-read on page 12. And check out our
red carpet photos from the star-studded
Infinity by Crown Group Unveiling Event
on page 70.
I’d like to take this opportunity to thank all
our Platinum Club members and Crown
Group clients for your continued support as
we enter a New Year of infinite possibilities.
Warm regards,
Iwan Sunito
Crown Group CEO Above: Our stunning Infinity by Crown Group sales suite and
crowds gathering at the development’s grand launch day.
9 Welcome

Disclaimer: Crown Group Lounge is published
by Business Essentials Pty Ltd trading as
Edge on behalf of Crown Group Holdings Pty
Ltd (ABN 47 125 413 443), Level 29/1 Market
Street, Sydney NSW 2000, tel (02) 9925 0088,
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Reproduction in whole or in part without
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the Publisher or Crown Group Holdings Pty Ltd.
Information provided was believed to be correct
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Level 29/1 Market Street, Sydney NSW 2000.
LEADERSHIP & INVESTMENT
Up, Up And Away 12
RedBalloon founder and Shark Tank success
story Naomi Simson shares her philosophy
on success and work/life balance
House Proud 16
Nixon Alex from New Era Finance gives his
insight into Sydney’s property investment
market and building a portfolio
A R T S & FA S H I O N
Her Gypsy Heart 20
We speak to kaftan queen Camilla Franks
about her stunning fashion empire and
latest collection
Swarovski Style 26
A spirited collection of jewellery pieces
designed by model Miranda Kerr
If These Walls Could Talk 32
A fascinating look at the struggles and
triumphs of iconic Australian artist
Florence Broadhurst
T R AV E L & I N D U L G E
Go The Whole Hog 36
It’s now easier than ever to own and
enjoy that most venerable of American
motorcycles—a Harley-Davidson
Winging It 38
A glimpse at the lives of the rich and famous
and their preferred mode of transport, the
private jet
WINE & DINE
Tet’s Feast 44
Celebrity chef and culinary genius Tetsuya
Wakuda on the love of his life: food
The Ginsiders Guide 48
Just when you thought it was gone forever,
gin is back and in a big way
IN THIS
ISSUE
A Taste Of The Globe 52
We hit the streets in search of your perfect
global dining experience
ARCHITECTURE & DESIGN
True To Form 56
The Block’s most stylish judge Darren Palmer
talks pets and trends
T H E C R OW N G R O U P
COLLECTION
’Tis The Season To Move 64
We chat to Crown Group Leasing’s Anthony
Caudullo on what’s happening in the Sydney
rental market
Dollars & Scents 66
Air Aroma on their unique business providing
companies with a ‘signature scent’
Crown Group Community 70
What’s happening on the social calendar
Moments To Remember 74
A behind-the-scenes look at Crown Group’s
dedicated sales team
Project Locations 76
A map of Crown Group developments
Clockwise from left: Camilla’s newest kaftan collection,
V by Crown Group’s breathtaking penthouse apartments,
Last Word 78 Four Pillars gin and the decor at the unveiling at A Night of
Take time out to discover something new Infinite Luxury on 30 July.
11 In This Issue
 UP, UP
AND AWAY
R E D B A L LO O N F O U N D I N G D I R E C T O R , ‘ S H A R K ’ O N N E T W O R K T E N ’ S
B U S I N E S S R E A L I T Y H I T S H A R K TA N K AU ST R A L I A A N D B E S T S E L L I N G
A U T H O R N A O M I S I M S O N , A K A ‘ T H E W O M A N I N T H E R E D D R E S S’ ,
O P E N S U P T O D O M I N I Q U E K U H N E A B O U T B U I L D I N G A M U LT I - M I L L I O N
D O L L A R B U S I N E S S , AV O I D I N G B U Z Z W O R D S A N D T H E I M P O R TA N C E
O F H AV I N G A F U N N Y B O N E ( Y E S ! )

Summer 2015 | Crown Group 12 13

It’s one of Sydney’s first balmy spring days and
Naomi Simson is relaxed as she sits back across
a retro shabby-chic table in her trademark red
dress. It’s 9am and Simson, 51, coffee-in-hand, is
already chirpy. For someone so down to earth,
she has an arresting presence. It’s like talking
to an old friend; conversation is relaxed and
streams along with unexpected windfalls of her
self-starting dialogue.
Simson founded the online experience gift
store RedBalloon in 2001, driven by a desire to
move away from a corporate career to spend
time with her two young children. “I thought I’d
play with them in the day and work at night, but
it didn’t really work like that,” she says.
Fourteen years later, Simson is one of the most
successful female entrepreneurs in the country.
Borne off the back of the now-infamous
dotcom crash, her concept was a gutsy venture.
“No one trusted the internet,” Simson recalls.
“Most people can’t remember what 2001 was
like. There was no such thing as cloud computing
or social media, digital photography was in its
infancy and there were no smartphones. We
communicated by fax.”
Simson’s story is not an uncanny tale of rags
to riches, nor is it a story of luck. RedBalloon’s
path to the top is a story about good old-
fashioned hard work, a professional juggling
motherhood with the drive to bring an idea to
life. “Two months and four days—that was the
time that passed before RedBalloon sold its first
experience,” Simson says. “People ask me, ‘Were
you going to give up?’ But it never even occurred
to me.”
Today, RedBalloon—named after the 1956
French fantasy film Le Ballon Rouge, which
follows a young boy and his red balloon on
adventures around Paris—has sold more than
two million experiences.
Simson is now also a ‘Shark’ on Channel Ten’s
hit reality program Shark Tank. “It’s a lot of fun
and an absolute privilege to have people come
and stand before you completely vulnerable as
they pitch their dream to you. All of us [judges]
are really empathetic; we’ve all been there, we
all understand it,” she says. “Innovation is not
about technology and it’s not all about Silicon
Valley. We’re doing it right here in Australia. It’s
so important to celebrate that.”
Does she like to celebrate? After all, Simson
built her empire around the concept of giving.
“I do like to give great gifts,” Simson grins. “Too
often relationships are diminished by giving
a thoughtless gift.” When quizzed about her
favourite gift to give, Simson offers a gem.
Summer 2016 | Crown Group
Above: Naomi and her partner Stuart King.
“My favourite is giving newly engaged couples
trapeezing, because that’s all about trust. It’s also
really funny and a laugh.”
This notion of trust is inherent in Simson’s
approach to business and, on the topic of
personal brand, Simson is quick to dissolve the
hype attached to buzzwords. “Personal brand is
simply reputation. I don’t have a personal brand,”
she qualifies. “It’s about building trust. People
need to know there’s a real person behind
RedBalloon.”
It’s this unassuming outlook that has won “People ask me,
Simson warranted praise. RedBalloon has been
named a BRW Best Place to Work for five ‘Were you going to
consecutive years. This year, it also became the give up?’ But it never
first Australian company to make the WorldBlu
list of Freedom-Centred Workplaces. Perhaps
even occurred to me.”
strangely in the modern business world,
Naomi Simson
Simson doesn’t interview any of her staff, not
even her indispensable Executive Assistant.
“Micromanaging does not scale a business,” she
adds pointedly.
At first glance, Simson seems to manage the
almost impossible balance of both confidence
and warmth, but that’s a superficial analysis of
what the seasoned entrepreneur has achieved.
Can women be too emotional in business? It’s
an unfortunate adage that Simson is quick to
refute. “Absolutely not,” she replies. “I’ve cried
in front of my team too many times to count, but
I also laugh out loud a lot. I bring my whole self
to work. When you bring yourself to work you
can focus on what you need to get done, not on
being someone you’re not.”
A regular keynote speaker, Simson is
comfortable with the spotlight and has a knack
for inspiring others.
“What do I tell young people? I say that in
life you only need three things. First, you need
a wishbone, to dream and to plan. Second, you
need a backbone, to be resilient, persistent and
demonstrate courage. And last but not least, you
need a funny bone—because if you’re not having
a laugh, what’s the point?”
14 15 Leadership & Investment

B U I L D I N G A P R O P E R T Y P O R T F O L I O F R O M N OT H I N G C A N S E E M L I K E
A DA U N T I N G P R O S P E C T, B U T H E E D T H E S E W O R D S O F W I S D O M F R O M
B R O K E R N I XO N A L E X , F O U N D E R O F N E W E R A F I N A N C E , A N D YO U
C O U L D G E T S TA R T E D O N A V E R Y L U C R AT I V E V E N T U R E .
Nixon Alex, the founder of New Era Finance, is a
broker worth taking advice from. He has walked
the walk and invested in a total of 15 properties
himself, believing that there is never a bad time
to invest in real estate.
“I bought property during the global financial
crisis and in 2004 when people said the market
was down, so I believe investing in property is
not difficult, as long as the bank is willing to lend
you the money,” Alex says.
For anyone wishing to invest in property, Alex
has some tried and tested tips to take note of
before entering the market.
Summer 2016 | Crown Group
Don’t settle on the first loan offer
Alex advises consulting with a broker to help you
decide which bank offers the best loan for you.
A broker, he says, can wade through them all and
advise on rates and loan structures.
“I can tell you which bank will support you.
Not all banks will allow you to borrow as much
as you need because every bank has a different
serviceability,” he says.
Seeking advice from a third party means the
advice is less biased and a good broker will also
keep your personal objectives in mind while
sourcing a loan.
16
Research the area you’re considering
investing in
One of the biggest mistakes investors make,
according to Alex, is buying property in an area
before researching its potential.
“Don’t buy in an area based on data you get
from real estate agents,” he says.
“You shouldn’t base your decision purely on
how property has performed historically, but
consider an area’s future. People have been
caught out after buying property in a mining
town, for example. Now as the industry faces
collapse, the prices have halved. Similarly,
if tourism rates in an area drop, so will your
chances of finding a tenant,” he says.
Beware of any area or region that is
dependent on a single economy because it
can be volatile.
Find the right loan for your financial situation
Alex compares rates from more than 28 lenders
to find the right loan for each individual, taking
into account factors such as your total savings and
whether or not you’re a first-time investor.
Repayment options will vary, but Alex says a
good broker can figure out which ones will work
in different situations.
“A principal and interest repayment, for
example, can seem like a good option because it
reduces the liability. However, it could potentially
become a burden, depending on your situation,”
he says.
“With a principal and interest loan you have a
higher repayment, which will prove difficult if you
lose your job. People are often forced to sell their
property when this happens.”
In that instance, a good broker should be able
to fix the problem before you are forced to sell.
“Refinancing before it’s too late can work,” he says.
Deciding on a loan structure will depend on
the individual, but Alex advises having enough
funds to cover a vacant property for at least
three months.
“Without that, I don’t recommend that they
invest,” he says.
Plan for the future
The goal with property investment is to make
it work for you so that when you retire, for
example, you can reap the benefits.
Alex advises investing in a minimum of five
properties so that, in about 20 years, two can
be sold to pay off the rest.
“Then you own your home outright and you
can depend on the rent of your other two
properties to survive,” he says.
But it’s not a prerequisite to buy them all straight
away; start with one and work your way up.
“Once your property has picked up and your “You shouldn’t base
salary has increased, come back to me and we’ll
restructure again,” Alex says.
your decision purely
on how property has
Prepare for the long haul performed historically,
Investors shouldn’t be put off by boom prices.
Alex cites Sydney as an example of a city that but consider an
may initially be expensive for investors, but area’s future.”
will always have good rental potential. Buying
property in Sydney is more likely to work in your Nixon Alex
favour over time.
“The value of property in Sydney may not
increase any more over the next two to three
years, but it will increase over time,” he says.
“With property, I advise my customers to hold
on to it for a minimum of ten years. If you hold on
for that long, I’m sure you will get something.”
Being in it for the long haul is Alex’s motto for
business, too—his clients sign up for a lifetime
of service.
“For me, a client is a friend for life. Even if you
pay off your mortgage in ten years, you’re going
to upgrade or invest further so it’s going to be a
long relationship.”
Visit www.newerafinance.com.au for more. New Era Finance’s Nixon Alex.
17 Leadership & Investment
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Summer 2015 | Crown Group 18 19 Category Type
 K A F TA N Q U E E N C A M I L L A F R A N K S I S A T E S TA M E N T
T O W H AT C A N B E A C H I E V E D B Y P E R S I S T E N C E A N D
F R E E W H E E L I N G V I S I O N , W R I T E S B E L I N DA L U K S I C .
The designer behind the successful Camilla
label recently celebrated the launch of her 13th
Australian store, in Chadstone, Victoria, with plans
to open a boutique in Los Angeles next year.
Vivacious, unstoppable and all heart,
Camilla Franks has come a long way from the
young woman who first showed her designs at
Australian Fashion Week in 2004. Back then
the sum total of her fashion industry experience
was making kaftans and costumes to support
HER
her fledgling acting career. As she tells it, “I had
no idea what the hell I was doing, but I invited
everyone in the fashion industry anyway.”
That first showing—a highly theatrical,
choreographed event in the round, complete
with an aria-trilling opera singer suspended in
a 20-foot pot and women of all ages and shapes
GYPSY
draped in flowing kaftans—netted department
store David Jones as a stockist.
Camilla then hit the road, armed with
nothing but her designs and a determination
to succeed. She dragged suitcases all over
the world, season after season, rejection
after rejection—the other constant being her
HEART
unwillingness to give up.
“I believed in myself and had a dream, and
no-one was going to slow me down,” she says.
Her persistence paid off, with some of the
biggest department stores now signed to the
brand and more than 260 stockists worldwide.
Summer 2015 | Crown Group 20
Below: Camilla plans to open a new store
in Los Angeles next year.
Camilla takes none of this for granted, quick
to point out that her success comes down to a
lot of hard work and never taking no for an answer.
“I’ve always trusted my creative gut instinct,” she
says, “and I truly believe that with a lot of hard
work comes a lot of luck, and I’ve been a lucky girl.”
While the perennial appeal of the kaftan
is something that few saw coming, Camilla
isn’t surprised. “I was just doing what I was
passionate about, but the kaftan has been around
for decades,” she explains. “Look at [model]
Veruschka in the ’60s … and, of course, places like
Morocco and India where it’s part of the culture.”
Camilla’s kaftans are a flamboyant riot of
colour and patterns, often embellished with
embroidery and beading. Inspired by her travels,
each piece tells a story and can take up to nine
months to create. That includes cataloguing
some 15,000 photos of her travels, creating the
fabric design (usually made up of a combination
of 20 of those images), preparing the crystals,
garmenting, and silhouetting the design in
different fabrics.
Travel is the primary source of Camilla’s
inspiration. “It fuels my imagination and becomes
inspiration for my collection,” she says. This
collision of personal experience and imagery
translates into the evocative prints that make her
designs so contemporary. It’s also the backstory
that is particular to the Camilla brand.
21 Arts & Fashion
 Camilla’s latest collection, My Wandering
Heart, is the result of her pilgrimage to Spain,
Portugal and Turkey, where she visited basilicas,
churches, cathedrals, ruins and coastal villages.
Inspired by the backstreets of Istanbul and its
kilim (rug) weavers, to the creative vibrancy of
Spain’s Antonio Gaudi, My Wandering Heart is
teeming with rich colours and intricate details.
There are also new silhouettes and shapes,
including a flared long-sleeved dress and midriff
frill top.
While other labels have disappeared or been
bought out, the Camilla brand continues to
evolve and expand. Camilla concedes this has as
much to do with hard work and a great team as
not following trends. “I’ve always walked to the
beat of my own drum,” she says. “I don’t conform
to what, I guess, a fashion designer is meant to
be—and I probably couldn’t, even if I tried.”
If the success of her brand is anything to go
by, Camilla could be right. Her designs are worn
by the likes of Oprah Winfrey, Kate Hudson and
Beyoncé and countless other women around
the world.
These days, the Camilla range includes
menswear, children’s wear, swimwear, shoes
and accessories, with plans for a candle and tea
range by year’s end. Then there’s the US market,
which accounts for almost half of Camilla’s export
business and is one she is keen to expand into.
Camilla’s bucket list is brimming with ideas
and dreams. First, there’s the Los Angeles
boutique and a new range inspired by a recent
trip to Africa. New York Fashion Week is
also in her sights. Then there’s the dream of
opening a Camilla-themed restaurant, a lifestyle
department store with a bar, and a healing
retreat in Africa.
Considering her achievements to date, it
seems there’s nothing Camilla can’t do. As she
puts it, “With big dreams you need an amazing
team, and I’ve got that.”

Summer 2016 | Crown Group 22 23 Arts & Fashion

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Summer 2015 | Crown Group 26 27
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Summer 2015 | Crown Group 28 29 Arts & Fashion

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Summer 2016 | Crown Group 30 31 Arts & Fashion

 F LO R E N C E B R OA D H U R S T, O N E O F
A U S T R A L I A’ S M O S T R E M A R K A B L E
C R E AT I V E S , C O N T I N U E S TO
SURPRISE , WRITES HELEN O’NEILL.
Florence Broadhurst’s story beggars belief. Born
in 1899 to a poor farming family near Mount
Perry in rural Queensland, she had a strong
contralto voice, singing her way out of the bush
and then, using the name ‘Bobby’ Broadhurst,
out of the country as part of a vaudeville troupe
that spent the roaring twenties touring Asia.
In Shanghai she changed tack and launched
her first business, the Broadhurst Academy, a
finishing school where the daughters of wealthy
British expats could learn everything, from
elocution to the Charleston, from Florence and
“She was difficult her ‘expert’ staff.
to ignore, yet By the 1930s Florence had reinvented herself
again, this time becoming the chic Madame
somehow easy to Pellier, a French couturier based in London who
take for granted.” claimed to be a ‘genuine dress artist’ engaged by
the rich and famous.
In the 1950s, back in Australia, a whole new
Florence emerged. This time she masqueraded
as an aristocratic Englishwoman visiting the
colonies to recuperate from the ravages of
World War II. She painted landscapes, claimed
to know the British Royal Family, and happily
likened her modest artistic style to that of the
great impressionists and Leonardo da Vinci.
Florence embedded herself in Sydney’s
high-end social scene as a businesswoman,
public speaker and charity fundraiser, at
one point even announcing that she wanted
to be Australia’s ‘Ambassadress’. When her
landscapes failed to impress, she moved on to
portraiture, concentrating on images of people
she considered significant. But that didn’t work
out either.
Summer 2015 | Crown Group 32 33
In desperation, as her marriage broke down
and her business endeavours faltered, she
launched what would become her defining
venture: a Sydney wallpaper business.
During the ’60s and ’70s Florence produced
a stunning kaleidoscope of handprinted
wallpapers from bespoke, hand-drawn designs.
She took the colours of the time and magnified
them, but it’s the sheer range of images in her
design archive that continues to surprise—
everything from conservative European
tapestries to interlocking geometrics, romantic
florals, psychedelia and charming Chinoiserie.
Yet, however dynamic the wallpapers were,
Florence seemed more startling still—a tiny
woman with bright-red hair, a penchant for false
eyelashes and dramatic clothes. She did as she
pleased, picking up younger boyfriends and
living life to the full. She was difficult to ignore,
yet somehow easy to take for granted.
On 15 October 1977 the 78-year-old
was brutally murdered in her Paddington
wallpaper showroom. Despite an intense police
investigation, her assailant was never found.
Then an even stranger thing happened. Florence
and her designs were somehow forgotten,
disappearing from view.
“Do you think there could be a biography
in this woman?” I was asked back in 2003. I
answered immediately before I’d even had a
chance to see the images of Florence’s work, which
was then gradually being restored by Signature
Prints, the Sydney business that held what was left
of Florence’s designs and silk screens.
Arts & Fashion
 Clockwise from right: Florence
Broadhurst lived life to the
full; Floral flair at its best;
Psychedelic designs were a
Executive Airlines
Comfort, Safety and Peace of Mind
Broadhurst hallmark.

“If what you’re telling me is true, I don’t

understand why there hasn’t been a biography
already,” I said.
Much has happened since then. Fashion
designers such as Akira Isogawa and Nicky
Zimmermann have incorporated Florence’s
patterns into their own creations. Interior
designers have used her designs everywhere,
from Melbourne and Fiji, to London and Las
Vegas. Florence has also developed a celebrity
following, with Elle Macpherson, Marc Jacobs,
Gwyneth Paltrow and Courtney Love believed
to own examples of her work.
When my biography of Florence Broadhurst
was released in the US in 2007, it caught the
eye of Deborah Lloyd, President and Creative
Director of luxury brand Kate Spade New York,
who then made Florence’s designs a key part
of the label’s 2012 range, stocked in every store.
Deborah emailed me to say, “Thank you so much
for writing the book that started this love affair.”
Florence’s reach continues to grow as
Signature Design Archive, a company that
evolved from Signature Prints, finds new partners
to license her work across the globe. Already
you can sleep with Florence (there’s a range of
bed linen), eat with her (using specially designed
crockery) and do the gardening with her (using a
trowel and fork featuring one of her designs).
Florence is back for good and her trajectory
shows no sign of stopping. Indeed, she looks set Private Jet Charter,
to travel further than even she imagined.
Aircraft Management,
Helen O’Neill is the author of Florence Maintenance & Acquisition
Broadhurst: Her Secret & Extraordinary Lives, 25 years of experience in Australia and throughout the Pacific Region.
published by Hardie Grant Books, $65.
T: 1300 249 538 E: ops@executiveairlines.com.au W: www.executiveairlines.com.au

Summer 2016 | Crown Group 34 35 Category Type

 When anyone mentions the word ‘iconic’ and
‘motorcycle’ in the same sentence, chances are
they’re talking about the venerable US brand
Harley-Davidson.
Since the first prototype was tested in
1903 and for the next century and beyond,
the Harley-Davidson brand has continued to
reflect freedom and hard-edged glamour with
an exceptional degree of brand loyalty and
admiration. A 2013 survey placed Harley-Davidson
as the fourth most respected brand in the USA
with global sales in excess of 250,000 bikes.
But ask any owner, even aspiring ones, and
the purchase of a Harley-Davidson is not based
on any financial analysis. It comes from within
and is driven by a desire for self-expression with
a middle-finger salute to the fashion conformity
and mundane treadmill of modern life. Let’s not
beat around the bush here—it’s pure escapism in
the form of a raw, aggressive, sexualised icon.
Just like cosmetics, soft drinks and fast
food, brand alignment is key and product
placement crucial. The number of celebrity
owners reads like an Academy Award roll call
and the motorcycle itself is a star in its own
right with innumerable movie appearances
throughout the decades.
Cinema-goers will be quick to recall the
scene from 1991’s Terminator 2 when Arnold
Schwarzenegger rode the Harley Davidson ‘Fat
Boy’ like he stole it. Which he did. Or 1969’s
unforgettable Easy Rider, where ex-police Hydra-
Glides were converted into the famous pair
of choppers, Captain America and Billy Bike,
ridden by Dennis Hopper and Peter Fonda.
Movie trivia buffs will know exactly which
motorcycle Marlon Brando rode in the 1953
classic, The Wild One—and it wasn’t a Harley.
But notwithstanding, the star did own a black
GO THE
1970 FLH Electra-Glide and it recently fetched
more than $250,000 at auction.
Other high-profile actors on Harleys include
George Clooney (Road King), Elvis Presley
(’56 KH), Justin Timberlake (several) as well as
the original ‘wild hog’, John Travolta, who owns
WHOLE
a Fat Boy.
Many Hollywood stars are so enamoured with
their brush with Harley-Davidson fame that they
have become owners. And we’re not just talking
about the stereotypical tough guy either. Many
HOG
no-nonsense glamour gals don’t mind their million
dollar bottoms on the seat of a Harley-Davidson.
C LO S E T B I K E R R O D E R I C K E I M E E X A M I N E S In fact the list of leading ladies astride Harley-
Davidsons includes Brigitte Bardot, Elizabeth
THE ALLURE BEHIND THIS ROBUST AND
Taylor, Tina Turner, Angelina Jolie, Bree Turner,
RESPECTED BRAND AND FINDS IT ’S GETTING Cameron Diaz, Cher, Demi Moore, Gwyneth
E A SIE R TO G E T ON A ‘H OG’ T H A N E V E R B E F O R E . Paltrow, Jessica Alba, Kate Hudson, Lauren
Summer 2015 | Crown Group 36
Hutton, Lindsay Wagner, Lisa Hartman Black,
Pamela Anderson, Queen Latifah and Sheryl Crow.
Cashing in on the feminine appeal, Harley-
Davidson commissioned a series of titillating
video and photoshoots with American
supermodel Marisa Miller. Instead of just being a
bit of pin-up decoration for the boys’ workshop
or shed, the leggy blond whose credits include
Sports Illustrated and Victoria’s Secret, is also an
owner of a 1200 Nightster and an ambassador
for the brand.
“People see me as a supermodel on the cover
of magazines but no-one would ever guess
I do actually ride a Harley,” says Miller, “so it’s
important to see that if I can do it, anybody can ENTER
do it. Whether you are a guy thinking about it
and don’t know how to go about getting into it, THE DARK
or a woman who may be intimidated, just go for
it. Challenge yourself and break free!” CUSTOM
The model range of Harley-Davidson
motorcycles has been static for some time,
with the staple models regularly receiving “Harley-Davidson’s new
cosmetic and equipment updates instead of Dark Custom range is
major re-engineering. Brand diehards were set aimed at the customer
all atwitter, however, when Harley-Davidson who wants that bare
introduced its first all-new model in 13 years bones stripped-down
with the radical, lightweight, liquid-cooled Street look around the ‘chrome
range comprising a learner-approved 500cc don’t get you home’
and a bigger 750cc unit. Only the smaller 500cc theme,” says John
bike is available in Australia. The thinking behind Buckeridge, GM Fraser
this departure was to allow Harley-Davidson an Motorcycle Group.
entry point into the SE Asian market, in which it Buckeridge claims not
currently has little impact. everyone appreciates
In Australia, the Street 500 is the only bike a motorcycle stripped
approved for LAM scheme in all states, providing down to its raw essence
an opportunity for new riders to join the brand and it takes a certain
and ride with dignity while serving their time rider to appreciate the
on L-plates. potential of a bike that’s
“Harley’s first learner legal bike has been a ready to be customised
huge success, with a price tag of $10,750 ride any way they want it.
away. Right now, the Softail Breakout remains For the chosen few
the most popular model followed closely by willing to ride like
the Street 500 and the ever-popular Nightrod this, these basic bikes
Special,” says Buckeridge.
are positioned at an
The recent launch of the 2016 range of full-size aggressive price point,
‘heavy’ motorcycles is spread over seven model making them easier than
categories with the new Street making eight. ever to throw a leg over.
The new Iron 883 and Forty-Eight models,
Harley-Davidson claim, are the purest expression
of their Dark Custom design movement yet.
Add to this the most powerful cruiser line-
up in company history and a broad range
of performance and styling enhancements
throughout the range and you have an eternally
exciting offering that keeps the brand relevant
and highly desirable.
37 Travel & Indulge
LEADING THE
LIFE OF A
J E T S E T T E R M AY
N OT B E T H E
WING ING
We’ve all seen them. The super-rich glitterati
and the celebrity superstars in their limousines
drive right up the door of their private jet. Burly
blokes in dark suits standing aloof while our
VIPs stroll nonchalantly up the stairs to the
immaculate aircraft to be whisked away to
U N AT TA I N A B L E
an undisclosed location.
D R E A M YO U Yet, corporate jet travel is not just for the
I M AG I N E , S AY S more-money-than-sense poseurs. Thinking of the
convenience, it means no more airport queues
RODERICK EIME.
or the irritations of arriving at the airport hours
before the flight as well as dealing with the crush
of the unruly public or cranky security staff.
Summer 2016 | Crown Group 38
Owning your own private jet, whether for
your personal or corporate use, may seem the
stuff of fantasy, but you might be surprised
how easy it is to charter flights instead.
“Our clients appreciate the convenience and
flexibility of a bespoke itinerary,” says Jessica
Graham, General Manager of Essendon-based
charter company Executive Airlines. “We quite
often build custom itineraries for corporate VIPs,
Hollywood stars and visiting performers who
appreciate the privacy of their own aircraft.
For example, we might put together an itinerary
that includes their business meetings as well as
leisure stops at locations like Hamilton Island,
Kangaroo Island or Uluru.”
Graham notes that clients from mainland
China, Hong Kong and even Russia are
particularly keen on the private charter option
utilising aircraft such as EA’s 8-seat Citation
Sovereign once they arrive in Australia.
Charter allows you the same convenience of
owning without the added cost of storage and
maintenance. You can fly where you want, when
you want, jet to the deal that seals your fortunes
and have the right to have these words come
from your mouth: “Let’s just take my plane.”
And while a price of at least $14 million is
what it takes to dip your toe into the private
ownership market, increasing numbers of savvy
travellers are using charter firms to take
advantage of a mode of travel that can rightly
be described as beyond first class.
“There are clear advantages particularly for
people who value their time and privacy,” says
Darren McGoldrick, Australasian Vice President
of multinational charter firm ExecuJet that has
a fleet of more than 160 jets for hire including
the current gold standard of luxury, the
Gulfstream 650.
39 Travel & Indulge
 While ‘Learjet’ may have become the generic
term for corporate jet, the US-built Gulfstream
G650 is the biggest and fastest 18-seat, twin-
engine, T-tail jet and has been flying since 2008.
The G650ER variant, introduced in 2014, can fly
between Sydney and Singapore at Mach 0.85
and back without refuelling. That’s easily as fast
as any commercial airliner and has become the
must-have jet for the world’s wealthiest celebrities
like Sir Peter Jackson and corporations like Nike,
Starbucks and Dyson. Pricetag: $US65 million.
McGoldrick explains that the larger and
longer-range private jets like the G650ER have
broken into the traditional domains of the
intercontinental airlines. Along with new levels of
luxury, it means exciting times for private jet travel.
While the Australian business jet market is still
small by comparison, many of our business high
flyers can afford to fly their own aircraft. Clive
Palmer, James Packer, Solomon Lew and Lindsay
Fox jet around in $40m Bombardier Global
Expresses, while Toll Holdings’ Paul Little owns
a sleek Gulfstream G550. Beyond that, the
Australian Business Aviation Association
estimates that around 150 jets are privately
operated either by companies or individuals,
some of which are available to charter.
A big part of the market, says McGoldrick,
is overseas nationals flying to Australia on
commercial airlines and then travelling within the
Summer 2016 | Crown Group
country on charter jet. The price? An ExecuJet
LR45 will take you from Sydney to Melbourne
return for around $17,000. For that you’ll get a
sleek Learjet that seats up to six. As a comparison,
if you were wanting to stop in Canberra en route,
six business class Qantas seats will cost $7500.
But Qantas won’t fly you into one of the wine-
growing districts between Sydney and Melbourne
for lunch in the vineyards. Extrapolate those
figures for groups of 12 to 18 executives and you
have a proposition.
It’s one hell of a selling point, shifting the
dynamic from the passenger being servant to a
plane schedule or the annoying regulations of
regular air travel, to it being at your beck and call.
Want the pilot to give you a rollercoaster ride
in the sky? They’ll do it. Or smooth flying to a
degree that commercial airlines can’t match?
They can do that, too. R E ADY J E T S E T G O
At a graduation speech for Duke University,
talking about the secrets of wealth and success,
Oprah Winfrey declared: “Anyone who tells Based at Melbourne’s Essendon Airport, Executive Airlines
you that owning your own jet isn’t great is lying,” operates a range of aircraft that includes the 12-passenger
for the good reason that it is true. Cessna Citation Sovereign. For more information call
Even in this age where ostentatious displays 1300 249 538 or visit www.executiveairlines.com.au.
of wealth are gauche, private jetting remains
one of the great material perks that money can Headquartered in Zürich, Switzerland, ExecuJet manages
buy. It’s just that now you don’t have to be a 160 business jets from bases in six regions—Africa, Asia,
billionaire to do it. Australasia, Europe, Latin America and the Middle East.
40 41 Category Type
Summer 2015 | Crown Group 42 43 Travel & Indulge
 J A PA N E S E – A U S T R A L I A N C U L I N A R Y S TA R T E T S U YA WA K U DA
S P E A K S W I T H W I N S O R D O B B I N A B O U T A L I F E I N F O O D.
In Sydney he’s a culinary icon, a survivor for
over a quarter of a century in one of the most
competitive restaurant markets in the world. In
Singapore he’s the relative newcomer whose
tiny eatery keeps garnering award after award.
And in Tasmania he’s simply ‘Tets’, the gourmet
ambassador who can’t stay away.
The story of superstar chef Tetsuya Wakuda
is a remarkable one by any measure: the tale
of a young Japanese immigrant who became
recognised as one of the best chefs in the world.
His Sydney restaurant, Tetsuya’s, became
a regular on international top-100 restaurant
lists soon after it opened in 1989. Waku Ghin,
Tetsuya’s Singapore outpost at the glitzy Marina
Bay Sands resort, is ranked among the top 10
restaurants in Asia; its staff of 32 has catered for
just 30 diners each night since it opened in 2010.
Two years ago Tetsuya earned the
unprecedented honour of being named Master
of Cuisine by the Japanese Government—the
first overseas-based chef to be recognised as
such. The late American chef Charlie Trotter
described Tetsuya as being among “an elite
group of international chefs that has influenced
other chefs through their personal styles and
unique approaches to food”.
These are quite extraordinary achievements
for someone who arrived in Australia at the age
of 22 with very limited English language skills
Summer 2015 | Crown Group 44
and sought work as a kitchen hand in a country
where he expected to see kangaroos and koalas.
Along the way, this quietly spoken man has
devised a culinary philosophy centring on pure,
clean, fusion flavours, which has been much
copied but rarely bettered. Think dishes such
as scampi tail with scampi oil and chicken liver
parfait (Sydney’s up-market surf and turf) or
marinated botan shrimp with sea urchin and
oscietra caviar (at Waku Ghin, where a 10-course
degustation is served at two sittings each night).
“I made up quite a few things along the way
and, luckily for me, people liked the way they
tasted,” Tetsuya admits.
When he was presented with the Diner’s
Club Lifetime Achievement Award – Asia 2015,
he described his two restaurant businesses as
“something that I believe in, and something that
I love to do. But it is actually not my talent, but …
everybody together, so this award is for the team.
“This kind of award is usually given to someone
who has put in many years and is ready to retire.
But I am not ready to retire yet,” he is quick to add.
Tetsuya’s humble attitude has made him one
of the few superstar chefs about whom no-one
in the industry has a bad word to say. He also
freely admits to discovering ideas every time
he eats out, which is often. “You have to have
a passion for eating first, and from that comes a
passion for cooking,” he says.
45 Wine & Dine
 THE SUITE LIFE
HUGE SAVINGS! BOOK NOW!
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TASTE OF THE EAST FLAVOURS OF NORTHERN EUROPE MEDITERRANEAN ROMANCE

SINGAPORE TO DUBAI LONDON (SOUTHAMPTON) TO DUBLIN BARCELONA TO ISTANBUL
Clockwise from Born in Hamamatsu, Shizuoka Prefecture, 20 NIGHTS | 12 APRIL 2016 | SEVEN SEAS VOYAGER 10 NIGHTS | 16 JUN 2016 | SEVEN SEAS VOYAGER 12 NIGHTS | 13 JUL 2016 | SEVEN SEAS NAVIGATOR
above: Confit of Petuna
ocean trout with konbu; Japan, Tetsuya arrived in Australia in 1982 DUBAI
MUSCAT
DUBLIN • • HOLYHEAD
ABU DHABI
•• • • CORK (COBH)•
Marron salad with truffle; with a small suitcase and big dreams. He found FUJAIRAH
LONDON (SOUTHHAMPTON)
• MONTE CARLO
Wakuda is a regular visitor • •FLORENCE/PISA/TUSCANY (LIVORNO)
to Tasmania. employment as a kitchen hand and then worked • MUMBAI RANGOON (YANGON)
•
PROVENCE (MARSEILLE)•
ROME
GOA (MORMUGAO) •• MANGALORE •(CIVITAVECCHIA)
for Tony Bilson, the chef superstar of his day, at •
•SAINT-MALO BARCELONA •
•AMALFI/
THESSALONIKI
• • ISTANBUL
COCHIN (KOCHI)
• KUALA LUMPUR
• PONT-AVEN (CONCARNEAU) POSITANO
VOLOS•
Kinselas, Sydney, where he learned the classic PHUKET
PENANG •
•
(PORT KLANG)
TAORMINA
•
•BORDEAUX (SICILY)
French techniques that would help him create •
SINGAPORE
GIJON •
•SANTORINI
•BILBAO
his own culinary style. Deluxe Veranda Suite
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After several short stints at other eateries and from US$8,399*pp from US$6,699*pp from US$6,399*pp
a spell as part owner of a small restaurant called
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dishes, Tetsuya’s star began to rise. In 1989 he VENICE TO BARCELONA LONDON (SOUTHAMPTON) TO STOCKHOLM STOCKHOLM TO COPENHAGEN
10 NIGHTS | 6 AUG 2016 | SEVEN SEAS NAVIGATOR 12 NIGHTS | 24 AUG 2016| SEVEN SEAS VOYAGER 7 NIGHTS | 5 SEP 2016 | SEVEN SEAS VOYAGER
opened Tetsuya’s in a small terrace house in ST. PETERSBURG
Sydney’s inner-city suburb of Rozelle; bookings FLORENCE/PISA/TUSCANY
(LIVORNO)
•VENICE HELSINKI
• • •
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were soon hard to come by and waiting lists • TALLINN HELSINKI
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PROVENCE (MARSEILLE)• • • DUBROVNIK • • •
• •RIGA STOCKHOLM• TALLINN
were the norm. PALAMÓS• ROME• •
BARCELONA• (CIVITAVECCHIA)
A move to larger, classier premises in the city •
AMALFI/ COPENHAGEN
COPENHAGEN•
POSITANO •CORFU •AMSTERDAM
followed, along with international recognition. • • BRUGES (ZEEBRUGGE) •BERLIN
TAORMINA• LONDON (WARNEMÜNDE)
Back home, Tetsuya’s success was being noted, (SICILY) (SOUTHAMPTON)

and in 2006 he was named as the first Sake
Ambassador outside of Japan.
Since 2003, Tetsuya has been the
International Food and Beverage Ambassador
for Tasmania, a state he visits regularly and for
which he has great affection. A few years ago
he had a wooden fishing boat built from local
timber, which he uses on his frequent trips to
the island state. He treated hundreds of locals
in Franklin, where his $800,000 motor cruiser
‘Belle’ was built, to a slap-up breakfast to
celebrate the launch.
This November, Tetsuya will be the star
attraction at Effervescence, the annual
celebration of Tasmanian sparkling wines,
at which he will cook on the opening night.
In addition to his ambassadorial role, he has
Summer 2016 | Crown Group 46
supported many small producers on the island Deluxe Veranda Suite Deluxe Veranda Suite Deluxe Veranda Suite
and his signature dish is a confit of Petuna ocean from US5,199*pp from US$7,499*pp from US$4,599*pp
trout from Tasmania.
A fiercely private man with a broken marriage Complimentary Inclusions:
behind him, Tetsuya says his staff are his family. • FREE Shore excursions^ •FREE Open bar and lounges plus in-suite bar set-up and
“To be honest, I think it’s amazing that other • FREE Unlimited beverages including fine wines and mini-bar replenished daily
premium spirits • FREE 24-hour room service and no additional charge for
people find time to be a father, a chef and a
• FREE Pre-paid Gratuities specialty restaurants
restaurateur,” he told me a few years ago. “I may
not have family here, but I have people I can *Fares are per person, in USD, valid for new bookings, based on lowest available double occupancy accommodation and include all savings, port charges, government taxes, surcharges, fees and onboard gratuities. Select pricing
is based on a cabin guarantee basis. Prices correct at 9 October 2015 and valid for a limited time. All fares are capacity controlled and subject to availability, may not be combined with other offers and may be withdrawn at any
call family—some very dear friends—so I am time without prior notice. Fares may not include Personal Charges, Optional Facilities and Services Fees as defined in the Terms and Conditions of the Guest Ticket Contract. ^FREE Unlimited Shore Excursion reservations are
accepted on a first-come, first-served basis and number of shore excursions are subject to availability. Restrictions apply and cancellations received 36 hours prior to shore excursion start date may incur penalties. Excludes
very fortunate. Regents Choice shore excursions. Regent Seven Seas Cruises reserves the right to correct errors or omissions and to change any and all fares or promotional offers at any time. Complete terms and conditions can be found in the
“Like most chefs, I only ever wanted to cook Guest Ticket Contract at www.RSSC.com. Ships’ Registry: Bahamas ©2013 Regent Seven Seas Cruises®. Agents may charge service fees and or fees for card payments which vary. Qantas Frequent Flyer members receive one
Qantas point for every $1.50 spent on Cruiseco holidays. You must be a member of the Qantas Frequent Flyer program to earn points in accordance with the terms and conditions of the Qantas Frequent Flyer program. Points are
my own food, in my own way, and I am thankful not awarded on port charges, government fees, on board gratuities and air taxes. Qantas Frequent Flyer complimentary membership is non-transferable and not available with any other offer. To be eligible you must have made
final payment on your package arrangements. Offer may be withdrawn at any time.
that people continue to enjoy that.”
As for the future, he has considered opening a WHY CHOOSE ELITE TRAVEL?
Call us now on • Experts in planning group travel - Cultural,
small Japanese-style tavern in Tasmania when he • Specialist Leisure and Corporate Travel Adventure, Corporate Conferences,
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47 Category Type
 THE
GINSIDERS
G I N I S N OT O N LY I N , I T S R E V I VA L I S T U R N I N G H E A D S FA S T E R
THAN THE DEVIL IN A BLUE DRES S, REPORTS MIKE BUTLER.
Consider this a public service announcement:
If you like your martinis and other cocktails with
vodka, and gin isn’t to your taste, it might be time
to stop and smell the botanicals, so to speak.
While vodka strives to be tasteless, the
mysterious and often misunderstood gin is the
polar opposite. Like whisky, gin is a ‘drinker’s
drink’ that is made to be recognised instead of
anonymously downed in a shot glass. Infused
with juniper berries and other botanicals,
gin is enjoying a revival, thanks in part to the
cocktail renaissance.
“It’s a really exciting time to be drinking gin,”
says Pernod Ricard Brand Ambassador and self-
confessed ‘ginophile’ Ben Davidson.
Summer 2016 | Crown Group 48
GUIDE
The revival began in London’s bar scene in
the late ’90s when British bartenders started
exploring how gin’s flavours gave new life and
complexity to cocktails. That was followed by an
explosion of boutique backyard gins in the US,
where distillers began diminishing the juniper
in preference for other botanicals, such as
peppers, citrus fruit, fennel, almond and even
capsicum. It created more all-mouth flavour
profiles to be integrated into drinks.
“It’s a style called New Western Gin,” says
Ben, who made it onto the 2015 Bartender
Magazine Top 100 Most Influential List. “They’re
really interesting and each one is different,” he
adds, singling out Aviation American Gin from
Oregon for its distinctive yet subtle note
of lavender.
Australia, too, is making its own distinctive
modern gins, led by Margaret River’s The West
Winds Gin. Launched in 2011, the distillery’s The
Sabre and The Cutlass gins pole-vaulted onto
the international scene by taking the double gold
and gold medals, respectively, at the 2011 San
Francisco World Spirits Competition. In addition,
The Broadside gin won double gold at the 2014
New York World Wine & Spirits Competition.
“[The first accolades came] within a month
of us launching, so it was a pretty good start,”
says Jeremy Spencer, one of the four pals who
banded together to create the brand.
The West Winds blow in three varieties and all
are definitely worth raising a spinnaker for. The
Sabre is a nod to traditional London dry gin, but
with the addition of wattle seed, which gives a
creamy texture to the tongue. It’s perfect in
a classic gin-and-tonic with a slice of lemon.
The Cutlass gin is bold and will put hairs
on your chest for various reasons, namely the
muscular 50 per cent alcohol by volume (ABV).
This is a serious gin that pairs native bush tomato
with coriander seeds to produce a headstrong
and very drinkable drop. It’s a drinker’s drink
best consumed with lots of ice, a splash of tonic
and a slither of green capsicum—preferably on
the verandah at sunset.
And then there’s the latest, The Broadside.
Let’s just say it’s for pirates with style. Jeremy,
who’s a bit of a swashbuckler himself, likes to
sip it straight up on a cold winter’s evening or
appreciate its fulsome flavour in a dry martini
with a grapefruit twist. Above: Gin is infused with
Tonic water not to your taste? It’s probably a variety of botanicals to
provide a rounded and
because you’ve only ever tasted synthetic stimulating taste.
49 Wine & Dine

quinine, which gives regular tonic water its flavour.
Premium tonic waters, however, use natural
quinine and the taste is an eye-opener. My pick
is CAPI tonic water, which uses cinchona bark
(a source of quinine) from the Democratic
Republic of the Congo. CAPI is made in Melbourne
to a purist’s formula and can be found in the
better bars and bottle shops.
Similarly, if you’re a martini drinker, pay
attention to the vermouth (a type of fortified
wine) your bartender uses. If you see the bottle
gathering dust on the bar, order something else
because the vermouth is probably past its prime.
However, if the bartender pulls the bottle out of
the fridge, order two, because you’ve arrived in
martini heaven. Cinzano, by the way, isn’t the only
brand available, so start experimenting.
Another Australian gin that’s winning fans is
Four Pillars. Made in Victoria, it went to market
in late 2013 after “a solid 18 months of toying
around with up to 80 botanicals”, says its creator,
renowned winemaker Cameron Mackenzie. He
settled on a mix of 10 ingredients, including whole
oranges, cinnamon, Tasmanian pepperberry,
cardamom and star anise.
Also look for Moore’s Vintage Dry Gin made by
Distillery Botanica, which is located in acres
of garden at Erina on the NSW Central Coast.
Summer 2016 | Crown Group 50
Four Pillars began with a love of
gin, craft, cocktails, distilling, and
modern Australia. We wanted to get
all of the into a bottle, so you could
taste all of that in a glass.
And now we’ve opened our fabulous
new distillery door in Healesville,
Yarra Valley so you can get hands-
on with our growing family of
award-winning gins.
Enjoy Four Pillars Gin responsibly.
Don’t drink more, drink better.
fourpillarsgin.com.au
As the name suggests, this boutique distillery
grows and hand-picks many of the herbs and
fruits that give its spirits their distinctive
floral character.
Established gin-makers are also wading in.
The mainstream Beefeater, which hasn’t altered its
London Dry Gin recipe since the late 1800s, now
makes the premium Beefeater 24. It’s in keeping
with the quality of Beefeater, but with the addition
of botanicals such as Chinese and Japanese teas.
It’s a renovation of the traditional London dry gin
style, yet it’s not too far out of the box to destroy
the classic Beefeater experience.
Another is Tanqueray. It became a leader of the
gin revival when it launched the boutique label
Tanqueray No. Ten in 2000 and redefined the
martini with botanicals such as white grapefruit
and lime and a hint of chamomile.
As you can see, even if you’ve never been a fan
of gin, the time is ripe to see this classic spirit in a
new light—either sipped neat or used to mix the
myriad cocktails that demand it.
Black Penny bar in Sydney’s Surry Hills
has more than 20 Australian gins to try.
Visit www.blackpenny.com.au.
51 Category Type
 What’s been your best dining experience ever?

Jessica, Belgium

A
“In Naples, the pizza was amazing.
Italian pizza is the best in the world
and it’s cheap!”
Brian, Rhodes NSW
“I love pho noodles in my native China.

TASTE
There’s actually a few great noodle
restaurants right here in Sydney’s
Chinatown that come close to being
as good as home.”

OF
THE Pauline, Belgium
“I had a great cheese board at a local
restaurant in my hometown in Belgium.”

GLOBE Lauren, Manly NSW

“I used to live in Italy and the real gelato
you can get over there can’t be beaten.
It’s so authentic.”
Gene, Wollongong NSW
“We actually went to Speedo’s Café
at Bondi Beach today—that was pretty
special. It was a great experience and
the food was really well presented.”
V B Y C R O W N G R O U P ’ S R E TA I L S PA C E S W I L L
P R O V I D E PA R R A M AT TA R E S I D E N T S A N D PAT R O N S
WITH DIVERSE DINING OPTIONS INSPIRED BY
S O M E O F T H E B E S T P L AC E S I N T H E W O R L D.
W E H I T T H E S T R E E T S O F SY D N E Y T O F I N D O U T
A B O U T YO U R FAVO U R I T E D I N I N G E X P E R I E N C E S .

Sera, Gold Coast QLD
“This bagel place in Williamsburg in New
York was amazing—best bagels ever!”
Tully, Gold Coast QLD
“Nobu in Malibu in the USA was the most
delicious restaurant I’ve ever been to; it
was filled with celebrities and you felt like
an A-lister.”
Mattia, Italy
“Italians take their food seriously and
my favourite place to eat is Ostaria
Boccadoro in Venice. The view is
beautiful and you can eat anything you
like—seafood, pasta—and all fresh.”

Summer 2015 | Crown Group 52 53 Wine & Dine

 Unlock your secret oasis.

1 6 8 LIVER P O O L ROAD, A S H FI ELD, SYD N E Y

Oasis by Crown Group creates a sense of resort style yet practical urban living to be experienced and enjoyed every
day. Here you’ll find sanctuary in superbly decorated entertainment and lounge rooms, a music room, theatrette,
rooftop lounge and BBQ area – places designed for everyone to relax, enjoy, meet and mingle. With a selection of
apartment styles spanning loft, 1-bedroom and 2-bedroom apartments or penthouse terraces plus the option of a media
room or study. You’ll never tire of the city views and you’ll always love the way the living areas in your apartment create
zones of privacy and tranquillity.

VISIT OUR SALES SUITE

By appointment only - Level 29, 1 Market Street, Sydney CBD
Colin Lee 1300 672 564
original artworks — limited edition prints — textiles
www.katiemckinnon.com.au www.theblockshop.com.au katie@katiemckinnon.com.au
crowngroup.com.au
Image: The Block Interior design: Ebony and Luke Haythornthwaite Photography: Nicole Hasthorpe
facebook.com/crowngroup twitter.com/crown_group instagram.com/crown_group
 TO FORM
TRUE
Summer 2016 | Crown Group
M E T I C U LO U S P L A N N I N G
A N D I M AG I N AT I O N C A N
H E L P YO U S T Y L E YO U R
D R E A M H O M E , S AY S DA R R E N
PA L M E R . D O M I N I Q U E
K U H N E S AT D O W N W I T H
T H E C H A R I S M AT I C S T Y L I S T
TO G E T T H E LO W D O W N
ON LIFE OUTSIDE THE
B LO C K , A N D AVO I D I N G
THE ‘TREND TRAP’.
You were appointed as a guest judge on The
Block back in 2011. How did you end up on one
of Australia’s biggest reality television hits?
It all started with setting a goal in 2008 to get
more exposure for my business. I received a
Facebook message from a mate with a link
to an audition to be a contestant on a design
show. I auditioned for HomeMADE on
Channel Nine at the very last minute, unsure if
I should go down that road. It was all a whirlwind
once I was accepted. Two months later, I was
one of two finalists. In that time, I got to know
the executive producers pretty well, which
led to my role as a guest judge a year later on
The Block—it’s created by the same executive
producers. The following year I was asked to be
a full-time judge and I’ve now been on air for
eight series.
Outside your TV commitments, what do
you like to do in your spare time to switch
off and relax?
I work quite a lot, but when we have our son
I prioritise time with him doing fun stuff that
builds good memories. We rough and tumble,
watch cartoons together, jump on trampolines, or
play games or video games together. Another big
favourite is building Lego together and you can’t
go past good old Hide and Seek. We hang out
at the beach, as we live a five-minute walk from
beautiful Bondi, and take our dogs for walks.
Basically just good family fun is the way I spend
my down time.
56
What are the biggest faux pas people make
when styling their own home?
Buying things that they personally like without
regard for whether they actually work together.
The result is a bunch of—probably—lovely
furniture, but an average-looking room, at best.
Simply planning the pieces you want in your
space gives you the best chance of a great result.
But … the opposite can be true also.
You’ve been described as ‘the nice guy of
design’. Do you see it that way?
I don’t take myself too seriously. There is no
place for ego on TV or in clients’ homes. The
things I’ve been blessed with in life and my
career could just as easily stop in an instant so
I know it’s not wise to buy into any prestige or
pageantry. It’s very easy to feel like grand results
equal entitlement, but at the end of the day my
outlook is that if a designer does a great job
people end up with great-looking homes and a
feeling of prosperity. If we mess it up, no-one
dies. Being relaxed often gets great results. It’s
always good to keep things in perspective! I think
this outlook lets me be ‘the nice guy’.
Can you describe your personal style aesthetic
for your home?
Haha okay, for my home the aesthetic is
comfortable and practical. I have a six-year-old
son, three dogs and an old cat so our house is
a tangle of toys and hair. I don’t see any joy in
being precious about things. Things aren’t what
is important in life, relationships are. There are
times when I’m out at a beautiful home, like
recently when I styled a place in Annandale for
a Vogue Living shoot and my next book, and I
thought, ‘Man I’d love to live like this all the time’.
But the truth is no-one lives in a photoshoot—
no-one with young kids and three dogs at least!
So you have quite the menagerie in
your home?
Yes! Furniture and inclusions need to be
washable, removable or spray-and-wipeable.
It also means that we have a very relaxed home
with non-fussy interiors.
You now live in Sydney, but your roots are in
Queensland. Did you know from a young age
that you were destined to live in a bigger city?
No way! I studied French at school for one year
as it was mandatory, but didn’t do it when it
was my choice. I thought I would never leave
Australia so why bother. Little did I know I would
travel so much and end up married to a Frenchie.
I wish I’d learned more than, ‘je m’appelle Darren’.
Apartment living is on the rise. How important
is savvy interior styling for this style of living?
A home needs to be a home. The only way to
get this is to imprint your own personality onto
it. That means understanding what makes you
tick and what you want to achieve. Once you
understand what you want then plan, plan,
plan, and buy cleverly by searching first and
buying when you have all the problems solved
and choices made. If you can’t manage this for
yourself, hire a designer to do it for you.
How can people steer away from short-sighted
trends when it comes to styling?
Go for classic and timeless inclusions and
materials, and layer in small-cost replicable
trend items like cushions or decor. These can be
stored or sold when the trend passes. The bigger
and more expensive the item, the wiser it is to
find something versatile and enduringly beautiful.
Any current projects?
Plenty. We’ve just completed an apartment for
the BoysTown Charity Christmas prize draw.
We are working on my next book, finishing my
own renovation to sell in October this year,
working on my second rug range, plus expanding
into different product lines.
Favourite Sydney restaurant?
China Doll, Woolloomooloo.
Favourite holiday destination?
Anywhere I can take a plane to. In Australia
though, it would have to be Hyams Beach.
57 Architecture & Design
 “When it comes to products, I’m interested to know
more about them - where they were made, who
designed them, what influenced them,” explains
Natalie. “Nothing is just an object to me - it’s
something to understand, and learn from.”

DORF+
N ATA L I E Featuring

WA LT O N
the Dorf
Myriad
Cross
Collection

Leading Sydney stylist Natalie

Walton partners with Dorf as
the first collaborator in a series
of strikingly imaginative work.
Both Natalie and Dorf believe
in timeless simplicity and
intuitive design. That is, the end
result serves a clearly defined
purpose, but is also very
refined.
“It’s always important to me to
create spaces where people
want to be,” says Natalie.

Summer 2015 | Crown Group 58 59 Architecture & Design

Summer 2015 | Crown Group 60 61 Category Type
Collection
THE CROWN GROUP

R E D E F I N I N G T H E PA RA M E T E R S
O F I N N OVAT I O N

Architecture & Design


’TIS THE
SEASON
TO MOVE
Crown Group Leasing opened its doors in
2011 and today manages more than 250
investment properties.
Spring is typically the season for fresh starts.
Tell us about the spring rental rush.
One season rules them all when it comes to the
property market and that’s spring! The change
of season floods the market with exciting, new
options for renters. If you’re looking for the
perfect home, spring is typically a good time
to start looking—you are likely to get the
opportunity to consider a wide variety of options.
What are people looking for in a
rental property?
Well-located, premium properties within
15 kilometres of the city and access to transport
are highly sought after. Tenants are looking to
secure a value-for-money lifestyle package.
Amenities and resort-style facilities are high on
wish lists. Renters are becoming more and more
astute, factoring in routine costs such as gym
memberships and assessing how they compare
to an all-inclusive lifestyle offering. I encourage
investors to put themselves in tenants’ shoes to
understand what they’re really looking for.
Should investors feel at ease listing their
property in spring?
Yes. While we typically see more properties
available for lease, this upward trend in
availability is timed with a spike in potential
W I T H WA R M W E AT H E R H E R E A N D A F L U R R Y O F N E W P R O P E R T I E S H I T T I N G T H E tenants ready to make a move before Christmas.
M A R K E T, SY D N E Y ’ S L E A S I N G O U T LO O K I S I N F I N E F O R M . D O M I N I Q U E K U H N E S AT People like to start the New Year on the front
D O W N W I T H H E A D O F C R O W N G R O U P L E A S I N G , A N T H O N Y C A U D U L LO, TO C H AT foot and Christmas is a busy time, so naturally
spring represents an opportunity for landlords
A B O U T W H AT ’ S A H E A D I N T H E C O M I N G M O N T H S . to capture peak interest in the market.
Summer 2015 | Crown Group 64
Clockwise from left: Top Ryde City Living
Viking by Crown outdoor swimming pool and
Crown Group Leasing’s Anthony Caudullo.
CURRENT
PROJECTS
Top Ryde City Living
is a seven-tower, 653-
apartment residential
More and more people are opting for
development located
apartment living. Why is this the case?
above Top Ryde City
These days many tenants who can afford to live
Shopping Centre. The
in a house prefer the convenience of living in
development features
an apartment. People don’t want to spend their
expansive common
weekend mowing the lawn or sitting in traffic just to
facilities including a music
get to the cinema or café. Reducing the time spent
room, library, media
on home maintenance means people have more
theatres, indoor and
time to spend doing the things they really love.
outdoor function areas,
a children’s playground
What does Crown Group Leasing have
and a pool.
available this spring?
While it is impossible to predict what’s on our
Viking by Crown
future roll, there’s a strong chance we will have
is a ten-storey residential
properties available in the award-winning Top
development located in
Ryde City Living project and the innovative
the suburb of Waterloo,
Viking by Crown project at Waterloo. Both
within Sydney’s upcoming
residential projects represent excellent
Green Square precinct
opportunities for renters to secure a state-of-
and moments from
the-art lifestyle close to shops, transport, local
artistic Danks Street
amenities and infrastructure.
and East Village
shopping centre.
How does Crown Group Leasing optimise
the leasing process?
We’ve found that about 40 per cent of our
enquiries are coming in between 5pm and 10pm;
we’re recognising these trends in the market.
Crown Group Leasing uses a custom-designed
24/7 software, Register Online, to allow our
prospective tenants to book numerous
inspections around the clock and receive
uninterrupted service and immediate
appointment confirmation.
To find all the apartments available to rent,
visit www.crowngroup.com.au/leasing.
65 The Crown Group Collection
 DOLLARS
&
Expensive television commercials and
newspaper advertisements are one route,
but have you considered a more subtle yet
effective way to market your brand—one where
you don’t have to say a word?
SCENTS
Humans are complex, acutely sensory
creatures and their decision to proceed
to purchase is a combination of numerous
factors ranging from urgent need to whimsical
desire. Bringing a customer to the point of
commitment (ie, closing the sale) requires
skilful communication and deft manipulation
of perception.
YO U K N O W T H E S AY I N G , ‘ P R O D U C T I O N M I N U S S A L E S E Q U A L S During your sales presentation, the customer—
S C R A P ’ . N O M AT T E R W H AT B U S I N E S S YO U ’ R E I N , I F YO U ’ R E whether they’re aware of it or not—is deciphering
N OT M A K I N G S A L E S YO U W O N ’ T B E I N B U S I N E S S F O R LO N G . audio cues and observing body language and
facial expressions, as well as absorbing some of
A S A I R A R O M A’ S J O H N VA N R O E M B U R G T E L L S R O D E R I C K E I M E , your sales message. What if there was something
S C E N T M A R K E T I N G I S R I G H T O N T H E M O N E Y. else you could do to tip the scales in your
favour? This is where scent marketing and the
mysterious, subliminal art of persuasion comes in.
John van Roemburg, CEO of Air Aroma, has
spent more than 15 years helping businesses
implement scent as part of their overall branding
strategy. “Scent marketing is used to create an
atmosphere that encourages and relaxes the
Summer 2015 | Crown Group 66
customer,” he says. “Smell is linked to pleasure,
wellbeing, emotion and memory; therefore it can
influence a customer’s mood. The fragrance
should be pleasant and subtle so [the customer]
can connect on an unconscious level.”
As Air Aroma’s marketing material explains,
“A signature scent is most effective if customers
can closely associate the smell with the brand;
therefore it should be used like a traditional
graphic logo and be present in every possible
customer contact point.” According to the Sense
of Smell Institute, “A brand with an olfactive
[relating to the sense of smell] logo has a 65 per
cent chance of being remembered. An unscented
brand has a 50 per cent chance of being
forgotten within the first three months.”
There are some obvious situations where
scent marketing could be decisive in creating a
positive outcome. “The most popular applications
of scent marketing and signature scent creation
are in industries where customer service and
brand perception are critical,” van Roemburg
says. “Most installations are currently in hospitality
environments such as hotels and casinos, the
finance industry, retail settings, fitness centres,
airlines and residential buildings.
67
 “One of Air Aroma’s most interesting
residential projects was a 10,000m2 palace in
the Middle East that required more than 40
scenting units and a unique signature fragrance
for the occupants. Careful consideration was
required when selecting each ingredient to
match the desires of His Royal Highness and
the culture, as well as the palace’s interior
colours, textures and materials. We also had
to consider the very hot, dry climate and blend
the fragrance accordingly.
“Casinos have reported revenue increases of
up to 40 per cent after the addition of scent to
the gaming area,” van Roembug continues, “as
customers spent more time (and money) in a
more conducive environment. Retail stores have
reported similar increases in gross sales.”
While higher revenues in spending
environments are certainly a key outcome,
what other applications are possible? “Scent
marketing techniques can be applied to spaces
you wouldn’t necessarily expect,” van Roembug
says. “Our clients include funeral homes,
hospitals and dental clinics. Ambient scents of
orange or lavender in dentists’ waiting rooms have
been shown to reduce anxiety and improve mood
in patients.
“We’ve even developed some very specialised
fragrances for a wide range of artistic functions.
On one occasion, Air Aroma teamed with fashion
label Romance Was Born to develop a bespoke
Australian essential oil blend to scent the Bush
Magic-themed grand finale at the 2015 Virgin
Australia Melbourne Fashion Festival.
“A SIGNATURE SCENT
IS MOST EFFECTIVE IF
CUSTOMERS CAN CLOSELY
ASSOCIATE THE SMELL
WITH THE BRAND ...
LIKE A TRADITIONAL
GRAPHIC LOGO.”
Summer 2016 | Crown Group
“Another time we worked with Cirque du
Soleil to enhance particular moments of the
show, and a delicate newborn-baby scent was
developed to emphasise crucial moments of a
Melbourne play, e-baby. We’ve even bottled the
unmistakable smell of opening a brand-new
MacBook for use in an art exhibition.”
Air Aroma fragrances can also be used by
anyone in their home, shop or office, using small
self-serviced diffusers with the flexibility to
change aromas at will. A welcoming scent for
guests or visiting clients can be changed quickly
and easily to something suitable for children’s
homework or other creative inspiration. Plus,
there are no naked flames, toxins or messy spills
that can occur with other methods such as
perfumed candles or oil burners.
Recently, Crown Group developed its own
signature scent, Infinity, which debuted at the
event A Night of Infinite Luxury. This resort-style
signature scent incorporates lush green nuances
and fresh oceanic notes to complement Crown
Group’s revolutionary urban developments, such
as Infinity by Crown Group within Sydney’s new
Green Square Town Centre, which “is designed
to create seemingly endless forms of living
space to enjoy reaching beyond the horizons
of contemporary style”. Clockwise from above: Air Aroma’s
range of Aroslim diffusers and CEO
Carefully chosen fragrances can have many John van Roemburg.
beneficial effects, including reducing irritation,
stress, depression and apathy and enhancing
happiness, sensuality, relaxation and stimulation.
So lead by your nose—it could be your path
to success.
68 69 Category Type
COMMUNITY

From left to right: 1. Ronaldi Wisastra, Jessica Irawan, Iwan Sunito, Arie Mentari
and Ishak Budiman 2. Tony Davies, Betty Lee Lo and Karen Chia 3. Jane Hakiki,
Arie Mentari and Henny Lo 4. Febrina, Silvia Lin, Hany Chen, Shenny Faith,
Iwan Sunito, Arie Mentari, Henny Lo and Jane Hakiki 5. Dino Patti Djalal,
Iwan Sunito, Sari Kusumaningrum, Dean Syahmedi and Ennita Pramono
6. Tom Haythorn, Dominique Kuhne, Louise Halloran and Adam Yip 7. Roy
Marcellus and Sam Pang 8. (centre photo) Dino Patti Djalal, Rosa Djalal, Sarah
Prastya and Wahyu Prastya 9. Members of the Crown Group construction team
From left to right: 1. Steve Gray and Gary Cory 2. Iwan Sunito, Koichi Takada and Georgia Wilson
10. Herman Suwito, Franky Johannes and Nina Johannes 11. Sharan Jyoti and
3. Megan Gale 4. Kevin Vertzagias, Evelyn Vertzagias, Liana Sunito and Iwan Sunito 5. Ian and Prisca
Piper Reid 12. Liana Sunito, Iwan Sunito, Darren Palmer and Kate Prideaux
Edwards 6. Kylie Gillies 7. Stuart King and Naomi Simson 8. Peter Moore and Lord Mayor Clover Moore
9. Leigh Morris and Diego Russo 10. Wellih Tan, Imelda Fransisca and Au Bintoro

Summer 2016
2015 ­| Crown Group 70 71 The Crown Group
Category
Collection
Type
BRIGHT IDEAS
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Summer 2015 | Crown Group 72 73 Category Type

 M MENTS
TO REMEMBER

What does Indranil like about working

The Sales Team in sales?
Go to any of Crown Group’s stunning “I love helping people to enjoy a luxurious
sales suites and you’ll be greeted by one lifestyle in everyday living,” he said. “V by
of our property-obsessed sales executives. Crown Group in Parramatta is my favourite—
The Sydney residential sales team is a I love its unique features, exceptional value
multicultural 12-person team of professionals and the cutting-edge lifestyle it offers.”
with mixed backgrounds and a wealth of Similarly, another new recruit to the team,
combined experience. Project & Commercial Sales Director Colin
The sales team’s newest member, Indranil Lee loves it when the pressure is on to guide
Halder, spends most of his days at the Infinity by buyers through the complicated maze of
Crown Group sales suite in the up-and-coming buying a property in NSW. “I love guiding
suburb of Waterloo. my clients through the often-challenging
process of buying real estate. I like bringing
comfort to clients through informative and
consistent updates throughout the sales
process,” he said.
With design underway for the next
spectacular Waterloo development, the
sales team can’t wait to share the highly
guarded details and reveal what’s next.

Clockwise from above:

Indranil Halder and
Nicholas Abbott.

VIEW ALL THE CROWN

GROUP MOMENTS ON
OUR SOCIAL MEDIA

Clockwise from left: Colin Lee, Ada Chen, Ivone

Hendarta and Colin Lee, Prisca Edwards and
Alison Zhang and Jennifer Tan.

Summer 2016 | Crown Group 74 75 The Crown Group Collection

 M2 MOTORW
AY (TOLL R OAD)

18
Crown Group Collection
19 PA
CI 2
NORTH I C HIGHW

F
11 RYDE NORTH
SYDNEY

AY
SILVERWATER RD
P R OJ E C T LO CAT I O N S
MATTA 21
PARRA
17
OPERA
M4 HOUSE
1
V by Crown Group, Parramatta* 9
48 O’Dea Avenue, Waterloo 17
Axis, Rhodes Now Selling 1 W E STE
20 RN
PAR MO 16 3
2 10 18
Coming Soon RAM TO
RWA Y
13
Skye by Crown Group, North Sydney* Parramatta Road, Five Dock Genesis, Epping ATT
A RD Y SYDNE
FIVE
Completed Projects DOCK CBD
3 11 19
Arc by Crown Group, Sydney CBD* Top Ryde City Living, Ryde Crown on the Hill, Pennant Hills

DVILLE RD
OL 10 BONDI
BEACH

YM
4 12 20 GREAT WESTERN HWY
Infinity by Crown Group, Green Square* Viking by Crown, Waterloo Gallery, Parramatta * Offers Crown Group Suites

PIC DRIV
8 22

SOUTHERN CROSS DRIVE

WO O
5
Oasis by Crown Group. Ashfield 13
The Bondi, Bondi 21
Sanctum, Rhodes 24 RD
TTA 14

RD
15 RAMA
PAR

Y
IT
6 14 22 5 23
18-20 O’Dea Avenue, Waterloo The Crown, Bondi Junction Icon, Homebush

MALABAR RD
BOTAN Y R D

DE
7 15 23 Y
Eastlakes by Crown Group, Eastlakes Norton Terrace, Ashfield Citiview, Ashfield HW

RA
C PA
E
M
8 16 24
Water Street, Strathfield Eko, Newington Millennium, Homebush

HU

ZA
12 AN
RD

ST
D
6

LR
RE 9

NG
W
O 4

KI
M

BO
HUME HWY AN
ST

PUNCH
7
Summer 2016 | Crown Group 76 77 The Crown
Category
Collection
Type
RT
AIRPO
M5
WAY EA Y
FREE ST FREEWA
 LAST WORD
SWEET
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Summer 2016 | Crown Group 78 79 The Crown Group Collection

 Sisal - timeless style

45 MACQUARIE STREET, PARRAMATTA Residences

V by Crown Group
Don’t miss the final release
A luxurious collection of studio, one, two and three bedroom apartments start from $503,000 Colin Lee 1300 554 071
with city, district or garden views. Renowned Crown Group resort style facilities include a 25m lap pool,
sauna, gymnasium, theatrette, library and wine room, heralding a new level of luxury in Parramatta.
The stunning apartments sit above retail spaces that will provide residents and patrons with a variety of
unique dining experiences. Brought to you by Crown Group and:

ENQUIRE NOW SYDNEY | MELBOURNE | BRISBANE | PERTH 1800 339 379

Vist our Sales Suite open 7 days, 10am to 4pm or by appointment AUCKLAND 0800 862 377
31-39 Macquarie Street, Parramatta, Sydney www.interfloors.com.au
crowngroup.com.au
Disclaimer: prices are correct as at 30th November 2015
facebook.com/crowngroup twitter.com/crown_group instagram.com/crown_group Images are artists impressions and indicative only WINNER 2014 WINNER 2015 WINNER 2015
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